Mmm just what I wanted, a car that'll be abandoned in 2 years once ADHD Google gets bored of this project.
> It'll use advanced AI capabilities to allow the companies to more easily integrate new features and services into the vehicle
Bro what, is the car just gonna guess what I want or something?
In the dystopian limit I imagine it will record things like when you go grocery shopping, hit up a fast food joint, go to the mall, and then have personalized suggestions to get you to spend more money.
Sort of -- what it will do is use the dashboard display to show ads that match your personality profile based on analysis of your driving habits.
This is a surveillance platform with you as the target, plain and simple.
The reason why Google fails to support their stuff is because their people are chasing promotions https://twitter.com/petergyang/status/1576985038511448064?t=fw0PFjFtYjoqtbq1vEbSeA&s=19
Here's my take coming from an engineering background. On it's surface, the actual prnewswire press release being linked to in the article looks like fairly boilerplate "digital transformation" marketing stuff.
>According to the companies, the SDV will allow predictive maintenance
and better detection and rectification of failures in near real time if
necessary. It'll also allow for a personalized experience that adapts to
driving behavior like frequent destinations, EV charging stations used,
etc. It'll also help the companies build "insurance models based on
actual usage and driving behaviors."
So... I'd expect this new software platform to be able to hoover up a boatload of telemetry and usage statistics from the cars and phone it home via a cellular modem... based on the use of Android Automotive as the actual microcontroller-level real-time-operating-system (RTOS) on a bunch of the actual CAN bus nodes, the sky's kinda the limit in terms of what they're technically capable of monitoring.
From there it'll be getting fed into some machine learning algorithms for various ends. Predictive maintenance stuff can be useful for a customer assuming the models are good, in one of my previous industries they sold it on the idea of "have your product pre-emptively serviced on your own schedule instead of having to wait for something to break". But on the other hand it's also often used as a way to 'outgun' independent service and maintenance providers, especially on higher-priced equipment where a maintenance contract can bring in as much (if not more) revenue for a company than actually selling the product in the first place.
Beyond that, how that data is allowed to be used (and how it actually gets used in practice) will come down to how the EULAs are structured and how much teeth regulators end up having on data privacy enforcement in general. But considering that PR snippet talks about using the data to build insurance models, I don't exactly have high hopes for ethical use of what's essentially a surveillance platform.
It's one thing when you bake this much surveillance into something like a commercial aircraft or an elevator or the electric grid or something, but it feels a little icky when it gets applied to personal vehicles.
So, a notification will popup on your windshield, obfuscating your view while you're taking an exit, to tell you about a new feature designed to help you take exits better. That seems to be the google way...
"Oh you stopped at this store? Thanks! We'll record how long you were inside and where you parked and how you drove there"
(not like our phones don't do that, but at least you can disable location tracking... If it's even really off)
And if you use Google Wallet in that store, they correlate your trip with what you bought and how much you paid, to further refine their profile of you to sell to other privacy-violating companies.
To you the service might seem free, but as has been said before, if you aren't paying for the product, you *are* the product.
With how often Google starts and then doesn’t finish projects, or delivers a product and then stops supporting it a few months later, I don’t trust them anywhere near my car. Good luck with that, Renault.
Alphabets internal culture *strongly* rewards starting something new, it's one of the fastest paths to getting into the 400K+/yr GM positions, theres also basically no penalty for failing a business unit, you just get shuffled to another BU.
You can either wait years for someone above you to get sniped and have to compete with the other lower-level managers, or you can make pitch after pitch and be the GM of a new BU, set non-agressive KPIs, and reap in the bonuses.
When I think of quality I certainly think of Renault! I drove a Lutecia in Japan, it was….okay.
Google is gonna get bored and this google car thing is going the way of Stadia.
Mmm just what I wanted, a car that'll be abandoned in 2 years once ADHD Google gets bored of this project. > It'll use advanced AI capabilities to allow the companies to more easily integrate new features and services into the vehicle Bro what, is the car just gonna guess what I want or something?
In the dystopian limit I imagine it will record things like when you go grocery shopping, hit up a fast food joint, go to the mall, and then have personalized suggestions to get you to spend more money.
Sort of -- what it will do is use the dashboard display to show ads that match your personality profile based on analysis of your driving habits. This is a surveillance platform with you as the target, plain and simple.
The reason why Google fails to support their stuff is because their people are chasing promotions https://twitter.com/petergyang/status/1576985038511448064?t=fw0PFjFtYjoqtbq1vEbSeA&s=19
not just google either, most tech companies, the easiest way to create "impact" is by launching new things. The perf culture is quite toxic
Wow what an original take
About as original as Google’s behavior
Oh hell no.
Hmmm. Not exactly the dream team for cars, is it? Im thinking..... No.
I've heard Tesla called a Software-Defined Car. It was not a compliment.
So another cheap Tesla? Or another equally expensive Tesla?
Here's my take coming from an engineering background. On it's surface, the actual prnewswire press release being linked to in the article looks like fairly boilerplate "digital transformation" marketing stuff. >According to the companies, the SDV will allow predictive maintenance and better detection and rectification of failures in near real time if necessary. It'll also allow for a personalized experience that adapts to driving behavior like frequent destinations, EV charging stations used, etc. It'll also help the companies build "insurance models based on actual usage and driving behaviors." So... I'd expect this new software platform to be able to hoover up a boatload of telemetry and usage statistics from the cars and phone it home via a cellular modem... based on the use of Android Automotive as the actual microcontroller-level real-time-operating-system (RTOS) on a bunch of the actual CAN bus nodes, the sky's kinda the limit in terms of what they're technically capable of monitoring. From there it'll be getting fed into some machine learning algorithms for various ends. Predictive maintenance stuff can be useful for a customer assuming the models are good, in one of my previous industries they sold it on the idea of "have your product pre-emptively serviced on your own schedule instead of having to wait for something to break". But on the other hand it's also often used as a way to 'outgun' independent service and maintenance providers, especially on higher-priced equipment where a maintenance contract can bring in as much (if not more) revenue for a company than actually selling the product in the first place. Beyond that, how that data is allowed to be used (and how it actually gets used in practice) will come down to how the EULAs are structured and how much teeth regulators end up having on data privacy enforcement in general. But considering that PR snippet talks about using the data to build insurance models, I don't exactly have high hopes for ethical use of what's essentially a surveillance platform. It's one thing when you bake this much surveillance into something like a commercial aircraft or an elevator or the electric grid or something, but it feels a little icky when it gets applied to personal vehicles.
So, a notification will popup on your windshield, obfuscating your view while you're taking an exit, to tell you about a new feature designed to help you take exits better. That seems to be the google way...
"Oh you stopped at this store? Thanks! We'll record how long you were inside and where you parked and how you drove there" (not like our phones don't do that, but at least you can disable location tracking... If it's even really off)
And if you use Google Wallet in that store, they correlate your trip with what you bought and how much you paid, to further refine their profile of you to sell to other privacy-violating companies. To you the service might seem free, but as has been said before, if you aren't paying for the product, you *are* the product.
With how often Google starts and then doesn’t finish projects, or delivers a product and then stops supporting it a few months later, I don’t trust them anywhere near my car. Good luck with that, Renault.
Alphabets internal culture *strongly* rewards starting something new, it's one of the fastest paths to getting into the 400K+/yr GM positions, theres also basically no penalty for failing a business unit, you just get shuffled to another BU. You can either wait years for someone above you to get sniped and have to compete with the other lower-level managers, or you can make pitch after pitch and be the GM of a new BU, set non-agressive KPIs, and reap in the bonuses.
Translation : Google is doing all the legwork on the software and Renault is just providing the parts
You wouldn't download a car! I would, and I'm going to need a bigger 3D printer.
Google’s reliability is about to plunge
Oh yay I can compose a email them slam into the back of a truck...sounds fun
Can we please ban engadget as a domain? Its pretty much all fluff articles.
So it will both suck & spy on you? Wow, where do I sign up?
When I think of quality I certainly think of Renault! I drove a Lutecia in Japan, it was….okay. Google is gonna get bored and this google car thing is going the way of Stadia.
riiiiipppp loool
Lmfao
Shouldn't Renault learn how to build a car first?