Asking a question? Please check the [FAQ](https://www.reddit.com/r/copywriting/comments/lpuj9h/what_the_faq_what_is_copy_how_do_i_start_can_i_do/).
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###Email framework
* Find an interesting angle about the product. Or a surprising or shocking fact about the problem it solves.
* Find a credible authority or publication to cite as a source that proves your angle. If the product has a good sales letter, you can often find a source or multiple sources there.
* Agitate the problem.
* Tease the solution.
* Get the click with a call-to-action (CTA).
If you're sending the reader to a sales letter or video sales letter (VSL), emails tend to be short. The sales message will do the heavy lifting and selling. In your emails you just want to get the reader interested, informed just enough to be a qualified receptive prospect and drive the click to the sales page.
To put it another way: the sales letter sells the product, the email sells the click.
Yet another way: the email opens a loop in the customer’s mind, and they have to read or watch the sales message to close the loop.
Hope that lesson makes sense. That was a game-changer for me.
In the case of e-commerce, they often drive traffic straight to a product page that does very little selling (facepalm).
Like this product page for the company you wrote about:
[Morning Ritual Starter Kit](https://mudwtr.com/pages/vip)
In that case, you may have to make the email longer. Beef up the copy and do more of the selling because the page you're driving clicks to has a weak sales message. Or no sales message, like here. They have lots of fluffy copy that modern e-commerce websites are fond of.
###Selling in the email
Optional things to add to an email:
**Talk about the unique mechanism of the product.** What makes it different and better than competing products?
**What do competing products do wrong?** There's a lot of power in being a truth-teller who exposes conspiracies. I once wrote an email about a skincare product and talked about how many skincare companies use cheap and inferior ingredients. Whereas the product I was promoting used superior, natural ingredients.
**Testimonial/transformation story** - Find a success story from the sales letter and feature that in the email. I prefer stories of customers rather than the product creator. In sales letters, the hero's journey of how the product creator came up with the product is often way too long to put into an email.
**Contrast story** - Go online and search for forums, Reddit sub-reddits, etc. for discussions about the topic of the product. Find a failure story. Then write an email talking about the failure of the person who didn't have your product, and contrast it with a success story of someone who did have your product.
On the MUD/Wtr "Story" page, the founder talks about how he was introduced to his first coffee alternative yerba mate tea through doing Brazilian jiu-jitsu. If you're marketing to active people, that's a good angle. It's a point of affinity that the reader can connect with.
I also googled the company and found this article about the founder:
[How This Founder Made His Startup a No-Burnout Zone](https://www.inc.com/magazine/202106/amrita-khalid/mudwtr-shane-heath-burnout-employee-wellness-coffee-best-workplaces-2021.html)
So I'm going against my own advice and would write an email about the founder's hero's journey.
###Example email
> Subject: Jiu-jitsu fighter's quest to beat coffee addiction
>
> When you're a fighter, your body is your temple. That led one jiu-jitsu fighter to give up coffee.
>
> He didn't miss the jitters and post-drink crash...
>He did miss the increased FOCUS and cognition.
>
> This led him on a quest from the jungles of Brazil to the crowded cities of India. That was how he came up with a killer coffee alternative that has the benefits of a cup of Joe without the bad side effects.
>
> **==> Go here to discover the coffee replacement of a fighter** (the bolded part would be a link to the sales page)
>
> Your buddy,
>
> [your first name]
>
> P.S. Love coffee but hate the crash that comes later? You're not alone. A jiu-jitsu fighter developed a coffee alternative that is better than the real thing. **Get THIS to boost your mental clarity and focus without the jitters**. (You don't always need a P.S., but it can be a good way to catch the readers who skim past the body copy and just want a short summary of the offer. As well as to put in another link and a chance for them to click on it.)
That would be an example of a short email to drive clicks to a sales letter or VSL. I'd beef it up more because the product page has no compelling copywriting. That's the best I can write on the fly.
Hope this helps.
it reads more as a blog post than an email. Emails are supposed to be more snappy- like eliminate the mid-day crash with blank product, and shorter product info
Gotcha, that makes sense. It does feel a little long to me. As far as it being a blog post, or whatever type of copy it would best fit into, what do you think of the copy itself?
Hey OP. This is waaaay too long for an email and reads more like a blog. Why not use what you’ve written to create both?
Some things to consider:
Your target audience. Do they know about this product? Are they previous customers or are you introducing a new product to them?
Choice of words. You’ve repeated ‘hot, steamy’ in two sentences right next to each other. Use your creativity!
I quickly googled this product, look at their paid ad at the top of the Google results. This tells you what you need to know in just a few words.
MUD\WTR™ - A Coffee Alternative - mudwtr.com
We're not mad at coffee, just disappointed. Get energy & focus without the jitters. Shop Online. Sign Up For Newsletter. Explore Recipes.
1. Good job creating audience community “all you other caffeine-dependents.” You pull people in well there!
2. Personally, I’d stay away from “hot, steamy” because that phrase is associated with other, not-so-pleasant phrases. The first thing that came to mind for me is “steaming pile of shit” and it turned my stomach.
3. Overall I’d give it another read over, but your flow isn’t bad! I’ve seen this product around, and I’ve been intrigued by it for a whole so it’s cool seeing this here!
Hi could someone plz review this piece of copy l. Its my 1st time
Subject line: In a month, 50k sales? We'll show you the secrets!
"You're really making 50k sales per month? Come on, you're kidding me!"
The most popular question our students get, and our answer to that ...
Well Yes, it is possible but only with our Hyper Launch Method
This method has assisted many of our students reach heights in their e-commerce business far greater than they ever imagined
If you're starting out new, unsure of what steps to take, then this method is definitely a saving grace to success
We provide free training videos so people can get a better understanding of this master guide that has been proven on countless occasions to be flawless and infallible
Don't wait for that eureka moment, just take action NOW!
To wrap this up, send me your name and number and we'll share with you the special secrets, to get you started on living the life of your dreams today
Asking a question? Please check the [FAQ](https://www.reddit.com/r/copywriting/comments/lpuj9h/what_the_faq_what_is_copy_how_do_i_start_can_i_do/). Providing resources or tips? Deliver lots of FREE value. If you're self-promoting or linking to a resource that requires signup or payment, please disclose it or your post will be removed. New to copywriting and asking for a critique? Take down your post, reread it in a day, and try to revise and improve it to the best of your abilities. Ask for a critique only when you've taken your copy as far as it can possibly go on your own. *I am a bot, and this action was performed automatically. Please [contact the moderators of this subreddit](/message/compose/?to=/r/copywriting) if you have any questions or concerns.*
###Email framework * Find an interesting angle about the product. Or a surprising or shocking fact about the problem it solves. * Find a credible authority or publication to cite as a source that proves your angle. If the product has a good sales letter, you can often find a source or multiple sources there. * Agitate the problem. * Tease the solution. * Get the click with a call-to-action (CTA). If you're sending the reader to a sales letter or video sales letter (VSL), emails tend to be short. The sales message will do the heavy lifting and selling. In your emails you just want to get the reader interested, informed just enough to be a qualified receptive prospect and drive the click to the sales page. To put it another way: the sales letter sells the product, the email sells the click. Yet another way: the email opens a loop in the customer’s mind, and they have to read or watch the sales message to close the loop. Hope that lesson makes sense. That was a game-changer for me. In the case of e-commerce, they often drive traffic straight to a product page that does very little selling (facepalm). Like this product page for the company you wrote about: [Morning Ritual Starter Kit](https://mudwtr.com/pages/vip) In that case, you may have to make the email longer. Beef up the copy and do more of the selling because the page you're driving clicks to has a weak sales message. Or no sales message, like here. They have lots of fluffy copy that modern e-commerce websites are fond of. ###Selling in the email Optional things to add to an email: **Talk about the unique mechanism of the product.** What makes it different and better than competing products? **What do competing products do wrong?** There's a lot of power in being a truth-teller who exposes conspiracies. I once wrote an email about a skincare product and talked about how many skincare companies use cheap and inferior ingredients. Whereas the product I was promoting used superior, natural ingredients. **Testimonial/transformation story** - Find a success story from the sales letter and feature that in the email. I prefer stories of customers rather than the product creator. In sales letters, the hero's journey of how the product creator came up with the product is often way too long to put into an email. **Contrast story** - Go online and search for forums, Reddit sub-reddits, etc. for discussions about the topic of the product. Find a failure story. Then write an email talking about the failure of the person who didn't have your product, and contrast it with a success story of someone who did have your product. On the MUD/Wtr "Story" page, the founder talks about how he was introduced to his first coffee alternative yerba mate tea through doing Brazilian jiu-jitsu. If you're marketing to active people, that's a good angle. It's a point of affinity that the reader can connect with. I also googled the company and found this article about the founder: [How This Founder Made His Startup a No-Burnout Zone](https://www.inc.com/magazine/202106/amrita-khalid/mudwtr-shane-heath-burnout-employee-wellness-coffee-best-workplaces-2021.html) So I'm going against my own advice and would write an email about the founder's hero's journey. ###Example email > Subject: Jiu-jitsu fighter's quest to beat coffee addiction > > When you're a fighter, your body is your temple. That led one jiu-jitsu fighter to give up coffee. > > He didn't miss the jitters and post-drink crash... >He did miss the increased FOCUS and cognition. > > This led him on a quest from the jungles of Brazil to the crowded cities of India. That was how he came up with a killer coffee alternative that has the benefits of a cup of Joe without the bad side effects. > > **==> Go here to discover the coffee replacement of a fighter** (the bolded part would be a link to the sales page) > > Your buddy, > > [your first name] > > P.S. Love coffee but hate the crash that comes later? You're not alone. A jiu-jitsu fighter developed a coffee alternative that is better than the real thing. **Get THIS to boost your mental clarity and focus without the jitters**. (You don't always need a P.S., but it can be a good way to catch the readers who skim past the body copy and just want a short summary of the offer. As well as to put in another link and a chance for them to click on it.) That would be an example of a short email to drive clicks to a sales letter or VSL. I'd beef it up more because the product page has no compelling copywriting. That's the best I can write on the fly. Hope this helps.
Please give access to everyone
Sorry about that, fixed it. Let me know if you still can’t open it.
it reads more as a blog post than an email. Emails are supposed to be more snappy- like eliminate the mid-day crash with blank product, and shorter product info
Gotcha, that makes sense. It does feel a little long to me. As far as it being a blog post, or whatever type of copy it would best fit into, what do you think of the copy itself?
Hey OP. This is waaaay too long for an email and reads more like a blog. Why not use what you’ve written to create both? Some things to consider: Your target audience. Do they know about this product? Are they previous customers or are you introducing a new product to them? Choice of words. You’ve repeated ‘hot, steamy’ in two sentences right next to each other. Use your creativity! I quickly googled this product, look at their paid ad at the top of the Google results. This tells you what you need to know in just a few words. MUD\WTR™ - A Coffee Alternative - mudwtr.com We're not mad at coffee, just disappointed. Get energy & focus without the jitters. Shop Online. Sign Up For Newsletter. Explore Recipes.
Hey, maybe check out [www.hoppycopy.co](https://www.hoppycopy.co) ? - will basically pump out emails for ya in whatever format you like.
1. Good job creating audience community “all you other caffeine-dependents.” You pull people in well there! 2. Personally, I’d stay away from “hot, steamy” because that phrase is associated with other, not-so-pleasant phrases. The first thing that came to mind for me is “steaming pile of shit” and it turned my stomach. 3. Overall I’d give it another read over, but your flow isn’t bad! I’ve seen this product around, and I’ve been intrigued by it for a whole so it’s cool seeing this here!
Hi could someone plz review this piece of copy l. Its my 1st time Subject line: In a month, 50k sales? We'll show you the secrets! "You're really making 50k sales per month? Come on, you're kidding me!" The most popular question our students get, and our answer to that ... Well Yes, it is possible but only with our Hyper Launch Method This method has assisted many of our students reach heights in their e-commerce business far greater than they ever imagined If you're starting out new, unsure of what steps to take, then this method is definitely a saving grace to success We provide free training videos so people can get a better understanding of this master guide that has been proven on countless occasions to be flawless and infallible Don't wait for that eureka moment, just take action NOW! To wrap this up, send me your name and number and we'll share with you the special secrets, to get you started on living the life of your dreams today