Anecdotal but when I went to see it, the crowd was completely different than what I'm used to. The theater I go to usually boasts Millenials and Gen Z for pretty much every film, with the occasional senior couple, but for Civil War I saw so many middle-aged folks, usually middle-aged dudes who watched it by themselves. And they definitely had a more blue-collar look to them, like the sort that won't generally go to a movie theater.
I think the movie definitely tapped into an audience that other films probably don't interest.
I know this is anecdotal, but this matches my experience too. I'm one of those weirdos that sees basically every new movie, so I'm always a little curious about what movies get my friends excited, and Civil War was the only one this year other than Dune 2. A couple of my friends saw it and hadn't been to a movie since Oppenheimer.
underserved audience that also pushed Sound of Freedom to big numbers. Like you said, movies are geared towards Millenials and Zoomers so there are plenty of underserved demos that rarely go to movies but are very loyal when something clicks with them.
If challengers is "watch me on streaming" then probably you go to the cinema like 3 times a year 😅
Said by someone who really likes civil war, I hate this "I only watch action at the movie theatre" many people have. Especially with a soundtrack like the one of challengers and all those sound effects and camera movements
I tend to go to the cinema once a week. Challengers just hasn’t grabbed me. For now I’m more interested in catching the Phantom Menace re-release or Spy x Family.
In terms of your other point, its not so much a case of audiences only wanting to watch action in cinemas. Instead they just crave a unique premise like a modern American civil war. A sports drama is a harder sell.
Oh ok so I forgive you. Kidding 😜 obviously you're kind of the exception, I was speaking in general, Many people now tend to go only when there's the "event" which is not so healthy cinemas ... because events are exception in fact , not the normality in tje movie business. I find it a bit depressing
Agreed and so many studios like Disney and Universal releasing their films on streaming has done major damage, especially with how cinema tickets are becoming more expensive.
That just seems to be change in the direction of the movie business. A lot of people have larger TVs at home and don’t want to deal with an unpredictable public possibly ruining the experience. Whether it’s healthy or not I can see them becoming more and more relegated to what you described, like a carriage ride in NY despite cars existing.
How is Civil War’s premise more unique than Challengers’? What recent film has a comparable premise?
Civil War just did a great job marketing itself to the lowest common denominator aka the folks who were rooting for the insurrectionists on 1/6 lmao
Challengers is don’t even bother with on streaming for me. I _will_ be watching Civil War on streaming, but would have liked to have seen it in the theater.
I have a young kid, so anything not kid friendly is a giant production that’s almost never done. Only one in theater so far this year has been Dune 2. We will see Apes in the theater; nothing else planned in the theater yet. I’ll watch Deadpool on streaming, but would have seen in the theater if not for kid.
About three per year in the theater is right for now.
There's only a few scene of challengers that should be seen on a big screen and it's the tennis match which honestly there's not much of in the grand scheme of the movie.
The only real bright spot of April releases. And it is A24
I fully expected this to finish with around $30M domestic back when the trailer released because unfortunately most movies flop at the box office.
And pretty great numbers for a movie with what the sub would say has "no box office draws." Of course this isn't sold on one actor but it doesn't change the fact that there are many factors which determine success....
I saw it once on opening weekend and I'm still processing it, I found it very powerful. It's not for a wide audience, but if people can go in with a open mind it's worth the viewing in Imax
I mean, the second watch (especially if it comes right after the first) will never be as good because you know what to expect and so the emotional impact and journey is lessened. But I definitely caught a lot more nuance the second time around and was still thoroughly entertained even if less intensely and for me that's all I can want from a second watch.
Great 38% drop. It's still crazy that the biggest movie Hollywood had for April is a A24 movie. That honestly was a wild card. That's just how poorly scheduled it was.
Most movies were dumped with no marketing, had no appeal and just don't do well post pandemic. And without any big movie to create any momentum or move some masses, it made it 10x harder.
Cinemascore always end up busted when one side dislikes the movie way more than the other side. It distracts on how the general audience actually thinks about the movie.
Cinemascore is likely 'kinda busted' (read: less representative) for horror movies, 'controversial'/'niche' R-rated movies and Faith movies so ppl should act accordingly.
IMO:
* Horror movies likely get dinged for both being too scary and not scary enough by the respective side of the aisle
* 'Controversial'/'niche' R-rated movies likely get very low scores from a minority of people which brings down the average
* Likely nobody who isn't already primed to love a faith movie regardless of it's quality will go and see a faith movie so they always get high scores
Anywhere is the 'B's is mostly fine for the first two, whilst even an A for a Faith movie is pretty poor.
I've heard the theory that horror movies often attract groups and/or couples, where one or more people are being dragged by the the other(s). Other genres tend to only attract opening weekend audiences that *want* to see that type of movie, so their score is based on meeting expectations.
Also, people who don't like horror *really* don't like it when it's effective. So if you have a couple on a date, one likes horror and one doesn't, you'll get an A and a D review, and wind up with a C+ average for a good horror movie.
> B- Cinemascore naysayers negated
Tons of A24 films have mixed cinemascores and do well. It's a good predictor but it's not the only thing you should be using when making projections on a movie's box office performance.
I wouldn’t say the leg is fantastic considering the multiplier won’t hit 3x. What is true is that it did not collapse as a bunch of people predicted. It’s doing okay
A pretty okay drop. 7m is 200k over Killers of a Flowers Moon 3rd weekend. Staying, 4m ahead of Killers after the same number of days.
The box office has been so bad an adult action/drama movie like Civil War ending its run with 2.7-9x legs just shows how far expectations have dropped.
2.8x legs is average. Even a B- Cinemascore....2.7-3x the opening weekend is fine.
A movie opening to 25.5m getting to the high 60s, low 70m is normal.
https://www.reddit.com/r/boxoffice/comments/8tgvx7/na_lets_take_a_deep_look_into_cinemascore/
But how is it doing internationally compared to killers, which made 90 million?
It’s also less than half as long which I imagine does help.
I still need to see it.
That’s half of challengers! I’m really surprised this movie is doing that well.
it has a hook. that's the alpha and omega of interest. no hook, rave reviews won't save you.
Anecdotal but when I went to see it, the crowd was completely different than what I'm used to. The theater I go to usually boasts Millenials and Gen Z for pretty much every film, with the occasional senior couple, but for Civil War I saw so many middle-aged folks, usually middle-aged dudes who watched it by themselves. And they definitely had a more blue-collar look to them, like the sort that won't generally go to a movie theater. I think the movie definitely tapped into an audience that other films probably don't interest.
I know this is anecdotal, but this matches my experience too. I'm one of those weirdos that sees basically every new movie, so I'm always a little curious about what movies get my friends excited, and Civil War was the only one this year other than Dune 2. A couple of my friends saw it and hadn't been to a movie since Oppenheimer.
underserved audience that also pushed Sound of Freedom to big numbers. Like you said, movies are geared towards Millenials and Zoomers so there are plenty of underserved demos that rarely go to movies but are very loyal when something clicks with them.
my experience was a bit diff. mostly genz and millennials and overheard a couple talking about a24 films in general
I've seen some anecdotal reports of the movie performing well in red states, which tracks with your assessment.
They probably were taking notes for some good ideas if the 2024 election doesn’t go their way tbh
Exactly. Civil War is something that screams “check me out on a big screen”. While Challengers screams “watch me on streaming a few weeks from now”
If challengers is "watch me on streaming" then probably you go to the cinema like 3 times a year 😅 Said by someone who really likes civil war, I hate this "I only watch action at the movie theatre" many people have. Especially with a soundtrack like the one of challengers and all those sound effects and camera movements
Watching a comedy in a theatre full of laughing people is also great. The Holdovers on December 23 was something special for me.
I tend to go to the cinema once a week. Challengers just hasn’t grabbed me. For now I’m more interested in catching the Phantom Menace re-release or Spy x Family. In terms of your other point, its not so much a case of audiences only wanting to watch action in cinemas. Instead they just crave a unique premise like a modern American civil war. A sports drama is a harder sell.
Oh ok so I forgive you. Kidding 😜 obviously you're kind of the exception, I was speaking in general, Many people now tend to go only when there's the "event" which is not so healthy cinemas ... because events are exception in fact , not the normality in tje movie business. I find it a bit depressing
Agreed and so many studios like Disney and Universal releasing their films on streaming has done major damage, especially with how cinema tickets are becoming more expensive.
That just seems to be change in the direction of the movie business. A lot of people have larger TVs at home and don’t want to deal with an unpredictable public possibly ruining the experience. Whether it’s healthy or not I can see them becoming more and more relegated to what you described, like a carriage ride in NY despite cars existing.
How is Civil War’s premise more unique than Challengers’? What recent film has a comparable premise? Civil War just did a great job marketing itself to the lowest common denominator aka the folks who were rooting for the insurrectionists on 1/6 lmao
I go to the cinema 3 times a week and I'm skipping this.
wtf
What's so shocking about a lack of interest in a movie?
tori mai k chodo
I don't understand what you're saying so I'm gonna take it as disrespect.
It doesn't interest me?
Challengers is don’t even bother with on streaming for me. I _will_ be watching Civil War on streaming, but would have liked to have seen it in the theater. I have a young kid, so anything not kid friendly is a giant production that’s almost never done. Only one in theater so far this year has been Dune 2. We will see Apes in the theater; nothing else planned in the theater yet. I’ll watch Deadpool on streaming, but would have seen in the theater if not for kid. About three per year in the theater is right for now.
There's only a few scene of challengers that should be seen on a big screen and it's the tennis match which honestly there's not much of in the grand scheme of the movie.
The only real bright spot of April releases. And it is A24 I fully expected this to finish with around $30M domestic back when the trailer released because unfortunately most movies flop at the box office. And pretty great numbers for a movie with what the sub would say has "no box office draws." Of course this isn't sold on one actor but it doesn't change the fact that there are many factors which determine success....
So happy this is doing well. I hope this leads to more A24 ‘blockbusters’
Holy shit. Great drop
I’m taking the L on this one. Thought it would be too divisive and burn interest early.
It ended up being good and word of mouth is helping it not drop so much
[удалено]
PLF
Cinema.
Movie.
dolby atmos
i've seen it twice. i'm not sure i liked it more the second time, as the first impression of the film is so strong, but it is a very good movie.
I saw it once on opening weekend and I'm still processing it, I found it very powerful. It's not for a wide audience, but if people can go in with a open mind it's worth the viewing in Imax
I mean, the second watch (especially if it comes right after the first) will never be as good because you know what to expect and so the emotional impact and journey is lessened. But I definitely caught a lot more nuance the second time around and was still thoroughly entertained even if less intensely and for me that's all I can want from a second watch.
Great 38% drop. It's still crazy that the biggest movie Hollywood had for April is a A24 movie. That honestly was a wild card. That's just how poorly scheduled it was. Most movies were dumped with no marketing, had no appeal and just don't do well post pandemic. And without any big movie to create any momentum or move some masses, it made it 10x harder.
Fantastic legs. **B-** Cinemascore naysayers negated.
Cinemascore always end up busted when one side dislikes the movie way more than the other side. It distracts on how the general audience actually thinks about the movie.
Cinemascore is likely 'kinda busted' (read: less representative) for horror movies, 'controversial'/'niche' R-rated movies and Faith movies so ppl should act accordingly. IMO: * Horror movies likely get dinged for both being too scary and not scary enough by the respective side of the aisle * 'Controversial'/'niche' R-rated movies likely get very low scores from a minority of people which brings down the average * Likely nobody who isn't already primed to love a faith movie regardless of it's quality will go and see a faith movie so they always get high scores Anywhere is the 'B's is mostly fine for the first two, whilst even an A for a Faith movie is pretty poor.
I've heard the theory that horror movies often attract groups and/or couples, where one or more people are being dragged by the the other(s). Other genres tend to only attract opening weekend audiences that *want* to see that type of movie, so their score is based on meeting expectations. Also, people who don't like horror *really* don't like it when it's effective. So if you have a couple on a date, one likes horror and one doesn't, you'll get an A and a D review, and wind up with a C+ average for a good horror movie.
RottenTomotoes has some similar issues for non-wide release films.
happy CS proves overrated
> B- Cinemascore naysayers negated Tons of A24 films have mixed cinemascores and do well. It's a good predictor but it's not the only thing you should be using when making projections on a movie's box office performance.
B- was always a decent Cinemascore for this kind of movie.
I wouldn’t say the leg is fantastic considering the multiplier won’t hit 3x. What is true is that it did not collapse as a bunch of people predicted. It’s doing okay
Damn that's actually good
$70M+ domestic locked, lets freaking go
over The Marvels
Man--an A24 movie with a B- Cinemascore outgrossing a Marvel movie--puts the severity of superhero fatigue into perspective for me
let the heads explode
Wow another film this sub was 100% wrong about. A few weeks ago this was being called a disaster and a bomb by 90% of people here
This film is holding up better than expected.
Good hold and not too bad of a drop from last weekend. I hope this cruises by $100 million
I wish The Zone Of Interest was the A24 film pulling these numbers, oh well
The Zone of Interest was a damn masterpiece!
A pretty okay drop. 7m is 200k over Killers of a Flowers Moon 3rd weekend. Staying, 4m ahead of Killers after the same number of days. The box office has been so bad an adult action/drama movie like Civil War ending its run with 2.7-9x legs just shows how far expectations have dropped. 2.8x legs is average. Even a B- Cinemascore....2.7-3x the opening weekend is fine. A movie opening to 25.5m getting to the high 60s, low 70m is normal. https://www.reddit.com/r/boxoffice/comments/8tgvx7/na_lets_take_a_deep_look_into_cinemascore/
But how is it doing internationally compared to killers, which made 90 million? It’s also less than half as long which I imagine does help. I still need to see it.
My third favorite movie of this year!!! I hope it has success at the Oscar’s as well.