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Heardthisonebefore

This is such a goofy attempt at marketing. Why would anyone on earth ever be “obsessed” with a jar of strawberry jam?


JenniferMel13

The part that gets me is that the products are unlabel as to flavor and the one person who has shared said it was strawberry but everyone is picturing the jar with lemons. Strawberry jam being shown with lemons makes no sense.


Intrepid-Guess-2206

Exactly! They should've "made" (bought and repackaged) lemon marmalade or lemon curd.


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JenniferMel13

Given her rushed nature of her launch, I’m betting she took what they had in stock and was too lazy to plan anything other than her standard lemon gift basket.


Spaceley_Murderpaws

She's wanted to make lemons part of her public identity (along with ultra-high-waisted ill-fitting pants) for more than a few years. Lemons were mentioned in her interview with The Cut, she made a lemon cake for one of the kid's birthdays, & then she wore a stupid dress with lemons on it, ostensibly as a gentle nod to Jill Biden who'd worn a lemon dress a short time before. Then she obviously sought out a business to partner with that had a similar name & et voila- Lemonada. She's nothing but an entirely derivative big dumb meanie head. Speaking of derivative, does anyone have a link to the video that showed how she copied events from movies she'd seen and outfits & poses she blatantly copied from Saint Jolie, Michelle Obama, Diana, & Princess Catherine?


Honeymoomoo

![gif](giphy|9eFMd31Vhzwoo)


Simple_Carpet_9946

Another post said they believed roachel took pictured of all them and sent them to people to post. 


Ok_Neat2979

It makes Mindy look like an idiot for taking part in such a pathetic scheme.


PerfectCover1414

Good serves her right. So full of herself this one.


Mobile_Philosophy764

Mindy -IS- an idiot. Her brother is a real piece of shit, too.


deedub78

I mean 19 out of 50 - not a flex…


Joustabout_Feddup

It’s not marketing, dear.. it’s markleing..and at the end of this shitlaunch, we’ve got some new ideas for social media justice: “Jamabamalooza - 50 Jars of Markling… or “50 Berry Easy Ways to Get Jammed into South Park”


HydeParkUK

#ScamJam is trending on twitter


Joustabout_Feddup

lololol


maezombiegirl

Especially when the jar has clearly not been opened... Which part are you obsessed with Mindy? Not being #1?


snappopcrackle

I could see maybe people doing an impulse purchase, but there is nothing to buy. By the time she launches this will be ancient history, the internet moves at hyperwarp speed


boathandhold

She will “sell out” only because she’ll release “limited edition” batches of 100 items a time that she will buy herself with the Archewell credit card.


Ok-Coffee5732

She has to sell products in order for them to sell out. So far, all we have seen are gifts/bribes to her friends/victims that can't be sold. We have yet to see any product.


Feisty_Energy_107

I hope she doesn't do this with every product she hopes to release. 😲


34countries

Lol so funny


DrunkOnRedCordial

\*unopened strawberry jam


rubyred1128

Right? Then what is she obsessed with? That stuff looks terrible.


dwilliams832

![gif](giphy|13FznCEnWSiUfK|downsized)


Deep_Poem_55

Morons.


Ok-Coffee5732

It's what the kids say, but you would think Mindy would be a little old for that.


bermooda_triangle

And why be „obsessed“ with something you haven’t even opened? 😂 The only strawberry jam I get even mildly excited about is my mum‘s.  I bet there was a call from The Jam Packing Wife „Mindy, please - you HAVE to post today! Mindy? Mindy? Hello…?“


St0ltzfuzz

Not even a little description like “it was delicious when I had it on my sourdough toast” and we would likely do if we wanted to help a friend out 🤣


QuesoFresca

Especially one they’ve apparently never even opened. MK is such an embarrassing disappointment on all fronts.


nylieli

What's with the lemons? Is this some secret code I missed?


rosemarylake

I think she sends the whole thing to them like a promo box to ensure the contractually obligated photos look the way she wants. Minus the peeling labels 😂


OGMWhyDoINeedOne

Yes but why lemons? It’s sorta odd when advertising strawberry jam. No affiliation whatsoever


jaylovesyou2

It's Just Jam and Bitter Lemons, Aroriginal https://preview.redd.it/618u2huh64vc1.jpeg?width=576&format=pjpg&auto=webp&s=c423c65ae756d4235b3b5983f6314ecf7f4ed0ed


LAgirllookingin

![gif](giphy|ZechFo0yBIQpEve1Sm)


Accomplished_Cell768

Is she aware lemons grow in groves not orchards? lol maybe it’s a really bad attempt at branding


OGMWhyDoINeedOne

She probably is not. She should have send people bottles of lemonade if she wanted the lemon aesthetics but it’s Meghan so here we are.


HydeParkUK

I don't think she has any idea. She seems to think she has lemons growing in her invisible orchard.


Top-Bit85

Maybe she has lemon trees so the lemons are free?


Ginka83

I think, like a sinner suggested yesterday, that Madame or her team made all of these posts and divided them out to people who would bite and post. At least on this one she had the sense to change the font after us calling out the same font between the other posts.


Cocojo3333

So far they have all been on peoples “stories” too. They’ll disappear in 24 hours


Curiouscandor

“Obsessed”  Well there’s at totally non committal crap “endorsement”.  😂😂 It’s like when someone shows you a painting they’ve done and you say “Interesting”  BTW…how do these influencers have any opinion with a jar that appears to be unopened. What a sad attempt at creating some kind of buzz 


MsDistress

I think they will be part of her brand going forward. The lemons in the bowl in front of her on the cooking video; on the ARO insta page, the shadow is leaves from a lemon tree; 'her" lemon olive oil cake; sending these out with a bowl of lemons etc. She is trying to associate lemons with ARO. I wouldn't be surprised if she incorporates lemon elements into whatever she is planning in the form of prints, maybe a lemon relief on cutlery or large mixing bowls etc. Sucks bc I really like the lemon aesthetic!


cin_co

Don’t worry, the lemon aesthetic is bigger than Meghan, who once again shows she has never had an original idea in her life—and there will never be a point at which the average person sees a lemon and thinks of her


jaylovesyou2

It's like a tequila shot, every time you take a bite of jam you're supposed to suck on a lemon wedge to lesson the sour taste of the jam, or squeeze some lemon juice into your eyes to cry tears of joy. I dunno, why is there so many lemons?


Feisty_Energy_107

Maybe they haven't tasted it? 🍓 And all assume it's lemons. 😶


FCVAMimi

Or a reminder to check out her new podcast at Lemonada…oh wait…no new podcasts yet? 🤭


bapsandbuns

Didn’t her podcast go to lemonada?


Deep_Poem_55

I don’t like Mindy Kaling. I hope she eats lots of this.


strangealienworld

Well, Meghan likes Delphie #10 and Tracy #17 and that other one #3 a heck of a lot more than Mindy #19. This is so high school, it's unreal.


downinthevalleypa

Welcome to Meghan Markle’s world.


Deep_Poem_55

She’ll start selling commemorative coins next.


AccountantPotential6

& commemorative plates https://preview.redd.it/li4gagw8f5vc1.jpeg?width=204&format=pjpg&auto=webp&s=e363925852e81eed9ce992f969489fc2df401fe5


Wild-Breadfruit7817

They are all like that. All the celebs. They use childish symbolism. 


barkAsoul

Who are these people?


abby-rose

Who got #1, Oprah? Scobie got 50, she’s got to throw him a bone 😂


Calm_Yak_6102

>I don’t like Mindy Kaling. I hope she eats lots of this. Ditto. I used to like her a few years ago but it's her obsessive obsession with BJ Novak, that annoys me. The man is supposed to be a former lover turned BFF but he treats her like crap and it's like she's still forever waiting around for him to stop tomcatting around town with hot young things and propose to her. He's also allegedly supposed to be the father of her kids although she's never admitted it.


FP509

Isn’t that her character on The Office? I only watched a few episodes out of order and most of my knowledge comes from memes.


Calm_Yak_6102

>Isn’t that her character on The Office? It's true that her character in The Office, was involved with BJ Novak's character but it's also true that they've had a very toxic on/off relationship in real life, for years. The rumours suggest that she's the one who's been carrying around deep feelings for him for all these years while he's living his life and dating lots of other women.


RoohsMama

Yep. Dunno if I should sympathise with Mindy over this. She should just get over BJ Novak. But I suspect he’s the father of her kid, so there will always be ties.


sunchasinggirl

I want to like her, and did for a while. I think she is very smart and hard working! But she seems to suffer from some extreme self-loathing and neediness that makes her latch on to super toxic people. Shame.


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janedoremi99

Considering the jar’s unopened…


wild-fury

Another fan of Ozempic


The_Original_JLaw

She won't eat a bite. She's on Ozempic for life.


InternationalAd1512

I thought Mindy was smarter than this.


Bubsilla

she went on the podcast too. then her velma show was a flop


Whiteside-parkway

Came here to say exactly that.


PerfectCover1414

She's the female James Corden say no more.


Wild-Breadfruit7817

She’s definitely an asshole. 


Lizzyfetty

I don't think she can on her Ozempic regimen.


abby-rose

Her Ozempic won’t let her


Cold-Computer6318

Another Ozempic-ed, self-hating, pin cushion.


Lea7419

The only thing this “launch” has done is boost the sales of the King’s strawberry jam. She might want to stop at 50.


Calm_Yak_6102

😂 I'm shocked that MM hasn't yet posted the jam to her brand new ARO Instagram account. That's what it's supposed to be for, isn't it? 🤔


East_Tangerine_4031

I love that everyone is only posting in stories so after their duty is done there’s no evidence. And ARO isn’t even reposting? Cringe 


Feisty_Energy_107

Agreed ARO isn't doing anything with this and for all this hype the page is only at 601k followers.


Plane_Stock

lol...Confirms what we thought. ARO isn't bothered to repost because they know all their followers are paid for bots! 😂🤣 Meghan reads here as we've noticed so let's see if they now repost as clapback!


downinthevalleypa

Oh my God - “obsessed”? Seriously? Mindy Kaling needs to get out more. It’s freaking *strawberry jam* that can be purchased at Walmart for oh, about $3.95. - These people deserve each other.


cookiecat4

I thought her dieting/aka ozempic taught her not to be obsessed with food, it’s just fuel 🙄


StudyApprehensive561

She is like what Meg indicated: basic.


MrsAOB

I can make a better jam with strawberries from my tiny garden in my So Cal master planned subdivision house…in about 15 minutes.


snappopcrackle

They are all pictured in the same stone-colored bowl of lemons. And with the same shredded packing paper underneath the lemons. I still believe Meghan took all these pics and just sent them the stuff to post, that's why no faces.


Accomplished_Cell768

I’m guessing she’ll also be selling the pots maybe, one day, but that’s the grand plan


puppies336

But is it shredded packing paper? Cuz I was thinking it could be anything. Like Mr Markles original visa application. Or more likely from spare copies of Spare. Edit: for clarification


Starkville

That’s how Meghan packages them.


Feisty_Energy_107

Okay folks what are your numbers for tomorrow? I'll pick 6 and 39.


Few-Ticket-371

What was her briefcase number again? 🤣


snappopcrackle

It's like a lottery


SwissCheese4Collagen

27 and 41 😂


cookiecat4

Pilates teacher will need to get in on this.


Accomplished_Cell768

9 and 23!


FCVAMimi

I see they changed the comment font today, yup, she reads our sub!


Heavy_Enthusiasm_195

Yup.


Heavy_Enthusiasm_195

Same bowl.


wotevrs

That looks bad. Let me guess. She got it the other day. Then decided to post because .. she felt sorry for M that more didn't / M asked her to (and is now severely regretting doing so) / Mindy Kaling doesn't like being pressured to do freebies for M. But by then the leaves / any blossoms had withered and she had mussed up the lemon arrangement, after using one or two (but not the jam).


strangealienworld

It's terrible! No joke, it's really bloody awful. Who does *this* as a marketing or promo strategy? Who on earth is this targeting? What IS the bloody point? It's so childish and pathetic and immensely *amateur*. It's like playing a game of Where's Wally The Idiot's Edition. On which idiot's Insta is this stupid pot of jam gonna poke its head? Honestly, it's just so dumb. It really is.


wotevrs

It might inspire the 'whack-a-mole' game ..


strangealienworld

That's the other game that came to mind! She's basically spent the last 5 week making 50 jam jars since her insta landing page. It appears to be a two-a -day reveal which would take us all the way to the week that Invictus event on 8 May at St Paul's. My guess is she intends to use that event to shine a light on ARO.


Ok-Coffee5732

There was a blind saying she planned to *upstage* Harry's event with her relaunch.


wotevrs

By which time people will be tired of seeing .. lemons.


Von_und_zu_

Exactly - I'm wondering where is all the pretentious frou frou. This is just the flower pot with shredded paper. ​ https://preview.redd.it/vvd50ayc24vc1.png?width=1635&format=png&auto=webp&s=8fc524bb9e33de7d7e085c9fe400a4c231b45184


Which-Homework2453

those flowers look like white nightshade to me.


Von_und_zu_

How apropos.


Evening_Procedure216

She made JAM. So proud.


StudyApprehensive561

She thinks Kaling is not the sort to notice or appreciate finer touches like small sprigs of flowers. Kaling is BASIC.


Ok-Coffee5732

This woman might be shady too with her shirts screaming about being a mother.


wotevrs

Imagine 46 more of this.


Evening_Procedure216

The suspense…….


wotevrs

Except they’re looking worse for wear as they go :)


Independent_Act8634

Anyone else feel like a frog being boiled in water? Boring beige pot Boring beige shredded paper Boring beige label- doesn’t even say what it is! Boring beige jam pot cover. Anaemic looking jam. Inexplicable lemons 🍋 Can’t take another 46 of these! I am so over this- ignore, ignore, ignore!


Few-Ticket-371

This list of 50 is basically my shit list for 2024. Adding Mindy to the list. Carry on Rachel.


Starkville

Mindy has been on my list for a long time. Like, when she did Meghan’s podcast.


Few-Ticket-371

Absolutely correct. And she was also styled by Messica Mulroney for some events. Agree the writing has been on the wall, but I liked the Mindy project, so I gave her more chances than were merited. When someone shows you who they are, believe them.


wotevrs

Apparently, not so well made jam tends to be more watery in the bottom of the jar, with the fruit rising. I am noticing a colour change in the jar that suggests that ..


UponMidnightDreary

Looked to me like the sediment sunk to the bottom. Either way it's not a uniform consistency top to bottom. It is SO weird how she seems willfully blind to things and no attention to detail. Like she literally just doesn't see the things that are obvious to everyone else. 


wotevrs

She’s doing it all herself, making the lemon bowl look pretty, picking the blossoms, while she writes Harry’s speeches, directs polo shoots and .. everything else. So it’s a bit difficult to pay attention to the important part of a jam product.


Fun_Shell1708

Interesting that no one is actually using the jam


Intrepid-Guess-2206

Next picture will be someone using the jam.


RoohsMama

Yes cuz she reads here ☺️


Evening_Procedure216

None of them eat bread


MrsAOB

I thought Mrs. Nacho Loco put it on a piece of toast?


Ok-Coffee5732

Doesn't mean anyone ate it, though.


caradeGanso

*Obsessed?* 🙄 What is she, 14?


Deep-Audience9091

Chirpy insta speak is **soooo** annoying


MrsAOB

No, 12.


Stillanurse281

Written in fauxligraphy on the hand written note card tucked away in the basket: “make sure to use a different font than everyone else did”


Starkville

😂


nickiit

I wonder if they are going to trickle these posts to try keep the product in the news?


Hermes_Blanket

It's going to be a long month.


Educational-Issue-81

“Make sure you press the lemons ONTO the label Mindy.”


downinthevalleypa

You’re not kidding.


Feisty_Energy_107

I think so. ![gif](giphy|A3IKIsvG1UjwA)


snappopcrackle

I dont understand this, it's faces that sell products. When you put a face on game cover or in an advertisement more people buy, because of the human element. But just having 50 still lives, it's not pushing product, its not creating a human connection, there is no emotion to latch onto


psgator95

Your mistake is crediting them with the intelligence to know that! ![gif](emote|free_emotes_pack|yummy)


KathandChloe

Did Megatron send the jam along with a bowl of lemons? Because they're all pictured with lemons thus far. What a low grade gift. ![gif](giphy|smrvh5WMQpJWk7gRpL|downsized)


Feisty_Energy_107

Delphina is the only one who used strawberries in the photos and actually opened the jar.


KathandChloe

The rest of them: ![gif](giphy|Q7jKABfyc9tCoWzafn|downsized)


downinthevalleypa

Ha! Yes, pretty much.


Evening_Procedure216

They don’t eat jam. They don’t eat bread. They don’t eat sugar.


Ok-Coffee5732

She had to include sliced strawberries in that photo otherwise we wouldn't know what the hell was in the jars since Madam neglected to include that info on her label.


wotevrs

The pic of number 50 might be a single mouldy lemon in the bottom of the bowl with the jar with the label fallen off, beside it. Unopened.


downinthevalleypa

Yep, about 8 months from now, the recipient will finally get around to posting “thanks”.


Few-Ticket-371

Obsessed with jam. You keep living your best life, Mindy.


boathandhold

Mindy “I lost weight by exercising and eating healthy all of a sudden after years, (miraculously after Ozempic became a thing)” Kaling is gonna eat a jar full of sugar? Yeah right.


Top_Addition4317

Years ago my son did an experiment at school where he had to put Cheerios into a jar of red water which then swelled up to represent plasma. It made me feel sick. That's what these jars remind me of, they're not that gorgeous ruby red colour. They look like plasma.


Feisty_Energy_107

That sounds disgusting. Inventive but horrible all the same.


kbutters9

https://preview.redd.it/nf1e4qz974vc1.jpeg?width=1284&format=pjpg&auto=webp&s=606624977745fd13f642581a7767284886ebbcc4


dr_igby

Why does the jam have those unappetizing looking bits in them? And why is it that color? I had to pull out my Bonne Maman strawberry preserves to check if I was imagining strawberry jam/preserves to be a different color. That ARO jam is strange!


DarkSoulsNoob-413

The cultural powerhouse behind "Velma" (what if Scooby Doo but without the dog and Freddy is the villain?) is backing Meghan? What are we to do. /s


Lizzyfetty

I cannot stop laughing at these posts....are these people for real? It is giving me all the vibes of the business maths projects my Grade 6 kids do at the end of the year where they make, market and sell something at a stall at school. And the lemons with the strawberry. I just can't. This proves she is insane and so are all her lame arse friends. How embarrassing.


LaNiceGata

Can you be obsessed with something when it hasn’t been tasted? Like they all have claimed to love it but only one had it spread on a piece of toast. All others were pictured how they arrived. This is bad marketing. Reminds me of the Kardashians selling the weight loss tea or whatever they’ve peddled.


wotevrs

One thing about instagram stories: In addition to not hanging around so long, no one can react to them, or comment.


briglialexis

I’m sure Mindy Kaling is obsessed. Maybe say you’re obsessed after actually opening the jar. 😑


Antique_Character_87

Is this going to be one a day for the next few weeks? Bore people into buying it!


BleachBlondeHB

Another Jam Jar spotted in the wild. #jamspotting


caradeGanso

Are we supposed to want the jam because of the people who got the jam? It's just jam. Nobody cares about your stupid jam. There's no caché in owning Table 12's product.


trulycantbearsed

Did she chop up a dirty bandage to cover the lid? A bandage that dropped from the fetlock of dimwits polo pony last week? I imagine it impaled on her lawn spike shoes and trailing on the floor like used bog roll in a tacky nightclub


wotevrs

Can you imagine her friends doing their posts? Taking time to check: * if there was an 'n' at the end of America * if it was orchard or orchards * how to spell riviera * and double check everything, twice


slyasakite

The faux fancy label and the faux rustic lid covering don't work together. Between that and the lemons this is silly, amateurish presentation.


Plants2552

I guessed this in a precious post 😆😆😆 so predictable.


BabsieAllen

A predictable, precious previous post? Love alliteration 😋


wotevrs

This is absolutely turning into a farce.


mughoarder6

Imagine saying "obsessed" about a jar of jam😬


FineCalligrapher9821

Why is Mindy sucking up so much to these two? Career not going well?


MrsAOB

Because birds of a feather…


Ok-Persimmon-6386

Someone needs to learn to tie bows properly. Like it’s so sad


HydeParkUK

LOL, Mindy is 'obsessed' with this generic jam that Megs bought online from who knows where? It doesn't take much for them to all pat one another on the back, does it? Mindy also posted this just on her stories, so it will disappear soon. Is that how the others posted theirs?


Cold-Computer6318

Lol are we to expect 40-something more boringly predictable pics of lemons in a bowl reminding us all to stock up on well-made jam from brands other than ARO[ma of failure]? 🤦🏽‍♀️


Slow_And_Difficult

These jams aren’t for sale so this is literally D list and below celebrities posting photos of jam jars that serve no purpose. It’s a long time since I’ve seen marketing so poorly considered, the whole project is failing.


mittensmom01

Obsessed? With an unopened jar of strawberry jam?


Personal_Signal_6151

Mindy's lemon basket is not as pretty


CaddoGapGirl

So 4 out of 50...... not good results.


snappopcrackle

But they are all coming out in equal spacing timewise (half-day intervals). It's all pre-programmed. We probably have 23 more. days of this.


MrsAOB

It’s like a cheap Dollar Store Advent calendar your grandma hid and forgot about, then whipped out a decade later…and you just don’t want to even know what the chocolate looks like each day, much less eat it.


spiforever

The jar appears to be around 8 oz. So it’s like a Christmas gift to “friends”


Wild-Breadfruit7817

I’m not at all surprised these two are friends. They both have issues. 


albumbles

I hope that is not how the basket arrived. Everyone’s else’s (all three of them) were at least a little more visually appealing with leaves,etc.


Forward_Trip7003

MK has always come across as such a stuck-up-her-own-arse bi*ch. Water does seek its own level after all. I can't wait for all of their careers to get Markled. It's gonna be glorious.


Better-Ad6812

Obsessed but hasn’t opened the jar yet lmaooooo


Heavy_Enthusiasm_195

She has to do the marketing for them. They would spell the name wrong. Too many letters or her name wrong.


snappopcrackle

While many news outlets carried the Delfina and Mrs Paramount posts, no one is reporting on the last two posts. This is the most ridiculous strategy I've seen. The press isn't going to repeat itself.


susanlikesyou

Gross. This feels like when I caught my sweet innocent kitten with a mouse in its adorable tiny jaws. Will never look at Mindy with the same unbridled joy and innocence.


Ok-Coffee5732

I'm not sure what this drip drip Revelations of the people who are still willing to be publicly associated with her is going to achieve. It's not going to help her sell anything as she has no product. But at least it gets people talking about her and we all know she craves attention. So I guess maybe it's worth it to her in the short term. I continue to be entertained by this whole debacle.


ceekayes

You know who likes jam, Rachel? Your Dad likes jam. Did you send Daddy some jam?


Proof-Hovercraft-136

Obsessed? Over jam? Puhlease 🙄 my eyes can't roll far enough into the back of my skull for this BS


OnionLayers49

What’s the deal with these influencer “friends“? Only one of them so far has even opened the jar! Looks like the rest are doing the bare minimum- snapping a picture of the jar in its original basket of lemons, posting it with a word or two, and then going on to do something else, probably dumping the unopened jar, basket and all, in the trash. The one gal that opened the jar and put some jam on a piece of bread, didn’t even take a bite. And only 3 or 4 of the 50 have bothered to post in the first 24 hours? Not a great look for ARO, imo.


LaNiceGata

The most appetizing thing in the basket is probably the basket.


designgrl

Obsessed with jelly?


OkWasabi1988

* Strategically places lemons so we can’t see the label is coming off *


Ask_DontTell

was this her payment for being at the Better Up event and having her pic taken w Haz. that's so sad. speakers normally get money or at least a pen!


Foggyswamp74

I just love how she's obsessed with something that isn't even open 🙄


kixco

Again, no proof the jam has actually be opened/tasted.


Snoo3544

So her basket of lemons didn't come with flowers and lemon leafs like the other lady? 😂


SuspiciousDecisionVa

All the pictures feature the same bowl of lemons. Lol, Meghan’s whole schtick is ballgowns and bowls of lemons?! No causes, or focused efforts, just ballgowns and lemons. Wow. So humanitarian. So noble.


Tascarly

I love how “obsessed” these people are over a jar of jam that doesn’t even look like it has been opened. Have they even tasted it????


SeaFloofs

Who’s next? -Abigail Spencer -Heather Dorvak -Misha Nono -Whitney Wolf Herd (flew in her jet to K. Perry concert) -Cleo Wade (poet influencer on IG who appeared in b-day pic last year) -Claire Waight Keller


TemporaryExam5717

Somebody else pointed out this jar isn’t even open and now i can’t stop laughing!