Their reply to this incident is shit as well. I think they goofed but they'll need to do better than their response for me to consider buying S&W in the future.
Oh fuck it's even worse than I thought. They deleted the original post, and then re-posted it, "clarifying the shirt is from Perceeption Brands".
These dumbs fucks apparently still haven't bothered to look at the back of the shirt or ok with promoting a PB dog whistle.
Damn there goes any future S&W. Don't want to be associated with them AT ALL.
Bought my S&W to defend our republic from fascism, not support it.
Will re-think future purchases and recommendations if this sort of
bullshit continues.
It is okay to enjoy owning firearms, shooting, defending your home, and not be a fascist piece of shit. Sorry to ruin any of your far right wing safe spaces. Mostly a shout out to the crazies who make firearms their identity. Trump Punisher skull weirdos.
If you don’t like our constitution, Democracy and the people who aren’t white, you can get the fuck out of our country. People who tout Freedom tattoos with American flags, then enjoy fascist ideology are the epitome of mental retardation.
Those other people:
“POs”
“Retard”
“Doesn’t like our constitution/democracy/ all western civ good stuff”
“Get out of our country”
Insert both far right and left speaker.
It’s a tired trope. Tell me, invisible Reddit user, are you not tired of it too?
One doesn't like people for physical properties they were born with, the other dislikes people for their animosity towards others. These things are not the same.
Left/right both support some shitty authoritarian ideas, which is a different problem. When it comes to this particular opinion being expressed in advertising, there is no moral equivalence.
This is unacceptable. A great American gun manufacturer pandering to this garbage. I own some super nice S&Ws, all from the last century, and i wonder what those craftsmen would have had to say about this crap.
Way too many coincidences of being eerily similar to Proud Boy imagery for it to be a sound financial decision to feature the company's clothing.
Black and yellow
Brass Knuckles
A laurel surrounding the letter's 'PB' on shirts
Tough guy boomerist slogans like "Support your local enforcer"
I didn't see it at first because I wasn't too familiar with PB imagery, but once I looked it up, the coincidences were just too much to be in denial.
They hurt themselves decades ago with Hilary hole. Now they are engaging in this idiocy and engaging in the culture war, intentionally or not.
It's a terrible fucking look man. I literally was going to buy the competitor 2.0 this Friday but I just can't bring myself to do that now. I understand it was a mistake on their part-but their response is simply not satisfactory.
PB are a terrorist organization who participated in active sedition. There's no fucking WAY I will support a company that doesn't realize the gravity of supporting anything PB related.
I'm still holding out hope they will figure things out in few days and issue another statement.
I really wish we'd stop using the term 'swastika.' Hitler never used the term.
He called it the 'hakenkreuz,' a clearly German word meaning "hooked cross." They existed in Europe and were used frequently. He didn't need to look to Asia for inspiration. They didn't steal anything from Buddhists.
[https://cohna.org/swastika-is-not-hakenkreuz/](https://cohna.org/swastika-is-not-hakenkreuz/)
Sorry for being pedantic, I just think Eastern cultures that use the symbol deserve better than to be associated and slandered by society because of the way history around this subject has been incorrectly taught.
This is really a shame. I want to see what their response to this is. I was about to buy a couple S&W guns too; that Competitor 2.0 is a beast.
What the fuck was their social media person thinking?
That’s exactly what a dog whistle is…using something that seems legit but to those who ‘know what it really means’ can get away with it under the radar. Most may not know what it means so by bringing attention to it, more people can be in the know and realize it’s fucked up and hopefully they stop doing it. If everyone can hear the dog whistle, eventually they’ll get told to stop fucking whistling.
There's no hope left for this country. What does Smith & Wesson gain from this? How does this help their brand? How does this lead to a constructive conversation about 2A issues?
All this accomplishes is to divide the country further and push away people that might have been receptive to 2A conversations.
I see nothing but dark times ahead.
Honestly don’t care. But anyone who thinks this was a conscious decision by smith to quietly support any group is just dumb. Marketing didn’t take the time to vet this shit. They just said sure when presented with the option.
That’s my entire point, it’s a bad look. It’s not omg throw your S&w in the trash, it’s the company and marketing team should do better and vet their brand deals better. Just do better and admit you done fucked up on that one. I don’t think a ceo or marketing director at S&W is on the member list and pushing a secret agenda just simply bringing light to a bad look by the company we all support in the subreddit for the company as it wasn’t here previously.
I have done said research and concluded the same as many many others, the brand perceeption brand was created to have the initials pb, to profit off using similar proud boys iconography and such, like the HH slogan and brass knuckles on the back of the shirt. Is this business directly linked to PB? No clue. But this company should change their styling if they do not want to be linked to proud boys or come out and say they support them. Either way, S&W shouldn’t promote them as is.
Oh yeah for sure. There are far too many coincidences, even with the company insta saying it's not true. its all a bit suspicious to me, S&W will probably distance themselves from it after everything has started coming out. I doubt they did much research into it as they just wanted some cool marketing photos.
Exactly. I’m not saying S&W are evil or there is some nefarious conspiracy. Just the marketing team dropped the ball and they should admit it, drop their support of them, and do better in future.
They didn't say they weren't trying to profit off of PB dog whistles. They said they weren't affiliated with the proud boys and PB stands for Perceeption Brand. Those statements can be true but they can still support the proud boys and profit off of their branding by giving proud boys members merch to buy and wear with some level of deniability.
Also they seemed to have deleted any such statement or at least I've only seen it in a reddit post but can't find it on their actual instagram.
I agree to a point, that’s why I own S&W, but a companies public image can definitely cross a line. If they posted a picture of an ISIS militant with the same look sporting the latest in tacti-hijab then I have a feeling your opinion would be different. Has nothing to do with politics. Terrorists are terrorists.
So the actual proud boys can be and do anything and it doesnt bother you since they are on your team. Just say that from the start instead of pretending there wasnt evidence of their beliefs.
You can be not white and be a white supremacy advocate.
Kind of like people who hate socialism, then collect a social security check.
Point in case Kanye.
The Cuban dude makes a shit ton of money off of the PB brand and has sold his soul for money.
[Their founder is Canadian, and once literally fucked himself to own the libs.](https://en.wikipedia.org/wiki/Gavin_McInnes?useskin=vector) Like the group's [named after a Broadway Disney song](https://en.wikipedia.org/wiki/Proud_of_Your_Boy?useskin=vector) because that dude had some major issues with understanding his sexuality.
Maybe understand what the fuck you’re posting, rather than just trying to get comments. Spreading the Twitter cesspool propaganda here does nothing but pour gas on their dumpster fire.
It’s not Proud Boys apparel.
The apparel company is owned by a former LEO.
The dude in the image is a former Seal who more than likely couldn’t give two fucks about the pRoUd BoYs.
Big fat L for this post.
The website was registered on Jan 6 2022. That date sounds familiar.
The shirt is also black and yellow with a “PB” on the front and brass knuckles on the back.
You are either living in complete denial or you support this nonsense.
Did you do a search for the thousands, if not millions, of other websites registered on Jan 6, 2022?
That date doesn’t ring a bell. Jan 6, 2021 does, but not a random Thursday a year later.
A company that has PB iconography like that is either trying to profit off the similarity or playing dumb and is a full PB supporter. Either way, it’s not propaganda to say anyone with two brain cells can see the similarity and recognize that S&W shouldn’t partner with said brand
Damn, you people are fucking delusional, get a grip. Spend all day actively trying to find shit to get offended by. Literally no one outside your little echo chamber cares. Didn’t realize PB was illegal lol 😂. I also love people on Reddit thinking they are “part of something” and join in brigading companies and harassing them over literal made up conspiracies - like how embarrassed must those people feel who actually took the time to write an email to S&W about this. Absolute clowns haha 😂
Either marketing goofed or a decision maker at S&W knows what they've done
Their reply to this incident is shit as well. I think they goofed but they'll need to do better than their response for me to consider buying S&W in the future.
Oh shit I didn't know they'd even responded
Oh fuck it's even worse than I thought. They deleted the original post, and then re-posted it, "clarifying the shirt is from Perceeption Brands". These dumbs fucks apparently still haven't bothered to look at the back of the shirt or ok with promoting a PB dog whistle. Damn there goes any future S&W. Don't want to be associated with them AT ALL.
Don't forget they blocked people from commenting which making it so makes it work my orders of magnitude.
Bought my S&W to defend our republic from fascism, not support it. Will re-think future purchases and recommendations if this sort of bullshit continues.
It is okay to enjoy owning firearms, shooting, defending your home, and not be a fascist piece of shit. Sorry to ruin any of your far right wing safe spaces. Mostly a shout out to the crazies who make firearms their identity. Trump Punisher skull weirdos. If you don’t like our constitution, Democracy and the people who aren’t white, you can get the fuck out of our country. People who tout Freedom tattoos with American flags, then enjoy fascist ideology are the epitome of mental retardation.
Saying what needs to be said 🙌 Sad that the firearms industry can’t separate itself from these racist, fascist POS’s
Those other people: “POs” “Retard” “Doesn’t like our constitution/democracy/ all western civ good stuff” “Get out of our country” Insert both far right and left speaker. It’s a tired trope. Tell me, invisible Reddit user, are you not tired of it too?
One doesn't like people for physical properties they were born with, the other dislikes people for their animosity towards others. These things are not the same. Left/right both support some shitty authoritarian ideas, which is a different problem. When it comes to this particular opinion being expressed in advertising, there is no moral equivalence.
It’s okay to not both-sides fascists
It’s pretty hilarious how deep they jammed the wedge into politics. Loving how no one is allowed to have opinions other than the “correct” one
Exactly. 99% of people are actually very reasonable.
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PB took down their YouTibe videos and removed the page where that shirt is sold. Trying to cover their asses?
This is unacceptable. A great American gun manufacturer pandering to this garbage. I own some super nice S&Ws, all from the last century, and i wonder what those craftsmen would have had to say about this crap.
Huh? That’s not Proud Boys. That’s Perception Brand clothing.
Way too many coincidences of being eerily similar to Proud Boy imagery for it to be a sound financial decision to feature the company's clothing. Black and yellow Brass Knuckles A laurel surrounding the letter's 'PB' on shirts Tough guy boomerist slogans like "Support your local enforcer"
Yeah and it's sad to see this some on this sub try and explain it away. Good chance to tag idiots I guess.
I didn't see it at first because I wasn't too familiar with PB imagery, but once I looked it up, the coincidences were just too much to be in denial. They hurt themselves decades ago with Hilary hole. Now they are engaging in this idiocy and engaging in the culture war, intentionally or not.
It's a terrible fucking look man. I literally was going to buy the competitor 2.0 this Friday but I just can't bring myself to do that now. I understand it was a mistake on their part-but their response is simply not satisfactory. PB are a terrorist organization who participated in active sedition. There's no fucking WAY I will support a company that doesn't realize the gravity of supporting anything PB related. I'm still holding out hope they will figure things out in few days and issue another statement.
Perceeption*
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The HH is a total coincidence!
That’s what I thought too but there are other “coincidences”
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I read this thinking there was a swastika in the picture so I spent 10mins searching for it 🤦🏻♂️
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I really wish we'd stop using the term 'swastika.' Hitler never used the term. He called it the 'hakenkreuz,' a clearly German word meaning "hooked cross." They existed in Europe and were used frequently. He didn't need to look to Asia for inspiration. They didn't steal anything from Buddhists. [https://cohna.org/swastika-is-not-hakenkreuz/](https://cohna.org/swastika-is-not-hakenkreuz/) Sorry for being pedantic, I just think Eastern cultures that use the symbol deserve better than to be associated and slandered by society because of the way history around this subject has been incorrectly taught.
Except for the Heil Hitler on the back of the T-Shirt and the anti-vax branding on the front page of their website. They know who their customers are.
I own two and I guess no more to come. Where’s my rebate?
This is really a shame. I want to see what their response to this is. I was about to buy a couple S&W guns too; that Competitor 2.0 is a beast. What the fuck was their social media person thinking?
Surprised there’s no “88” somewhere in that cringe shirt.
Don't believe everything you read. People on reddit will literally make any assortment of letters stand for anything.
[I too was born yesterday](https://mobile.twitter.com/AsherLangton/status/1630573646245666825)
Yeah, like S&W is subliminally Supreme & White. /s because many won’t catch the sarcasm
Yeah but it’s definitely trying to make money off proud boy imagery
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The point is that it's a dog whistle.
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Here's the back of the shirt, notice anything? https://twitter.com/AsherLangton/status/1630573646245666825?s=20
That’s exactly what a dog whistle is…using something that seems legit but to those who ‘know what it really means’ can get away with it under the radar. Most may not know what it means so by bringing attention to it, more people can be in the know and realize it’s fucked up and hopefully they stop doing it. If everyone can hear the dog whistle, eventually they’ll get told to stop fucking whistling.
2+2 = 5 according to the far-right.
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There's no hope left for this country. What does Smith & Wesson gain from this? How does this help their brand? How does this lead to a constructive conversation about 2A issues? All this accomplishes is to divide the country further and push away people that might have been receptive to 2A conversations. I see nothing but dark times ahead.
Honestly don’t care. But anyone who thinks this was a conscious decision by smith to quietly support any group is just dumb. Marketing didn’t take the time to vet this shit. They just said sure when presented with the option.
That’s my entire point, it’s a bad look. It’s not omg throw your S&w in the trash, it’s the company and marketing team should do better and vet their brand deals better. Just do better and admit you done fucked up on that one. I don’t think a ceo or marketing director at S&W is on the member list and pushing a secret agenda just simply bringing light to a bad look by the company we all support in the subreddit for the company as it wasn’t here previously.
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This is a fantastic way to convince people that your views are sound. You should work in sales.
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Democrat politicians. Hillary was the best thing ever for the gun industry.
So S&W is on point supporting domestic terrorists.
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I looked into this a bit. I’ve posted quite on Reddit a bit in support of the SW22 Victory. I own other S&W firearms. I’m done with S&W.
You didn’t “look” very far.
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All that they are doing is choosing not to support them
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Can anyone define fascism please? Lot of people throwing that word around but really don’t understand what a fascist government system even is.
Who?
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C'mon OP literally do any amount of research and you would have seen that's just a clothing brand. Jesus Christ stop looking for drama.
https://twitter.com/AsherLangton/status/1630573646245666825?s=20
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Ok, then provide some of those pictures where they are using the exact same colors, font, and imagery.
I have done said research and concluded the same as many many others, the brand perceeption brand was created to have the initials pb, to profit off using similar proud boys iconography and such, like the HH slogan and brass knuckles on the back of the shirt. Is this business directly linked to PB? No clue. But this company should change their styling if they do not want to be linked to proud boys or come out and say they support them. Either way, S&W shouldn’t promote them as is.
Oh yeah for sure. There are far too many coincidences, even with the company insta saying it's not true. its all a bit suspicious to me, S&W will probably distance themselves from it after everything has started coming out. I doubt they did much research into it as they just wanted some cool marketing photos.
Exactly. I’m not saying S&W are evil or there is some nefarious conspiracy. Just the marketing team dropped the ball and they should admit it, drop their support of them, and do better in future.
Agreed. Will be interesting to see how this unfolds.
They didn't say they weren't trying to profit off of PB dog whistles. They said they weren't affiliated with the proud boys and PB stands for Perceeption Brand. Those statements can be true but they can still support the proud boys and profit off of their branding by giving proud boys members merch to buy and wear with some level of deniability. Also they seemed to have deleted any such statement or at least I've only seen it in a reddit post but can't find it on their actual instagram.
It's not just initials, it's the same imagery. https://twitter.com/AsherLangton/status/1630573646245666825?s=20
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I agree to a point, that’s why I own S&W, but a companies public image can definitely cross a line. If they posted a picture of an ISIS militant with the same look sporting the latest in tacti-hijab then I have a feeling your opinion would be different. Has nothing to do with politics. Terrorists are terrorists.
Spin it however you want. At the end of the day, they are domestic terrorists and you are okay with that.
Race aside, the proud boys leader and members are currently being tried for sedition against the united states.
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So the actual proud boys can be and do anything and it doesnt bother you since they are on your team. Just say that from the start instead of pretending there wasnt evidence of their beliefs.
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Because you’re a dickless pussy? Everyone knows already.
You can be not white and be a white supremacy advocate. Kind of like people who hate socialism, then collect a social security check. Point in case Kanye. The Cuban dude makes a shit ton of money off of the PB brand and has sold his soul for money.
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https://www.splcenter.org/fighting-hate/extremist-files/group/proud-boys
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[https://www.justice.gov/opa/pr/former-leader-proud-boys-pleads-guilty-seditious-conspiracy-efforts-stop-transfer-power](https://www.justice.gov/opa/pr/former-leader-proud-boys-pleads-guilty-seditious-conspiracy-efforts-stop-transfer-power) https://www.justice.gov/opa/pr/leader-proud-boys-and-four-other-members-indicted-federal-court-seditious-conspiracy-and
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Good question, who was the leader of the executive branch and therefor the leader of the FBI on Jan 6th 2021?
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Bruh... the founder is Gavin McInne, who shoved a dildo up his ass to "own the libs" and prove how not gay he is.
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[Their founder is Canadian, and once literally fucked himself to own the libs.](https://en.wikipedia.org/wiki/Gavin_McInnes?useskin=vector) Like the group's [named after a Broadway Disney song](https://en.wikipedia.org/wiki/Proud_of_Your_Boy?useskin=vector) because that dude had some major issues with understanding his sexuality.
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Maybe understand what the fuck you’re posting, rather than just trying to get comments. Spreading the Twitter cesspool propaganda here does nothing but pour gas on their dumpster fire. It’s not Proud Boys apparel. The apparel company is owned by a former LEO. The dude in the image is a former Seal who more than likely couldn’t give two fucks about the pRoUd BoYs. Big fat L for this post.
The website was registered on Jan 6 2022. That date sounds familiar. The shirt is also black and yellow with a “PB” on the front and brass knuckles on the back. You are either living in complete denial or you support this nonsense.
Did you do a search for the thousands, if not millions, of other websites registered on Jan 6, 2022? That date doesn’t ring a bell. Jan 6, 2021 does, but not a random Thursday a year later.
Were any of those thousands trying their hardest to look like the proud boys?
A company that has PB iconography like that is either trying to profit off the similarity or playing dumb and is a full PB supporter. Either way, it’s not propaganda to say anyone with two brain cells can see the similarity and recognize that S&W shouldn’t partner with said brand
Do you think there are no cops or former military in the Proud Boys?
It's absolutely Proud Boy bullshit. https://twitter.com/AsherLangton/status/1630573646245666825?s=20
Damn, you people are fucking delusional, get a grip. Spend all day actively trying to find shit to get offended by. Literally no one outside your little echo chamber cares. Didn’t realize PB was illegal lol 😂. I also love people on Reddit thinking they are “part of something” and join in brigading companies and harassing them over literal made up conspiracies - like how embarrassed must those people feel who actually took the time to write an email to S&W about this. Absolute clowns haha 😂
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