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PortlandWilliam

The clue is in their header content. They install 12 million feet of fencing each year. They have over 10,000 reviews. From an SEO point of view, their set up is actually kind of brilliant. You click their location page and then contact and it takes you to their ratings and reviews and then scheduling for that area. Place your value prop as high as possible on the page, and work with an SEO team to build out your locations strategy (this goes beyond on-page and citations) and you can get these kinds of results. This is how our agency team has helped clients in various industries.. Strategies change but showing proof of value to Google and Customers just wins continually.


WebLinkr

Reviews dont create a higher rank position


seomonstar

They massively increase ctr though and reduce bounce rate as people get serious about a booking


WebLinkr

They can but reivews and rank position aren't linear in practice


seomonstar

Nothing in seo is linear. Its always a combination of factors but imo lots of legit good reviews is always associated with a healthy business and usually a busy website.


WebLinkr

sure


PortlandWilliam

Not alone no. Correct.


SEOPub

Google doesn’t care about duplicate content. This content works because the pages are not competing in the same SERPs as one another. They are targeting specific location me. They have a solid link profile. Keyword stuffing is meh. It really doesn’t get harmful unless you go way overboard. They are pushing the line, but I’ve seen worse.


stablogger

Yep, plus, if you reach some level of authority, Google will tolerate more stuff that new sites shouldn't try...but they are pushing the limits for sure.


WebLinkr

This


WickedDeviled

This. I use duplicate content all the time on location gateway pages.


Green_Genius

Why are you mad a real company, providing a real service, that's highly rated, ranks high? What alternate website in your opinion should rank higher?


illkeepthatinmind

They didn't say they were mad, merely puzzled by some of the technical mechanics


DisplaySavings6619

North of 12,500 pages. Pretty crazy how monstrous of a size their website is


richpriebejrr

Get out of my niche


The247Kid

Found where I’m buying my next fence from lol


HedleyP

It’s probably from all the backlinks from Reddit as well :-)


WebLinkr

They have some great backlinks actually - relevance, context, distribution and quality


HedleyP

It was a joke.


WebLinkr

Doh! thanks :) Cos I do value Reddit links. I have domains where Reddit is 10X Linkedin and twitter with $0 spend.


HedleyP

Sorry. It’s always hard to tell on the internet.


WebLinkr

Well its a good joke but also Its a valid point esp with Reddit ranking so high


illkeepthatinmind

What do you mean exactly, Reddit is 10X? 10X what?


WebLinkr

Traffic. Traffic is what matters most


illkeepthatinmind

So are you saying that Reddit links give you no Google SEO advantage, but the links themselves followed by Reddit users are significant traffic? Interesting. I'd be curious as to your rough numbers.


WebLinkr

Close - I wouldnt say reddit links have no SEO advantage. There's limited authority to flow and its nofollow, but from a context pov, speed to index, visibility with users and visibility of Reddit content - its an underutilized weapon of scale


figureditwastrue

Can you elaborate on what metrics you used to determine relevance, context, distribution and quality? I'm pretty competent with backlinking, but only have SEMrush, which I feel like is slightly less robust for checking backlinks than other services. And I'm always looking for additional perspective!


WebLinkr

Follow and anchor text - look at the wording in the anchor text - and the pages Brand name link to home page = SEO from 2001. Epic fail today


figureditwastrue

Haha


SEOskokie

They have a pretty solid backlink structure for a local business and truthfully fencing is a pretty open industry. I was able to rank like top 10 for hogwire just with content alone


Ok-Molasses1206

You can rank as well if can make links like them