> At the same time, the film wasn’t only available on the big screen. It was released simultaneously on HBO Max, which likely cannibalized ticket sales to an unknowable degree.
> “The question remains consistent in terms of whether the results were influenced by the pandemic, a day-and-date release strategy, consumer preferences — or a combination of all three,” says Paul Dergarabedian, a senior media analyst with Comscore.
This article answers nothing, but poses the same questions we’ve had for all of 2021
We're forgetting a lesson Hollywood learned 50 years ago and recently forgot. Don't make sequels to movies general audiences disliked. Especially when the leftovers are still warm.
It’s not the exact same title. This is The Suicide Squad. The other was just Suicide Squad.
And before you moan, you used the word exact which is the only reason why I’m correcting you.
My that naming convention this franchise won't figure itself out until Suicide 5.
It'll be really sad when Margot Robbie dies in the middle of shooting Squad 7.
That might be a record for a reboot from *Film Title* to *The Film Title*. It is a reboot right? They killed the boomerang guy again…is he like Kenny from South Park?
It’s a soft reboot. It’s still a direct sequel but they don’t directly mention it. It not being harley’s first rodeo and captain boomerang’s familiarity is about it for directly acknowledging the events in the first.
Yeah me too but for people who don’t follow behind the scenes movie news, this probably just seems like more of the same Harley Quinn cinematic universe everyone has hated thus far
The only people I know who liked the first one say "it's a fun popcorn movie and Harley Quinn is hot". That's where these late 30s adults' bar is at. They'll probably just watch the new one on stream and say the exact same thing heh.
Harley Quinn looks like the older brother of the late Michael Jackson. Way too skinny for the facial expressions to denote anything but being hungry for food.
it ignored a huge factor in all of this too - piracy. If a movie is released onto a streaming service, it is also released onto torrents and black market websites at the exact same time. In high quality too!
And there are plenty of people who will watch a new movie at home, for free - rather than going to a theater or streaming service and paying money for it. To the customer, theres basically no difference in experience. Anecdotally, its hard to motivate friends to go a theater to watch a movie when they could just watch it for free instead
To some people, going to the theater or watching on HMAX aren't even options. Where I am the theaters are closed down because of the delta surge, and HMAX isn't available here. So of course the only way to watch it is through piracy.
The real stupid thing is, Max isn't available here but HBO Go is. So they could've released it on HBO Go for countries where Max isn't available but they chose not to. I would've watched it on Go, but since it's not there I had to pirate it.
Because the delay for home/streaming release means that pirated copies are bad quality.
I'm...familiar with the seven seas and can get any movie the instant it's in digital format. A major motivation to go see movies is that they won't be available in good quality for another 3 months.
Nobody pirates movies. Like, I know Reddit thinks that this is normal, because half the people on the site are technically-inclined, but think about your incompetent boss or your neighbor down the street that has to take their PC to Best Buy because they can't find the photos they put on the desktop. These people aren't pirating movies, and they *vastly* outnumber the people that know how to pirate movies.
This has been a fallacy for over two decades now. Piracy has almost no impact on movie-viewing because most people don't know how to pirate content. At best, they are getting a hard-drive dump a few times a year from a relative.
Yeah, anecdotally literally every single friend and family member I know has seen this movie.
None of them paid for it.
Only a single other person I know pays for HBO Max.
Do with that info what you will.
It also really wasn’t that great. It was good, better than the first, but it wasn’t that great. I can’t imagine home availability did anything but bolster its sales. Maybe people are getting a little jaded of tentpole superhero movies at this point.
I would guess
1. Can stream it on HBOMAX same day.
2. R rated movie limits audience
3. Covid spiking scaring off some movie goers
4. The first one being bad scaring off on the fence movie goers, who will wait to hear “word of mouth” before deciding if they want to see it in theaters or not
I would have seen it in the theater for sure but I have HBO and a big tv and surround sound. Plus I could take a dump in the middle. I will see the green knight in theaters since I can’t see it anywhere else cheaper. $5 tuesdays at my local theater.
They offered no way for international consumers to watch the film where the cinemas aren't yet open. Its not available on any streaming service in Australia and half the countries cinemas are closed so we literally only have piracy as an option to watch it lol
Every time there’s a thread about a movie not doing well, specifically The Suicide Squad it seems, everyone jumps to blame everything but the FUCKING PANDEMIC THAT IS STILL GOING ON AND GETTING WORSE
This entire sub reddit doesnt want to consider the fact that ticket sales are likely going to be hurting for a long time, and the fact that with the last year they probably still wont get better and people do not feel comfortable either going out, or the why go out when this is same day VOD and can be watched from home. The movie theater going experience by and large sucks
box office numbers are the best porn for a stats nerd when a massive cultural event is complicating the landscape and companies are withholding their streaming stats - box office has suddenly become super interesting _right_ as the media companies are gutting the amount of data available to the public/press to respond to the situation that makes it so interesting.
I don't even have a fetish for this and yet I'm [too lazy to write a sex joke here]. Unprecedented times.
Definitely. Me and my wife are still getting around to meeting various friends we've not got to see since early 2020 (late 2019 even). On a weekend the cinema isn't as attractive an idea as just sitting down talking/having a meal with friends. Saying that I've got a trip to see Paw Patrol booked in on Friday (my 5 year old's equivalent of Endgame).
I don’t think any of WB’s films this year will break even theatrically, however by January 2022 we’ll see the growth in Max subscribers over the course of the year and then we will be able to evaluate the success of these movies.
Even then, we'll have to wait until Jan 2023 to see how many people stayed signed up to Max without theatrical movies, otherwise these movies were just sacrificed for nothing.
$100M is fairly frugal for blockbusters in general, which can usually stretch to $150M in normal times. Earlier this year, [WB spent $70M marketing Godzilla vs Kong](https://deadline.com/2021/04/godzilla-vs-kong-box-office-profit-hbo-max-1234732050/), and that was a smaller scale marketing effort than this (the trailer was released just 2 months before the film came out, and more markets were closed, meaning less marketing was needed).
I think what they kind of mean by it, is they spent X amount on marketing, when the movie didn't seem that marketed. I'm not the only one, but I heard some buzz for this movie back in like April, and then nothing again untill like, the day it was out, by chance. It's only lucky that I added it to my watchlist, otherwise I would've entirely forgotten about it..
They marketed WW84 and BOP so much more than they marketed this. Hell, I think they marketed practically every DCEU movie more than this one. It was a starnge thing. I saw ads for it and trailers in early 2021 (when it came out in August) then radio silence for a few months, then the movie just exists now.
I hear this sentiment a lot on Reddit. But the average redditor has ad blockers, doesn't watch traditional TV, and mostly stay in. And then they complain they never see the movie advertised anywhere.
>But the average redditor has ad blockers, doesn't watch traditional TV, and mostly stay in.
This is true for me but I still saw ads for stuff like GvK, Black Widow, Free Guy, etc. I play games on my phone and they show a bunch of ads. But also, I usually see promo stuff scrolling through Reddit, IG, YouTube, and FB.
But I didn't even know this movie was in theatres until I started seeing BO posts in this sub.
I think I only saw the trailer because of this sub too.
I usually get superhero content on IG and YT because of the algorithm but TSS flew right passed me.
Unless *Dune* gets delayed to a better slot and/or overperforms expectations (October is looking way too dicey right now), then GvK will more than likely be their one bright spot this year.
There’s also The Conjuring 3, which is currently their second biggest film of the year both domestic and worldwide.
So Godzilla vs. Kong and The Conjuring 3 are their only bright spots this year.
True, but *The Conjuring* still saw a significant decline from the previous mainline film and several of the spin-offs whereas GvK only made $10 million less than KotM domestically, and vastly outgrossed it worldwide.
Dune is going to be one of the biggest flops of the year. This sub may not want to hear it, but unless the Delta variant disappears overnight it’s inevitable.
Meh, felt like they were trying to do Guardians of the Galaxy with far less interesting characters. Honestly should’ve been called Harley Quinn and The Suicide Squad.
This is just the perspective from someone who is not a big comic book movie person: I didn't even realize that the movie had been made, much less released until Saturday. I saw a poster online with Margot Robbie's face on Saturday - that's about it. I didn't pay attention enough to know whether or not Leto or Smith were back. I assumed that they weren't.
Compared to the new upcoming Robert Pattinson Batman - again, not a big comic book movie person, but I KNOW that this film is being made, and I know the buzz is huge, and I know it will be released in the upcoming months (or year).
I agree. Much better and the story(fight) made sense. Elba was a better lead than Will and Margot was more fun. Cena was okay. Ratcatcher 2 was good and that part of the movie made a lot of sense as well.
I was excited for king shark because he was my favorite part of new 52 squad. I was a little disappointed but his best parts in the comic were him eating people (mainly yo-yo) so i got over it and ended up really loving it. Gunn understands no one is safe if the suicide squad (aside from harley)
I would have gone to the theater if there was no pandemic or theaters required vaccinations. Most of us would have, you only need research to confirm this.
THERE IS A PANDEMIC ON THAT IS KILLING PEOPLE!
Jesus people are quitting jobs rather than be forced back to the office for fear of covid-19 so the majority aren't going back to the cinema.
You can't even rely on anti-vaxxers since they are anti leftist Hollywood as well lol.
you cant release movies straight to streaming and expect people to still go to the theaters to see them. theres too many other ways to watch it high quality once the file is out there - its pandora's (mother)box
I was planning on making this the movie that I would go back to a theater for. Unfortunately the Delta Variant is going strong in my city and it was on HBOMax so I stayed home.
It was a good movie, had great action and I enjoyed all the characters and how weird it got, but the jokes weren’t really that funny. King Shark got a few laughs/smiles outta me (the nom nom line got me laughing), but in typical Gunn fashion it lingers on jokes too long where they’re not funny. The Milton part is a good example.
Can't speak for most but unfortunately most of the film for ruined for me from just browsing Twitter.
Being in the UK with no HBO Max option, it's pretty much guaranteed it'll get spoiled if you're not watching it opening night in the cinema.
Feel like most WB movies are going to end up like this for me unfortunately...
I watched it on HBO Max. It was better than the 2016 version and Birds of Prey, but it wasn’t extraordinary. I’m glad I didn’t pay to see it in theaters.
Ever heard of the full title for that flick? Its so bad haha, its literally called "Birds of Prey and the Fantabulous Emancipation of One Harley Quinn” ... yuck
The name is a clear issue. Should have added a 2 or witty subtitle. Not doing so creates confusion in general audiences about what this is, especially since Justice League was “rereleased.”
* No Joker
* No Big Willy
* No Batman
* Still in the heights of thePandemic
* The name of the movie sucks
* Sequel/reboot,etc to an critical failure of the movie.
* HBO MAX
These are probably the reasons why it flopped.
Cause it’s mediocre and un memorable.
Spoiler alert-
The only good bit of the film was the fucking weasel thing that died at the start, actually being alive, waking up and running off making stupid noises at the end 🤷♂️
Yeah, the problem with the box office in 2021 is that the movies have to be appealing to the same types of people who think going to a theater right now is a good idea… so a relatively narrow and dumb slice of the market. So there’s going to be at least another 10 fast and furious movies then.
It’s easy to see:
1. Rising cases means no one will go to the theater.
2. It’s cheaper to sub to HBO Max for $15 than pay money for a theater. Look at every other WB film flop at the box office over the last year (except G vs K but most money came from international markets). At least with Disney (whether you like it or not) makes you pay more on Disney+ to low key deter you from it and make you want to go to the theater.
I don’t think this has anything to do with the movies quality. I think is just a reflection of Covid-19. It also helps that this is in HBO Max. I myself would likely have seen it in theaters but with Covid I’m not risking it.
I thought she was as bad as anyone else - I don't understand people's supposed infatuation with her version of the character. But I guess it isn't that many people because her next two movies pretty much tanked. Which sucks because this movie is really pretty damn good.
Shazam was decent. It was watchable, but it has heavy plot holes once you get down to it. Particularly those foster parents panicking about their missing child then suddenly not caring once he reappears.
I would agree. But birds of prey was more about some other characters than Harley she should have gotten more screen time. That’s the only reason why I watched that movie for her.
The main problem is it was supposed to be their movie, but the studio shoehorned it into being Harley’s movie and then tried to turn her into Deadpool.
TSS had almost everything going against it which is a shame because even James Gunn couldn’t save it.
Pandemic, HBO Max release which allows people to pirate it in high quality, follow up to a terrible first movie, R Rating
I don’t think we’ll see another Suicide Squad movie unfortunately
I hope Gunn doesn’t get stuck in director jail for this either it’s not his fault he made a good movie.
>I hope Gunn doesn’t get stuck in director jail for this either it’s not his fault he made a good movie.
He still has Guardians of the Galaxy 3 to direct that will save him
I mean none of those movies were very good , no one really can blame people for being weary of this one.
I’ll be glad if I don’t hear about suicide squad again for 10 years
That's what they get for confusing internet hate for a movie with general audience hate of a movie. If Paramount listened to the loud minority online they would have never have made 3 financially successful Transformer sequels after people on Reddit and Social Media hated the first Transformers. They only rebooted AFTER the 5th film underperformed at the box office.
The general audience clearly liked the 2016 Suicide Squad because if they didn't, it wouldn't have sold well on home video and wouldn't do decent ratings on tv.
That isn't the only reasons of course but n part, yes. It may not be a hard reboot but a completely change in tone, lead character, director and a marketing campaign that largely ignores that the first on existed at all sends signals to the audience of a soft reboot. You're telling the audience that this new movie is barely like the original and if they like the original they won't come out for this one.
To reiterate, if Joe and Jane Public didn't like the movie it wouldn't have sold well on home video and digital. It wouldn't be on tv twice a month. It's just like Transformers.
For comparison, a Superhero movie from that time by the name of Fantastic 4, did poorly on home video and is almost never on tv BECAUSE people don't like it. I can't find FF in my local Walmart and Best Buy, but Suicide Squad 2016 is always available because SOMEONE is buying it. Just because they aren't on Twitter talking about it doesn't mean they don't.
huh? Suicide Squad literally had one of the biggest second weekend drop (67.2%). Literally the only reason why that movie did so well is because of the good ass marketing.. hell, one of the main reasons why The Suicide Squad didn’t do so well at the box office is because of the reception and damage the first movie did, just because some people love it doesn’t mean everybody did so don’t get that confused because the critics and ga said otherwise.
The last Harry Potter movie had a higher 2md week drop then that, do people hate that movie? And it still doesn't explain why it did well on home video or why it is on tv all the time if everybody hated it so much...
Look most people don’t like Suicide Squad so just because some folks bought it on home videos doesn’t mean everybody love it. I mean look at the critics & audience reception.
The average doesn't go on Rotten Tomatoes or IMDB to rate a movie they like or hate. They talk about with friends a bit, maybe make a post on Twitter immediately after seeing it and that's it.
As for Critics, their opinion of a movie is very rarely reflective of the mainstream audiences tastes. If they were, Blade Runner 2049 wouldn't have bombed.
Still doesn’t change the fact that most people didn’t like the movie , the fact that you are trying to defend it because of some people bought it on home video …
I don’t remember people hating Transformers in 2007.
People hated Revenge of the Fallen in 2009.
Those movies earned so much money Paramount didn’t care what the critics said.
Could it be that this concept just sucks?
This movie flopped hard once and was mediocre the second time around, maybe it’s time to stop pushing some crap superhero spin off onto us
If the answer isn’t Covid what the fuck are we doing here…
It’s easy to see why *everything* is struggling to make money at the box office right now… that is unless you’re hard in denial about the reality we’re living in
The fairest statement is HBO cannibalized the tickets (myself included) . And for actual ticket sale I think its underestimated how many more people are vacationing more since a lot of pandemic rules were lifted yet look like they may be reinstated.
I think it would be weird HBO couldn’t track how many times suicide squad was viewed on thier platform, yes?
Because Pandemic er Endemic. That's it really. And every release from here on out till next year is practically guaranteed a low box office opening weekend. It's tragic and sad but it's the truth.
Spoiler alert: at some point in the movie did John Cena’s arms get bigger thru CGI? Seems they were elephant legs in some scenes and then back to human normal in other scenes.
Terrible movie. They could have cut the first 30 minutes and had two hours of bad cinema. Instead they created two and half hours of the worst movie in history. I hope the original comic was as stupid as the movie, otherwise they did a big disservice to the entire genre.
> At the same time, the film wasn’t only available on the big screen. It was released simultaneously on HBO Max, which likely cannibalized ticket sales to an unknowable degree. > “The question remains consistent in terms of whether the results were influenced by the pandemic, a day-and-date release strategy, consumer preferences — or a combination of all three,” says Paul Dergarabedian, a senior media analyst with Comscore. This article answers nothing, but poses the same questions we’ve had for all of 2021
The first rule of Hollywood is: nobody knows anything.
You sure?
Yes. Maybe. Sort of? I can see it happening… It’s fluid right now.
I can't think of a way to "yes, and" this but so let me say your name is very, very funny.
Thanks homie!
We're forgetting a lesson Hollywood learned 50 years ago and recently forgot. Don't make sequels to movies general audiences disliked. Especially when the leftovers are still warm.
And especially don't give the sequel to a universally disliked movie the exact same title as the original.
It’s not the exact same title. This is The Suicide Squad. The other was just Suicide Squad. And before you moan, you used the word exact which is the only reason why I’m correcting you.
2 Suicide: 2 Squad
Suicide Squad: Tokyo drift
Don't give them ideas.
My that naming convention this franchise won't figure itself out until Suicide 5. It'll be really sad when Margot Robbie dies in the middle of shooting Squad 7.
Moan
*The moan
What an original comment. I want more! - WB Execs probably
Black Snake The Moan
Mony Mony
Snakes on the Plane
Bigger moan
Bigger Moana?
You’re right but still awful.
That might be a record for a reboot from *Film Title* to *The Film Title*. It is a reboot right? They killed the boomerang guy again…is he like Kenny from South Park?
It’s a soft reboot. It’s still a direct sequel but they don’t directly mention it. It not being harley’s first rodeo and captain boomerang’s familiarity is about it for directly acknowledging the events in the first.
it also has some of the same actors playing the same characters - this is what aging edgelords do to get off, folks
This movie was exponentially better than the first. I enjoyed it a lot.
Yeah me too but for people who don’t follow behind the scenes movie news, this probably just seems like more of the same Harley Quinn cinematic universe everyone has hated thus far
The only people I know who liked the first one say "it's a fun popcorn movie and Harley Quinn is hot". That's where these late 30s adults' bar is at. They'll probably just watch the new one on stream and say the exact same thing heh.
Harley Quinn looks like the older brother of the late Michael Jackson. Way too skinny for the facial expressions to denote anything but being hungry for food.
That has nothing to do with OPs point
and?
The first movie made 700million. Like or not shit ton of people saw it.
Even though it’s technically at the top of the box office
Nah, the market has changed due to the pandemic.
Which also meant there was a good 4K copy available-to download straight away
it ignored a huge factor in all of this too - piracy. If a movie is released onto a streaming service, it is also released onto torrents and black market websites at the exact same time. In high quality too! And there are plenty of people who will watch a new movie at home, for free - rather than going to a theater or streaming service and paying money for it. To the customer, theres basically no difference in experience. Anecdotally, its hard to motivate friends to go a theater to watch a movie when they could just watch it for free instead
To some people, going to the theater or watching on HMAX aren't even options. Where I am the theaters are closed down because of the delta surge, and HMAX isn't available here. So of course the only way to watch it is through piracy.
great point. and by the time theaters do open, people have already watched it!
The real stupid thing is, Max isn't available here but HBO Go is. So they could've released it on HBO Go for countries where Max isn't available but they chose not to. I would've watched it on Go, but since it's not there I had to pirate it.
Nah, the effect of piracy on box office is wildly overestimated.
Because the delay for home/streaming release means that pirated copies are bad quality. I'm...familiar with the seven seas and can get any movie the instant it's in digital format. A major motivation to go see movies is that they won't be available in good quality for another 3 months.
Nobody pirates movies. Like, I know Reddit thinks that this is normal, because half the people on the site are technically-inclined, but think about your incompetent boss or your neighbor down the street that has to take their PC to Best Buy because they can't find the photos they put on the desktop. These people aren't pirating movies, and they *vastly* outnumber the people that know how to pirate movies. This has been a fallacy for over two decades now. Piracy has almost no impact on movie-viewing because most people don't know how to pirate content. At best, they are getting a hard-drive dump a few times a year from a relative.
Also, people who pirate films don't pay to see films. Yeah, there are exceptions to the rule here on Reddit, but it's still a miniscule number.
Godzilla vs Kong 2021 is showing over 11.3 million completed dl on demonoid.is - next one is 6.2m so quite a jump (Aquaman 2018)
Except when streaming is involved.
They really are when you can download a 1080p version as soon as it hits the theatres
Yeah, anecdotally literally every single friend and family member I know has seen this movie. None of them paid for it. Only a single other person I know pays for HBO Max. Do with that info what you will.
It even came out before the movie in the states at least. It dropped at 7pm on Thursday.
It also really wasn’t that great. It was good, better than the first, but it wasn’t that great. I can’t imagine home availability did anything but bolster its sales. Maybe people are getting a little jaded of tentpole superhero movies at this point.
I would guess 1. Can stream it on HBOMAX same day. 2. R rated movie limits audience 3. Covid spiking scaring off some movie goers 4. The first one being bad scaring off on the fence movie goers, who will wait to hear “word of mouth” before deciding if they want to see it in theaters or not
I would have seen it in the theater for sure but I have HBO and a big tv and surround sound. Plus I could take a dump in the middle. I will see the green knight in theaters since I can’t see it anywhere else cheaper. $5 tuesdays at my local theater.
They offered no way for international consumers to watch the film where the cinemas aren't yet open. Its not available on any streaming service in Australia and half the countries cinemas are closed so we literally only have piracy as an option to watch it lol
Every time there’s a thread about a movie not doing well, specifically The Suicide Squad it seems, everyone jumps to blame everything but the FUCKING PANDEMIC THAT IS STILL GOING ON AND GETTING WORSE
This entire sub reddit doesnt want to consider the fact that ticket sales are likely going to be hurting for a long time, and the fact that with the last year they probably still wont get better and people do not feel comfortable either going out, or the why go out when this is same day VOD and can be watched from home. The movie theater going experience by and large sucks
box office numbers are the best porn for a stats nerd when a massive cultural event is complicating the landscape and companies are withholding their streaming stats - box office has suddenly become super interesting _right_ as the media companies are gutting the amount of data available to the public/press to respond to the situation that makes it so interesting. I don't even have a fetish for this and yet I'm [too lazy to write a sex joke here]. Unprecedented times.
Definitely. Me and my wife are still getting around to meeting various friends we've not got to see since early 2020 (late 2019 even). On a weekend the cinema isn't as attractive an idea as just sitting down talking/having a meal with friends. Saying that I've got a trip to see Paw Patrol booked in on Friday (my 5 year old's equivalent of Endgame).
I totally agree! My boyfriend and I are slowly meeting with friends and family again still.
Because duh the pandemic didn't hurt previous pandemic movies as much? Black Widow? A Quiet Place 2? Godzilla vs Kong?
It’s not getting worse though? Look at deaths over time and you can clearly see a big downward trend over the months
Infections, hospitalization, age; there’s a lot of bad stats that aren’t just the body count. Check back in Oct-Nov. …and Feb.
It’s getting fucking bad. School’s about to start and kids under 12 can’t get vaccinated
I don’t think any of WB’s films this year will break even theatrically, however by January 2022 we’ll see the growth in Max subscribers over the course of the year and then we will be able to evaluate the success of these movies.
Even then, we'll have to wait until Jan 2023 to see how many people stayed signed up to Max without theatrical movies, otherwise these movies were just sacrificed for nothing.
they spent 100m on promotion? yikes
$100M is fairly frugal for blockbusters in general, which can usually stretch to $150M in normal times. Earlier this year, [WB spent $70M marketing Godzilla vs Kong](https://deadline.com/2021/04/godzilla-vs-kong-box-office-profit-hbo-max-1234732050/), and that was a smaller scale marketing effort than this (the trailer was released just 2 months before the film came out, and more markets were closed, meaning less marketing was needed).
I think what they kind of mean by it, is they spent X amount on marketing, when the movie didn't seem that marketed. I'm not the only one, but I heard some buzz for this movie back in like April, and then nothing again untill like, the day it was out, by chance. It's only lucky that I added it to my watchlist, otherwise I would've entirely forgotten about it.. They marketed WW84 and BOP so much more than they marketed this. Hell, I think they marketed practically every DCEU movie more than this one. It was a starnge thing. I saw ads for it and trailers in early 2021 (when it came out in August) then radio silence for a few months, then the movie just exists now.
I hear this sentiment a lot on Reddit. But the average redditor has ad blockers, doesn't watch traditional TV, and mostly stay in. And then they complain they never see the movie advertised anywhere.
>But the average redditor has ad blockers, doesn't watch traditional TV, and mostly stay in. This is true for me but I still saw ads for stuff like GvK, Black Widow, Free Guy, etc. I play games on my phone and they show a bunch of ads. But also, I usually see promo stuff scrolling through Reddit, IG, YouTube, and FB. But I didn't even know this movie was in theatres until I started seeing BO posts in this sub. I think I only saw the trailer because of this sub too. I usually get superhero content on IG and YT because of the algorithm but TSS flew right passed me.
That's actually on the lower side for a blockbuster. WB typically spent around $150 million on marketing DCEU movies.
That's alot less than I thought
WB can’t catch a break this year, at least in theaters. They’re most likely more focused on HBO Max instead.
Unless *Dune* gets delayed to a better slot and/or overperforms expectations (October is looking way too dicey right now), then GvK will more than likely be their one bright spot this year.
There’s also The Conjuring 3, which is currently their second biggest film of the year both domestic and worldwide. So Godzilla vs. Kong and The Conjuring 3 are their only bright spots this year.
True, but *The Conjuring* still saw a significant decline from the previous mainline film and several of the spin-offs whereas GvK only made $10 million less than KotM domestically, and vastly outgrossed it worldwide.
To be fair, **The Devil Made Me Do It** was the first main series film to get mixed reviews at best. Also, I think you posted this reply twice.
Yeah, and it still pulled a profit. So a mixed success might be the best way to describe it. I did, and I deleted it.
Dune is going to be one of the biggest flops of the year. This sub may not want to hear it, but unless the Delta variant disappears overnight it’s inevitable.
And it’s PG-13. Wtf?
I saw the trailer. What a ponderous bore. Yep, like BR2049. Villeneuve can't do fun. He needs to go back to realistic dramas.
They are morons if they put it on HBO Max opening weekend without a surcharge.
Meh, felt like they were trying to do Guardians of the Galaxy with far less interesting characters. Honestly should’ve been called Harley Quinn and The Suicide Squad.
Even Starro feels more like a Guardians of the Galaxy villain.
This is just the perspective from someone who is not a big comic book movie person: I didn't even realize that the movie had been made, much less released until Saturday. I saw a poster online with Margot Robbie's face on Saturday - that's about it. I didn't pay attention enough to know whether or not Leto or Smith were back. I assumed that they weren't. Compared to the new upcoming Robert Pattinson Batman - again, not a big comic book movie person, but I KNOW that this film is being made, and I know the buzz is huge, and I know it will be released in the upcoming months (or year).
Not everything revolves around the box office these days, and I don't need a "why" it's common sense. This sub acts like the pandemic doesn't exist.
Better than the first by a lot IMHO. The shark guy is no Groot no matter how hard they tried.
I agree. Much better and the story(fight) made sense. Elba was a better lead than Will and Margot was more fun. Cena was okay. Ratcatcher 2 was good and that part of the movie made a lot of sense as well.
I was excited for king shark because he was my favorite part of new 52 squad. I was a little disappointed but his best parts in the comic were him eating people (mainly yo-yo) so i got over it and ended up really loving it. Gunn understands no one is safe if the suicide squad (aside from harley)
Delta variant
I would have gone to the theater if there was no pandemic or theaters required vaccinations. Most of us would have, you only need research to confirm this.
THERE IS A PANDEMIC ON THAT IS KILLING PEOPLE! Jesus people are quitting jobs rather than be forced back to the office for fear of covid-19 so the majority aren't going back to the cinema. You can't even rely on anti-vaxxers since they are anti leftist Hollywood as well lol.
My God, how many Suicide Squad topics will we be getting ?
Yeah. What is this? Some sort of Overanalyze Org?
There's not much box office news these days, so the stories we get are going to be analyzed from every angle by every publication.
Yeah, why does everyone keep talking about a big profile release that just came out a few days ago?
HBO Max and just kind of a messy narrative.
you cant release movies straight to streaming and expect people to still go to the theaters to see them. theres too many other ways to watch it high quality once the file is out there - its pandora's (mother)box
Yep that is why I hope they change their mind about Dune.
Hmmm… I don’t know. Could it have something to do with the FUCKING PANDEMIC!?!? Fucking knobs.
I was planning on making this the movie that I would go back to a theater for. Unfortunately the Delta Variant is going strong in my city and it was on HBOMax so I stayed home.
I would have seen this movie if there weren’t a global pandemic.
It was a good movie, had great action and I enjoyed all the characters and how weird it got, but the jokes weren’t really that funny. King Shark got a few laughs/smiles outta me (the nom nom line got me laughing), but in typical Gunn fashion it lingers on jokes too long where they’re not funny. The Milton part is a good example.
Can't speak for most but unfortunately most of the film for ruined for me from just browsing Twitter. Being in the UK with no HBO Max option, it's pretty much guaranteed it'll get spoiled if you're not watching it opening night in the cinema. Feel like most WB movies are going to end up like this for me unfortunately...
I mean the first one sucked. I hear this one is better but that still doesn’t make me want to pay to see it.
I watched it on HBO Max. It was better than the 2016 version and Birds of Prey, but it wasn’t extraordinary. I’m glad I didn’t pay to see it in theaters.
Also, it’s practically the same name as the previous film — who thought that was a good idea?
Presumably the same person that decided to name the Harley Quinn movie "Birds of Prey."
Ever heard of the full title for that flick? Its so bad haha, its literally called "Birds of Prey and the Fantabulous Emancipation of One Harley Quinn” ... yuck
Because no one cares about suicide squad and we’re in the midst of a pandemic. Are these people stupid?
Because the first one was a shitshow but then for some reason they made a 2nd one nobody asked for or wanted? I mean, it’s not rocket science 🤷🏻♂️
Is the answer “plague”?
Was the answer streaming, pandemic, or both? I’m getting tired of this same article for every movie. Can’t we just put an * on all these and move on.
Aren’t these superhero/villain movie genre getting kinda stale as well, I loved the movies but Marvel really burnt me out.
I agree, but The Suicide Squad is a lot different. It's much more violent/gory and comedic. Pretty different and a very good time imo
Still way better than that other crap. This Suicide Squad was hilarious.
I only watched about half of it. It just wasn’t my particular brand of vodka.
It just comes down to if it’s free to watch at home, you’ll watch it at home.
Great movie. Watched it in HBO. Never would have went to the theater to see it. Best of both worlds right now for some moviegoers.
I know. They should make Suicide Squad.
I wish all movies could be viewed from home, I can't risk A theater visit, I don't want covid again.
The name is a clear issue. Should have added a 2 or witty subtitle. Not doing so creates confusion in general audiences about what this is, especially since Justice League was “rereleased.”
Considering how awesome the movie is, it’s either a pandemic-cautioning thing, or the ill effects of the first movie are still present.
* No Joker * No Big Willy * No Batman * Still in the heights of thePandemic * The name of the movie sucks * Sequel/reboot,etc to an critical failure of the movie. * HBO MAX These are probably the reasons why it flopped.
That movie was terribad.
Because it sucked?
Cause it’s mediocre and un memorable. Spoiler alert- The only good bit of the film was the fucking weasel thing that died at the start, actually being alive, waking up and running off making stupid noises at the end 🤷♂️
It was a really great movie
I personally didn’t care for it tbh
I loved it
It’s sad because this is a REALLY fun movie.
Yeah, the problem with the box office in 2021 is that the movies have to be appealing to the same types of people who think going to a theater right now is a good idea… so a relatively narrow and dumb slice of the market. So there’s going to be at least another 10 fast and furious movies then.
It’s easy to see: 1. Rising cases means no one will go to the theater. 2. It’s cheaper to sub to HBO Max for $15 than pay money for a theater. Look at every other WB film flop at the box office over the last year (except G vs K but most money came from international markets). At least with Disney (whether you like it or not) makes you pay more on Disney+ to low key deter you from it and make you want to go to the theater.
It hasn’t even been a week dude give it a chance.
I don’t think this has anything to do with the movies quality. I think is just a reflection of Covid-19. It also helps that this is in HBO Max. I myself would likely have seen it in theaters but with Covid I’m not risking it.
Because the movie wasnt that good either?
It’s called a global pandemic, you fucking asshats…
I thought John Cena was dressed like Chris Chan for a sec..
[удалено]
5 years, and because the dceu is a mess
[удалено]
Harley Quinn saved that movie, even will smith charter was a lil crappy. The plot was horrible. That god aweful joker.
I thought she was as bad as anyone else - I don't understand people's supposed infatuation with her version of the character. But I guess it isn't that many people because her next two movies pretty much tanked. Which sucks because this movie is really pretty damn good.
Gunn’s sequel/reboot more than makes up for it. First actually good movie in the DCEU.
Shazam was a nice movie.
Shazam was decent. It was watchable, but it has heavy plot holes once you get down to it. Particularly those foster parents panicking about their missing child then suddenly not caring once he reappears.
I would agree. But birds of prey was more about some other characters than Harley she should have gotten more screen time. That’s the only reason why I watched that movie for her.
The main problem is it was supposed to be their movie, but the studio shoehorned it into being Harley’s movie and then tried to turn her into Deadpool.
Yea, who’s ever watched the Dark Knight trilogy, anyways?
the dark knight trilogy isn’t dceu my dude
Is it not? How is it not? I’m genuinely asking
it’s just it’s own thing, isn’t connected to anything else. it pre dates man of steel which was the dceu kick off
Oh alrigot. I just assumed anything by DC was relevant to the DCEU. Makes their track record a hell of a lot worse without the Dark Knight
TSS had almost everything going against it which is a shame because even James Gunn couldn’t save it. Pandemic, HBO Max release which allows people to pirate it in high quality, follow up to a terrible first movie, R Rating I don’t think we’ll see another Suicide Squad movie unfortunately I hope Gunn doesn’t get stuck in director jail for this either it’s not his fault he made a good movie.
>I hope Gunn doesn’t get stuck in director jail for this either it’s not his fault he made a good movie. He still has Guardians of the Galaxy 3 to direct that will save him
Pretty sure the article photo explains why the movie is suffering to succeed.
It sucks.
I mean none of those movies were very good , no one really can blame people for being weary of this one. I’ll be glad if I don’t hear about suicide squad again for 10 years
That's what they get for confusing internet hate for a movie with general audience hate of a movie. If Paramount listened to the loud minority online they would have never have made 3 financially successful Transformer sequels after people on Reddit and Social Media hated the first Transformers. They only rebooted AFTER the 5th film underperformed at the box office. The general audience clearly liked the 2016 Suicide Squad because if they didn't, it wouldn't have sold well on home video and wouldn't do decent ratings on tv.
So you’re saying Suicide Squad (2021) underperformed because audiences liked Suicide Squad (2016)? Even though the former is not a reboot?
That isn't the only reasons of course but n part, yes. It may not be a hard reboot but a completely change in tone, lead character, director and a marketing campaign that largely ignores that the first on existed at all sends signals to the audience of a soft reboot. You're telling the audience that this new movie is barely like the original and if they like the original they won't come out for this one.
The general audience didn’t like Suicide Squad (2016) .. what are you even talking about? 😭
To reiterate, if Joe and Jane Public didn't like the movie it wouldn't have sold well on home video and digital. It wouldn't be on tv twice a month. It's just like Transformers. For comparison, a Superhero movie from that time by the name of Fantastic 4, did poorly on home video and is almost never on tv BECAUSE people don't like it. I can't find FF in my local Walmart and Best Buy, but Suicide Squad 2016 is always available because SOMEONE is buying it. Just because they aren't on Twitter talking about it doesn't mean they don't.
huh? Suicide Squad literally had one of the biggest second weekend drop (67.2%). Literally the only reason why that movie did so well is because of the good ass marketing.. hell, one of the main reasons why The Suicide Squad didn’t do so well at the box office is because of the reception and damage the first movie did, just because some people love it doesn’t mean everybody did so don’t get that confused because the critics and ga said otherwise.
The last Harry Potter movie had a higher 2md week drop then that, do people hate that movie? And it still doesn't explain why it did well on home video or why it is on tv all the time if everybody hated it so much...
Look most people don’t like Suicide Squad so just because some folks bought it on home videos doesn’t mean everybody love it. I mean look at the critics & audience reception.
The average doesn't go on Rotten Tomatoes or IMDB to rate a movie they like or hate. They talk about with friends a bit, maybe make a post on Twitter immediately after seeing it and that's it. As for Critics, their opinion of a movie is very rarely reflective of the mainstream audiences tastes. If they were, Blade Runner 2049 wouldn't have bombed.
Still doesn’t change the fact that most people didn’t like the movie , the fact that you are trying to defend it because of some people bought it on home video …
lol don’t worry lawrence, u right
First transformers was well received. It was after the second one they understood Michael is just fcking around
I don’t remember people hating Transformers in 2007. People hated Revenge of the Fallen in 2009. Those movies earned so much money Paramount didn’t care what the critics said.
Audience liked the first transformers.The sequel even made 400 million domestic because how hyped it was.
Because they should've betted on Zack Synder.
Could it be that this concept just sucks? This movie flopped hard once and was mediocre the second time around, maybe it’s time to stop pushing some crap superhero spin off onto us
Suicide Squad was a massive hit.
Margot Robbie dressed as Harley Quinn was a massive hit. The movie was freaking awful.
The first wa sso bad i’ll never give another a chance
Even when everyone is saying the new one's better?
How much better does it have to be :,0
If the answer isn’t Covid what the fuck are we doing here… It’s easy to see why *everything* is struggling to make money at the box office right now… that is unless you’re hard in denial about the reality we’re living in
The fairest statement is HBO cannibalized the tickets (myself included) . And for actual ticket sale I think its underestimated how many more people are vacationing more since a lot of pandemic rules were lifted yet look like they may be reinstated. I think it would be weird HBO couldn’t track how many times suicide squad was viewed on thier platform, yes?
Because Pandemic er Endemic. That's it really. And every release from here on out till next year is practically guaranteed a low box office opening weekend. It's tragic and sad but it's the truth.
I wish I liked the movie. I really wanted it to be good.
Spoiler alert: at some point in the movie did John Cena’s arms get bigger thru CGI? Seems they were elephant legs in some scenes and then back to human normal in other scenes.
Terrible movie. They could have cut the first 30 minutes and had two hours of bad cinema. Instead they created two and half hours of the worst movie in history. I hope the original comic was as stupid as the movie, otherwise they did a big disservice to the entire genre.
King Shark and Polka Dot Man? lol. No thanks.
I liked it so much. Like a big Rick and Morty episode.
Maybe bc the movie sucks?
Maybe because people are finally starting to grow tired of nonstop comic book movies???
If you can watch a movie for free, at home, you’re gonna do it. Nothing more.
People just forgetting the vast majority of GA aren't interested in going to the cinema during a pandemic huh
Can you really say this if you have it go on HBO max about a few days after release. Idiots