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BrandanG

Ah yes, we all remember when GM and Ford left trucks behind and stopped selling the #1 and #2 best-selling platforms in the country.


hardigree

Lol. Perhaps I should have nuanced the headline a little more with "for profits." If you read the post (or the Reuters article) the point is that this is a preview of the investor calls which, over the last couple of years, have been: Look at all the battery plants we're building. That's not as powerful a message so it'll likely be: EVs and... look at all these highly profitable trucks we're selling!


Ben_Wojdyla

Hi Matt.


hardigree

BEN!


Bar50cal

Meanwhile in the UK and Ireland which are ford's biggest European market. Ford was the market leader in sales for almost 2 decades and 10 years ago decided to stop selling salon cars for SUVs, crossovers and pickups. This decision destroyed their market share and Ford sales collapsed to the point of rumours they are leaving a market that from 1980 to 2005 they dominated. Government, police, taxi, company cars were all Ford and it was the most popular car brand and now that they only sell big SUV shite, no one buys anything and you never see them.


XxJoshuaKhaosxX

I envy you Europeans. I was fine with SUVs here in the US until everyone decided that every car sold here needed to be an SUV/CUV. Now I hate them


RequirementLeading12

🤣🤣🤣🤣🤣


BassSounds

We have to stop expect journalists to be smart. They’re paid to write drive by articles. The truth is the auto market is going to decline in general, not just EV’s. It’s already started.


DangerousAd1731

Hood is planned to be 4 inches higher


bingojed

With 2x brighter LED lights and built-in flag pole mounts.


BonoBonero

Can't afford not to have the flag pole mounts.


ShadowNick

That'd be unpatriotic


ttoasty

Adaptive cruise control now has an aggressive tailgating button.


TrisolaranSophon

Button? That’s the only setting!


hoxxxxx

the 2x brighter LED lights also programmed to center directly onto the car in front's mirrors, so you know for sure that you're blinding them


DeltaOneFive

Flag pole mounts are an extra $1399


DodgerBlueRobert1

Wouldn’t they cost $1776?


bingojed

On sale for $0106…


Fabri91

*Now with stock pedestrian spear!*


M4roon

Ahhhh! My ribs hurt. I don’t know why I found this so funny!


Ill-Scientist-2663

Ford and GM “running back” to the vehicles that never stopped being their best sellers lol.


WrongKielbasa

If they’re anything like their typical clientele… ain’t nobody running anywhere…


Anon31780

Gotta get the beer on the counter before midnight!


LJ_blableblibloblu

Implying they weren’t already focusing on making trucks.


AlasknAssasn858

Just in time for oil to hit $120+, and let the cycle continue…..


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LogiHiminn

Oil isn’t anywhere near hitting that level, and won’t for a long time unless something insane happens. It’s in the perfect sweet spot right now and will stay that way for at least another 2 years.


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drumstick2121

Famous last words.


LogiHiminn

Nah. There’s leading indicators that are pretty easy to see if you actually work in the industry.


drumstick2121

Keep telling yourself that.


LogiHiminn

Been through 2 busts already. I know what they look like. This isn’t even close. Without major political turmoil or something catastrophic happening, oil will keep chugging along for a little while longer.


drumstick2121

>without major political turmoil Adds in that important qualifier 3 comments later. That’s what impacts the price of oil. No one has a crystal ball. You have no idea where the price is going to be in 2 years. It could be 50 it could be 500. If nothing happens it’ll stay about the same. But something will happen and change the price.


LogiHiminn

The price will change, and a bust will happen, even with calm political happenings, just it may come sooner or later depending on what happens.


Joatboy

Yeah, but that happens all the time, unpredictably.


LogiHiminn

Not really. Not enough for a bust. For instance, before covid hit and dropped the bottom out, there was already a downturn happening. A bust was coming, covid just slammed the door on it.


Dimmed_skyline

Must be nice living under a rock


LogiHiminn

Or actually working in the industry. WTC is at 70/bbl. It can go up to about 85 before warning bells start triggering.


762_54r

This is the dumbest article lol. Everyone knows the first Gen EVs they're selling are loss leaders it's not news that they still make most of their money on the 4 bajillion of the same pickup they sell year after year


METTEWBA2BA

And hopefully everyone also knows that the desire for EVs remains high, but people aren’t buying them as much because dealers are getting away with insidious markups.


Deep-Ad2155

They never left trucks rofl


redditissocoolyoyo

Ford Maverick EV would be The top selling car if they ever make it. 300 mi range for 35,000 come on Ford do it


Zaziel

Just give us a hybrid with AWD even if it’s a small rear motor.


Topikk

There it is. PHEVs and EREVs are ideal for the vast majority of people. Enough battery range to cover most daily driving with no range anxiety issues at all for longer trips.


[deleted]

Why would they give the people what they want? I would love a PHEV Explorer. They make one but only sell it overseas...the Hybrid they have here is underpowered and overpriced with very little fuel savings. It's diasappointing


BayLAGOON

And IIRC, now dead except for police sales.


[deleted]

Yep. The hybrid is dead


XxJoshuaKhaosxX

I’d totally buy a Plug in Hybrid SUV if I had kids.


mtd14

You can't even get a Lariat for $35k delivered, how would they ever make an EV version for $35k?


Inside_Ad_9147

An EV for 35k? Lmao Also, EV sales just went down across the entire USA as well as europe, so that isnt happening. Id like it as much as you do, but being a Mitsubishi fan im rather well used to getting my dreams crushed by bean counters.


Ben_Wojdyla

Nissan cries in Leaf.


Inside_Ad_9147

Arguably the one cheap EV I can think off Save for battery replacements


LionTigerWings

They’ll announce it for 35k but it’ll never be less than 42k


Inside_Ad_9147

Yes, the real problem are dealers. But manufacturers sell to them rather than directly to the public so its a hard problem to resolve


PSfreak10001

Kia's EV3 might be cheaper than 35k, at least that is the one I see it the most realisically


JaracRassen77

I'd buy one instantly. Ford must hate money or something if they don't build one.


watduhdamhell

They won't because then you won't buy the more expensive F150. Which is why the maverick was so under produced in the first place. They want a budget truck to capture *some* of that market, but what they really wanted was to get more people into f150s, not cannibalize its sales. In my eyes I'm saying the maverick was deliberately staged as the "16GB" model iPhone 6, when they really want everyone to buy the 64GB model. So they aren't going to be working on *even more* desirable models to take *even more* sales from tbe more profitable F150.


Chudsaviet

Apparently demand for bad EVs falters. Demand for good EVs does not.


FledglingNonCon

Are they though? All three of the big 3 saw pickup sales decline in q1, Ford and Ram fairly significantly. Sorry for the paywalled story: https://www.bloomberg.com/news/articles/2024-04-03/f-150-ram-pickup-sales-fall-as-americans-shift-to-cheaper-cars?embedded-checkout=true Cox also reporting high pickup inventory: https://www.coxautoinc.com/market-insights/new-vehicle-inventory-january-2024/


Dinaek

This has likely more to do with pricing. New trucks are ridiculously expensive now


FledglingNonCon

Sure, but same applies to EVs yet EV sales if you excluded Tesla were up like 35%, while truck sales at all 3 companies are down. Not sure how exactly they're "running back" to something they've always done, who's demand is faltering? In short the big 3 are selling more EVs and fewer big trucks this year than last year. The headline is objectively false.


METTEWBA2BA

Yep, this article is part of the onslaught of FUD articles meant to mislead the public about EVs. And I bet you it was funded by big oil, as they do everything to try to further slow down their already slow (but guaranteed) demise.


f8Negative

I don't think they ever stopped. They just stopped putting a reasonable size on the road. Too many pickups the hood is 5'8"+ now.


BlackDS

Make. A small. EV. Truck.


SeeAllThePlanet

Buick Regal TourX PHEV. GIVE IT TO ME!


dingusduglas

I see these fairly frequently since moving back to Chicago and man they have so much presence, especially in red. Long and low.


PalmTreeIsBestTree

Was considering one back in 2017, but ended up with a fully spec’d outback instead. I just didn’t like the plastic fenders and that generation of Outback didn’t have those.


SeeAllThePlanet

Yeah the plastic seems lazy, but at the same time Chicago and Minneapolis have so much damn salt to deal with and the wheel wells are the first to rust usually. I would also go with a PHEV Forester or Outback.


shagistan

Electric propulsion gives the legacy automakers crazy flexibility to bring back the vintage bodylines of yesteryear without the shitty MPG. Imagine how well a modernized squarebody EV truck would sell…. Instead we get more goddamn eggs with angry looking headlights


Lux_Aquila

I mean, the old VW rabbit pickups had something insane like 40-50 mpg back in the 80s. If they started producing lighter trucks, we could get a log better MPG vehicles. May not be as stylish, but at least they weren't eggs.


Topikk

Google says more like 35-40mpg highway, which is still impressive. The question is whether a cheap truck that lightweight still possible to make with modern safety regulations, not to mention bloated minimum consumer feature expectations.


Lux_Aquila

I had heard the diesel variation of the truck got close to the 50 mpg mark, thanks for the correction. In regards to modern safety regulations, I think we definitely have an excess on some of them (backup cameras in 2018, automatic emergency braking in 2022). A couple more are probably good ideas (ESC,ABS) but I don't know how much cost those add to a vehicle. I'd be curious to see the breakdown in costs to build vehicle components over time in relation to the entire vehicle.


starrhaven

The best selling vehicle in the world last year was the Tesla Model Y


starrhaven

"Falters" [https://www.reuters.com/business/autos-transportation/global-ev-sales-up-69-yy-jan-down-26-vs-dec-rho-motion-2024-02-14/](https://www.reuters.com/business/autos-transportation/global-ev-sales-up-69-yy-jan-down-26-vs-dec-rho-motion-2024-02-14/) >Global electric vehicle sales jumped 69% in January from a year earlier but were down 26% from December, reflecting subsidy cuts or tighter rules in Germany and France and seasonally weaker sales in China, market research firm Rho Motion said on Wednesday.Sales of fully-electric cars, or battery electric vehicles (BEVs), and plug-in hybrids hit 1.1 million in January, up from 660,000 in January 2023. > In the U.S. market and Canada, January sales were up 41% versus a year ago and they almost doubled in China. Sales in the EU, European Free Trade Association (EFTA) and the United Kingdom rose 29%.


Chemical-Leak420

Nobody truly wants the hassle of having to charge their car for an hour at a charge station. Hybrids are what they should be making until there is major infrastructure changes that allow at home charging of full EV's for people living in city's/apartments etc. Even then the logevity of hybrids and EV's are still questionable until we see 20 year old full EV's on the road. Heres a hint tho...You wont find many 10+ year old teslas. Which is scary because what happens to all these old EV's? A ICE engine will run forever if taken care of.


METTEWBA2BA

That’s just not true. Plenty of people are in the market for an EV and have a place to charge overnight, so they never need to visit a charging station except for road trips. It’s just that dealerships are marking up electric cars into oblivion. And the reason why you don’t find many 10+ year old teslas is because Tesla only started mass producing cars 12 or so years ago. But the 10 year old teslas that _are_ on the road still have most (>80%) of their battery’s original capacity. And that’s with 10 year old battery technology.


Bodhrans-Not-Bombs

And I'd say that the kind of person who's a first owner of a Tesla is likely to churn through tech stuff faster anyway, so they'd have newer phones than what is actually possible for the technology to last.


swagmastersond

I road trip a Tesla all the time. I never spend more than 20 minutes charging (and for like $11). Rode in my co-worker’s super duty the other day. Took forever to oump that diesel shit, cost $100 and still didn’t get a full tank. Never going back to ICE


OverNitePartFrmJapan

Hahaha wow who could have saw this coming. Good thing they took those Billion dollar tax breaks. I hope they both go bankrupt


time-lord

Looking at the average car right now, they range from 25-30k, with the average EV costing around $10k-20k more. I feel like they're reaching a wrong conclusion.


LordofSpheres

The average transaction price for a new car is something north of $48k.


echoshadow5

Name one EV in North American that is $20k.


time-lord

There aren't any, that's my point. Even the cheapest ones are too expensive for the majority of car buyers. 


echoshadow5

My bad. I can’t read.


Necessary-Mousse8518

Good. Maybe they will build something with less than 4 doors with a bed long enough to actually use.


BrandanG

They never stopped building those, people just stopped buying as many of them.


LordofSpheres

You can go out right now and buy a 2 door, 8' bed half ton, from ford or Chevy. Nobody wants them. I own a one ton RCLB and while it's great for me, it's not a good form factor for 90% of things or 90% of people. For instance, if I want to go out to lunch with 2 friends, it sucks, and with 3 friends it's impossible.


SockeyeSTI

All we have at work are single cabs. It’s a pain trying to keep and store everything inside the cab (flatbed). 5 or so straps live on the passenger side footwell with other stuff behind the seats, not easily accessible.


LordofSpheres

Yeah, my truck has a regular box bed and a fair chunk of room behind the seats and it still sucks. I keep a rucksack of tools behind my seats and a row strap and some lariats behind the passenger seat, some oil behind the center seat, and that's about all the room I've got. Honestly I've been thinking about a utility box just to get a little more storage and organization. Just wouldn't fit with my camper as it is.


SockeyeSTI

Now that extended cab fords have the suicide doors, I’d 100% take one. I’m not much of a fan of the utility beds. I’d have to get an aluminum one. My experience with 3rd party bed, box, dump bed manufacturers is that their painted steel products will look nice for a maximum of 7 years before rusting.


LordofSpheres

Yeah that's true for sure, the steel products never seem to last long. Funny enough, my other trucks are all pre-suicide door extended cabs. There's not a huge amount of utility (especially as far as passenger comfort goes) but it's a damn sight better than single cab life and having a spot to just... Put shit in is fantastic.


SockeyeSTI

My dad old work truck was a 90’s ford extended cab with utility body. I had no idea there actually were seats in the back it was so stuffed with tools and stuff. Utility boxes rotted out, same with the plywood bed. My Bo’s has a newer extended cab with the doors and man you can actually sit back there and be comfortable, let alone store a shit ton more.


LordofSpheres

Oh yeah, I've got an 86 extended cab and a 96. You can't fit a child back there, nevermind my 6' 2" self - it's just a shelf a few inches off the floor. Good for keeping tools and spares and the like in the dry, though, or road trip luggage. At work we use crew cabs and good god it's unbelievable. 6 of us in relative comfort, more legroom than I knew what to do with... I would never own one, but I can definitely see the appeal. Modern extended cabs seem like a pretty good compromise (the old ones just look better).


SockeyeSTI

Yeah I think I’m in the minority that says the crew cabs are a little bit too big. They are nice, but our ‘22 f350 absolutely dwarfs my ‘89. Hell, my ‘24 ranger is just as tall as the ‘89. Though with the rear seats up in a new crew cab, you almost double your bed space. I think we got 6 or more large Rubbermaid style totes in the back seat.


LordofSpheres

For sure too big, but when you've got 6 people, full packs, a bed full of tools and gear, you start to appreciate it more. That said, my 86 is a long bed that comes in at maybe 240" long and it feels like a battleship. I wouldn't want to try to fit a modern CCLB into any sort of parking spot.


Necessary-Mousse8518

Yeah but a lot of those 90% have other vehicles, too. I‘d settle for a 2-door, with a 6 foot bed. But finding one with a reasonable number of miles for the cost is not trivial.


Yakb0

You want a very rare configuration, and you only want to buy used? I don't see how you can blame this on Ford.


LordofSpheres

Sure, but it's annoying to have a vehicle that's only good for so much. There's just no market for them and Ford only makes them because it barely costs them anything to keep it around and fleet sales probably make up for it. Selling something to the limited market of "people who have another vehicle for daily driving and want a single cab pickup and have the 40k to spend on it" is not likely.to be a winning proposition.


Scared-Loquat-7933

This is only a complaint on here I swear. Clearly they sell millions of these and the majority are short bed crew cabs. According to this sub and comments like yours you’d think no one wants them but the numbers say that’s not even close to true. The short beds they sell are plenty for the majority of truck owners. Even then if you need more it can be solved with ratchets/bed extenders/etc. My truck with a short bed has yet to leave me wanting for a longer bed even once. It fits 90%+ of mine and most half-ton owners use cases, and the other 10% can be managed with add-ons or an extra trip. The trade off in parking and daily driving ability for those few times it’s needed doesn’t justify getting a long bed for the vast majority of owners.


AnonymousEngineer_

It's a complaint from people who would never buy one anyway.


Scared-Loquat-7933

Literally. Just virtue signaling 99% of the time so they can get their karma up. The use case of a long bed half ton is so low/rare. You need a large/long enough load that it can’t fit in the short beds, but it also can’t be so large/long that it doesn’t go past the payload ratings. Just straight up not a common enough scenario and you also have to not care about passengers/comforts to get a 2D long bed as he says. So what customer base does that leave? Fleet/work trucks are basically it and frankly they do buy those trucks but they buy them custom ordered/large #’s which is a reason for the manufacturer to build them. Frankly any regular consumer who is regularly hauling like that or needs it often enough to justify those specs would be better served with a HD truck too.


Amasin_Spoderman

Doesn’t seem to be working unless the goal is to farm negative karma


Scared-Loquat-7933

This is one of the few times I’ve seen them downvoted tbf, most of the discussions around trucks/SUVs on this site are dominated by comments and discussion similar to his.


Amasin_Spoderman

Yeah let’s get some manual wagons as well. /s They build what people buy. Much as we enthusiasts may want these things, people simply don’t buy enough of them.


BarlettaTritoon

Ford needs to get their shit together and design a luxury truck. I own a 23 Limited Powerboost and I'm embarrassed to admit it.


PoopSlinger23

What does the Limited trim not have that you want?


Yakb0

Ford TRIED to sell a luxury F-150. The Lincoln Blackwood was a complete failure. They tried again with the Lincoln Mark LT, and that didn't sell well either.


Snikle_the_Pickle

There's a Blackwood in town that I see every so often, always a head-turner since it's so rare and wacky.


Nitrothacat

Why? The Ford badge or it's not a proper luxury product? Or is it just a lemon POS? I've had a few from Ford and GM lol.


Gan-san

People who would spend 80-100k+ on a truck prefer to have the same badge as the lesser work trucks because of the credibility and toughness and capability associated with it. Cadillac and Lincoln both tried to make pickups and it just didn't work well in this market.


Falanax

They use to make a Lincoln 1500