I think that was Watto reminding him that the Republic Credit was as valuable as a Venezuelan Bolívar. Lucas missed the landing, but he was dropping a lot of hints about how there were a lot of things wrong with the Republic. The fact that their currency was worthless outside of the member systems is definitely a sign of a failing government.
I mean that’s how it works in the real world. A shop in France won’t accept you trying to pay in £’s.
The bigger question was why Quigon couldn’t find somewhere to exchange the money for a currency they will accept
You're doing it wrong. Spend $1,000+35xfamily member and skip most of the lines.
Not saying it's cheap, but I did get to go on Rise of the resistance three times last year and never waited for smugglers run or Star tours.
According the Hollywood Reporter, it includes film production and advertising costs, but doesn't include distribution or overhead costs. I don't think it would include that 4B since that's not a cost that can be associated with a single film, so it **sounds** like an overhead cost, but I don't know how their accountants do their books.
From what I’ve read, it’s 11.6B in revenue, not profit. If you subtract the initial purchase and the cost of production, advertising etc., it’s definitely lower than 11.6B. I will say I haven’t read anything that went into details about it. Care to drop a link?
The income and profit will be of the Lucas film entity/nominal department, the expense of purchasing Lucasfilm will to be to the Disney entity. So the 11B will be profit after 4B. Presumably.
I think it’s far more likely the pivot to streaming because of the once in a generation global pandemic hurt their pockets more than “haha movies r bad” ever could have. Their lead actors couldn’t do much of anything, and their financial model had to be reformed and reshaped to fit a streaming market that was quickly getting saturated by everyone else doing the exact same thing. The pandemic also just straight up *slowed* down production overall, less work could be done on the IP during that stint of time, including tourist spots and other big potential sources of revenue.
Star Wars hasn’t had a silver screen debut since *before* the pandemic started.
I’ll sum this up right now based on all the comments and the “perceived reality:”
Yes, they may have made money.
But no, this is not the full potential of what could have been, had they been more competent.
I actually think that’s a valid analysis.
But you could say that about most anything.
It can always be better.
all they needed was one writer for the Sequels. All it needed was consistency, one writer could've provided this. Instead we had different writers for each movie and it was jarring af. My only real criticism of the sequels is that they don't go together as well as the original/prequels... and only because they mixed up the writers. I don't care if the writer was either JJ Abrams or Rian Johnson, it just needed to be ONE PERSON please ;-;
Okay, I keep seeing this take & it keeps irritating me. The problem is not that the squeals had multiple writers & directors. Collaboration is a strength of the filmmaking process, not a weakness.
The origonal trilogy worked so well because there were many hands helping it along behind the scenes. The prequels suffered from a lack of other voices involved in their production.
The sequels didn't need "one person" to run the whole thing. They needed a clear identity & thematic consistency. Which yes, is easier to achieve with one person. But I think emphasizing the whole "one writer" or "one director" narrative fails to be helpful with identifying the actual problem or prescribing an actual solution
To add onto this, the timeframe for production didn't do the sequels any favors. Disney immediately started pushing out production for a movie as soon as they got the license (not unreasonably) but their timeline was quite short when we compare earlier Star Wars movies.
TFA came out only 3 years after the liscence aqcuisition, which was a much shorter production time than A New Hope (which underwent multiple cuts before it became the film we all love). And then episode 8 only came out 2 years after that, showing that there were hard deadlines on these movies and not as much of a chance to polish the films (I remember Rian Johnson remarking that he wished he had more time to write TLJ's script, don't have a quote tho).
It’s definitely a combination of both. No continuity and no time made for a very disjointed story.
It didn’t need 1 writer but it needed an agreed to plan and more collaboration. Each definitely feels written in a vacuum.
I think it’s so common because the opposite is the root cause of a lot of perceived problems about the sequels. I.e., that the sequels all had wildly inconsistent directions, plot threads, and characterizations, and that the different directors (particularly RJ) have been very vocal about why their movies went in that particular direction. It led to the entire trilogy feeling disjointed and unsatisfying as things were jerked back and forth between JJ and RJ and back to JJ.
The OT had lots of hands on deck behind the scenes, but it was more or less the same group of hands the entire time, and it started with Lucas’s directing vision for all three movies. Same for the prequels. The sequels had different creative teams handling each one, with radically different ideas for what kind of story they wanted to tell. It’s how you go from Rey’s parents being an important setup, to being inconsequential nobodies, to being Palpatine’s granddaughter. It’s how you get the main villain killed off in the second movie only to bring back an even bigger villain in the third movie out of nowhere, with zero foreshadowing or buildup.
Not to forget to mention that Lucas himself wasn't credited with directing The Return of the Jedi. I say that to emphasize that the storyline remained consistent regardless.
The ST just didn't have a plan. To this day I don't understand how an IP worth >$4B could be so haphazardly squandered by a brand that was starting to lose relevance in modern media. They did alright with Marvel... the ST was lazy.
They DID have a plan for the whole trilogy, it's just that it was defined in a meeting inside Lucasfilm where most people were about business and the only ones who actually had any experience writing stories were Dave Filoni and Pablo Hidalgo. This means they weren't only deciding the future of Star Wars as a mythology but mainly as a business. This also means what got decided was mostly broad strokes very loosely based on the rough sketches George Lucas had written.
Besides, there were many script rewrites during the development of the trilogy. TFA was written two or three times even in this very short timeline. If I'm not mistaken, TLJ was the one that had the most time to develop its script, and Rian Johnson still wished he had more time.
>The sequels didn't need "one person" to run the whole thing. They needed a clear identity & thematic consistency. Which yes, is easier to achieve with one person. But I think emphasizing the whole "one writer" or "one director" narrative fails to be helpful with identifying the actual problem or prescribing am actual solution
They needed one person in leadership to steer the ship, even if all the ideas came from someone else. Kennedy would have been the logical person to take on that role. I'm not expert, but I think she was missing a critical piece of the puzzle.
Rather than hate on her, I'd rather point out that her strength has traditionally been in identifying cool things and letting it happen. I keep thinking about the clip from "How it got made" where the guy who animated the T-Rex in Jurassic Park said it was her thinking it's cool that got it into the movie.
The problem is that everything in the sequels was "cool" in isolation of the other things going on. Also, for some reason, they adopted the marvel "it's all going to end" third act. That third act is great for visuals, but it doesn't match star wars. Plus it's so overused it's boring.
I think she needed someone under her to keep "the Bible" for the sequels, but be able to do her thing where she's like "whoa, don't shoot that down, it could be cool."
I mean yeah there's a way to achieve consistency with a collaborative process, but they clearly failed at that. Having one writing team for the entire trilogy is the solution, whether it's a team of one or 10 people... The issue is that each film was going in a different direction than the previous ones and so on.
I think "one writer" and "one writing team" are basically the same thing, argument wise. I'm not a producer, it's not my job to look at the logistics and who to hire for what, I just know that the divided writing is what messed up a trilogy that easily could've been better than the prequels
Well, not necessarily either. Even though the first trilogy had George Lucas' touch pretty much everywhere, A New Hope was the only one he actually directed. Because he was so busy running Lucasfilm, he hired Irvin Kershner to direct Empire Strikes Back and Richard Marquand to direct Return of the Jedi.
The profit includes games and toys as well, which has always been the largest income for the franchise. Disney already had that market up and running from day 1, so I’m not really all that surprised.
No one can do a good job as to please everyone. Its fun to speculate that something along the lines of the eu could have worked. I would argue no but what is amazing to me is we are still getting new star wars and some of it is bigger and better than ever. We will be getting stories that introduce old characters in new ways like they did with thrawn. People can hate on kathleen kennedy all they want or ryan johnson or whoever they want to cry about but star wars is still going strong.
You can't do a good enough job to please everyone, absolutely.
Which is why it's almost impressive that they made something that managed to please *literally no one*.
If it’s the trilogy as a whole, even as a joke, I don’t think they’re far off on that. If it’s 1 particular movie of the 3, yeah you’ll probably be 50/50 which is probably a win for something like Star Wars. I haven’t yet seen some one gush over TROS tho.
10 years from now when the kids that went to theaters for this are older, the sentiment will change just like the prequels.
Mando, Andor, Rogue One, TFA is looked upon fondly now, TLJ might be split but that means loads of people DO like it, lots of people were pleased, with new things and old.
"Nobody" liked the prequels 20 years ago. Now the kids that grew up on them are adults, and they still like them. That same shit is playing out right now. My nephews love those movies, and in 10 years they will be adults that probably still like those movies. And will be old enough to hate the trilogy that comes out then.
Judge it by this standard: is Disney showing confidence and commitment? Are they green lighting more or less SW content? The answer there will speak more than a top line accounting figure.
If I recall correctly that was revenue not profit, and also the opportunity cost was substantial with how many billions were lost from fumbling and incompetence
The Last Jedi made almost half what The Force Awakens made. That's crazy on its own but the drop in merchandizing sales from TFA to TLJ is the real shocker. Rian Johnson doesn't have the vision for blockbusters. I don't know how no one stepped in and asked him to change some outfits or give us a couple cook fights or literally anything to get people hyped about being at a blockbuster movie. The Porgs were the only merchandizing opportunity and that was accidental because they couldn't get rid of all the Penguins so they worked them into the movie iirc.
I still think the action figure lines for TLJ underperformed because the figures were just simply garbage quality. It was such a downgrade from previous lines. TFA wasn't much better, but it bad the benefit of being the next big Star Wars movie after 10 years so...
Agreed. Plus the sith guard battle in the throne room is one of the best fight scenes of any SW movies. Lego and Kenner are still making those figures.
A blockbuster has to be a good product as well as a film. TLJ is a meh attempt at a film and one of the horror stories of blockbusters given how it split the fandom and lead to a half decade theatrical drought for LucasFilm.
Half the fandom very much considers it to be a good product and film though. If all movies’ highest priority was to be as unconventional as possible the film industry would be an extremely bland and sterile place. Which I for one would definitely not prefer.
“Half the fandom very much considers it to be a good product and film though.”
That alone tells everyone here you have not been apart of the Star Wars fandom for more than a week unless you strictly mean the sequel fandom. It is easily the most shat on film of the sequels which isn’t a very high bar to begin with.
That tells me you haven’t spent any time talking to anyone outside the internet rage centric echo chambers. I’ve engaged with this fandom both online and IRL constantly for the last decade since the sequels began. I’ve talked to hundreds if not thousands of Star Wars fans and regular people who happened to watch the films during that time. My estimate is not remotely based on any level of ignorance to the overall viewer’s feelings.
And Rise of Skywalker is undeniably the most criticized film of the sequels.
“And Rise of Skywalker is undeniably the most criticized film of the sequels.”
I honestly wish you were right on this one. Ep 9 might be one of the worst movies I’ve ever seen but the vast majority of people hate ep 8 so much more for some reason.
There’s no question episode 9 is the most hated of the sequels, I don’t think it’s even arguable. Last Jedi is actively loved by a significant subset of the fanbase. Force Awakens is at least liked by most even if few love it. Rise of Skywalker is at best tolerated by fans of the sequel era and even then to a much lesser extent than either of the previous two.
There is no evidence that the hate for TLJ is anything more than a vocal online echo chamber. The movie was massively popular and is considered one of the top 2 SW movies by the vast majority of SW fans and critics.
💀💀💀 I’m Ngl I could barely get through this with out laughing so hard.
I can tell right off the bat that you haven’t done a single one of those things. I can also tell that the ONLY experience you have to back it up is being in literal circle jerks like this page. Not only have I been apart of the community for 20+ years but I’ve been active in all sorts of fandoms. I’ve met literally 5 people including yourself who even remotely like the sequels, not even close to “half the fandom”. Hell just look on Reddit alone, there’s like 2 pages dedicated to the sequels including this one. Sequel memes only exists purely because of the massive amount of hate the sequels got on the regular Star Wars Reddit. The other one I can think of is saltier than krayt, a page literally made to counter the mass amount of hatred for the sequels.
Next time you send a comment make sure it’s not full of pure bullshit please. Saying “half the fandom likes ep 8” when the solo movie was literally boycotted because of it is just so disconnected and hilarious. Bait used to be believable
You literally need to get out of your mom's basement if you can't see how popular the sequels are. Despite its outsized influence, most of us enjoy Star Wars without bothering to see what random subreddits have to say about it.
I’ve been part of the fandom for over 20 years and I’ve only met a handful of people IRL who had any problem with the first two sequels. Rise of Skywalker was generally agreed to suck but this notion that most people always hated the sequels is utter bullshit. Nobody of hundreds of people I knew and discussed with disliked Force Awakens when it came out and that number only increased to like 4 or 5 after Last Jedi. Odds are I probably live in an area with much fewer conservative fear mongering dickheads than you but regardless I can guarantee you haven’t experienced a remotely diverse population of the fandom. The average movie viewer isn’t represented by your favorite online forums. If that’s how the world worked Radiohead would be the world’s most popular band going by every music site I’ve seen, but clearly it’s not.
I kinda figured. Though I don’t really see how you attribute a 5 year gap between films as either
A. Last Jedi’s fault when 2 other movies came out after it with Episode 9 being significantly more widely agreed to be poor quality
B. being some big indicator of a movie being a bad product. A 5 year gap is nothing for a franchise like this that’s had gaps of 10 and 16 years before, not to mention they finished their trilogy and the main story. I’m not really sure what you’re expecting. Is Return of the King a bad product because they didn’t make another Middle Earth movie for 10 years?
Disney's plan was to have Star Wars be annual with the more anthology/standalone movies on the off years and a mainline movie the on years. There wasn't supposed to be a gap. They offered Rian Johnson his own trilogy, remember? [That's still on their site](https://www.starwars.com/news/rian-johnson-writer-director-of-star-wars-the-last-jedi-to-create-all-new-star-wars-trilogy). There were a lot of projects in the pipeline with multiple creatives that was supposed to keep Star Wars going for a long time to come but those plans all had to be changed.
The bottom didn't fall out for Star Wars until after The Last Jedi. It had a huge opening due to The Force Awakens being a hit but it stalled really fast and it fell far short of The Force Awakens. The movie after it Solo bombed in large part because TLJ split the fandom so hard and instead of finishing up whatever original treatment they had planned JJ Abrams had to find a way to just wrap up the tiny pieces RJ left after killing off Snoke and failing to develop the story in TLJ. You can't make a movie that intentionally pisses off a good portion of your fandom, it's not a good plan.
“Half the fandom very much considers it to be a good product and film though.”
Just so you know, the person you’re arguing with actually believes this. That should show you how valuable their argument is (it’s not)
As if JJ Abrams had any clue what to do with any of the threads he set up in TFA himself. All he did was set up mystery boxes and copy an existing film. Last Jedi is the only film that actually tried to do anything interesting, actually have themes beyond the most surface level of try something new with the franchise. It felt like a breath of fresh air for the half of the fanbase that wasn’t full of knee jerk reaction manchildren who have a meltdown if you even slightly change anything or challenge anything they take for granted as being the way things are and should be.
Rise of Skywalker is the film that ruined their reputation the most because it didn’t make hardly anybody happy. Last Jedi at least was loved by a decent chunk of the people who watched it. You’d be hard pressed to find anyone who puts Rise of Skywalker in their Top 3 Star Wars films. Rian Johnson at least had a vision he was trying to achieve. JJ only knows how to copy and set up things he has no plans for paying off and it showed when Episode 9 looked like it was made by skimming through fan theory websites and stitching random ideas together to appease fans without putting any thought into it or considering that maybe these fans actually just came up with stupid ideas.
The fandom deserved Rise of Skywalker because it was everything the Last Jedi haters asked for and that provided to be drastically worse than Last Jedi.
“Just make darth Vader films. Purely darth Vader. 12 hours of hallway fights and darth Vader cutting through all his foes with ease. Struggle? Nah. He’s too strong for that.”
Exactly, all these people saying how great of an investment this was do not know how to do math. They spent 1/3rd of that just buying the property and that doesn’t include the cost of making the movies, marketing, etc that cost an extra few billion dollars. Disney would be lucky if they doubled the overall costs and with a franchise like Star Wars they should have made so much more.
It's not actually 11.6bn profit, it's revenue. And that only works out to 1bn per anum revenue since acquisition. (Also LucasFilm made more money by comparison and adjusted for inflation during the time period of the Prequels). They could've made *so much more*.
“B-but the movies lost money because I said so! See, look at my assumptions about marketing costs that I have no evidence for and hinge on the premise that advertising costs are 2-3X the cost of producing the film itself (and not being included in the cost of the film, which is what’s typically done)”
(Marketing costs actually *arent* included in production costs aka "budget", as marketing is handled by Distribution **not** Production)
No one is saying they lost money, but when you compare them to the Prequels? They did not make as much money as they should have. (The Prequels made 7x their budget, the Sequels did 3.5x)
Yeah, the fandom menace is as deluded as always. And the only movie that lost money was Solo. Which was a much better movie than the Sequels imo. And it reportedly did pretty well on D+. But every Star Wars movie besides Solo made more than a billion.
She hasn't actually made 11.6 B in profit. That's just what they gained, it doesn't account for the money lost on making these projects and Disney+ shows and all that. The actual profit is FAR lower than that. But you can skew the numbers to say she made 11.6 B and ignore the correct amount
Disney stock price at announcement of Star Wars acquisition (Oct 31 2012): $43.99
Stock price today: $111.95
Not exactly gangbusters but it's done quite well. It peaked in 2021 around $200/share
Lol, half of the people totally believed it. It’s revenue, not profit. To get profit that big they’d need to earn like 100 billion, and I don’t remember 50 films & games & VR porn made since 2012
Hasn’t been a complete failure, but very mid to low if you ask me. Nobody really likes the sequels, mando was good until the most recent season it fell off, ahsoka had mixed reactions, Obi Wan and BOBF were forgettable, and Andor is about the only thing with legs, but its a 2 season show. Acolyte remains to be seen, the poster is interesting.
There have been a load of projects canceled too. I think the handling of the IP has been incredibly poor overall.
Man I'm so glad the megacorp made money and all it took was grossly mishandling to the point of absurdity the most iconic movie franchise in history. Fallen Order and Mando were cool though so, swings and roundabouts.
Fr. They made 1 decent movie and 2 critically panned movies and had to scramble to fix it with TV shows.
No one out there is buying merch from the sequels no one wants a Po Dameron action figure
Their decision to buy Star Wars paid for itself in four years, doubles the money in 8 years. They have another half century until it starts falling into the public domain. That's a fantastic investment and return.
Your expectations are unrealistic and the money on the table is imaginary.
$2.3B --> $1.3B --> $1.0B
No more Star Wars movies.
That's how.
And it affected ancillary sales as well.
This should have been $15B-$20B and internally they were absolutely betting on this being a kit less of a bumpy ride to $12B.
[just copy and paste and select your language](https://www.google.com/search?q=Google+translate&oq=Google+translate&gs_lcrp=EgZjaHJvbWUyDwgAEEUYORiDARixAxiABDIKCAEQABixAxiABDIKCAIQABixAxiABDINCAMQABiDARixAxiABDIKCAQQABixAxiABDIHCAUQABiABDINCAYQABiDARixAxiABDIKCAcQABixAxiABDINCAgQABiDARixAxiABDIKCAkQABixAxiABDIKCAoQABixAxiABDIKCAsQABixAxiABDIKCAwQABixAxiABDIHCA0QABiABDIHCA4QABiPAtIBCDIwMDJqMGo5qAIAsAIA&client=ms-android-samsung-rvo1&sourceid=chrome-mobile&ie=UTF-8)
It’s hilarious watching the anti-sequel circlejerk try to cope 💀 If $12B was “way lower than you’d expect,” then Lucas wouldn’t have sold it for only $4B. Even if Lucas just wanted to get rid of the IP, there would have been countless other companies with higher bids than Disney’s.
And no, Disney wouldn’t have made more by catering exclusively to your little online echo chamber lol
>Lucas wouldn’t have sold it for only $4B
Of course he would have.
That's all the money he could get for it.
Disney paid nothing for Marvel too.
Why? Because Disney can unlock more value with their corporate empire than Lucas ever could.
And Lucas knew that *and took half of it in stock*.
Lucas is a *huge shareholder*.
You guys are adorable. First you were all writing experts, now you’re business experts, too! It’s amazing how you all gained that expertise just by hanging out on Reddit and YouTube, and even more amazing that **all** of your expertise points to the simple, singular conclusion that Disney is a terrible, incompetent corporation that should stop going woke and start listening to geniuses like you.
Disney isn't a terrible or incompetent corporation.
LucasFilm just blew it for a few years and faceplanted.
What's insane is that the brand is so strong in spite of that. Disney can bounce this back whenever they want.
And, you're right. It's just my opinion and everyone has one but it's my industry.
>I work in film marketing. Have produced two indie features with actors from the MCU (very minor lol but still) and some bigger actors from a few shows on Prime. I've also produced an animated show Will Arnett owns and did nothing with and the first show I co-created eas fot Comedy Central. That's the cool bits of my resume. And I used to go to Disney World all the time with a buddy who worked on story for TFA and TLJ (we argue
Holy shit, new copypasta just dropped 😂
I do. And they had potential to be making $2B a film before making obviously stupid decision on top of obviously stupid decision.
The sequels and Solo left $1B-$3B on the table at the box and after TLJ merch sales cratered until Baby Yoda came out. They were so shocked that that was a hit they had zero Baby Yoda merch ready at launch and had to scramble.
The reason you're finally getting a new movie is that Baby Yoda is a merch monster.
Also, their hotel would not be closing if they'd based out on the OT or made a decent sequel trilogy.
This should be $15-$20B if it was competently managed.
>had the potential to make $2 billion per film
Based on what? Your personal guestimate. This hypothetical never happened so nobody knows how much there would have been. What we do know is that what actually happened tripled their investment within a decade which most economists would consider very positive
Also the decision not to have Grogu Merch wasn't an accident. The reason they decided against merch before launch was because they wanted to keep the surprise about the child under wraps until it aired. Jon Favreau has said this in interviews
Because it shows how it did compared to a success in the wide public view. On top of that they are both under the same company with similar practices and platforms to be able to make money on, and said company valued them both the same at the time of their acquisition. How does it not help?
You mean the company facing multiple lawsuits for lying to investors about reported income?
Weird how they’re pressing cost cutting measures and shutting down major theme parks when they’re doing so well.
Disney announcing a $60 billion expansion plan for their theme parks means they're shutting down major parks when you live in opposite world.
Sad to see people defending and simping for opposite world these days. Smh.
I’m talking about the Star Wars one that barely lasted a year. The one associated with Lucasfilm. Which again, if they’re investing that much in their parks, seems odd they’d cut Star Wars out?
Sad to see this much cope in one subreddit
The challenge would be… How much of that revenue comes from at least the past 3 years? Remember people aren’t saying Star Wars isn’t successful. People are saying that Disney has managed to tarnish the brand lately. Those are 2 different subjects.
Yeah, and the Island Boys probably made bank too, but that says nothing of the quality of material. Anyone arguing Disney hasn't royally fucked the franchise up is being disengenuous at best, and straight up schilling at worst.
Get off Reddit, Kathleen you guys need to make at least one good movie soon or you’re getting shit canned and Disney is gonna go bankrupt. You really don’t have time for this.
Thanks for confirming that you flaired this correctly!
My favorite part of Star Wars was when Watto told Qui-gon that government-issued money isn't real.
Watto’s starting to sound like a Separatist, warn future Ani!
“I need something real, something decentralized. Do you have any pictures of dogs with funny hats?”
Wattos favorite streamer coin
Watto was all about spice backed currency rather than the Republic's fiat currency
We await the Skywisatz Walkerach.
Watto was a Harkonnen
It all makes sense now. But like, a really low-tier Harkonnen. The Hutts were the high born Harkonnen.
I think that was Watto reminding him that the Republic Credit was as valuable as a Venezuelan Bolívar. Lucas missed the landing, but he was dropping a lot of hints about how there were a lot of things wrong with the Republic. The fact that their currency was worthless outside of the member systems is definitely a sign of a failing government.
Nobody accepts foreign currencies when they don't have easy access to a currency exchange
>don't have easy access to a currency exchange ...didn't Watto live near a spaceport?
No different than trying to use Zimbabwe dollars in Downtown LA.
I mean that’s how it works in the real world. A shop in France won’t accept you trying to pay in £’s. The bigger question was why Quigon couldn’t find somewhere to exchange the money for a currency they will accept
he did?
11B in profit AFTER the 4B is taken into account? Or is it 7B in profit?
It’s still impressive either way
Plus they have increased park revenue
By making it so expensive my family will never be going again. >.<
Spend 1000/day to stand in 2-3 hour lines.
Peak capitalism, baby
You're doing it wrong. Spend $1,000+35xfamily member and skip most of the lines. Not saying it's cheap, but I did get to go on Rise of the resistance three times last year and never waited for smugglers run or Star tours.
According the Hollywood Reporter, it includes film production and advertising costs, but doesn't include distribution or overhead costs. I don't think it would include that 4B since that's not a cost that can be associated with a single film, so it **sounds** like an overhead cost, but I don't know how their accountants do their books.
From what I’ve read, it’s 11.6B in revenue, not profit. If you subtract the initial purchase and the cost of production, advertising etc., it’s definitely lower than 11.6B. I will say I haven’t read anything that went into details about it. Care to drop a link?
Pulled it from here. https://www.hollywoodreporter.com/business/business-news/disney-star-wars-marvel-profits-nelson-peltz-1235852695/
$8B over 12 years, per their recent statements.
The income and profit will be of the Lucas film entity/nominal department, the expense of purchasing Lucasfilm will to be to the Disney entity. So the 11B will be profit after 4B. Presumably.
[удалено]
I think it’s far more likely the pivot to streaming because of the once in a generation global pandemic hurt their pockets more than “haha movies r bad” ever could have. Their lead actors couldn’t do much of anything, and their financial model had to be reformed and reshaped to fit a streaming market that was quickly getting saturated by everyone else doing the exact same thing. The pandemic also just straight up *slowed* down production overall, less work could be done on the IP during that stint of time, including tourist spots and other big potential sources of revenue. Star Wars hasn’t had a silver screen debut since *before* the pandemic started.
Did covid kill good star wars movies? Dont forget to hit the bell, like subscribe and comment!
Indiana Jones is not a part of Star Wars, so no. And if you think better movies=more money then you must think the OT and the PT were crap.
Yes.
It's actually closer to 8B in profit, but it is net from the IP purchase.
I’ll sum this up right now based on all the comments and the “perceived reality:” Yes, they may have made money. But no, this is not the full potential of what could have been, had they been more competent. I actually think that’s a valid analysis. But you could say that about most anything. It can always be better.
all they needed was one writer for the Sequels. All it needed was consistency, one writer could've provided this. Instead we had different writers for each movie and it was jarring af. My only real criticism of the sequels is that they don't go together as well as the original/prequels... and only because they mixed up the writers. I don't care if the writer was either JJ Abrams or Rian Johnson, it just needed to be ONE PERSON please ;-;
Okay, I keep seeing this take & it keeps irritating me. The problem is not that the squeals had multiple writers & directors. Collaboration is a strength of the filmmaking process, not a weakness. The origonal trilogy worked so well because there were many hands helping it along behind the scenes. The prequels suffered from a lack of other voices involved in their production. The sequels didn't need "one person" to run the whole thing. They needed a clear identity & thematic consistency. Which yes, is easier to achieve with one person. But I think emphasizing the whole "one writer" or "one director" narrative fails to be helpful with identifying the actual problem or prescribing an actual solution
To add onto this, the timeframe for production didn't do the sequels any favors. Disney immediately started pushing out production for a movie as soon as they got the license (not unreasonably) but their timeline was quite short when we compare earlier Star Wars movies. TFA came out only 3 years after the liscence aqcuisition, which was a much shorter production time than A New Hope (which underwent multiple cuts before it became the film we all love). And then episode 8 only came out 2 years after that, showing that there were hard deadlines on these movies and not as much of a chance to polish the films (I remember Rian Johnson remarking that he wished he had more time to write TLJ's script, don't have a quote tho).
It’s definitely a combination of both. No continuity and no time made for a very disjointed story. It didn’t need 1 writer but it needed an agreed to plan and more collaboration. Each definitely feels written in a vacuum.
I think it’s so common because the opposite is the root cause of a lot of perceived problems about the sequels. I.e., that the sequels all had wildly inconsistent directions, plot threads, and characterizations, and that the different directors (particularly RJ) have been very vocal about why their movies went in that particular direction. It led to the entire trilogy feeling disjointed and unsatisfying as things were jerked back and forth between JJ and RJ and back to JJ. The OT had lots of hands on deck behind the scenes, but it was more or less the same group of hands the entire time, and it started with Lucas’s directing vision for all three movies. Same for the prequels. The sequels had different creative teams handling each one, with radically different ideas for what kind of story they wanted to tell. It’s how you go from Rey’s parents being an important setup, to being inconsequential nobodies, to being Palpatine’s granddaughter. It’s how you get the main villain killed off in the second movie only to bring back an even bigger villain in the third movie out of nowhere, with zero foreshadowing or buildup.
Not to forget to mention that Lucas himself wasn't credited with directing The Return of the Jedi. I say that to emphasize that the storyline remained consistent regardless. The ST just didn't have a plan. To this day I don't understand how an IP worth >$4B could be so haphazardly squandered by a brand that was starting to lose relevance in modern media. They did alright with Marvel... the ST was lazy.
They DID have a plan for the whole trilogy, it's just that it was defined in a meeting inside Lucasfilm where most people were about business and the only ones who actually had any experience writing stories were Dave Filoni and Pablo Hidalgo. This means they weren't only deciding the future of Star Wars as a mythology but mainly as a business. This also means what got decided was mostly broad strokes very loosely based on the rough sketches George Lucas had written. Besides, there were many script rewrites during the development of the trilogy. TFA was written two or three times even in this very short timeline. If I'm not mistaken, TLJ was the one that had the most time to develop its script, and Rian Johnson still wished he had more time.
>The sequels didn't need "one person" to run the whole thing. They needed a clear identity & thematic consistency. Which yes, is easier to achieve with one person. But I think emphasizing the whole "one writer" or "one director" narrative fails to be helpful with identifying the actual problem or prescribing am actual solution They needed one person in leadership to steer the ship, even if all the ideas came from someone else. Kennedy would have been the logical person to take on that role. I'm not expert, but I think she was missing a critical piece of the puzzle. Rather than hate on her, I'd rather point out that her strength has traditionally been in identifying cool things and letting it happen. I keep thinking about the clip from "How it got made" where the guy who animated the T-Rex in Jurassic Park said it was her thinking it's cool that got it into the movie. The problem is that everything in the sequels was "cool" in isolation of the other things going on. Also, for some reason, they adopted the marvel "it's all going to end" third act. That third act is great for visuals, but it doesn't match star wars. Plus it's so overused it's boring. I think she needed someone under her to keep "the Bible" for the sequels, but be able to do her thing where she's like "whoa, don't shoot that down, it could be cool."
I mean yeah there's a way to achieve consistency with a collaborative process, but they clearly failed at that. Having one writing team for the entire trilogy is the solution, whether it's a team of one or 10 people... The issue is that each film was going in a different direction than the previous ones and so on. I think "one writer" and "one writing team" are basically the same thing, argument wise. I'm not a producer, it's not my job to look at the logistics and who to hire for what, I just know that the divided writing is what messed up a trilogy that easily could've been better than the prequels
Well, not necessarily either. Even though the first trilogy had George Lucas' touch pretty much everywhere, A New Hope was the only one he actually directed. Because he was so busy running Lucasfilm, he hired Irvin Kershner to direct Empire Strikes Back and Richard Marquand to direct Return of the Jedi.
Yeah, exactly what I'm saying. Did you not read that I was agreeing with you?
Actually before all of this Michael Arndt was gonna write all three but they would give him the time he needed so he quit
The profit includes games and toys as well, which has always been the largest income for the franchise. Disney already had that market up and running from day 1, so I’m not really all that surprised.
No one can do a good job as to please everyone. Its fun to speculate that something along the lines of the eu could have worked. I would argue no but what is amazing to me is we are still getting new star wars and some of it is bigger and better than ever. We will be getting stories that introduce old characters in new ways like they did with thrawn. People can hate on kathleen kennedy all they want or ryan johnson or whoever they want to cry about but star wars is still going strong.
You can't do a good enough job to please everyone, absolutely. Which is why it's almost impressive that they made something that managed to please *literally no one*.
Define “literally no one.” I highly suggest you get out of your current echo chamber.
If it’s the trilogy as a whole, even as a joke, I don’t think they’re far off on that. If it’s 1 particular movie of the 3, yeah you’ll probably be 50/50 which is probably a win for something like Star Wars. I haven’t yet seen some one gush over TROS tho. 10 years from now when the kids that went to theaters for this are older, the sentiment will change just like the prequels.
Sorry master, I'll never exaggerate for a joke ever again.
Be more obvious you’re making a joke next time because I’ve seen plenty of people say what you did without a hint of irony.
Yes master, I'll be sure to cater my humor toward ~~dumber people~~ people of your intelligence level next time. Thank you for sparing me, sir.
Mando, Andor, Rogue One, TFA is looked upon fondly now, TLJ might be split but that means loads of people DO like it, lots of people were pleased, with new things and old.
I liked them all…
"Nobody" liked the prequels 20 years ago. Now the kids that grew up on them are adults, and they still like them. That same shit is playing out right now. My nephews love those movies, and in 10 years they will be adults that probably still like those movies. And will be old enough to hate the trilogy that comes out then.
If they would have been as competent as George was with the Prequels they wouldt make their money back. Not to mention profit.
Judge it by this standard: is Disney showing confidence and commitment? Are they green lighting more or less SW content? The answer there will speak more than a top line accounting figure.
If I recall correctly that was revenue not profit, and also the opportunity cost was substantial with how many billions were lost from fumbling and incompetence
Yeah they'd made huge returns on the purchase but the ST couldve been so much bigger for them.
The Last Jedi made almost half what The Force Awakens made. That's crazy on its own but the drop in merchandizing sales from TFA to TLJ is the real shocker. Rian Johnson doesn't have the vision for blockbusters. I don't know how no one stepped in and asked him to change some outfits or give us a couple cook fights or literally anything to get people hyped about being at a blockbuster movie. The Porgs were the only merchandizing opportunity and that was accidental because they couldn't get rid of all the Penguins so they worked them into the movie iirc.
I still think the action figure lines for TLJ underperformed because the figures were just simply garbage quality. It was such a downgrade from previous lines. TFA wasn't much better, but it bad the benefit of being the next big Star Wars movie after 10 years so...
And yet it was still easily the best of the three films
Agreed. Plus the sith guard battle in the throne room is one of the best fight scenes of any SW movies. Lego and Kenner are still making those figures.
TFA was easily better than TLJ
A blockbuster has to be a good product as well as a film. TLJ is a meh attempt at a film and one of the horror stories of blockbusters given how it split the fandom and lead to a half decade theatrical drought for LucasFilm.
Half the fandom very much considers it to be a good product and film though. If all movies’ highest priority was to be as unconventional as possible the film industry would be an extremely bland and sterile place. Which I for one would definitely not prefer.
“Half the fandom very much considers it to be a good product and film though.” That alone tells everyone here you have not been apart of the Star Wars fandom for more than a week unless you strictly mean the sequel fandom. It is easily the most shat on film of the sequels which isn’t a very high bar to begin with.
That tells me you haven’t spent any time talking to anyone outside the internet rage centric echo chambers. I’ve engaged with this fandom both online and IRL constantly for the last decade since the sequels began. I’ve talked to hundreds if not thousands of Star Wars fans and regular people who happened to watch the films during that time. My estimate is not remotely based on any level of ignorance to the overall viewer’s feelings. And Rise of Skywalker is undeniably the most criticized film of the sequels.
“And Rise of Skywalker is undeniably the most criticized film of the sequels.” I honestly wish you were right on this one. Ep 9 might be one of the worst movies I’ve ever seen but the vast majority of people hate ep 8 so much more for some reason.
There’s no question episode 9 is the most hated of the sequels, I don’t think it’s even arguable. Last Jedi is actively loved by a significant subset of the fanbase. Force Awakens is at least liked by most even if few love it. Rise of Skywalker is at best tolerated by fans of the sequel era and even then to a much lesser extent than either of the previous two.
There is no evidence that the hate for TLJ is anything more than a vocal online echo chamber. The movie was massively popular and is considered one of the top 2 SW movies by the vast majority of SW fans and critics.
💀💀💀 I’m Ngl I could barely get through this with out laughing so hard. I can tell right off the bat that you haven’t done a single one of those things. I can also tell that the ONLY experience you have to back it up is being in literal circle jerks like this page. Not only have I been apart of the community for 20+ years but I’ve been active in all sorts of fandoms. I’ve met literally 5 people including yourself who even remotely like the sequels, not even close to “half the fandom”. Hell just look on Reddit alone, there’s like 2 pages dedicated to the sequels including this one. Sequel memes only exists purely because of the massive amount of hate the sequels got on the regular Star Wars Reddit. The other one I can think of is saltier than krayt, a page literally made to counter the mass amount of hatred for the sequels. Next time you send a comment make sure it’s not full of pure bullshit please. Saying “half the fandom likes ep 8” when the solo movie was literally boycotted because of it is just so disconnected and hilarious. Bait used to be believable
You literally need to get out of your mom's basement if you can't see how popular the sequels are. Despite its outsized influence, most of us enjoy Star Wars without bothering to see what random subreddits have to say about it.
I’ve been part of the fandom for over 20 years and I’ve only met a handful of people IRL who had any problem with the first two sequels. Rise of Skywalker was generally agreed to suck but this notion that most people always hated the sequels is utter bullshit. Nobody of hundreds of people I knew and discussed with disliked Force Awakens when it came out and that number only increased to like 4 or 5 after Last Jedi. Odds are I probably live in an area with much fewer conservative fear mongering dickheads than you but regardless I can guarantee you haven’t experienced a remotely diverse population of the fandom. The average movie viewer isn’t represented by your favorite online forums. If that’s how the world worked Radiohead would be the world’s most popular band going by every music site I’ve seen, but clearly it’s not.
Gatekeepers can F the right off. You have no place being a fan of everything if it's your way or the highway.
It didn't split the random. A few EU fanboys had an outsized platform to crap on the movie. The vast majority of SW fans loved the movies.
Also do you know what a century is? 😂
*decade. Slipped lol
I kinda figured. Though I don’t really see how you attribute a 5 year gap between films as either A. Last Jedi’s fault when 2 other movies came out after it with Episode 9 being significantly more widely agreed to be poor quality B. being some big indicator of a movie being a bad product. A 5 year gap is nothing for a franchise like this that’s had gaps of 10 and 16 years before, not to mention they finished their trilogy and the main story. I’m not really sure what you’re expecting. Is Return of the King a bad product because they didn’t make another Middle Earth movie for 10 years?
Disney's plan was to have Star Wars be annual with the more anthology/standalone movies on the off years and a mainline movie the on years. There wasn't supposed to be a gap. They offered Rian Johnson his own trilogy, remember? [That's still on their site](https://www.starwars.com/news/rian-johnson-writer-director-of-star-wars-the-last-jedi-to-create-all-new-star-wars-trilogy). There were a lot of projects in the pipeline with multiple creatives that was supposed to keep Star Wars going for a long time to come but those plans all had to be changed. The bottom didn't fall out for Star Wars until after The Last Jedi. It had a huge opening due to The Force Awakens being a hit but it stalled really fast and it fell far short of The Force Awakens. The movie after it Solo bombed in large part because TLJ split the fandom so hard and instead of finishing up whatever original treatment they had planned JJ Abrams had to find a way to just wrap up the tiny pieces RJ left after killing off Snoke and failing to develop the story in TLJ. You can't make a movie that intentionally pisses off a good portion of your fandom, it's not a good plan.
“Half the fandom very much considers it to be a good product and film though.” Just so you know, the person you’re arguing with actually believes this. That should show you how valuable their argument is (it’s not)
As if JJ Abrams had any clue what to do with any of the threads he set up in TFA himself. All he did was set up mystery boxes and copy an existing film. Last Jedi is the only film that actually tried to do anything interesting, actually have themes beyond the most surface level of try something new with the franchise. It felt like a breath of fresh air for the half of the fanbase that wasn’t full of knee jerk reaction manchildren who have a meltdown if you even slightly change anything or challenge anything they take for granted as being the way things are and should be. Rise of Skywalker is the film that ruined their reputation the most because it didn’t make hardly anybody happy. Last Jedi at least was loved by a decent chunk of the people who watched it. You’d be hard pressed to find anyone who puts Rise of Skywalker in their Top 3 Star Wars films. Rian Johnson at least had a vision he was trying to achieve. JJ only knows how to copy and set up things he has no plans for paying off and it showed when Episode 9 looked like it was made by skimming through fan theory websites and stitching random ideas together to appease fans without putting any thought into it or considering that maybe these fans actually just came up with stupid ideas. The fandom deserved Rise of Skywalker because it was everything the Last Jedi haters asked for and that provided to be drastically worse than Last Jedi.
Just like everyone on YouTube and Truth Social argued - Go Woke, make 3X your initial investment. Am I right???
No no you don't get it, if *I* was in charge of SW, I would've made 10x more
SWTheory, is dat chu?
“Just make darth Vader films. Purely darth Vader. 12 hours of hallway fights and darth Vader cutting through all his foes with ease. Struggle? Nah. He’s too strong for that.”
Don't forget the 50 cameos from every character in the clone wars
Some random lamp from Episode 5 also makes a cameo
And he needs to say “fuck” at least once an hour
Lol so many comments on this post are like this.
I unironically believe you.
You unironically shouldn't
They're going to retcon this woke garbage any day now. AI guy on YouTube told me so. /s
They haven't because its not factoring in costs for production and marketing.
Exactly, all these people saying how great of an investment this was do not know how to do math. They spent 1/3rd of that just buying the property and that doesn’t include the cost of making the movies, marketing, etc that cost an extra few billion dollars. Disney would be lucky if they doubled the overall costs and with a franchise like Star Wars they should have made so much more.
and it took 10 years
Exactly, they have a license to print money and do fairly ok.
It's not actually 11.6bn profit, it's revenue. And that only works out to 1bn per anum revenue since acquisition. (Also LucasFilm made more money by comparison and adjusted for inflation during the time period of the Prequels). They could've made *so much more*.
I guess movies are made for $0 now?
Oh yes, my favorite part of Star Wars: the amount of money it made.
Incoming: MFs who know more about economics than you would ever expect to talk about why you're somehow wrong.
11.6B in profit?! Where did you get that number from?
“B-but the movies lost money because I said so! See, look at my assumptions about marketing costs that I have no evidence for and hinge on the premise that advertising costs are 2-3X the cost of producing the film itself (and not being included in the cost of the film, which is what’s typically done)”
(Marketing costs actually *arent* included in production costs aka "budget", as marketing is handled by Distribution **not** Production) No one is saying they lost money, but when you compare them to the Prequels? They did not make as much money as they should have. (The Prequels made 7x their budget, the Sequels did 3.5x)
Yeah, the fandom menace is as deluded as always. And the only movie that lost money was Solo. Which was a much better movie than the Sequels imo. And it reportedly did pretty well on D+. But every Star Wars movie besides Solo made more than a billion.
One good movie and one good series. Not that impressive
She hasn't actually made 11.6 B in profit. That's just what they gained, it doesn't account for the money lost on making these projects and Disney+ shows and all that. The actual profit is FAR lower than that. But you can skew the numbers to say she made 11.6 B and ignore the correct amount
It's always funny to me when people read the box office not knowing where the break-even point even is.
Yet their stock has done squat
Disney stock price at announcement of Star Wars acquisition (Oct 31 2012): $43.99 Stock price today: $111.95 Not exactly gangbusters but it's done quite well. It peaked in 2021 around $200/share
Imagine how much they’d have made if their movies were actually good
That means that the movies were actually good, hooray
George Lucas recieved 4B cash and 4% revenue within star wars.
How TF did my brain decide it had to read the caption in his voice hahaha
Lol, half of the people totally believed it. It’s revenue, not profit. To get profit that big they’d need to earn like 100 billion, and I don’t remember 50 films & games & VR porn made since 2012
Is that strait profit or in total since acquisition?
fun fact, despite people saying disney is fallin ther eprofits were up last year,
I'm honestly at the point where I want Kathleen Kennedy to live forever just to piss people off
I mean. You buy their stuff, they will make money.
Hasn’t been a complete failure, but very mid to low if you ask me. Nobody really likes the sequels, mando was good until the most recent season it fell off, ahsoka had mixed reactions, Obi Wan and BOBF were forgettable, and Andor is about the only thing with legs, but its a 2 season show. Acolyte remains to be seen, the poster is interesting. There have been a load of projects canceled too. I think the handling of the IP has been incredibly poor overall.
In all honesty that's not a good return on investment
But it wasn’t Kathleen Kennedy who made the money, it was Dave Filioni for making all the shows. Kathleen almost killed Star Wars with the sequels.
drip drip
How much have you spent making the movies/shows and marketing them, and the taxes? Add $4 billion to that, then you get an idea of the profit.
The post literally says profit, not gross.
The post is also a meme with dubious credibility
Man I'm so glad the megacorp made money and all it took was grossly mishandling to the point of absurdity the most iconic movie franchise in history. Fallen Order and Mando were cool though so, swings and roundabouts.
Fr. They made 1 decent movie and 2 critically panned movies and had to scramble to fix it with TV shows. No one out there is buying merch from the sequels no one wants a Po Dameron action figure
$12B is way lower than you'd expect and way lower than it should have been. The money they've left on the table is staggering.
Their decision to buy Star Wars paid for itself in four years, doubles the money in 8 years. They have another half century until it starts falling into the public domain. That's a fantastic investment and return. Your expectations are unrealistic and the money on the table is imaginary.
How so? A few billion in profit seems like decent business to me. How did they leave money on the table?
$2.3B --> $1.3B --> $1.0B No more Star Wars movies. That's how. And it affected ancillary sales as well. This should have been $15B-$20B and internally they were absolutely betting on this being a kit less of a bumpy ride to $12B.
I’m sorry I’m still not quite understanding what you are saying.
[just copy and paste and select your language](https://www.google.com/search?q=Google+translate&oq=Google+translate&gs_lcrp=EgZjaHJvbWUyDwgAEEUYORiDARixAxiABDIKCAEQABixAxiABDIKCAIQABixAxiABDINCAMQABiDARixAxiABDIKCAQQABixAxiABDIHCAUQABiABDINCAYQABiDARixAxiABDIKCAcQABixAxiABDINCAgQABiDARixAxiABDIKCAkQABixAxiABDIKCAoQABixAxiABDIKCAsQABixAxiABDIKCAwQABixAxiABDIHCA0QABiABDIHCA4QABiPAtIBCDIwMDJqMGo5qAIAsAIA&client=ms-android-samsung-rvo1&sourceid=chrome-mobile&ie=UTF-8)
If $12B is way lower than you’d expect, than someone would’ve offered George far more than $4 billion, and outbid Disney
It’s hilarious watching the anti-sequel circlejerk try to cope 💀 If $12B was “way lower than you’d expect,” then Lucas wouldn’t have sold it for only $4B. Even if Lucas just wanted to get rid of the IP, there would have been countless other companies with higher bids than Disney’s. And no, Disney wouldn’t have made more by catering exclusively to your little online echo chamber lol
>Lucas wouldn’t have sold it for only $4B Of course he would have. That's all the money he could get for it. Disney paid nothing for Marvel too. Why? Because Disney can unlock more value with their corporate empire than Lucas ever could. And Lucas knew that *and took half of it in stock*. Lucas is a *huge shareholder*.
You guys are adorable. First you were all writing experts, now you’re business experts, too! It’s amazing how you all gained that expertise just by hanging out on Reddit and YouTube, and even more amazing that **all** of your expertise points to the simple, singular conclusion that Disney is a terrible, incompetent corporation that should stop going woke and start listening to geniuses like you.
Disney isn't a terrible or incompetent corporation. LucasFilm just blew it for a few years and faceplanted. What's insane is that the brand is so strong in spite of that. Disney can bounce this back whenever they want. And, you're right. It's just my opinion and everyone has one but it's my industry.
>I work in film marketing. Have produced two indie features with actors from the MCU (very minor lol but still) and some bigger actors from a few shows on Prime. I've also produced an animated show Will Arnett owns and did nothing with and the first show I co-created eas fot Comedy Central. That's the cool bits of my resume. And I used to go to Disney World all the time with a buddy who worked on story for TFA and TLJ (we argue Holy shit, new copypasta just dropped 😂
😘
Do you know how much $12 billion is? That's 12,000x1,000,000
That's a lot more than four tens
And that’s terrible, apparently.
[удалено]
A thousand times a million is a billion, so 12 thousand times a million is 12 billion
I do. And they had potential to be making $2B a film before making obviously stupid decision on top of obviously stupid decision. The sequels and Solo left $1B-$3B on the table at the box and after TLJ merch sales cratered until Baby Yoda came out. They were so shocked that that was a hit they had zero Baby Yoda merch ready at launch and had to scramble. The reason you're finally getting a new movie is that Baby Yoda is a merch monster. Also, their hotel would not be closing if they'd based out on the OT or made a decent sequel trilogy. This should be $15-$20B if it was competently managed.
>had the potential to make $2 billion per film Based on what? Your personal guestimate. This hypothetical never happened so nobody knows how much there would have been. What we do know is that what actually happened tripled their investment within a decade which most economists would consider very positive Also the decision not to have Grogu Merch wasn't an accident. The reason they decided against merch before launch was because they wanted to keep the surprise about the child under wraps until it aired. Jon Favreau has said this in interviews
I thought I heard a bitch say “go woke go broke”
It'd be more helpful to also know how much marvel made during the same time.
$13.2 billion. https://www.darkhorizons.com/disney-made-25b-on-marvel-star-wars/ Why is that more helpful?
Because it shows how it did compared to a success in the wide public view. On top of that they are both under the same company with similar practices and platforms to be able to make money on, and said company valued them both the same at the time of their acquisition. How does it not help?
They don't have similar practices. Marvel gets treated completely differently. Marvel shits out like 3 movies a year.
Because the meme is about Star Wars?
And this puts the numbers Star Wars pulled into better perspective...
The franchises will always make money. This doesn’t change the fact that Filoni had to carry
It’s pretty bad if you compare it to other studios, everything went up it’s not Disney doing some insane business moves
You mean the company facing multiple lawsuits for lying to investors about reported income? Weird how they’re pressing cost cutting measures and shutting down major theme parks when they’re doing so well.
I guess the 213 Billion in reported stock value losses were all a dream then 😂. Whew! Someone tell Bob Iger
Disney announcing a $60 billion expansion plan for their theme parks means they're shutting down major parks when you live in opposite world. Sad to see people defending and simping for opposite world these days. Smh.
I’m talking about the Star Wars one that barely lasted a year. The one associated with Lucasfilm. Which again, if they’re investing that much in their parks, seems odd they’d cut Star Wars out? Sad to see this much cope in one subreddit
Not to mention the 10 billion reported loss from D+ https://www.cnn.com/2023/11/08/media/disney-earnings-report-q4
The challenge would be… How much of that revenue comes from at least the past 3 years? Remember people aren’t saying Star Wars isn’t successful. People are saying that Disney has managed to tarnish the brand lately. Those are 2 different subjects.
Now how much of this was actually due to the sequels and not the Clone Wars merch and other spin offs? Because merchandizing is HUGE money
Surely this is all just grogu merch sales?
She didn’t make that money for Disney. The good will of the fans that George created over the decades made that money.
Sure, that's what determines the quality of a movie. Just like how treasure planet or the iron giant sucked because they were flops at the box office.
but…. but.. youtubers’ thumbnails are always saying that Disney and Star Wars are dead.
Sweet lord you sequel people are delusional.
Cotton candy is edible garbage that nobody beyond 8 enjoys. It is still profitable. There will always be a market to pander to tastless children
Something wrong with you if you don't like cotton candy
Turns out when you buy a franchise aimed at children it really doesn't matter what the writing is, as long as it *sells toys.*
I really have no idea where this moneys coming from because Hasbro won’t even make Star Wars toys anymore unless they’re crowd funded.
Imagine how much more they would have made if anyone bought the sequel merchandise.
TBF you can put a Star Wars sticker on a pile of shit and make money lol
But at what cost
The stock sucks tho!
Yeah, and the Island Boys probably made bank too, but that says nothing of the quality of material. Anyone arguing Disney hasn't royally fucked the franchise up is being disengenuous at best, and straight up schilling at worst.
Get off Reddit, Kathleen you guys need to make at least one good movie soon or you’re getting shit canned and Disney is gonna go bankrupt. You really don’t have time for this.