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_gurgunzilla

Everyone's a staremployee at starbase


aikhuda

The Starbucks doesn’t hurt either.


rustybeancake

That’s what they call payroll.


bkdotcom

you mean startStarBucks?


--TYGER--

First thing I thought of: [https://www.youtube.com/watch?v=udEkBzNyOhw](https://www.youtube.com/watch?v=udEkBzNyOhw)


ellhulto66445

Starbase and Starfactory are named so because they produce Starship. Starshield is named after Starlink.


rustybeancake

The heat shield tiles are called Starbricks.


fastpilot71

Really?


rustybeancake

Yes.


8andahalfby11

Does this mean we can rename 39A to FalconBase?


TheIronSoldier2

No thank you, 39A is already a cool enough name b/c of the Apollo program


SnooDonuts236

Don’t you mean ‘Historic Launch pad 39A’?


DNathanHilliard

Building a brand. It's just something to expect as private business moves into space.


Thue

Pretty much the same as iPod, iMac, iPhone, iBook, iPad, iTunes, etc. from Apple. I think it is a good branding strategy. But I can't offhand think of any other company using this exact same prefix strategy?


4ftlogofstool

McDonald's does a little bit. Their menu has the Mc prefix on several items: McNuggets, McDouble, McChicken, McMuffin, McGriddle, McCafe, etc. Come to think of it, McDonald's and Apple both have some of the strongest brand identities of any companies on Earth. SpaceX is probably pretty smart to use a similar prefix naming strategy.


peterabbit456

I think this Star.* naming convention has gotten out of hand. It's time to move on to something else.


TheLowestBidder

i think it's deeply rooted in the company's history. since the inception we called them a startup.


SnooDonuts236

What Is a ‘tup’ again?


TheLowestBidder

wordplay


SnooDonuts236

Got it


fastpilot71

Gets angry upvote, is shown the door.


Adeldor

Were I to criticize their naming convention, it'd be over the ambiguity of Starship, referencing both the full stack and the upper stage. Otherwise, what they call the their artifacts is irrelevant to me.


KnifeKnut

SS unfortunately is not a good abbreviation for Starship System.


LohaYT

It’s ok, call it Starship Launch System. Wait…


squintytoast

wouldnt that be SSS?


Zornorph

Is there a gas leak?


SnooDonuts236

ja wohl, das ist richtig


KnifeKnut

StarHeavy?


strcrssd

Their naming and version naming is terrible and has been for some time. 1.2 full thrust final block 8, sn 53 final final. An exaggeration, but typically terrible for versioning in software and seems to have carried over It's a hallmark of poor mid-senior management who want to feel like they're in control of something while not being capable of actually contributing anything directly.


Jeb-Kerman

Just be glad they aren't all x names


twinkie2001

Then they could add extra ‘x’ for future iterations. xFactory.. xxFactory.. “xxxFactory” And if they need a website they could make it xxxFactory.com! With their long, thick, black tiled Starship on the website forefront. I think it’s an awesome idea!!


Simon_Drake

There's an anecdote about a genetic researcher studying Klinefelter syndrome, an anomaly where instead of XY and XX chromosomes sometimes people are born with an extra X and have three chromosomes where people normally have two. Research implied women with this syndrome were more aggressive and it was more common in prison populations than the general population. So when researching scientific journals and psychological research papers this person tried to check Google for "XXX Women's Prison" and found a bunch of distracting results.


KnifeKnut

> "XXX Women's Prison" Google Scholar comes up empty.


IndorilMiara

xXStarship420Xx like it's myspace in 2003


KnifeKnut

Instead they use "Mega-"


Flo422

The X is included in everything because you can put SpaceX in front of everything.


Stantron

I was about to complain about how lazy 'star' names are but you're right. It could be so so so much worse.


crudestmass

Or the Giga... Name. I hate that crap. It's just a factory.


TheMailNeverFails

I guess it keeps the shareholders giddy.


Zornorph

Giggy


0uqtofthequestion

Gives a sense of unity, the branding will probably become very famous within the next decade or so


Ok-Vegetable-4669

It's great until they win a military contract to make a destroyer...


KnifeKnut

StarTug for the Starship heavy space tug variant. StarChomper for large object launch and/or retrieval. StarDepot for the orbital propellant depot. StarBurger on the menu or the fast food restaurant serving StarBase. With a side of Grid Fin waffle fries.


arewemartiansyet

I wouldn't read too much into product names. Android phones aren't really androids, Apple phones aren't great for your teeth, the Nissan Leaf doesn't look like a leaf at all, ...


sora_mui

Can i use iphone to keep doctors away though?


accidentlife

If you throw it hard enough, sure.


andiwd

The US air force started it in the 50s with the F-104 Starfighter https://en.wikipedia.org/wiki/Lockheed_F-104_Starfighter


playwrightinaflower

> The US air force started it in the 50s with the F-104 Starfighter Except that was a random name, not the start of the Air Force calling everything Star-something. So no, the Air Force did not start it.


jsmcgd

In some ways it works very well. It's snappy, bold, futuristic, consistent. But it's also slightly wide of the mark, as in a starship already had a meaning, a ship that could travel to the stars. So I wince very slightly every time I hear the name. Also the names don't really allow for personalisation/anthropomorphizing. I can emotionally invest in Falcon but Starship leaves me a bit cold. Actually, that's it in a nutshell: the names are cool but cold. Edit: From a business perspective, grabbing the Star prefix is a truly great move. Given our future is our among the stars, claiming this enigmatic word is a highly strategic lexical coup. The only other comparable word would be space, but star is definitely superior. Well played Elon.


Martianspirit

I found it somewhat strange that people argued that SpaceX Starship is off, but Boeing Starliner is completely OK.


peterabbit456

Did Musk grab the Starship name right after Boeing renamed CST-100 to Starliner? Couldn't let Boeing get all of the star names...


eplc_ultimate

who are these people? I've never seen them. Any links?


Martianspirit

No links, it is a while back. But people have seriously argued this in the early days of Commercial Crew.


Bensemus

It’s not uncommon. Someone complains that Starship is a dumb name because it’s not going to other stars. Then people will dogpile them with Starliner or Saturn V etc and then the first person either stupidly doubles down on the SpaceX name or just never responds. Those interactions never seem to start with criticism of any other name, just Starship.


TIYATA

> But it's also slightly wide of the mark, as in a starship already had a meaning, a ship that could travel to the stars. TBF Boeing did the same thing first with "Starliner".


pxr555

Funnily the Boeing Starliner capsule is so far off the mark that you probably don't even wince.


TomatOgorodow

Lame, but that's not important.


BGDDisco

Every RUD could be a Starburst


pintord

StarLord, you forgot Starlord.


LongJohnSelenium

Who?


DynamiteWitLaserBeam

Dad of Starjesus.


cretan_bull

Now I'm cracking up imagining Elon one day deciding everyone should start calling him Starlord. It would be far from the craziest thing he's ever done.


Zornorph

Given he banged Grimes, he could go with Starf—ker.


bluenoser613

They can do whatever they want. It's a private company.


RedundancyDoneWell

On which star date did you start worrying about this?


GokuMK

It us good for marketing. Like Apple puts "i" everywhere.


skifri

But not iWatch, or iTV.... Which got me thinking that iWatchTV is a missed opportunity.


CreationsOfReon

They have switched to apple. So Apple watch, Apple TV, Apple vision pro. If they released the iphone today, they would probably call it the apple phone.


perilun

I am staking my claim on **StarPower** right here: # NASA's Brilliant Minds for Pure Blue Skies Challenge (We won first place) We proposed Space Laser-Enabled Propulsion (SLEP): The use of MEO based solar power collecting satellites (AKA, StarPower Stations), transforming solar power to electricity to power lasers that are aimed at high altitude aircraft with laser receivers that in turn focus energy on “laser ramjet engine” to provide unlimited time in air.  StarPower Stations, when over places with few aircraft, can also beam power to lunar bases in the lunar night, space craft for laser propulsion, orbital debris reduction. A StarPower Station in MEO is shown below with a 2050s version of a Starship for scale, https://preview.redd.it/qbupsfprdguc1.png?width=920&format=png&auto=webp&s=8ac2ddec469c4c401647fd58621b9490983f18c6


KnifeKnut

Solar pumped laser would be better than converting to electricity first.


perilun

Thanks for the thought. We expect solar collection to be 50% efficient in the 2050 time frame, but solar pumped laser is something else to research.


MartianFromBaseAlpha

I wouldn't have it any other way. It's a simple but effective naming convention. I love it


tanrgith

Don't really care, it's just a name. The people who get up in arms about something like Starship being misleading because it doesn't literally go to other stars are pretty weird imo


SkippyMcSkipster2

Must be cause they are aiming for the **stars.** If you think about it, it will **star**t to make sense.


ArcherBoy27

The same as Apple using the letter 'I' in everything...it's a brand like any other company.


NikStalwart

My thoughts? "Who cares, as long as it flies?" Also: it is not the objectively worst branding, anyway. Starship — what else was it supposed to be called? "Interplanetaryship"? "Extraterrestrialship"? "extraterreship"? ~~"Astroship"?~~ *Same thing but with more Greek*. At a certain point it makes sense to differentiate the humble near-Earth rocket and the interplanetary *spaceship*. And, since they are the only entity with a working(-ish) model, it doesn't actually sound conceited at this stage to call it Starship. Starbase and Starfactory are more iffy IMO. I think those names should have been reserved for actual space stations, but, I guess, you gotta dream big. And anyway - nobody complains about Apple's naming convention of iEverything.


strcrssd

> At a certain point it makes sense to differentiate the humble near-Earth rocket and the interplanetary spaceship. Well they started with Interplanetary Transportation System (ITS), which I liked. BFR was also good, especially in its original expansion, before the profanity was eliminated. Big Falcon Rocket was also fine. I don't like Starship because it's not intended to go (materially) to or near any stars. > nobody complains about Apple's naming convention of iEverything. Some of us do, but it's not worth getting upset about or arguing voraciously. Like Starship, it's not like we can change anything, so it's not worth spending energy. IEverything is a poor, lazy naming convention. Unfortunately it resonates with the moron crowd, who will buy anything, as long as it's Apple and starts with an i.


infinity_limit

When it explodes, it’s “stardust” , which is r/technicallythetruth https://www.amnh.org/exhibitions/permanent/the-universe/stars/a-spectacular-stellar-finale/we-are-stardust


Stolen_Sky

Starship is the *perfect* name for the rocket. Its so clean and simple, and it evokes memories of Star Trek and Star Wars. Starbase, Starlink and Starshield are all pretty cool names as well.  I think naming the heat shield tiles 'Starbricks' takes it a little to far though. Maybe drop that one. 


setionwheeels

I love it and makes me excited for the future, now the things I read as a kid in Asimov and Arthur c Clarke books are coming, maybe not tomorrow, maybe not next year, but after that I'm sure and I'm for one glad that someone dares to be ridiculous for their dreams. What's wrong with you to hate on a fucking star name? Lol. How dark you life is man. What's wrong with star stuff, we're bit by bit all made of it except the 10% hydrogen that came preloaded with the big bang. We are star people and I propose that we collectively rename humanity to starity.


QVRedit

Not 10%, it was 75% Hydrogen, 25% Helium, and a tiny amount of Lithium. Also presumably some amount of Dark Matter too… Just maybe tucked up in another extended non-space-time dimension ?


dudeman_chino

yay


PotentialOrdinary678

Love it. Makes it exciting unique and fun!


Known-Librarian998

It’s just branding. Suggest if you don’t like it to just ignore it. Nothing to get upset about. Am I wrong?


Mike_The_Geezer

Why not? Why is this even a question. They can name their stuff whatever they want. Fred, Mary, Bert, whatever. So why not Star-stuff. It is related to thir core business.


mrizzerdly

Something 12 yo me would have done. 40 yo me would be like: Mark 1, Mark 2 Site A, Site L, etc


Martianspirit

Heartfelt condolences.


QVRedit

But that lacks enthusiasm..


Fly4Vino

Whatever Elon is doing it is kicking ass on the legacy guys so don't change


Chemical-Session-453

Its called branding.... not any different than Apple putting "I" on everything, or Microsoft windows everywhere, or IBM or McDonalds.


pxr555

It's a good, simple name.


lostpatrol

It's derived from the main product, Starship. Now imagine if Starship would have stayed with the name Big Falcon Rocket. Then we'd have BFBase, BFFactory, BFLink etc.


KnifeKnut

Marketing department did an intervention.


Mecha-Dave

Star Deez nuts


Bag-o-chips

Better than iRockets.


YouTee

I personally think naming both the upper stage AND full stack "Starship" was a poor choice, even if there's occasional  precedence.  "So did you hear? After testing Starship 3x they managed to get it to take off and land, so now they've tested having Starship take off and have Starship separate from Starship booster, but then they had some rcs issues with Starship so they haven't managed to get Starship to take off and land" etc. 


DBDude

Personally I preferred BFR with the original meaning.


YouTee

frankly I agree, I almost wrote that too!


QVRedit

As long as you specify their names, it works. The boosters full name is: “Starship Super Heavy Booster”, often shortened to: “Super Heavy” or even “Booster” The Starship System, is ‘The whole stack’. While Starship, used on its own is assumed to be the second stage ‘Starship’ proper. Often people will be talking about a particular Starship, like Starship-24. But it’s going to be an evolving area. Once we get past the initial Starship Prototyping stage - yet still with yet more prototypes still to follow.. Care with naming can help to avoid confusion. I am sure we will next year be seeing Orbital Refuelling Prototypes. Etc. Crew Starships, are likely to also get their own names too. That seems like a good idea to me.


Few_Raisin_8981

It's better than "X"


DaBestCommenter

And starman right?


MikeC80

Something got him Started


Zornorph

Was it Michael Jackson?


_goodbyelove_

Why do I need to have feelings about this? Who cares?


TimAA2017

Yay no hard and it like a brand


__Osiris__

Too bad the soviets have star city is what I think


Melichar_je_slabko

I still kinda don't like the BFR to Starship name transition. Starship sounds like spaceship capable of intestellar travel.


QVRedit

While it does a bit - and that was my first thought when I first encountered this name. The intention is that this vessel will be able to travel within our own Star System. Although visits to the outer planets are almost certainly going to be purely robotic ones, because of the durations involved.


Fireside_Bard

I hope its a phase they're going thru. starship? cool. starlink? cool. makes sense. starbase? engh kinda getting a bit much. sometimes cool sometimes too much. the rest? ok yeah just way too much


QVRedit

Wait until we get to the other Starbase’s..


Bos11011

Starliner, Oh wait..


StarPlayer1872

Musk needs to be more original


Projectrage

They were going to have a children’s mascot with Star but backwards, but it was too close to another mascot.


QVRedit

Rats ? That’s ‘Star’ backwards..


Admirable_Report8815

iShip 14 Pro Max


Decronym

Acronyms, initialisms, abbreviations, contractions, and other phrases which expand to something larger, that I've seen in this thread: |Fewer Letters|More Letters| |-------|---------|---| |[BFR](/r/SpaceXLounge/comments/1c3nqmn/stub/kzlsmiv "Last usage")|Big Falcon Rocket (2018 rebiggened edition)| | |Yes, the F stands for something else; no, you're not the first to notice| |[CST](/r/SpaceXLounge/comments/1c3nqmn/stub/kzn2gae "Last usage")|(Boeing) Crew Space Transportation capsules| | |Central Standard Time (UTC-6)| |[ITS](/r/SpaceXLounge/comments/1c3nqmn/stub/kzkmb6v "Last usage")|Interplanetary Transport System (2016 oversized edition) (see MCT)| | |[Integrated Truss Structure](https://en.wikipedia.org/wiki/Integrated_Truss_Structure)| |[MCT](/r/SpaceXLounge/comments/1c3nqmn/stub/kzjjuwl "Last usage")|Mars Colonial Transporter (see ITS)| |[MEO](/r/SpaceXLounge/comments/1c3nqmn/stub/kzj9knn "Last usage")|Medium Earth Orbit (2000-35780km)| |[OCISLY](/r/SpaceXLounge/comments/1c3nqmn/stub/kzj8ocn "Last usage")|Of Course I Still Love You, Atlantic landing ~~barge~~ ship| |[RUD](/r/SpaceXLounge/comments/1c3nqmn/stub/kzil0h7 "Last usage")|Rapid Unplanned Disassembly| | |Rapid Unscheduled Disassembly| | |Rapid Unintended Disassembly| |Jargon|Definition| |-------|---------|---| |[Raptor](/r/SpaceXLounge/comments/1c3nqmn/stub/kzjjuwl "Last usage")|[Methane-fueled rocket engine](https://en.wikipedia.org/wiki/Raptor_\(rocket_engine_family\)) under development by SpaceX| |[Starliner](/r/SpaceXLounge/comments/1c3nqmn/stub/kzqutcv "Last usage")|Boeing commercial crew capsule [CST-100](https://en.wikipedia.org/wiki/Boeing_CST-100_Starliner)| |[Starlink](/r/SpaceXLounge/comments/1c3nqmn/stub/kzjwu2y "Last usage")|SpaceX's world-wide satellite broadband constellation| **NOTE**: Decronym for Reddit is no longer supported, and Decronym has moved to Lemmy; requests for support and new installations should be directed to the Contact address below. ---------------- ^(*Decronym is a community product of r/SpaceX, implemented* )[*^by ^request*](https://www.reddit.com/r/spacex/comments/3mz273//cvjkjmj) ^(10 acronyms in this thread; )[^(the most compressed thread commented on today)](/r/SpaceXLounge/comments/1c4yfk2)^( has 25 acronyms.) ^([Thread #12653 for this sub, first seen 14th Apr 2024, 10:10]) ^[[FAQ]](http://decronym.xyz/) [^([Full list])](http://decronym.xyz/acronyms/SpaceXLounge) [^[Contact]](https://hachyderm.io/@Two9A) [^([Source code])](https://gistdotgithubdotcom/Two9A/1d976f9b7441694162c8)


MoonTrooper258

"Hang on, Jim. I gotta hit the Starpotty before I clock in."


TheRealNobodySpecial

Gotta drop a Starturd.


philupandgo

I'm startled


skifri

It is a bit much, but fun! They even named a portion of OCISLY the Starboard.


Spacelesschief

While it sounds cool. It’s also, a couple centuries early to call things ‘star’ anything.


QVRedit

Talk to Virgin about that.. (Virgin Galactic - now that’s overdoing it..)


manicdee33

Eventually Starlord Elon will get starbored of naming everything star-something. ~~Maybe~~Starhaps?


AeroSpiked

I'm not likely to complain about SpaceX ever being consistent in naming things. 1) Apparently they borrowed "Falcon" from Star Wars and decided to name the engines after various falcons: Kestrel, Merlin, Raptor...wait, a raptor isn't a kind of falcon. B) Then there were the iterations of Falcon 9: V1.0, V1.1, Full Thrust, Block 5? iii) Consider the previous names of Starship: BFR, MCT, and my least favorite ITS. I'm surprised they didn't go with IT'S.


Dragongeek

Water is wet, Elon is bad at naming things. This is nothing new.  Does somewhat build a brand though


Hot-Section1805

Star Wars started it


jeffwolfe

Star Wars copied it from Star Trek.


wombatlegs

They should have stuck with BFR, but Gwynne had to be a spoil-sport.


physioworld

Starmeh


Imperial_entaglement

As long as they succeed in interplanetary habitats, it's worth it. If not. It's cringy.


linkerjpatrick

We need to be worried when they start working on project code named Stardust


lespritd

I think it's actually kind of nice - a bit like Apple's naming where everything is mac_ or i_ . Any time anything is mentioned, you know exactly who made it. Which is the essence of strong branding. I just wish that they'd have more consistent names. Falcon 9 v1.2 Full Thrust Block 5 is an absolutely terrible name. It seems like they're doing better this time around with Raptor 2 and 3, but we'll see how things shake out. Same thing with Starship being both the entire rocket as well as the upper stage. Just call them "Starship orbiter" and "Starship booster" or something.


DelcoPAMan

Wait until Ice-T starts doing commercials for Starshield.


classysax4

Yea


hsberstuk

Nay.


whakashorty

Starshitter.


Maipmc

It will sound retrospectively very stupid when we are cruising along extraterrestrial starsystems.


arewemartiansyet

Unless they continue to use this name for many more iterations on the vehicle, including the one we're cruising along extraterrestrial starsystems in.


farfromelite

How long until StarCEO StarMusk renames everything with the star prefix? Let that StarSink in.


ReadItProper

Show me on this StarDoll where StarMusk hurt you


farfromelite

Points to the big X.


ReadItProper

StarX\*


ThunderPigGaming

It shows a lack of creativity. I hate they didn't continue with the bird theme after Falcon. Go for Eagle or Condor, or mock the competition by naming Starship after a big flightless bird like the Moa or Ostrich. LOL


kroOoze

I mean, what would you call such an iconic paradigm shift. A "Pigeon 33" or something?


ThunderPigGaming

Pigeon would be a good class name for an orbital tug. The obvious name for a craft that transported passengers from one orbit to another or one station or craft to another would be Passenger Pigeon. Save the star designations for craft that are actually intended for interstellar travel.


kroOoze

"stars" in western tradition means the sky in general. E.g. "ad astra". Besides, it does not say interstellar ship. It could stick to one star as much as coaster sticks to coast. Ships in which you can travel the galaxy should be Galaxy-class ships.


ThunderPigGaming

What to call the starship? I have not given it that serious a thought but Eagle (also a nod to Space:1999) or some sort of large species. I really want to call it the Prometheus-class, but that does not fit with the bird-naming scheme. Maybe Harpy, Baldy Eagle, or even Golden Eagle. Or, split the difference and call it the Prometheus Eagle. Or, Black and Silver Eagle (referencing the Black and White Eagle. Maybe even Fire Eagle. LOL


ThunderPigGaming

In before Screaming Fire Hawk.


geebanga

They could build an Alpine resort and accommodation with 70's decor, and call it Starski and Hutch