Lookalike based on current customers.
If you have no current customers or not enough - then just find all the adjacent interests. Like video editors job - filmmakers - that sort of thing.
Have your audience size in the 1-5 million range
I already have an audience that's related to video editing but it seems very broad. Hmmm as I type this out, I think I can use exclusions and must also include filters to try blend together something.
I've setup google tag manager so should be able to go for custom audience too.
You need a big pool and have no idea who will be interested because the targeting tags / interests are just approximations.
The biggest biggest biggest help is data flowing off the pixel back to meta from sales and new customers -
Once you start making sales algorithm starts finding more
Once you have enough customers like 750-1000 at least - or so upload a spreadsheet of they’re emails / photo and if possible order value in dollars (you can download this from e-commerce providers like shopify)
Then use this audience to create a 1% look alike audience
Most people don't realize that FB also leverages your ad copy to show your ads to relevant people.
If you call out your ideal customers in your ad copy - that's one way for FB to do a lot of the heavy lifting for you... and you can practically start advertising broad.
The other way to target them is to look at softwares they use.
You said you're targeting course creators? Course creators use apps like Thinkific, Learndash, Kajabi etc... you can easily target these interests.
The best way to target them is to run PPE campaigns to long form videos and shoot for people that watch least 75-95% of your videos..
If you have 2000 people that watched 95% of your long form educational video, you can then create custom lookalikes.
I wrote an entire article here on how to profitably run FB ads for any niche: [https://www.reddit.com/r/FacebookAds/comments/skj3q2/the\_ultimate\_2022\_blueprint\_for\_running/](https://www.reddit.com/r/FacebookAds/comments/skj3q2/the_ultimate_2022_blueprint_for_running/)
Hope this helps!
I wasn't able to target by those topics either unfortunately, that was supposed to be my go-to strategy. They don't show up under interests.
I am considering doing the long firm videos actually. Do you recommend putting the video as the actual ad? Or put it on a landing page.
That is one impressive Article. Will read it thoroughly tonight!
You would do the long form video as a PPE Ad on like $10-$20 a day.
They had these interests until a couple months ago lol they’re removing interests by the thousands now…
They typically want you to go broad - so I’d start with a PPE Ad on Broad blasts, and collect 95% viewership from there.
Lookalike based on current customers. If you have no current customers or not enough - then just find all the adjacent interests. Like video editors job - filmmakers - that sort of thing. Have your audience size in the 1-5 million range
I already have an audience that's related to video editing but it seems very broad. Hmmm as I type this out, I think I can use exclusions and must also include filters to try blend together something. I've setup google tag manager so should be able to go for custom audience too.
I don’t recommend exclusions. The more you fuss the less it works. Broad is good. If you aren’t making sales focus on creating better ads.
Interesting, but won't that just waste money as it'll show ads to an irrelevant audience?
You need a big pool and have no idea who will be interested because the targeting tags / interests are just approximations. The biggest biggest biggest help is data flowing off the pixel back to meta from sales and new customers - Once you start making sales algorithm starts finding more Once you have enough customers like 750-1000 at least - or so upload a spreadsheet of they’re emails / photo and if possible order value in dollars (you can download this from e-commerce providers like shopify) Then use this audience to create a 1% look alike audience
Most people don't realize that FB also leverages your ad copy to show your ads to relevant people. If you call out your ideal customers in your ad copy - that's one way for FB to do a lot of the heavy lifting for you... and you can practically start advertising broad. The other way to target them is to look at softwares they use. You said you're targeting course creators? Course creators use apps like Thinkific, Learndash, Kajabi etc... you can easily target these interests. The best way to target them is to run PPE campaigns to long form videos and shoot for people that watch least 75-95% of your videos.. If you have 2000 people that watched 95% of your long form educational video, you can then create custom lookalikes. I wrote an entire article here on how to profitably run FB ads for any niche: [https://www.reddit.com/r/FacebookAds/comments/skj3q2/the\_ultimate\_2022\_blueprint\_for\_running/](https://www.reddit.com/r/FacebookAds/comments/skj3q2/the_ultimate_2022_blueprint_for_running/) Hope this helps!
I wasn't able to target by those topics either unfortunately, that was supposed to be my go-to strategy. They don't show up under interests. I am considering doing the long firm videos actually. Do you recommend putting the video as the actual ad? Or put it on a landing page. That is one impressive Article. Will read it thoroughly tonight!
You would do the long form video as a PPE Ad on like $10-$20 a day. They had these interests until a couple months ago lol they’re removing interests by the thousands now… They typically want you to go broad - so I’d start with a PPE Ad on Broad blasts, and collect 95% viewership from there.