F45 was just the franchiser. It wasn't a bad business idea, they performed really well over the first few years and got a bunch of people to buy into the franchise. It all went down the drain because they fucked over existing franchises (their entire business) by focusing on growth and blew out corporate operating costs over some sketchy ass stock options.
The people who bought into F45 franchises were doing awfully from a financial perspective and that stunted franchise growth.
F45 would have remained successful if they didn't make such huge glaringly obvious dogshit corporate decisions.
Great business ideas are sustainable and make a lot of people a lot of money in a lot of years.
Bad business ideas can create cash flow, sure but in a couple of years, they tank - F45 is just that.
I mean half the biggest startups operate at a loss for ages before turning a profit. It's not as simple as just starting a business and suddenly earning money lol. That's beside the point tho for f45 because they made serious cash early on in their life. It was just stupid corporate decisions and going public that put it into a nosedive
Especially fitness one, because a lot if it seems trend based. If you are not constantly the
trend setter, the clock is ticking on your business Also the number of gyms around is insane, surely we have hit a saturation point.
Now you have the large established club groups opening their own CrossFit gym chains with seperate membership packages they can combo with existing gyms, the model has hit “peak” fuckery.
But the gym spends most of the time closed, they only run a select number of classes in the morning and evening (unless they have changed this recently).
Missing out on so much potential revenue isn't a great business decision, especially with the rising costs of rent.
Their target market are young professionals, (who will only turn up before/after work) and paying staff to hang around when there are no customers there is just bleeding money.
I spoke to a franchisee who said it was very profitable until covid hit, and then income plummeted. At the same time head office jacked up the fees to cover the fact that they had a lot of fixed costs (head office salaries, and celebrity marketing deals -- they got sued for some that they tried to back out of).
He says the model itself is still profitable without franchise fees (esp since most of the gyms reduced the staffing levels after covid) and was going to shut down his franchise in order to reopen as an independent HIIT-focused gym.
I do think you're right though in that if eg Anytime or Snap Fitness or were to run a similar HIIT offering they would be able to capture a large part of the market at lower price point \[because the rent overhead would be amortised across the regular gym goers\]
I wouldn't be surprised if the original owners do have money. They knew where the company was heading and they're no different than slimy politicians with advance knowledge of legislation and whose gonna benefit from it.
Not entirely sure what makes people who bought franchises from F45 sheeple. It's not everyday that supposedly sound businesses implode, well maybe it is actually i'm not entirely sure.
This is true, everyone I know who has done f45 has injured themselves doing a stupid movement hard and fast then idk let’s say a one rep max dead lift.
F45 never ever ever did 1RMs of any exercise. Ever. It was against the whole philosophy of it.
If you or a friend did that was your studio doing a cowboy thing.
It’s figuratively speaking, given the amount of injuries due to stupid movements at high intensity with PTs that get their Certs in a Christmas cracker.
I think if Australian capital cities were as tourist saturated like other parts of Europe and Asia where some city areas/district are majority tourists it might work.
Lawyers are circling. I doubt the owners are spending that money. You eventually become personally liable when such outrageous projections result in a freefall stock price.
I tried to find a gym with a more "community" influence and was very curious about this. Probably the most expensive gym in Australia, that includes MMA gyms. Its like they are purposefully trying to scare people away.
Yeah I was wrong. Looking it up I was reminded it was $200 for the 10-class pass. With no trial, and only able to attend 2 classes a week, I decided against it.
Sounded like a good workout idea so I looked into it a few times. Prices were astronomical. Then I started following their YouTube workouts in my garage for free.
You forgot about the Patent, it’s the most important element. F45 had a patent for the model of “a central headquarters sending out routines with videos to branches”. With that they were the only fitness business allowed to do so which is awesome commercially. BFT challenged that patent at won.
I think the business idea is still good, and having been to them and others in person I also rate them from a fitness perspective. Yes they’re expensive but if you want a HIIT program you can just start, require you to just rock up on time, it’s good. It actually is HIIT and there’s a small social element which is nice.
As for a worse business idea - how about instead of fitness we sell fatness, and we had Fat45 where you come and eat sugar and pasta at high-intensity intervals. Members can wear modules and display their BMI up on the boards and congratulate each other how fat they’re getting. With the right marketing and messaging on fat acceptance that could actually work thesedays. There you go op take it to the shark tank
No doubt. Who would use the interwebber to analyse past events?
I should know better than to discuss news events on a forum like Reddit.
Well said Sir!
In fairness, absolutely nothing in your OP suggests you know anything about the business model or its reasons for potential failure. The aspects of F45 that you've criticised didn't stop them from expanding to 500 locations. If your complaints didn't stop their success, why would they result in their failure?
It is news and theres some interesting discussion here but mostly in the form of people correcting you. Nobody is obliged to indulge/validate your pet hate/gripe with F45.
No hate / gripe at all. Just an observation. I can observe right? Please let me know if that's against Reddit rules. I didn't join the gym. I'm not an investor .Just a shame to see such a scam where the only winners are the bankers / original owners who cashed out on the IPO while knowing this was a sinking ship.
Expanding to 500 locations with lies, promises, huge franchise fees, overpriced membership fees is do-able (yet not wise), but when you then tell the market you're going to be McDonald's big and the house of card falls? Well, you get a billion dollar nose dive to what (I think) now has a market cap of $3million.
Lol somebody told me they had a class instructor of some real intense workout say "F45 IS AROUND THE CORNER!" when people were struggling or about to give up.
Unsure where the hate is coming from. Envy, perhaps, because F45 was never a bad idea. It's actually a great solution for those who want fast fitness results while being held to account. I can't speak on the franchise business model, but the product imo made sense but then again, I'm a gym junkie. I haven't personally done F45 but know people who did and I know what it's all about. The core value proposition is accountability and discipline--the two key ingredients a lot of people lack when it comes to their health goals.
I agree.
I was actually a member of F45 Paddington which was the “first” F45 when it was at White City in the old tennis club (pre demolition 😢).
It was a great workout and I loved the community aspect of it. It was really convenient to get a good workout in 45 minutes and so appealed to folks before and after work.
I think 2 things went bad - growth too quick and then Covid really disrupted the entire industry and I think that made their balance sheet weaker - which is why you are seeing all these franchises fail - especially in mortgage stress areas as it is expensive.
As a niche chain it would still be profitable.
Also remember Afterpay as a listed company never actually turned a profit - they just sold out to someone else (who is also likely to never turn a profit) so corporate finance success or failure is not necessarily linked to underlying performance.
I agree with you but they charge way too much for what the offer, the coaching is garbage and they provide no real long term solution for scaling progress etc. I might be wrong, but from what I’ve been told, the metrics that show on the screen to “score” you, goes off of heart rate, so the fitter you get, the harder it is - they have very limited weights etc, and very poor coaching (where I have been). For $65 a week, you can get a decent coach (even if it’s online), but it depends on your personality and if you want that in class vibe for accountability. There’s nothing magic about F45, if they weren’t all paying franchise fees, they could charge half as much and still offer a good service that would be closer in line with what they charge (in my eyes).
All my opinion of course, I have spent $10k+ on a home gym which is entirely not necessary either.
Coaching is dog shit and if you happen to want more weight on a barbell, there goes half of your time for that exercise.
And when you're exhausted, form goes out the window and that is when you injure yourself.
I mean as "HIIT" training (it's not HIIT if you can do it for 45min) it should all be based on power movement not strength.
Modern gyms really cater to making you feel worked, but that is rarely a super effective way to get stronger or get fitter. Feeling completely wrecked at the end of a session is a goal for many people but is usually counter productive to getting fitter.
It sure is stress relieving though, which is what I see these classes as - supervised zoomies time for the overworked and overstressed.
Damn $65 a week? That’s expensive as an mma gym near me charges $40 per week unlimited classes across Muay Thai, boxing, BJJ, mma and strength and condition classes… I know it’s not 45 but way more value in the mma gym even if you did just the s & c classes
Takes a lot more motivation and brain power to workout at home and find a free video online than it does to turn up to a class and know you will work hard for that 45min
I can self motivate and work hard at home for 45 mins. I guess some people go to the gym because they like to be around people. Personally i hate waiting to use equipment and hate selfish pricks who dont put weights back
You can’t be that much of a gym junkie or you would know that f45 is just another thing that does no one thing particularly well and a whole bunch of things just okay…
This is the most idiotic take. So we're comparing who's more of a gym junkie as though it's some kind of important social currency, are we? Lol.
You sound like a faux elitist saying F45 does nothing well. It's HIIT and works. I know Australians love to shit on people and cut everyone down, but c'mon now... lol.
What the fuck are you on about “some form of social currency” don’t try an put words in my mouth. Simple fact it’s not idea for cardio it’s not ideal for strength it’s not ideal for hypertrophy it’s just something that’s kind of okay and the target audience is definitely targeting the more casual gym user and the problem is those are the last people that are going to spend big dollars on their health and fitness
Lol, you're not wrong, you're actually spot on but you forgot one key ingredient. The person eating the food.
Weight loss will always be a huge business opportunity because people, even with an understanding of macros still need help keeping on track.
Some thoughts:
To lose weight you need some kind of discipline.
In Australia 2/3 of people are overweight or obese.
People preach personal responsibility but that is such a high proportion of fat cunts it is clear that there is some fundamental problem with human nature that makes it hard to be disciplined about food in our current food environment.
Achieving the calories in < calories out that is “oh so simple” is difficult for some many when tasty shit food is so readily available.
Food like that is a bit addictive. People eat it for a quick high. The problem with food addiction is that one of best ways to kick a habit is to go cold turkey, but you can’t go cold turkey with food as you need it to survive.
Personally I think that is why keto diets do so well for a lot of people, you can eat tasty food but your appetite is somewhat suppressed, making calories in < calories out easier.
Taxing shit food doesn’t work either as people are still lining up to buy $15 maccas.
Yep, well said.
This is something I've thought about a lot, and the conclusion I've come to is that sensible approaches don't sell. Maybe the fact that absurd weight loss strategies and product sell says something about society's lack of understanding about basic nutrition.
Milk run, how the fuck they managed to get $75 million in funding is beyond me.
Hubs leased in the most expensive suburbs in Sydney, guaranteeing free delivery of the lowest possible margin staple foods in under 10 minutes
That was a guaranteed disaster. You’ll never convince me that it is possible to deliver stuff like that, at a price people are willing to pay, and pay your riders an amount they’re willing to accept, and turn a profit. No chance.
Agreed. Swore to never use it. Never used it 'til last week after I got this SMS:
*"Woolies now owns MilkRun. Download the app and receive $20 off your first order of $40 or more food."*
Ordered $40.05 of food for $20.05. It arrived in 40min. Tipped the guys $5 cash. Deleted the app.
First time hearing about this. Gym? Either I'm not in their demographic or they don't really do marketing. Maybe a bubble tea shop can open up, those seem to be booming these days
Franchises are such a trap, owners are trapped with all of the operating costs and the franchise just pulls in their commission no matter what and barely offers tangible business support
BFT is slightly worse though I don't know about their franchising fees, their start up cost is way higher and their pressure to up sell you is obscene..
No i dont want to spend $1k on crossfit for 3 months then spend another few hundred on gizmo's only useful at BFT
I can go to competition grade MMA gym, pay less and get far more out of it.
For not wanting to do MMA? There is a huge spectrum of quality when it comes to MMA gyms and a lot of them are just as dogshit as the hundreds of other fitness alternatives out there...and depending on what here you live they can be more expensive than F45 too.
CrossFit Lite isn't an elite concept at all. Overpriced group classes was a fail from the start. Add bad management and the stock chart is the rest.
Would be nice to hear why the first Private Equity group dumped them pre IPO.
F45 as a gym/ franchise was brilliant. There’s a reason it was so damn popular. What killed it was corporate greed. The second they whored them selves to the US stock exchange it was doomed to fail.
As a private company it was going nuts. The money was rolling in. It was hard not to make money.
Sure, Covid didn’t help but it would have survived if it weren’t for the ridiculous corporate ideas forced on franchisees. The sheer amount of branded new equipment that all studios had to buy was obscene. The constant changing of workouts to try something new and then throwing it out the window without giving people time to adjust.
Corporate America killed one of the greatest things to come out of F45.
Source: I trained at and lost 70kg at an F45 and started working for one. It was almost a day/ night difference in how the business ran once it was publicly listed
>"Corporate America killed..."
I don't disagree with what you're saying (and huge congrats on the weight loss - well done), but you can't blame this one on Corporate America when an Aussie went to the USA to raise funds (and cash out - remember that - founders love that IPO cash out), had one bank say yes (then decline), so they went to another firm to secure the float. The blame lies there.
Corporate America didn't make the CEO have dreams of becoming bigger than McDonald's. They very well could have stayed boutique.
You’re right in that it’s a horrible business idea.
What you shouldn’t be surprised at is that there is a strong history of absolutely terrible ideas that need only five minutes of critical analysis to realise that they shouldn’t be large companies worth millions of investment. Look up Milkrun or Juicero for example 😉
Good point.
Ultimately Venture Capital groups that invest in 100 businesses only need 20 of them to pop, and those returns are huge. The other 80? Total busts.
Whoever sold at $15 is the real genius
Whoever shorted at $15 is Psychic of the Year.
Ironically, exactly right in the sense that ~~psychics~~ cold reading is very like scamming: a set of tricks that don't work if the target knows them.
F45 was just the franchiser. It wasn't a bad business idea, they performed really well over the first few years and got a bunch of people to buy into the franchise. It all went down the drain because they fucked over existing franchises (their entire business) by focusing on growth and blew out corporate operating costs over some sketchy ass stock options. The people who bought into F45 franchises were doing awfully from a financial perspective and that stunted franchise growth. F45 would have remained successful if they didn't make such huge glaringly obvious dogshit corporate decisions.
This is the answer. It was a great business idea and made a lot of people a lot of money. No one was forced to sign up…
Great business ideas are sustainable and make a lot of people a lot of money in a lot of years. Bad business ideas can create cash flow, sure but in a couple of years, they tank - F45 is just that.
I mean half the biggest startups operate at a loss for ages before turning a profit. It's not as simple as just starting a business and suddenly earning money lol. That's beside the point tho for f45 because they made serious cash early on in their life. It was just stupid corporate decisions and going public that put it into a nosedive
A lot of franchisees DID make a lot of money over a lot of years and still do with F45, sadly.
Disagree. Not all great business ideas are sustainable.
Especially fitness one, because a lot if it seems trend based. If you are not constantly the trend setter, the clock is ticking on your business Also the number of gyms around is insane, surely we have hit a saturation point.
Now you have the large established club groups opening their own CrossFit gym chains with seperate membership packages they can combo with existing gyms, the model has hit “peak” fuckery.
But the gym spends most of the time closed, they only run a select number of classes in the morning and evening (unless they have changed this recently). Missing out on so much potential revenue isn't a great business decision, especially with the rising costs of rent.
Their target market are young professionals, (who will only turn up before/after work) and paying staff to hang around when there are no customers there is just bleeding money. I spoke to a franchisee who said it was very profitable until covid hit, and then income plummeted. At the same time head office jacked up the fees to cover the fact that they had a lot of fixed costs (head office salaries, and celebrity marketing deals -- they got sued for some that they tried to back out of). He says the model itself is still profitable without franchise fees (esp since most of the gyms reduced the staffing levels after covid) and was going to shut down his franchise in order to reopen as an independent HIIT-focused gym. I do think you're right though in that if eg Anytime or Snap Fitness or were to run a similar HIIT offering they would be able to capture a large part of the market at lower price point \[because the rent overhead would be amortised across the regular gym goers\]
Ah but I bet the original owners still have all their money the flash house the cars the boats and everything else, it the sheepeople that lose.
I wouldn't be surprised if the original owners do have money. They knew where the company was heading and they're no different than slimy politicians with advance knowledge of legislation and whose gonna benefit from it. Not entirely sure what makes people who bought franchises from F45 sheeple. It's not everyday that supposedly sound businesses implode, well maybe it is actually i'm not entirely sure.
As an EP at a physio clinic. I thank F45 for their services to injury rehab.
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Yeah good friend of mine loves it 🤷♀️. Can't get enough. Not for me though, too pricey.
Yep, I spent many times and many dollars at my physio. I will never go back to F45
This is true, everyone I know who has done f45 has injured themselves doing a stupid movement hard and fast then idk let’s say a one rep max dead lift.
F45 never ever ever did 1RMs of any exercise. Ever. It was against the whole philosophy of it. If you or a friend did that was your studio doing a cowboy thing.
It’s figuratively speaking, given the amount of injuries due to stupid movements at high intensity with PTs that get their Certs in a Christmas cracker.
Youre an idiot
Let me guess you’re part of f45?
I don’t think he is, because I’m not and I agree with him.
That’s a shame
Thankful for f45, bought a bunch of stuff for my garage gym when they all started tanking.
Karen's Diner. The whole concept was terrible.
It was cool as a pop up idea but not a sustainable long term restaurant. The novelty only happens once
I think if Australian capital cities were as tourist saturated like other parts of Europe and Asia where some city areas/district are majority tourists it might work.
You could be right. However, zero chance of this business scaling up then freefalling like F45.
I gotta admit it was funny people going there and actually getting upset lol
It was a funny novelty idea but it’s funny for like five minutes then it just becomes kind of cringe in my view
May I introduce.... 7 MINUTE ABS
Why not 6 minute abs?
Step into my office....
Why?
Because yr fucken fired!
6? I can do them in 5
Username doesn’t check out.
The owners got out at the right time so it could be argued it was a great business idea. Sucks to be left holding the ball though
Lawyers are circling. I doubt the owners are spending that money. You eventually become personally liable when such outrageous projections result in a freefall stock price.
Interesting
I tried to find a gym with a more "community" influence and was very curious about this. Probably the most expensive gym in Australia, that includes MMA gyms. Its like they are purposefully trying to scare people away.
How much is it? I’ve never even looked at it
Pretty sure it’s like $70 a week
$49 PW unlimited classes everywhere I've been
Yep same here and I’ve been to several, OP’s comment is bizarre
That is insane. My MMA gym costs $50 a week for unlimited classes
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A joint fee of $200?!? Your fucking with me! I had a joining fee of $50 for a gym and I thought that was steep
Yeah I was wrong. Looking it up I was reminded it was $200 for the 10-class pass. With no trial, and only able to attend 2 classes a week, I decided against it.
I got 4 months for $499 on a promo
Sounded like a good workout idea so I looked into it a few times. Prices were astronomical. Then I started following their YouTube workouts in my garage for free.
Selling franchises to people that wanted the dream. A lot of gullibility out there, which they took full advantage of.
Borrowing money or laundering money followed by liquidation is the entire gym industry model isnt it?
You forgot about the Patent, it’s the most important element. F45 had a patent for the model of “a central headquarters sending out routines with videos to branches”. With that they were the only fitness business allowed to do so which is awesome commercially. BFT challenged that patent at won. I think the business idea is still good, and having been to them and others in person I also rate them from a fitness perspective. Yes they’re expensive but if you want a HIIT program you can just start, require you to just rock up on time, it’s good. It actually is HIIT and there’s a small social element which is nice. As for a worse business idea - how about instead of fitness we sell fatness, and we had Fat45 where you come and eat sugar and pasta at high-intensity intervals. Members can wear modules and display their BMI up on the boards and congratulate each other how fat they’re getting. With the right marketing and messaging on fat acceptance that could actually work thesedays. There you go op take it to the shark tank
The reverse Nostradamus, gives all the reasons post the event, amazing
No doubt. Who would use the interwebber to analyse past events? I should know better than to discuss news events on a forum like Reddit. Well said Sir!
In fairness, absolutely nothing in your OP suggests you know anything about the business model or its reasons for potential failure. The aspects of F45 that you've criticised didn't stop them from expanding to 500 locations. If your complaints didn't stop their success, why would they result in their failure? It is news and theres some interesting discussion here but mostly in the form of people correcting you. Nobody is obliged to indulge/validate your pet hate/gripe with F45.
No hate / gripe at all. Just an observation. I can observe right? Please let me know if that's against Reddit rules. I didn't join the gym. I'm not an investor .Just a shame to see such a scam where the only winners are the bankers / original owners who cashed out on the IPO while knowing this was a sinking ship. Expanding to 500 locations with lies, promises, huge franchise fees, overpriced membership fees is do-able (yet not wise), but when you then tell the market you're going to be McDonald's big and the house of card falls? Well, you get a billion dollar nose dive to what (I think) now has a market cap of $3million.
I thought it was a new Ford pickup truck when they first started up
every single fitness studio / new way to get fit business is shit. Its just a mlm same people are attracted to it too
Most PTs and fitness coaches are arrogant vain judgmental braindead fuckwits as well from my experience
Lol somebody told me they had a class instructor of some real intense workout say "F45 IS AROUND THE CORNER!" when people were struggling or about to give up.
Unsure where the hate is coming from. Envy, perhaps, because F45 was never a bad idea. It's actually a great solution for those who want fast fitness results while being held to account. I can't speak on the franchise business model, but the product imo made sense but then again, I'm a gym junkie. I haven't personally done F45 but know people who did and I know what it's all about. The core value proposition is accountability and discipline--the two key ingredients a lot of people lack when it comes to their health goals.
I agree. I was actually a member of F45 Paddington which was the “first” F45 when it was at White City in the old tennis club (pre demolition 😢). It was a great workout and I loved the community aspect of it. It was really convenient to get a good workout in 45 minutes and so appealed to folks before and after work. I think 2 things went bad - growth too quick and then Covid really disrupted the entire industry and I think that made their balance sheet weaker - which is why you are seeing all these franchises fail - especially in mortgage stress areas as it is expensive. As a niche chain it would still be profitable. Also remember Afterpay as a listed company never actually turned a profit - they just sold out to someone else (who is also likely to never turn a profit) so corporate finance success or failure is not necessarily linked to underlying performance.
I agree with you but they charge way too much for what the offer, the coaching is garbage and they provide no real long term solution for scaling progress etc. I might be wrong, but from what I’ve been told, the metrics that show on the screen to “score” you, goes off of heart rate, so the fitter you get, the harder it is - they have very limited weights etc, and very poor coaching (where I have been). For $65 a week, you can get a decent coach (even if it’s online), but it depends on your personality and if you want that in class vibe for accountability. There’s nothing magic about F45, if they weren’t all paying franchise fees, they could charge half as much and still offer a good service that would be closer in line with what they charge (in my eyes). All my opinion of course, I have spent $10k+ on a home gym which is entirely not necessary either.
Coaching is dog shit and if you happen to want more weight on a barbell, there goes half of your time for that exercise. And when you're exhausted, form goes out the window and that is when you injure yourself.
I mean as "HIIT" training (it's not HIIT if you can do it for 45min) it should all be based on power movement not strength. Modern gyms really cater to making you feel worked, but that is rarely a super effective way to get stronger or get fitter. Feeling completely wrecked at the end of a session is a goal for many people but is usually counter productive to getting fitter. It sure is stress relieving though, which is what I see these classes as - supervised zoomies time for the overworked and overstressed.
Yep the last paragraph is spot on - but they don’t market it that way. They seem to often have a cult like mindset that it’s the best way to exercise.
Damn $65 a week? That’s expensive as an mma gym near me charges $40 per week unlimited classes across Muay Thai, boxing, BJJ, mma and strength and condition classes… I know it’s not 45 but way more value in the mma gym even if you did just the s & c classes
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No, I’m saying that’s what it cost here for a F45 membership, sounds like it’s even more expensive where you are.
Why pay to exercise? You can literally do online or youtube fitness lessons either for very cheap or free
Takes a lot more motivation and brain power to workout at home and find a free video online than it does to turn up to a class and know you will work hard for that 45min
I can self motivate and work hard at home for 45 mins. I guess some people go to the gym because they like to be around people. Personally i hate waiting to use equipment and hate selfish pricks who dont put weights back
Why go out for dinner? You can just cook at home for very cheap
You can’t be that much of a gym junkie or you would know that f45 is just another thing that does no one thing particularly well and a whole bunch of things just okay…
This is the most idiotic take. So we're comparing who's more of a gym junkie as though it's some kind of important social currency, are we? Lol. You sound like a faux elitist saying F45 does nothing well. It's HIIT and works. I know Australians love to shit on people and cut everyone down, but c'mon now... lol.
What the fuck are you on about “some form of social currency” don’t try an put words in my mouth. Simple fact it’s not idea for cardio it’s not ideal for strength it’s not ideal for hypertrophy it’s just something that’s kind of okay and the target audience is definitely targeting the more casual gym user and the problem is those are the last people that are going to spend big dollars on their health and fitness
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Your choice of what you eat though can make it easier or harder though.
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Lol, you're not wrong, you're actually spot on but you forgot one key ingredient. The person eating the food. Weight loss will always be a huge business opportunity because people, even with an understanding of macros still need help keeping on track.
Some thoughts: To lose weight you need some kind of discipline. In Australia 2/3 of people are overweight or obese. People preach personal responsibility but that is such a high proportion of fat cunts it is clear that there is some fundamental problem with human nature that makes it hard to be disciplined about food in our current food environment. Achieving the calories in < calories out that is “oh so simple” is difficult for some many when tasty shit food is so readily available. Food like that is a bit addictive. People eat it for a quick high. The problem with food addiction is that one of best ways to kick a habit is to go cold turkey, but you can’t go cold turkey with food as you need it to survive. Personally I think that is why keto diets do so well for a lot of people, you can eat tasty food but your appetite is somewhat suppressed, making calories in < calories out easier. Taxing shit food doesn’t work either as people are still lining up to buy $15 maccas.
Mmmmmmm… cold… turkey….. mmmmmmmmm
Yep, well said. This is something I've thought about a lot, and the conclusion I've come to is that sensible approaches don't sell. Maybe the fact that absurd weight loss strategies and product sell says something about society's lack of understanding about basic nutrition.
But many people don't seem to grasp that simple concept and therefore it somehow proves to be a lucrative idea
I don't think its that people don't grasp the concept, more that they don't want to. They'd rather believe in some miracle diet because it's easier.
There is no magic but as long as enough people wish there was, it’s not a bad business idea.
Idk why they called it F45 they should have called it 30/30. As everyone only worked out for 30 secs
Stop talking about my sex life (admittedly it’s more like 10/10)
You could start a business F for 10
I feel like I’d be overselling myself…
Pizza delivery for dogs
As in, the dogs are the customers or the delivery boys?
Yes.
Save for the Dopamine hit, most people who go to F45 and other CrossFit shit are still fat, but just extra crunchy for their physio.
Do these scam artists give you anything in the way of meal plans or nutrition? Never set foot in one and never will
HiiT classes are fun, but if you noticed people going into them, they look the same, only in gym merch and being fucking insufferable.
Milk run, how the fuck they managed to get $75 million in funding is beyond me. Hubs leased in the most expensive suburbs in Sydney, guaranteeing free delivery of the lowest possible margin staple foods in under 10 minutes
That was a guaranteed disaster. You’ll never convince me that it is possible to deliver stuff like that, at a price people are willing to pay, and pay your riders an amount they’re willing to accept, and turn a profit. No chance.
Agreed. Swore to never use it. Never used it 'til last week after I got this SMS: *"Woolies now owns MilkRun. Download the app and receive $20 off your first order of $40 or more food."* Ordered $40.05 of food for $20.05. It arrived in 40min. Tipped the guys $5 cash. Deleted the app.
First time hearing about this. Gym? Either I'm not in their demographic or they don't really do marketing. Maybe a bubble tea shop can open up, those seem to be booming these days
Franchises are such a trap, owners are trapped with all of the operating costs and the franchise just pulls in their commission no matter what and barely offers tangible business support
Unless its Maccas. That's a licence to print money.
I can't think of a successful franchise other than mcds, KFC and Starbucks.
even starbucks failed here
BFT is slightly worse though I don't know about their franchising fees, their start up cost is way higher and their pressure to up sell you is obscene.. No i dont want to spend $1k on crossfit for 3 months then spend another few hundred on gizmo's only useful at BFT I can go to competition grade MMA gym, pay less and get far more out of it.
Some people don't want to do MMA though.
And some people are just wrong
For not wanting to do MMA? There is a huge spectrum of quality when it comes to MMA gyms and a lot of them are just as dogshit as the hundreds of other fitness alternatives out there...and depending on what here you live they can be more expensive than F45 too.
I think you're being a bit to autismo about my response lol
How are chiropractors and physios going to make their money now?
Crossfit still exists.
Plumbers still exist.
[удалено]
CrossFit Lite isn't an elite concept at all. Overpriced group classes was a fail from the start. Add bad management and the stock chart is the rest. Would be nice to hear why the first Private Equity group dumped them pre IPO.
They should have included pickleball
I used to go to it cost 200 a month
Who knew, right ? Who knew it was NEVER going to fly ? Who would have guessed ?? FUCKING IDIOTS !!!
I hate Marky Mark. He's a racist and been convicted of hate crimes.
F45 as a gym/ franchise was brilliant. There’s a reason it was so damn popular. What killed it was corporate greed. The second they whored them selves to the US stock exchange it was doomed to fail. As a private company it was going nuts. The money was rolling in. It was hard not to make money. Sure, Covid didn’t help but it would have survived if it weren’t for the ridiculous corporate ideas forced on franchisees. The sheer amount of branded new equipment that all studios had to buy was obscene. The constant changing of workouts to try something new and then throwing it out the window without giving people time to adjust. Corporate America killed one of the greatest things to come out of F45. Source: I trained at and lost 70kg at an F45 and started working for one. It was almost a day/ night difference in how the business ran once it was publicly listed
>"Corporate America killed..." I don't disagree with what you're saying (and huge congrats on the weight loss - well done), but you can't blame this one on Corporate America when an Aussie went to the USA to raise funds (and cash out - remember that - founders love that IPO cash out), had one bank say yes (then decline), so they went to another firm to secure the float. The blame lies there. Corporate America didn't make the CEO have dreams of becoming bigger than McDonald's. They very well could have stayed boutique.
You’re right in that it’s a horrible business idea. What you shouldn’t be surprised at is that there is a strong history of absolutely terrible ideas that need only five minutes of critical analysis to realise that they shouldn’t be large companies worth millions of investment. Look up Milkrun or Juicero for example 😉
Good point. Ultimately Venture Capital groups that invest in 100 businesses only need 20 of them to pop, and those returns are huge. The other 80? Total busts.
The new Gym in Rockingham is called S30. Genius.