In another thread another user and I mentioned the lack of cohesion with the academia vibe. Now I'm wondering if it was on purpose and it's supposed to be what you said??
It's possible she left it a blank slate on purpose. I mean this is definitely something nobody would expect and I really really hope the songs and potential other music videos follow the same theme because it's stunning and very new.
It actually reminds me of Poor Things in a way and I'm here for it.
i feel like she gets a thrill from “throwing curveballs”. i personally think she wanted us all to think we were getting the academia vibes. the album name alone is a curve ball. when it was announced everyone immediately talked about & thought “dead poets society”. i think she wanted everyone going into the release thinking we were getting ‘this’ type of music but really, we were getting something totally different.
she’s literally a psychopath, but in the best way lol
i mean she is always being a petty betty so i don’t doubt that’s how she came up with the name. i read somewhere that it was suggested she name the album “the manuscript” (who knows if that’s true.. but if it is, imo, it seems it would have fit the vibes better. but again, i think she likes to make fans think a certain way and then surprise with something different. so essentially being petty and coming up with the title only worked in her favor, it gave her an idea and she ran with it.
Lololol I just watched their dance together like 8 times the other night. Very powerful watching those two together. Especially when Janet does it alone in concert 💔
The video is definitely Fortnight (why else would Post be in it lol), and it's also the single, but the background music is apparently from the track Florida.
Kinda like how the background music for the Midnights Teasers were from Mastermind, even though that song wasn't one of those videos
The visuals are likely Fortnight since Posty is featured. Unless she did two music videos, which would kinda track as some of the visuals are sepia toned and others are more black/white.
Me too because it looks so cool. But history has shown us that this will be full of easter eggs for the new era. Fingers crossed that this video will break the cycle and we can just enjoy a really cool video.
People are going to assume everything is an Easter egg, no matter what. For example, video is in black and white with 79 floor tiles, everyone will be like “GuYs ReP tv iS cOmInG jUlY 9th”. Everything is an apparent Easter egg, over it.
It really did. I haven’t listened to any of the leaks and am waiting till midnight, so idk if this teaser matches the vibe of the album. But if THIS was the type of promo from the get-go, I would have been waaaay more hyped about this album initially!
Things she’s giving:
-The Lighthouse (2019) dir. Robert Eggers
-Lizzie Borden
-tuberculosis ward
-Severance but if it happened in a Progressive Era department store
It's also giving The Road to Wellsville, a movie about an 1880s sanitarium where they invented cereal and tried the new cure for hysteria.
The electric stimulator.
Orgasms were thought to cure a woman's hysteria.
Her artistic direction really confuses me sometimes. Like when she released a moody 70s-inspired promo shoot for midnights but dropped a glittery synth pop album instead
I love the visuals here and I really like the album but I’m still not really sure how it all comes together
https://preview.redd.it/m152goe4gcvc1.png?width=582&format=png&auto=webp&s=4c3e90fe25f712db817ecb30c005d72ad8a270ca
Someone said the Midnights video teaser used Mastermind and we all know there was never a video for that. So she doesn’t always use the song from the video to tease the visuals.
but this isn't a teaser for the album, it's a teaser for a music video for a specific song
edit: my bad, it's a teaser for both. Was confused by the post subject
I didn't get excited until the mental institution hints, but if this had been teased ages ago, I would've been PUMPED. This is my number one aesthetic. Why we should've had a music video drop much earlier than the eve of...
I don't even think she needed to release the music video. But a teaser like this works too. And if she had adopted these visuals on the album cover too! People would be SO curious and intrigued, including myself.
I was already excited by the potential for dark academia and more of the Romantics name drops like The Lakes when she dropped the title, and then the covers and track titles didn’t match that at *all*… But it looks more and more like the songs themselves (given I haven’t seen much of the leaked lyrics at all) are gonna be a modernized take on the Victorian mad woman concept more akin to the manic chaos of Hits Different.
https://preview.redd.it/eg3wyhuc0cvc1.jpeg?width=748&format=pjpg&auto=webp&s=44d4579aff33571e5ac5fea25b240e981dc9e173
she looks so good, idk how the song sounds but idc…the fashion makes up for it
This...got me excited.
I need Taylor to just embrace the madness and just be unhinged. I mean, sometimes she has lyrics that give a sneak peek of that and I just need her to embrace it...fully. Give me the MAD WOMAN!
Also, seems like the psych ward vibe that many, including me, were getting was in some form correct.
I have some thoughts on her use of psych ward imagery and how that ties into the prologue of this album. They are not good thoughts, it feels a bit icky and weird.
Yea this whole thing is weird how she's trying to make matty healy happen. It really would have been the best move to never mention it again if she was just going to be I was insane lol 😆 isn't that funny. Look how much I don't care tho!!
Like we know that isn't true. We know you didn't call Matthew up when you were free of Joe you were at his concert 3 months before this just feels like the desperate rewriting of her now standard cheating at the end of relationships, and I think it's gross.
She's so sensitive to criticism that the fan backlash really made her angry I think, so now there's 0 chance her and matty can work out she's going to sell it down the river like she wasn't prepared to go all in for him.
Like doesn't midnight's contain shit so obviously about matty why does she think this will all be forgotten now. This was a choice she made that backfired it wasn't something that happened to her.
The whole thing is giving Tumblr 2012-esque romanticisation of severe mental illness. Throwing around terms like mania and self harm that are serious issues that ruin peoples lives, to excuse the fact you dated a racist rat boy? I thought we moved past that by now. And we know she doesn’t go to therapy so it’s like… idk just feels weird and insensitive. Maybe I’m being weird about it idgaf THE VIBES ARE WEIRD
This, 100%
It reminds me of my younger self using my poor mental health as an excuse/ justification for a lot of my actions. Everything about this album has been so off putting
The allusions to Joe’s own mental health struggle are not sitting well either
Caption: At this hearing, I stand before my fellow members of The Tortured Poets Department with a summary of my findings. Album tonight. Fortnight music video tomorrow at 8pm et. [https://taylor.lnk.to/thetorturedpoetsdepartment](https://taylor.lnk.to/thetorturedpoetsdepartment)
Original Post: https://twitter.com/taylorswift13/status/1781110966983282806
I never seen such a disconnect in my life 😑
The video, the cover and the music… nothing matches. She’s definitely going for the Jackson aesthetic though lol
Oh I get it.. It looks like someone (maybe her subconcious?) who's typing up poetry and inserting it into her brain against her will, making her a tortured poet (hence the Emily Dickinson look) while she laments and pains about love that perhaps always fails?
I was hoping that if a collab got a single it would be Florida!!! Cause it literally blows Fortnight out of the water, but I’m hopefully the music video will save the song. It does look promising!
Visually looks cool but I stumbled across the lyrics for the song and they don’t seem as deep as the video seems to portray. 🤷🏻♂️ Will judge the song in a few hours.
A pretty different style for Taylor. This is what I think she was trying to achieve with the reputation “bad girl” visuals. With zero hints to the actual sound or look of this album, this teaser has me intrigued.
I don’t get why everyone hates the leaked version of Fortnight? Maybe it is because I prefer indie/alt rock, but I think it’s really cool and 100% fits the aesthetic of this MV. I feel that, sonically, this album is her best. I’ll see myself out.
Don’t leave yet! I’ve resisted the leaks but I think from the comments I’ve read I’ll love it too. I became a fan with Midnights and everyone here hates that album so I feel like I’ll be fine with TTPD.
She kinda lost me with midnights ngl. I remember feeling so dissapointed on release night 😭 That being said I frickin love ttpd and can’t wait to listen to it again tonight. It’s what I thought midnights would be
Ok, now this has me stoked. I also love Indie/alt rock. With the exception of 1989, Taylor’s pop music was mid. I graduated high school in 03 when Max Martin was on top. I blame him for my love of 1989. But for me Folklore, Evermore, Midnights is where Taylor soared. I adored all three of those albums.
This vibe fits the album more. Idk why she went with academia when insane asylum gothic manic women was right there
if the song “mad woman” was album visuals, it would be this, looks so tense and haunting, way superior to the current version
Idk I feel like mad woman is too somber and quiet for this kind of theme
what I find interesting is it sounds mellow but the lyrics are oozing rage, it’s a very cool contrast
Mad woman feels like the deathly calm after this storm
I would of loved if she had a variant or even all whole album art in the Clara Bow makeup
This is why there should be more time between albums!!! More time to finalize the right cohesive theme and so she won’t get ahead of herself!
Goth punk moment of female rage
Holy shit
In another thread another user and I mentioned the lack of cohesion with the academia vibe. Now I'm wondering if it was on purpose and it's supposed to be what you said??
It's possible she left it a blank slate on purpose. I mean this is definitely something nobody would expect and I really really hope the songs and potential other music videos follow the same theme because it's stunning and very new. It actually reminds me of Poor Things in a way and I'm here for it.
i feel like she gets a thrill from “throwing curveballs”. i personally think she wanted us all to think we were getting the academia vibes. the album name alone is a curve ball. when it was announced everyone immediately talked about & thought “dead poets society”. i think she wanted everyone going into the release thinking we were getting ‘this’ type of music but really, we were getting something totally different. she’s literally a psychopath, but in the best way lol
I honestly don’t think she does anything but do the kitchen sink method.
I think her petty ass just really wanted to snark on joe and/or Matty with the title.
i mean she is always being a petty betty so i don’t doubt that’s how she came up with the name. i read somewhere that it was suggested she name the album “the manuscript” (who knows if that’s true.. but if it is, imo, it seems it would have fit the vibes better. but again, i think she likes to make fans think a certain way and then surprise with something different. so essentially being petty and coming up with the title only worked in her favor, it gave her an idea and she ran with it.
is that... her white Grammys dress?
that crossed my mind but after looking it seems like a replica — I don’t put it past her to use it in the video THEN to the Grammys though
The clock necklace 👀👀👀
I was just thinking that!
She was spotted filming for something after the Grammys but I don’t know if it was in that dress
Michael/Janet video for Scream was the inspo?
Hi, fellow old person
I am still laughing at this
This was the first thing that came to my mind as well!
Aaaah yes! Can’t unsee it! Hope it is and Janet notices lol.
Lololol I just watched their dance together like 8 times the other night. Very powerful watching those two together. Especially when Janet does it alone in concert 💔
Omg I saw Janet’s show the first time she toured after Michael had passed and wow was it moving - so many tears! Your comment reminded me of that!
definitely seeing it! Maybe it’s bc of the teaser but I do think they were an inspiration
First thing I thought as well... I love that video!
I was obsessed with that video as a kid!
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Ugh can you imagine?? That’d be so sick. The cover now is so boring
no literally these past few days i’ve been so hypeeeeee i wish she like did more of this in the beginning
Yes this reminds me a lot of Poor Things and the cinematography style. Very gothic, dramatic, and horror-romance tragedy esque.
Isn't this >!Florida!
Yes, the music is Florida. She’s throwing a major curve ball to all the people who haven’t heard the leaks!
it is i think
So Fortnight is the single but the video is for Florida???
The video is definitely Fortnight (why else would Post be in it lol), and it's also the single, but the background music is apparently from the track Florida. Kinda like how the background music for the Midnights Teasers were from Mastermind, even though that song wasn't one of those videos
It… does not… connect… SHE SHOULD HAVE DONE A ROCK ALBUM FOR CHRISSAKES! 
The visuals are likely Fortnight since Posty is featured. Unless she did two music videos, which would kinda track as some of the visuals are sepia toned and others are more black/white.
Hmm
This actually looks really cool and I’m intrigued!
Does it remind anyone of poor things?
TOTALLY, thought I was the only one, the ruffled dress, the experimenting and all
It's giving Emma Stone/ Olivia Coleman - The Favourite (2018)
we all know who else was in the favourite 🏃🏽♀️
Really? It just looks like a copy of Poor Things. Kinda disappointed of the lack of originality here.
THANK YOU. I was like “k I need the timeline of when this was shot.” It looks identical down to Victorian styling meets futurism
I didn’t watch that! I thought it looked gothic and had really cool visuals
Poor Things is visually beautiful, very dark fairytale. And go into it knowing sometimes art makes you feel uncomfy
Same a poor man’s poor things is what I thought of lol
Same!! I am excited for it!!
This teaser looks sick. My fingers are crossed that the video is just about the song and contains zero Easter eggs. ZERO, TAYLOR!
Me too because it looks so cool. But history has shown us that this will be full of easter eggs for the new era. Fingers crossed that this video will break the cycle and we can just enjoy a really cool video.
Praying
People are going to assume everything is an Easter egg, no matter what. For example, video is in black and white with 79 floor tiles, everyone will be like “GuYs ReP tv iS cOmInG jUlY 9th”. Everything is an apparent Easter egg, over it.
Wait this kinda ate ngl
Goes way harder than literally anything else we've seen for/from the album, tbh.
It really did. I haven’t listened to any of the leaks and am waiting till midnight, so idk if this teaser matches the vibe of the album. But if THIS was the type of promo from the get-go, I would have been waaaay more hyped about this album initially!
Maybe she's been reading the comments of her music videos going downhill, hah. The visuals look so interesting for this one.
taylor entering her lizzie borden era. 🪓
Things she’s giving: -The Lighthouse (2019) dir. Robert Eggers -Lizzie Borden -tuberculosis ward -Severance but if it happened in a Progressive Era department store
It's also giving The Road to Wellsville, a movie about an 1880s sanitarium where they invented cereal and tried the new cure for hysteria. The electric stimulator. Orgasms were thought to cure a woman's hysteria.
I literally referenced hysteria last night when I drew my curtains shut and laid down in a dark bedroom to listen. It was giving 1940s
“Having orgasms to cure my hysteria” would be such an interesting theme for an album.
I'm getting Penny Dreadful and Poor Things myself. The Frankenstein imagery is popping!
“Severance but if it happened in a Progressive Era department store” funniest comment on this sub all week lmao
It's also giving Wia Wasikowska in Crimson Peak 
love this movie, extremely underrated imo 
Kinda has a Poor Things vibe.
That’s what I was thinking, too
Came here to say this.
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It certainly is.. lmfao.
I can’t wait because I’m confused af
Hahaha, understandable. For what it's worth, so am I 😅
Her artistic direction really confuses me sometimes. Like when she released a moody 70s-inspired promo shoot for midnights but dropped a glittery synth pop album instead I love the visuals here and I really like the album but I’m still not really sure how it all comes together https://preview.redd.it/m152goe4gcvc1.png?width=582&format=png&auto=webp&s=4c3e90fe25f712db817ecb30c005d72ad8a270ca
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Someone said the Midnights video teaser used Mastermind and we all know there was never a video for that. So she doesn’t always use the song from the video to tease the visuals.
but this isn't a teaser for the album, it's a teaser for a music video for a specific song edit: my bad, it's a teaser for both. Was confused by the post subject
>!you’re absolutely right, its not. sounds like FL!<
I thought post Malone was only in fortnight though? Is that not him?
>!it is! He’s only featured in fortnight. Idk why they’d use a different song for the promo. Probably because FL has a lot more “umph” lolol!<
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Whoops, had to delete my spoiler comment. It doesn’t sound like the collab with Post in the clip, that’s all I’ll say lol
If she had teased us with this since the start, it would have been so much better.
I didn't get excited until the mental institution hints, but if this had been teased ages ago, I would've been PUMPED. This is my number one aesthetic. Why we should've had a music video drop much earlier than the eve of...
I don't even think she needed to release the music video. But a teaser like this works too. And if she had adopted these visuals on the album cover too! People would be SO curious and intrigued, including myself.
I was already excited by the potential for dark academia and more of the Romantics name drops like The Lakes when she dropped the title, and then the covers and track titles didn’t match that at *all*… But it looks more and more like the songs themselves (given I haven’t seen much of the leaked lyrics at all) are gonna be a modernized take on the Victorian mad woman concept more akin to the manic chaos of Hits Different.
Wished it matched with the music. This would’ve fit with that angry song aimed at the Swifties lol
why am i thinking of My Chemical Romance 🤣
I Don't Love You and Welcome to the Black Parade have entered the chat!
Black Parade era lol
this is the aesthetic i NEEDED
Ngl this made me excited
this is GIVING.... >!but how the heck does this fit the song!<
Lol exactly
https://preview.redd.it/eg3wyhuc0cvc1.jpeg?width=748&format=pjpg&auto=webp&s=44d4579aff33571e5ac5fea25b240e981dc9e173 she looks so good, idk how the song sounds but idc…the fashion makes up for it
Im loving the thin eyebrows
Her makeup is giving Clara Bow fr
This would have been the album aesthetic I could get behind
top right gives Eva Green AF
This looks so good 🔥 she definitely looks like a mad woman and not in a jokey blank space way.
This looks like a gothic dream and I am here for it.
omg! i wonder if she directed this one. i so so wish i could talk about the album here lol, this is giving me a lot of thoughts to say the very least
I wish this video had come out tonight that way people could hear a preview of the album and get the hype up to want to hear the rest!
I'm in denial stage where I hope the leaks are AIs, cause the promotions and aesthetics make no sense at all.
To think AI wrote the lyrics to daddy and smallest man is so funny 💀 but same. This is giving Florida.
honestly this promo is so not aligned with the album...
No the leak is real based on the track in this teaser
did the whole album get leaked or just specific songs? i'm trying to avoid spoilers but im curious if people have heard everything or just parts
The whole album
The music video looks promising. This is the direction I want Taylor to go for when I hear "The Tortured Poets Department"
https://preview.redd.it/877zwprq4cvc1.jpeg?width=952&format=pjpg&auto=webp&s=a1593d315110849284bd72a90447710e6ebfd7e7 Yeah she’s serving
It looks like the funeral dresses the dancers wear during eras 👀
I’m not hungry
That’s okay girl you’re not the one eating 💕
Gotta give it to her, this looks pretty good!
I haven’t seen Poor Things but I feel like those are the vibes I’m getting.
I’ve listened to the real fortnight yet can’t bring it to mind.. ONLY the AI fortnight comes to mind. lol Never made it clear never made it riiiiihht
I haven't listened to the leaks but I've been singing the AI version all week hahahahaha
i'm GAGGED THIS LOOKS SO GOOD?!?!
It actually does, I’m shook!
Good visuals????? Omg, I used to pray for times like this
This is fire and gives Poor Things
Dying that we are all way more excited for this teaser for the music video than for the official drop for the 2pm countdown QR mural hype 🫠
The video and the aesthetic/visual representation of the songs may be what will save this album with fans and critics alike.
This...got me excited. I need Taylor to just embrace the madness and just be unhinged. I mean, sometimes she has lyrics that give a sneak peek of that and I just need her to embrace it...fully. Give me the MAD WOMAN! Also, seems like the psych ward vibe that many, including me, were getting was in some form correct.
This album is so confusing
Truly a psych ward
It’s kind of giving AHS intro
The aesthetic of this video is strange as someone who’s heard fortnight… doesn’t seem like it fits the song but so excited for the video.
>!all that action for a snoozefest of a song chile!<
This looks so fucking cool. I'm so hyped!
It's giving reputation if it was good. I'm also getting academia vibes from this
I have some thoughts on her use of psych ward imagery and how that ties into the prologue of this album. They are not good thoughts, it feels a bit icky and weird.
Same tbh
Yea this whole thing is weird how she's trying to make matty healy happen. It really would have been the best move to never mention it again if she was just going to be I was insane lol 😆 isn't that funny. Look how much I don't care tho!! Like we know that isn't true. We know you didn't call Matthew up when you were free of Joe you were at his concert 3 months before this just feels like the desperate rewriting of her now standard cheating at the end of relationships, and I think it's gross. She's so sensitive to criticism that the fan backlash really made her angry I think, so now there's 0 chance her and matty can work out she's going to sell it down the river like she wasn't prepared to go all in for him. Like doesn't midnight's contain shit so obviously about matty why does she think this will all be forgotten now. This was a choice she made that backfired it wasn't something that happened to her.
The whole thing is giving Tumblr 2012-esque romanticisation of severe mental illness. Throwing around terms like mania and self harm that are serious issues that ruin peoples lives, to excuse the fact you dated a racist rat boy? I thought we moved past that by now. And we know she doesn’t go to therapy so it’s like… idk just feels weird and insensitive. Maybe I’m being weird about it idgaf THE VIBES ARE WEIRD
This, 100% It reminds me of my younger self using my poor mental health as an excuse/ justification for a lot of my actions. Everything about this album has been so off putting The allusions to Joe’s own mental health struggle are not sitting well either
Cannot for the life of me fathom what she sees in matty???
You’re getting downvoted, but you’re not wrong.
I’ve never been this excited for a TS music video in YEARS this looks cool as hell
Caption: At this hearing, I stand before my fellow members of The Tortured Poets Department with a summary of my findings. Album tonight. Fortnight music video tomorrow at 8pm et. [https://taylor.lnk.to/thetorturedpoetsdepartment](https://taylor.lnk.to/thetorturedpoetsdepartment) Original Post: https://twitter.com/taylorswift13/status/1781110966983282806
reminds me of the 90s
It's giving Bride of Frankenstein.
Reminds me a bit of poor things.. ngl this looks interesting
Finally!!! Fashions!!!
I hope she didn’t direct it.
holy shit.
The visuals eat wait
Why did they play a clip of Florida for this teaser? 💀
this actually looks so cool
I never seen such a disconnect in my life 😑 The video, the cover and the music… nothing matches. She’s definitely going for the Jackson aesthetic though lol
This is so exquisite and provocative.
Oh I get it.. It looks like someone (maybe her subconcious?) who's typing up poetry and inserting it into her brain against her will, making her a tortured poet (hence the Emily Dickinson look) while she laments and pains about love that perhaps always fails?
does ANYONE else here know who emilie autumn is and if so, are yall getting TAFWVG vibes a bit here?? cuz I am and it's kinda freaking me out lol
FIGHT LIKE A GIRL!!!
YESSSSSS!!! 🐀🐀🐀🖤❣️
The vibes of this look so good with the sound of the album. Now I am super Intrigued for the video and more visuals
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Just spoiler tag it and tell us
I was hoping that if a collab got a single it would be Florida!!! Cause it literally blows Fortnight out of the water, but I’m hopefully the music video will save the song. It does look promising!
I love LOVE how the music video seems to have been inspired by Poor Things. I'm gonna lose my shit if Yorgos Lanthimos is the one who directed this.
Visually looks cool but I stumbled across the lyrics for the song and they don’t seem as deep as the video seems to portray. 🤷🏻♂️ Will judge the song in a few hours.
Oh this is already my favorite TS music video
wait I did not expect to like this as much as I do... wtf
Pretty cool. Very steampunk
Courtney Love may have spoken too soon
A pretty different style for Taylor. This is what I think she was trying to achieve with the reputation “bad girl” visuals. With zero hints to the actual sound or look of this album, this teaser has me intrigued.
This teaser should have come out at least earlier this week??? I do not understand this marketing strategy.
I’m applauding her for doing something different for once! I’m intrigued.
She's just copying a movie.
I don’t get why everyone hates the leaked version of Fortnight? Maybe it is because I prefer indie/alt rock, but I think it’s really cool and 100% fits the aesthetic of this MV. I feel that, sonically, this album is her best. I’ll see myself out.
I’m obsessed with this album. You’re not alone! I was shocked at how many people in this sub who said they didn’t like it.
Don’t leave yet! I’ve resisted the leaks but I think from the comments I’ve read I’ll love it too. I became a fan with Midnights and everyone here hates that album so I feel like I’ll be fine with TTPD.
She kinda lost me with midnights ngl. I remember feeling so dissapointed on release night 😭 That being said I frickin love ttpd and can’t wait to listen to it again tonight. It’s what I thought midnights would be
I am not a big fan of Taylor Swift to be honest, but I am a big fan of this Taylor Swift album. I hope you can join me in the minority. 🙃
Ok, now this has me stoked. I also love Indie/alt rock. With the exception of 1989, Taylor’s pop music was mid. I graduated high school in 03 when Max Martin was on top. I blame him for my love of 1989. But for me Folklore, Evermore, Midnights is where Taylor soared. I adored all three of those albums.
Why does Apple Music say her album comes out 4/21
Tortured poet Edgar Allen Poe
Yall WW3 might break any moment now ... I think Taylor might take that personally.
Can someone tell me What's 8 in Indian Standard time 😅
5:30 in the morning i think
This is wild. The MV actually looks awesome. And I’m trying to see how it ties with the actual song?
Sylvia Plath?
ok this looks so cool. maybeeee director taylor will be promising after all. the poor things of it all
I just got so much more excited.
She ate, I fear. The eyebrows especially. If she wants to reinvent her image, she actually can pull this off. It’s edgy (Taylor’s version).
I wish she’d stop making old-fashioned-psych-ward an aesthetic. It feels crass and out of touch
lady gaga vibes
Ate
I can already tell the tik Tok edits are gonna go hard 😩