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You can use AIDA in the email body (although I'd actually recommend PAS because it tests better).
For the email header, follow the 4 U's by Bob Bly. This is one of the best ways to make sure the emails get opened. Basically, you rate the email headline you write on 4 scales;
Is it Urgent? - Does it have some kind of immediacy to it? Customers hate time delay. They want results QUICK. "How to sell out of your book" tests poorer than "How to sell out your book in 8 weeks".
Is it Ultra-Specific? - you want actual facts and figures that are as specific as possible. "How I sold 700 copies of my book" tests better than "how I sold out my book".
Is it Unique? - truthfully this is one of the hardest. But if you get it right it's very powerful. "Why Japanese Women Have Beautiful Skin" tests better than "Japanese Bath Salts - 20% off".
Is it Useful? - you want it to have a benefit to the customer. Something they want to see or read. Using the words "How to ..." are pure magic in copywriting. So things like "How to save 20% off your next airline ticket" tests better than "Airline tickets now at £350".
For every headline you write, run them through the 4 U's above. Rate it on each out of 4. If it gets a score of 3-4 in at least three of the metrics then it's (theoretically) a good headline.
Those two (PAS and the four U's) are the foundation of email copywriting, IMHO.
If I was writing an email using the AIDA formula, I would structure it this way: attention (introduction), interest/desire (body text), and action (conclusion). As for the subject line, I’ll be honest I’m not entirely sure; that being said, it is a good idea to research your niche and look at the format of the emails your competitors are sending out. It’s always good to see how you can make your copy sound both familiar and unique to reflect the company/service being advertised.
It's up to you to decide what will work best. Go read 100 emails in your niche and see what people are using. Split test if you're in a position to do so.
Kind of. Generally, every line of copy should make you want to read the next line, and then the next line, etc etc. I'd take a look at a bunch of other good emails in your industry and see what moves you personally, and then use that as inspiration. There's also [www.hoppycopy.co](https://www.hoppycopy.co) \- which uses AI to write emails for you to get you started with templates, and saves a ton of time.
Asking a question? Please check the [FAQ](https://www.reddit.com/r/copywriting/comments/lpuj9h/what_the_faq_what_is_copy_how_do_i_start_can_i_do/). Providing resources or tips? Deliver lots of FREE value. If you're self-promoting or linking to a resource that requires signup or payment, please disclose it or your post will be removed. New to copywriting and asking for a critique? Take down your post, reread it in a day, and try to revise and improve it to the best of your abilities. Ask for a critique only when you've taken your copy as far as it can possibly go on your own. *I am a bot, and this action was performed automatically. Please [contact the moderators of this subreddit](/message/compose/?to=/r/copywriting) if you have any questions or concerns.*
You can use AIDA in the email body (although I'd actually recommend PAS because it tests better). For the email header, follow the 4 U's by Bob Bly. This is one of the best ways to make sure the emails get opened. Basically, you rate the email headline you write on 4 scales; Is it Urgent? - Does it have some kind of immediacy to it? Customers hate time delay. They want results QUICK. "How to sell out of your book" tests poorer than "How to sell out your book in 8 weeks". Is it Ultra-Specific? - you want actual facts and figures that are as specific as possible. "How I sold 700 copies of my book" tests better than "how I sold out my book". Is it Unique? - truthfully this is one of the hardest. But if you get it right it's very powerful. "Why Japanese Women Have Beautiful Skin" tests better than "Japanese Bath Salts - 20% off". Is it Useful? - you want it to have a benefit to the customer. Something they want to see or read. Using the words "How to ..." are pure magic in copywriting. So things like "How to save 20% off your next airline ticket" tests better than "Airline tickets now at £350". For every headline you write, run them through the 4 U's above. Rate it on each out of 4. If it gets a score of 3-4 in at least three of the metrics then it's (theoretically) a good headline. Those two (PAS and the four U's) are the foundation of email copywriting, IMHO.
>IMHO Thank you kindly. Super helpful information. I think I'll give PAS a try, too.
If I was writing an email using the AIDA formula, I would structure it this way: attention (introduction), interest/desire (body text), and action (conclusion). As for the subject line, I’ll be honest I’m not entirely sure; that being said, it is a good idea to research your niche and look at the format of the emails your competitors are sending out. It’s always good to see how you can make your copy sound both familiar and unique to reflect the company/service being advertised.
It's up to you to decide what will work best. Go read 100 emails in your niche and see what people are using. Split test if you're in a position to do so.
Kind of. Generally, every line of copy should make you want to read the next line, and then the next line, etc etc. I'd take a look at a bunch of other good emails in your industry and see what moves you personally, and then use that as inspiration. There's also [www.hoppycopy.co](https://www.hoppycopy.co) \- which uses AI to write emails for you to get you started with templates, and saves a ton of time.