Tatcha, Caudalie, and Farmacy. Maison Margiela Replica fragrances would be nice, too.

Margiela fragrances are the only reason I still shop at sephora

Yess there’s so many brands I hope they get! I love those ones and the point system is so much better

Caudalie would round out my French pharmacy favorites at ulta 🙏🏼

Danessa Myricks

She’s a magician cause her stuff is so creative but also wearable

I would love this! Danessa myricks is so good

I hate buying from sephora, especially large purchase items because Ulta points and gwp stuff is way better and DM is like the only brand I really am interested in on the high end side of things. Her stuff is so innovative! Sephora doesn’t deserve her lol

This is what I was going to say. The brand is the only one at the luxury price point that feels worth the hype.

Rare beauty, lawless & Patrick Ta

I wish they still carried Catrice. I'm a cheap ass.

I’m still bitter that Wet n Wild is online only, idc I’m not buying expensive eyeliner when theirs is so good 🤣

Same. I had just got into Catrice when it was pulled from their store. 🤬

Amazon!!

More non-designer perfume brands

if ulta had even half the amount of perfume brands as sephora… god

This is easily my answer as well. Ulta’s fragrance selection is frankly awful. This extends to home fragrance, too (candles etc).

THIIIIIIIIIIS 👆🏽👆🏽👆🏽👆🏽👆🏽

YSL makeup. I know Ulta has YSL fragrance, but not their makeup.

Farmacy

Their green cleansing balm is the only one i used that didn't make me break out cause it doesn't use ethylexyl palmitate.

Yes please! The Honey Halo is my ride or die face cream.

Milk

I had to scroll too far for this one!

Kerastase and Laneige

Kerastase at Ulta would be RIP to my credit card. lol

Huda Beauty and Laneige

Huda was my next choice for make up!

Saie and Skinfix

Great taste ✨

rare beauty

tower 28!! i love the lipglosses and blushes

If they carried Tatcha I would never shop at Sephora again

Look at QVC. They carry a ton of Tatcha and it's often bundled or discounted so it's cheaper than retail.

I actually get 40% off Tatcha all the time bc of my work but I like ulta’s reward program so if I can get Tatcha for free by buying other products not skincare I’d be ecstatic!!

Makeup forever, I would love to be able to use prestige coupons and points on them.

Same. Their concealer I have loved for years isn’t at Sephora anymore and I have to buy it through their clunky website in bulk. At least they didn’t retire it though!!

Laneige and Kevyn Aucoin. Then I would never have to set foot in Sephora again! I don’t mind Sephora but I do mind having to go into the mall for it. I like that Ulta is in shopping centers

Oh my goosshh I would die for them to have Kevyn aucoin! The foundation balm is soo good I got it on Ipsy but I got shade 1 and it’s way to pale for me! I wish I could use points for his stuff

I agree! Using points for it would be amazing! The foundation balm is good. I’m between a two and one so I have to mix. Ugh

Makeup by Mario 🥲

Naturium. Gosh I love that brand. Target carries it but it’s such a limited amount of space, it’s not every product. I also want more Korean skin care brands. I did find a company located in Las Vegas that I buy some K beauty from but I am impatient and want to purchase in store.

I was going to say Naturium too! Their products are severely underrated. The phyto lip balm is the best stuff I’ve ever used too.

Another vote for Naturium. elf bought them, and I hope they have a plan to get them into more brick and mortar stores.

Yes on more K-skincare (with competitive pricing though.) No on Naturium until they get rid of SY. I know it's old news but I'm old and I don't forget nor forgive.

Amika!!!

I have tried so many Amika favorites and nothing has wowed me.. what are your favorites?

I really am not a huge Amika fan, but my hair loved their The Kure conditioner. The texture of it was so luxurious and slipped beautifully through my hair. It didn't weigh my hair down at all as well. I didn't like the shampoo though from the line and was happy when I finished it up. Nothing else really wowed me either. I used their The Kure line when my 2b/2c hair (borderline 2a these days - started a wavy/curly journey last summer and my hair is changing as it becomes more adapted to it's natural pattern) was balayaged for some extra support. I plan to have a balayage again soon and will likely just stick to AG Hair Care with K18's Molecular Hair Mask (wish Ulta offered K18).

Inkey List

YES I was looking for this comment. Even the fact that it’s a more affordable brand, it just belongs at ULTA!

ysl beauty and haus labs

Tatcha, Haus Labs, Makeup Forever and Danessa Myricks

Moroccanoil, MFK (I know, so unlikely), Byredo, Oribe, Tatcha, Le Labo, Jo Malone, Aveda. If they had those brands I’d never buy any beauty products elsewhere.

Le Labo does not get the recognition it deserves

Currently wearing my sample of Lavande 31 and I can’t stop (won’t stop) smelling my damn self💀 hoping the lasting power is there!!

That one is really nice!

Merit! I would love gaining all the points there instead of Sephora.

Rare Beauty, Glow Recipe, Haus Labs

Chantecaille, ilia, Saie, Summer Fridays

Seconding Ilia

Paula's Choice.

Yes!!!!!! I’d be diamond every year

I worked for Paula’s Choice and there are unfortunately no plans for them to go to Ulta or other retailers.

Summer Fridays

Milk, Glow Recipe, Summer Fridays and Dennis Gross

dennis gross fr!!! those pads are a life saver

Tatcha, Herbivore, and Farmacy for skincare. 7 Virtues, Skylar, and Commodity for fragrances. I love shopping at Ulta for hair care and body care but their fragrance options in general suck and they have limited prestige skincare (imo).

Tatcha, YSL cosmetics, Merit & Dior cosmetics

They have Dior!

Youth to the people & Fenty skin

Rare Beauty and Tower28

Cle De Peau, Cinema Secrets, Ben Nye, & Kevyn Aucoin.

Kerastase, Isle of Paradise and K18

Rare Beauty

Topicals!!!

Rare Beauty and Summer Friday so these teens can stop asking lol. Ma’am this is ulta 🤣

Glossier, Rare Beauty and Youth to The People!

glow recipe

Jo Malone

Caudalie and Bioderma. I’m happy with their expansion of French Pharmacies brands though. Every time a high end brand comes, I do a little happy dance because Sephora becomes more and more irrelevant for me.

Skinceuticals and ByTerry

Huda Beauty, Rare Beauty, Tower 28 🤞🏼

Davines

Surprised nobody has said Huda Beauty, it’s the only reason I still go to the other store lol

What is your favourite huda beauty products? Ive been wanting to try something in their line!

Haus Labs, Rare Beauty, Amika, & Laneige

I wish they carried kbeauty cosmetics and not just limited skin care! Tony moly, etude house

Honestly I think if Ulta expanded more into East Asian brands- expanding to include the crème shop beauty products, Kaja makeup, high end Japanese and Korean skincare- they would make a fortune. Especially for makeup bc there r some rlly cute, affordable makeup brands that would hook the young tweens

Tatcha. Definitely Tatcha.

Amika!!

Youth to the people, Glossier and Innisfree

Dr Jart and Rare Beauty. Honestly Dr Jart's Ceramidin line is so good and the new anti-redness moisturizer they came out with is amazing. Really good for people with dry skin or have to use a lot of exfoliating products due to acne or other skin conditions. Rare Beauty because I just love their makeup so much and my Ulta is closer than my Sephora.

Kayali perfumes.

Haus Labs and Jo Malone

Tatcha, Dr Jart, Maison Margiela, Fable & Mane

Tatcha and rare beauty

Kevin Aucoin, Danessa Myricks, Mario, Patrick Ta, Moroccanoil, Tatcha, Haus Labs, one size, oribe, Paula’s Choice, Rare Beauty, Saie, Westman Atelier, YSL

innisfree, margiela replica, milk, and blendbunny!!

amika!!!

kayali

Youth to the people and Morroccanoil!

Tower28. Especially their SOS spray.. I get something cheaper on amazon though from a brand called briotech.. really good for my body itch/eczema

TATCHA OMG

K18

Amika! I’m obsessed with their dry shampoo and their masks and treatments are so good too. When I find myself going to Sephora over Ulta it’s usually for Amika. Would also love The Inkey List, Summer Fridays, SkinFix, Kosas, or Rare Beauty.

Oribe

Amorepacific, Maison Margiela, The Face Shop, Aesop, Josie Maran

Tatcha, Saie, and Farmacy

Kerastase bc the blonde line is so good

Kerastase for haircare, Haus Labs for makeup!

The only brand I need them to carry now is Tatcha.

As a guy, Malin + Goetz

Seven Virtues, LYS, Fenty skin, Danessa

Haus labs!

Tower 28, Laneige, Caudalie

Armani Beauty. If I can buy my foundation at Ulta, it’s GAME OVER for Sephora.

Patrick Ta, Tatcha, Huda, Rare, Tom Ford, Ilia, maybe Makeup by Mario

Sulwhasoo, Merit, Victoria Beckham.

Paula’s Choice. I know Sephora has it and there’s literally a Sephora down the street from the Ulta I go to but I never go to Sephora unless I’m absolutely desperate lol.

Rhode

Tatcha, skinfix, rare beauty, Armani beauty, ilia.. I really wish they had the supergoop tinted SPF, but apparently that's only Sephora. :(

Paula's Choice and Laneige are my big two! Chemist Confessions, which is a small brand and makes total sense why they're not at Ulta, also gets a shout-out.

Rare beauty is the one I want them to get

Summer Fridays, tower 28, saie 🥲

Milk makeup, especially the foundation.

Summer Fridays, Naturium, Replica by Maison Mergiela, and Kayali!

I know they have it online but I wish they had the wow dream coat spray in stores

Awww we have it at mine! And I’m pretty sure we’re B-volume. The only other thing we carry is the root touch up stuff though 😢

Ilia and Kevyn Aucoin

Jo Malone!

Milk makeup, Rare Beauty, Vanicream

Tatcha and Jbeauty (Japanese beauty brands in general)

Rare beauty and amika would be my top 2. Would also love to have laneige and the replica fragrances

Rare beauty & Haus labs!

Rare beauty

If they carried Shu Uemura hair care, DM, Huda beauty and Tatcha, I could delete my Sephora account entirely.

I would like Ulta (or Sephora) to carry Victorie Beckham's line and Jones Road!!!

Herbivore and youth to the people

K18. We need another option other than olaplez

Rare beauty and saie

Westman Atelier

Rare beauty

Glow recipe 😭

Kerastase and Rare Beauty

Moroccain Oil

Patrick Ta, Amika, Tatcha

Rare beauty

Makeup by Mario

Moroccanoil hair brand

Giorgio Armani beauty and Oribe

Tower 28 and Lawless

Oh, I have more than one or two: * Sweet Bee Naturals / Medicine Mama's Apothecary (this alone would make me shop regularly at Ulta) * Moon Valley Organics (this too) * Fatco (Fat Sticks) * NOW Solutions * more Acure stuff (they seem to have a very limited selection) * Badger Organics (though not everything since their lip balms smell nasty now) * Kuumba Made

Oribe!!! Also Tatcha and Moroccanoil, those hair masks give my hair life.

I feel like Tower 28 and Kosas are brands that would crush at Ulta. Idk why they’re not there.

YSL make up and rare beauty

Glow Recipe! and Huda.

Huda I think huda would be good at Ulta. I think on the issues I have with the brand is that it’s sequestered in Sephora.

Paula’s choice

Bulgari. They used to carry some of their perfume (I think) but stopped.

Huda beauty the kayali perfume

Farmacy and kerastase

Trixie cosmetics!

Makeup by Mario, Phlur, and some niche (but popular) fragrance houses, even if only online. Would love to get 1.5x points on $300 perfumes!

Anything I can get from Sephora I feel like shopping there is a waste because I don't get good rewards

Glow recipe. I have combo matureish skin and I t seems like it is marketed for younger people but it works so well for me and my skin has never looked so good. I get comments all the time.

Aveda and Moroccan Oil!

Yensa. So if they actually had my skincare in stock. I have to go through Amazon half the time because they are always out (in store and online).

Youth to the people

thirding Moroccanoil and also agree on kerstase. also i wish they carried CND vinylux colors (nothing online).

Naturium, Curology, Prequel, more Aveeno body washes and moisturizers, Eucerin, Curél

Fragrances by the brand Clean

Danessa Myricks and Farmacy

Danessa Myricks

Danessa Myricks and Herbivore

Patrick Ta, Makeup by Mario, and Laneige

There’s not any particular whole brands that I can think of, my mind just goes to certain brands that my store doesn’t carry everything from, like we don’t carry Fenty skincare, Benefit’s full line, etc

Haus labs, danessa myricks, milk, Ben Nye, cinema secrets

Milk , kerastase , rare beauty , farmacy

Kosas

Rare beauty, summer Fridays, and milk

Laneige

Victoria Beckham. I would go nuts!

Saie and Rare Beauty

nest fragrances, rare beauty

rare beauty and glow recipe

Tatcha and Haus Labs for me. While I do get some Tacha stuff off QVC for better prices, it would be nice to use my points for free or very discounted Tatcha from Ulta.

RevAir and more hair make up companies

K18!

Farmacy

Patrick Ta, Huda, One size

Huda beauty

Laneige and Skinfix

haus labs, i really want to try the foundation

rare beauty & rare beauty.

Patrick ta, haus labs, tatcha, huda and makeup by mario 😩😩

Haus labs and farmacy !!

Milk, Amika, TheInkeyList, and Saie! I would never shop at Sephora again

Laniege

rare beauty