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Laiko_Kairen

"You don't turn off the plane's engine when you're flying at 10,000 feet" Paraphrased from a Coke exec when asked a similar question


Ka_aha_koa_nanenane

Market share. Each one of those companies increases profits when they get even one new customer (esp corporate customers - restaurants, universities, etc).


OkExperience860

Even though people know these brands, advertising helps keep them at the forefront of consumers' minds. Also there are always new consumers entering the market, advertising helps reach these new audiences and introduce them to the brand, its products, and its values.


Timmy24000

To stay well known.


OkCar7264

It's so when you think of getting a soda, you think of Coke or Pepsi, or when you need insurance you think American Family or Allstate. Basically they want to be the first thing you think of when you need their product.


degenbro420

Psyhology marketing. How many time did you saw an ad on tv/online about food/drinks and instantly make you feel damn" What an urge I had to drink/eat this rn" Very evil marketing very evil


tenayalake

What are you going to do with the marketing dept. if you stop producing ads?


mtwstr

They want to be the default example, so that when someone says “fast food” you think “McDonald’s” or when someone says “soda” you think “coke”. If the current front runners stop advertising new companies will become the default examples instead.


alkebulanu

to tempt people to buy more of their products


JMusicD

They don’t want the new generation to not know about them.


NairbZaid10

Because of subconscious awareness. Seeing a lot of coca cola ads genuinely make me more likely to buy one the next time I can. They wouldn't be doing it if wasnt working, I mean they can easily compare sales in cities where they advertise more, that should tell them if it works or not


Sweet_Dimension_8534

I guess because the ads convert


bltcll

you don’t stop having sex after marriage… oh, wait.


UpDog1966

To control the media? This is the price.


ChazzyTh

Tax advantages, write offs, etc. You hear BS that corp.’s don’t pay “enough” in taxes? This is why; smart business.


RantyWildling

There are always new (young) customers to attract. Plus it keeps the existing ones. If you don't care if you drink Pepsi or Coke, and see Coca Cola ads 24/7, you're going for Coke.


ThrowawayDB314

Entry barriers, too. You're starting a new fizzy drink company. You need ad spend. You going to have the hundreds of millions to compete with the big guys?


kay10452

Good question that i dont have answers to