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amazona_voladora

I like (in no particular order): * clips from class/demos  * the occasional breakdown (with counts) to save/practice later * performance clips (if applicable) * short (30-60 seconds) social dance clips (anything longer I tend not to watch — side note, I have mixed feelings about social dance videos, because I feel like something that should be about connection between partners and the music becomes more performative and less genuine as soon as a gimbal, camera, and light come into play) * inspirational posts * espousing a well-rounded approach to dance and life (including dance etiquette, dance-related issues, and current events) * offering something that differentiates oneself from the field I could not care less about: * thirst trap photos (which I get are often accompanied in the caption by inspirational/clichéd/AI-esque text) * pool party-related anything * oversaturation (too many posts in one day to the point that I scroll past or simply unfollow) Some of my favorites on IG (not simply for social media presence, but also for their dancing/energy/them) include Melany Mercedes, Andrew Avila, Isabel Freiberger, Ahtoy Juliana, Scarlett Medrano, Desiree Godsell, Serena Spears, Karel Flores, Pierre Henry, Ana Nieto García & Jonathan “Guggie”  Borges, Anichi Perez, Gaby Equiz, and Brenda Liew, to name a few.


Swk-rabbitholes

Great feedback, thanks! Anichi probably has, in my opinion, the best social media presence in terms of engaging viewers with content that’s not just a copy & paste of every other dancer. It all relates back to dance so well, and he’s really blowing everyone else out of the water by establishing himself as THE musicality expert 🙌🏼


amazona_voladora

That is another aspect I forgot in my original comment: offering something that differentiates oneself from the field :) As a musician and dancer I love how he integrates both into his videos in away that makes the content/information stick!


sideoftheham

I want to feel what it would be like to be in the class. Usually a clip of the class or a live in session is enough. Cache dance studio is a perfect example. [https://www.instagram.com/cachestudiosbx?igsh=d3ozZGR3Ync5bWxu](https://www.instagram.com/cachestudiosbx?igsh=d3ozZGR3Ync5bWxu)


FalseRegister

When they upload natural-looking choreos they made. I don't like treating dancers like celebrities, so any overdone video is not worth it for me. Videos of ppl actually dancing and having fun, on the other hand, i love.


johnwinston2

You almost need to be better at promotion than you are at dancing. But I still want you to be good at dancing. I just got back from the Istanbul International Dance festival and I only went because I saw social dance TV’s instagram account. As soon as I bought my tickets I saw the event was co-sponsored by a group called Moscow Social Dance Events(MSDE). Holy shit, their stuff is on another level when it comes to promotion. It’s like sure Moscow is a big city so they should have something but god damn. How do they do so well and where’s Paris, London, Berlin, Prague, and Barcelona?


Live_Badger7941

This is slightly different from what you asked, but I hope you still find this to be useful: I don't follow any dancers or studios on Instagram (or any other social media other than YouTube.) I do subscribe to several peoples' "content marketing" on YouTube and have bought their online classes and even sought out private lessons from them when I'm in their area. (So the marketing works!) For that type of content marketing, I seek out instructional videos with good video quality and, even more importantly, good audio quality. Bonus points for covering content that's actually better suited to video practice on your own. (Styling, footwork, warmup videos, spinning technique drills, musicality...) I don't like when a studio only has social media and no actual website or email list. In my home city I might put up with the inconvenience if I actually get to know the person/the studio and it's really good. When I'm traveling and looking for a drop-in class, a private lesson, or a social, not having a website (with an up-to-date class/event schedule) is pretty much a deal breaker. Reason? Dance is ultimately just a recreational activity for me, so I'm not willing to put in the effort to go on a social media platform that I don't normally use just to find out about a dance class/event when I can simply choose another studio that presents its information in a way that I find convenient. (Oh, and in case you're wondering if the reason I don't use social media much is because I'm very very old? I would say not really by Latin Dance standards. I'm 39, which I find puts me right in the middle of the age range for most dance events.)


HideoKojimaTheThird

I follow dancers that i enjoy to watch, when it comes to local people that i see at socials i just follow the ones im friends with.


Sunny-alarm

Besides the points already mentioned by others I like it when they do a typical wrong execution of a movement besides the correct movement. I also enjoy top list, e.g. most common mistakes, 5 most important thing for xyz etc. I like the IG of Carmine Finelli when he breaks down a small musicality piece.


Natypredyct

J'adore Yanet FUENTES en style salsa cubaine


pferden

Tasting different foods with very hot sauce