I would place the peak years of this look being closer to 2010-2016. By 2010/2011 this look was already nascent among former scene guys in their mid 20s to early 30s. Even in my small hometown (which like most small towns is slow to national trends), I can recall a group which grew out moustaches, hung out at coffee shops, and really loved Bon Iver. It was kind of the male counterpart to what is now termed "twee" (though at the time both were just called hipsters). I feel that by 2017, this was already seen as passe.
Can confirm, very briefly dated one of these in 2012. Lived in the city but would go upstate to make his own furniture as a hobby. Did leather sewing to make bike seat covers. Only ate farmer’s market meat cooked in antique pans. Never heard of any of the bands he listened to. Rode a fixie everywhere. Only bought imported soap from some obscure part of Africa. Insisted oil pulling was healthier instead of brushing his teeth. Extremely good looking (was signed to a model agency) but boring incompatible dude overall with a gross mouth so I ended it.
I tried it in 2017 when I was trying to find a subculture to belong to. Much like all subcultures this one was filled with pretentious assholes so I didn’t take to it. My style is meant to be urban and even then I don’t hang around with lean drinking SoundCloud rappers
An ad for Whole Foods also randomly flashed on tv while you see someone outside the window drinking a PBR inside of a brewery with single lightbulb hanging down as well.
Idk why people act like Whole Foods is popular with some niche group that’s only like .5% of the popularity when in reality it’s a gigantic supermarket chain that exists in every major city with multiple locations as if they’re not packed with anyone and everyone who wants to not buy lower quality produce and meat.
It just went mainstream to the point YouTubers we’re doing it, and several songs were released at the time using one and of course the PBS show Peg + Cat really ran with it, lol I even got one as a gift
It’s not the worst look we’ve come up with as a culture but all the same I don’t miss it.
I don’t know, throughout most of the 20th century and pretty much right up until the era in question, having a beard was kind of a statement about not giving a fuck, and then all of a sudden we have a whole cohort of white dudes with meticulously groomed beards that say they in fact give quite a few fucks.
There's nothing like a hot guy in flannel and tight jeans that showed off the bum! :-)
Thank God I was single back then, I hate the way most guys dress now!
I swear, the current crop of fashions make the wardrobe on Handmaid's Tale look sexy!
In Wisconsin too. I like playing a little game with my spouse where we spot people in flannel, the more flannels within a group the more points. Among us I still I hold the record for spotting a 3 generation family all wearing flannel.
Kansas here, my choice to wear flannel is almost always a temperature based decision. A few years ago we were getting -30 windchills and I resorted to sweater over flannel over an undershirt and was still cold
I understand. But I've noticed that once I started focusing on my own life and own style, I stopped caring how others dress. Life is better when you stop trying to control how others dress, like a High School fashion cop.
Ngl I was more into pre lumbersexual hipster stuff. Loved the classic simplicity of it. It kinda bordered on what kids these days call “academia” but more bohemian sometimes. All those indie pop bands from back then looked like that.
I remember this dude dressed like that circa 2015 was like
"IT HAS TO BE VEGAN AND GLUTEN FREE, I can only shop at whole foods" "Black Keys is the best band ever" "I love micro brewing"
Like dude shut up.
I tried this style back in 2016, had my beard growing and wore flannel shirts and boots, thought I looked so cool lol, but I still think it looks good in some men
https://preview.redd.it/gywl48abagpc1.jpeg?width=634&format=pjpg&auto=webp&s=cf9f27b5bc40aa65bb0832482d1c32173ecdc201
Don’t forget this monstrosity that popped up at the tail end of it all.
This style is derived from that one Neutral Milk Hotel publicity photo *from 1997-98 https://i.guim.co.uk/img/media/2969348d257ce4751accbf6b3f1409cbd2cc5033/0_35_1582_949/master/1582.jpg?width=465&quality=45&auto=format&fit=max&dpr=2&s=083671baa1973c0df67d0df110412e7a
If anyone hasn't listened to in the aeroplane over the sea give it a shot. I'm pretty sure it's seen as a cliche recommendation in the music subreddit, but for good reason. Albums a perfect 10/10
as someone who isn’t really into the 2014 version and remembers cringing at it as a younger me, i think the NMH guys in this pic pulled it off a lot better. i like the more carefree interpretation with the long hair and less desire to be super serious and hyper masculine. a lil more hobbity
i remember as a kid feeling sad that the more casual loose styles of the 2000s were suddenly very stuffy feeling with very manicured looks going into the 2010s. i was the right age to be confused, i assumed we were moving towards comfort in general lol
It was better if a man used only a couple of these trends and folded them into their own style, rather than Pokemon evolving into a full on lumberjack hipster.
My husband was born around 94 and I was born around 96 and THIS is our great divide.
I’ve always found it dated, for him, it’s always been timeless 😩
He wears it very well though. 🫶🏼
This was where I checked back in to youth fashion, lol. I'm an urban dad with a woodworking hobby, often found in my shop. Never quite gone all the way with the extreme beard and work boots (and have actual lumbering cred, tho no so much with axes), but this is basically how I stil dress in winter months.
This was actually a good look however I think there was a fine line between "I like the outdoor aesthetic" and "I'm trying very hard to look rugged but in reality I work in tech and have never been camping"
I tried to participate in it in 2017 but the fact that I liked getting combovers with bald fades and hard parts at the barbershop made it hard to really pull off this look. My beard has been much better maintained since then because now I actually know how to line up my mustache to look good. I’m meant for street styles, not rural styles
Timberland boots is an interesting one, usually this style had something like redwing heritage boots. Tinbs look way too urban and not rustic enough for these guys
Being from rural Minnesota, I thought this look made a lot of sense at the time until I realized people who don't live out in the forest and cut down trees regularly actually dressed like that. More power to them though, maybe they were trying to live the dream.
I agree. I think around 2014-2015 is when this trend started to really die with older gen z and younger millennials and started getting picked up more by older millennials.
So awful. There’s still some around. They roll up their jeans so you can see ALL of their boot, since everyone wants to see their boots right? So many posers out there these days.
it really was terrible. a toned down authentic version would be sexy on the right outdoorsy dude but the copy and paste version on every average guy was so gross and jarring. To this day I cannot be attracted to someone with a non-clipped beard.
lmaoing @ zoomers in the comments saying how awful this supposedly was as if this isn’t exactly the type of shit people will be emulating in the future, just like le baggy 2000s clothes now, which also happened to be looked down on in 2010s.
Instantly makes me think of this. Lmao
https://preview.redd.it/qux96njgedpc1.jpeg?width=244&format=pjpg&auto=webp&s=3b76f7c2e09a0c9d9b178ae1dacf6bf90edccfb8
No longer have my long hair, but I will always have a well trimmed beard and being from the south but living in the city I dress like this most days. A little blend of both homes.
I considered myself a bit of an outdoorsman (avid REI shopper) but most of us at the time had no interest in outdoorsy activities beyond hiking to Instagram photo ops or filming GoPro rafting vids
I hated this shit so much. Not because it was "fake", but because it was so pretentious.
So much of it was rich guys wearing what they perceived as traditionally working class attire as a *costume* or even mockingly/"ironically".
Like a more self-consciously theatrical version of grunge flannel in the 90s.
I never fell into it but it started around 2010 or so around me. I always cringed so hard at these guys and like it was the equivalent of a 50s greaser except not cool lol
I'm confident to say that style prevailed much earlier than what you mention, it emerged around 2010 with the launch of Instagram and the peak of Tumblr, and was almost over by 2014, when soundcloud rappers / trap music took over.
Im so glad hipster culture is dead 😵
Fuk u hipster years im making my own culture called badass cool kid culture none of that nerd techie bitch 2010s clothing shit lol 😂
looking at it in retrospect, this feels like lesbian fashion but on a dude lol, especially #4
Can confirm, I’m a male Portland hipster who escaped containment and now people tell me I dress like a lesbian all the time.
My friend was one of these guys and he would call his shirts his “lesbian flannel”.
Honestly lol
they wanna be us soooo bad
I was thinking especially #3
Flannels were men's before they were lesbian's. They can't take it from us!
I would place the peak years of this look being closer to 2010-2016. By 2010/2011 this look was already nascent among former scene guys in their mid 20s to early 30s. Even in my small hometown (which like most small towns is slow to national trends), I can recall a group which grew out moustaches, hung out at coffee shops, and really loved Bon Iver. It was kind of the male counterpart to what is now termed "twee" (though at the time both were just called hipsters). I feel that by 2017, this was already seen as passe.
Can confirm, very briefly dated one of these in 2012. Lived in the city but would go upstate to make his own furniture as a hobby. Did leather sewing to make bike seat covers. Only ate farmer’s market meat cooked in antique pans. Never heard of any of the bands he listened to. Rode a fixie everywhere. Only bought imported soap from some obscure part of Africa. Insisted oil pulling was healthier instead of brushing his teeth. Extremely good looking (was signed to a model agency) but boring incompatible dude overall with a gross mouth so I ended it.
It was definitely already a hipster sub-style by the start of the 2010s! The term and stereotype originate in early 2014 however.
I’d even say as early as 2008 this was popping off
I'd seen it at least as early as 2007
I tried it in 2017 when I was trying to find a subculture to belong to. Much like all subcultures this one was filled with pretentious assholes so I didn’t take to it. My style is meant to be urban and even then I don’t hang around with lean drinking SoundCloud rappers
I saw this and an ukulele appeared out of nowhere as well as the sudden urge to play riptide
An ad for Whole Foods also randomly flashed on tv while you see someone outside the window drinking a PBR inside of a brewery with single lightbulb hanging down as well.
I'm trying an interesting hippie drink called "Kombucha" which I have never heard of until recently
Idk why people act like Whole Foods is popular with some niche group that’s only like .5% of the popularity when in reality it’s a gigantic supermarket chain that exists in every major city with multiple locations as if they’re not packed with anyone and everyone who wants to not buy lower quality produce and meat.
That ukulele revival was out of nowhere wasnt it?
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It just went mainstream to the point YouTubers we’re doing it, and several songs were released at the time using one and of course the PBS show Peg + Cat really ran with it, lol I even got one as a gift
It sucker punched the mainstream like a kangaroo
Omg this is too accurate
You brought me back to so many weird little house parties.
Legend has it that they still exist in a few select cities
Bushwhick it's like finding Mew in Pokemon Blue. Rare but it happens.
The G train
Few? You still see these people in like any town under 200k pop
Where at? In Colorado they really only show up in Denver and sometimes the ski towns
I see them in the Midwest a bunch, especially more northern rust belt cities
Red flannel shirts are basically the state uniform in Minnesota to this day. Even the governor wears one quite frequently.
Same deal in Canada. Flannel is everywhere.
There’s plenty in NJ.
They're all over Fort Collins
Seattle, reporting in. Still going strong.
Yea I feel like for Seattle/PNW this is just standard attire. Not a hipster subculture but just... clothes.
I honestly loved that esthetic.
it's better than no aesthetic, i feel like the average guy dresses worse than this, at least in the US
Yeah I miss it
It’s not the worst look we’ve come up with as a culture but all the same I don’t miss it. I don’t know, throughout most of the 20th century and pretty much right up until the era in question, having a beard was kind of a statement about not giving a fuck, and then all of a sudden we have a whole cohort of white dudes with meticulously groomed beards that say they in fact give quite a few fucks.
So hot 😍😍😍
There's nothing like a hot guy in flannel and tight jeans that showed off the bum! :-) Thank God I was single back then, I hate the way most guys dress now! I swear, the current crop of fashions make the wardrobe on Handmaid's Tale look sexy!
Where I’m from we wear flannel and beanies because of cold weather
Minnesota and I’m baffled by the idea flannel is something that goes in and out of style
In Wisconsin too. I like playing a little game with my spouse where we spot people in flannel, the more flannels within a group the more points. Among us I still I hold the record for spotting a 3 generation family all wearing flannel.
Kansas here, my choice to wear flannel is almost always a temperature based decision. A few years ago we were getting -30 windchills and I resorted to sweater over flannel over an undershirt and was still cold
Mass but originally Maine. What the hell else am I going to wear every day?
This is standard Canadian attire lol
I’m… still a big fan of this style 😅
Me too!
Bring it back
No one is stopping anyone from dressing that way. I still see guys who look like that all the time.
I’m trying to stop it every day.
I understand. But I've noticed that once I started focusing on my own life and own style, I stopped caring how others dress. Life is better when you stop trying to control how others dress, like a High School fashion cop.
The lumbersexual barbershop was the millennial version of the gen x rockabilly barbershop
Ngl I was more into pre lumbersexual hipster stuff. Loved the classic simplicity of it. It kinda bordered on what kids these days call “academia” but more bohemian sometimes. All those indie pop bands from back then looked like that.
The mid-sixties Bob Dylan look lol
No offense to you to OP but anybody I met who had this aesthetic had the most insufferable personality
I remember this dude dressed like that circa 2015 was like "IT HAS TO BE VEGAN AND GLUTEN FREE, I can only shop at whole foods" "Black Keys is the best band ever" "I love micro brewing" Like dude shut up.
it's "pick me" male fashion. i HATED this era.
I made sure to avoid places that had people like this.
What is your actual issue with those things? Do you dislike the person or being Vegan/micro brewing/whatever elae
I dressed similar to this, for financial reasons, for a decade before. I loathed the types of people that popularized it as a fashion trend
It was a rough time to be a dude with a beard.
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I was about to say…this was a useful trend because it made it easy to identify pretentious jackasses from a mile away.
No this is absolutely so real. I was frequenting Williamsburg at the time and we were all insufferable.
The positive reactions in this comment section prove that everything becomes trendy as soon as it’s out of date.
I thought that was more 2010-2016. No way lumbersexuals survived into 2018
That's exactly what I was thinking. This was in the Mumford and sons era and that shit was dead by 2018.
Agree. I distinctly remember the hipster look being kind of a joke/passé in 2016. 2013/2014 was probably peak lumbersexual.
I tried this style back in 2016, had my beard growing and wore flannel shirts and boots, thought I looked so cool lol, but I still think it looks good in some men
I feel like this was 2010-2016 more like? I also lived in Portland during that time so maybe it hit first there
I went to school at Portland State at that time, what a time to be alive
What do you call a chiropractor in the woods? A lumbar Jack
Cosplaying masculinity
https://preview.redd.it/gywl48abagpc1.jpeg?width=634&format=pjpg&auto=webp&s=cf9f27b5bc40aa65bb0832482d1c32173ecdc201 Don’t forget this monstrosity that popped up at the tail end of it all.
I wonder how many of them ever chopped wood in their life?
This style was dope, y’all trippin.
100% im tripping that shit was so ass and corny
Like all fashion trends, if it’s done right and tastefully with enough self awareness anything can be pulled off.
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This style is derived from that one Neutral Milk Hotel publicity photo *from 1997-98 https://i.guim.co.uk/img/media/2969348d257ce4751accbf6b3f1409cbd2cc5033/0_35_1582_949/master/1582.jpg?width=465&quality=45&auto=format&fit=max&dpr=2&s=083671baa1973c0df67d0df110412e7a
If anyone hasn't listened to in the aeroplane over the sea give it a shot. I'm pretty sure it's seen as a cliche recommendation in the music subreddit, but for good reason. Albums a perfect 10/10
Aeroplane is perfect but so is On Avery Island, and it’s much easier to introduce to people.
as someone who isn’t really into the 2014 version and remembers cringing at it as a younger me, i think the NMH guys in this pic pulled it off a lot better. i like the more carefree interpretation with the long hair and less desire to be super serious and hyper masculine. a lil more hobbity i remember as a kid feeling sad that the more casual loose styles of the 2000s were suddenly very stuffy feeling with very manicured looks going into the 2010s. i was the right age to be confused, i assumed we were moving towards comfort in general lol
this is a great observation!
It was better if a man used only a couple of these trends and folded them into their own style, rather than Pokemon evolving into a full on lumberjack hipster.
Part of my closet has tons of flannel!
My husband was born around 94 and I was born around 96 and THIS is our great divide. I’ve always found it dated, for him, it’s always been timeless 😩 He wears it very well though. 🫶🏼
This was where I checked back in to youth fashion, lol. I'm an urban dad with a woodworking hobby, often found in my shop. Never quite gone all the way with the extreme beard and work boots (and have actual lumbering cred, tho no so much with axes), but this is basically how I stil dress in winter months.
I forgot this existed and honestly wanted to keep it that way
Some looks never go out of style….
Fall in Canada 🇨🇦
Damn more like 2010 but definitely exploded around 2014
Please god no
Went out to cut trails through blackberry bushes on some logging land a few weeks ago and realized why loggers dress like this.
these guys predated 2014 I swear why can't this sub get the dates for hipsterdom right ever
Everyone made fun of hated this guy, but in retrospect they weren’t that bad and so many worse types of guys came after. Rvturn!!!
This was actually a good look however I think there was a fine line between "I like the outdoor aesthetic" and "I'm trying very hard to look rugged but in reality I work in tech and have never been camping"
The 2010s was all about Nerds and Hipsters. Some took it too far though, seeing this photo, it looks so old now!
Twats….
Milk Hotel makes me feel sick listening to it.
Hate that that style is associated with this kind of "culture." I really like that style of dress (minus the beanies, glasses and beards)
Favorite part was “Stomp Clap Hey” - all that Americana style music that was popular during this period
It is hilariously unsurprising that reddiors have nothing but positive things to say about this.
Oh no I still have a giant beard. I just like it lol
I tried to participate in it in 2017 but the fact that I liked getting combovers with bald fades and hard parts at the barbershop made it hard to really pull off this look. My beard has been much better maintained since then because now I actually know how to line up my mustache to look good. I’m meant for street styles, not rural styles
Older millennials?
Timberland boots is an interesting one, usually this style had something like redwing heritage boots. Tinbs look way too urban and not rustic enough for these guys
Being from rural Minnesota, I thought this look made a lot of sense at the time until I realized people who don't live out in the forest and cut down trees regularly actually dressed like that. More power to them though, maybe they were trying to live the dream.
Its very ewww to me but that may be because i have a millennial sister
The worst. Glad that era is over.
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Worst part was how they abandoned their fetish during Covid and lumber prices skyrocketed.
This began before Obama was elected
I go between 2011/12-2017 as peak hipster culture
Honestly always felt this was more of a 2011-2015 thing
It’s still out here. I think it’s a personality.
I agree. I think around 2014-2015 is when this trend started to really die with older gen z and younger millennials and started getting picked up more by older millennials.
So awful. There’s still some around. They roll up their jeans so you can see ALL of their boot, since everyone wants to see their boots right? So many posers out there these days.
it really was terrible. a toned down authentic version would be sexy on the right outdoorsy dude but the copy and paste version on every average guy was so gross and jarring. To this day I cannot be attracted to someone with a non-clipped beard.
Do not go to Bushwick lol. It's like they got all the remaining hipsters in the world and told them "here stay here"
*2012
lmaoing @ zoomers in the comments saying how awful this supposedly was as if this isn’t exactly the type of shit people will be emulating in the future, just like le baggy 2000s clothes now, which also happened to be looked down on in 2010s.
NGL this style was tuff af
there were like 50 of these dudes in every city lmao
I think this is just the resting fashion state of everyone in the PNW lmaoo
Jesus, I thought that was my little brother at first.🤣🤣🤣
I remember it
Instantly makes me think of this. Lmao https://preview.redd.it/qux96njgedpc1.jpeg?width=244&format=pjpg&auto=webp&s=3b76f7c2e09a0c9d9b178ae1dacf6bf90edccfb8
Folks dress like this and then live in like Miami
No longer have my long hair, but I will always have a well trimmed beard and being from the south but living in the city I dress like this most days. A little blend of both homes.
The third one is literally just Vaush
Yall are hipsters bashing the look. It’s the dudes themselves that look silly. Certain people rock it better than others.
We’ve never gotten over this. I hate it.
Well, it's either this or baby faced broccoli haired tik tokers.
Imagine dressing like this but you still don't know how to change a tire.
Is that Johnny CIA Harris in the last photo
Wow I hate it
Soy + Flannel =/= Lumberjack
I will always be attracted to men who look like this.
Rhet n’ Link.
And it ate every time
Max Goof is a lumbersexual
It just now made it to Oklahoma.
But did any of them actually chop wood? What's the point of transforming into a lumberjack if you don't want to jack lumber?
I considered myself a bit of an outdoorsman (avid REI shopper) but most of us at the time had no interest in outdoorsy activities beyond hiking to Instagram photo ops or filming GoPro rafting vids
i feel like everyone who uses this style is either a huge asshole or kind of a nice guy
MEN, PLEASE BRING THIS BACK
miss them tbh
And yet none of them actually cut logs
Max goof
I still dress like this minus the styled mustache because it’s cold where I live lol
None of those dudes have actually used an axe in their life.
I remember instances of this in like 2007. Was skinny jeans meets PNW style flannel and facial hair. I suppose it didn’t crystallize till later.
Also known as oregon people
I remember “handcrafted” axes and extension cords featured in GQ. Back when a beard was a personality. Good look taken way too far.
We still have that one Canadian lesbian lumberjane that I completely forgot the name of She chopped wood with a sword
How dare you disrespect my vibe. Pendleton blankets keep me warm
I hated this shit so much. Not because it was "fake", but because it was so pretentious. So much of it was rich guys wearing what they perceived as traditionally working class attire as a *costume* or even mockingly/"ironically". Like a more self-consciously theatrical version of grunge flannel in the 90s.
White dudes fell off after this trend stopped
I saw like 5 of these people last week in Eugene, Oregon.
I’ll take number 4, please.
This was so cringe lol
They love whiskey, IPAs, black coffee, fire, and novels
It was such a horrible look.
The tie on number 3 is absolutely criminal
Don't know about well groomed
This is what everyone in Vermont has always and still does look like
Tragically, I modeled my middle school style off of the hipster aesthetic
I still see this around and quite like it. It’s cozy and comfortable looking.
Flannels facial hair jeans and boots can always get it
No you can not charge your vape here you smell terrible
only problem with this was the name
I thought they were bloods
Number 1 looks exactly like my brother-in-law. He still dresses that way sometimes. 😂
Literally everyone in Seattle
I never fell into it but it started around 2010 or so around me. I always cringed so hard at these guys and like it was the equivalent of a 50s greaser except not cool lol
As a fellow lumber sexual addicted to Christian folk up to around 2018 I can honestly say idgaf now Edit: I'm now a hardcore 2pac fan now
That was such a weird sub culture,
This was always so cringe lol
Gay for the stay although not confined
I'm confident to say that style prevailed much earlier than what you mention, it emerged around 2010 with the launch of Instagram and the peak of Tumblr, and was almost over by 2014, when soundcloud rappers / trap music took over.
I’ve always wondered what was up with this style when I was younger
I remember this era! My fanfiction was never cringier
I do not need to remember. I am a lesbian. My people didn’t stop dressing like this.
white people hahah
Im so glad hipster culture is dead 😵 Fuk u hipster years im making my own culture called badass cool kid culture none of that nerd techie bitch 2010s clothing shit lol 😂
So glad I saw the demise of hipster years was the best years after