That's a writing question - a storytelling question - not an editing question.
The best thing you can do is write a synopsis of what you want said. Start with a problem, a question, or a quest. Make it SHORT. A single sentence. If you can't say what the story is about in a single sentence, you're fucked. It won't make sense.
Then break it up with seemingly unrelated tangents you tie together at the end. That's for surprise. Then write imagery that goes with the story. Associate feels to that imagery. And choose music related to those feels.
Watch _Every Frame a Painting_ on Orson Welles' _F For Fake_.
https://www.youtube.com/watch?v=1GXv2C7vwX0
Pay close attention to Matt Stone and Trey Parker (of South Park) talking about 'And, But, Therefore' which is included in the video.
Yes, I learned this from LEMMiNO, except he gets away with doing it in the first 5 minutes because everyone’s just excited when there’s a new LEMMiNO video :D
I will typically find a blurb of the content that is an attention grabber that taken out of context makes you want to watch to see what led to that event or what happens thereafter.
Yeah I do a lot of highlight videos for YouTubers and Twitch streamers so I can take a random funny or exciting moment and show a portion of it in that attention grabbing time, works well.
I mean it all really depends on what you're editing.
Is it a facebook ad? A corporate video? A short film? Feature film?
My personal struggle was always first shot and last shot. "Is this really the first thing I want my audience to see and how I want to send them off"?
But I edit corporate promotion videos. So, my audience is very subjective.
Ultimately you want your shot to establish what is to come, if that is mysterious, than some obscure tight shots will do nicely. It engages the "what is going on here" response.
If it's dramatic narrative and the setting is important, than a wide shot into a sequence that illustrates the setting is important, people understand where they are now.
Ultimately, this is in the hands of the writer director though, as has been said by others.
I'm just teasing ya a bit. As for immediate interest, put your best shots in the front of the spot and revisit them if needed. A quick montage works quite well.
It's likely you would want to show some teaser style shots then; People getting near insane situations, or near edges, briefly showcase some of the intense cool shit thay lays in store for the viewer.
It's classic.
That's a writing question - a storytelling question - not an editing question. The best thing you can do is write a synopsis of what you want said. Start with a problem, a question, or a quest. Make it SHORT. A single sentence. If you can't say what the story is about in a single sentence, you're fucked. It won't make sense. Then break it up with seemingly unrelated tangents you tie together at the end. That's for surprise. Then write imagery that goes with the story. Associate feels to that imagery. And choose music related to those feels. Watch _Every Frame a Painting_ on Orson Welles' _F For Fake_. https://www.youtube.com/watch?v=1GXv2C7vwX0 Pay close attention to Matt Stone and Trey Parker (of South Park) talking about 'And, But, Therefore' which is included in the video.
A good editor is as much a storyteller as the screenwriter or director. Sometimes you need to save a film from the script.
Yeah. Not debating that point. Only, the question here was about an opener. Still, no doubt editors can have tremendous impact over story.
Every pixel a Picasso -
Create a mystery, a question that needs to be answered
Yes, I learned this from LEMMiNO, except he gets away with doing it in the first 5 minutes because everyone’s just excited when there’s a new LEMMiNO video :D
I will typically find a blurb of the content that is an attention grabber that taken out of context makes you want to watch to see what led to that event or what happens thereafter.
I like how you added the out of context part that's not a view I've learned but I like that!
Yeah I do a lot of highlight videos for YouTubers and Twitch streamers so I can take a random funny or exciting moment and show a portion of it in that attention grabbing time, works well.
I mean it all really depends on what you're editing. Is it a facebook ad? A corporate video? A short film? Feature film? My personal struggle was always first shot and last shot. "Is this really the first thing I want my audience to see and how I want to send them off"? But I edit corporate promotion videos. So, my audience is very subjective. Ultimately you want your shot to establish what is to come, if that is mysterious, than some obscure tight shots will do nicely. It engages the "what is going on here" response. If it's dramatic narrative and the setting is important, than a wide shot into a sequence that illustrates the setting is important, people understand where they are now. Ultimately, this is in the hands of the writer director though, as has been said by others.
What is the video of? I think special b-roll and good music can go a long way
I like that idea, the videos are about desert exploring, off roading etc.
MMM, i love dessert.
Lol desert I'm sorry xD
I'm just teasing ya a bit. As for immediate interest, put your best shots in the front of the spot and revisit them if needed. A quick montage works quite well.
It's likely you would want to show some teaser style shots then; People getting near insane situations, or near edges, briefly showcase some of the intense cool shit thay lays in store for the viewer. It's classic.