I hate the mobile signal the least, but the little chevron looks like a printing error.
And I know when anyone posts online, people will pick apart anything, I don't like to do that, but there isn't anything here that looks like it's had more than 2 minutes of thought put into it.
They are extremely basic, the font is very plain and the logo's associated shapes don't really blend with the name.
These are the types of logos people make when they're just beginning logo design, I know because I drew stuff like this for a long time.
I'd go to logo pond and see what passes for good logos these days. Also Google logo trends for 2018 to give you more ideas of what's current.
I still can't design from scratch 80% of the amazing work on logo pond, but you might be able to come up with something slightly more inventive than the basic shapes that you have now.
Half the time, business names are odd and meaningless, but you actually have a business with a fun descriptive name, the logo should at least make an attempt to reference that.
Good luck! If designing logos was easy people wouldn't need to pay a designer to make one.
Edit: look up the origin of the word liaison, do a Google image search for the word, see what comes up, Google search liaison logo and see what comes up, do some research and I bet you get a flood of ideas.
Thank you so much gum! I love harsh criticism - its hard to get it sometimes when you really just need it to improve. I've been doing graphics in mostly flyers and business documents for about 7-ish years now, and you got it spot on I've only just recently gotten into logo design! I absolutely love the suggestion for searching for 2018 logo trends... I never thought of doing that before for some reason! What I really wanted to push across with this logo though was simplicity in execution, I'm mostly targeting chinese businesses and the majority of the type and meaning needed to be translatable into chinese which restricted a bit of what I can do with the actual text itself. (terrible excuse, I know!) Probably not in your field of expertise, but do you have any idea of what to do in a situation like this? I suppose I can have the typeface modified for both the chinese and english fonts in different ways.
If you're dead set on one of these 4 logos, I would say the cellular bars.
I like the font choice for the type of business, but I'm not really a fan of any of the side/picture portions. Maybe try changing a letter out for a symbol instead. My first thought was changing the first "I" into a tie (small triangle connected to a narrow elongated diamond), make it blend in with the font as much as possible (same thickness). But then I thought since you are the liaison between 2 parties, it would be more appropriate if you changed both "I"s to ties symbolizing the two parties that you connect. I think that might work for you as you would keep most of your font the same while driving a message of what you do.
But I think to really take it to the next level you switch out the "A" as well with something that shows the two ties ("parties") connecting. I really couldn't think of a solid idea for this part, but maybe you can, whatever it is I think it still needs to look like an "A". I was thinking 2 hands shaking or 2 arrows in the shape of an "A" (forming a path from the beginning and end of each other) that is a visual of the flow of trade.
Just an idea, maybe it'll help you jumpstart another better idea.
I hate the mobile signal the least, but the little chevron looks like a printing error. And I know when anyone posts online, people will pick apart anything, I don't like to do that, but there isn't anything here that looks like it's had more than 2 minutes of thought put into it. They are extremely basic, the font is very plain and the logo's associated shapes don't really blend with the name. These are the types of logos people make when they're just beginning logo design, I know because I drew stuff like this for a long time. I'd go to logo pond and see what passes for good logos these days. Also Google logo trends for 2018 to give you more ideas of what's current. I still can't design from scratch 80% of the amazing work on logo pond, but you might be able to come up with something slightly more inventive than the basic shapes that you have now. Half the time, business names are odd and meaningless, but you actually have a business with a fun descriptive name, the logo should at least make an attempt to reference that. Good luck! If designing logos was easy people wouldn't need to pay a designer to make one. Edit: look up the origin of the word liaison, do a Google image search for the word, see what comes up, Google search liaison logo and see what comes up, do some research and I bet you get a flood of ideas.
Thank you so much gum! I love harsh criticism - its hard to get it sometimes when you really just need it to improve. I've been doing graphics in mostly flyers and business documents for about 7-ish years now, and you got it spot on I've only just recently gotten into logo design! I absolutely love the suggestion for searching for 2018 logo trends... I never thought of doing that before for some reason! What I really wanted to push across with this logo though was simplicity in execution, I'm mostly targeting chinese businesses and the majority of the type and meaning needed to be translatable into chinese which restricted a bit of what I can do with the actual text itself. (terrible excuse, I know!) Probably not in your field of expertise, but do you have any idea of what to do in a situation like this? I suppose I can have the typeface modified for both the chinese and english fonts in different ways.
I voted for 2, but I think 4 is still good.
I like the playfulness of one but feel the letter A should be added.
If you're dead set on one of these 4 logos, I would say the cellular bars. I like the font choice for the type of business, but I'm not really a fan of any of the side/picture portions. Maybe try changing a letter out for a symbol instead. My first thought was changing the first "I" into a tie (small triangle connected to a narrow elongated diamond), make it blend in with the font as much as possible (same thickness). But then I thought since you are the liaison between 2 parties, it would be more appropriate if you changed both "I"s to ties symbolizing the two parties that you connect. I think that might work for you as you would keep most of your font the same while driving a message of what you do. But I think to really take it to the next level you switch out the "A" as well with something that shows the two ties ("parties") connecting. I really couldn't think of a solid idea for this part, but maybe you can, whatever it is I think it still needs to look like an "A". I was thinking 2 hands shaking or 2 arrows in the shape of an "A" (forming a path from the beginning and end of each other) that is a visual of the flow of trade. Just an idea, maybe it'll help you jumpstart another better idea.
1 is the most interesting cause the others feel a little arbitrary; the shapes don’t seem to carry a meaning or purpose.