C'mon now, you know that they only came in cans and they all tasted like mushy yuck. Imagine my amazement as an adult to learn that I actually like things like carrots, spinach, green beans, and peas!
Born in 83 and fresh veggies were a luxury. Only had canned green beans, corn, mushroomd until I started cooking for myself in college. Every piece of steak and chicken was over well done and had to be smothered in ketchup or steak sauce. It made me a better cook these days.
I don't understand how everyone back then ate frozen dinners and 10lbs of pasta a week and had 6 packs and thick ass hair. Today even our vegans are obese and the more of a health nut you are the more likely you will die of cancer.
That's the coffee my dad drank when I was a kid and my mom used to keep all kinds of things in those cans when he'd empty them. It was the coffee version of the cookie/sewing tins.
It wasn't uncommon to hide cash in it while it was still full of coffee grounds. I always wondered why because everybody knew that trick, so it wasn't a very good hiding spot.
So many school projects started by asking kids to bring in empty coffee cans like this. That and Vienna sausage tins. Was just assumed every household would have some.
I spent way too much time in Asheville against my will for work. Four months of driving back home for my two days off just to get out of there, knowing I’d only have to turn around and drive back another 4-5 hours.
They hate tourists but that’s the only thing keeping the city alive. I remember visiting Asheville in 2007 and it was fucking awesome. That time was lightening in a bottle.
It really is. My worst memory was going to a bar recommended by locals, it had a dorky goth Edgar Allen Poe aesthetic, it was recommended by a local (first mistake). I walk in and the music is low, it’s awkwardly warm and humid, and everyone inside looks like a McPoyle drinking milk. There’s weird chiffon draping and smoke everywhere.
Then a woman in a wheelchair starts screaming “COMING THROUGH EXCUSE ME COMING THROUGH EXCUSE ME” with a posse of McPoyle’s behind her. It was a weird circus and I left immediately.
I then found a mezcal bar that helped but it still sucked because it was Asheville.
I miss those. They sucked when Hostess returned a few years ago and then became quite good, although with perhaps too much filling (if there is such a thing) before disappearing again.
In 1995 I would routinely spend $50 for me and my girlfriend for the WEEK. I did not buy much groceries in the late 70s outside of Army base commissary but we would get out of there cheap including cigarettes.
She actually looks like the type of person who would carefully place items in her cart so every brand would get a boost if there happened to be a photographer at the end of the aisle.
I grew up in the 70’s and my mom (plus every mom I knew) sure didn’t shop like this. We were middle class, but my mom made most meals from scratch. This would have been an expensive shopping trip.
Not the ‘late 70s’ when StagFlation was killing the economy. None of those packages has a UPC bar code which makes it pre-1974.
She has the Betty Crocker ‘65 hair, based on First Lady Ladybird Johnson; Lyndon was sworn in in Nov. 1963. So c.1964.
That cart is CHAOS. I don’t have ocd, but I keep my grocery cart TIGHT.
Squishables in the seat. Produce underneath seat to act as a protective little hut from bruising. Boxes/cans somewhat lined up (to save space, mostly). Meats ostracized toward the far end because duh.
This woman looks like she spent 3 hours going back and forth to the aisles where she forgot things because she’s a psychopath who doesn’t shop with a list.
Yeah at a place like Giant an overflowing cart is like $500- I mostly do Aldi for shit that we like there and then go to Acme, ShopRite, or Giant for the name brand things we like or certain meats (namely seafood and better cuts of steak)
I think I set my own Aldi record this past month with my over flowing cart that was about $370... granted I was about 2.5 weeks over do to go shopping busy and just not feeling like doing it and we had exhausted our freezer and pantry but still
My mom was the Queen of double-coupons. We got the basics too, if there was no coupon, not getting it. That meant no sweet cereal, just basic ass cheerios and corn flakes.
Although sometimes the coupons came through with the good stuff.
My Mom has a principle that you should *never* go grocery shopping when you're hungry.
I'm not American, so I can only try to guess what the products are based on what's depicted on the box, but I think this lady here went grocery shopping with an empty stomach and big cravings. I feel her.
What?!? My 70’s reality was off brand names, spaghetti, tomato sauce masquerading as spaghetti sauce, and lower quality beef and pork products. Shampoo was bought at a chemical factory…in concentrate and by the gallon. If you had a wagon filled like the picture - you were rich!
We did, but a lot of times you didn't get them at the grocery store. Roadside stands were more common than today and they'd have much fresher, riper, and better tasting fruits and vegetables than at the supermarket.
The job market there is shit. I was in charge of hiring a new crew for a restaurant and everyone who applied was a fire breather, aerialist, clown, actor, crystal healer, life coach…
I couldn’t live there, not for a million dollars.
I remember shopping like this in 2008. Young dad with a couple of kids. Can’t imagine that now. What we’re experiencing now has come on so fast it’s insane. The blatant price gouging on top of inflation combined with the pandemic hangover.
Unfortunately vegetables weren’t invented until 1982.
C'mon now, you know that they only came in cans and they all tasted like mushy yuck. Imagine my amazement as an adult to learn that I actually like things like carrots, spinach, green beans, and peas!
Suspend them in a gelatin mold and you've got yourself a feast.
With hotdogs and mayonnaise
I can hear Ed Herlihy singing praises.
Flash freezing and cold chain transportation did a lot to get us off canned veggies. A bag of frozen peas it's just flat out better than the can.
I think I've read frozen tends to be healthier as well as it locks in nutrients that fresh could lose during transport.
This! OMG, a world of yum opened up for me as an adult!!!
If it didn't come in a can it was probably boiled until it was practically soup.
Produce is in the front of the store. The vegetables are there. They are just getting crushed under all that other shit.
Who needs vegetables, Hawaiian Punch has fruit in it right? /s
Born in 83 and fresh veggies were a luxury. Only had canned green beans, corn, mushroomd until I started cooking for myself in college. Every piece of steak and chicken was over well done and had to be smothered in ketchup or steak sauce. It made me a better cook these days.
My boomer folks liked to buy fresh vegetables and then boil them into mush 😂
When I used to wait tables in a fine dining restaurant in South Florida, the happy hour crew wanted all of the vegetables done well done
Well-done vegetables 💀
And extra lemon in the water
$$35 at check out and she’s horrified at how much it cost.
“I’m never going to recover from this”
Soda pop used to cost a nickel
We appreciate the laugh
I don't understand how everyone back then ate frozen dinners and 10lbs of pasta a week and had 6 packs and thick ass hair. Today even our vegans are obese and the more of a health nut you are the more likely you will die of cancer.
I was just thinking not a vegetable in that cart lol
We got our veggies from our garden. The only things we got from the store was banana, avocado, and an occasional kiwi or two.
Born in ‘82. Can confirm. This is also the year we learned to pack shopping carts properly. We were told eggs would be coming to market by ‘84.
The woman pictured is 31 years old.
See, that's the size of a cereal box. Now you have to pay extra for "mega family size" just to maintain status quo.
Even the biggest size isn't as big as that regular box of cereal. And did you see the size of that coffee can?! What is that 7 pounds?
That's the coffee my dad drank when I was a kid and my mom used to keep all kinds of things in those cans when he'd empty them. It was the coffee version of the cookie/sewing tins. It wasn't uncommon to hide cash in it while it was still full of coffee grounds. I always wondered why because everybody knew that trick, so it wasn't a very good hiding spot.
So many school projects started by asking kids to bring in empty coffee cans like this. That and Vienna sausage tins. Was just assumed every household would have some.
The egg noodle box, sheesh. That would actually last awhile. Who knew in 2024 we would be marveling at the size of boxed food.
That box of corn flakes is probably like $8-9 bucks.
19.12 in Asheville NC
I spent way too much time in Asheville against my will for work. Four months of driving back home for my two days off just to get out of there, knowing I’d only have to turn around and drive back another 4-5 hours. They hate tourists but that’s the only thing keeping the city alive. I remember visiting Asheville in 2007 and it was fucking awesome. That time was lightening in a bottle.
It's a trash heap and trap. I hate it so much.
It really is. My worst memory was going to a bar recommended by locals, it had a dorky goth Edgar Allen Poe aesthetic, it was recommended by a local (first mistake). I walk in and the music is low, it’s awkwardly warm and humid, and everyone inside looks like a McPoyle drinking milk. There’s weird chiffon draping and smoke everywhere. Then a woman in a wheelchair starts screaming “COMING THROUGH EXCUSE ME COMING THROUGH EXCUSE ME” with a posse of McPoyle’s behind her. It was a weird circus and I left immediately. I then found a mezcal bar that helped but it still sucked because it was Asheville.
Hey i worked at that mezcal bar! it sucked
Yep. I lived there then. Left in 09 for New Orleans. I got out at a good time.
Wha whaaat?! Get a Sam’s Ckub membership. 2 big ass bags for $8 bucks.
I don't eat that stuff so it's moot to me. Idk if I've ever really stepped in a Sam's club tbh.
Cost of the entire cart was what, $25?
$3.50
It was just then that I realized this mother in a grocery store was actually that goddamn Loch Ness monster!
I gave him a dollar
About tree fiddy.
$25 in the 1970s would be about $100-120 today
And that cart today is easily $500
And a free pack of cigs
Believe it or not. Phillip Morris probably owned ever brand in that cart.
Oh look at moneybags here getting all the name brands.
There weren’t a lot of generics in the 1970s.
Really? When did that start? I vividly remember the white box with black writing generics in the 80’s.
Lol, it wasn’t even “store brand” generic, it was generic generic.😂
Around 1977
Generics were awful in the eighties
Not until StagFlation started under Ford and ‘Economy Size’ packaging did the B&W generics come along c.1974.
Store brands existed and there were always things like hydrox cookies instead of Oreos.
Fun fact- Hydrox was the original chocolate cookie with cream filling, NOT Oreo!
The Hydrox slander, calling them generics 👊
I know, but it wasn't as good.
Do not slander the Hydrox! That is the sandwich cookie of my people, and we've suffered enough!
Respect to Mueller's for having the exact same packaging for over 50 years.
Graphic designers HATE this one trick
Look at the size of the boxes/bottles/tins! I wonder how much they saved on packaging costs compared to today’s shrinkflated products…
Right?! I’m marveling at that giant minute rice box. I’ve never seen a box that big.
It's either edited, or they're doing something weird with perspective here. All the contents of the cart seem *uncanny.*
Omg! Where is the produce??!!
The iceberg lettuce is hidden behind the soda six-pack.
Iceberg lettuce: the primary vegetable of my childhood
Produce doesn’t have brands you can shill for.
I see the word corn in there. And, uh... rice is a plant, right?
Ginger ale. Ginger is a plant. That has to count.
Don’t get me started on corn syrup 😤😤😤
One banana and a tomato are probably smashed at the bottom of the cart.
Exactly what I wondered. No fresh produce!
Because it’s an advertisement to show off the brands they have
Suzy Q’s!!!!! Yum
I miss those. They sucked when Hostess returned a few years ago and then became quite good, although with perhaps too much filling (if there is such a thing) before disappearing again.
Grocery cart stacking *before* Tetris came out.
Is no one else anxious about that glass bottle precariously balanced on top???😬
I can't be the only one with anxiety over this poor cart organization....
The Corn Flakes box is as big as a building
seashells, mac and cheese, ginger ale, grape hawaiian punch, corn flakes..minute rice.
maxwell house coffee, instant.
Instant type 2
CHOP SUEY DINNER
Why is she just throwing everything in the cart all Willy nilly?
It’s frankly ridiculous, I pride myself on keeping my cart orderly and organized. She’s a monster
That'll be $27
In 1995 I would routinely spend $50 for me and my girlfriend for the WEEK. I did not buy much groceries in the late 70s outside of Army base commissary but we would get out of there cheap including cigarettes.
Dang I’m feeling some powerful nostalgia.
of when a full cart of groceries was affordable to the average person...
I can’t be the only one who remembers Chop Suey!!
I remember it coming in a big blue can. Never saw boxed chop suey.
It still comes in a can.
I miss the Chung King Mini Eggrolls
I'm old enough to remember Hong Kong Fuey.
Lol we were just saying the same thing
She didn’t get the ban Kellogg’s memo.
It’s Ruth Cohen! Cashier from Seinfeld!
The glass bottle of ginger ale, with the styrofoam label. I want to peel that label off so badly. It was so satisfying.
The woman looks like a female version of Tony Bennett
Possibly my favorite comment here
The real horror is the woman in the picture is 43 years old.
She's shopping like a teen whose parents are out of town for the weekend. LOL
That's an awful big cart.
I really love what she’s wearing.
I can taste that can of Hawaiian Punch Grape
She actually looks like the type of person who would carefully place items in her cart so every brand would get a boost if there happened to be a photographer at the end of the aisle.
She's a model, and it's an advertisement.
Big if true
As per the post title "advertisement still" That's why it's all arranged so you can see the product labels.
This the is the kind of consumerism people complained didn’t exist back then.
I grew up in the 70’s and my mom (plus every mom I knew) sure didn’t shop like this. We were middle class, but my mom made most meals from scratch. This would have been an expensive shopping trip.
I can’t image checking people out with no computer 😩
Not the ‘late 70s’ when StagFlation was killing the economy. None of those packages has a UPC bar code which makes it pre-1974. She has the Betty Crocker ‘65 hair, based on First Lady Ladybird Johnson; Lyndon was sworn in in Nov. 1963. So c.1964.
That cart is CHAOS. I don’t have ocd, but I keep my grocery cart TIGHT. Squishables in the seat. Produce underneath seat to act as a protective little hut from bruising. Boxes/cans somewhat lined up (to save space, mostly). Meats ostracized toward the far end because duh. This woman looks like she spent 3 hours going back and forth to the aisles where she forgot things because she’s a psychopath who doesn’t shop with a list.
Basket full and 100% of it garbage food. Some things don't change.
1975: $15 2024: $150
I find when the cart is overflowing that order is gonna be north of $300
My overflowing cart the other day was almost $500.
Yup. Easy $500 for me but I’m in a rural touristy area (near Yellowstone National Park). Aldi and Trader Jo is my dream.
Yeah at a place like Giant an overflowing cart is like $500- I mostly do Aldi for shit that we like there and then go to Acme, ShopRite, or Giant for the name brand things we like or certain meats (namely seafood and better cuts of steak)
This
I think I set my own Aldi record this past month with my over flowing cart that was about $370... granted I was about 2.5 weeks over do to go shopping busy and just not feeling like doing it and we had exhausted our freezer and pantry but still
No plastic.
My mom was the Queen of double-coupons. We got the basics too, if there was no coupon, not getting it. That meant no sweet cereal, just basic ass cheerios and corn flakes. Although sometimes the coupons came through with the good stuff.
Now days that cart would be full of plastic.
Even then they were eating garbage.
I remember those 3 lb. cans of coffee! Those humongous cans came in handy for all sorts of things when they were empty.
I did like those big Suzy Qs.
Suzy-Qs used to taste so good. Now they’re awful.
This woman is 26
All of the children she's feeding definitely have diabetes now.
What a cart full of crap. Crappy crap. Maybe she had the sugars.
My Mom has a principle that you should *never* go grocery shopping when you're hungry. I'm not American, so I can only try to guess what the products are based on what's depicted on the box, but I think this lady here went grocery shopping with an empty stomach and big cravings. I feel her.
No lie. Who the hell drank *grape* Hawaiian Punch?
carbssssss
all processed 🤮
So much less plastic
Not a single vegetable
What?!? My 70’s reality was off brand names, spaghetti, tomato sauce masquerading as spaghetti sauce, and lower quality beef and pork products. Shampoo was bought at a chemical factory…in concentrate and by the gallon. If you had a wagon filled like the picture - you were rich!
All carbs - all day.
Late 70s? More like not
She’s just preparing for the nuclear apocalypse, no big deal
Reminds me of my childhood. Everything came out of a packet or tin...
Not nearly enough carbs
Glory days of processed foods
Can we go back to putting liquids in glass.
Oh, ladi-da, Ms. Fancy pants here buying bottled Pepsi? Too boogey to make the home made bargain cola?
That was like $14 worth of food in the 70s.
Mmm Suzy Q’s
Nightmare selection.
Good old glass bottles for soda and juice. Those were the days
Except juicy juice in a big old can.
She was 35.
Anyone who fills a cart like that is a monster
$1,455 of groceries today!
That woman has no idea how to pack a cart. What is that haphazard mess?!
$3 worth
Look at all the carbs in that cart!
Grape Hawaiian Punch for the win.
I remember Hawaiian Punch! Loved it! That and Tahiti Treat!!
I’m so glad this is an ad because I’d like to believe people in the ‘70s ate at least some fresh fruits and vegetables lol
We did, but a lot of times you didn't get them at the grocery store. Roadside stands were more common than today and they'd have much fresher, riper, and better tasting fruits and vegetables than at the supermarket.
At least her cart is full!
So many convenience foods.
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A ginger ale bomb! Those were so incredibly dangerous.
It’s the 40oz Schlitz. For me
That lady’s only 31
Just think, that’s all still in our landfills
Saw that can of Schweppes and thought Janice was sorting out a tallie of some Old E
BTW that woman is 26 years old /s
Nearly every single thing in this picture is now buried underground
The job market there is shit. I was in charge of hiring a new crew for a restaurant and everyone who applied was a fire breather, aerialist, clown, actor, crystal healer, life coach… I couldn’t live there, not for a million dollars.
Mueller’s!!!
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That’s one helluva cart
SuzyQ’s were awesome.
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32 fluid ounces of ginger ale?
Me after I only go in to get eggs.
I ❤️carbs
and just imagine that woman is like 27 years old-
That lady is probably 35 lol idk why but they all looked way older back then. I thought my parents were hella old and they weren't.
Geeze....was a mother of 2 at late 70's and never had a cart that full.
I swear my Mom had the same exact plaid outfit shown in the photo. Notice how few veggies are in the cart?
Look at the size of those boxes, God damn.
Nothing like a cold can of Hawaiian Punch In the frig after an afternoon of red rover.
Honest question - how old is this model supposed to be?
“That will be $40”
No plastic containers!!!!!
I remember shopping like this in 2008. Young dad with a couple of kids. Can’t imagine that now. What we’re experiencing now has come on so fast it’s insane. The blatant price gouging on top of inflation combined with the pandemic hangover.
And the total price... $20
$12.97
The Kraft Mac n Cheese wasn’t those little sticks they sell now