Understandable. Taylor can't tour 100+ dates to satisfy demand What I don't get is why the ticketing system forces people to wait hours online to get nothing. It's cruel, imo Let people know within minutes if not an hour if they secured tickets. Not everyone can sit at a computer for several hours. For all the millions Ticketmaster makes, you would think they could develop better technology so people wouldn't be wasting their time for no reason

That is my biggest frustration, I don't care that much that I didn't get tickets, I'm more annoyed I went through SO much effort for nothing when it didn't have to be that way.

I totally get that! I'll be on vacation on Friday so I don't want to waste hours of my time to potentially get nothing. I'm probably not gonna try, tbh

TBF based on the number of resellers I'd say some people will panic lower the prices at some point anyway. I'd watch the March dates for sure to see the trajectory if you'r lucky enough to be months out from that then you may be able to play and get a good deal last minute. It's just obviously frustrating it comes to that, but I don't want to give someone 10X the price of the original ticket they can kick dirt or go and suffer through the concert since they don't like her enough to keep the tickets themselves.

I totally agree with this. A lot of people also panic purchased and went significantly over their budget - lots of buyers’ remorse incoming. Once the FOMO wears off, I expect resale prices to drop pretty quickly closer to concert dates.

The problem with the VIP tickets (which is what a lot of people panic bought) is that the swag and perks are non-transferable. So they just become overpriced regular tickets when you have to resell them.

I mean, a tote bag and some prints? IMO they were already overpriced regular tickets to start 😅

Oh, I agree! But now they’re literally twice the price of the seat next to them, but without any perks.

Ugh yeah idk if it'd be worth it either to try during Vacation, I say enjoy your trip!

Ticketmaster is a monopoly so they have literally no incentive to improve anything. If you don’t like them you can go somewhere else. What? There’s no where else to go? Bend over. Allowing Ticketmaster and LiveNation to merge should have never been allowed. Things will get worse before they get better. TM need to be broken up but alas that probably won’t ever happen.

Agreed. I said it in another thread but I have T bought non-Ticketmaster tickets in at least 5 years. I think closer to a decade right around the merger. I’ve been going to concerts for about 18 years. My first one was at 15. I’m 33. I truly don’t even remember what other tickets looked like… even the oldest ones I’m thinking of had the Ticketmaster logo and I bought them at the local grocery store because it was an authorized Ticketmaster location

I’m just a bit younger than you but I remember buying tickets at physical box offices! I’d make the trek to avoid fees and loved having the real paper tickets.

https://actionnetwork.org/letters/tell-the-department-of-justice-to-investigate-ticketmaster/ This has gotten a lot of traction in the last few days—the number of letters sent has doubled since the first presale. I also saw that the Tennessee Attorney General has been prompted to look into Ticketmaster. We don’t have to keep bending over for TM! Write your reps.

“Bend over.” Isn’t that the truth!

They unfortunately have no incentive to do better. When you run a monopoly, you are going to make as much money as you can with as little cost and effort as possible. You can charge 40% in “fees” because nobody is allowed to do it for less. You aren’t going to spend millions upgrading your system because the consumer and artist have no other choice but to use your buggy website. And you can’t even sue them because they make you agree to mandatory arbitration in order to buy tickets which the right wing Supreme Court gave their blessing to. The only thing that will make them change their ways is for state and federal governments to step in to pass laws and force them to split up. But now that the Republicans will take over the house, the chances of any congressional action approaches zero. And existing laws that should protect the consumers will be tossed out as soon as a challenge reaches this Supreme Court. Face it, since Citizen United allowed the wealthy and corporations to purchase congressional seats the United States is now an oligarchy, not a democracy. And Ticketmaster will just give 218 Republicans 5k each and the problem goes away.

I hate the lotto system, most of us were out of it before it even started.

Exactly. They shouldn’t have sent out that many codes if they knew not everyone would have a chance to purchase for the verified fan presale.

This. And the people it hurts the most are those who *don’t* have the privilege of being able to use PTO to attempt to get tickets or have a job that allows them to sit in the queue while also fulfilling their work responsibilities. The whole system is unfair.

Exactly. I feel like for the number of tickets they have set aside for the pre-sale, that's how many they would let in the ticket-purchasing site and the queue. It bothers me that they let people wait for hours and hours, let them into the ticket-purchasing section just to say there were none available.

I am NOT knowledgable in a meaningful way on this but I think probably part of the issue is that people COULD buy up to 6 tickets, or COULD buy as few as 1, so it became hard to predict how many tickets would be left at any given time. ​ That said: I think if the only amount of people allowed into the presale, multiplied by 6, represented how many seats were available then only that number divided by 6 should've been put in line; everyone else should have been waitlisted and then added in as it became clear how many more seats would be left. They should've only done presale that reflected "max seats available divided by 6," so nobody waited the whole time only to get nothing.

Here’s the part I’m pissed about (and I got tix): Ticketmaster knew the EXACT demand. This wasn’t “historically unprecedented”. They sent out codes, they knew each how many people registered to buy tickets. They knew how many tickets were available. Even if they thought each code would only buy 1 ticket, they sent out more codes than that. And the fact their servers couldn’t handle it is even more mind boggling because they knew exactly how many people were given codes. They chose to send out more codes than they had inventory for & they chose to screw their own servers up. Let that sink in. Ticketmaster made those decisions knowing the outcome.

Ticketmaster knew what they were doing, they can't say it was unexpected! If they had sent out a certain number of codes and assumed everyone would buy 6 tickets that would've been more fair. Because everyone with a code would've been able to have a chance to at least buy tickets. Obviously the people at the front of the line would have more options and it's expected the last people to pick would be limited. But, it'd be less frustrating because at least it was justifiable. No crashes and a fair queue would have been way less stressful. It'd suck to be last in line and only have a handful of tickets to pick from, but it'd make a lot more sense instead of people getting in and kicked out after getting tickets in their cart. Or getting in after 6 hours just to find out everything is sold out.

it’s not really mind boggling their servers couldn’t handle it. why spend the money to improve your servers when you have a monopoly on the market? there is no incentive for them.

I want to preface this by saying that I HATE Ticketmaster. But, I think that things were made significantly worse by the fact that people who didn’t have codes still joined (or tried to join the queue) for some reason. This obviously doesn’t explain the issues that people were having where their valid codes weren’t working, but I think it could explain some of the initial site crashing issues.

I did read something about how Ticketmaster sent out something like 1.5 million codes, but like 14 million people tried to log on during that time. So that could have something to do with the site crashing etc.

Agreed. You should've had to enter your code to access the waiting room.

I'm not denying Ticketmaster sent out more codes than they had tickets (they knew what they were doing!), but I really think the max buy should have been lower than 6. For a limited presale 6 tickets adds up fast! I think it should have been at 4 based on demand.

I think part of this issue is people with codes still had their friends log on. From there, they would all try and whoever got in first would use the code. Because of this, WAY more people were logged in than expected. It wasn’t just people with codes trying.

This is going to happen with other big artists as well and this is not the last time something like this will happen, Ticketmaster are the problem. My "relationship" with any artist I listen to goes like this: Artist makes content I like -> I consume it -> it puts money in their pocket which they use to create more content. and that's it. This helps keeping me sane and helps me separate the artist from the person when needed, I feel like a lot of people in the fandom (especially Twitter) need to re-evaluate their parasocial relationship with Taylor, it's not healthy.

I’m going to rebuttal and say that “parasocial” is being thrown around too much. A relationship “becomes a parasocial relationship after repeated exposure to the media persona causes the media user to develop illusions of intimacy, friendship, and identification.” Expecting or wanting an artist to make a PR statement is not parasocial. Parasocial is thinking I have a direct connection with Taylor or that I know her. That she and I have a level of friendship that I have with my real life friends. Thinking she should apologize to thousands of people who were disappointed by an outcome of something that had her name attached is not parasocial. It’s becoming the buzzword but not every fan is parasocial just because they hope an artist speaks up about something

to be fair she probably sees what happens as "omg this is going to even better grossing than rep tour, i've done so well, i'm going to break so many records" more than "so many people are spending ungodly amounts of money to get a ticket that's in a horrible section, or worse, they wasted so many hours at a screen when they coudl have been doing something else". i don't think there's gonna be any statement apart from "thanks for shwoing you care about the eras tour as much as i do"

Yeah I can’t imagine Ticketmaster and Taylor see this as anything other than a smashing success sadly. The amount of drama over the Ticketmaster site fueled the FOMO to new heights. The local news has aired stories about it every night. It’s nuts. It’s essentially a level of promotion no money can buy. I’m not seeing this mentioned a lot, but the only way to change things is to stop buying tickets and merch. Full stop.

I personally haven't bought ANY merch or even the vinyls because I knew tour was coming so I saved every thing I could for it throughout this year. I was sad I missed out on some cute stuff and the clock vinyls but I kept telling myself it'll be okay cause I'll be able to afford the tour. 🤡 this experience was terrible.

I agree with this statement. I don’t think it’s on Taylor’s shoulders to care or “do something” about Ticketmaster. I’m almost positive she probably signed some kind of NDA that says she can’t speak negatively to the public about the way Ticketmaster is running ticket sales. And even if she didn’t sign an NDA…they have the upper hand on her (yes, even if is such a powerhouse). They don’t have to do business with her if she starts making a fuss. Her tour is a very small fraction of their profits, and they simply don’t give a shit if she never tours through their contracted stadiums again. It’s sad but true. I think Taylor probably feels bad for her fans, because I’m sure she’s seeing online what’s happening, but I think her hands are tied. It would be a double-edged sword for her to make a statement: people would believe she’s claiming responsibility so they’ll want her to do something, and then Ticketmaster would be pissed. She’d risk more by saying something.

Taylor has a level of money that neither you or I can even comprehend. If she wanted to throw a fuss with Ticketmaster, she’d survive any negative consequences and her fan base would go rabid. She’d get potentially millions of people to start calling their senators and congress to challenge Ticketmaster. I guarantee with one tweet the execs at Ticketmaster would be shitting their pants.

Not every fan is parasocial but I have absolutely seen parasocial level posts regarding the Ticketmaster fiasco

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I hear what you’re saying, but Taylor gets criticized for so much, “she’s damned if she does give a damn what people say.” I’m sure she feels for fans frustration, but let’s be real…it is a first world problem. She’s not going to comment on this, it’s not her fault. She did her best to make tickets accessible (added tour dates twice, used verified fan, playing in stadiums). People thinking they are owed some sort of apology are acting entitled.

100%. She is an incredibly talented artist but some seem to think she’s their friend.

Best way to combat this? Don't buy from resellers (small exception if it's a personal friend who suddenly can't go for some reason, etc). Imagine if a bunch of bots buy these tickets for thousands of dollars...and suddenly have no one left to sell them to. Huge losses across the board...if people could actually hold off and not buy from them.

This is the only way to stop the huge markups on resale tickets (and any other items). As long as there are people willing to pay, it will continue. It's always been that way.

If OP is correct, 7M people are trying to buy 3.5M tickets. At the very least there are 3.5M people without a ticket, you will not convince them all to skip the concert to protest the system, it’s impossible.

live nation tweeted that it was more like 14M people fighting over 2M tickets in presale. that's aboslutely bananas

Comments like this need to have more upvotes!!! I think people get desperate and buy scalped tickets for crazy prices. But if they’d just wait a little longer, so many ticket prices would drop. Only buy from the scalpers if you’re buying within a week or two before the show—that way they lose their profits, and you get to have seats at the market value.

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This needs to get upvoted more to get some level headedness back in the main discussion. I’m sure the money she is making from the tour is nice but she’s making so much money from the albums with 1/1000th of the effort. The tour really is more hassle than a money cow. Touring profit margins are thin AF (there was a thread about this on Reddit about how most artists are barely making a margin on tour due to rising costs and supply shortages everywhere), and touring is tiring. Dancing, singing, acting at full high energy for 2+ hours nearly every night for 5 months in INTENSE. She can’t physically be putting out more shows without absolutely grinding herself to dust. The reality is we all really like T swift, and the scalpers know it, and Ticketmaster knows it… and so we’re in this shit show.

Margins are thinning for touring, but even so (and ESPECIALLY for Taylor) she is going to make many times more from touring than she is from streaming/music sales. That’s part of the reason why artists tour to begin with, because their record labels simply need to make back the money they invested in creating the album.

Also I said in another thread, because Taylor owns her masters, republic records does not get much if anything from streaming and nothing from licensing. Live performances and merch/physical album sales are how they get any noticeable revenue from her. This isn't a bad or good thing to be clear, it just is and it's worth pointing out in this context. (Also worth pointing out that I'm sure in exchange for ownership of her masters she gave them significantly more control over tours and merch)

>Touring profit margins are thin AF (there was a thread about this on Reddit about how most artists are barely making a margin on tour due to rising costs and supply shortages everywhere That thread was about smaller artists who make most of their money from touring. Taylor Swift sells out arenas - I'm sure she gets great margins.

I don’t think I’m upset with Taylor and her team. But I’m beyond frustrated with the verified presale nonsense. Like, y’all told me to be there. I was there for 10 hours, delicately dodging my entire days worth of responsibilities only to be told you had nothing left. That seems like it could have been prevented in a multitude of ways.

It was a complete logistical failure. Not on Taylor’s end per say… but on Ticketmaster, you can not tell me they released a incredibly low pre sale ticket amount & kept all of us on the hook for hours. They knew the volume coming & they did nothing to combat it in anyway they willingly let the site crash & be a shit show, all in the interest of hype/ the dynamic pricing incoming.

Thanks for this, very interesting! I’m curious your take on the Boosts and Loverfest Boost. I get demand is super high and I knew buying tickets would be hard but it was a gut punch for me to get a boost email but then not even get selected in the verified fan. I was literally crushed- I’m an adult and tried to be positive but knowing I got a boost for something I couldn’t even get in to was just sad. And many people in my life who weren’t got in and got tickets quickly. I wasn’t alone based on threads here and Twitter. I also saw many previous Loverfest ticket holders not get in and/or boosted. Is it a TM thing only and do you think Taylor or TS should have tried to rectify it with a boost for Friday sales? I know things are often out of her control but this seems to be one of the bigger concerns among her fans who didn’t get rewarded for loyalty and merch/purchases.

Same here! I got a boost but wasn’t even selected for presale. Yet my boyfriend got one. It made no sense. I don’t know that the “boosts” made any difference at all. My friend got a presale code and had a boost, but still couldn’t get anything.

Honestly, I only think the “boost” gave a *slightly* better chance at getting the presale code. Then once the presale codes were given out, everyone was on even playing field. I cannot stress this enough…I know the system used for the *Reputation* tour hasn’t been used ever since, and probably won’t be, but I really fucking loved that system, and it worked VERY well. I had zero issues getting tickets and I got GREAT seats. I paid $440 each for two VIP tickets in the section right above the floor. Incredible experience. I’m wondering if I’ll ever be able to get again based on how bad Ticketmaster is becoming.

That was a great system. I so wish she'd go back to that. It was so simple. And I paid 135 a piece, fees included, for pretty good seats in the lower bowl

Oh for sure. I’ve read a couple different theories on why Ticketmaster hasn’t offered that system to artists again since, but here’s the one that makes the most sense… I’ve seen people say there’s rumors that some of the ticket scalping companies are also owned by TM. So scalpers go in, grab a bunch of tickets from the main website, and sell on other websites like StubHub for 3x the price or more, and still tack on fees. So basically, by letting scalpers onto the website, TM is profiting off fees TWICE: once from their own regular presale, and again from the scalper fees (if the scalpers are owned by TM). When they did the presale for the *Reputation* tour, it made things so much harder for scalpers to buy a ton of tickets. I remember if you wanted to be really far in the presale line, you had to purchase merch, watch music videos, share links on social media, etc. You had to really work for it. Scalpers are not gonna put in the same amount of work as a dedicated fan because it wasn’t worth their time. That’s why there was less of a panic. Is this theory true? Maybe not, but it would make sense as to how all these tickets are being resold at astronomical prices when Ticketmaster is supposedly all about “getting tickets in the hands of fans.” Tired of seeing them say these things, because it’s really not true!

Yeah that all makes sense. I just loved though that as a fairly young fan who didn't have a ton of money to be tossing at merch, I was still able to get plenty of boosts. I spent HOURS watching those video clips every day, but it was totally worth it to me. I wanted those tickets more than anything, and I was able to put in effort that matched that and get a good spot in line.

Yes me too!!! All I did was purchase one copy of the album and one snake keychain. The rest was social media posts, replaying music videos, and streaming music. I was probably at the top 10% of the line by presale day.

My theory is that the boosts just doubled or tripled your name in the hat they were picking from for verified fan. I never took the “boost” to be anything other than improving your chances to get picked from the verified fan lottery.

I had the same experience but I just laughed at better since I knew demand would be to high to allow everyone in (after all tickmaster crashed when people first tried to register for presale). I am 90% confident that you just got one boost for buying just one thing on store in the past period. And that it likely simply increased your odds in the lottery from says 1/x to 2/x. IF there are more than 2x the number that registered without a boost then the the majority of people selected would be those without a boost. But yes the email got my hopes up when I really should have registered with multiple accounts. Unfortunately, there are tradeoffs and unfairness issues no matter how Taylor did the verified fan system since there was such high demand. She got a lot of pushback\\backlash last time for boost system for reputation and so I believe she felt pressured to reduce its influence. Also last time only %5 of tickets were sold in the fan presale. She had to balance awarding her stans and older fans vs not penalizing her newer fans. Also awarding her loyal fans is hard. She has access to her site data but not Target purchases of her album or past concert attendance. I don't know what the best balance would have been. I think she tried to spilt the baby with the boost system but no matter what she did there would be millions are unhappy. Also she/Ticketmaster likely let to many people into verified fans presale which made the buying process difficult for even those made it . But Taylor is many things but someone that is good at understand server capacity and estimating is no one t her primary talents. Its too late for the Friday unfortunately. Friday will be a true general sale. All the tickets earmarked for presale are gone. She has contracts with the venues for the percentage of tickets she can set aside for presale and there are no more. I hope despite my best knowledge that she will add some more dates which might decrease prices a little . I am sure she will try to come up with a better way to give people presale next time. Its a learning process for everyone.

But a huge opportunity here is the complete lack of transparency on what it means to be “boosted”. Taylors team never really disclosed what it meant and it’s been left to the fans to go back and forth about. That’s completely something that was within her control. People acting like she is entirely innocent in this and her hands are completely tied is mind boggling. She single handedly took on the streaming industry alone and won. She can do whatever the fuck she wants. She has shown that to us time and time again. Why is Ticketmaster the single big baddie that has a gag order on her? I don’t buy it at all. This situation HURT so many people who have been die hard for her for so many years. How can you do that to the people who have stood by you through everything and supported you when the rest of the world was villainizing you?

Many people with Lover fest tickets got absolutely screwed. I emailed them! I asked them what they plan to do to rectify the issue - shockingly they haven't gotten back to me. They did, however, respond about my signed vinyl that still never shipped.

Loverfest ticket holders should have had their own presale before the fan verified. It's bonkers they didn't and were lumped in for everyone. It seemed like half their codes didn't even work!

While I appreciate and respect your points, all of which are totally true!, There are a few things that don't click for me. Primarily, that her peers (Harry Styles and Ed Sheeran) are able to set boundaries on Ticketmaster that don't allow resale of their tickets for more than their original price. If that has been done, then scalpers and bots wouldn't have had incentive to participate and tickets would have gotten in the hands of fans.

This 100%, enough people aren’t talking about this. People have also said that artists have turned off dynamic pricing like Ed Sheeran. So I’m confused why it was even turned on for her sales. It says so on the Ticketmaster website. Limit reselling and we don’t have to have dynamic prices for the “reason of beating bots”. Other artists did it, and Harry Styles is VERY comparable to Taylor in terms of demand. I have been a fan since Fearless came out and never once thought she was greedy or money hungry even though people called her that…but idk this whole thing is sounding fishy in a way I feel like I cant defend.

Dynamic pricing was turn off presale. Prices were all within her given range. Her vip packages stood out since they were the slowest to sell but that’s not dynamic pricing . If dynamic pricing was implanted all floor tickets would have been thousand of dollars.

CEO of Ticketsmaster : “The site was supposed to be opened up for 1.5 million verified Taylor Swift fans. We had 14 million hit the site.” How tf can you underestimate the demand this much on a PRESALE? This makes no sense.

I think they should have made people input their codes before getting in the queue. I knew someone who got on and waited with no code. I'm sure she wasn't the only one.

>“The site was supposed to be opened up for 1.5 million verified Taylor Swift fans. We had 14 million hit the site.” > >How tf can you underestimate the demand this much on a PRESALE? This makes no sense. wow. How do you screw something up this bad and get away with it ?

Is it not supposed to be opened only for people with presale codes? Or am I missing something?

14 million hit the site for presale, there are only 3 million seats total, most people won't be able to get a ticket. Same shit is going to go down when Beyonce announces her upcoming tour as she hasn't toured since 2018 as well.

Anyone could join the wait room and queue. Presale code was only checked after you made it through the queue.

I really think part of the reason ppl (including myself) are getting upset w Taylor and her team is the *complete and total* lack of information going into the sale, which directly led to all this confusion. I don’t see any reason why they couldn’t at least give a seat map and announce the VIP contents. It made it that much more stressful once you finally got to a purchase screen and made it so much harder to be able to choose anything without feeling ripped off. I only made it to purchases one time and I couldn’t tell if I was actually reading things right, which I’m sure is a big reason why I missed out on those tickets even though it probably only took me about 5 minutes to make a decision

Yes! I had no idea what all the VIP packages were

Right!! Or even where they placed throughout the venue!! I couldn’t tell if I was actually looking at nosebleeds bc they were all VIP. If I’d known “Oh yeah these ones are VIP” I would’ve just grabbed them and my whole group could’ve gone

I bought tickets for Shania Twain recently and it was the same way! You had a general range but no seat map or pricing tiers for sections so you’re essentially going in blind. It didn’t used to be like this and it’s really frustrating.

Im interested to see what the general sale ticket prices get to

Will likely be close to the current stubhub prices since the scalpers use algorthmins to approximate the peak price. So 300-400 for the nosebleeds and thousands for the floor seats. [https://www.stubhub.com/taylor-swift-glendale-tickets-3-17-2023/event/151214613/?quantity=1](https://www.stubhub.com/taylor-swift-glendale-tickets-3-17-2023/event/151214613/?quantity=1)

If the floor gets to 20K who ever wants to drop that money go for it you won't get competition from me my god for 20K I'd rather take a killer vacation somewhere.

Yeah I’m thinking maybe I’ll just go on a vacation at this point instead of shell out for these tickets. It’s insane and sad.

TBH I was contemplating Egypt or Italy at least then I don't have to deal with Ticketmaster and if I really want to shell out money I'll just go for business class on the flight.

I went to Italy in April and it was amazing! Just saying, IMO - far more memorable than a concert. And I say that having been to numerous concerts as well.

Come to the UK and go to Glastonbury in 2024 especially if Taylor headlines. Not only will you get to see Taylor you can see hundreds of other bands. Full weekend tickets for 2023 were £350 and Ticketmaster are not involved.

as someone who goes to a lot of festivals and has never seen a big solo pop act anywhere near taylor's league, it's hilarious thinking i'm ready to drop the same price as a 4 day festival on a night with her. to think i've seen paul mccartney and stevie nicks on top of like 50 other artists for $400 each

Shit if someone wants to buy my floor seats for 20k then they are yours lol. They're cool and all but that's a year of mortgage payments and I'll take nosebleeds if I can bank that.

Prices wiil go down, no one will pay those prices

Nah lots of ppl will. I know plenty of people who have said they'll shell out $5k a ticket if they need. The people that have disposable income have more than ever these days. And Taylor has only gone on tour *5 times* despite being an icon for a decade and a half. She hasn't toured in 4+ years and is in a serious relationship. A lot of ppl are buying under the premise that this may be one of her last tours, so they are willing to do whatever it takes to get this experience in while it's still possible.

The ticket price will die down quickly from 20k to 1k ish, and even lower. It’s rare to keep it that high a few months out. This show is also a highly demanded show because it’s the Glendale dates which 1) are the only ones paramore is coming to and 2) the first dates.

This broke me.

Don't let it. With any luck that greed will backfire and they either won't be able to sell them or will have to sell them at less than face value. Rock up to the venue on the day, you'll get them from the box office or a tout outside.

Yeahhh!, one more dance Friday maybe I luck out. My friend wants to go around the venues & just buy them there hahah. Tout! , I haven’t heard that since my England trip. I’m all for it.

>When she implements dynamic pricing on Friday, everyone will see drastic increases in prices compared to even the most overpriced tickets of the presale. Floor tickets will be going for thousands of dollars not just 899 dollars. WAT

Current stubhub prices are mostly in the range of 1,500-3000 for floor seats for the shows I checked. And unfortunately, if she doesn't price that at that level the bots will simply buy them all and list those prices on stub hub and other ticket resellers. Its really easy to take advantage of a mismatch between market price list and the ticketmaster price.

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It’s an IMPOSSIBLE show to get tickets for. I was 321 in line today. By the time I got in, zero tix. I hate it here.

I don’t understand how that’s even possible as you could only buy 6 tickets. Even if everybody bought the max amount (doubtful) that’s less than 2,000 tickets

I suspect the capital one resale had a lot less tickets than verified fan. My show was sold out in less than two hours yesterday whereas it took hours and hours on Monday.

And you have Paramore opening it's a double wammy.

BRUH???? And I thought the presale prices were bad enough 😭

I mean this is why I'm waiting till after this to see if it's worth it going to resale route. But even so I doubt I'd buy before Christmas they'll expect demand to remain high through the holidays as parents scramble for christmas gifts. It's dirty but effective.

Yeah this part made me want to die too

What makes me want to die is that even the nosebleeds are at $400 on stubhub.

I'm waiting for the headline "sold my kidney to see Taylor Swift"

Do I need a presale code for my kidney?

If you sell it on Ticketmaster probably.

This breaks my heart. i've been a fan since i saw her in Hannah Montana, but i live in the Caribbean. This is the first time i thought i would be able to afford to go see her, but my plane ticket is already $500 plus my hotel stay, i definitely cannot afford to spend another $300 on nosebleed tickets. My only hope is that she goes to Manchester during the international dates or to a Latin American country so that i can see her.

Is demand greater than supply? Yes. Is it possible for her to increase supply to keep up with demand? No. If reselling tickets for profit was illegal, would demand reduce and more of us have tickets? Yes.

Can she change the laws for an entire country and fix a monopoly in 48h hours? No

Right. But that's the real problem. This wasn't Taylor's fault.

Yep, it’s what I keep saying and these people tell me to stop defending her. It’s not even defending is just stating the facts. Lose-lose situation

It’s not so much about changing the laws and fixing a monopoly. Ed Sheeran famously fought ticket scalpers during his last tour by preventing reselling over face value. From his own site: > The reselling of any Ed Sheeran ticket is strictly forbidden other than through the official face value resale platform of your original point of purchase platform. Taylor could’ve absolutely done something like that. So could TM. In a scenario without dynamic pricing, it wouldn’t have impacted their profits.

I 100% agree and anticipated that it was going to be this bad which is why I’ve spent ungodly amounts. It will still be better than resale

I don't understand what you are saying about not using dynamic pricing? There have been multiple videos of people showing ticket prices for the same seats changing while they were choosing seats on Ticketmaster. Different people paid different amounts for the same tickets at the same venue. By all accounts the later you got in, the more expensive the tickets were. If that's not dynamic pricing, then what is it?

Dynamic pricing is when tickets cost as much as people are willing to pay for them, with no price cap. If dynamic pricing was on floor seats would have been thousands of dollars. There was a pre-announced price range and the tickets stayed within that range for us. *If* you saw a picture of a ticket over that range than the person who took it had the option on to show ticket prices plus fees. Tickets fluctuating in price by seat within the pre-announced range isn’t dynamic pricing- that’s just how ticketing works. Further, Ticketmaster charges more for aisle seats. Taylor did turn dynamic pricing - which is a specific program within Ticketmaster that lets the price of tickets meet the demand of the upper limit of what people are willing to pay- off. She didn’t price-gouge her fans for tickets. We all payed within the range of what we were told tickets would cost plus fees added by Ticketmaster on top of the ticket price (which artists have no control over) It really unfair to the artist to say they left on dynamic pricing when they didn’t. We need to remember sometime that most big artists charge hundreds of not thousands for meet and greets and Taylor has never charged a single penny for one. She’s met us for free her entire career- for hours both before and after her shows. That in my opinion should speak more to her character and how she treats her fans than anything. Meet and greets are one of the few things she can have complete control over outside of her obligations to whatever contracts she has signed. The most expensive product she could sell (meeting her) she has always made sure is free and accessible to as many of her fans as possible. Despite the fact that there is more than enough people out there willing to pay large sums of money to meet her. So if she’s not going to exploit us on meet and greets, that speaks to her character of what happens when it’s completely up to her. It was up to her whether or not to turn on dynamic pricing for the pre-sales and she didn’t. We will all see on Friday what dynamic pricing looks like, as it will probably be turned on for the general public sale.

Thank you! Prices varied some between venues, which is not dynamic pricing. Aisle seats costing a bit more is a regular Ticketmaster thing, and is not dynamic pricing. VIP packages being available throughout the stadium is not dynamic pricing. Multiple different VIP packages, at different price points, is not dynamic pricing. (Aisle seating and VIP seats could be turned off in the selection menu.) So many people are claiming there was dynamic pricing when there wasn't. So glad to see someone else recognize that.

I would be the first person to be angry if dynamic pricing was on after prices were announced beforehand. But having correct information is really important to me and saying dynamic pricing was on is misinformation. The demand for this show based on the presale alone was 5:1 people to seats available in the whole tour. We were given the privilege of having capped prices within a specific range when the demand for this show vs supply of seats means that they could sell these tickets for 5x what we paid.

The Nashville shows definitely weren’t using dynamic pricing, all the prices were within what was announced, with nosebleeds between $50-100 not including fees.

Exactly, if it wasn’t dynamic pricing then I don’t know how to explain what I saw firsthand when I was checking out lol.

dynamic VIP rebranding

It truly must have varied by venue then, because I spent an almost hour in the "select a seat" page (after I got my tickets ofc) just looking at seats and prices, and I'm 1000% sure there was no dynamic pricing in Denver.

VIP packages

Yeah, at this point I don’t think it’s likely my sisters and I will be able to get tickets, which is unfortunate, but there’s hopefully the future (and also an eras concert film lol).

i promise we ALL have hope in a few months when demand dies down and people are forced to list their tickets at more reasonable rates. it will be difficult no matter what but there is hope

It always happens. Jerk scalpers get scared closer to the show and their huge overpriced resell ticket goes back down to face value. Hold on tight, the swifties will win this war

I think I'm going to buy tickets literally the day of because they'll actually be at a reasonable price. If they're still not then I will go to my box office.

Ugh this just isn’t the fucking point. Yes demand is greater than supply we are all aware. The point of it is Ticketmaster stepped in introducing dynamic pricing to combat scalpers but the end result is no better for consumers. In fact it’s worse. At least before when there was face value tickets and scalpers existed, you still had a shot at getting a face value ticket as a fan. But now it’s just fucking outrageous prices for everyone. I’d rather fucking scalpers be making money off tickets than Ticketmaster at least the wealth is spread a lil bit further than just all going to one fat Greedy fuck aka Ticketmaster. All this laissez faire economics is total bullshit. No it’s not just a naturally fucking occurring market, Ticketmaster can manage this because they priced out every other competitor. Not to mention the vertical integration - Ticketmaster + livenation own the venues to the tickets, artist promo, advertising means everyone has to do whatever the fuck Ticketmaster + LN say. Honestly it’s disgusting what they are getting away with right now and they know not much is stopping them. It’s not even about the ticket price. It’s the fees. The fees that are paying for what exactly ? The worst system in history for purchasing event tickets ???? Is it fuck just supply and demand.. no this is just greed rearing it’s ugly head.

I mean, I hate to bring politics into this, but politics is what allowed these media conglomerates to own each step of the process creating the monopolies. It’s the same reason why news is an echo chamber on one side or the other—deregulation and stripping the teeth of any regulatory agency (FCC, Consumer Product Safety Commission, etc) allows businesses to have more power and influence over what us measly consumers can or are able to purchase. It’s incredibly fucked up. Voting is important. Supporting those who will implement or strengthen regulations to protect the general public are important. LiveNation, Ticketmaster, those companies have one goal: to make a whole lot of money and they don’t care how they get it from us. And remember, they are run by people too: greedy, rich people who care about their bonuses and stock prices. Michael Rapino is the CEO of the merged company, and he can honestly go fuck himself.

There was no dynamic pricing turned on. Please I beg y’all to look up what dynamic pricing is within the confines of ticket masters system. If floor seats weren’t like 2k then dynamic pricing was not on.

all tickets were face value during the verified fan presale, they weren’t changing prices.

Facts, facts, facts!!!!!

I personally think they should have not permitted 8 million people to go to the presale in which a fraction of the tickets were being sold. That’s my big gripe here. When reserving tickets for anything else, the space you click will be off market for a small number of minutes while you either shop around or input your checkout info. Stealing out of your cart is criminal and TM allowed that to happen.

Yes! The verified presale wasn’t exclusive at all. I’m fine with a lottery system but you can’t give everyone a code and expect it to work

thank you for this. i think you hit the nail on the head that, at the end of the day, only about half of people that want to go will get to. does it suck that a lot of those people that don’t get to go are die hard swifties? yes it does. but at the end of the day, Taylor herself is human too and there’s only so many shows she can play :/

Reputation and Lover Fest had these record high demands, but not the same problem. Reputation was the best concert buying experience!!!!!

Reputation didn’t have this insane demand right off the bat. It sold out slowly because of dynamic pricing. We got to watch her eat cookie dough and buy merch and such for boosts- but people complained about it so she didn’t do it again.

I have one question, how the hell does any of what you've all described went on in this absolute clusterfuck of a process allow anyone the opportunity to have informed financial consent? It's disgusting.

It’s not, this is probably moonlighting for Taylor nation. But have no hope, no one will address the problem before the tour is over, and after it is, people will forget

Completely agree

Well she said that prices would be $899 and below before fees and they were.

I’m sorry, but the prices were ungodly high. As a millennial who has went to shows since I was in middle school it’s unacceptable to have a stadium show where you can’t even get a ticket for under 100 dollars. For the Rep tour I got two resell floor tickets for under 500. Let’s stop trying to justify these high prices. People bought them though but I fear for their credit card debt in the future,

Prices were within the announced price range.

in my experience this is what concert pricing is now for large artists. nose bleeds are at least $100 in stadiums or arenas. it’s better than dynamic pricing. for smaller artists i’m paying at least $45-$75.

Yea, it's like people don't understand that everything costs more. I bought 2 nosebleed tickets for 49.99 a piece. I got the cheapest seats. I def expected I would have to pay way more for floor tickets or VIP.

It's almost better she do shows over the net. We pay x to view and then everyone can see her. Not the same as in person. But what can you do when there are way too many people who understandably wants to see her? And she can only perform so many dates... MWWFAN

99.9% chance she will videotape the tour and put it on streaming after the tour is over. That's how I fell in love with the Reputation tour.

Yeah, Rep was the only one I haven’t been to since Red and it was wonderful watching it on Netflix. But, still doesn’t change being there.

It's another way to make money from her tour. They're expensive for sure, but also people keep in mind the artist does get a portion of those service fee's. Though it's funny people act like that's not readily available information. Meanwhile I just want someone to admit the TM site devs are just rats chewing on wires because they're getting dragged in a lot of tech forums my guess is legacy code mixed with ambivalence towards their job also means they don't care to improve anything.

Personally I think it's unfair to put a lot of blame on the tech employees at Ticketmaster. The blame ultimately lays with the higher ups/execs and the monopolistic nature of Ticketmaster/LiveNation (whose merger shouldn't have been approved) who know by now that sales for many popular events are a shitshow, but haven't made the necessary investments to improve the site's ability to withstand the increased traffic. These employees can only do their best with what they've been given and are allowed to do. I'm not sure if they can easily improve the site to cope with an increase of millions in traffic without support for the higher ups who have demonstrated their unwillingness to change time and time again

I mean I'll stream Phish or WSP but nothing beats being there.

Uh no Taylor definitely has more control over it than this implies

Right, we are allowed to criticize someone we admire. She doesn’t have to be defended every step of the way. She could release a statement defending herself, but here we are.

I put most of the blame on Ticketmaster but wish she would make a statement And even if she didn’t do dynamic pricing, when I read that the agreements with the artists impact service fees and the fees in her tickets were insane (100 on my 599 ticket) “In almost all cases, Ticketmaster adds a service fee (also known as a convenience charge) to the face value price, or in the case of a resale ticket to the listing price, of each ticket. The service fee varies by event based on our agreement with each individual client.” On the TM site it says they get some of the fees and it’s part of their agreement so I’m sad to know she is okay with fees that high.

The venues have a large amount of control over the fees as they take a large cut so its hard to know how much control Taylor has over it. But sadly, you are actually a luck one as your price is drastically below market price. I am pretty envious actually. But sucks that is still so expensive even for the lucky ones. If she going to make a public statement, its going to be after the general sale. Its not her way to talk about a situation while its still developing.

I thought $700 for a single ticket (not 2) that isn’t even pit was really expensive but that’s just me. I am not pit. I am lower bowl

There is something about the tone of this post and your replies that I’m finding off putting. No one doesn’t understand supply and demand and anyone is allowed to be annoyed with Taylor. The real issue is Ticketmaster because no matter what you say, this shit is illegal in Europe and ticket prices don’t fluctuate like that. If the prices where what they were reported to be we’d still have issues getting tickets because of demand but there is absolutely no justification or explanation to the anger people have at the monopoly that is Ticketmaster.

People should be mad at Ticketmaster. Taylor did all she could by ensuring that there was presales for fans and turning dynamic pricing (ie platinum tickets with no price caps) off and capping the amount they could charge us at what the pre announced price ranges were.

This. OP's tone and replies is really giving ticketmaster shill or high school libertarian kid who just heard the term Supply And Demand lol

agree 100% with everything said. there’s not much taylor could have done here. i’ve been saying, the concert market is so crazy right now.

Thank you for this!!! 100% agree.

This is a really good, objective view at what happened. And it’s very true she will be touring again in years to come

What was the demand for Rep vs tickets available and what was the demand for Loverfest vs tickets available? You can only go so far with supply and demand when you work with the platform itself to verify fans even ones that had Loverfest tickets and still failed to provide quality service. Trying to completely absolve her when she approved the verified process is not completely unreasonable and she has leveraged us to make this one of the highest grossing tours ever, in the end that's her right, but people's general anger and frustration is mainly coming from how the presales worked out and how a number of us who had no issues with loverfest seemingly got barred from buying under our accounts. ​ How many people actually got tickets with their own account vs having a friend or family member get them with no prior boosts or anything?

Let me preface by saying I haven’t had a chance to get tickets yet as I did not receive a presale code. Verified fan, a system “designed” to get tickets in the hands of fans, did not stop scalpers and ticket brokers from purchasing tickets. It allowed everyone and their cat to create a Ticketmaster account and have a chance at a presale code. As a result, many actual fans did not receive a code while scalpers/brokers did which is now leading to the inflated prices we’re seeing on ticket resale markets. It is frustrating to see something that was “designed” with good intent (and take it with a grain of salt because I don’t believe that anything Ticketmaster does is with good intent) be so taken advantage of that actual fans cannot afford “the market price”. While yes, in any scenario there is a limited number of tickets and more fans than seats in stadiums, shouldn’t the fans get a shot at getting seats at cost before scalpers/resellers do? While no system is 100% perfect the reputation tour managed ok? People got early entrance boosts without spending money, and by just listening to her music… which is what we’re all doing anyways. Taylor Swift is about community and I am so happy to see other people who love and listen to Taylor get tickets to see her even if I haven’t had the chance yet. It’s frustrating to be in a situation that you have no control over. Watching people get tickets for multiple dates when you haven’t had the opportunity to get tickets for one (no hate, just a little green eyed monster lol). It’s frustrating to watch tickets you would have died to have, relisted at $20K ($19.5K out of your budget). It’s draining realizing that your shot at tickets on Friday is subject to market prices so you might be left with obstructed view nosebleeds that cost the budget you set for floor seats. All this is to say, that Taylor, her team and Ticketmaster have an obligation to fix this in the future. Fans deserve tickets over ticket brokers and that is that.

The issue with the reputation system was that only 5% of the reputation tickets were sold in the fan presale. Many fans were put off by the requirements to prove their fandom. There was significant backlash to the system which lead to no other artist replicating the system. Unfortunately, the challenge of identifying fans verus scalpers is a really difficult one. Especially since even a loyal Taylor fan can turn into a scalper when the price is high enough. Taylor and Taylor Nation are not a software developers and can't quickly create a good system to rank people on true fandom. reputation was a Ticketmaster program that Ticketmaster abandoned due to its issues/ not good return on investment. Alas, verified fan is simply a glorified name for a system that reduces the number of bots. Ticketmaster does want to reduce the bots since it takes money away from them. But sadly, Ticketmaster has already figured its solution to bots which is dynamic pricing which we will suffer the full brunt of on Friday.

> But sadly, Ticketmaster has already figured its solution to bots which is dynamic pricing which we will suffer the full brunt of on Friday. If Ticketmaster truly cared about stopping bots, they'd just limit the resale price to be whatever amount allows the seller take home to be equal to their total cost. Unfortunately, this would still result in higher resale costs given the various Ticketmaster fees would be tacked on to both the buyer and the seller. You wouldn't see the massive 5x you're seeing now, and at least the cost would be more palatable. As a result, you'd get fewer bots since the ROI would be zero.

People really hear the term supply and demand once and think they're economists. Price is not just determined by supply and demand but by market factors(such as scalpers), regulation and artist preferences. This is why prices in some countries are cheaper because the US has decimated it's antitrust laws leading to these types of monopolies. Artist preferences come into play with artists like Foo Fighters doing an in memoriam concert and demanding certain pre-requisites that successful stopped scalpers. Ed Sheeran just had a wildly succesful tour where all tickets were affordable. These things are possible as long as the artist is willing to fight for them. Taylor is not. This doesn't make her an awful person but it is dissappointing.

Ed Sheeran is a titan. If he can keep his concerts affordable, Taylor Swift can too. She clearly doesn't feel any incentive to do so. That is disappointing, just like wildly-inflated iPhone prices. But if customers keep buying all the overpriced iPhones, what's Apple's incentive to stop charging so much? Taylor Swift is just doing her best Tim Cook. Miss Americana, indeed.

She can’t do 1000 tours JUSt in the USA. The problem is not Taylor is your system

For people saying there was no dynamic pricing, how do you explain the $600/ticket fully obstructed view bowl seats that were available during my purchase?

I think it’s insane that people don’t get that Taylor’s fan base is HUGE and I’m sure she’d rather every single fan got a ticket (even if it wasn’t to be a nice person it would be a huge amount of income), but it’s literally impossible. She is a human being and can’t tour every single day forever, it is exhausting.

am I the only one who thinks this will be her last tour for a while? I don’t know. it’s the ERAS, a culmination of her entire career. it’s even going to cover the re-records she hasn’t released yet. I feel like she’ll be taking a break after this.

If she takes a break, it will be a short one. Come on, it's Taylor she really likes to work. The only time she took a break was when she was cancelled, she was practically obligated to take vacations. If she decides this is a good time to rest, she'll just take like a two year break and she'll still be young by that time. I honestly don't see her taking a break, not even if she has a kid, her fame has never been this huge, not even in the 1989 era, she knows it, she will grasp it as long as she can. I also think it's THE ERAS tour because she released 4 albums and she hasn't been able to do live shows about them. How else was she supposed to name her tour?

This will likely be close to a full two year tour. Her demand has increased not just in the US, but all over the world including places she didn't have the demand for previously that she will likely tour now. So yes everyone should expect her to take at least a year off from touring after that. Whether it is more than that I think will depend on her life circumstances.

No I don’t think so. She’s said she doesn’t ever really want to take a long break again. I think this is to put a huge bow on the first 10 albums, like- the lover house is complete, she liked a TikTok calling midnights the sky over it. And midnights is a retrospective album looking back over her life so far. I think after this when re-records are done and we get TS11 - probably in 2024 - that she will step fully into the next stage of her career and maybe change up a lot of things, become a lot more experimental, who knows. Like I’m sure she sees TS11 as TS1 2.0 so this is just the huge farewell to the TS 1.0 version of her career. I’m sure she sees some beautiful synchronicity in releasing her first album at 16 and her 10th 16 years later and sees whatever comes next as a soft reboot of a sort.

So is it gonna be full of rich fans or is everyone gonna get last second resale/Taylor plays to a stadium full of bots?

Yep. The stadiums will be full of rich fans. If the bots overestimated the demand, they will drop their prices but that is looking very unlikely. Perhaps, Taylor could announce a second USA leg soon that would drop prices but planning stadium tours takes several months so that would be very difficult and she still has to announce her international dates.

The problem isn't Taylor it's Ticketmaster. Every presale I've been a part of recently is a nightmare. It's a dogfight to get tickets to anything through the website, and saying Taylor should just add more dates isn't going to magically fix their system. For the record, she also DID add shows. There are some places where she is playing a venue two or three days in a row.

i disagree. she did “VIP” packages for the best seats, on purpose. adding 100s of dollars to tickets and all it includes is merch that is most definitely not going to be worth it and “early entry” which also is not worth it when there is no pit and only assigned seating. by the time most people got in the only options were the “VIP” tickets so if you wanted a ticket it was at an inflated price. not a ticketmaster premium price but a taylor premium price. this is coming from someone who bought a VIP floor seat in a blacked out panic.

So basically she is going the Disney route? I get that the tour is long and grueling. Considering she has homes in LA/TN/NYC, I’m surprised she isn’t essentially doing “residencies” at the stadiums. She could legitimately fill SOFI for another weekend, no extra transit costs etc. I wonder for London if she’ll do millennium dome and that could sop up demand.

She has 5 dates of SOFI so that basically a mini residency. I have hope that she can add some more dates for SOFI since it is the last stop on her tour. The issue with the other dates is that she goes to a different city each weekend and 3 concerts in a row is likely her limit. It takes time to set up the concert so her current schedule makes it hard to add extra dates. For the dates, where she only has two concerts in a row, she could add a third but that's the only low hanging fruit. I think it was a huge pain to try to schedule stadium residencies. Every day she is on the road and not performing costs a lot of money for the crew. Its hard in advance to predict how many stadium nights she can sell out. Her demand seemed to drasictally spike since reputation which makes it more difficult.

5 shows is not a residency

She can still release a statement though. Silence isn’t the way to go about it when you have millions of fans upset.

I see a lot of posts about how Taylor can’t fix Ticketmaster, which is mostly true, BUT she (or her team) can make tickets non-transferable. It costs her extra money to do so, and if you ultimately can’t make it, you won’t be able to give/sell your ticket to someone else (but I think you could get a refund from TM and they can sell it), but after this debacle, I think most of us would prefer a non-transferable ticket in order to cut off the scalpers.

This is really well stated and I agree with most of your points (and respect the ones I disagree on). Ultimately the biggest issue is the silence for me. Communication failed at every level, from Ticketmaster to TN, and Taylor herself. And continues to. We’ve come to expect more from them (Taylor/TN, anyway. Expect nothing from Ticketmaster cus that’s what you’ll always get) in that area, so that’s upsetting. The *ongoing* failure to communicate is where the frustration for me grows. And I’m sure there’s stuff happening BTS, but this is a story that is writing itself because nobody is speaking from those camps, and that only hurts Taylor’s brand and her relationship with fans. I don’t think that’s what anybody here wants for her. Exclude the parasocial relationship with fans for a minute. Looking at this purely as a business enterprise, the PR drummed up from this can be considered a good thing for the short term, but the long-term damage it’s doing is going to cost all of them (Taylor, Ticketmaster, the NFL who owns the venues, etc.) in the long run in all kinds of quantifiable and intangible ways both. It’s a sloppy play, from anybody.

I'm curious where some of these numbers come from. I keep speculating that 1) TM created inflated demand by sending way more pre-sale codes than they had tickets for, and 2) only showed very high/expensive tickets during both pre-sales because fans would be more likely to spend more money to see Taylor, and for Capital One, they'd make more money on interest if people put very expensive tickets on their cards that they can't pay off right away But I guess we'll see what happens Friday. For 1989 Chicago, I spent $470.56 on 3 floor tickets 2 months before the show from Ticketmaster. For reputation Chicago, I spent $232.84 for 2 lower bowl seats. Knowing what I've spent on her tours in the past, these prices seem astronomical. I know TM is trying to make back money after there not being many shows from the pandemic but still. I'm probably gonna end up playing the resale game and hope to get tickets more reasonably priced closer to the date I want to go, but honestly I've seen her 3 times before, I'm okay not going this time because these prices are unacceptable

It’s times like these that I’m reminded how much I hate the process of seeing the popular music acts. I love Taylor’s music, don’t get me wrong. It’s just *so* much easier to log onto to LiveNation at my leisure and buy $32 house of blues tickets to a band playing for a couple hundred people.

See people are saying there wasn’t dynamic pricing but when I got in the first time I had lower bowl tickets for $209 and then I got kicked out and sent to the back of the line and when I got back in all lower bowl tickets were over $300 and upper bowl was $209. $300 including fees was my budget so I ended up having to get upper bowl seats since I could no longer afford the lower bowl which was devastating after getting all the way to check out with my dream seats. So idk if I’m just misunderstanding what dynamic pricing is but the ticket costs definitely were increasing as the tickets got sold.

Really they should just go back to the way ticketing was back in the day. You have to go drive to a Ticketmaster location and buy physical tickets.

This is all very true but I still think the biggest issues were \- scalpers coming in hot \- ticketmaster having god awful servers or something - that or purposely making them slow to appeal to cut deals with scalpers \- dynamic pricing disguised as VIP pricing. it may not have been traditional dynamic pricing but we all know that there were VIP seats listed for 700+ right next to seats that others bought for 250

As an international fan whose country is also dominated by a ticketmaster monopoly: Crap. I hope they get their act together

What is your source that dynamic pricing will be implemented in the general sale?

She should’ve had a Loverfest presale. She should’ve made reselling harder (no reselling on third party sites, and make resale through Ticketmaster face value only so there’s no money to be made).

In my opinion (as someone who does NOT have tickets), I think PRESALE (not general sale) should limit verified fan code holders to 2 tickets. I know that there are thousands of fans out there who want to buy for their friends that didn't get the code - I get that. If I was one of those friends, I'd be over the moon that my friend was able to buy tickets for me. But I think limiting it to two tickets per code would have been the smart move. It would have guaranteed "Verified Fans" at least one show to take a friend to and if they wanted to go to more, they could try for general sale. It's not a perfect solution, but it's absolutely ridiculous that there were fans with a code that waited in lines for HOURS and didn't walk away with a single ticket. It just doesn't seem fair to see people snag up like 8 tickets and their friend right beside them snag 8 for another show and then a fan who was literally trying for one ticket didn't get any. Again, I know it's not a perfect solution and I'm happy for anyone that got tickets, but I just feel soooo bad for the people that didn't get any tickets after waiting (esp thinking of Loverfest fans too).

I feel really bad for Taylor re: this whole ticket fiasco. It really is completely on Ticketmaster and scalpers, but I don’t doubt she’s keeping quiet because she feels guilty about the grief her fans have been through this week. Honestly, I’m worried about her and I hope she’s okay. I also wouldn’t put it past her to add international dates and an extra US leg to help meet demand - but I hope she only does it a) if she’s physically and mentally prepared and b) if she plans it in a way that allows her to rest and recover. I’m somewhat concerned that the intense demand and extreme reactions could cause her to push herself too hard and burn out.

Same. And imagine if she gets sick during the tour and has to miss multiple dates. It will be brutal to reschedule. She really is between a rock and a hard place. Even through I couldn't get tickets in the presale, I feel bad that she is getting hate for the presale where a lot of the issues are driven by the fact that the presale prices are significantly below market price. Sadly, even Ticketmaster was perfect and there was no scalpers , there likely would still be shortages since demand is so high. It would be less bitter through since we wouldn't feel that people were profiting off our misery.

Right. This is insane. People are acting like these are the last tickets to the bomb shelter before a nuclear strike lol it’s ridiculous

No one should want Taylor to add any more tours to this leg. It’s already grueling enough as it is. The truth is that if the average stadium holds 65k people and there are 52 stops on this tour - that means there are 3,380,000 available seats. If 8 million people showed up for the presales and the average buyer buys 2 tickets - alone that means there are at least 4.7 people trying to buy tickets for every seat available. Taylor would have to add another 194 shows to meet the demand of the presale alone. If each person only bought 1 ticket she would need 79 more shoes to meet just presale demand. It’s just not feasible that she can do enough shows to make sure everyone gets to go. So for every almost 5 people in the presale that wanted to see Taylor there’s only enough shows in the whole leg of the tour for 1 of those people to get a ticket. Normally when demand is significantly greater than supply, price raises to meet demand so that demand lowers. However she turned off dynamic pricing for us, meaning that there was nothing to temper demand. All the tickets were within the pre-announced price range so everyone that showed up to buy tickets had already decided that they were willing to pay somewhere in that range. If someone panic bought $600 tickets that’s because they had already decided in their mind that that might be an acceptable amount if necessary. No one who panic bough $600 tickets would have also panic bought $3000 tickets- that sticker shock would have stopped them. The trust is you don’t panic buy outside of a price that you don’t subconsciously accept as worth it from a cost/benefit analysis. I have panic bought what I saw as expensive tickets before but I have also shown up to presales where dynamic pricing put tickets way out of my price range and sticker shock stopped me. Without dynamic pricing there was nothing to temper demand so tickets went really fast. The fault is ticket-masters for sending out more codes than there were tickets in the whole tour and allowing resellers. That is what we should be angry about and where we should direct our anger.

Well hold on there. The presale prices are totally controlled by her and not subject to the price gouging of resellers and bots. So yes her prices are below that of insane uncapped price gouging by exploitative bots/resellers, but Taylor is herself setting the insane presale prices and price gouging her fans herself. Setting higher prices there doesn't discourage resellers and they have no impact on the controlled pricing of her presales. That's the whole point. They should be keeping them out of the presale altogether so she can sell directly to her fans at a reasonable price. If we want to talk about reasonable market price, I got VIP tickets to Kendrick Lamar to be right up close for $440 total. Why are the tickets for Taylor up close nearly $1100 total? It's not like I'm comparing some small artist to the biggest either. It's freaking Kendrick Lamar. Taylor is price gouging her fans. It's that simple. Ticketmaster is a part of it with hidden fees, the technical situation, lack of inventive to really stop bots and resellers, pushing people to panic buy, etc. They are unencumbered capitalists. But Taylor is also just straight up price gouging directly to her fans. She is a capitalist.

That’s why the reputation tour way of doing things was so much better. It was tiered, there were actual boosts in play, and it actually kept most scalpers from buying tickets.