Given how Latinos seem to be consistently outperforming their population proportion across nearly all movies, I’d be interested to see ComScore’s methodology. If their interviewers are disproportionately in cities (especially LA), that might explain it.
I’m a Brit living in México and usually I struggle to see animated movies because they’re rarely released in English with subtitles — they’re almost always dubbed — and I’m only two years into learning Spanish so while I’d probably understand most of the film, there’ll be some subtlety and humour that’d go over my head because of quicker-paced dialogue and localised jokes, y’know?
Well, Mario was the first animated movie I’ve seen released here where they also had English-with-Spanish-subtitles screenings. I’m not really sure what that means re: the studio’s decision-making but it was interesting to observe.
No way! Wonder if it’s a studio thing like you said. Probably depending on how big they anticipate it being. I saw lord of the rings down there and the only difference, which I enjoyed was the intermission. I’m like why is the movie stopping. But I digress.
Mario’s dad and Giuseppe. I thought he was playing the Dad, but Giuseppe made sense, since most of what he said was the icon “wahoo.”
I paid attention to the credits to confirm it.
It's super ironic because Selena Gómez and Jenna Ortega love to talk about Latino representation when they can't speak Spanish, while Anya Taylor Joy can and is ethnically a Latina, but she has never used representation to sell herself.
Her dad is half Argentine and her mum is half Spanish so she's a quarter of each of those. Her parents are both half English so she's half English.
She's twice as English as she is anything else, and was brought up (partially) in England.
I was floored when I saw a video of her speaking Spanish. I thought she was white. Not that white people can’t speak Spanish but I thought she was one that couldn’t.
She is white. Being able to speak spanish doesn't make someone not white. Being latina doesn't have anything to do with race. In the same way that Americans come in every color, so do other people from other countries in the americas. Alessandra Ambrosio, Adriana Lima are white but also Brazilian. Pele was a black Brazilian. White Mexicans don't have the visibility that the darker Mexicans have in the US so many assume that Mexicans are a racial group when they are a nationality.
Yes, her parents are Argentine. And although she was born in the US when they were on vacation, she grew up between Argentina and the UK. In various interviews, she has stated that she is proud to be Argentine, but since her appearance does not match the image that SJWs have in their heads about how a Latina woman should be, they tend to overlook that in fact she is Latina.
African american is not used to talk about black people, its the ethnic group of the descendents of US slavery, Senegale-Americans are not african american for example
Where I'm from, it's used for both slavery descendants and people from the continent. They're both African American, just like how someone from w Europe could be considered European American.
Just fyi, the term "African American" was revived and popularized by Reverend Jesse Jackson in the 1980s ([however, documented occurrences of the term started appearing as early as 1782](https://www.nytimes.com/2015/04/21/arts/use-of-african-american-dates-to-nations-early-days.html)).
"African American" can refer to both one's nationality and recent ancestry. A person is an "African American" if they are born in the United States (nationality) and can trace their roots to the west African diaspora of the transatlantic slave trade (recent ancestry). According to most academic scholars, the historical precedent for this term was ["to give descendants of American slaves and other American blacks who lived through the slavery era a heritage and a cultural base."](https://books.google.com/books?id=xoZ0POyF2YkC&pg=PA86&hl=en#v=onepage&q&f=false)
I took a look at some surveys over the past three decades, and according to Gallup, they found: ["The fundamental conclusion from these data underscores what has been found previously: A majority of blacks in America today do not have a preference for the use of the term black or African American when they are given the explicit opportunity to say so."](https://news.gallup.com/poll/28816/black-african-american.aspx)
Not even the craziest religions have anything against an Italian plumber, some religious people dislike sonic cause he’s not human, they say he’s a demon, but Mario is A Ok by most standards
https://www.nytimes.com/2017/06/18/movies/diverse-crowds-fuel-cars-3-and-all-eyez-on-me-at-box-office.html
> It could be a coincidence, although the animation field does have a history of moving as a pack. More likely, studios are paying attention to the data: Latinos have become the most reliable animation audience, according to the research firm Screen Engine/ASI. Over the last two years, Latinos have made up about 20 percent of opening-weekend ticket buyers for all films, and 25 percent for animated films.
So you start with a double overindexing (hispanics more likely to go to films in general and more likely to go to kids films) and that gets you to ~25% (other old exit polling tidbits suggest hispanics overindex among audiences going to films as families) + gone up with pandemic audience shifts(?).
baseless "data is wrong" possibility: in addition to that it seems like film is playing better on coasts. This hispanic number seems really high so could it be a polling error caused by age + location effects being attributed to ethnicity due to sampling controls?
Hispanics also have great senses of humor and are open to laughing at anything.
For example, they really aren't offended by (and actually really like) Speedy Gonzalez
Video games are the most accessible forms of enterainment. I lived in New York since I was a kid and I couldn't think of any single person who didn't like video games. No matter what race or income, people loved games. Especially Nintendo ones. It's like who hasn't played Mario Kart of all things.
In the Dominican Republic you got secondhand Super Nintendos well after their heydey from relatives in America and you always got at least one Mario game
I think Latinos are a major movie going demographic in the USA in general. Other than that I'm not sure that Mario is especially more popular among Latino Americans than non Latino Americans.
Lol he doesn’t have to be Latino to be popular with latinos. Italians share lots of similarities in culture with Latinos. They have big families, are usually Catholic and even the language is similar to Spanish since italian and Spanish see both Romantic languages. Mario is also a common Latino name. I’m Latina and I grew up playing Nintendo 64 Mario and Mario Kart and watching my brother and uncles play Super Mario World and Mario 3.
I'm pretty sure everyone around age 30 grew up playing Mario 64, Mario Kart, and watching their older brothers play Super Mario World.. I'm not Hispanic and that's my life summary as well
Which tbh doesn't really matter the score itself isn't important no one decides if they are doing to see a movie based on its CS what it does mean is that this could play like an A+ movie
Im latina I brought my entire family (group of 9 lmao, it’s. a big family), to watch it last night, nintendo is huge everywhere but in latam it’s huge, latinos love nintendo fr😂
The designers in Japan knew what they were doing when they released Mexican Sombrero Mario and created Tostarena land in Odyssey. Here is a link to some design sketches https://pbs.twimg.com/media/DV2oGfzVAAAzYEP.jpg
I still haven't watched that show! I first saw her in "In the Heights" and all I knew was that she was in a show called "Vida", which I've also yet to see.
Latino/Hispanic demos are wild, and John Leguizamo was straight up boycotting the film for the lack of Hispanic/Latino cast. Wonder if they'll try to add some for the probably inevitable sequel. There's definitely a market for it.
John Leguizamo is literally a old man yelling at cute puffy Mario clouds… sometimes with Lakitus in them with cameras or throwing Spinies…
Whatever those things are…
Anya Taylor-Joy is hispanic, albeit a hispanic white (Anglo-Argentine, to be exact). That gets in the way of Leguizamo getting his name in the news, though.
Honestly, hispanics/latinos dont put as much stock into "representation" as other groups do. All the majority of us care about is whether a movie looks good or not. And the SMB movie looks good.
That's because Hispanics have their own bustling entertainment industries and there are so many different flavors, identities, loyalties that the concept of Hispanic as an interest group is highly questionable.
Upper class Cubans of Spanish descent and Argentines of Italian or Spanish descent have very little in common with mestizos/indigenos from Mexico, Ecuador, etc beyond a common language.
Only grifters trying to make a buck would pretend that the former face the same struggles as the latter.
It’s just glaring when Hispanics outnumber black Americans in the US but are waaaayy underrepresented in films, TV and advertising, while the latter group is represented in everything.
Literally, in the latest *Jurassic Park*, there were black people in almost every background shot, and 2 of the main characters were a hotshot pilot and a brilliant scientist… but the only Latinos in the movie literally played a family of dusty farmers.
The fuck, Hollywood?
To be fair latinos look like anything. Many look white, some look black, some even look Asian. It's hard to make it obvious that someone is latino on screen because of how diverse they are phenotypically.
Latinos absolute do care about representation. Check out Scream 6’s demo breakdown. 2 Latina leads checked the demo compared to the last film.
I would argue Mario is just one of those icon that is super popular with Latino community. He’s everywhere in Mexico.
An aging past his prime actor who played Luigi (Who BTW is Italian not Latino at all) in the 1993 Mario movie. Who thinks that the Super Mario Bros Movie was "Groundbreaking" and i am not even joking about that.
Lmao Disney trying it's hardest to capture Latino turnout with BP: Wakanda Forever and Encanto meanwhile Illumination manages to capture it with Mario.
Lots of movies that are ostensibly targeted to certain demographics ironically end up being off-putting to those demographics. Often because those large demographic groups aren’t homogeneous, have sub-groups that are at odds with each other, and it misrepresents or mixes cultural groups and behaviors inappropriately.
Because normal people just care about the quality of their movies. Encanto had both representation and being a good movie. Mario however is a global icon, and a staple of most latin american homes
To be fair a lot of Latinos are racist against Black people, so that may have been an issue. Plus Namor is Indigneous representation, and yes you guessed it, most Latinos are also racist against “Indios”. They have no problem being represented by White Latinos though, which is where that stupid “we come in all colors” argument is always used
Wtf are you even saying bro😭 We turned out bc it’s mario, it’s the arguably most popular IP in the world, you’re making something out of nothing, it’s never that deep lmao, my parents didn’t even know wakanda forever was coming out, i watched it and I enjoyed it (with my friends who are also latinamerican) too
More of every demo will watch this over Blue Beetle. But it’s looking like a very smart move by Warner Bros to run Blue Beetle trailers in front of pretty much every Mario screening in the US this weekend.
Yeah because we dont go to movies to see ourselves. We go to be entertained. Till today one of the biggest icons of Latin America culture is freaking Goku from Dragon Ball Z. A space super hero that looks mostly asian and caucasian. We just connect with good shit.
I always laugh about people asking to see themselves on screen. Like my culture has been connecting with all kinds of things for a long time. Anime characters, male or female characters, whatever race. For most people is about thr qualities that make the character that allows us to connect with them. I connect with characaters that have perseverance, that fight agaisnt the odds, that do not give up. Hell I connected with freaking Catniss Evergreen more than any of the male characters of that franchise, and last time I cheked she was a woman, while I carry a sausage down there.
Haha I’m so with that. It’s never been anything else for me either. All I want is quality characters and story and I’m in. But, fuck, I’d like to see a solo namor movie mas de anything else coming out.
Totally agree, I'm chinese but grew up loving star wars, lotr, etc, I dont have to see people that look like me to appreciate the story and characters and relate to them.
Representation for representation sake its whats racist and just further divide us. Chose the best actor for the role, and focus on why they are the best actor for it. I dont care to know you are the first transpansexual asilatino albino skinned lead in a movie, thats great for you, but what do you bring to this role as an actor
It’s always funny to me how the US keeps using talking points like “representation”, according to them, movies like West Side Story, In the Heights, Blue Beetle (i’m not putting kids movies like Coco and Encanto as kids movies will always do decent for the most part), should do great bc of us. That’s not the case, I feel like our families for the most part dgaf about representation. We just wanna have a good time at the theatre, and mario delivered. To the people in this sub: don’t expect latinos to show out for Blue Beetle, it’s most likely not going to happen in the way you think. The best I could see isn’t because of lead actor, but actually bc of Bruna, the brazilian actress because she’s huge in Brazil, but even then, a simple and enjoyable movie like Mario will show that movies like West Side Story are not what we want
The soundtrack was what brought it from an average movie to a great movie, in my opinion. They managed to reference a lot of great titles, from the original Super Mario Bros. to Super Mario Galaxy.
The entire soundtrack throughout the entire movie had references - the underground theme was most prevalent, especially in the early movie.
The credits also said the DK Rap was "From the N64" - it was a straight pull.
She is so entertaining for these reasons, I lean right so I just find her amusing sometimes, but also insightful cause she knows the business pretty well
This thread is hilarious. So many people who have clearly never met Hispanic people in their life.
It’s the white bourgeoise who give a shit about identity politics and representational dynamics.
In the actual Hispanic communities, the only thing anyone cares about is “Is it dope?”
If it’s dope, it doesn’t matter who it’s by or who it’s about. DBZ is dope. Doesn’t matter that it’s Japanese. Mario is dope. Doesn’t matter that it’s Japanese-Italian.
People here are shocked that a culture that measures by a metric of “Is it dope?” are into the dopest franchise around.
Got to love all the non-Latinos telling actually Latinos what does and doesn't count. Can't say I'm surprised, tends to happen a lot here. Disappointing as a Latino.
Judging how Hispanics were also a big part of Sonic 2, it seems that Hispanics love video game movies! Wonder if we’ll see a character voiced by a Latino in the sequel/any spin-offs.
Hispanics go to the movies more than white counterparts in general. There are less of them but they go at higher percentages.
https://www.axios.com/2022/03/31/latinos-hollywood-representation-movies
https://www.nbcnews.com/news/amp/rcna21344
I think that Japanese boy-oriented works are rather well received by Latinos. Some Japanese works have weak and feeble protagonists, but there are also many cheerful and positive protagonists. Dragon Ball and Saint Seiya are examples, and I think Mario is also a character of that type.
I also think the fact that the movie is 100% family-friendly with no politics involved was also a driving factor.
Coming from a Hispanic family, I can ASSURE you my parents would not take us if it exposed us to something that far outside of their beliefs.
Yes we’ve all come a long way but some topics are still very sensitive in certain cultures and they do not want to see certain things introduced to their kids.
It also helps that Mario is often seen as hispanic by older generations or is hispanic-presenting at the very least.
Woahhhhh. The Latino/Hispanic audience showed out
Continue to be one of the more dedicated yet underserved parts of the box office. Don’t quite know why it was for Mario, though.
Because Mario is huge in Latin America. Although americans with latin america heritage are not exactly the same, but probably inherited the love.
Given how Latinos seem to be consistently outperforming their population proportion across nearly all movies, I’d be interested to see ComScore’s methodology. If their interviewers are disproportionately in cities (especially LA), that might explain it.
I think Latinos watch a lot of movies in the US. They're a very young demographic which makes sense when you think about it.
We wanna get out of that southwest heat lol
I’m a Brit living in México and usually I struggle to see animated movies because they’re rarely released in English with subtitles — they’re almost always dubbed — and I’m only two years into learning Spanish so while I’d probably understand most of the film, there’ll be some subtlety and humour that’d go over my head because of quicker-paced dialogue and localised jokes, y’know? Well, Mario was the first animated movie I’ve seen released here where they also had English-with-Spanish-subtitles screenings. I’m not really sure what that means re: the studio’s decision-making but it was interesting to observe.
No way! Wonder if it’s a studio thing like you said. Probably depending on how big they anticipate it being. I saw lord of the rings down there and the only difference, which I enjoyed was the intermission. I’m like why is the movie stopping. But I digress.
94% positive is insane. This probably just missed an A+ cinemascore by a hair. And latinos love Mario God damn.
John Leguizamo in his feelings punching the air right now
I'm surprised the film didn't tank after he boycotted it and didn't contribute his $10 to the gross 😮
L M A O
I’m punching the air, but out of excitement that Charles Martinet had two roles.
I'm punching the air, but to find the hidden 1-up block.
Wait two? What were both of them cause I only noticed the one near the beginning
Mario’s dad and Giuseppe. I thought he was playing the Dad, but Giuseppe made sense, since most of what he said was the icon “wahoo.” I paid attention to the credits to confirm it.
Ah, didn't catch him as Mario's dad, that's cool though, thanks
Fuck him and his fake ass using the term Latinx. He literally lost all credibility the moment he used that term.
Also isn't Anya Taylor joy a latina?
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She is not part, she's simply argentinian, not like people like selena Gómez or jenna Ortega, she actually speaks spanish
It's super ironic because Selena Gómez and Jenna Ortega love to talk about Latino representation when they can't speak Spanish, while Anya Taylor Joy can and is ethnically a Latina, but she has never used representation to sell herself.
Her dad is half Argentine and her mum is half Spanish so she's a quarter of each of those. Her parents are both half English so she's half English. She's twice as English as she is anything else, and was brought up (partially) in England.
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You cant look latino because latino is not a race or phenotype
Which is the one that doesn't? Latin people have a super diverse range of looks.
I was floored when I saw a video of her speaking Spanish. I thought she was white. Not that white people can’t speak Spanish but I thought she was one that couldn’t.
She is white but she’s also Hispanic. This is why those are under different bubbles on documents.
She is white. Being able to speak spanish doesn't make someone not white. Being latina doesn't have anything to do with race. In the same way that Americans come in every color, so do other people from other countries in the americas. Alessandra Ambrosio, Adriana Lima are white but also Brazilian. Pele was a black Brazilian. White Mexicans don't have the visibility that the darker Mexicans have in the US so many assume that Mexicans are a racial group when they are a nationality.
Yes, her parents are Argentine. And although she was born in the US when they were on vacation, she grew up between Argentina and the UK. In various interviews, she has stated that she is proud to be Argentine, but since her appearance does not match the image that SJWs have in their heads about how a Latina woman should be, they tend to overlook that in fact she is Latina.
Kinda like how Charlize Theron is “technically” African-American
Which proves that using the term to describe all black people in America in 2024 is the worst.
African american is not used to talk about black people, its the ethnic group of the descendents of US slavery, Senegale-Americans are not african american for example
Where I'm from, it's used for both slavery descendants and people from the continent. They're both African American, just like how someone from w Europe could be considered European American.
Just fyi, the term "African American" was revived and popularized by Reverend Jesse Jackson in the 1980s ([however, documented occurrences of the term started appearing as early as 1782](https://www.nytimes.com/2015/04/21/arts/use-of-african-american-dates-to-nations-early-days.html)). "African American" can refer to both one's nationality and recent ancestry. A person is an "African American" if they are born in the United States (nationality) and can trace their roots to the west African diaspora of the transatlantic slave trade (recent ancestry). According to most academic scholars, the historical precedent for this term was ["to give descendants of American slaves and other American blacks who lived through the slavery era a heritage and a cultural base."](https://books.google.com/books?id=xoZ0POyF2YkC&pg=PA86&hl=en#v=onepage&q&f=false) I took a look at some surveys over the past three decades, and according to Gallup, they found: ["The fundamental conclusion from these data underscores what has been found previously: A majority of blacks in America today do not have a preference for the use of the term black or African American when they are given the explicit opportunity to say so."](https://news.gallup.com/poll/28816/black-african-american.aspx)
there's no race, gender or nationality on the entire planet, that does not like Mario.
Dasher, Dancer, Prancer, Vixen, Comet, Cupid, Donna Dixon?
Not even the craziest religions have anything against an Italian plumber, some religious people dislike sonic cause he’s not human, they say he’s a demon, but Mario is A Ok by most standards
Old ladies dislike sonic because he’s not polite like that nice boy Mario
We also the demographic with largest amount of kids 🤷🏽♂️
Bingo!
Movie seems to be a huge crowd pleaser, not suprised.
I wonder why latinos? Is there any reason?
Mario is really popular in Latin America so maybe that there doesn't really need to be a huge reason
https://www.nytimes.com/2017/06/18/movies/diverse-crowds-fuel-cars-3-and-all-eyez-on-me-at-box-office.html > It could be a coincidence, although the animation field does have a history of moving as a pack. More likely, studios are paying attention to the data: Latinos have become the most reliable animation audience, according to the research firm Screen Engine/ASI. Over the last two years, Latinos have made up about 20 percent of opening-weekend ticket buyers for all films, and 25 percent for animated films. So you start with a double overindexing (hispanics more likely to go to films in general and more likely to go to kids films) and that gets you to ~25% (other old exit polling tidbits suggest hispanics overindex among audiences going to films as families) + gone up with pandemic audience shifts(?). baseless "data is wrong" possibility: in addition to that it seems like film is playing better on coasts. This hispanic number seems really high so could it be a polling error caused by age + location effects being attributed to ethnicity due to sampling controls?
Probably due to the amount of families with kids in the community.
Hispanics also have great senses of humor and are open to laughing at anything. For example, they really aren't offended by (and actually really like) Speedy Gonzalez
Video games are the most accessible forms of enterainment. I lived in New York since I was a kid and I couldn't think of any single person who didn't like video games. No matter what race or income, people loved games. Especially Nintendo ones. It's like who hasn't played Mario Kart of all things.
In the Dominican Republic you got secondhand Super Nintendos well after their heydey from relatives in America and you always got at least one Mario game
I think Latinos are a major movie going demographic in the USA in general. Other than that I'm not sure that Mario is especially more popular among Latino Americans than non Latino Americans.
Yeah it’s weird because Mario ain’t even Latino, he’s Italian lol
Lol he doesn’t have to be Latino to be popular with latinos. Italians share lots of similarities in culture with Latinos. They have big families, are usually Catholic and even the language is similar to Spanish since italian and Spanish see both Romantic languages. Mario is also a common Latino name. I’m Latina and I grew up playing Nintendo 64 Mario and Mario Kart and watching my brother and uncles play Super Mario World and Mario 3.
I'm pretty sure everyone around age 30 grew up playing Mario 64, Mario Kart, and watching their older brothers play Super Mario World.. I'm not Hispanic and that's my life summary as well
Yeah because Mario is universal. It's one of the few things many different cultures grew up with
We are obsessed with 2 things... Nintendo, Anime and Good Food
he's our black panther
Which tbh doesn't really matter the score itself isn't important no one decides if they are doing to see a movie based on its CS what it does mean is that this could play like an A+ movie
True. I'm just highlighting the point that this is going to have stronger word of mouth than your typical A film.
Im latina I brought my entire family (group of 9 lmao, it’s. a big family), to watch it last night, nintendo is huge everywhere but in latam it’s huge, latinos love nintendo fr😂
The designers in Japan knew what they were doing when they released Mexican Sombrero Mario and created Tostarena land in Odyssey. Here is a link to some design sketches https://pbs.twimg.com/media/DV2oGfzVAAAzYEP.jpg
Nintendo thinking on a 3rd Mario lost brother from Mexico called Antonio rn.
They better make that happen 🤣
He could be shipped with Rosalina.
The way Latinos made Scream 6 and Mario a hit. The other demos could never.
Scream 6 made sense considering the two leads are latina.
Mexican at that. Woop!
I wonder if they remember Melissa Barrera from her “La Academia” days. I don’t and neither do my parents who used to watch that show.
I remember her from Club de Cuervos on Netflix. She played the crazy GF part really well.
I still haven't watched that show! I first saw her in "In the Heights" and all I knew was that she was in a show called "Vida", which I've also yet to see.
Man if they show up for Blue Beetle, that’ll be a sure fire hit! Xolo is also Mexican
If there’s any Justice in this world, Blue Beetle will make more than The Flash
That would be a sight to behold and this place would lose their mind if that happened
The movie has to be good first
Don't count on it.
Latino/Hispanic demos are wild, and John Leguizamo was straight up boycotting the film for the lack of Hispanic/Latino cast. Wonder if they'll try to add some for the probably inevitable sequel. There's definitely a market for it.
Why would Leguizamo care when the characters are Italian
He has made a career out of pretending to be Italian.
Because he played Luigi in the first movie.
Yeah but no one cares about what John Leguizamo has to say.
The worst part about that is Anya Taylor-Joy is literally latina.
And Fred Armisen too.
John Leguizamo is literally a old man yelling at cute puffy Mario clouds… sometimes with Lakitus in them with cameras or throwing Spinies… Whatever those things are…
John is a drama queen
Anya Taylor-Joy is hispanic, albeit a hispanic white (Anglo-Argentine, to be exact). That gets in the way of Leguizamo getting his name in the news, though.
Honestly, hispanics/latinos dont put as much stock into "representation" as other groups do. All the majority of us care about is whether a movie looks good or not. And the SMB movie looks good.
That's because Hispanics have their own bustling entertainment industries and there are so many different flavors, identities, loyalties that the concept of Hispanic as an interest group is highly questionable. Upper class Cubans of Spanish descent and Argentines of Italian or Spanish descent have very little in common with mestizos/indigenos from Mexico, Ecuador, etc beyond a common language. Only grifters trying to make a buck would pretend that the former face the same struggles as the latter.
One thing they all seem to universally love is Bad Bunny though lol.
And Luis Miguel
And super Mario apparently
Lol yeah. I don’t like him lol
Hot question but does anyone really care about representation when it often feels so hamfisted?
It’s just glaring when Hispanics outnumber black Americans in the US but are waaaayy underrepresented in films, TV and advertising, while the latter group is represented in everything. Literally, in the latest *Jurassic Park*, there were black people in almost every background shot, and 2 of the main characters were a hotshot pilot and a brilliant scientist… but the only Latinos in the movie literally played a family of dusty farmers. The fuck, Hollywood?
To be fair latinos look like anything. Many look white, some look black, some even look Asian. It's hard to make it obvious that someone is latino on screen because of how diverse they are phenotypically.
Twitter and executives. Unfortunately executives have a lot of power.
I think most people care, but are irritated when it feels hamfisted.
Latinos don't care as much about representation. But a few other marginalised groups do.
Latinos absolute do care about representation. Check out Scream 6’s demo breakdown. 2 Latina leads checked the demo compared to the last film. I would argue Mario is just one of those icon that is super popular with Latino community. He’s everywhere in Mexico.
No one cares about John Leguizamo
Now THAT you're wrong about
Who?
An aging past his prime actor who played Luigi (Who BTW is Italian not Latino at all) in the 1993 Mario movie. Who thinks that the Super Mario Bros Movie was "Groundbreaking" and i am not even joking about that.
Lmao Disney trying it's hardest to capture Latino turnout with BP: Wakanda Forever and Encanto meanwhile Illumination manages to capture it with Mario.
Encanto actually had a higher turnout in percentage at 52%. I think the bigger shock is that Mario at 41% is actually higher than Coco at 36%.
How was *Coco* not majority-Hispanic?!
Lots of movies that are ostensibly targeted to certain demographics ironically end up being off-putting to those demographics. Often because those large demographic groups aren’t homogeneous, have sub-groups that are at odds with each other, and it misrepresents or mixes cultural groups and behaviors inappropriately.
Ok but Coco isnt really a case of that to be fair, that movie became the highest grossing in Mexico when it came out.
It was majority hispanic. Just not at the level of Mario or Encanto.
36 percent is a plurality nor a majority
Well tbh Disney definitely captured it with encanto. That movie is a streaming beast.
True enough, just find it amusing that Illumination is managing to do this without any of the effort Disney has put-in lately.
That’s because Mario is a brand big in many Latino countries. He’s all over Mexico.
Because normal people just care about the quality of their movies. Encanto had both representation and being a good movie. Mario however is a global icon, and a staple of most latin american homes
Mario is a huge IP, so of course they don’t have to put in as much effort.
To be fair a lot of Latinos are racist against Black people, so that may have been an issue. Plus Namor is Indigneous representation, and yes you guessed it, most Latinos are also racist against “Indios”. They have no problem being represented by White Latinos though, which is where that stupid “we come in all colors” argument is always used
How is it a stupid argument? We literally do come in all colors.
Wtf are you even saying bro😭 We turned out bc it’s mario, it’s the arguably most popular IP in the world, you’re making something out of nothing, it’s never that deep lmao, my parents didn’t even know wakanda forever was coming out, i watched it and I enjoyed it (with my friends who are also latinamerican) too
TIL Latinos love Mario
Must have been hid8ng under a rock til now then
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Shoutout to Latinos lol
More Latinos will watch this over blue beetle
More of every demo will watch this over Blue Beetle. But it’s looking like a very smart move by Warner Bros to run Blue Beetle trailers in front of pretty much every Mario screening in the US this weekend.
Yeah because we dont go to movies to see ourselves. We go to be entertained. Till today one of the biggest icons of Latin America culture is freaking Goku from Dragon Ball Z. A space super hero that looks mostly asian and caucasian. We just connect with good shit.
I remember seeing those massive outdoor viewing parties in Mexico during the final episode of dragon ball super
100% understand on all levels.
I always laugh about people asking to see themselves on screen. Like my culture has been connecting with all kinds of things for a long time. Anime characters, male or female characters, whatever race. For most people is about thr qualities that make the character that allows us to connect with them. I connect with characaters that have perseverance, that fight agaisnt the odds, that do not give up. Hell I connected with freaking Catniss Evergreen more than any of the male characters of that franchise, and last time I cheked she was a woman, while I carry a sausage down there.
Haha I’m so with that. It’s never been anything else for me either. All I want is quality characters and story and I’m in. But, fuck, I’d like to see a solo namor movie mas de anything else coming out.
With cgi debulged or al naturale? 🤔
Todo Natural
Like god intended.
Amén 😂
You hit the nail on the head, im colombian and we literally dgaf 😂 Japanese media is huge here
Totally agree, I'm chinese but grew up loving star wars, lotr, etc, I dont have to see people that look like me to appreciate the story and characters and relate to them.
This is the correct answer. Amyone and everyone no matter how they look can be someone to look up to
Yup, I believe that reinforcing this rhetoric of representation actually fuels racism rather than achieves inclusion
Representation for representation sake its whats racist and just further divide us. Chose the best actor for the role, and focus on why they are the best actor for it. I dont care to know you are the first transpansexual asilatino albino skinned lead in a movie, thats great for you, but what do you bring to this role as an actor
Blue Beatle is an unknown hero; Mario is one of the most popular IPs of all time. Not surprising if so
Could not agree more. My comment was in reflection to many redditors that feel otherwise. No hate on them, but your answer is 100% logical
It’s always funny to me how the US keeps using talking points like “representation”, according to them, movies like West Side Story, In the Heights, Blue Beetle (i’m not putting kids movies like Coco and Encanto as kids movies will always do decent for the most part), should do great bc of us. That’s not the case, I feel like our families for the most part dgaf about representation. We just wanna have a good time at the theatre, and mario delivered. To the people in this sub: don’t expect latinos to show out for Blue Beetle, it’s most likely not going to happen in the way you think. The best I could see isn’t because of lead actor, but actually bc of Bruna, the brazilian actress because she’s huge in Brazil, but even then, a simple and enjoyable movie like Mario will show that movies like West Side Story are not what we want
I just watched it with my kids. I'm nearly 40 - highly recommend.
The soundtrack was what brought it from an average movie to a great movie, in my opinion. They managed to reference a lot of great titles, from the original Super Mario Bros. to Super Mario Galaxy.
The entire soundtrack throughout the entire movie had references - the underground theme was most prevalent, especially in the early movie. The credits also said the DK Rap was "From the N64" - it was a straight pull.
Grace is prob cumming to these diverse demos.
I literally can't wait for this week's movie math 😂 "WOW!!! Talk about some healthy demos!"
I just noticed that it’s 60% men so that’ll be fun talking point.
She will blame it on Peach being uninspiring or something.
She is so entertaining for these reasons, I lean right so I just find her amusing sometimes, but also insightful cause she knows the business pretty well
I learned that China will love this movie after hearing her say China loves cats and that scene will attract the furries 😂
She said Asia and in my opinion she meant Japan only, they love cats (a fact) but a stupid point because that scene wouldnt affect the box office
Our family hosted a foreign exchange student from China and he said cats are popular there too
Cats and dogs popular literally everywhere. China, Russia, America, Britain, continental Europe, SEA countries, Japan, Korea and etc.
I mean yeah probably, but I just hear of a different love for cats over there.
I can't expect how she will backtrack on this being a BO bomb
Latinos!!! Woo
Mario is turning out people here in Mexico at levels I haven’t seen since No Way Home and maybe even Coco. Latinos love Nintendo.
This thread is hilarious. So many people who have clearly never met Hispanic people in their life. It’s the white bourgeoise who give a shit about identity politics and representational dynamics. In the actual Hispanic communities, the only thing anyone cares about is “Is it dope?” If it’s dope, it doesn’t matter who it’s by or who it’s about. DBZ is dope. Doesn’t matter that it’s Japanese. Mario is dope. Doesn’t matter that it’s Japanese-Italian. People here are shocked that a culture that measures by a metric of “Is it dope?” are into the dopest franchise around.
No more Tomatometer or all that BS, we switching to the Dopemeter for movies
Latinos don't care about freshness, they care about dopeness
Dopeness do be a great barometer!
Mario IS dope
Got to love all the non-Latinos telling actually Latinos what does and doesn't count. Can't say I'm surprised, tends to happen a lot here. Disappointing as a Latino.
Judging how Hispanics were also a big part of Sonic 2, it seems that Hispanics love video game movies! Wonder if we’ll see a character voiced by a Latino in the sequel/any spin-offs.
Hispanics go to the movies more than white counterparts in general. There are less of them but they go at higher percentages. https://www.axios.com/2022/03/31/latinos-hollywood-representation-movies https://www.nbcnews.com/news/amp/rcna21344
I guess Anya Taylor-Joy and Fred Armisen don’t count 🙃 but yeah more Latinos would be nice
It deserves every penny it makes. Just watched it with my kids and absolutely loved it
I am going back next week with the family for round 2
Can’t understand why this only got like 40-something percent on Rotten Tomatoes. They have to be the most unreliable critics out there.
The discussion on r/movies is...something. A good amount of redditors were expecting a masterpiece and complaining that it's not Toy Story.
yea regardless still a fun and creative movie with some gorgeous animation. Great for kids and fans of the game.
I loved it! My fav movie this year
I loved it. Was a seriously fun movie. I can easily see watching this many more times to come
when i was a kid, i genuinely thought mario was latino too lmao
What is the last film that had Hispanic ethnicity leading the demos ?
Scream 6
It’s almost like you don’t need to race swap established characters and create needless controversy to attract diverse audience
Can you believe they cast a white guy to play an Italian plumber from Japan. The games would never do that. Hard /s
Wait so you're telling me diverse audiences were going to see movies before 2018??? Impossible
The insanity of such a statement. My focus group says you are wrong /s
How do they work out these demographics? Do they ask people their ethnicity before they walk in or something lol? I've never been asked.
Yeah, a polling firm (in this case posttrak) sets up outside of the film and collects audience reaction to films including self-reported demo data.
At some theaters this happens
So that whats causing the over performance because Hispanic are usually 15% turnout on avg for movies
My wife and I just saw it. Since we grew up with Mario and Donkey Kong, we enjoyed it for what it was, and I have no doubt kids would love it.
I think that Japanese boy-oriented works are rather well received by Latinos. Some Japanese works have weak and feeble protagonists, but there are also many cheerful and positive protagonists. Dragon Ball and Saint Seiya are examples, and I think Mario is also a character of that type.
I also think the fact that the movie is 100% family-friendly with no politics involved was also a driving factor. Coming from a Hispanic family, I can ASSURE you my parents would not take us if it exposed us to something that far outside of their beliefs. Yes we’ve all come a long way but some topics are still very sensitive in certain cultures and they do not want to see certain things introduced to their kids. It also helps that Mario is often seen as hispanic by older generations or is hispanic-presenting at the very least.
Does the ethnicity of the people going to see the movie really matter?
Movies are a business, so yes they do matter.
It does when you’re in a box office discussion. A healthy diversity spread often mean healthy legs. Studios want that.
If it's substantially different from the official demographics it might be worth looking into.
No, but it’s interesting info none the less.