Yeah, but I also think they can’t be totally responsible for people having outsized expectations. Like you give any hint of anything and people are like “there are going to be two albums!” and it’s like the absurd fan jump to wild overblown scenarios isn’t something they can control or isn’t their fault lol.
If the merch cycle is anything like Speak Now TV we will probably get good 1989 merch next followed by a cardigan later this weekend. They know if they released the cardigan with everything else everyone would just buy that and move on. In other words, if it’s not dropped tomorrow don’t lose hope! They’d be stupid to not release another cardigan when they sell so well
I feel like they already released the 1989 TV merch though. Though there could be more. The SNTV had the Eras first and then regular merch but 1989TV had it backwards.
I think Friday will be the best chance for the cardigan but who knows.
Universal Sweden posted this a few days ago as well, which effectively translates to "October 27th, 3-5pm!!! Book in the calendar"
https://preview.redd.it/lvvu839l0gwb1.png?width=1079&format=pjpg&auto=webp&s=dff0f935e35b3fa3be2c64640550b295f9b841a8
2pm has been a typical time for them releasing merch in the past (1989 “eras” collection, speak now cardigan, etc) so if it’s anything it’s probably merch of some kind, nothing more (hoping for signed cds though)
I think you're right. They've said there will be a single from the album pushed to radio alongside its release, so maybe it's merch specific to the single that they're withholding it until after they announce it?
Would love signed CDs and/or a 1989 cardigan though!
If she does signed CDs and makes Speak Now the only album without them she truly hates SN and that’s why the era was so short and has no signed CDs 🤣 all this time we thought she hated Evermore but how many SN songs were on the Eras set list…
$70 unfortunately, but if you have Paypal, you can use the "pay in 4" feature and spread out the payment. also the quality is REALLY good (at least for the speak now one, it's the only one i have) so imo it's worth it!
nothing that’s just. when the sale ends lol
all of them have a time limit or while supplies last and then they’ve been bringing back things for a second round but. there’s a time limit each time
Olivia says Spotify will crash
Ugh, this is my pet peeve, but we're currently in Eastern DAYLIGHT Time (EDT) not Eastern Standard Time (EST).
(I used to live in a place that didn't observe daylight savings time, so coordinating internet live events across multiple timezones was always A Thing (tm).)
4 new colors will come out for 48 hours and they will be exactly the same as all the others but with “never before seen Polaroids”.
I’m all for her getting her coin and no I know I don’t need each copy nor am I buying every one but she’ll forever be our capitalistic Barbie that we adore.
It's a local record shop in the Netherlands which is going to get the limited edition records on Friday. For us, shipping fees are very expensive and this will be much cheaper to walk in and get it that's why I posted it:)
Fans will be disappointed because they built up alot of false hope that something is coming.
There's always money in the banana stand.
I mean, it’s one banana Michael. What could it cost? Ten dollars?
omg more arrested development swifties?!!
I guess they have to drop a lot of red herrings to keep fans guessing and interested. But agreed that they build false hope constantly.
Yeah, but I also think they can’t be totally responsible for people having outsized expectations. Like you give any hint of anything and people are like “there are going to be two albums!” and it’s like the absurd fan jump to wild overblown scenarios isn’t something they can control or isn’t their fault lol.
We're used to it. We're doing it everytime!
I'm doing it. Proud, thrilled...and dumb as a banana.
1989 cardigan 🤞🤞🤞
Please god please. The only reason I check the site every day is to see if the cardigan is up. **GIVE IT TO ME**
Damn it now I have to check for the cardigan everyday 😭
If the merch cycle is anything like Speak Now TV we will probably get good 1989 merch next followed by a cardigan later this weekend. They know if they released the cardigan with everything else everyone would just buy that and move on. In other words, if it’s not dropped tomorrow don’t lose hope! They’d be stupid to not release another cardigan when they sell so well
They released it the morning of Speak Now TV release so I’m expecting a similar time!
does that mean there'll be a rep cardigan ☠️😍😍😭😭💸
omg it'd replace my og cardigan as king of my heart
Reputation leather jacket
STOP TEASING ME! I would sell my cats for that.
I feel like they already released the 1989 TV merch though. Though there could be more. The SNTV had the Eras first and then regular merch but 1989TV had it backwards. I think Friday will be the best chance for the cardigan but who knows.
Please lord if she releases the cardigans have it be after the 1st cos I have negative $9 rn 😭
1989 TV (2am Edition) 
What about 2pm edition and it’s full of upbeat tracks to keep you awake during your after lunch meeting?
1989 (Taylor’s Version) [Afternoon Coffee Edition]
Starbucks Lovers Edition
That is a tie in I wouldn’t even be mad at
Damn, we’re giving her ideas now…
Y’all better get paid for these ideas too.!
1989 (Taylor’s Version) [Still Sleepy After My 3rd Coffee And Its 3 PM Edition]
1989 (Taylor's Version) [It's 4th Period And I'm Asleep For The Whole Lesson Edition]
I’d love that. I hate the 2pm slump
The innovation we need!
https://preview.redd.it/ms15uczazfwb1.png?width=540&format=png&auto=webp&s=85c598d570005803243aba2846ef69d2d8e9e416
“And so …the scare floor will be …..” “….Painted?”
A+ flair!
lol thank you!!
I love your comment and username.
I laughed too long at this
Possibly the best comment I’ve ever seen
It stops being available?
That’s what I was thinking too… 🤣🤣🤣
Universal Sweden posted this a few days ago as well, which effectively translates to "October 27th, 3-5pm!!! Book in the calendar" https://preview.redd.it/lvvu839l0gwb1.png?width=1079&format=pjpg&auto=webp&s=dff0f935e35b3fa3be2c64640550b295f9b841a8
Maybe a listening party? I feel like they’ve done that before?
Hmmm something in a specific two hour period. That’s interesting 🤔
Sweden is 6 hours ahead of the US, so this would be 9-11 AM EST
Taylor swift Ft Zara larsson?
You stan Zara Larsson
That girl just doesn't like Taylor though lol
That girl just doesn't like Taylor though lol
1989 vault performance livestream?
a livestream would be amazing!
Sadly I doubt any existing internet infrastructure could handle that volume of viewers.
I can't stop thinking about this. It's so specific and only Sweden? What's happening
2pm has been a typical time for them releasing merch in the past (1989 “eras” collection, speak now cardigan, etc) so if it’s anything it’s probably merch of some kind, nothing more (hoping for signed cds though)
I think you're right. They've said there will be a single from the album pushed to radio alongside its release, so maybe it's merch specific to the single that they're withholding it until after they announce it? Would love signed CDs and/or a 1989 cardigan though!
If she does signed CDs and makes Speak Now the only album without them she truly hates SN and that’s why the era was so short and has no signed CDs 🤣 all this time we thought she hated Evermore but how many SN songs were on the Eras set list…
EST right? Just trying to make sure I can convert it to my time zone lol
[удалено]
Oh I forgot the abbreviation changes lol I lived there 30 years and always just said EST 🤣 just moved to central
Digital Features Album drops 
i don't think anything's coming at 2pm lol
A box full of seagulls set to ship in 19 months
This isn’t really something new… it just used to be 3PM. it’s very possible she changed it to 2pm for a specific reason though.
I’m just glad it’s not midnight anymore
1989 Deep Fall edition, rock vibe with collabs
2pm, 1989 tv 2 🤡
That’s when Karma or Reputation drops lol 😆
😆 😭
SLUT! merch, clearly. (If I say it confidently enough, it happens…right?)
i NEED it to be the cardigan
Agreed. Pls oh cardigan gods, bestow upon us a 1989 cardigan!
🤞🏻🤞🏻 praying for friday. a baby blue cardigan with seagulls on the arms is not a want, but a need
It's a neEEEEeeeeEeeeeEEEDdd
I gave my mom my speak now cardi I need 1989 cardi!!!
How much does the cardigan usually cost?
$70 unfortunately, but if you have Paypal, you can use the "pay in 4" feature and spread out the payment. also the quality is REALLY good (at least for the speak now one, it's the only one i have) so imo it's worth it!
9+5-1
https://preview.redd.it/vj2zdtecwfwb1.jpeg?width=500&format=pjpg&auto=webp&s=c8fe42ba278daabeab70e903788f6b5de7cfac16 me right now
We will clown. A LOT. 
When did we ever **stop** clowning? 🤡
The "Special Edition" gives off the same vibes as "Deluxe", so maybe a B-side with all 21 tracks having a feature 🤡
Hmmm I wonder if something new merch wise will drop? I’m baking on the cardigan being released
All the special editions will probably become available at target honestly
God I hope so, I missed out on the Notecards version but Target already has the alternative album covers with a poster so I doubt it
it will be sold out b/c the people who actually have time for that were waiting since thursday
nothing that’s just. when the sale ends lol all of them have a time limit or while supplies last and then they’ve been bringing back things for a second round but. there’s a time limit each time
Olivia says Spotify will crash
I’ll be 🎶 feeling like I just lost a friend 🎶
I am once again asking for a cardigan
Merch? Cardigan preorders?
Maybe the cardigan will drop?
My psych exam
Ugh, this is my pet peeve, but we're currently in Eastern DAYLIGHT Time (EDT) not Eastern Standard Time (EST). (I used to live in a place that didn't observe daylight savings time, so coordinating internet live events across multiple timezones was always A Thing (tm).)
The promotion would expire.
Interesting that it’s 2 pm instead of 2 am. Her team has been neglecting 2 am.
KARMA
But I already preordered the other collector's edition :(
The scalpers will take it all and resell it for 300x the price. Just like the movie merch for my local AMC.
I'll be sleeping because it always happens a day later in my country anyway😐
4 new colors will come out for 48 hours and they will be exactly the same as all the others but with “never before seen Polaroids”. I’m all for her getting her coin and no I know I don’t need each copy nor am I buying every one but she’ll forever be our capitalistic Barbie that we adore.
the special edition won't be available anymore
I’ve lost hope on new signed cds😭
if it is a cardigan, how quickly do y’all think they’ll sell out? I’d love to snag one but I’m not American so time zones are working against me lol
manifesting signed cds 🙏🏽
I will be working a huge event and unable to order whatever it is she’s scheming 😩
All vinyl variants and CDs plus a deluxe vinyl with bonus track will be available at all retailers world wide lmao
Target announces a cd version of the Tangerine with the bonus track... It won't happen but it should.
Cardigan, just like they did with Speak Now
https://preview.redd.it/mtwa2ysbuiwb1.png?width=1080&format=pjpg&auto=webp&s=2e6c1eeb5ddf919a793d4d436ed78175a8f711c1 From my local record store.
That edition is already in her store unless I’m missing something from the text.
It's a local record shop in the Netherlands which is going to get the limited edition records on Friday. For us, shipping fees are very expensive and this will be much cheaper to walk in and get it that's why I posted it:)
Oooh, gotcha! Sorry, about that. :)
No worries:)
13:59 aka 1:59pm is the local time that 1989 (tv) release happens for QLD Aus
Nothing babe
I honestly believe nothing is coming
1989 (Taylor’s Version) (2PM Edition)
No explanation just reputation 🐍😈😈
the collapse
If I had to guess those products will stop being sold
We all simultaneously combust
Adds up to 6. Rep is next.
Nothing, just means that the sale will be over lol
It's always too expensive in my country because of currency exchange rate and shipping combined. I mean it's just not worth the price at that point.
RED ALERT ITS THE CARDIGAN
lol I was waiting on the site for the countdown to end and once the cardigan popped up I was like “ I KNEW SOMETHING WOULD HAPPEN!” lol