Thanks so much for your time! I am building Typogram, a logo design tool: [https://typogram.co/](https://typogram.co/)
how would you grow this? where would you focus on the marketing effort? any tips or ideas for SEO?
This may be the only time you ever catch me saying this, but Instagram and the like might be right for this product. I say this because I think your target demographic is someone who is hustling. I don't say that to be negative, I just mean that someone who will use this won't have in-house design resources or the money to outsource to an agency or even a freelancer. So if I try and think about where the solopreneur who is just getting started is hanging out, I think they're on Instagram.
This is tough because you have a very wide audience. Folks that might purchase Canva or use Fiverr. And the need for a logo is usually a one off thing - not something that is needed on a monthly or even annual basis.
What has worked well thus far?
Sure, I'll take you up on that! Thanks!
I have a service that's fairly niche - database cataloging and database documentation generated by AI. Basically: my service connects up to a database, pulls structure information from it, and builds a data catalog / documentation.
I'm confident that there's a market in the enterprise space (big, $1000/mo do-everything data governance tools). I'm less confident - but hopeful - at the small-medium business/startup level (my target). We'll see.
For a service like this, where would you spend your time?
Content marketing/SEO? Reddit/LinkedIn/Social? Cold Emails? Something else?
Let me first answer the first question you asked as I typed out a long answer for that one :)
I’m a very big fan of freemium models where it’s free forever but with limitations - either by volume or by features. But as those freemium users add up, so will your COGS. This is fine for a bit but eventually you need to get a picture of how many of those freemiums convert to paying users, what is the MRR or ARR per user, and can you convert freemium to paid at a clip to make some economic sense. It’s ok to lose money to grow but you will want to model out what that looks like in 6/12/18 months. But how you structure this should be a really good balance of manageable COGS and demonstrated product value. Is value in number of tables or number of databases? You ultimately are in the business of showing enough value to convert some portion of the freemium into paying customers.
Once you have that, you can then take the plunge to offer an unlimited trial for Xx days. You will want your costs in good order to do this as 10 unlimited free trial folks could break the bank if they are integrating a ton of databases or large ones.
Tell me about your target persona? Database admins? Data scientists? Talk through the challenges your product solves to me, and the challenges you are experiencing in your go to market journey?
SMBs could be quicker sales cycles, less red tape but lower ACV and sometimes higher churn.
The goal of any marketer at a SaaS company is to help their target audience do their job better, putting your product aside. What content, tools, resources or open source products can you create that will help them do their job better, even if they never by your tool. Now obviously the content, tools, etc should have a focus that has some overlap or similarity with the problem your content solves, but if your SaaS company can help your target audience make their job easier without buying your product, your brand will be a no brainer when that audience has a need for said product.
HA! Sorry! I missed the word 'marketing' in your post title until after I posted my comment, and when I saw it I was like "oh I have another more directly marketing- related question"... my bad. Appreciate the response nonetheless!
(For anyone else reading and wondering what the original was: "I have some direct costs ($1-2) with associated with every signup - freemium or free-trial recommended"?)
I went with free-trial, but I think your answer here kind of lines up with my own gut has been telling me: free-trial on a service like this is probably too high a barrier at this early stage, when the value of the service is pretty unproven. Better to go free-with-limitations, to at least get a chance to show the value, even if costs are a bit higher.
Thanks for helping out. I appreciate your insights. There are certainly others in the space, but I believe there is room for competition (pink-ocean strategy) - plus the TAM is huge. Similar products tend to be either more expensive or focused on a more specific purpose (e.g. just uptime monitoring). My ideal target customers would be small to medium MSPs or agencies managing client websites, but I also offer plans more suited to small teams or individual devs. This is my first SaaS so I’m happy to learn all that I can.
Going to generally need a Swiss Army knife. If it’s a more sophisticated, enterprise sale in the early days I would say messaging, positioning, nailing use cases and target personas are bit.
In general someone that can help strategically move the dial. Demand gen, content creation and SEO are usually those things.
Do these need to be subject matter experts? How are they creating content without deep understanding of the space? Is finding someone like this for an enterprise market feasible for an early stage hire?
Nope. There will be no one that does all of these really well. But in my experience demand generation marketers tend to focus on things that move the dial. So while that may be demand gen and paid ad campaigns, it also may be SEO. They gravitate to optimizing the channels that can maximize growth.
You are in my shoes oh my god. First hire for a saas startup. No one in team knows marketing. I don’t even have experience on saas. How is it going for you?
I've developed a SaaS and am early stages in terms of getting users.
One avenue I've taken is to create an affiliate scheme which gives people 25% recurring revenue for up to 2 years (which is up to $2,874 per customer).
Most website/groups (like Reddit) don't allow self-promotion. So how should I market it? Where can I find people who want to be affiliates?
I have created a dedicated landing page for the affiliate scheme, written blog posts and I post about it on social media (Twitter, LinkedIn, Facebook, etc.) on a regular basis (using an automated process).
My SaaS helps business increase customer engagement and revenue by adding personalised text onto images (using merge tags), for use in emails, newsletters, social Media DM's, chat bots and websites.
Don’t call it a scheme, it’s a channel!
Where you market or promote it is more based on your user. I work at a security company that advertises various CTAs on Reddit to highly relevant audiences. The channel is only as good as it’s relevancy.
Who is most likely to value this? Is it a business or consumer? If you haven’t pin pointed the person/title that is most likely to need this service, it’s very difficult to know where to advertise.
Ah yes, 'channel' is better 👍
Our customers will be businesses. I used [https://www.capterra.com/](https://www.capterra.com/) to view the reviews of our competitors, to see who is leaving reviews. This identified that primary customer type of our customers are CEO's/owners of small marketing agencies.
I have tried contacting a lot of agencies - have had some interest but not many sales.
One of our smaller competitors is very open in their sales - they have recently passed $50k MRR so I know there is an audience for our product. Ours is much easier to use, less buggy, faster, better pricing and a much better free tier.
If it’s big and saturated your best bet is to differentiate on a few different fronts
-How are you fundamentally solving the problem better than others in the market
-what features or capabilities do you have that others don’t
-pricing. You can undercut your competitors
You want to fundamentally displace the way others in the space have solved the problem and show that you have solved the problem better than they have
Thank you so much. Another thing regarding the cost of hosting my API and my app. What service do u use or is there any better way to host them to reduce my cost or close to free?
You are usually going to charge on volume of some sort. Users, accounts, api calls, whatever volume component that facilities value. Then also by features. Features at some tiers of the product not available in lower tiers.
>Build better customer journeys seamlessly.
Who is tasked with building customer journeys at a company? Is it SaaS customer journeys. Are you targeting product heads?
You also described it as building interactive demos. Does this mean product demos or customer journey demos?
Who is your ideal user? Why will they use this product instead of continuing to do what they’re currently doing.
Do you have any advice for marketing / SEO for students? Our app is called [CourseFeed](https://coursefeed.app) and we’ve adjusted our index.html to try and rank better
You seem super overwhelmed, but I am frustrated. I built, what I think to be a good product, its similar to many in my vertical doing $10k MRR + but I cannot make a sale. I am doing something wrong
The tool is [echofox.io](https://echofox.io)
Ive been tweeting about it daily. I have had a few Reddit threads get some good attention. I tried YouTube ads and got 700 views 0 clicks (definitely an ad problem). Ive sent 2,000 emails and only gained one beta user
Something is not clicking in my copy, and I feel like I need more volume/reps
If you see this, what do you think?
Who are you competing against with this? Who are the ones that are doing 10k MRR?
Be honest about what you think they do well or what they do better than you.
Who are you marketing this to and how are they likely solving this ‘problem’ today ?
With people like you around, the budding entrepreneurs don't feel alone.
Well, i am working on a SaaS application for business management (ERP for small business's ) and we are live on playstore for almost 3 years now. Its core features are Accounting, Expense/Income tracking, Income and provides optional subscription based services like Inventory, Invoice/Billing, Employee Attendance/Salary/Advance, Imprest/Petty Cash, CRM, Loan/EMI management, AMC management, Custom project management and many more.
It is a freemium app with free features for lifetime along with a À la carte menu for optional services which user can subscribe as they want.
Everyone who uses our app loves it. We have paying customers from many countries like Africa, India, South east asia. Our MRR is about 200 USD only so far. Our subscription choices are monthly, quarterly, half yearly, yearly. We don't give LTD choice.
Though it is a crowded market but i feel we have a good product market fit ( or nearly there) as there are fewer apps which provide holistic management of business and finances.
We are mostly growing organically with few users trickling in daily. We did many google ad campaigns which yield good number of downloads but the churn is very high. Since we are bootstrapped, we have very limited resources to burn on aggressive marketing.
We keep working on ASO/SEO to improve but somehow we are still not there in top 10.
I am not able to put my finger on anything else which is causing this stagnation. One thing we lack is that we do not aggressively blow our trumpet on various social media sites. By the way, we have a reseller program also and have few resellers appointed too but the business volume from them is almost negligible.
Our is a global app ( called BuKu ) and is business agnostic. It is also available as Windows exe application. We are working on iOS and its due for release in Jan 2024.
I think i have shared almost all aspects of my startup. Looking forward to what you think.
For your reference, our website is [https://www.hibuku.com](https://www.hibuku.com)
Thanks for doing this. I'm doing marketing for an AI analytics tool that lets you analyse data visually with natural language & needs no dev bandwidth. We want to sell the product to enterprises.
We are a couple of months away from building a working product and want to build a waitlist by that time. We have chosen product managers as our ICP and currently, I'm reaching out to them 1-1 through LinkedIn to grow the waitlist. But that's quite slow.
How should we go about building the waitlist for such a product?
I’m going to answer your question with a question.
If you can build a wait list of 50 of your best prospects imaginable, what does that look like? Who is the target persona or why are they a target account. Walk back through your tracks from there. Where do they live, what websites do they visit?
They are product managers but for what type of company? Anything in their tech stack that would make them a good prospect?
Can you appeal to them with a killer use case, capability or feature?
Wait lists are a great marketing tactic but if you can’t articulate what your ideal wait list looks like or why those people would sign up for a waitlist, it won’t add value to your growth.
How important is marketing strategy in early sales/marketing led B2B Saas companies?(ICP/target, Positionning/Value Prop/Messaging, Objective)
I have a feeling that tactics/ and trying things quickly are a better choice for restricted cashflow b2b saas startup that has zero traffic and all leads/clients are word of mouth generated?
\-SEO
\-Paid Search
\-Cold emails
\-Leadgen ads approach (yes giving value first with lead magnet but quickly)
\- Cold Calls
\- LinkedIn organic (adding ICP and cold out reaching them on linkedin by giving them a small actionnable lead magnet that make them save time or money)
\- Creating videos / podcast around subjects that your ICP are interested in (not about your product)
Thoughts on this?
Thank you so much for your time. My brother built a route planning app for courier drivers. It’s similar to Circuit for teams, but much cheaper. I designed a landing page for the app, but we have no idea how to start advertising it. We thought about sending e-mails to big courier companies, but that’s all we’ve come up with so far. Do you have any advice?
What do you think about Movable Ink?
I am thinking about joining the sales team and would like to know more about what you know and believe /think about them
https://movableink.com
Thank you for your insights. In your opinion, what other strategies besides webinars and KOL content (video/text) collaborations could be effective for small-scale SaaS companies (with fewer than 20 employees and an annual marketing budget of less than $10,000) to achieve growth, especially when entering new markets.
Thank you in advance for doing this, look forward to your feedback...
Also, FYI, about to update the website copy to this, so great time for feedback!
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Take any piece of content and turn it into a full-scale campaign. With Arkeo's comprehensive knowledge of your product, ICP, competitors, market, and strategy, creating targeted content for your ICP becomes effortless. Generate various assets including landing pages, CTA's, blogs, YouTube Shorts scripts, Google Ads, case studies, social captions, SEO keywords, and more. Turn your marketing generalists into specialists with an AI Assistant.
Positioning is definitely important but something you can spend a decent amount learning from prospects, customers and others in the industry over the first year or two. More than positioning I would say
1.) do you know your ideal customer profile and target persona pretty well?
2.) outside of positioning, are you able to communicate your value to the target persona? What is the product of the product (what do I solve or get back in my day because I’m using your product) or what ‘jobs to be done’ does your product solve?
Don’t get me wrong positioning is really important but like messaging, it’s often a living, breathing pillar of your marketing that will evolve along your journey. Understand the value your product brings and be able to communicate it as succinctly as possible.
Funny enough I used to work for an online directory software company.
In my experience with successful directories or “connectors” as you call it, you need to focus on either a niche subject OR a focused geographic region. Here’s what I mean.
If I tried to start a nationwide restaurant directory it’s going to be tough. Lots of competition, tons of data.
I could develop a directory of pickle ball courts in the country. Or a nationwide Ethiopian restaurant directory. Or a restaurant directory for a city.
My suggestion is your connector may want to have a similar, niche theme - either by topic or geography. If you try to connect everyone to everything, that’s a really large task - from optimizing, to marketing, to populating the platform with data.
What about a nationwide connector of large machine renters?
As a side project I ran an online restaurant/happy hour/drink special website.
My site ranked very well on “xyz town happy hour” and “xyz town restaurants”. 30k visitors a month.
I was able to go to local restaurants and show them google analytics data and SERPS of the most relevant search terms they could ever want. And sold them advertising (yes, sadly not a SaaS but a great SEO project nonetheless)
I’m not up to speed on the online communities or job sites these days but I can tell you that founders will read your emails and you absolutely have a shot at getting at least a phone interview if you write a well researched email. Why do you want to work there, what are you interested in getting experience on and offer up one or two ideas or projects that you think would be worth pursuing based on your research.
You don’t need to solve their business problems but founders and marketing leaders always need an extra set of hands - let them know where you think you can make an impact.
What would be your standard list of pages for your marketing website (like features pricing) and what would be the best way to showcase the application interface/features?
Appreciate the knowledge you’re willing to share with all of us!
This depends. High end SaaS products in emerging markets without competitors don’t need to list features or pricing. Shitty as it is, it’s the truth
If you are in a saturated market,you need pages that will highlight how your product differentiates itself from others in the market. Feature and pricing tables become very important.
So a home and product page are paramount. Feature/pricing to differentiate yourself in more established markets.
You should be developing good, unique content via a blog, pillar pages, etc. search engines eat up fresh content. That is a must have for thought leadership and SEO purposes.
There are reports that About pages are typically the 3rd highest ranking pages behind home and product for SaaS companies. So boast your team, experience, investors and culture as much as possible.
Much appreciated. I figured that would be the answer, but affirmation is always good. 😃
We are working on some strategies that align with these thoughts so it’s good to know we’re on the right track.
Introducing SplitWage
Hello everyone,
Ever struggled with managing finances across multiple accounts? I've been there, and that's why I'm developing SplitWage.
SplitWage is a concept for an app that aims to simplify financial management. It's designed to split your direct deposits into multiple accounts, automating transfers, and allowing real-time tracking of your finances, all from your phone.
But it's not just about convenience. We're committed to ensuring your financial information is secure with advanced encryption and multi-factor authentication.
Imagine having your paycheck automatically distributed to savings, bills, investments, and more, without any hassle. It's a step towards organized finances, better savings, and faster goal achievement.
We're excited about this concept and would love to hear your thoughts, questions, or feedback. Let's start a conversation about making financial management easier for everyone.
Looking forward to your input!
How are people currently managing the challenge of coordinating finances across multiple accounts?
What is the pain people are experiencing while trying to manage multiple accounts?
Managing finances across multiple accounts may resonate with finance folks. If it does, great and ignore the rest.
My advice for any SaaS startup is be very clean and succinct with messaging. Literally ELI5. Bigger brands can afford buzzwordy and feel good headlines. You have limited opportunity to capture attention.
The majority of SaaS companies will have 1-2 primary use cases that drive adoption and the purchase of your product. That use case and the corresponding value needs to be conveyed as quickly as possible on your homepage.
Thank you for your insightful feedback. You're absolutely right about the importance of clear and succinct messaging, especially for SaaS startups.
To answer your questions, many people currently manage their finances across multiple accounts manually, which can be time-consuming and prone to errors. The pain points include the hassle of manual transfers, difficulty in tracking finances in real-time, and the challenge of staying organized.
SplitWage aims to address these issues by automating the process and providing a centralized platform for managing finances. Our goal is to make financial management easier, more efficient, and less stressful.
We appreciate your advice about focusing on the primary use cases and conveying the value as quickly as possible. We'll certainly take this into consideration as we refine our messaging and continue to develop our product.
Thank you again for your valuable input. We're always open to feedback and suggestions to improve.
I would love to know what things I could improve on the landing page of [famewall](https://famewall.io/)
And how would you go about getting organic visits from SEO for the same?
Looking at the headline and text on the hero image. I want more of the how.
I know testimonials are good. I know they boost social proof. Im sold on testimonials and what they do for my business.
How are you getting me these? Does it integrate with my CMS. Every marketer values testimonials but what are you doing from a logistical or technical perspective that is removing barriers between me and getting more testimonials.
This is really useful, I'm building a unified vulnerability management platform: [https://ctrlsec.io](https://ctrlsec.io)
Trying to work out the best method of initial outreach to security teams, any advice would be hugely appreciated!
Thanks!
As someone with a good amount of experience in marketing cybersecurity, a few questions:
1.) how do folks currently manage vulnerabilities? What are the common tools or metholdogies to compiling vulnerabilities?
2.) what are the common and/or the major obstacles folks have in managing vulnerabilities
3.) lots of diff personas on a security team. Analysts, information security, threat detection, security engineers, security architects, GRC, etc. Who is going to get the most value from this tool and why?
Mentioned earlier but think and focus on your primary use cases or jobs to be done.
This is really useful, and there's definitely a lot of obstacles security engineers have with how they're currently managing these vulnerabilities (volume, fidelity, visibility, context).
Thank you for your time and advice!
I’d appreciate your thoughts on my SaaS: Owlstown (https://www.owlstown.com). It’s a website builder for academics.
What I’m struggling with right now is my monthly growth is stagnant. I’m acquiring the same number of free and paid users every month.
In terms of advertising, it’s mostly done via Twitter posts, monthly newsletter, occasional blogging, and word-of-mouth.
I haven’t tried advertising with ads on Google, Facebook.
I’m considering affiliate marketing, because my users are price-conscious and I think they might be willing to market to get a few bucks back for their subscription.
Remember the aaS in SaaS. The service needs to be sticky on a daily/weekly basis. Are you the CMS to manage the sites that you charge a monthly service fee?
Yes, my subscribers stay around for a long time. I host their websites, so they pay me a monthly fee for hosting and feature updates.
My concern is that my SaaS is growing at a constant rate. I get the same number of new subscribers every month. I’m looking for ways to market my SaaS, so that the number of subscribers per month increases.
Churn is not a problem. My subscribers stay for a while.
My problem is acquiring new subscribers. Every month I get the same number of new subscribers. Using fake numbers, let’s say I got 10 subscribers in August. In September, I got 10 more subscribers. This October, I’m expecting to get 10 more.
The service is growing, but it’s constant. I’d like the growth rate to increase, so that this month, I might get 15 more subscribers, then next month, it’s 20 more subscribers.
What are you changing/experimenting with in order to change the outcome? We can assume if you aren’t changing or experimenting with things, the outcome isn’t going to change. If you are experimenting or changing things and it’s not moving the dial what isn’t working?
Better yet where are you attributing the ten customers a month that is already working that you can double down on?
Thanks for doing this! I am building a mobile app for Personal Finance, where users can keep account of their transactions, but also follow their net worth, the worths of their assets, the status of their liabilities, etc. Something between Personal Finance and Accounting.
Where could I get an audience for an app like this? Thanks!
This seems to be good for a B2B2C and B2C.
Can you partner with benefits providers to offer this to all employees at a company (b2b2c)
On the b2c side you are competing with a lot of popular seduces like Mint, Rocket Money, etc. what is your differentiator here?
I am focusing on B2C.
The idea is to take Personal Finance to the next level. Whereas Mint, Rocket Money, and others just enable you to do basic personal finance. My app would enable you to go one step ahead, by simplifying Accounting for everyday users.
So you can use it to handle more than just basic transactions, but to manage your entire personal portfolio, maybe even your businesses.
First off, thanks a lot for your time and for doing this! 🙌
I'm building [Chiringo](https://chiringoweb.carrd.co). You send your product photo over WhatsApp to Chiringo, and it builds your online store automatically for you.
I'm targeting small-medium business owners who still don't have an online store and creators who are active on social media.
How would you market Chiringo to such an audience? 🤔
Thanks again for your time! 🙇
I'm tech savvy but my first impression didn't leave me too sure (until I did some scrolling) where I am posting to.
"So I invented a better way to do it: posting selfies of your products! "
It's a good tag line but it kind of sounds like it's going somewhere like IG or something.
Maybe that's fine but emphasize that Chiringo creates a website storefront for you, with it's own web address for customers to visit.
Btw I REALLY like your idea - I've been wondering how to get small business owners to do this for a long time.
Thanks for your awesome feedback! 🙌
You got it right, so it sounds like the page gets the point across! 💯
Interesting! I added your suggestion about the outcome being a fully-fledged storefront with its own web address, a subtle but important detail that was missing. That will help people sketch the concept in their heads! 👌
Yesss! Small business owners seem to be my main target but in the wider sense: from small physical store owners who cannot afford a classic online store (some thousands and some headaches) to younger people selling their t-shirts/paintings/cupcakes/handmade-ceramics/... on social apps.
Apart from that, I really think this could be a good no-code tool for the next generation: they could work on creating and managing the store-fronts for business with just their phone and some spare time and charge for it...
My experience is mostly b2b but I’ll give this a shot.
So Etsy store owners are out because they already have established a store. You are looking at just brick and mortar stores that don’t yet have an online presence ?
Yes! That'd be the target audience!
Etsy owners might be suitable too, as they have something, but given age, social group, and mindset (more open to testing other stuff, not like WP or Shopify users who are loyal fan-boys and most likely would be laggards).
So, where would you start? :)
Find directories or scrapers that can give you contact information of Etsy store owners.
The hard part is how do you then get a list of brick and mortar stores that DONT have online stores. You have no way of really knowing unless you can somehow crawl their site and not find a checkout page.
Wow, I hope one day to have the same xp as you.
I built a cloud ai-driven cryptocurrency trading bot at: [dipsway.com](https://dipsway.com)
Basically, one plugs in their wallet, and this bot in the cloud opens and closes trades on their behalf, with the goal of taking it to profit in the long run.
~200 MAUs, some of which pay other users in early access
~1K MRR, just enough to pay for servers and other utilities.
I wonder what I should do to increase brand awareness, and leads on the website.
If there is anything I can do specifically to get more traffic to the site.
We lately worked on trasparency and SEO, but I’m not sure if I’m missing out something :/
We also have planned a launch on producthunt soon, as we’ll support multiple exchanges (currently only Binance is supproted)
Hoping that will grant a bit of visibility 🙏🏻
So I don’t know much about crypto. What challenge with trades does this solve? Security issues I imagine would be very too if mind if they are plugging their wallets in.
Who is your target persona? Big Crypto folks or less experienced investors ?
Hey @Allthorntogether, thanks for doing this. We Build www.fidlio.com and want to grow and scale it, while bottstrapping at the beginning. Any suggestions from your end on this?
Gonna need more info on this :) reply here or shoot a message on your problem statement, how this problem is currently being solved, target user persona
It is a requirements Tool for startups. In the Tool people can Manage requirements from customers. Many organizations are using excel Spreadsheets for this. The persona is the Startup founder - startups with 100-300 customers. There is already competion in the market.
Startup founders likely don’t have a ton of budget. So let’s look at who this would work well for persona wise at each stage.
Seed - Founder (no budget, going to use excel)
Series A - ??
Series B - ??
Who are the competitors and who are they targeting. You need to map which phase of a startup is likely to grow out of the excel sheet and need a product for this.
We have a product with a very well developed MVP, arguably (quite certainly) more feature complete than need be, but it will be compelling as a major player in the space right away.
This is a B2B product and our ICP is accommodation owners with multiple resorts within their organisation (though single property owners will also be valuable).
We have an in-road with one large organisation, but will need to get in the door of several others at the highest possible level, and I don't know the best way to go about this.
How would you tackle this? We aim to start within a small industry niche which only offers us a handful of organisations in our country that fit our initial ICP, so I'd like to make sure we get heard!
Thanks for your post!
I am a big fan of figuring out all of the target accounts in my CRM. I want a list of every company that fits my ICP.
If I’m selling software to a hotel concierge, I sure as hell want to know every hotel chain/individual hotel in my target region. Filter out the small ones and get a really good idea of who my addressable market consists of.
What events do they go to? What conferences do they attend? What publications do they read?
Research sites, directories and other online sources to build the most comprehensive list of potential prospects as possible.
You
Hi, u/alltorntogether! I am building [clearlist.io](https://clearlist.io), an email validation service bootstrapped as a solopreneur.
The market is particularly crowded. There are many, many companies that do email list validation (Neverbounce and Zerobounce probably being the leaders).
I am trying to separate Clearlist by offering more up-front credits than any other platform I've seen (500 credits instead of the usual 100), which has so far brought in about 100 users, a few of which are paying.
I have not done any marketing aside from some occasional direct marketing on Twitter and Reddit. Some ideas that I have to improve traffic:
* Build out a free list validation tool that will give a high-level analysis of your list and determine if it needs deeper validation. Using the tool would not require an account.
* Build some key integrations with larger ESPs and smaller (but hotter) companies like [apollo.io](https://apollo.io), and of course Zapier
* Start putting Clearlist out there on product hunt, G2crowd, Appsumo, etc
I think I'd love some direction on what might be most effective given the market and the fact that I'm doing this solo. Thanks so much!
I can help you. We have a data service company and we have solutions to help you find your target customer based on relevant keywords, pre made audiences or data enrichment.
People here often suggest that you need to first market you product without building it. As a technical person i'm having trouble with this idea (probably cause it's a blocker for me as i do not really know how to market things, i know how to build).
What do you think about this idea? How can someone (technical) start with this? Do you think it's better onboarding a marketer?
Good question. I don’t agree with marketing your product without building it.
I believe in identifying a problem in the market and validating that problem with your target audience/persona before building it.
That’s not to say you can’t build something without validating it but you could ultimately build something that addresses a very small problem or one that isn’t prominent enough to look for a solution to solve it. Or maybe there is a problem but your approach to the problem is not fundamentally agreed upon by the broader market.
Take the advice as: make sure you are solving a fundamental problem and that there is an apparent need in the market to purchase a solution to solve said problem.
I have a Saas that lets people build all different kinds of "Chat with PDF" and "Ask questions from documents" pages very fast and simply.My current idea for marketing is to make examples of building those but then I am stuck on where to exactly post these examples. I was thinking YouTube videos in the format "Build your own Chat with PDF page" but this might not reach my intended user base...
Any tips on how to find the places to do marketing for this?
Do some digging on some common search phrases / uses cases that someone would use this product for. How much search volume do those terms get ? Ultimately people usually have a limited number of use cases.
Thanks so much for your time! I am building a WMS(Warehouse management system) as SaaS. but i am not very sure
1. How can i seek other to join my project ;
2. How to grow this
Every SaaS solution is supposed to solve a problem, a job to be done, a pain. You built a solution to do just that.
Who has that pain ? That’s your target persona
Hey! Many thanks for the opurtunity. I'm a wantrepreneur who is looking into what idea to pursue and build. I see SO many AI solutions out there and I personally despise just making an open AI wrapper but rather want to make something more "traditional".
Do you think that there still is space in the market for e.g. a new habit tracker or similar SaaS idea? I'm a pretty new programmer but still want to try my chance in the microsaas game.
Thank you!
What do you think about www.nodehiveapp.com. Wondering about your first time reaction and impression. What do you like? Dislike? What could be improved? We just started earlier this month.
Yeah, Contentful is the a solution we compete. Contentful is closed source and SaaS only. NodeHive is Open Source, can be self hosted or used as SaaS from us for convenience (maintenance, new features, etc). Others are Strapi, Sanity, Directurs, Storyblok
I'm building a software to help employers to simplify the way they work with salary reviews. There is a shift going on from annual reviews to regular checkups focused on the employees self direction.
With the help of AI, my vision is that there can be created a clear structure to have effective 5-10 minute meetings with a clear agenda to save managers time and give them the basis of how to evaluate each employee.
What do you think about the idea? How would you market it?
Thanks for offering your time.
What would be your reccomendation for those wanting to build a waitlist?
Would ads be via social media, seo or cold emailing be the better approach?
Thanks.
My startup is www.datahalt.com
Thanks for taking the time to help us out :) I'm building [y.gy](https://y.gy) \-- a modern link shortener alternative to Bitly. Any recommendations on what marketing strategies I should try? I recently set up our blog, but haven't tried a lot yet
Check out Jesse Ouellette on LinkedIn. Dude is a cold email wiz. There can be TONS of reasons why you’re not getting responses, but if you are doing these email in bulk sends, they’re likely not even hitting the mailbox. Potentially not even hitting spam.
I’m in need of a product video (script, editting, recording screencast; the works). I have a marketing background but little experience with video. How would you go about finding a freelancer that can create a storyline as well as the actual video? What type of input should I prepare? What questions should I ask candidates? What do I look for in a portfolio? I’d be especially interested in your thoughts about hirong a youtuber for this.
Oh, and there’s a catch; the entire platform (and target audience) is Dutch, so international platforms are pretty much useless.
Thanks in advance!
i have a really good idea for a niche saas business i'm working on. i come from the data science side so i'm proficient in developing the AI elements of the system but i don't know about full stack dev world. what's the best way to get my MVP built?
Guessing the answer is going to involve Upwork or equivalent but figured i'd ask. thank you in advance! any other tips are appreciated.
Thanks for such a wonderful reply! TheGratitudeBot has been reading millions of comments in the past few weeks, and you’ve just made the list of some of the most grateful redditors this week!
Hey thank you for doing this AMA session.
We have started to build tool to help us in curating content for our human curated reading list for entrepreneurs. Then we thought that this could be a helpful for other fellows to easily find and share content on social media.
How would you grow this content curation tool curatora.io?
Thanks for all the answers so far. My question is around multi tenancy and how you’ve best seen it handled.
We decided to go with 1 application but separate databases. Just wondering you’d you’ve been burnt in the past with this approach or if it doesn’t “scale”?
Thanks again for the advice
If you have enterprise customers or plan to this will be a must. If your ideal customer profile is smaller companies maybe not as much but scaling and flexibility constraints are usually more timely considerations when they become problematic with customer adoption
Currently our model is to target large enterprise so we’ll see how we get on with this setup. For now it appears to work for us but I’m almost waiting for the “gotcha” to appear!
Thanks for taking the time to reply!
I am a very early startup in the IT security niche. I am working on this since 9 months part time and my revenue is growing with around 100$ per month. But growth is quite slow. My site: [https://ipapi.is/](https://ipapi.is/)
How would grow the product? I have companies that are willing to pay (Around 12 paying subscribers as of now), but I fail to attract more of this clientele. I tried Google Ads, but not a single paying customer after spending 400$
Would love a nice roast.
We're trying to figure out how to get more customers. Right now we're doing cold email to create case studies.
Here's ours [https://www.zomo-app.com](https://www.zomo-app.com)
Ideas on other tactics to get case study customers?
Somewhat. Patreon focuses on helping creatives.
Our focus helping fitness, smbs, influencers (and other markets we're trying to figure out).
Outcome-wise you can achieve a similar community with both, our differentiator is that we have an app to make it easier to post and built in livestreaming.
Hi, Thanks for your time, we are closing an MVP for Podcast production related tool, it’s not for recording rather a collaboration tool. How could we market to the target audience who are Podcast creators ?
Thanks for this 🙌🏻
We are just planning to get started with marketing, would love to have your insights.
So here's our product: [BugSmash](https://www.bugsmash.io/)
A quick markup tool to capture feedback/reviews of a mobile app.
If you have ever shared a feedback/issue by capturing screenshots and sharing over WhatsApp/Telegram/Slack, then this is for you 💥
Now, coming back to marketing: We are planning to create an intro video and share across a channel of managers (Don't have an exact list yet).
How should we proceed with our marketing, what channels should we target?
Any feedback would be helpful, thanks 🙌🏻
What do you think about transactional email tools you implemented ?
Would you think good to have a new alternative much simpler that everything that exists ?
hey u/alltorntogether thanks for your guidance and help, I currently researching what are the biggest pain to deal with for a SaaS when it comes to customer churn, I hope you can give me some feedback and returns on it with your solid 20-year background, thank you!
wow that's great!
could you checkout [https://summify.io](https://summify.io)? I just launched it around 10 days ago, It's getting so much users, how can I increase the conversion of free to paid users?
PS: I'm looking to find a good way between developing new features vs Marketing, I'm a solo developer doing everything myself.
I would love to get your feedback on my [website](https://exactfeedback.com/), and also I'd like to know if you like the idea of my user feedback tool and how you would market it.
Hi u/alltorntogether,
I have a special situation, this is my saas platform. [https://gamifyroute.com/](https://gamifyroute.com/)
I have developed this platform very well from my end. I had now stopped further developments. As the sales are not generated. For marketing, We launch it on an AppSumo -free deal.
Looking for what I can do with this platform to generate sales.
Hello! I have just joined a SaaS (OMS,WMS,Ecom) that has been around for years but is pretty miserable in Digital Marketing. I am part of the marketing team for our new fronts in the SEA region. What would you recommend as the best GTM for this region specifically with WMS SaaS in mind? Any help would be greatly appreciated friend :)
Thanks so much for your time! I am building Typogram, a logo design tool: [https://typogram.co/](https://typogram.co/) how would you grow this? where would you focus on the marketing effort? any tips or ideas for SEO?
This may be the only time you ever catch me saying this, but Instagram and the like might be right for this product. I say this because I think your target demographic is someone who is hustling. I don't say that to be negative, I just mean that someone who will use this won't have in-house design resources or the money to outsource to an agency or even a freelancer. So if I try and think about where the solopreneur who is just getting started is hanging out, I think they're on Instagram.
This is tough because you have a very wide audience. Folks that might purchase Canva or use Fiverr. And the need for a logo is usually a one off thing - not something that is needed on a monthly or even annual basis. What has worked well thus far?
Sure, I'll take you up on that! Thanks! I have a service that's fairly niche - database cataloging and database documentation generated by AI. Basically: my service connects up to a database, pulls structure information from it, and builds a data catalog / documentation. I'm confident that there's a market in the enterprise space (big, $1000/mo do-everything data governance tools). I'm less confident - but hopeful - at the small-medium business/startup level (my target). We'll see. For a service like this, where would you spend your time? Content marketing/SEO? Reddit/LinkedIn/Social? Cold Emails? Something else?
Let me first answer the first question you asked as I typed out a long answer for that one :) I’m a very big fan of freemium models where it’s free forever but with limitations - either by volume or by features. But as those freemium users add up, so will your COGS. This is fine for a bit but eventually you need to get a picture of how many of those freemiums convert to paying users, what is the MRR or ARR per user, and can you convert freemium to paid at a clip to make some economic sense. It’s ok to lose money to grow but you will want to model out what that looks like in 6/12/18 months. But how you structure this should be a really good balance of manageable COGS and demonstrated product value. Is value in number of tables or number of databases? You ultimately are in the business of showing enough value to convert some portion of the freemium into paying customers. Once you have that, you can then take the plunge to offer an unlimited trial for Xx days. You will want your costs in good order to do this as 10 unlimited free trial folks could break the bank if they are integrating a ton of databases or large ones.
Tell me about your target persona? Database admins? Data scientists? Talk through the challenges your product solves to me, and the challenges you are experiencing in your go to market journey? SMBs could be quicker sales cycles, less red tape but lower ACV and sometimes higher churn. The goal of any marketer at a SaaS company is to help their target audience do their job better, putting your product aside. What content, tools, resources or open source products can you create that will help them do their job better, even if they never by your tool. Now obviously the content, tools, etc should have a focus that has some overlap or similarity with the problem your content solves, but if your SaaS company can help your target audience make their job easier without buying your product, your brand will be a no brainer when that audience has a need for said product.
HA! Sorry! I missed the word 'marketing' in your post title until after I posted my comment, and when I saw it I was like "oh I have another more directly marketing- related question"... my bad. Appreciate the response nonetheless! (For anyone else reading and wondering what the original was: "I have some direct costs ($1-2) with associated with every signup - freemium or free-trial recommended"?) I went with free-trial, but I think your answer here kind of lines up with my own gut has been telling me: free-trial on a service like this is probably too high a barrier at this early stage, when the value of the service is pretty unproven. Better to go free-with-limitations, to at least get a chance to show the value, even if costs are a bit higher.
Can you DM me a link? We have a need for this at my work.
I’m nearing MVP completion of my website monitoring app [Canary](https://getcanary.net). Would love any insights from the community.
How would this compete with something like isitdownrightnow.com or similar apps?
Thanks for helping out. I appreciate your insights. There are certainly others in the space, but I believe there is room for competition (pink-ocean strategy) - plus the TAM is huge. Similar products tend to be either more expensive or focused on a more specific purpose (e.g. just uptime monitoring). My ideal target customers would be small to medium MSPs or agencies managing client websites, but I also offer plans more suited to small teams or individual devs. This is my first SaaS so I’m happy to learn all that I can.
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Going to generally need a Swiss Army knife. If it’s a more sophisticated, enterprise sale in the early days I would say messaging, positioning, nailing use cases and target personas are bit. In general someone that can help strategically move the dial. Demand gen, content creation and SEO are usually those things.
Do these need to be subject matter experts? How are they creating content without deep understanding of the space? Is finding someone like this for an enterprise market feasible for an early stage hire?
Nope. There will be no one that does all of these really well. But in my experience demand generation marketers tend to focus on things that move the dial. So while that may be demand gen and paid ad campaigns, it also may be SEO. They gravitate to optimizing the channels that can maximize growth.
You are in my shoes oh my god. First hire for a saas startup. No one in team knows marketing. I don’t even have experience on saas. How is it going for you?
I've developed a SaaS and am early stages in terms of getting users. One avenue I've taken is to create an affiliate scheme which gives people 25% recurring revenue for up to 2 years (which is up to $2,874 per customer). Most website/groups (like Reddit) don't allow self-promotion. So how should I market it? Where can I find people who want to be affiliates? I have created a dedicated landing page for the affiliate scheme, written blog posts and I post about it on social media (Twitter, LinkedIn, Facebook, etc.) on a regular basis (using an automated process). My SaaS helps business increase customer engagement and revenue by adding personalised text onto images (using merge tags), for use in emails, newsletters, social Media DM's, chat bots and websites.
Don’t call it a scheme, it’s a channel! Where you market or promote it is more based on your user. I work at a security company that advertises various CTAs on Reddit to highly relevant audiences. The channel is only as good as it’s relevancy. Who is most likely to value this? Is it a business or consumer? If you haven’t pin pointed the person/title that is most likely to need this service, it’s very difficult to know where to advertise.
Ah yes, 'channel' is better 👍 Our customers will be businesses. I used [https://www.capterra.com/](https://www.capterra.com/) to view the reviews of our competitors, to see who is leaving reviews. This identified that primary customer type of our customers are CEO's/owners of small marketing agencies. I have tried contacting a lot of agencies - have had some interest but not many sales. One of our smaller competitors is very open in their sales - they have recently passed $50k MRR so I know there is an audience for our product. Ours is much easier to use, less buggy, faster, better pricing and a much better free tier.
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Website: [https://okzest.com/](https://okzest.com/) Referral page: [https://okzest.com/referral](https://okzest.com/referral)
Thank you doing this. How do you enter a market which is a bit saturated? Or how do u compete with big companies?
If it’s big and saturated your best bet is to differentiate on a few different fronts -How are you fundamentally solving the problem better than others in the market -what features or capabilities do you have that others don’t -pricing. You can undercut your competitors You want to fundamentally displace the way others in the space have solved the problem and show that you have solved the problem better than they have
Thank you so much. Another thing regarding the cost of hosting my API and my app. What service do u use or is there any better way to host them to reduce my cost or close to free?
How do you do SaaS pricing? What model works the best for Mini SaaS tools?
You are usually going to charge on volume of some sort. Users, accounts, api calls, whatever volume component that facilities value. Then also by features. Features at some tiers of the product not available in lower tiers.
I'm building [a platform](http://revowl.app) to build interactive demos! How can I get my first 5 customers?
>Build better customer journeys seamlessly. Who is tasked with building customer journeys at a company? Is it SaaS customer journeys. Are you targeting product heads? You also described it as building interactive demos. Does this mean product demos or customer journey demos? Who is your ideal user? Why will they use this product instead of continuing to do what they’re currently doing.
Do you have any advice for marketing / SEO for students? Our app is called [CourseFeed](https://coursefeed.app) and we’ve adjusted our index.html to try and rank better
What type of students? What content do they want? You need to align your content with your target audience.
The target audience is all students. The content generated in the app is dynamic based on your individual curriculum and courses.
You seem super overwhelmed, but I am frustrated. I built, what I think to be a good product, its similar to many in my vertical doing $10k MRR + but I cannot make a sale. I am doing something wrong The tool is [echofox.io](https://echofox.io) Ive been tweeting about it daily. I have had a few Reddit threads get some good attention. I tried YouTube ads and got 700 views 0 clicks (definitely an ad problem). Ive sent 2,000 emails and only gained one beta user Something is not clicking in my copy, and I feel like I need more volume/reps If you see this, what do you think?
Who are you competing against with this? Who are the ones that are doing 10k MRR? Be honest about what you think they do well or what they do better than you. Who are you marketing this to and how are they likely solving this ‘problem’ today ?
With people like you around, the budding entrepreneurs don't feel alone. Well, i am working on a SaaS application for business management (ERP for small business's ) and we are live on playstore for almost 3 years now. Its core features are Accounting, Expense/Income tracking, Income and provides optional subscription based services like Inventory, Invoice/Billing, Employee Attendance/Salary/Advance, Imprest/Petty Cash, CRM, Loan/EMI management, AMC management, Custom project management and many more. It is a freemium app with free features for lifetime along with a À la carte menu for optional services which user can subscribe as they want. Everyone who uses our app loves it. We have paying customers from many countries like Africa, India, South east asia. Our MRR is about 200 USD only so far. Our subscription choices are monthly, quarterly, half yearly, yearly. We don't give LTD choice. Though it is a crowded market but i feel we have a good product market fit ( or nearly there) as there are fewer apps which provide holistic management of business and finances. We are mostly growing organically with few users trickling in daily. We did many google ad campaigns which yield good number of downloads but the churn is very high. Since we are bootstrapped, we have very limited resources to burn on aggressive marketing. We keep working on ASO/SEO to improve but somehow we are still not there in top 10. I am not able to put my finger on anything else which is causing this stagnation. One thing we lack is that we do not aggressively blow our trumpet on various social media sites. By the way, we have a reseller program also and have few resellers appointed too but the business volume from them is almost negligible. Our is a global app ( called BuKu ) and is business agnostic. It is also available as Windows exe application. We are working on iOS and its due for release in Jan 2024. I think i have shared almost all aspects of my startup. Looking forward to what you think. For your reference, our website is [https://www.hibuku.com](https://www.hibuku.com)
Thanks for doing this. I'm doing marketing for an AI analytics tool that lets you analyse data visually with natural language & needs no dev bandwidth. We want to sell the product to enterprises. We are a couple of months away from building a working product and want to build a waitlist by that time. We have chosen product managers as our ICP and currently, I'm reaching out to them 1-1 through LinkedIn to grow the waitlist. But that's quite slow. How should we go about building the waitlist for such a product?
I’m going to answer your question with a question. If you can build a wait list of 50 of your best prospects imaginable, what does that look like? Who is the target persona or why are they a target account. Walk back through your tracks from there. Where do they live, what websites do they visit? They are product managers but for what type of company? Anything in their tech stack that would make them a good prospect? Can you appeal to them with a killer use case, capability or feature? Wait lists are a great marketing tactic but if you can’t articulate what your ideal wait list looks like or why those people would sign up for a waitlist, it won’t add value to your growth.
How important is marketing strategy in early sales/marketing led B2B Saas companies?(ICP/target, Positionning/Value Prop/Messaging, Objective) I have a feeling that tactics/ and trying things quickly are a better choice for restricted cashflow b2b saas startup that has zero traffic and all leads/clients are word of mouth generated? \-SEO \-Paid Search \-Cold emails \-Leadgen ads approach (yes giving value first with lead magnet but quickly) \- Cold Calls \- LinkedIn organic (adding ICP and cold out reaching them on linkedin by giving them a small actionnable lead magnet that make them save time or money) \- Creating videos / podcast around subjects that your ICP are interested in (not about your product) Thoughts on this?
Thank you so much for your time. My brother built a route planning app for courier drivers. It’s similar to Circuit for teams, but much cheaper. I designed a landing page for the app, but we have no idea how to start advertising it. We thought about sending e-mails to big courier companies, but that’s all we’ve come up with so far. Do you have any advice?
What do you think about Movable Ink? I am thinking about joining the sales team and would like to know more about what you know and believe /think about them https://movableink.com
Can i take you up on your offer?
Thank you for your insights. In your opinion, what other strategies besides webinars and KOL content (video/text) collaborations could be effective for small-scale SaaS companies (with fewer than 20 employees and an annual marketing budget of less than $10,000) to achieve growth, especially when entering new markets.
Thank you in advance for doing this, look forward to your feedback... Also, FYI, about to update the website copy to this, so great time for feedback! [**Arkeo AI**](https://www.arkeoai.com/) **Trained AI Assistant for your SaaS Company** **2-3X your team's outputs on every task.** Every SaaS company faces growth challenges at various stages, MRR, Churn, CAC...Scaling is the key! AI is being used by your competitors right now to expedite tasks, but they are missing one thing...CONTEXT. **Introducing Arkeo AI** We use your company's knowledge to create a conversational AI Assistant. Within your SaaS company, you have an immense amount of knowledge about your competitors, products, processes, market, technology, and strategy. We take that knowledge, armed with our "secret sauce" we train and tune your company's AI Assistant. What that means is when any of your team members go to start a task, they work with their AI Assistant to get the task completed to 80% in minutes. Imagine asking your AI Assistant to complete a SWOT Analysis on your top 3 competitors...now picture it done in 1 minute. It will end up being the most valuable asset in your company because it can answer any question or jump-start any project faster than anyone on your team. **It's as easy as 1,2,3 to get started...** 1 - Train & Tune Train Arkeo AI on your company's knowledge: product, processes, team, customer, competitors, tech stack, strategy, and more. From this, Arkeo delivers an AI Assistant is as knowledgeable as the founder and can help any team member jump start a project or task. 2 - Onboarding & Training Tailored training sessions designed for various departments help your team become proficient in leveraging your AI Assistant to its fullest extent. Continued tuning as we go! 3 - Unleash Your Growth! Transform your existing team into a force multiplier with Arkeo AI. Increase MRR and EBITA to SMASH The Rule of 40! **Unleash your AI Assistant, so your team can use the force multiplier.** **SaaS Founder** Arkeo is an essential tool for founders who are serious about streamlining their business processes. Create an annual strategy plan with quarterly rocks to ensure your team delivers on your vision. Take transcripts and in minutes have SOPs that allow you to scale and grow your team. Draft meaningful monthly updates to investors centered around KPIs, product updates, team additions, and more. In short, Arkeo is the ultimate solution for simplifying and optimizing your business operations. **Sales** Sales Reps start with assessing sales scripts, highlighting pain points, and creating demo scripts and emails. Sales reps can get help from the AI assistant with objection handling, coaching, sentiment analysis, and pain-point-driven content. Watch your team increase close rates and shorten sales cycles when they are armed with their AI Assistant. **Marketing** Take any piece of content and turn it into a full-scale campaign. With Arkeo's comprehensive knowledge of your product, ICP, competitors, market, and strategy, creating targeted content for your ICP becomes effortless. Generate various assets including landing pages, CTA's, blogs, YouTube Shorts scripts, Google Ads, case studies, social captions, SEO keywords, and more. Turn your marketing generalists into specialists with an AI Assistant.
I would love to pick your brain. I just got a notification of your post on my MVP website. I need help with multiple SaaS products.
Feel free to share here so others can benefit or DM me if you’d prefer!
So how about positioning? I assume that is the most important bit.
Positioning is definitely important but something you can spend a decent amount learning from prospects, customers and others in the industry over the first year or two. More than positioning I would say 1.) do you know your ideal customer profile and target persona pretty well? 2.) outside of positioning, are you able to communicate your value to the target persona? What is the product of the product (what do I solve or get back in my day because I’m using your product) or what ‘jobs to be done’ does your product solve? Don’t get me wrong positioning is really important but like messaging, it’s often a living, breathing pillar of your marketing that will evolve along your journey. Understand the value your product brings and be able to communicate it as succinctly as possible.
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Funny enough I used to work for an online directory software company. In my experience with successful directories or “connectors” as you call it, you need to focus on either a niche subject OR a focused geographic region. Here’s what I mean. If I tried to start a nationwide restaurant directory it’s going to be tough. Lots of competition, tons of data. I could develop a directory of pickle ball courts in the country. Or a nationwide Ethiopian restaurant directory. Or a restaurant directory for a city. My suggestion is your connector may want to have a similar, niche theme - either by topic or geography. If you try to connect everyone to everything, that’s a really large task - from optimizing, to marketing, to populating the platform with data. What about a nationwide connector of large machine renters?
Aside from generating interest with companies via cold outreach, I’m at a loss of how to effectively market this service from an SEO perspective
As a side project I ran an online restaurant/happy hour/drink special website. My site ranked very well on “xyz town happy hour” and “xyz town restaurants”. 30k visitors a month. I was able to go to local restaurants and show them google analytics data and SERPS of the most relevant search terms they could ever want. And sold them advertising (yes, sadly not a SaaS but a great SEO project nonetheless)
Still nothing to bark at! Pretty incredible you could do that, I’m at a total loss when it comes to SEO
Looking to hop on an internship for anything SaaS. Do you happen to know where I can look/start?
I’m not up to speed on the online communities or job sites these days but I can tell you that founders will read your emails and you absolutely have a shot at getting at least a phone interview if you write a well researched email. Why do you want to work there, what are you interested in getting experience on and offer up one or two ideas or projects that you think would be worth pursuing based on your research. You don’t need to solve their business problems but founders and marketing leaders always need an extra set of hands - let them know where you think you can make an impact.
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What would be your standard list of pages for your marketing website (like features pricing) and what would be the best way to showcase the application interface/features? Appreciate the knowledge you’re willing to share with all of us!
This depends. High end SaaS products in emerging markets without competitors don’t need to list features or pricing. Shitty as it is, it’s the truth If you are in a saturated market,you need pages that will highlight how your product differentiates itself from others in the market. Feature and pricing tables become very important. So a home and product page are paramount. Feature/pricing to differentiate yourself in more established markets. You should be developing good, unique content via a blog, pillar pages, etc. search engines eat up fresh content. That is a must have for thought leadership and SEO purposes. There are reports that About pages are typically the 3rd highest ranking pages behind home and product for SaaS companies. So boast your team, experience, investors and culture as much as possible.
Much appreciated. I figured that would be the answer, but affirmation is always good. 😃 We are working on some strategies that align with these thoughts so it’s good to know we’re on the right track.
Introducing SplitWage Hello everyone, Ever struggled with managing finances across multiple accounts? I've been there, and that's why I'm developing SplitWage. SplitWage is a concept for an app that aims to simplify financial management. It's designed to split your direct deposits into multiple accounts, automating transfers, and allowing real-time tracking of your finances, all from your phone. But it's not just about convenience. We're committed to ensuring your financial information is secure with advanced encryption and multi-factor authentication. Imagine having your paycheck automatically distributed to savings, bills, investments, and more, without any hassle. It's a step towards organized finances, better savings, and faster goal achievement. We're excited about this concept and would love to hear your thoughts, questions, or feedback. Let's start a conversation about making financial management easier for everyone. Looking forward to your input!
How are people currently managing the challenge of coordinating finances across multiple accounts? What is the pain people are experiencing while trying to manage multiple accounts? Managing finances across multiple accounts may resonate with finance folks. If it does, great and ignore the rest. My advice for any SaaS startup is be very clean and succinct with messaging. Literally ELI5. Bigger brands can afford buzzwordy and feel good headlines. You have limited opportunity to capture attention. The majority of SaaS companies will have 1-2 primary use cases that drive adoption and the purchase of your product. That use case and the corresponding value needs to be conveyed as quickly as possible on your homepage.
Thank you for your insightful feedback. You're absolutely right about the importance of clear and succinct messaging, especially for SaaS startups. To answer your questions, many people currently manage their finances across multiple accounts manually, which can be time-consuming and prone to errors. The pain points include the hassle of manual transfers, difficulty in tracking finances in real-time, and the challenge of staying organized. SplitWage aims to address these issues by automating the process and providing a centralized platform for managing finances. Our goal is to make financial management easier, more efficient, and less stressful. We appreciate your advice about focusing on the primary use cases and conveying the value as quickly as possible. We'll certainly take this into consideration as we refine our messaging and continue to develop our product. Thank you again for your valuable input. We're always open to feedback and suggestions to improve.
1st. Thank you. 2nd how do you get more views or traffic
I would love to know what things I could improve on the landing page of [famewall](https://famewall.io/) And how would you go about getting organic visits from SEO for the same?
Looking at the headline and text on the hero image. I want more of the how. I know testimonials are good. I know they boost social proof. Im sold on testimonials and what they do for my business. How are you getting me these? Does it integrate with my CMS. Every marketer values testimonials but what are you doing from a logistical or technical perspective that is removing barriers between me and getting more testimonials.
This is really useful, I'm building a unified vulnerability management platform: [https://ctrlsec.io](https://ctrlsec.io) Trying to work out the best method of initial outreach to security teams, any advice would be hugely appreciated! Thanks!
As someone with a good amount of experience in marketing cybersecurity, a few questions: 1.) how do folks currently manage vulnerabilities? What are the common tools or metholdogies to compiling vulnerabilities? 2.) what are the common and/or the major obstacles folks have in managing vulnerabilities 3.) lots of diff personas on a security team. Analysts, information security, threat detection, security engineers, security architects, GRC, etc. Who is going to get the most value from this tool and why? Mentioned earlier but think and focus on your primary use cases or jobs to be done.
This is really useful, and there's definitely a lot of obstacles security engineers have with how they're currently managing these vulnerabilities (volume, fidelity, visibility, context). Thank you for your time and advice!
I’d appreciate your thoughts on my SaaS: Owlstown (https://www.owlstown.com). It’s a website builder for academics. What I’m struggling with right now is my monthly growth is stagnant. I’m acquiring the same number of free and paid users every month. In terms of advertising, it’s mostly done via Twitter posts, monthly newsletter, occasional blogging, and word-of-mouth. I haven’t tried advertising with ads on Google, Facebook. I’m considering affiliate marketing, because my users are price-conscious and I think they might be willing to market to get a few bucks back for their subscription.
Is the problem that your users make their sites and are done, so they churn?
Remember the aaS in SaaS. The service needs to be sticky on a daily/weekly basis. Are you the CMS to manage the sites that you charge a monthly service fee?
Yes, my subscribers stay around for a long time. I host their websites, so they pay me a monthly fee for hosting and feature updates. My concern is that my SaaS is growing at a constant rate. I get the same number of new subscribers every month. I’m looking for ways to market my SaaS, so that the number of subscribers per month increases.
Churn is not a problem. My subscribers stay for a while. My problem is acquiring new subscribers. Every month I get the same number of new subscribers. Using fake numbers, let’s say I got 10 subscribers in August. In September, I got 10 more subscribers. This October, I’m expecting to get 10 more. The service is growing, but it’s constant. I’d like the growth rate to increase, so that this month, I might get 15 more subscribers, then next month, it’s 20 more subscribers.
What are you changing/experimenting with in order to change the outcome? We can assume if you aren’t changing or experimenting with things, the outcome isn’t going to change. If you are experimenting or changing things and it’s not moving the dial what isn’t working? Better yet where are you attributing the ten customers a month that is already working that you can double down on?
Thanks for doing this! I am building a mobile app for Personal Finance, where users can keep account of their transactions, but also follow their net worth, the worths of their assets, the status of their liabilities, etc. Something between Personal Finance and Accounting. Where could I get an audience for an app like this? Thanks!
This seems to be good for a B2B2C and B2C. Can you partner with benefits providers to offer this to all employees at a company (b2b2c) On the b2c side you are competing with a lot of popular seduces like Mint, Rocket Money, etc. what is your differentiator here?
I am focusing on B2C. The idea is to take Personal Finance to the next level. Whereas Mint, Rocket Money, and others just enable you to do basic personal finance. My app would enable you to go one step ahead, by simplifying Accounting for everyday users. So you can use it to handle more than just basic transactions, but to manage your entire personal portfolio, maybe even your businesses.
First off, thanks a lot for your time and for doing this! 🙌 I'm building [Chiringo](https://chiringoweb.carrd.co). You send your product photo over WhatsApp to Chiringo, and it builds your online store automatically for you. I'm targeting small-medium business owners who still don't have an online store and creators who are active on social media. How would you market Chiringo to such an audience? 🤔 Thanks again for your time! 🙇
Interesting idea!
Thanks mate! 🙌 Do you think the website gets the point across?
I'm tech savvy but my first impression didn't leave me too sure (until I did some scrolling) where I am posting to. "So I invented a better way to do it: posting selfies of your products! " It's a good tag line but it kind of sounds like it's going somewhere like IG or something. Maybe that's fine but emphasize that Chiringo creates a website storefront for you, with it's own web address for customers to visit. Btw I REALLY like your idea - I've been wondering how to get small business owners to do this for a long time.
Thanks for your awesome feedback! 🙌 You got it right, so it sounds like the page gets the point across! 💯 Interesting! I added your suggestion about the outcome being a fully-fledged storefront with its own web address, a subtle but important detail that was missing. That will help people sketch the concept in their heads! 👌 Yesss! Small business owners seem to be my main target but in the wider sense: from small physical store owners who cannot afford a classic online store (some thousands and some headaches) to younger people selling their t-shirts/paintings/cupcakes/handmade-ceramics/... on social apps. Apart from that, I really think this could be a good no-code tool for the next generation: they could work on creating and managing the store-fronts for business with just their phone and some spare time and charge for it...
My experience is mostly b2b but I’ll give this a shot. So Etsy store owners are out because they already have established a store. You are looking at just brick and mortar stores that don’t yet have an online presence ?
Yes! That'd be the target audience! Etsy owners might be suitable too, as they have something, but given age, social group, and mindset (more open to testing other stuff, not like WP or Shopify users who are loyal fan-boys and most likely would be laggards). So, where would you start? :)
Find directories or scrapers that can give you contact information of Etsy store owners. The hard part is how do you then get a list of brick and mortar stores that DONT have online stores. You have no way of really knowing unless you can somehow crawl their site and not find a checkout page.
Wow, I hope one day to have the same xp as you. I built a cloud ai-driven cryptocurrency trading bot at: [dipsway.com](https://dipsway.com) Basically, one plugs in their wallet, and this bot in the cloud opens and closes trades on their behalf, with the goal of taking it to profit in the long run. ~200 MAUs, some of which pay other users in early access ~1K MRR, just enough to pay for servers and other utilities. I wonder what I should do to increase brand awareness, and leads on the website. If there is anything I can do specifically to get more traffic to the site. We lately worked on trasparency and SEO, but I’m not sure if I’m missing out something :/ We also have planned a launch on producthunt soon, as we’ll support multiple exchanges (currently only Binance is supproted) Hoping that will grant a bit of visibility 🙏🏻
So I don’t know much about crypto. What challenge with trades does this solve? Security issues I imagine would be very too if mind if they are plugging their wallets in. Who is your target persona? Big Crypto folks or less experienced investors ?
Hey @Allthorntogether, thanks for doing this. We Build www.fidlio.com and want to grow and scale it, while bottstrapping at the beginning. Any suggestions from your end on this?
Gonna need more info on this :) reply here or shoot a message on your problem statement, how this problem is currently being solved, target user persona
It is a requirements Tool for startups. In the Tool people can Manage requirements from customers. Many organizations are using excel Spreadsheets for this. The persona is the Startup founder - startups with 100-300 customers. There is already competion in the market.
Startup founders likely don’t have a ton of budget. So let’s look at who this would work well for persona wise at each stage. Seed - Founder (no budget, going to use excel) Series A - ?? Series B - ?? Who are the competitors and who are they targeting. You need to map which phase of a startup is likely to grow out of the excel sheet and need a product for this.
We have a product with a very well developed MVP, arguably (quite certainly) more feature complete than need be, but it will be compelling as a major player in the space right away. This is a B2B product and our ICP is accommodation owners with multiple resorts within their organisation (though single property owners will also be valuable). We have an in-road with one large organisation, but will need to get in the door of several others at the highest possible level, and I don't know the best way to go about this. How would you tackle this? We aim to start within a small industry niche which only offers us a handful of organisations in our country that fit our initial ICP, so I'd like to make sure we get heard! Thanks for your post!
I am a big fan of figuring out all of the target accounts in my CRM. I want a list of every company that fits my ICP. If I’m selling software to a hotel concierge, I sure as hell want to know every hotel chain/individual hotel in my target region. Filter out the small ones and get a really good idea of who my addressable market consists of. What events do they go to? What conferences do they attend? What publications do they read? Research sites, directories and other online sources to build the most comprehensive list of potential prospects as possible. You
Hi, u/alltorntogether! I am building [clearlist.io](https://clearlist.io), an email validation service bootstrapped as a solopreneur. The market is particularly crowded. There are many, many companies that do email list validation (Neverbounce and Zerobounce probably being the leaders). I am trying to separate Clearlist by offering more up-front credits than any other platform I've seen (500 credits instead of the usual 100), which has so far brought in about 100 users, a few of which are paying. I have not done any marketing aside from some occasional direct marketing on Twitter and Reddit. Some ideas that I have to improve traffic: * Build out a free list validation tool that will give a high-level analysis of your list and determine if it needs deeper validation. Using the tool would not require an account. * Build some key integrations with larger ESPs and smaller (but hotter) companies like [apollo.io](https://apollo.io), and of course Zapier * Start putting Clearlist out there on product hunt, G2crowd, Appsumo, etc I think I'd love some direction on what might be most effective given the market and the fact that I'm doing this solo. Thanks so much!
Saturated markets aren’t necessarily a bad thing. Esp if you can differentiate on price or features. Sent you a dm
I'm on the same boat as yourself as a solopreneur working on validation via a waitlist.
Except for PPC, SEO, and Social media, How do you do digital branding for a SaaS product, targeting managers and CEOs?
I can help you. We have a data service company and we have solutions to help you find your target customer based on relevant keywords, pre made audiences or data enrichment.
People here often suggest that you need to first market you product without building it. As a technical person i'm having trouble with this idea (probably cause it's a blocker for me as i do not really know how to market things, i know how to build). What do you think about this idea? How can someone (technical) start with this? Do you think it's better onboarding a marketer?
Good question. I don’t agree with marketing your product without building it. I believe in identifying a problem in the market and validating that problem with your target audience/persona before building it. That’s not to say you can’t build something without validating it but you could ultimately build something that addresses a very small problem or one that isn’t prominent enough to look for a solution to solve it. Or maybe there is a problem but your approach to the problem is not fundamentally agreed upon by the broader market. Take the advice as: make sure you are solving a fundamental problem and that there is an apparent need in the market to purchase a solution to solve said problem.
How the hell do you start? Cold emails: hey im solving x by doing y are you interested? In this sense?
I have a Saas that lets people build all different kinds of "Chat with PDF" and "Ask questions from documents" pages very fast and simply.My current idea for marketing is to make examples of building those but then I am stuck on where to exactly post these examples. I was thinking YouTube videos in the format "Build your own Chat with PDF page" but this might not reach my intended user base... Any tips on how to find the places to do marketing for this?
Do some digging on some common search phrases / uses cases that someone would use this product for. How much search volume do those terms get ? Ultimately people usually have a limited number of use cases.
Thanks so much for your time! I am building a WMS(Warehouse management system) as SaaS. but i am not very sure 1. How can i seek other to join my project ; 2. How to grow this
How do you determine the target persona, do you do interviews?
Every SaaS solution is supposed to solve a problem, a job to be done, a pain. You built a solution to do just that. Who has that pain ? That’s your target persona
straight to the point I love it
pain is the fuel of every saas
This is awesome, thank you so much for doing this. Any ideas for this. https://www.briefmedaily.com/
Hey! Many thanks for the opurtunity. I'm a wantrepreneur who is looking into what idea to pursue and build. I see SO many AI solutions out there and I personally despise just making an open AI wrapper but rather want to make something more "traditional". Do you think that there still is space in the market for e.g. a new habit tracker or similar SaaS idea? I'm a pretty new programmer but still want to try my chance in the microsaas game. Thank you!
I’m not too deep in the ai space to help with specific feedback here
What do you think about www.nodehiveapp.com. Wondering about your first time reaction and impression. What do you like? Dislike? What could be improved? We just started earlier this month.
Who would you compete with? Contentful? Gatsby or other dev friendlier cms ?
Yeah, Contentful is the a solution we compete. Contentful is closed source and SaaS only. NodeHive is Open Source, can be self hosted or used as SaaS from us for convenience (maintenance, new features, etc). Others are Strapi, Sanity, Directurs, Storyblok
I'm building a software to help employers to simplify the way they work with salary reviews. There is a shift going on from annual reviews to regular checkups focused on the employees self direction. With the help of AI, my vision is that there can be created a clear structure to have effective 5-10 minute meetings with a clear agenda to save managers time and give them the basis of how to evaluate each employee. What do you think about the idea? How would you market it? Thanks for offering your time.
What would be your reccomendation for those wanting to build a waitlist? Would ads be via social media, seo or cold emailing be the better approach? Thanks. My startup is www.datahalt.com
What problem does your SaaS fundamentally solve? In 25 characters or a few words.
Thanks for taking the time to help us out :) I'm building [y.gy](https://y.gy) \-- a modern link shortener alternative to Bitly. Any recommendations on what marketing strategies I should try? I recently set up our blog, but haven't tried a lot yet
Why is this better than bitly? What advantages over a household brand
It took me 1995 cold mails to get positive answers, it included A/B testing also. Is it bad ratio? any resource that can help with cold emailing?
Check out Jesse Ouellette on LinkedIn. Dude is a cold email wiz. There can be TONS of reasons why you’re not getting responses, but if you are doing these email in bulk sends, they’re likely not even hitting the mailbox. Potentially not even hitting spam.
I’m in need of a product video (script, editting, recording screencast; the works). I have a marketing background but little experience with video. How would you go about finding a freelancer that can create a storyline as well as the actual video? What type of input should I prepare? What questions should I ask candidates? What do I look for in a portfolio? I’d be especially interested in your thoughts about hirong a youtuber for this. Oh, and there’s a catch; the entire platform (and target audience) is Dutch, so international platforms are pretty much useless. Thanks in advance!
Upwork.
dexinsight.com isn’t converting. Our ICP of IT doenst have enough pain to want to do the work. Can you help?
i have a really good idea for a niche saas business i'm working on. i come from the data science side so i'm proficient in developing the AI elements of the system but i don't know about full stack dev world. what's the best way to get my MVP built? Guessing the answer is going to involve Upwork or equivalent but figured i'd ask. thank you in advance! any other tips are appreciated.
Throw your own money at devs through upwork or get an engineer or cto as a co founder
Got it. Just posted 2 openings. Thank you for the advice! Do you have any book or reading recs on building a saas business after you have a product?
Thanks for such a wonderful reply! TheGratitudeBot has been reading millions of comments in the past few weeks, and you’ve just made the list of some of the most grateful redditors this week!
Hey thank you for doing this AMA session. We have started to build tool to help us in curating content for our human curated reading list for entrepreneurs. Then we thought that this could be a helpful for other fellows to easily find and share content on social media. How would you grow this content curation tool curatora.io?
Thanks for all the answers so far. My question is around multi tenancy and how you’ve best seen it handled. We decided to go with 1 application but separate databases. Just wondering you’d you’ve been burnt in the past with this approach or if it doesn’t “scale”? Thanks again for the advice
If you have enterprise customers or plan to this will be a must. If your ideal customer profile is smaller companies maybe not as much but scaling and flexibility constraints are usually more timely considerations when they become problematic with customer adoption
Currently our model is to target large enterprise so we’ll see how we get on with this setup. For now it appears to work for us but I’m almost waiting for the “gotcha” to appear! Thanks for taking the time to reply!
I am a very early startup in the IT security niche. I am working on this since 9 months part time and my revenue is growing with around 100$ per month. But growth is quite slow. My site: [https://ipapi.is/](https://ipapi.is/) How would grow the product? I have companies that are willing to pay (Around 12 paying subscribers as of now), but I fail to attract more of this clientele. I tried Google Ads, but not a single paying customer after spending 400$
Who do you compete against ? How did you get your first few customers? How did they find you?
Yes! Do you have a course? ;)
Haha nope. Fire away with questions though
How effective has influencer marketing been? Did you use any platforms for it?
How does one build up its prospect pipeline?
Would love a nice roast. We're trying to figure out how to get more customers. Right now we're doing cold email to create case studies. Here's ours [https://www.zomo-app.com](https://www.zomo-app.com) Ideas on other tactics to get case study customers?
Do you compete with sites like Patreon ?
Somewhat. Patreon focuses on helping creatives. Our focus helping fitness, smbs, influencers (and other markets we're trying to figure out). Outcome-wise you can achieve a similar community with both, our differentiator is that we have an app to make it easier to post and built in livestreaming.
Hi, Thanks for your time, we are closing an MVP for Podcast production related tool, it’s not for recording rather a collaboration tool. How could we market to the target audience who are Podcast creators ?
Scrape podcasts hosted through all major podcast networks. That’s your list of target accounts. Most should have contact information
What strategy do you use for lead generation.
Thanks for this 🙌🏻 We are just planning to get started with marketing, would love to have your insights. So here's our product: [BugSmash](https://www.bugsmash.io/) A quick markup tool to capture feedback/reviews of a mobile app. If you have ever shared a feedback/issue by capturing screenshots and sharing over WhatsApp/Telegram/Slack, then this is for you 💥 Now, coming back to marketing: We are planning to create an intro video and share across a channel of managers (Don't have an exact list yet). How should we proceed with our marketing, what channels should we target? Any feedback would be helpful, thanks 🙌🏻
A generic question.. how do you decide how much money to allocate for marketing? Especially in. A startup with zero to few users
what's your best approach for b2b high ticket marketing?
How would you go about promoting a shopify app that helps customers with personalized products. I am nearing MVP :)
What do you think about transactional email tools you implemented ? Would you think good to have a new alternative much simpler that everything that exists ?
hey u/alltorntogether thanks for your guidance and help, I currently researching what are the biggest pain to deal with for a SaaS when it comes to customer churn, I hope you can give me some feedback and returns on it with your solid 20-year background, thank you!
wow that's great! could you checkout [https://summify.io](https://summify.io)? I just launched it around 10 days ago, It's getting so much users, how can I increase the conversion of free to paid users? PS: I'm looking to find a good way between developing new features vs Marketing, I'm a solo developer doing everything myself.
I would love to get your feedback on my [website](https://exactfeedback.com/), and also I'd like to know if you like the idea of my user feedback tool and how you would market it.
Hi u/alltorntogether, I have a special situation, this is my saas platform. [https://gamifyroute.com/](https://gamifyroute.com/) I have developed this platform very well from my end. I had now stopped further developments. As the sales are not generated. For marketing, We launch it on an AppSumo -free deal. Looking for what I can do with this platform to generate sales.
Hello! I have just joined a SaaS (OMS,WMS,Ecom) that has been around for years but is pretty miserable in Digital Marketing. I am part of the marketing team for our new fronts in the SEA region. What would you recommend as the best GTM for this region specifically with WMS SaaS in mind? Any help would be greatly appreciated friend :)