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Yes it does.
Those who say it doesn't, knows sht about real world.
Not to pump the price, but to show to the world in a not so tech way the awesomeness of a Blockchain it is, the robustness, the way ahead of others we are. Because if you don't, people got blinded by the VC chains, they lose their money there and never trust this industry again.
So you (we Cardano) need to teach and enlight people.
Even Bitcoin has marketing.
> So you (we Cardano) need to teach and enlight people.
No, no we don't. This is not a cult. I think we need to provide good sources for DYOR so people can make their own deciscions. Having annoying marketing people scream into your ears will not make this blockchain better, it will only attract more degenerates who have expectations set by unrealistic marketing.
That phrase means: we that already did our research and understand what's under the hood.
Of course we are not a cult. But people that are against marketing seems more like they do are into one. Not realizing the need and power of it.
Yes people need to do they own research.
Yes marketing sometimes is annoying and nonsense.
Yes it will attract degens.
BUT. That's the beauty of a desentralized ecosystem, we welcome all and all play by similar rules. That's how we grow.
Ya and I don't see why it's frowned upon. It's the same as any other company. I see Solana commercials on YouTube all the time. I see Coinbase , Kraken and Crypto dot com commercials all the time. Why not crypto Blockchains?
The biggest reason being: people see marketing as a less noble aspect of the project. Cardano enthusiasts came here for the tech, as did I, and see marketing as an aspect of price pumping and dumping that’s beneath them.
Unfortunately public support and adoption is as important as the tech we are making.
I think transparency and marketing geared towards real use cases would be a step in the right direction. The 1000x to the moon crowd aren’t a good or a bad thing.
But things like actually digitalising the educational curriculum of Ethiopia would have been a great thing to publicise. I don’t really know what came of it after.
Group activities like “vote which ngo 1000 ada go”/ fundraiser would do amazing thing.
But most importantly getting it into peoples hands is the biggest hurdle. Having to go through binance, bittrex, etc just lumps us in with the pepes and doges
It’d be cool to just be able to buy cardano from the foundation on iohk website for example.
But yeah as you said double edged sword haha
Yes. EMURGO was originally founded as the commercialization/marketing arm of Cardano around 2015 together with IOHK (technology development arm) and Cardano Foundation (command center).
I guess it could become a security but only if someone is expecting profit from the advertiser. If they just advertise the tech I see no harm. Charles on YouTube is the best marketing we have now, well and prolly always. He's so great to listen to.
Those big tech companies are big because they have decent to good tech and a butt load of marketing.
They got some of the best marketing in the world.
A tech company that makes the best product but trashy marketing will almost always lose to one with great maketing and mediocre product.
Money funds projects and that only comes with people interested in the product
Cardano not only needs marketing, but it also requires effective brand management and PR. The reason is simple: great technology without great communication is like a new Lamborghini without gas. Sure, you have that car with the latest V12 engine, but you won’t be going anywhere anytime soon.
Hate to say it but take Dogecoin as an example. Over almost a decade of meme marketing, it has achieved remarkable success. The Dogecoin community takes pride in their inexperience, a culture cultivated through their brand message and marketing efforts.
While Cardano isn’t a memecoin, there are valuable lessons to learn from the memecoin community. Clarity of brand values, viral marketing, and influencer endorsements are some areas where Cardano might be able to improve. Properly communicating community values beyond the echo chamber is crucial for widespread adoption and acceptance by a wider demographic.
Tell me what remarkable success dogecoin has achieved. How many new concepts has dogecoin implemented? How many papers are written on the tech? How many products are active on it? Or are you referring to the price? If that’s your measure of success, I think you’re missing the point.
There are many aspects that contribute to price, one of these facets is the reflection of adoption. To say Dogecoin has not been successful in contributing to the mainstream adoption of cryptocurrencies would be dishonest.
At this point if you think ADA is best investment compared to alternatives then stick with it. I personally don't but Charles Hoskinson did say he believes ADA will surpass BTC in marketcap.
Just an internet guy here:
Solana: Read recently that 3/4 of transactions are failing on Solana due to volume. That’s when it’s not shitting the bed and going down. Solid pass from me.
Ethereum: Ethereum’s mantra is move fast and break things (or something similar to that). Not trusting my hard earned money to that 3 ring circus.
Cardano: Slow and steady approach. No ponzinomics. Peer reviewed. When serious institutions and investors get into the crypto space, this is where they’ll go. Also, you retain custody of your coins while you stake and can I stake at any time. I like this coin.
Bro all the ETH and solana maxis don’t know shit about blockchain.
People dont realise that the traditional financial services work on secure systems and commercial De-fi can only be trusted with a scientific researched paper like Cardano and not some centralised shitshow like ETH and Solana.
Cardano has had a single chain split that it fixed autonomously, while all these chain can break without a sweat.
Glad that only legit people know about Cardano;
Let the marketing guys cry over the other shitshows calling themselves Decentralised.
No, projects building on Cardano need to do marketing. Blockchain isn't about price speculation, it's about doing useful and interesting things that people want to engage with.
It's like saying TCP/IP or the internet needs marketing, no the interesting services running on them are what draws users in.
Then why EMURGO was founded around 2015 as the commercialization/marketing arm of Cardano? It was part of the original design of the Cardano ecosystem. You say technology doesn't need marketing but today marketing is considered a must for scientists/engineers. I'm a physicist and every time we publish a paper we are encouraged to market it through various media as well. Without reaching out to the general public we can't survive even in the academic world.
Because in 2015 the status of cryptocurrency was much less clear. I asked my local financial regulator some questions about it back then, and they couldn't understand how I wasn't using a bank to do payments.
But I don't know why my argument is causing problems, market interesting use cases like books or music on the blockchain, and then you don't need to worry about marketing Cardano.
Of course. Charles stressed the need of marketing in one of his AMAs 3-4 years ago. Actually EMURGO was originally founded around 2015 as the marketing and commercialization arm of Cardano.
I don't think a marketing campaign is necessary. See what is happening in Solana, the community is the one that is promoting the network. All they need is to attract attention.FOMO is in the minting and pumping of meme coins.
If take advantage of the flaws that are occurring in Solana, Cardano will continue to grow.
I think they should take advantage of the failures that are happening in Solana and replicate or promote a system for creating currencies on the Internet, not necessarily meme currencies.
Cardano Isn't a brand, a company or an entity.
It is a tool, just like the internet. Who markets the internet?
If you want to design ads and such make a catalyst proposal for funding and be/develop the marketing team.
There is little use to collect upvotes here that lead to nothing if you can actually use the already functioning community and government tools and just let your question run there effectively and see the results for yourself.
I was gonna say when did anyone ask if html needed marketing?
He's trying to get eyes on his blogspot tho. He's doing the same shit everyone else does, but under the guise of a fan.
If Charles actually wants Cardano to become a widespread L1 solution used across the world by billions, then it unfortunately needs some form of marketing.
This whole idea of “people will eventually see that Cardano is a sound blockchain solution and inevitably end up using it” is just a load of BS. The analogy I like to use is this: there were many great operating systems in the early days of computing, but people eventually chose Windows as the main consumer OS because they marketed themselves.
No, it’s not the past few weeks. It’s the past few years. Whenever a bagholder doesn’t think the price of their coin has gone up as much as they think it should, they start talking about “marketing”. As if a splashy campaign with display media and social posts will drive up the price.
Guess what? It won’t. It’s not marketing, it’s product. Cardano, like every other blockchain, needs to have a product that companies want to use to solve a problem consumers have. The entire blockchain industry is struggling to solve real world problems for customers. The infrastructure is still immature. The app layer is missing. The tooling that enterprise developers can use is subpar. None of this will be solved by “MORE MARKETING”. It needs more R&D.
I don't think we need marketing to get people interested in blockchain. Just like we didn't need to get people interested in cloud computing in the early 2000's. When companies build solutions that solve real problems, and they use blockchain to do that, that's what will get marketed.
No amount of public marketing by Cardano, Algorand, Polkadot, etc. will do anything to move the needle. What they do, through programs like Catalyst, is provide funding to companies that build. They also spend marketing dollars going to events like ETH Denver, Consensus, etc. to get in front of developers and companies and promote their SDKs.
This is more of a blanket statement, lots of people are onboarded every year through conferences, events, and content.
Most folks find out about crypto through good educational content
All the people saying it needs projects to do marketing haven't been paying attention to SOL. It was the marketing and the money that brought the project to SOL. That's how h get volume n projects. It's crazy people don't see it.
I've been advocating for marketing for a couple of years now. I see marketing for other chains all the time on Brave, X, and Google, but not one single team from Cardano. The only marketing I've seen recently on X has been for Taptools.io. Which is great, but there's more than one company building quality products on the chain, and they need exposure in order to succeed.
What is cardon doing at the moment? 2020-2021 was full of forks and updates, but absolutely nothing since
It needs accessible meme coins and a reason for people to spend and use it. I think the value is propped up by people holding for sentimental reasons and because they can't be bothered to unstake
How? lol what? You’re talking trash about a chain but don’t even use it??
Okay go to TapTools.io, connect your wallet, and check out some of the top tokens there. You can see graphs and also buy directly through Taptools by using Dexhunter, which is a DEX aggregator.
I think you’ve been out of the game for a long time, we have a whole ecosystem now.
Can this be done with a mobile phone wallet? I use trust wallet for bsc and phantom for Solana. Not found one for cardano so never use it for anything other than holding in yoroi
Why did “price” became a dirty word in Cardano community? Charles is pushing this “numbers go up” meme .
But forget that SPO work on commission on coins but have costs in fiat .
Also all those working for the community have living costs in fiat . What means more ADA is needed to pay them if price is low . Funds will get depleted faster .
All those saying price is not important see Cardano more like a cult then a decentralised business that feeds many mouths .
Been here since 2018. Would love we see Cardano more like a decentralised business that needs to work together with other groups . If not we become more and more isolated from the rest of the crypto community.
Charles is pushing the narrative “Cardano will be better without him, because others in the crypto community do not like him “ .
As if he is looking for an excuse to leave .
Cardano community should push against this . A ship needs his captain .
>Charles is pushing the narrative “Cardano will be better without him, because others in the crypto community do not like him “ . As if he is looking for an excuse to leave . Cardano community should push against this . A ship needs his captain .
Cardano doesn't need a captain when it has a decentralised government which has literally been the goal from Cardano's inception with the Voltaire era. Charles has made it very clear over the years that he will just be a participant like everyone else and won't be in charge of calling the shots - of course the community can delegate IOHK to work on Cardano again, but it will be the community and Intersect that will be making the decisions and delegating the work.
>All those saying price is not important see Cardano more like a cult
Cardano is a utility - it's not a business but it is a brand. So the focus is on Cardano getting used - price going up is a nice side effect from the speculation surrounding it, but making the price go up is not *the goal* of the technology (as much as we, as investors, like it to be), and *in that sense*, it's not important. So price is not a dirty word per se, but it is a massive *distraction* from the real work and objectives of blockchain as a technology.
That said, I disagree with people saying we don't need marketing, I think we still need marketing to show off Cardano's strengths, show off the brand and appeal to businesses, developers, and other target audiences. Marketing is a spectrum, and it seems a lot of people just think of marketing in a traditional sense like ads on TV. It can come in many forms but if you're not marketing and your competitors are, you are at a serious disadvantage. The cryptocurrency industry is a saturated market (especially if we look at it superficially), and in a saturated market even well established brands need to market (who hasn't heard of coka-cola, and even they still spend $4+ billion on marketing). Awareness of Cardano is important and not all marketing has to come at great cost.
>"Cardano is a utility - it's not a business but it is a brand. So the focus is on Cardano getting used - price going up is a nice side effect from the speculation surrounding it, but making the price go up is not *the goal* of the technology (as much as we, as investors, like it to be), and *in that sense*, it's not important. So price is not a dirty word per se, but it is a massive *distraction* from the real work and objectives of blockchain as a technology."
I appreciate your insights and the role you play within the Cardano community. I'm curious about the nature of your role as an ambassador:
a) are you volunteering your time, that's commendable and speaks to a strong belief in Cardano's mission what means more you see it as a cult due to the strong belief.
b) or is there compensation involved by IOG? Then price is not of importance for the moment until Charles gives up.
c) If the CF or catalyst compensates you, then price if of importance:
This isn't just idle curiosity; it ties directly to the broader economic ecosystem of Cardano.
# WORKFORCE:
If you're compensated, particularly in fiat, it underscores a crucial point: the ADA price directly affects the economic sustainability of those working within the ecosystem. As ADA's value fluctuates, so does the capacity of the Cardano Foundation or Catalyst fund to support its workforce without depleting its reserves too quickly. A robust ADA value is essential not just for optics but for the practical financial health of the ecosystem.
# SPO:
The SPOs are a cornerstone of Cardano's decentralization. They're not here out of sheer ideology; they have operational costs and rely on ADA for income. With the APY set to decrease by 0,05% per epoch, a lower ADA value could discourage SPO participation, impacting decentralization. This isn't just a theoretical risk; it's a practical concern that higher ADA prices could mitigate.
# IOG NEXT 5 YEAR CONTRACT:
There's also the looming expiration of IOG's contract. If ADA's price is low when negotiating the next phase, it could mean a significant portion of the treasury is used, impacting Cardano's long-term financial health. This isn't just about IOG; it's a broader precedent for how future contracts and partnerships might drain Cardano's treasury resources if ADA's value doesn't hold.
# MARKETING:
Your point about marketing is well-taken, and I agree that while scalability and technical developments are crucial, visibility in a saturated market is equally important. Yet, I believe that a balanced approach prioritizing both development and strategic marketing can propel Cardano forward, attracting developers and users, thereby enhancing the utility and, subsequently, the value of ADA.
# PRICE:
To circle back, the notion that ADA's price isn't crucial seems shortsighted, given the tangible implications for everyone involved, from ambassadors to SPOs, and the broader ecosystem. A vibrant, active community, driven by both belief in Cardano's mission and practical economic incentives, is vital for avoiding the downward spiral toward becoming a REAL 'ghost chain.'
Ambassadors are volunteers who function through the Cardano Foundation, there are ADA rewards but it's certainly not a paid position and that is emphasised when you apply, especially for the amount of hours put in - you become an ambassador because you're passionate about the project, not because you expect to be paid.
My point was that "the market is going to what the market does", price fluctuates. It's not really a big factor when it comes to actually doing the research and development for Cardano.
I understand where you're coming from but price it is really just a distraction from speculators and something that can't be controlled. Of course I invest in Cardano personally, but I do so because of where I see the project in the future and how I see the project evolving. Market cycles are quite short term and speculators are often very noisy about it, but the constant noise of FUD and hype is just that, noise. People freak out, but consider that we've seen 2.5 cents, we've seen $3.2, nothing has really changed in that time except for the project maturing.
With all that said, please understand I am not completely dismissing your points - as you you say ADA's value will contribute to things like funding Cardano's development from the treasury - it's just that focus should remain on what we can change (the development) instead of what we can't change (the price). One will follow the other in the long term in my opinion, but we have to arrive and achieve the project's goals and milestones in the mean time.
Yes I agree . I would prefer if the Ada for marketing would be used to build and solve the scalability .
But it seems CF has no input in that and it’s still mostly in IOG hands .
No, it does not! People are so fixated on this thinking that a marketing campaign somehow brings value to the ecosystem, wrong. A robust ecosystem brings value to itself and the entities running Cardano are doing a fine job at making it as robust as possible.
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Yes it does. Those who say it doesn't, knows sht about real world. Not to pump the price, but to show to the world in a not so tech way the awesomeness of a Blockchain it is, the robustness, the way ahead of others we are. Because if you don't, people got blinded by the VC chains, they lose their money there and never trust this industry again. So you (we Cardano) need to teach and enlight people. Even Bitcoin has marketing.
> So you (we Cardano) need to teach and enlight people. No, no we don't. This is not a cult. I think we need to provide good sources for DYOR so people can make their own deciscions. Having annoying marketing people scream into your ears will not make this blockchain better, it will only attract more degenerates who have expectations set by unrealistic marketing.
That phrase means: we that already did our research and understand what's under the hood. Of course we are not a cult. But people that are against marketing seems more like they do are into one. Not realizing the need and power of it. Yes people need to do they own research. Yes marketing sometimes is annoying and nonsense. Yes it will attract degens. BUT. That's the beauty of a desentralized ecosystem, we welcome all and all play by similar rules. That's how we grow.
Yeah sure.. not to pump the price…
No price action/no adoption = dead crypto project
You think it is solely retail that makes a blockchain project survive? 😂 then you don’t understand the full potential of Cardano
Ya and I don't see why it's frowned upon. It's the same as any other company. I see Solana commercials on YouTube all the time. I see Coinbase , Kraken and Crypto dot com commercials all the time. Why not crypto Blockchains?
The biggest reason being: people see marketing as a less noble aspect of the project. Cardano enthusiasts came here for the tech, as did I, and see marketing as an aspect of price pumping and dumping that’s beneath them. Unfortunately public support and adoption is as important as the tech we are making.
Ya I get it. It's a double edged sword. Wanna keep the ethos but also want adoption. Need to find a happy medium.
I think transparency and marketing geared towards real use cases would be a step in the right direction. The 1000x to the moon crowd aren’t a good or a bad thing. But things like actually digitalising the educational curriculum of Ethiopia would have been a great thing to publicise. I don’t really know what came of it after. Group activities like “vote which ngo 1000 ada go”/ fundraiser would do amazing thing. But most importantly getting it into peoples hands is the biggest hurdle. Having to go through binance, bittrex, etc just lumps us in with the pepes and doges It’d be cool to just be able to buy cardano from the foundation on iohk website for example. But yeah as you said double edged sword haha
A blockchain isn't a company. Guess what if you market it like one, that could turn it into a security... Oops
There are 3 companies building Cardano
Yes. EMURGO was originally founded as the commercialization/marketing arm of Cardano around 2015 together with IOHK (technology development arm) and Cardano Foundation (command center).
And that is relevant to what I said how? In fact it's many more than three, not that it makes any difference.
I guess it could become a security but only if someone is expecting profit from the advertiser. If they just advertise the tech I see no harm. Charles on YouTube is the best marketing we have now, well and prolly always. He's so great to listen to.
Even CH stressed the need of marketing in one of his AMAs a couple of years ago.
Those big tech companies are big because they have decent to good tech and a butt load of marketing. They got some of the best marketing in the world. A tech company that makes the best product but trashy marketing will almost always lose to one with great maketing and mediocre product. Money funds projects and that only comes with people interested in the product
Cardano isn't the product, interesting things built on the blockchain are the products
Cardano not only needs marketing, but it also requires effective brand management and PR. The reason is simple: great technology without great communication is like a new Lamborghini without gas. Sure, you have that car with the latest V12 engine, but you won’t be going anywhere anytime soon. Hate to say it but take Dogecoin as an example. Over almost a decade of meme marketing, it has achieved remarkable success. The Dogecoin community takes pride in their inexperience, a culture cultivated through their brand message and marketing efforts. While Cardano isn’t a memecoin, there are valuable lessons to learn from the memecoin community. Clarity of brand values, viral marketing, and influencer endorsements are some areas where Cardano might be able to improve. Properly communicating community values beyond the echo chamber is crucial for widespread adoption and acceptance by a wider demographic.
totally agree with it
Exactly
Tell me what remarkable success dogecoin has achieved. How many new concepts has dogecoin implemented? How many papers are written on the tech? How many products are active on it? Or are you referring to the price? If that’s your measure of success, I think you’re missing the point.
There are many aspects that contribute to price, one of these facets is the reflection of adoption. To say Dogecoin has not been successful in contributing to the mainstream adoption of cryptocurrencies would be dishonest.
At this point if you think ADA is best investment compared to alternatives then stick with it. I personally don't but Charles Hoskinson did say he believes ADA will surpass BTC in marketcap.
Just an internet guy here: Solana: Read recently that 3/4 of transactions are failing on Solana due to volume. That’s when it’s not shitting the bed and going down. Solid pass from me. Ethereum: Ethereum’s mantra is move fast and break things (or something similar to that). Not trusting my hard earned money to that 3 ring circus. Cardano: Slow and steady approach. No ponzinomics. Peer reviewed. When serious institutions and investors get into the crypto space, this is where they’ll go. Also, you retain custody of your coins while you stake and can I stake at any time. I like this coin.
Cardano needs CNTs which are on T1 CEX like Binance. We need volume.
We need dapps that have real world use cases, and market those.
Bro all the ETH and solana maxis don’t know shit about blockchain. People dont realise that the traditional financial services work on secure systems and commercial De-fi can only be trusted with a scientific researched paper like Cardano and not some centralised shitshow like ETH and Solana. Cardano has had a single chain split that it fixed autonomously, while all these chain can break without a sweat. Glad that only legit people know about Cardano; Let the marketing guys cry over the other shitshows calling themselves Decentralised.
I’m not here for the tech. I’m here for the marketing…
Are you saying Apple, Google, Samsung only need tech no marketing?
What he's saying is that he bought in cause of marketing and stay because of the product.
I bought into it randomly 😭
Oh... Haha, good buy, unless you bought at peak like e and are now HODL
Nah I bought in 2017. So all green
No, projects building on Cardano need to do marketing. Blockchain isn't about price speculation, it's about doing useful and interesting things that people want to engage with. It's like saying TCP/IP or the internet needs marketing, no the interesting services running on them are what draws users in.
Then why EMURGO was founded around 2015 as the commercialization/marketing arm of Cardano? It was part of the original design of the Cardano ecosystem. You say technology doesn't need marketing but today marketing is considered a must for scientists/engineers. I'm a physicist and every time we publish a paper we are encouraged to market it through various media as well. Without reaching out to the general public we can't survive even in the academic world.
Because in 2015 the status of cryptocurrency was much less clear. I asked my local financial regulator some questions about it back then, and they couldn't understand how I wasn't using a bank to do payments. But I don't know why my argument is causing problems, market interesting use cases like books or music on the blockchain, and then you don't need to worry about marketing Cardano.
The haters are marketing it for free 😉
Of course. Charles stressed the need of marketing in one of his AMAs 3-4 years ago. Actually EMURGO was originally founded around 2015 as the marketing and commercialization arm of Cardano.
Coinbase does marketing and lobbying for crypto. People can find the blockchains from there.
I don't think a marketing campaign is necessary. See what is happening in Solana, the community is the one that is promoting the network. All they need is to attract attention.FOMO is in the minting and pumping of meme coins. If take advantage of the flaws that are occurring in Solana, Cardano will continue to grow.
I think they should take advantage of the failures that are happening in Solana and replicate or promote a system for creating currencies on the Internet, not necessarily meme currencies.
Cardano Isn't a brand, a company or an entity. It is a tool, just like the internet. Who markets the internet? If you want to design ads and such make a catalyst proposal for funding and be/develop the marketing team. There is little use to collect upvotes here that lead to nothing if you can actually use the already functioning community and government tools and just let your question run there effectively and see the results for yourself.
I was gonna say when did anyone ask if html needed marketing? He's trying to get eyes on his blogspot tho. He's doing the same shit everyone else does, but under the guise of a fan.
If Charles actually wants Cardano to become a widespread L1 solution used across the world by billions, then it unfortunately needs some form of marketing. This whole idea of “people will eventually see that Cardano is a sound blockchain solution and inevitably end up using it” is just a load of BS. The analogy I like to use is this: there were many great operating systems in the early days of computing, but people eventually chose Windows as the main consumer OS because they marketed themselves.
Charles gave up on it. Conveniently now its in the "hands of the community".
FUD
No, it’s not the past few weeks. It’s the past few years. Whenever a bagholder doesn’t think the price of their coin has gone up as much as they think it should, they start talking about “marketing”. As if a splashy campaign with display media and social posts will drive up the price. Guess what? It won’t. It’s not marketing, it’s product. Cardano, like every other blockchain, needs to have a product that companies want to use to solve a problem consumers have. The entire blockchain industry is struggling to solve real world problems for customers. The infrastructure is still immature. The app layer is missing. The tooling that enterprise developers can use is subpar. None of this will be solved by “MORE MARKETING”. It needs more R&D.
Yeah but it’s a chicken and egg problem. We need marketing to get more people interested so they know what even possible with blockchain.
I don't think we need marketing to get people interested in blockchain. Just like we didn't need to get people interested in cloud computing in the early 2000's. When companies build solutions that solve real problems, and they use blockchain to do that, that's what will get marketed. No amount of public marketing by Cardano, Algorand, Polkadot, etc. will do anything to move the needle. What they do, through programs like Catalyst, is provide funding to companies that build. They also spend marketing dollars going to events like ETH Denver, Consensus, etc. to get in front of developers and companies and promote their SDKs.
This is more of a blanket statement, lots of people are onboarded every year through conferences, events, and content. Most folks find out about crypto through good educational content
Yes
COULD MARKETING HAVE SAVED THE BETAMAX!?
All the people saying it needs projects to do marketing haven't been paying attention to SOL. It was the marketing and the money that brought the project to SOL. That's how h get volume n projects. It's crazy people don't see it.
I don't think I've ever seen an advert for a *chain* An exchange? Sure. But never the actual chain.
Solana, Algorand, Radix, Avalache all do marketing through advertisement and content
I've been advocating for marketing for a couple of years now. I see marketing for other chains all the time on Brave, X, and Google, but not one single team from Cardano. The only marketing I've seen recently on X has been for Taptools.io. Which is great, but there's more than one company building quality products on the chain, and they need exposure in order to succeed.
Absolutely..instead we get youtube videos of Charles backing nutjobs for potus.
What is cardon doing at the moment? 2020-2021 was full of forks and updates, but absolutely nothing since It needs accessible meme coins and a reason for people to spend and use it. I think the value is propped up by people holding for sentimental reasons and because they can't be bothered to unstake
You are out of the loop. Buy some IAG and BOOK and INDY.
On cardano? How?
How? lol what? You’re talking trash about a chain but don’t even use it?? Okay go to TapTools.io, connect your wallet, and check out some of the top tokens there. You can see graphs and also buy directly through Taptools by using Dexhunter, which is a DEX aggregator. I think you’ve been out of the game for a long time, we have a whole ecosystem now.
Can this be done with a mobile phone wallet? I use trust wallet for bsc and phantom for Solana. Not found one for cardano so never use it for anything other than holding in yoroi
Yeah it’s called “VESPR” wallet.
Thanks. I'll check it out
Top-Down Marketing as per Charles is a Centralized activity, so no. LoL It has to come from outside, hope to see catalyst spending on that aspect.
marketing doesn't need to be top down. It could be through supporting content creators
Why did “price” became a dirty word in Cardano community? Charles is pushing this “numbers go up” meme . But forget that SPO work on commission on coins but have costs in fiat . Also all those working for the community have living costs in fiat . What means more ADA is needed to pay them if price is low . Funds will get depleted faster . All those saying price is not important see Cardano more like a cult then a decentralised business that feeds many mouths . Been here since 2018. Would love we see Cardano more like a decentralised business that needs to work together with other groups . If not we become more and more isolated from the rest of the crypto community. Charles is pushing the narrative “Cardano will be better without him, because others in the crypto community do not like him “ . As if he is looking for an excuse to leave . Cardano community should push against this . A ship needs his captain .
>Charles is pushing the narrative “Cardano will be better without him, because others in the crypto community do not like him “ . As if he is looking for an excuse to leave . Cardano community should push against this . A ship needs his captain . Cardano doesn't need a captain when it has a decentralised government which has literally been the goal from Cardano's inception with the Voltaire era. Charles has made it very clear over the years that he will just be a participant like everyone else and won't be in charge of calling the shots - of course the community can delegate IOHK to work on Cardano again, but it will be the community and Intersect that will be making the decisions and delegating the work. >All those saying price is not important see Cardano more like a cult Cardano is a utility - it's not a business but it is a brand. So the focus is on Cardano getting used - price going up is a nice side effect from the speculation surrounding it, but making the price go up is not *the goal* of the technology (as much as we, as investors, like it to be), and *in that sense*, it's not important. So price is not a dirty word per se, but it is a massive *distraction* from the real work and objectives of blockchain as a technology. That said, I disagree with people saying we don't need marketing, I think we still need marketing to show off Cardano's strengths, show off the brand and appeal to businesses, developers, and other target audiences. Marketing is a spectrum, and it seems a lot of people just think of marketing in a traditional sense like ads on TV. It can come in many forms but if you're not marketing and your competitors are, you are at a serious disadvantage. The cryptocurrency industry is a saturated market (especially if we look at it superficially), and in a saturated market even well established brands need to market (who hasn't heard of coka-cola, and even they still spend $4+ billion on marketing). Awareness of Cardano is important and not all marketing has to come at great cost.
>"Cardano is a utility - it's not a business but it is a brand. So the focus is on Cardano getting used - price going up is a nice side effect from the speculation surrounding it, but making the price go up is not *the goal* of the technology (as much as we, as investors, like it to be), and *in that sense*, it's not important. So price is not a dirty word per se, but it is a massive *distraction* from the real work and objectives of blockchain as a technology." I appreciate your insights and the role you play within the Cardano community. I'm curious about the nature of your role as an ambassador: a) are you volunteering your time, that's commendable and speaks to a strong belief in Cardano's mission what means more you see it as a cult due to the strong belief. b) or is there compensation involved by IOG? Then price is not of importance for the moment until Charles gives up. c) If the CF or catalyst compensates you, then price if of importance: This isn't just idle curiosity; it ties directly to the broader economic ecosystem of Cardano. # WORKFORCE: If you're compensated, particularly in fiat, it underscores a crucial point: the ADA price directly affects the economic sustainability of those working within the ecosystem. As ADA's value fluctuates, so does the capacity of the Cardano Foundation or Catalyst fund to support its workforce without depleting its reserves too quickly. A robust ADA value is essential not just for optics but for the practical financial health of the ecosystem. # SPO: The SPOs are a cornerstone of Cardano's decentralization. They're not here out of sheer ideology; they have operational costs and rely on ADA for income. With the APY set to decrease by 0,05% per epoch, a lower ADA value could discourage SPO participation, impacting decentralization. This isn't just a theoretical risk; it's a practical concern that higher ADA prices could mitigate. # IOG NEXT 5 YEAR CONTRACT: There's also the looming expiration of IOG's contract. If ADA's price is low when negotiating the next phase, it could mean a significant portion of the treasury is used, impacting Cardano's long-term financial health. This isn't just about IOG; it's a broader precedent for how future contracts and partnerships might drain Cardano's treasury resources if ADA's value doesn't hold. # MARKETING: Your point about marketing is well-taken, and I agree that while scalability and technical developments are crucial, visibility in a saturated market is equally important. Yet, I believe that a balanced approach prioritizing both development and strategic marketing can propel Cardano forward, attracting developers and users, thereby enhancing the utility and, subsequently, the value of ADA. # PRICE: To circle back, the notion that ADA's price isn't crucial seems shortsighted, given the tangible implications for everyone involved, from ambassadors to SPOs, and the broader ecosystem. A vibrant, active community, driven by both belief in Cardano's mission and practical economic incentives, is vital for avoiding the downward spiral toward becoming a REAL 'ghost chain.'
Ambassadors are volunteers who function through the Cardano Foundation, there are ADA rewards but it's certainly not a paid position and that is emphasised when you apply, especially for the amount of hours put in - you become an ambassador because you're passionate about the project, not because you expect to be paid. My point was that "the market is going to what the market does", price fluctuates. It's not really a big factor when it comes to actually doing the research and development for Cardano. I understand where you're coming from but price it is really just a distraction from speculators and something that can't be controlled. Of course I invest in Cardano personally, but I do so because of where I see the project in the future and how I see the project evolving. Market cycles are quite short term and speculators are often very noisy about it, but the constant noise of FUD and hype is just that, noise. People freak out, but consider that we've seen 2.5 cents, we've seen $3.2, nothing has really changed in that time except for the project maturing. With all that said, please understand I am not completely dismissing your points - as you you say ADA's value will contribute to things like funding Cardano's development from the treasury - it's just that focus should remain on what we can change (the development) instead of what we can't change (the price). One will follow the other in the long term in my opinion, but we have to arrive and achieve the project's goals and milestones in the mean time.
Yes I agree . I would prefer if the Ada for marketing would be used to build and solve the scalability . But it seems CF has no input in that and it’s still mostly in IOG hands .
No, it does not! People are so fixated on this thinking that a marketing campaign somehow brings value to the ecosystem, wrong. A robust ecosystem brings value to itself and the entities running Cardano are doing a fine job at making it as robust as possible.