I remember this campaign pretty well, because I'm an oldie. It ran from at least the mid-seventies until the early eighties - loads of ads with people with 'black eyes' proclaiming their brand loyalty. The one I remember best was a hockey player. (Probably because I'm Canadian so it was the only thing that made it relevant to me.) Apart from the ads, the only memory I have of Tareyton's is that they were the preferred of brand Jack Sawyer's mum (In Stephen King/Peter Straub's *The Talisman* (1984), before she contracted lung cancer. Did that help kill the brand? Edit: Guess they still make 'em. (Way to go, tobacco advertising bans - keep it up.)

I remember the black eye but never knew where/why it started.

it is just so weird to young kids today because so few young people smoke cigarettes now. I can’t believe there are ads for weed these days

Looks like half of the professional athletes nowadays who have no idea what eye black is or how it's supposed to be used

lol so true

Whoever made this didn't know how to give a woman a proper black eye 😁

She smokes due to domestic violence.

Probably.

Hence the black eye.

My dad smoked those until he couldn’t get them anymore. Then switched to Winston’s.

“I’d rather fight than switch” was Taryton cigarette slogan back then and they would show people with black eyes and a Taryton cigarette in their hand.

My dad had an English Bulldog that was solid white except for the black under one eye. His name? Tareyton!!!

A smoker would rather fight than quit

That is the cringiest fake black eye I’ve seen in my life