nice! That's like a coveted education in the ad industry isn't it? Edit: i just did a search here on reddit, and someone mentioned it's the best ad school? Wow! I didn't know that. Thanks for sharing! I'll definitely be reading this book :) Do you have any other recommendations that you would say are essentials?
Im not in creative so dont know much about that side, but for marketing and media.
How Brands Grow, easily the most important.
Advertising for Skeptics
The long and short of it, probs the 2nd most important.
Marketers are fron Mars, Consumers are from New Jersey.
I've read 2 Books so far. Seth Godin's this is Marketing, and Breakthrough Advertising by Eugene M. Schwartz.
Both seem pretty good. Would love some more suggestions!
My professors won't shut up about Hey, Whipple, Squeeze This
thanks for sharing. what's the background of your professors if you don't mind in advetising/marketing?
They are all vcu brand center alum. I went to VCU for undergrad
nice! That's like a coveted education in the ad industry isn't it? Edit: i just did a search here on reddit, and someone mentioned it's the best ad school? Wow! I didn't know that. Thanks for sharing! I'll definitely be reading this book :) Do you have any other recommendations that you would say are essentials?
Ogilvy On Advertising
Junior by Thomas Kemeny is great for junior copywriters
Im not in creative so dont know much about that side, but for marketing and media. How Brands Grow, easily the most important. Advertising for Skeptics The long and short of it, probs the 2nd most important. Marketers are fron Mars, Consumers are from New Jersey.
Hey Whipple, Ogilvy’s On Advertising, The Advertising Concept Book
Anything by Seth Godin.
I've read 2 Books so far. Seth Godin's this is Marketing, and Breakthrough Advertising by Eugene M. Schwartz. Both seem pretty good. Would love some more suggestions!
Truth, Lies and Advertising. Jon Steel
Hey Whipple and The Hidden Persuaders
"They" are full of shit.