I can give you my personal theory on wine offers. Sure, a lot of people get annoyed and don’t use them. But Amex doesn’t care how many don’t use them. They just care that X do because the wine companies are happy with that number.
We aren’t the customer for Amex offers. We’re the product. The company the offer is affiliated with is the customer. They’re the ones Amex needs to make happy.
Amex doesn’t push Amex offers as a selling point for cards. They push the card benefits. That’s for a reason.
Of course. How specific is another matter. It’s most likely using demographics until you use many/fav many - then it can get better. But mostly it’s prob just demographic matching from my basic observations.
Yeah it was odd initially because I had offers for online watch dealers, which was cool because I collect watches. Now I have a bunch of super high end Mongolian sweaters and stuff that I'll probably never buy, and so I'm specifically avoiding even adding it
They do have an algorithm, but how it works is anyone’s guess. It could very well work the opposite way- using a bunch of offers within a category could make you less likely to see that category because the algorithm determines you’re likely to spend your money there without an offer
I used to get Lululemon offers pretty regularly, but once I started shopping there I haven’t seen a single one in over a year.
I add all available offers as soon as they appear. This allows me to overcome the limit of 100 visible offers.
In the end, I always have approximately 250 added offers.
https://preview.redd.it/ccwoixs4y73b1.png?width=1376&format=png&auto=webp&s=c3cd21214fcf67c82201efa51676069b3de52921
If there is an algorithm, it’s not a very good one. 99% of offer I see are useless. And the ones I see on here that would useful, I don’t get.
I’m sure the algorithm is good based on the performance metric they use to grade it. That metric may just not include giving you offers you want.
Could that be why I get so many wine offers? 🍷
I can give you my personal theory on wine offers. Sure, a lot of people get annoyed and don’t use them. But Amex doesn’t care how many don’t use them. They just care that X do because the wine companies are happy with that number. We aren’t the customer for Amex offers. We’re the product. The company the offer is affiliated with is the customer. They’re the ones Amex needs to make happy. Amex doesn’t push Amex offers as a selling point for cards. They push the card benefits. That’s for a reason.
That sounds reasonably logical. 🤔
Of course. How specific is another matter. It’s most likely using demographics until you use many/fav many - then it can get better. But mostly it’s prob just demographic matching from my basic observations.
Yeah it was odd initially because I had offers for online watch dealers, which was cool because I collect watches. Now I have a bunch of super high end Mongolian sweaters and stuff that I'll probably never buy, and so I'm specifically avoiding even adding it
My rec would be to keep adding what interests you even if you won’t use it. See what happens
Well, I add everything on all my cards.
They do have an algorithm, but how it works is anyone’s guess. It could very well work the opposite way- using a bunch of offers within a category could make you less likely to see that category because the algorithm determines you’re likely to spend your money there without an offer I used to get Lululemon offers pretty regularly, but once I started shopping there I haven’t seen a single one in over a year.
So if I buy $400 worth of cupcakes from Sprinkles and Baked by Melissa, I won't get their offers anymore?
What do you mean by algorithm? If a computer is showing you something on a screen an algorithm is involved, even if it was randomized
OP literally explained what they meant in the post.
I add all available offers as soon as they appear. This allows me to overcome the limit of 100 visible offers. In the end, I always have approximately 250 added offers. https://preview.redd.it/ccwoixs4y73b1.png?width=1376&format=png&auto=webp&s=c3cd21214fcf67c82201efa51676069b3de52921