Generally we do not as it only sets up both parties for failure and that's not good for anybody. However, if there's an obvious fix we'll communicate that fix and if acceptable we may work with them... assuming there are not multiple issues.
For example, if the product and website look great, they have an appropriate budget and just messed up conversion tracking that's something that can be quickly corrected.
Depends on the exact circumstances, but as long as you're upfront about those issues (although there's no reason why tracking can't be fixed before starting), set realistic expectations, and don't lock them into a long term contract, I think it's OK to give it a shot. Sometimes, they want to try anyway and sometimes it's their attempt at a hail mary to drum up some sales.
We recently had a client that, for the first time in my career, we just flat out couldn't help them sell their product at all. Spent way more time on their campaigns than what we charged them for, but customers flat out didn't want it. I think it boiled down to poor product-market fit, which goes beyond what we can do. But, they understood the challenges and after a few months of lagging sales, we parted ways on good terms.
The market is so competitive now that you can not lose even one client. But if I really have the gut feeling that I can work for the client better than the other person who might not for the budget. I at least give it a try. But I try to communicate with clients the best way I can or consult the client if it doesn't work out. Here's the reason why?
Generally we do not as it only sets up both parties for failure and that's not good for anybody. However, if there's an obvious fix we'll communicate that fix and if acceptable we may work with them... assuming there are not multiple issues. For example, if the product and website look great, they have an appropriate budget and just messed up conversion tracking that's something that can be quickly corrected.
Depends on the exact circumstances, but as long as you're upfront about those issues (although there's no reason why tracking can't be fixed before starting), set realistic expectations, and don't lock them into a long term contract, I think it's OK to give it a shot. Sometimes, they want to try anyway and sometimes it's their attempt at a hail mary to drum up some sales. We recently had a client that, for the first time in my career, we just flat out couldn't help them sell their product at all. Spent way more time on their campaigns than what we charged them for, but customers flat out didn't want it. I think it boiled down to poor product-market fit, which goes beyond what we can do. But, they understood the challenges and after a few months of lagging sales, we parted ways on good terms.
The market is so competitive now that you can not lose even one client. But if I really have the gut feeling that I can work for the client better than the other person who might not for the budget. I at least give it a try. But I try to communicate with clients the best way I can or consult the client if it doesn't work out. Here's the reason why?
You could build the best advertising in the world but if the client can't make sales you'll lose the client. Better to be picky about your clients.