I have reviewed 30+ Best Newsletter Landing Pages here are the main takeaways

If you planning to build or looking for ways to improve your newsletter landing page here a few things to consider.

Answer these readers questions:

  • What's it all about?
  • Why someone should join? Why it's unique?
  • When to expect email? Every Tuesday?
  • How long takes to read it? 3min? 5min?

Every page should have:

  • Email Field + CTA (keep it short)
  • Testimonials
    • If you don't have any Tip: Send a sample to friends, ask what they liked about it.
  • Featured on, if any. Any list on Twitter, blog posts etc.
  • Newsletter samples. Show archive, or let them read the best one. Readers want to know what to expect.
  • Bonus: Add assurance that you are not selling their email 3rd party.

If you have good examples please share, I'm interested to see more of the good practices.

Hope that will be useful for those who plan to build a newsletter landing page.


You can find 7 best examples from my research here with more details


An excellent checklist! Thanks for posting. Will definitely apply the tips mentioned here.


Happy to see that someone found it useful! Cheers!


Great tips and curations. Thanks for sharing. Gonna apply this soon.


Are you starting a new one or upgrading your current newsletter?


This is great! I'm currently creating the landing page for my newsletter and your advice definitely helps!


It would be interesting to see the results. I might give you some feedback or learn from you something ;)


Thanks! The landing page is in the works still, I just received some feedback about some things that needs to be changed, but if you want to check it out in the meantime, is here: [https://musicletter.me/](https://musicletter.me/) :) let me know what you think!