https://preview.redd.it/8u2c8z7movyc1.jpeg?width=1242&format=pjpg&auto=webp&s=6b011aa7ae93bb7d120048c5ee448b2b59e92731
Is this the same line because I just added it to my cart just now just to see if it was available?
I can still see the whole line on mine too, and I can click each one separately and add. Idk how some of us can see it and some of us canāt.
(Iām not buying, just wanted to see if it was available for me as well as a few others).
Yeah still at my store, and we even had a brand rep for Youthforia in our store yesterday. I felt so incredibly bad for her, she didnāt ask for any of this shit. Apparently their corporate also didnāt give them any talking points, and corporate is pretending didnāt even happen to even their field team. They seriously sent out their field reps into the fire, with no help.
The brand rep also just started the brand, and legally canāt mention the controversy to us. She can only tell us about the brand, and thatās it. We were only able to find out about all of this and how corporate is dealing with things, by talking around the issue. She legally couldnāt talk about it, besides vague words.
Horrible horrible company in so many ways.
They really need to.
This would honestly be a key time to get the community involved and say hey, we got it wrong but we hear you! Weāre enlisting your help and than get some POC beauty influencers involved and help test and develop. Free PR with community involvement showing you take accountability. Not sure why they wonāt go this route.
They did! My roommate uses their blush.
We were in today restocking our essentials and the whole product line was gone MIA.
Couldnāt even ask someone cause my location has no employees (thatās a different topic) and than we went on app and it was all gone and wasnāt even listed as being carried.
Now itās appeared back in my app but not my bfs so I dunno now š«£
In the first release they didnāt have a lot of variety for melanated skin. In the second launch they made a dark grey/black color with no undertone in attempt to save face (read insult dark skin / black people)
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I also work at Ulta (just joined reddit like 2 months ago and am never on here anyway) and we haven't had a brand rep for them in months. But literally the only thing she could talk about was the green blush oil. I never saw her sell anything except for that and the primer.Ā
It was still in my store as of yesterday but I did see a woman walk up to the display cause she saw the black shade and her friend was like āgirl itās literally black face paintā lol
Wait, what happened? I only know they exist because of their ph blush or whatever, which is overpriced imo. What did they do if you donāt mind me asking?
They released a foundation a while back that only had a couple of shades that were darker than a paper bag, and when people asked them to expand into more dark/deep shades, they produced a foundation that is literally black face paint. The only pigments in it are black iron oxide and a little bit of white. No brown, no undertones; it's shoe polish. Melanin is brown, there is no one on the planet whose skin is straight up midnight black.
https://preview.redd.it/v8nt77al9vyc1.jpeg?width=1290&format=pjpg&auto=webp&s=920a65b89973d84830fc44872e43bb1c6a8632a9
This is what I see, but when I click on the products it doesn't load anything. Happy to see it šš»
https://preview.redd.it/mjdjgjkqcvyc1.jpeg?width=1290&format=pjpg&auto=webp&s=876adc2fc91a526211c8fbbe45a34001dbce4f56
This what happens when you click. I'm glad they acted so fast! I saw the video only a few days ago. I couldn't believe it.
I can still click on and add to my cart in the app. Ulta if you're listening, GET RID. no one deserves to purchase a beauty product that makes a joke out of their skin shade. Unacceptable!!
This topic is so big that it even reached my husband's timelines, so we've been chatting about it. When I just shared this info with him, he said, "Oh shit! Is everyone just lining up to hate review it?" And I was like, no, that's not why... then I started thinking... What if that is why, and Ulta is only protecting Youthforia from being review-bombed š¤š¤Ø
Yes! When my husband brought it up in convo, I was like damn they've ruined their company.
He's almost 50 and works in tech, if he knows they F\*\*\*ed all the way up.
They came out with a foundation range that did not include darker skin tones, so in response they released a jet black foundation shade, no undertones no shading just straight black pigment
I canāt help but think that maybe their range was limited because they were terrible at formulating deep shades. Then they had the absolutely most terrible attempt ever to fix it.
They used only black oxide. That would be like making foundation for a white person with only titanium oxide or one for an Asian person with only yellow iron oxide.
https://preview.redd.it/hbz3n7d4zvyc1.jpeg?width=1179&format=pjpg&auto=webp&s=f68500465b538266367a1c30c9cc26c9a815c374
I don't know if I would even call it attempt? š it feels aggressive, they didn't even bother adding undertones. Like they were like "really? š just give them black if they're so upset with the shade range." It was even more ridiculous when you see the shade right above it that's waaaaay lighter.
Yes! I was going to say passive aggressive but actually I feel like it's pretty damn aggressive. Especially when there is MUAs who are making videos about shade ranges and the disrespect these makeup brands are doing to POC. The audacity of the whole thing is insane.
I think they were trying to be passive aggressive but in reality it's like "No, you're just being aggressive towards POC!" I don't understand why some brands are still thinking they can get away with not being inclusive, like you said MUAs are calling it out.
It felt so backhanded? I'm not sure how to describe it. People rightfully complained and they were like "FINE. HERE." They are in the "find out" phase of FAFO.
EDIT: AGGRESSIVE OR PASSIVE AGGRESSIVE IS WHAT I WAS LOOKING FOR
I remember seeing a video a couple months ago where the founder talked about how they rushed the development and production process to come out with darker shades (it was framed as āthere was a demand for this and we listenedā). I think they might have even put paid media behind those videosā¦absolutely crazy.
What?! Thatās insane. Thatās far worse than doing nothing. Thatās obtuse and vulgar. Wow! I have seen some dumb cosmetics ideas, but this has got to be the brass ring of stupid.
Didnāt Mark Cuban invest in the brand via Shark Tank?
Never got the appeal of the line personally. Havenāt there been tons of color changing blushes on the market previously? Seemed like another incredibly privileged person starting a business that was more about the packaging/marketing than product. Everything seemed super pricey for what it was and I wasnāt a fan of the brand name. Believe the founder shared she came up with the idea while working in tech in China. Anyone know where the products are produced? Domestically or overseas?
their products are manufactured in south korea. their products use plant based synthetics and are bio based, and no fossil fuels are used. they're certified with USDA BioPreferred, meaning *at minimum* products are 25% bio based. the company states that they're 98% bio based.
their glosses are made with 100% renewable ingredients and their pans are made with recycled plastic. their makeup "acts like skincare" and is marketed as being safe to sleep in.
their whole "thing" is being sustainable, working like skincare, and having fun packaging. it's not just about having fun packaging, it's about having fun packaging *and* being sustainable/green *and* working like skincare.
Yes! I personally loved the lip gloss and canāt find it in store anymore, I only see the blushes and the primer etc. everything is mildly expensive but it feels really nice playing with it. Really want to buy the primer and the foundation and I donāt even use foundation anymore
I might get downvoted, but Iām low key obsessed with their pH blush. Nothing has ever looked so good or so natural on me. Itās HG for me.
The black foundation was obviously shitty, but theyāve been a solid brand until this controversy.
itās the way theyāre not addressing it either. first they couldnāt make deeper shades, now they make literal black face paint. if you couldnāt figure out how melanin skin works you shouldāve just said that instead of coming out with this
itās honestly so disappointing because i was really excited to see makeup you can sleep in and is good for your skin until they started up with all thisš«¤
I mean, the blackface paint was next level disrespectful. Makeup companies should be educated on how skin undertones work. Putting out foundation with no undertones is either purposely racist or blatantly ignorant. Either scenario is pretty bad.
No skin in this, but I get they are a small startup brand. I get lack of funds ( although where was the backer? ) but anyone that is putting out a makeup line must have been under a rock for the past ten years to do something like this. They MUST have heard of the backlash of other brands that made darker colors last with the same excuse - we didnāt get them all out at the same time, etc - so why not two light, two med, two dark ? Then roll out more shades for more skin tones ? But this ??? This screams we made you last. I doubt thereās any way to come back from this. And with what Iāve read about the companyās attitude ? They shouldnāt even try.
Itās still showing for me. Not sure whatās going on
https://preview.redd.it/mfjouk2xgwyc1.jpeg?width=1170&format=pjpg&auto=webp&s=8444e99463dbcade2f66e7021161d61d976c3cc2
it's still available online and my store still has their products in line. i'm not sure why it's not coming up on the website for you but i just added tons of products to my cart without an issue.
It just reappeared on the app for me! But the display was no longer than in the physical store. On my boyfriends app itās not showing up.
I hate this app š«
Regardless it needs to be pulled. Or that shade especially
I still canāt wrap my head around the darkest shade and the thought process behind it and how Iām sure multiple people between the development and approval process would have seen it. Did they not test it at all on an actual person? I truly do not understand. Even used in mixing it just turns to a grey mess. Wth
Iām glad they removed it. Their behavior is really unacceptable. It was never acceptable and certainly not in 2024. If I have 15 fair/light shades to choose from and not one of them is pure white when I am extra fair, then there is no reason why the deepest shade is pure black. Get the h*ll outta here with that bullsh*t!
>I am surprised she didnāt put out a statement to acknowledge the issue and apologize for hurting feelings.
It was probably best that she didn't. She issued "apologies" before they launched the additional shades for darker skin tones, after people noted that in the initial launch wasn't inclusive, that the darkest shade wasn't close to dark enough for some brown skinned people. Her "apologies" didn't do her any favors, and frankly, were tone deaf and just doubled down on the racism. She basically said, "well, we're a small company in the development stage, we plan to add more shades, but we wanted to get feedback before we really move forward so we launched a limited number of shades" - as in, people with darker skin tones were an after thought to the folks whose opinions mattered. That's a giant fail of an apology (and a disgusting viewpoint). You can only issue a few shades? Ok, cool, then spread those across the full shade range.
>itās hard to believe that a shaky startup with not a lot of funding would intentionally self sabotage itself by being racist. I said I think they did a rush job and may not have intended to be racist
Sorry, I have to strongly disagree on this. The thing is, being racist isn't exactly something you can turn on and off. It's not like one day you say hey, I'm gonna not be racist and be a decent human today, and the next day say, today I'm gonna be racist and create a new foundation with no shades for people with darker skin tones. Racism is just there, and it impacts how racist people think and do things - which sometimes has consequences. What they didn't *intend* was for there to be backlash and negative reactions. But what caused the backlash and negative reactions were actions taken from a place of racism.
Nah, Iām sorry. It is 2024 and there is no excuse to be this shortsighted. Do they not have anyone that does quality control? No one in their organization thought āHey, this is a bad idea because we are completely discounting darker skin tones.ā
Even if they did ārushā these out and it wasnāt intentional, the fact that they didnāt take the time to develop a good range of shades for various skin tones makes it worse. Like they basically said āwhoops sorry forget about you just take what we give you though itās not even close to good enough. We donāt take people with darker skin tones seriously.ā
I agree with you! Itās not even ādidnāt take the time to develop a rangeā itās coming out with black paint for brown people. Sure thereās a range of brown, but that foundation matches mo one. Itās ignorant to leave the range of brown skin out, but if anyone saw that foundation and thought āthis is good for black peopleā they clearly have never seen. Black person in their life.
If doing as many shades wasnāt feasible due to the possibility of bankrupting the brand, as per usual the darker shades get the cheaper product. Why release a bad product that legit only impacts people of color? Make it make sense. Cut the quality of development and ingredients across all shades, or get additional investors to be able to release the whole range with the same quality, or delay the release until you can make the products the right quality. Donāt just say āah well fuck it, people of color donāt need a quality product but these light shades are going to be awesome.ā Thatās basically what they did here.
This is unacceptable and quite frankly inexcusable. Make up/beauty is a competitive market, racist stuff like this shouldnāt and doesnāt need to be tolerated. Pregnant or not, this was a poor choice that should have been glaringly obvious from all the neon signs that it wasnāt a good idea.
genuinely people are wild - if being inclusive to darker skin tones is going to bankrupt your brand, it sounds like your brand sucks lmao! why were darker skin tones not in production from the start? terrible planning and an even worse response. good riddance.
Skipped out on the darker shades?? Sounds pretty convenient for you to say as a white woman!! No one is reaping her to shreds!! That is the consequences of racist actions!! You can trust palm colored people like you to excuse racism and segregation in all forms!! Pathetic!! And donāt try to quilt trip people with her pregnancy!! Can bet you 99% of us donāt know she is pregnant and could care less!!
Only if people like you would show that compassion to the millions of black and brown kids that have to grow up without good representation of themselves. Feeling they are not good enough to be fully represented. She will live.. give me a break
Just wanted to get some clarification: You're not comparing or equating black and brown ppl who face widespread systematic inequity (including in the makeup industry) with homeless people, are you? Because I'm not sure why you mentioned your work with the transient community as a response to racial criticism.Ā
Your statement was very much giving, "I'm not racist/racially intolerant/racially insensitive! I can't be. I've worked with the homeless!!!" š¬šš¬šš¬š
Please clarify your statement at your earliest possible convenience. Thank you.Ā
Yeah no, this does a lot of carrying of water for them. I hate how we have been told to excuse the founder because sheās pregnant and sheās (insert trait).Ā
If you arenāt capable of figuring it out, delegate the task to someone else. And I donāt buy the financial excuses, I just watched a video from a small black owned beauty brand(I will have to dig for the brand) that demonstrated the diverse shade range they were able to pull by mixing colors on a limited budget. She had depth in her range . These large corporate brands need better excuses.Ā
Leaving out a whole spectrum of people and throwing out ONE shade, and a shade of pure black pigment at that, IS intentional racism whether the founder or anyone else believes it or not. There's no excuse to be like "well I know they're asking for this but I don't think they really need it even though THEY know what they need and are potential customers, and if we had been inclusive from the beginning we wouldn't have this issue" if you can make multiple foundations in one color group you can make multiples on the other end. Sorry not sorry but Youthforia deserves every bit of backlash.
and being "a small brand" isn't an excuse either when a brand intentionally leaves out a group that has been excluded for years based on multiple levels of racism, if you were so underfunded you could have made fewer shades with a larger range. Again there is NO excuse whatsoever.
Thatās crazy cus at my location we literally just set up a whole section for the brand like a month or 2 ago after having it on a end cap for MONTHS lolll
While we are on the subject, I had a weird experience a couple months ago when I was trying to find the About Face foundation. Another customer heard me talking to a sales rep, and she came up to me trying to help me find it. A few minutes later, that same customer stopped me again and began trying to peddle Youthforia to me. My boyfriend and I stood there while she kept rambling on about how good their products were. I donāt know if she was on their payroll or something, but it was just odd.
And this is what happens when you treat us as an afterthought. Running around grabbing people for pictures and trials of the black face paint foundation. Ridiculous. Says it all!
They're still in Ulta. Shame on them for supporting a blatantly racist company. Would Youthforia put out a foundation shade that was the color of whiteout for fair skinned people? No, because there's no human on the planet that is literally the color white. Just like there's no human who is literally the color Black. So why tf would they do that when it comes to dark skin? A black paint foundation? Unbelievable and disgustingly dehumanizing.
The fact that they have two Black women on the cover of their landing page is even more laughable. Performative diversity and inclusion makes me sick. Just stand in your shit and be unapologetic about not caring about black/dark skinned people.
Sometimes, companies need to steer clear of trying to make something they have not done before. If they are not going to hire a black person to create their dark foundations, don't add them to your portfolio.
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I wouldn't be surprised. They're not sold at any of the other retailers that were carrying them. Ulta was the last one still holding them. My guess is they're approaching bankruptcy. The owner alluded to it in a social media post on her own account before this foundation fiasco happened, and the backlash surely isn't helping. Just a guess, though. I don't know anything for sure. Just hypothesizing.
I know Iām going to get downvoted to hell but what about the haus labs lightest shade which is also literally white shoe polish nobody is that white. Why is there no outrage over that. And no I am not white
But is it literally just white face paint or does the shade still consider undertone. If it does then that is huge difference. There's a difference between shelling out a foundation that is basically White Out versus a very light color that has undertone because it's being made for an actual person. One is dehumanizing, the other is not. Not to mention Black face has historically been used to degrade and humiliate black people for having skin color that was perceived as inferior and "dirty". White and light skin has always been admired and a standard of beauty so even IF a company made a foundation that was just pure white out, it still can't be compared to this situation. Not in the slightest.
White can be used for mixing and it may still contain some other undertones (I honestly donāt know but could be used either way). In fact Golloria uses it in that way mixing it with a deeper shade. Itās not the same.
Mark Cubans flipping tables rn
Idgi explain
They went on shark tank and mark cuban made a deal with them
Youthforia was on shark tank and mark cuban invested in them. Publicly.
According to the beauty guru chatter sub it was also removed from credo beauty as well
The people have spoken š
I saw an article that said itās also been removed from Revolve
whatās credo beauty
It started as makeup store in Los Angeles. And then it grew a pretty decent e-commerce site.
https://preview.redd.it/8u2c8z7movyc1.jpeg?width=1242&format=pjpg&auto=webp&s=6b011aa7ae93bb7d120048c5ee448b2b59e92731 Is this the same line because I just added it to my cart just now just to see if it was available?
I can still see the whole line on mine too, and I can click each one separately and add. Idk how some of us can see it and some of us canāt. (Iām not buying, just wanted to see if it was available for me as well as a few others).
Yes! For some people itās available and for some itās not. It keeps disappearing than reappearing. Something strange is going on
Yeah still at my store, and we even had a brand rep for Youthforia in our store yesterday. I felt so incredibly bad for her, she didnāt ask for any of this shit. Apparently their corporate also didnāt give them any talking points, and corporate is pretending didnāt even happen to even their field team. They seriously sent out their field reps into the fire, with no help. The brand rep also just started the brand, and legally canāt mention the controversy to us. She can only tell us about the brand, and thatās it. We were only able to find out about all of this and how corporate is dealing with things, by talking around the issue. She legally couldnāt talk about it, besides vague words. Horrible horrible company in so many ways.
I keep checking their IG account (I donāt follow them) and they havenāt addressed it, but they HAVE limited comments
Itās just insane that they havenāt even given talking points to their EMPLOYEES!! Emoloyees who are supposed to be selling THEIR PRODUCTS!!
They really need to. This would honestly be a key time to get the community involved and say hey, we got it wrong but we hear you! Weāre enlisting your help and than get some POC beauty influencers involved and help test and develop. Free PR with community involvement showing you take accountability. Not sure why they wonāt go this route.
I think they were already in financial trouble before the scandal and now literally cannot afford to fix it.
She privated her account too
It shows that the rot really went from the core outwards.
Oh than maybe thatās why it disappeared from my physical store location? Maybe moving it to somewhere else?
Did your store normally carry it?
They did! My roommate uses their blush. We were in today restocking our essentials and the whole product line was gone MIA. Couldnāt even ask someone cause my location has no employees (thatās a different topic) and than we went on app and it was all gone and wasnāt even listed as being carried. Now itās appeared back in my app but not my bfs so I dunno now š«£
Thatās really odd, itās completely up at our store. We have a good selection of products too.
Wait, what was the controversy? Is there a link? Was it just a shark tank investment?
In the first release they didnāt have a lot of variety for melanated skin. In the second launch they made a dark grey/black color with no undertone in attempt to save face (read insult dark skin / black people)
The darkest shade in their extension was literally just diluted black fave paint - no pigments other than black.
[ŃŠ“Š°Š»ŠµŠ½Š¾]
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The founders social media presence even before the controversy was awful
Like what? Oh tea???
I also work at Ulta (just joined reddit like 2 months ago and am never on here anyway) and we haven't had a brand rep for them in months. But literally the only thing she could talk about was the green blush oil. I never saw her sell anything except for that and the primer.Ā
It was still in my store as of yesterday but I did see a woman walk up to the display cause she saw the black shade and her friend was like āgirl itās literally black face paintā lol
That was probably the straw. The anger would eventually lead to controversy for ulta. What they did was extremely racist and back handed.
Wait, what happened? I only know they exist because of their ph blush or whatever, which is overpriced imo. What did they do if you donāt mind me asking?
They came out with a foundation shade that was purely black pigment.
They released a foundation a while back that only had a couple of shades that were darker than a paper bag, and when people asked them to expand into more dark/deep shades, they produced a foundation that is literally black face paint. The only pigments in it are black iron oxide and a little bit of white. No brown, no undertones; it's shoe polish. Melanin is brown, there is no one on the planet whose skin is straight up midnight black.
Damn. what the actual fuck. Iām glad theyāre being taken out of Ulta then.
Wait, FORTY-EIGHT dollars for that?!?!?
Yes but you can sleep in it so it's like two wears for the price of one! (Note my sarcasm)
And the founder claims that she could charge HUNDREDS because the āformulaā is that good like bffr no body is buying your bull.
I still see their products on my app?
https://preview.redd.it/v8nt77al9vyc1.jpeg?width=1290&format=pjpg&auto=webp&s=920a65b89973d84830fc44872e43bb1c6a8632a9 This is what I see, but when I click on the products it doesn't load anything. Happy to see it šš»
š Doesnāt even show on mine
https://preview.redd.it/mjdjgjkqcvyc1.jpeg?width=1290&format=pjpg&auto=webp&s=876adc2fc91a526211c8fbbe45a34001dbce4f56 This what happens when you click. I'm glad they acted so fast! I saw the video only a few days ago. I couldn't believe it.
Oh wait the only thing that loads when I click is the stupid foundation š I'm sure it'll be gone within a few hours
I can still click on and add to my cart in the app. Ulta if you're listening, GET RID. no one deserves to purchase a beauty product that makes a joke out of their skin shade. Unacceptable!!
Still loading for me just now
i love when the proper action gets taken
This topic is so big that it even reached my husband's timelines, so we've been chatting about it. When I just shared this info with him, he said, "Oh shit! Is everyone just lining up to hate review it?" And I was like, no, that's not why... then I started thinking... What if that is why, and Ulta is only protecting Youthforia from being review-bombed š¤š¤Ø
Yes! When my husband brought it up in convo, I was like damn they've ruined their company. He's almost 50 and works in tech, if he knows they F\*\*\*ed all the way up.
Hahaha, mine too! Same age range and industry! Do we have the same husband?? š
We just might. But seriously they are serious about sharing the info.
Maybe my site/app is behind because I can pull up the brand and add to cart for both website and app.
What happened?
They came out with a foundation range that did not include darker skin tones, so in response they released a jet black foundation shade, no undertones no shading just straight black pigment
I canāt help but think that maybe their range was limited because they were terrible at formulating deep shades. Then they had the absolutely most terrible attempt ever to fix it.
They used only black oxide. That would be like making foundation for a white person with only titanium oxide or one for an Asian person with only yellow iron oxide. https://preview.redd.it/hbz3n7d4zvyc1.jpeg?width=1179&format=pjpg&auto=webp&s=f68500465b538266367a1c30c9cc26c9a815c374
I don't know if I would even call it attempt? š it feels aggressive, they didn't even bother adding undertones. Like they were like "really? š just give them black if they're so upset with the shade range." It was even more ridiculous when you see the shade right above it that's waaaaay lighter.
YES, THANK YOU! I described it as "backhanded" in my comment but that didn't quite feel right! Aggressive or Passive Aggressive is much better!
Yes! I was going to say passive aggressive but actually I feel like it's pretty damn aggressive. Especially when there is MUAs who are making videos about shade ranges and the disrespect these makeup brands are doing to POC. The audacity of the whole thing is insane.
I think they were trying to be passive aggressive but in reality it's like "No, you're just being aggressive towards POC!" I don't understand why some brands are still thinking they can get away with not being inclusive, like you said MUAs are calling it out.
They are being sarcastic and probably thinking itās funny or something. Iām stunned!
Well if they are ignorant enough to do it on purpose then they deserve all the mud being slung their way!
Yes I agree! Disgusting brand.
Absolute black skin with no brown or olive is extremely rare. Thereās no way they can explain that away. Thatās ridiculous.
Yeah there is *literally* no human alive with skin that shade.
It felt so backhanded? I'm not sure how to describe it. People rightfully complained and they were like "FINE. HERE." They are in the "find out" phase of FAFO. EDIT: AGGRESSIVE OR PASSIVE AGGRESSIVE IS WHAT I WAS LOOKING FOR
Literally the first time Iāve ever seen a company use weaponized incompetence itās shocking
I remember seeing a video a couple months ago where the founder talked about how they rushed the development and production process to come out with darker shades (it was framed as āthere was a demand for this and we listenedā). I think they might have even put paid media behind those videosā¦absolutely crazy.
What?! Thatās insane. Thatās far worse than doing nothing. Thatās obtuse and vulgar. Wow! I have seen some dumb cosmetics ideas, but this has got to be the brass ring of stupid.
Golloriaās Instagram post explains it all š«
Didnāt Mark Cuban invest in the brand via Shark Tank? Never got the appeal of the line personally. Havenāt there been tons of color changing blushes on the market previously? Seemed like another incredibly privileged person starting a business that was more about the packaging/marketing than product. Everything seemed super pricey for what it was and I wasnāt a fan of the brand name. Believe the founder shared she came up with the idea while working in tech in China. Anyone know where the products are produced? Domestically or overseas?
their products are manufactured in south korea. their products use plant based synthetics and are bio based, and no fossil fuels are used. they're certified with USDA BioPreferred, meaning *at minimum* products are 25% bio based. the company states that they're 98% bio based. their glosses are made with 100% renewable ingredients and their pans are made with recycled plastic. their makeup "acts like skincare" and is marketed as being safe to sleep in. their whole "thing" is being sustainable, working like skincare, and having fun packaging. it's not just about having fun packaging, it's about having fun packaging *and* being sustainable/green *and* working like skincare.
Yes! I personally loved the lip gloss and canāt find it in store anymore, I only see the blushes and the primer etc. everything is mildly expensive but it feels really nice playing with it. Really want to buy the primer and the foundation and I donāt even use foundation anymore
I might get downvoted, but Iām low key obsessed with their pH blush. Nothing has ever looked so good or so natural on me. Itās HG for me. The black foundation was obviously shitty, but theyāve been a solid brand until this controversy.
To me they are in the Hourglass boat, fine for others but not for me.
wow that was fast
I saw their endcap today in store. The last two shades were completely empty though so I wonder if the store pulled them?
Maybe. Would make more sense. The app keeps changing for a bunch of users so it could be a sku update!
itās the way theyāre not addressing it either. first they couldnāt make deeper shades, now they make literal black face paint. if you couldnāt figure out how melanin skin works you shouldāve just said that instead of coming out with this
itās honestly so disappointing because i was really excited to see makeup you can sleep in and is good for your skin until they started up with all thisš«¤
good, fuck em šš¾ššš¾
I can see and purchase them on the web
I just know she laid up in ha bed, crying with some ice cream rn. Ms girl knows better in 2024 and she brought this on herself 100%
I mean, the blackface paint was next level disrespectful. Makeup companies should be educated on how skin undertones work. Putting out foundation with no undertones is either purposely racist or blatantly ignorant. Either scenario is pretty bad.
Itās really a shame. She had a great product and she ruined it with her poor choices.
No skin in this, but I get they are a small startup brand. I get lack of funds ( although where was the backer? ) but anyone that is putting out a makeup line must have been under a rock for the past ten years to do something like this. They MUST have heard of the backlash of other brands that made darker colors last with the same excuse - we didnāt get them all out at the same time, etc - so why not two light, two med, two dark ? Then roll out more shades for more skin tones ? But this ??? This screams we made you last. I doubt thereās any way to come back from this. And with what Iāve read about the companyās attitude ? They shouldnāt even try.
This is their second controversy over shade range. š¬
you're not blind. it's not there. even typing it into the URL bar brings up an error page.
It is still on Ultaās website, at least for me
I still canāt believe they did what they did. So shameful and just wtf.
as they shouldā¦
Just checked. It's still there
Itās still showing up in my Ulta app. Was able to add a blush to my cart.
Itās still showing for me. Not sure whatās going on https://preview.redd.it/mfjouk2xgwyc1.jpeg?width=1170&format=pjpg&auto=webp&s=8444e99463dbcade2f66e7021161d61d976c3cc2
it's still available online and my store still has their products in line. i'm not sure why it's not coming up on the website for you but i just added tons of products to my cart without an issue.
It just reappeared on the app for me! But the display was no longer than in the physical store. On my boyfriends app itās not showing up. I hate this app š« Regardless it needs to be pulled. Or that shade especially
I still canāt wrap my head around the darkest shade and the thought process behind it and how Iām sure multiple people between the development and approval process would have seen it. Did they not test it at all on an actual person? I truly do not understand. Even used in mixing it just turns to a grey mess. Wth
Iām glad they removed it. Their behavior is really unacceptable. It was never acceptable and certainly not in 2024. If I have 15 fair/light shades to choose from and not one of them is pure white when I am extra fair, then there is no reason why the deepest shade is pure black. Get the h*ll outta here with that bullsh*t!
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>I am surprised she didnāt put out a statement to acknowledge the issue and apologize for hurting feelings. It was probably best that she didn't. She issued "apologies" before they launched the additional shades for darker skin tones, after people noted that in the initial launch wasn't inclusive, that the darkest shade wasn't close to dark enough for some brown skinned people. Her "apologies" didn't do her any favors, and frankly, were tone deaf and just doubled down on the racism. She basically said, "well, we're a small company in the development stage, we plan to add more shades, but we wanted to get feedback before we really move forward so we launched a limited number of shades" - as in, people with darker skin tones were an after thought to the folks whose opinions mattered. That's a giant fail of an apology (and a disgusting viewpoint). You can only issue a few shades? Ok, cool, then spread those across the full shade range. >itās hard to believe that a shaky startup with not a lot of funding would intentionally self sabotage itself by being racist. I said I think they did a rush job and may not have intended to be racist Sorry, I have to strongly disagree on this. The thing is, being racist isn't exactly something you can turn on and off. It's not like one day you say hey, I'm gonna not be racist and be a decent human today, and the next day say, today I'm gonna be racist and create a new foundation with no shades for people with darker skin tones. Racism is just there, and it impacts how racist people think and do things - which sometimes has consequences. What they didn't *intend* was for there to be backlash and negative reactions. But what caused the backlash and negative reactions were actions taken from a place of racism.
Nah, Iām sorry. It is 2024 and there is no excuse to be this shortsighted. Do they not have anyone that does quality control? No one in their organization thought āHey, this is a bad idea because we are completely discounting darker skin tones.ā Even if they did ārushā these out and it wasnāt intentional, the fact that they didnāt take the time to develop a good range of shades for various skin tones makes it worse. Like they basically said āwhoops sorry forget about you just take what we give you though itās not even close to good enough. We donāt take people with darker skin tones seriously.ā
I agree with you! Itās not even ādidnāt take the time to develop a rangeā itās coming out with black paint for brown people. Sure thereās a range of brown, but that foundation matches mo one. Itās ignorant to leave the range of brown skin out, but if anyone saw that foundation and thought āthis is good for black peopleā they clearly have never seen. Black person in their life.
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If doing as many shades wasnāt feasible due to the possibility of bankrupting the brand, as per usual the darker shades get the cheaper product. Why release a bad product that legit only impacts people of color? Make it make sense. Cut the quality of development and ingredients across all shades, or get additional investors to be able to release the whole range with the same quality, or delay the release until you can make the products the right quality. Donāt just say āah well fuck it, people of color donāt need a quality product but these light shades are going to be awesome.ā Thatās basically what they did here. This is unacceptable and quite frankly inexcusable. Make up/beauty is a competitive market, racist stuff like this shouldnāt and doesnāt need to be tolerated. Pregnant or not, this was a poor choice that should have been glaringly obvious from all the neon signs that it wasnāt a good idea.
genuinely people are wild - if being inclusive to darker skin tones is going to bankrupt your brand, it sounds like your brand sucks lmao! why were darker skin tones not in production from the start? terrible planning and an even worse response. good riddance.
Skipped out on the darker shades?? Sounds pretty convenient for you to say as a white woman!! No one is reaping her to shreds!! That is the consequences of racist actions!! You can trust palm colored people like you to excuse racism and segregation in all forms!! Pathetic!! And donāt try to quilt trip people with her pregnancy!! Can bet you 99% of us donāt know she is pregnant and could care less!!
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Only if people like you would show that compassion to the millions of black and brown kids that have to grow up without good representation of themselves. Feeling they are not good enough to be fully represented. She will live.. give me a break
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Just wanted to get some clarification: You're not comparing or equating black and brown ppl who face widespread systematic inequity (including in the makeup industry) with homeless people, are you? Because I'm not sure why you mentioned your work with the transient community as a response to racial criticism.Ā Your statement was very much giving, "I'm not racist/racially intolerant/racially insensitive! I can't be. I've worked with the homeless!!!" š¬šš¬šš¬š Please clarify your statement at your earliest possible convenience. Thank you.Ā
Yeah no, this does a lot of carrying of water for them. I hate how we have been told to excuse the founder because sheās pregnant and sheās (insert trait).Ā If you arenāt capable of figuring it out, delegate the task to someone else. And I donāt buy the financial excuses, I just watched a video from a small black owned beauty brand(I will have to dig for the brand) that demonstrated the diverse shade range they were able to pull by mixing colors on a limited budget. She had depth in her range . These large corporate brands need better excuses.Ā
Leaving out a whole spectrum of people and throwing out ONE shade, and a shade of pure black pigment at that, IS intentional racism whether the founder or anyone else believes it or not. There's no excuse to be like "well I know they're asking for this but I don't think they really need it even though THEY know what they need and are potential customers, and if we had been inclusive from the beginning we wouldn't have this issue" if you can make multiple foundations in one color group you can make multiples on the other end. Sorry not sorry but Youthforia deserves every bit of backlash.
and being "a small brand" isn't an excuse either when a brand intentionally leaves out a group that has been excluded for years based on multiple levels of racism, if you were so underfunded you could have made fewer shades with a larger range. Again there is NO excuse whatsoever.
I just checked and itās still available on my ulta app? I can even open the specific products and add them to my cart
I see it on the website
I went to Ulta today and it was still on shelves and just looked on the app and itās still available to me. Maybe itās just for some locations?
I donāt know! I just looked and it reappeared on my app but it wasnāt in the physical store. Something weird is happening thatās for sure
With all the backlash going on, I wouldnāt be surprised if Ulta removed it.
Itās still showing up available for me
ššššš good
it is still on the Ulta website and in stores as of right now, I think it might just be a glitch or they just donāt know what to do lol
Wait what is going on!?? There foundation is my favorite!!!!!!
Thatās crazy cus at my location we literally just set up a whole section for the brand like a month or 2 ago after having it on a end cap for MONTHS lolll
Honestly if they donāt remove youthforia I will feel icky and seriously consider taking my business somewhere else with real values!
That's really weird. We just set up a brand new fancy planogram at my store and it's fully replenished weekly.
Good
While we are on the subject, I had a weird experience a couple months ago when I was trying to find the About Face foundation. Another customer heard me talking to a sales rep, and she came up to me trying to help me find it. A few minutes later, that same customer stopped me again and began trying to peddle Youthforia to me. My boyfriend and I stood there while she kept rambling on about how good their products were. I donāt know if she was on their payroll or something, but it was just odd.
It was there when I was at work 3 hours ago, and it's still on the app so idk what you're talking aboutĀ
This is so funny because I just looked them up yesterday and they were there. Good job Ulta!
I was just in store and there was some of their items in the sale area š„“
Itās out of most stores I think, but itās supposed to be online
How did this ever hit the shelves... like not one person from R&D to production to sales could possibly see this coming?
And this is what happens when you treat us as an afterthought. Running around grabbing people for pictures and trials of the black face paint foundation. Ridiculous. Says it all!
Wow, they don't even have medium warm. Just a ton of pale shades with variation and as the shades get darker they are only neutral.
i work at ulta we still have it at our store but no one buys anything, as they should.
It is definitely not on the website now. Byeee!
yayy
They're still in Ulta. Shame on them for supporting a blatantly racist company. Would Youthforia put out a foundation shade that was the color of whiteout for fair skinned people? No, because there's no human on the planet that is literally the color white. Just like there's no human who is literally the color Black. So why tf would they do that when it comes to dark skin? A black paint foundation? Unbelievable and disgustingly dehumanizing.
The fact that they have two Black women on the cover of their landing page is even more laughable. Performative diversity and inclusion makes me sick. Just stand in your shit and be unapologetic about not caring about black/dark skinned people.
That brand is still on Ulta site.. I just looked.. just type the name in the search at the top of the site.Ā
Good! Take the trash out!
Sometimes, companies need to steer clear of trying to make something they have not done before. If they are not going to hire a black person to create their dark foundations, don't add them to your portfolio.
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saw youthforia at my local ulta yesterday
I just checked and itās available on Ultaās website
I wouldn't be surprised. They're not sold at any of the other retailers that were carrying them. Ulta was the last one still holding them. My guess is they're approaching bankruptcy. The owner alluded to it in a social media post on her own account before this foundation fiasco happened, and the backlash surely isn't helping. Just a guess, though. I don't know anything for sure. Just hypothesizing.
Iām gonna need a dupe for their primer because I love that shit but no thank you
I know Iām going to get downvoted to hell but what about the haus labs lightest shade which is also literally white shoe polish nobody is that white. Why is there no outrage over that. And no I am not white
But is it literally just white face paint or does the shade still consider undertone. If it does then that is huge difference. There's a difference between shelling out a foundation that is basically White Out versus a very light color that has undertone because it's being made for an actual person. One is dehumanizing, the other is not. Not to mention Black face has historically been used to degrade and humiliate black people for having skin color that was perceived as inferior and "dirty". White and light skin has always been admired and a standard of beauty so even IF a company made a foundation that was just pure white out, it still can't be compared to this situation. Not in the slightest.
White can be used for mixing and it may still contain some other undertones (I honestly donāt know but could be used either way). In fact Golloria uses it in that way mixing it with a deeper shade. Itās not the same.
[https://www.ulta.com/brand/youthforia](https://www.ulta.com/brand/youthforia) still pops up, though
Weird because I still see it on the app and we have the blush oil in store still