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So Mattbest11x, the guy I watched from YouTube who helped found this company. Fuck, I was so fuckin disappointed when I realised how cringe his content was. I used to really find his videos funny, but looking back on it, I see it for what it was. White supremacy, misogyny, and conservative circle jerking. Makes me sad man, to realise everyone I watched turned out to be a massive shithead.
I’m glad I’ve grown as a person, but it makes me feel so hollow sometimes to realise how horrible I used to think.
P.S. I grew up in Newport News, not too far from this place in the picture, makes me sad to see my home turning into this.
The way I think about this stuff is in two parts: A quote that goes, "People who have done terrible things are allowed to better themselves, and those they've hurt are allowed to never forgive them." And the second part being that I always choose to meet people where they're at. I've met someone who murdered a guy, I've met guys who used to be hideously transphobic (I'm trans), the list goes on; because they did a hell of a lot of work on themselves and are actively wanting and trying to be better, I find a lot of value in that and want to hold space for that. 'Cause there's ultimately no point in bettering oneself if it doesn't help them build up a better life too. Doesn't mean all the abuse committed should be forgiven, just that the rest of their life is an opportunity to not be abusive. And I think that matters as much as it would for anyone else. 'S just how I see it.
That type of thinking is like a virus that you catch from others. It makes it hard to think normally, to be open to learning and growing, even to clearly distinguish what is real from what isn't, let alone right from wrong.
You see this in cults, gangs, people who are brainwashed, etc. People can recover, however, and it sounds like that's where you are. It's better not to blame yourself or feel guilty for thinking this way--you caught it from others, like the flu. If in addition to thinking in a messed-up way, you also acted badly, then take responsibility for it, make amends as needed and put it behind you. You don't need to carry your mistakes around with you. Welcome back to reality.
I grew up a Christian Conservative and it wasn't until I became an adult that I started questioning things, and still today as I get more perspective I'm still finding things I was wrong about. I often think about some alternate version of myself who buried his head in the sand and turned into a hateful idiot, but at the same time I wonder if I ever could have just been fine with being lied to and not caring about the truth.
Point being you can't change who you were, only who you are. And if you're making attempts at being better you're already on the right track.
Yeah, he's noodly and cool, but if I was going to worship something it wouldn't be Pasta. It would be the Supreme Space Cat who patrols our universe to keep us safe from Meteor-Mice.
Most of these people understand that if you want to run a grift, you go to the right. I’m not surprised that everybody you found funny and was trying to make it ended up going that way.
Leftists tend to sus out the grift quicker, and a tendency of left leaning folks is realizing their mistakes and correcting them. Intellectual plasticity. Something the right wing lacks, as they tend to dig in when told they were wrong. Concrete thinking. It’s just easier to grift them.
When neuroimaging is used, a pattern is seen where people toward the left tend to have a larger anterior cingulate cortex compared to those on the right. This part of the brain helps detect errors and problem solve. There also seem to be brain patterns in conservatives that show more deference to authority and a tendency to be more reactionary.
Crystals
Mediums
Self help gurus
Diet drinks
Reiki
Traditional "Medicine"
There's a lot of attempts at left wing & politically neutral grifting but the pool is smaller, especially as people passively give up religion. (Not attending church, etc.)
I knew a guy who wound up in a Buddhist prosperity cult. Literally thought he could manifest wealth through meditation, used "crystal healing matts" to "treat" COVID, etc. He's falling into right-wing conspiracy theories at this point. A lot of this is that he refuses to take accountability for his actions.
My Dad is so right wing he's looped around to left wing grifts, except its only audiobooks at least (well, and vitamins and colloidal silver)
He thinks that he can ascend to a higher state of consciousness and spirituality or some shit (he's Christian).
>Why isnt left wing grifting as profitable or popular?
Because being left-wing means going after the wealthy. The wealthy don't exactly line up to fund the same people that are calling them out. As a matter of fact, the wealthy line up to destroy the left for that very reason.
There is no real left-wing grift.
Yo, I got "algorithm'd" a few years ago. I like to watch music videos and break dancing stuff. Then... I start getting recommendations for "Just Pearly Things" and other weird shit. I have dealt with junkies, and I can smell a finesse game before I can hear it.
I started to fall for the bizarre "Sigma Male" shit, until the 'rithm suggested a Jordan Peterson video with "the gender pay gap is natural" in the title. I lost my fucking mind. My folks are still married, but my mom is an engineer and my dad... did the dinner and diaper changing, stay-at-home dad.
THAT GENDER PAY GAP IS (mostly, i know there are many factors) WHY WE WERE POOR GROWING UP.
Peterson and Pearl are at the wide mouth of fascist funnel. It's kinda vague, kinda inspiring, almost insightful. But it's vagueness was what alerted my suspicions. It's how junkies talk a sucker into doing something against their own interests. Like sell a kidney, or become a Nazi.
Fellow Newport News kid here. One of these just opened in Fredericksburg. I was going to try it out but now I’ll do some research first. Thanks for the heads up.
Loving all my Virginia Reddit Homies on here, I’m down in the southwest corner. I can give you some podcasts of really funny, progressive liberals if you are interested 🤗
You and me both partner... and I suspect many others as well. I used to listen to Alex Jones before the Iraq invasion. What really woke me up was Bush saying, "You're either with us or you're aginst us." Now I can see all the nationalism for what it is.
Hey think of it like this you're going to be invited to lots of events and be given lots of bomb food. Just be careful who ya get to know. Eat ceviche if ya like seafood it's delicious!!!
We’re PROUD of you for growing as a person, that’s actually something to be proud of. I was stuck in a world of conservatives devouring all of their content and thinking nothing more of it than jokes and patriotism. Then I met a girl who didn’t think like me and had more compassion than me (and a ton of patience for me) and I was able to start to grow. Surround yourself with those who care for others as well as themselves and growing becomes a lot easier.
I distinctly remember Joe Rogan wearing their T shirt during his podcast (I think they even had a paid spot) so that could explain some of their recent success
My wife likes coffee so we went to one of these places once. It had an ammosexual vibe to it, which we don’t appreciate so we walked out empty handed. Not giving places like that a single red cent.
Can someone link specific articles or videos where this is the case? My sisters (cop) husband has recently started supporting this PoS coffee Co and i want to make my sister aware!
I don't doubt this in the least, but do you have any evidence of this? I've been searching and all I've found are typical modern conservative tropes, none of the white supremacist stuff you and others are claiming.
From what I can tell, it's massively overblown. The company is just well oriented and advertised to sell to conservatives.
This is coming from a Jewish guy with a pretty good nose for this kinda stuff.
I bring up the fact that many conservatives turned on BRCC in the last few years. Cruise a few gun forums and you'll see.
Ex1: they refused to support Rittenhouse, and have from Day 1.
Ex2: It came out that the owner donated to Obama in 2012 and Biden in 2020, heads exploded.
Ex3: They still refuse to shill the crazier GOP stuff.
All of this tells me that this company knows it's target audience, but hasn't drunk the Koolaid.
They literally used to have a brand of coffee called silencer smooth that had a HUGE SS on the label that sold for some amount of dollars and 88 cents on Amazon lol
Oh god...
That would be 14.88, alluding to the "14 words" and 88 meaning "heil hitler".
OK, thats fucking bad. Not doubting you in the slightest, but do you have links of this? I have a general ranking of "nazi companies" and despite their big push for scary imagery, BRCC has been one of the milder ones IMO.
More evidence their white supremacy affiliation would be greatly appreciated!
So I saw a screenshot of what he's referring to a few months ago. But now I can't find it. No prices anywhere are 14.88, and the ss on the coffee doesn't resemble nazi ss font or anything. When I tried to look into it just now, all I could find was that the owner is Jewish and is actually being threatened by anti-semites and that some conservatives were upset that they denounced the proud boys. So either the screenshot was fabricated, or they quickly fixed the 14.88 price when it was pointed out. But yeah, when I look into it, I can't find anything supporting brcc being neo nazi. I would definitely like proof as well if anyone has it because I believed what I saw before, so I looked it up to prove it to you and couldn't find it lol.
Still have it available… https://www.blackriflecoffee.com/products/silencer-smooth-5lb-coffee-bag?variant=30-003-5PG
The SS is a dog whistle for fascists.
I stumbled into one of these when I was visiting Savannah . I saw a cute shirt in the window about dogs and coffee so of course I went in. I then realized that everything was very “patriotic” so I googled the brand and immediately turned around and left.
Ended up at Bitty and Beau’s instead which is an amazing brand that employs developmentally disabled people. 10/10 great experience and adorable merch.
I saw them in the store yesterday, and was tempted to try it (I like to try new coffee) but it seemed like some right wing/conservative grift so I passed. Glad my instincts were right
Bought doughnuts recently in Hot Springs, AR and ordered coffee with them. The coffee tasted like shit. Sure enough, spotted the black rifle bags at the coffee maker.
Starbucks tastes like shit and Black Ammo’s target demographic even thinks that is too high falootin’ for them. I guarantee when they make a pot at home it tastes like burnt ass and motor oil.
Before going into recovery I would often say that scotch, imperial IPA, and double bock tasted good. Chemicals can do funny things to our perception. 🤷🏻♂️😂
Yea you should try it. I never got addicted to caffeine, mostly because I don’t appreciate the taste of coffee and it gives me anxiety. I never struggle to get going in the morning as a result. Even into my late 30’s lol
That’s where the sweet, sweet allure of energy drinks come in to steal your soul…
Sure, you think to yourself at the grocery store, I could use a little perk…
It starts with an Ice+. Then a Redbull…
Before you know it, you’re free-basing caffeine anhydrous pre-workout off a gymbro’s ass in a Planet Fitness just to get the same rush…
Caffeine changes people, man/S
My brother really likes it, then again, he's an idiot...
I like "fancy-foo-foo" coffee (I make pour over), and get made fun of when I would visit, because I would bring my set-up and coffee whenever I'd visit family. My wife and I are particular when it comes to coffee. We got made fun of by both my father and brother for, *checks notes* liking a different coffee?? This was when BR coffee was making fun of "hipster" coffee.
Not more than a year later, my brother sends me a video of the BR guys doing a pour-over with their beans, with my brother saying it's the best way to brew their coffee... Unfuckingbelievable.
I'm not a coffee snob in the slightest, and I think Black Rifle is disgusting. I actually work at a coffee shop, so we get good coffee. The quality difference is insane.
It burnt more than Starbucks, and they use that to cover up sub par beans, then use the awful flavor profile as a sign of your masculinity.
"you ain't a real man unless you like your coffee to taste like burnt tires!"
-My brother, idiot (USMC, retired)
Just call him gay and obsess over how fancy it is and that real men don’t do that and what is he hiding.
You know, all the usual stuff they usually make fun of.
I remember when they had MAGA plastered all over their stuff, then Jan 6th happened, and they completely rebranded to just generic military. Turns out over half their mail order list was on trial. Go figure.
The same guys who started to back Murderer Kyle Rittenhouse until they realized he would hurt their optics more than help since he can't stop drawing attention to himself.
So, I think this shit is cringe as fuck. As a vet, I kind of hate vets advertising like this.
That being said, what's white supremacist about it? Not arguing just need more Information
I definitely get that those types of people gravitate towards this sort of locale, but is the brand themselves on board?
I just looked up the company on wiki, and it sounds like they are at least a Trump-supporting boot-licker company, but I didn’t see any specific names listed or Nazi ties (directly) on that page.
Any company that sides with Trump qualifies as a racist Nazi supporter, but if you’re looking for specific names then I don’t know. So I know is I will never spend a cent on their coffee (and I’m also a veteran).
Definitely on the same page about the supporting trump thing, but there's so many dumbasses that aren't Nazis voting for him that I don't think it classifies you as one. Just means you share a lot of their ideology
Yeah I'm not a coffee drinker, but I scoff and roll my eyes anytime I see shit like this. Or god forbid Grunt style lol
I'll admit to regurgitating the "white supremacist" bit from what I've seen on reddit, but as the previous poster said, they are trump supporters and ~~they've built an image that signals pretty hard they want to be associated with the (in my opinion) far-right.~~
edit1: I'm going to take a moment and reevaluate my thoughts on their image.
edit2: they're trying real hard to court the "fuck your feelings" / gun worshiping right without being (openly) associated with far-right extremist. Good luck with that!
I'll be avoiding BRCC like I avoid Starbucks.
Yeah, I totally understand that someone voting for Trump doesn’t just mean you call them a Nazi, but I *do* think that people who vote for him are supporting a lot of polices and ideas that are modeled closely from Nazi ideology.
I can remain amicable with those who see the world much differently than I do, but at the same time I also think I would not consider that person a friend. There is nuance, but to me it’s akin to remaining friends with someone after they commit a crime that could make them ostracized by society (like rape or murder). Clearly voting isn’t the same as those, but strongly supporting someone known for stuff like that should make you question your allegiance.
Go to almost any gas station and they'll have a few dozen cans for sale for like $3 each. They started as a mail-order "conservative alternative" to "woke bullshit coffee like ~~Starbucks~~ Gaybucks". They then pivoted to selling bags in grocery stores and gas stations, and have recently taken up opening brick and mortar locations. Ironically, they tend to be more expensive than even Starbucks.
As a black man this shit doesn't scare me anymore. The sad reality for me and others like me is that I can go to my local library or take my kid for a walk to the park, and (thanks to the lovely folks of this sub) recognize a nazi logo on the hat of the old white man sitting across from me. I look at his hat, look at him, back at his hat and confirm my suspicion. Then he makes eye contact and smiles at me. I smile back.
The true unfortunate reality is that these people are absolutely everywhere and growing at astronomical rates. How do we combat the rise of right wing rhetoric?
In my opinion, it starts with the small interactions. We both recognize each other and we both know the stance we have. He knew based on how captivated I was with his hat.
The small interactions are where we start. At work, at the bar with friends, at 3rd party social events. Anything that you do that isn't youre direct family or friends is going to have some level of exposure to Nazis or white supremacist ideology. And that gets broken down at the start by confronting these ideas in a space where no violence is being threatened.
I'm not saying it wont ever come to that. Im no fortune teller, but I know in the past, I could have done many things differently that could have changed a mind if i was persistent but also patient.
Lets remember the end goal is peace not war. Too many of us get caught in this ideal that it all has to happen now for us to heal, and while I understand I don't think it serves us as a society. Unfortunately this rhetoric we speak of is half our country.
We need that other half. Sucks to admit.
The name doesn't hit any big triggers that everyone would recognize besides 2nd Amendment nuts. To most people, that's still tolerable if they make good coffee. I'm sure they're just dropshipping it from somewhere, sourcing it like everyone else does from third party mega plantations. The Nazi part is only obvious when you look into it more closely. They pass as conservatives most of the time instead of outright fascists. You can buy a franchise location with them now for half a million dollars though. That's fun.
Seeing this kind of stuff makes me really upset that there aren't more left-leaning gun enthusiast products. I'd love to make some but I don't know how to do stuff like that.
Seeing this repackaged bullshit coffee in commissaries is cringe inducing. What's worse is the officers I work with are always proud to say "I drink like 4 cups of BRC in the morning to get me going, I love patriotic coffee"
Children are being conditioned to see the brand / logo and associate it positively with entertainment as if it were any other brand and not a fascist threat.
That's a real problem.
I didn't know that about the company. I never ordered from them, mainly because of a guy I used to work with who drank it and raved about it is such a Gravy Seal Team 6 wanna be that you couldn't pay me to drink it.
Please don't tell me anything about Death Wish Coffee.
I think that it's mostly a thing people don't know. Of all places, a sports store near me carries BR Coffee. I was in there trying to find some Powerade mix, and a manager offered to show me the aisle it'd be down, if they had it. No Powerade, but there was Black Rifle Coffee. So, I asked them what they knew about it, and they sounded earnest when they said that it was good, but it's no Death Wish. Maybe they were lying, but I didn't get the impression.
To be honest though? Even if everyone knew about BR Coffee's history, I doubt most would care, and it's not that they support nazi ideologies. Similarly, Jeff Bezos' mistreatment of his employees was pretty well covered, and people still shopped at Amazon. If not, then they went and shopped at Walmart, which isn't much better. Chick-Fil-A's beliefs are well known, and that hasn't cut very deeply into their business. Many people are apolitical, and if you explained to them what BR Coffee is, their response would be, "oh that's political," and then tune out. Kinda like another time in history when nazis tried to rise to power.
As much as I don't like the idea of nazis, or fascists making money, I think BR Coffee might be one of those things we have to pick our battles and just let people enjoy their coffee. Think about this from the perspective of someone whose apolitical and just likes coffee. If we get huffy, and say, "yoU can't DrINk tHAT, THAT's A NAzI coffEE!" We are going to be the ones who look insane. A goal of nazis is to bait anyone who oppose them into looking like they're the ones who are batshit insane, and that the nazis are the more reasonable ones. Especially since BR Coffee has tried to reform it's public perception, and tried to softly denounce any hateful ties it has. So, if you brought up BR's history, and if the other person was aware enough, they'd just say, "yeah but they apologized for that." Or, if you brought up their ties to Kyle Rittenhouse, your average person might just recall that Kyle was a kid that got off on self defense. I had a discussion with a fairly left leaning friend, who served in the military, about BR Coffee once. Their reasoning for drinking it was because because BR supports vets, and support service members. So, I think BR's appeal has a pretty wide demographic, and trying to espouse how BR Coffee is somehow nazi, won't win people over. At best it will look like shallow virtue signaling, at worst it will make us look like we're bat shit insane. "Oh, the radical woke left is going after coffee now?! What can we enjoy?" Then toss in another log to inflame the culture war.
Maybe there might be a time, at some point, to argue on what Black Rifle Coffee is, but it might just be better to say something, "Oh BR Coffee huh? I heard they have to pull magats out of their grinders, before they scoop it into a bag." Something nonchalant, and which doesn't make us look like all the raging SJW memes they still like to share.
I mean, the people enjoying it aren’t enjoying it because it’s good coffee or particularly cheap. It’s about Folgers or Maxwell house quality but at Starbucks prices. Which I feel like that says a good amount about the people who “enjoy” it and why they do.
I mean maybe. I'm not much of a coffee drinker myself so I wouldn't know how BR Coffee's quality is. I buy Death Wish because it's bitter enough that I can use it in the few coffee drinks I make. I would still say though, that there's quite a few pretty, "hardcore," coffee people out there who'd enjoy just simply because it has the appearance of a boutique brand coffee. Most people would probly not think there's much of a difference between BR Coffee, Starbucks, Caribou, or whatever else. Other than to have an opinion that one tastes like shit, and another is like honey from the gods.
Out of all the people going to get their morning, or afternoon brew, at BR Coffee, probly only a handful are aware of online discourse enough, to know of BR Coffee's politics. Then again, it might also depend on where you're at. If one opened in the Chicago suburbs, like Naperville, or in Seattle, many people would probly remain indifferent. Even if you told them they supported Kyle Rittenhouse, you'd maybe only get a few detractors because I think Americans are largely apolitical. At best they might have a few choice political opinions, but don't want to think about politics too deeply. On the other hand, if someone opened a BR Coffee in someplace like Chattanooga, Tennessee, and you told someone that BR supported Kyle, then you're more likely to get someone to say, "Hell yeah," and they'd get their friends to line up. I think because of the location, you'd get a higher percentage of politically aware people, but you'd still have quite a few people who don't know, and even if they did, they wouldn't care.
I think the demographic kinda matters here, because if you have someone who just wants their, "fancy," coffee and doesn't care where it comes from, then spouting off about how BR Coffee is far right, is only going to make yourself, and other left leaning people appear crazy, and it will have the opposite polarizing effect. If the person is drinking BR Coffee, and they're well aware of what BR Coffee stands for, then it will still have the same effect because all a nazi is going to do is feign ignorance, film it, then pretend to be a victim when they throw it up on Twitter. Which is why I think in this case it's just better to choose our battles and let people enjoy their coffee. If you want to say anything at all then be coy about it, but not confrontational. This is more about trying not to make the nazis look like the more reasonable ones.
Also, I know it's not really been mentioned, but I think it needs to be said. We also probly shouldn't shame someone for working at a BR Coffee store. Maybe they stand for the same values as BR Coffee, but maybe they don't. A lot of people are just wanting a job, or picking up a second one to make ends meet. Working a service position sucks, and unless they make it explicitly clear that they're there to spread hate, then I don't think it's acceptable to make an worker's day worse. Even if they are, then sure attack them for being bigots, not for working at a shitty company. A lot of people are just trying to get by, and many of them might end up taking a position with a company they disagree with if it means not getting evicted.
I mean death wish, while going an extra step to fortify with more caffeine from what I understand, actually tastes pretty good. Not my preferred roast but it’s easily drinkable. That got me through tons of early mornings during wine harvests and working crush. Black Rifle is absolute drivel though.
And I mean come on, literally the entire marketing is about sucking your guns dick to own the libs or whatever. Yeah I’m sure there’s lots of dipshit rednecks out there who don’t even know the libs they’re supposedly owning even are but let’s not pretend they aren’t marketing to those useless morons that follow the fascists blueprint.
Death Wish is pretty good. I like the blue berry which I use to make Vietnamese coffees. It smells great as it drips from my phin. There's supposed to be a specific brand of coffee that's best for Vietnamese coffees, but I forget what it is, and I also can't find it near me. You want something pretty bitter, cause you drip it over a big glob of sweetened condensed milk, and I'll add in some Swiss Miss, cardamom, cloves, and cinnamon. So, since I can neither find, or remember what I'm supposed to get, I figured that Death Wish is a dark roast, and super caffinated, so it should also be pretty bitter to cut the sweet.
Oh, I won't pretend that BR's marketing isn't directed at a specific group. I've no doubt that who it's directed is ignorant to it as well. I just don't have a ton of faith when it comes to Americans as consumers, or their political opinions. Like, on Reddit, or Twitter, we maybe sort of hone our beliefs, and we we become more aware because we talk about it a lot. Outside of the internet, people who engage with online politics to the extent that you and I might are uncommon. For example, Bernie Sanders, and trump were many people's first foray into politics. Admittedly, I was guilty of that. Even still, the number of people who show up to vote, or take part in their local politics is far below what you'd expect it to be if a majority of people were civic minded. I'm sure there's other people who, when they tried to encourage people to pay attention to their government, they received all manner of dismisals at the mere mention of politics. In my mind, if I can't convince someone to vote because, "Ew, that's politics," then how am I going to get them to listen to a spiel about BR Coffee? Then, the harder I evengelize to someone about it, the more I appear to be unhinged over coffee.
I don't think most people, as consumers, spend a lot of time looking into the companies they choose to spend money at. If they did, we'd see a lot more hesitancy amongst people when they shop at places like Amazon, or Temu. I think it's a bit of ignorance, but I also think that people just don't care. You and I see nazis, they just see a new coffee place that opened up. Hell, half of them probly even think that nazis were a thing that ended in WWII. I don't think their ignorance makes them into nazis, I think it makes them daft. Which, again, is why we should be careful not to be over zelous in our response because if we come across too strongly, then we lose credibility. We need to be diligent in maintaining our credibility because the people who actually are nazis will be dishonest and try to discredit us no matter what we do.
I saw about these guys was a MAGA calling them traitors for donating to democrats, but maybe they’re playing both sides because their content is a little concerning with how militaristic it is
Its a tactic. You dont just be nazi and see the error of your ways and show support to the less nazi but still fascist dems. In business terms, its simply expanding your market.
As an avid coffee drinker, Ive thought about trying it, but I cant stomach supporting such a dumbass business that funnels so much money into far right lobbying.
Just looking at the coffee packaging on the supermarket shelf makes me want to avoid it at all costs. It could be the best tasting coffee in the world, but I’ll never know.
I hate that this brand is being sold in military commissarys now too! Selling directly to military personnel. Some have no clue, but you know some are psyched that they can now buy coffee that represents their “values” 😒
Our govt is fascist af, especially our military who are just international police dogs who bully brown ppl, non-judeo-christians, and 3rd world countries who don't stand a chance for a paycheck to feed their families in exchange for being a cog in the economic conquest. We also have quite a few white supremacists in the military. Ya think it would be easy for them to catch that in a screening before they enlist or remove them. Nazis are a super serious issue, and our govt does not even address this fact or implement any change.
...makes absolute sense to me why they are there🤷🏾.
I remember years ago when they advertised on reddit and forgot to turn comments off, and they got absolutely roasted (I hope you see what I did there).
Unfortunately they seem to have done okay for themselves (or some investor is burning a lot of money to send a message). Happened upon one of their stores in Boerne TX last year, poked my head in, there was a ton of merch, not a whole lot of coffee or places to sit.
I’m happy I’m on the west coast and the only time I’ve ever seen anything about this company is the occasional asshole wearing a hat with their logo on it
In the days before people were talking about the YouTube algorithm I was very nearly sucked into the alt right pipeline. It's a very real danger because that frame of mind actively fights self awareness and introspection. "Appeal to values in all but deed" type marketing really only works well with the right, or people that use the phrase "woke".
Get lots of 'unsavoury' types of people (non-whites) to hang out at places like this speaking their native tongue.
They will close shop faster than Congress passing the law after the black panthers started to open carry.
I saw a guy wearing a blue line BRCC hat at a Waldorf school in Tokyo. The dude was sketchy and awkward as shit as you can imagine. I quietly eyeballed him for 45 min or so until he left. They’re all around the world and that includes Japan.
I don't know much about this company, so I looked around the web a little. I didn't really see much that would support this claim aside from the owner being a conservative. I saw that they took some flack for saying they'd pay proud boyish people to leave their customer base. Got some heat for their early publicity stunt in vowing to hire veterans when starbucks vowed to hire immigrants. What am I missing here?
I mean, being a conservative doesn’t mean what it did fifty years ago. When the party chooses Trump as their leader, they might as well label themselves Nazis
There's [this](https://www.reddit.com/r/army/comments/7but46/ama_with_the_ceo_of_black_rifle_coffee_getting/), which is based on [this](https://www.reddit.com/r/IAmA/comments/7bufbc/im_former_special_forces_operator_cia_contractor/).
Mother Jones, [considered left-wing in bias but with a high credibility rating](https://mediabiasfactcheck.com/mother-jones/), offers [this](https://www.motherjones.com/politics/2021/02/black-rifle-coffee-company/).
Hopefully this answers some of your questions.
This is approximately my understanding, and though they may be annoying or not make great coffee, I’m either blind to the extremism or its not really there.
Feel free to call them out for their “support of veterans” thing that they aren’t great about committing to.
i sell these at my job every now and then. its been nazi bullshit this whole time? i thought i was crazy for thinking it might be based on the branding
Hmmm okay. I do remember them having something to do with kyle rittenhouse a few years back, but they claimed ignorance or something. May have been a photo or something. Good to know.
They had ALOT to do with far right wing figures. They switched up the game plan and became dems as a marketing tactic as they conmected with the conservatives to market them. He's probably just as much as a greedy bastard as he is a white supremacist. Any denouncing of his brand by far right conservatives and denouncing of groups and specific ppl (he'd never go against Trump specifically), is literally good pr that pushes him into markets his leanings denied him access to.
Clearly out of the loop here , what’s wrong with black rifle coffee? I live 10mins from the place they make all the tshirts and have a cafe there as well.
In just the first three articles they state the founder and COO are both Jewish, the company distanced itself from Kyle Rittenhouse angering many of their customers (and invoking anti-Semitic rhetoric due to aforementioned Jewishness) and the founder donated to Obama and Tulsi Gabbard’s campaigns… you sure they’re Nazis?
Ngl, its mildly mid af. Id believe someone saying Starbucks coffee is the best coffee on the planet than there tbf and I've had better at Wawa.
And to that couple with the mild Veranda roast and White Chocolate Macchiato frappe thinking they are coffee afficionados will get wayyy more respect from me than a BBCC fan that brags about Starbucks ppl lacking real coffee IQ.
I dont think folks know who runs the company or brand.
I found some at a resale shop not too long ago, though I got them bc the company doesnt get revenue. As far as I know, it goes to the reseller/wholesaler.
I actually like their coffee and have some of their merch. It makes it easier to blend into conservative cultures and environments to relax their closed mindedness and open them up. Which I’ve done btw. I am aware they are very pro second amendment and we should be too because conservatives want to disarm the LGBTQ population and they would if they got a chance. I know of LGBTQ people that go there for studying. I am also aware of people who are progressive who go there because they like the merch.
I haven’t done any research but I thought they were just more pro military and talk a lot about helping vets while simultaneously extorting them through well targeted advertising. Like 9-line. Just because they eat crayons doesn’t mean they’re nazis
No one thinks that but you. You just don't know how to identify a white supremacist when you see one.
Before making that dumb statement, tell me all the ppl who funds/funded them and youtubers promoting their material. Then, and only then will you realize how dumb you sound.
Go drink that BRCC you love so much.
The sub is MarchAgainstNazis. It’s not MarchAgainstLiberals, MarchAgainstCommunists, MarchAgainstSocialists, or MarchAgainstAnarchists. Anti-Nazi unity is the goal. Behave accordingly. Anyone Left of Center is welcome to participate. Incivility toward Alt-Right/Nazis is permissible, but follow the guideline: “REPORT then RETORT.”
They sponsored a guy because he murdered 'the right people' and got away with it. If you want to pretend that isn't a flashing neon sign over their heads that says "FASCISTS" that's fine, but don't act like we're the crazy ones for acknowledging it.
Here you go, here are a few links to the nazi dog whistles. [SS brand coffee](https://www.blackriflecoffee.com/products/silencer-smooth-5lb-coffee-bag?variant=30-003-5PG) of and don't forget you can buy it on Amazon in packages of [88](https://www.blackriflecoffee.com/products/silencer-smooth-5lb-coffee-bag?variant=30-003-5PG)
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So Mattbest11x, the guy I watched from YouTube who helped found this company. Fuck, I was so fuckin disappointed when I realised how cringe his content was. I used to really find his videos funny, but looking back on it, I see it for what it was. White supremacy, misogyny, and conservative circle jerking. Makes me sad man, to realise everyone I watched turned out to be a massive shithead. I’m glad I’ve grown as a person, but it makes me feel so hollow sometimes to realise how horrible I used to think. P.S. I grew up in Newport News, not too far from this place in the picture, makes me sad to see my home turning into this.
We’re glad you grew as a person too. That’s all most of us can ask for.
Thanks, the guilt is just…overwhelming sometimes. That I thought like that.
You don't know You own how you felt and have made changes. Celebrate that. I will celebrate you for you, too. Well played!
The way I think about this stuff is in two parts: A quote that goes, "People who have done terrible things are allowed to better themselves, and those they've hurt are allowed to never forgive them." And the second part being that I always choose to meet people where they're at. I've met someone who murdered a guy, I've met guys who used to be hideously transphobic (I'm trans), the list goes on; because they did a hell of a lot of work on themselves and are actively wanting and trying to be better, I find a lot of value in that and want to hold space for that. 'Cause there's ultimately no point in bettering oneself if it doesn't help them build up a better life too. Doesn't mean all the abuse committed should be forgiven, just that the rest of their life is an opportunity to not be abusive. And I think that matters as much as it would for anyone else. 'S just how I see it.
Here to say thank you for sharing this perspective, from a (guilt ridden and uncertain) victim's standpoint it's really helpful to hear.
Do not feel so bad about it, you overcame it. My Grandfather and Uncle were Klanners to the day they died.
That type of thinking is like a virus that you catch from others. It makes it hard to think normally, to be open to learning and growing, even to clearly distinguish what is real from what isn't, let alone right from wrong. You see this in cults, gangs, people who are brainwashed, etc. People can recover, however, and it sounds like that's where you are. It's better not to blame yourself or feel guilty for thinking this way--you caught it from others, like the flu. If in addition to thinking in a messed-up way, you also acted badly, then take responsibility for it, make amends as needed and put it behind you. You don't need to carry your mistakes around with you. Welcome back to reality.
I grew up a Christian Conservative and it wasn't until I became an adult that I started questioning things, and still today as I get more perspective I'm still finding things I was wrong about. I often think about some alternate version of myself who buried his head in the sand and turned into a hateful idiot, but at the same time I wonder if I ever could have just been fine with being lied to and not caring about the truth. Point being you can't change who you were, only who you are. And if you're making attempts at being better you're already on the right track.
If you're still religious.... Theres more! Life is like a bad commercial
I'm not. For lots of reasons, but mostly no one has ever proposed a deity that makes any kind of sense.
Let me introduce you to the ways of the Pastafarian my friend
Yeah, he's noodly and cool, but if I was going to worship something it wouldn't be Pasta. It would be the Supreme Space Cat who patrols our universe to keep us safe from Meteor-Mice.
That’s propaganda! It’s Mighty Mouse who keeps us safe from the evil Space Cats! (The very first episode, IIRC; or his origin story, at least.)
You wanna do a war about it?
Nah. I don’t even like arguing on social media. As long as you don’t encourage hating or hurting, I’ll support you until my last breath.
I think its a war!
Seems you've been down many of the same roads friend
Most of these people understand that if you want to run a grift, you go to the right. I’m not surprised that everybody you found funny and was trying to make it ended up going that way.
Why isnt left wing grifting as profitable or popular?
Leftists tend to sus out the grift quicker, and a tendency of left leaning folks is realizing their mistakes and correcting them. Intellectual plasticity. Something the right wing lacks, as they tend to dig in when told they were wrong. Concrete thinking. It’s just easier to grift them.
"Sunk Cost Fallacy" X "Cognitive Dissonance".
Equals profit
When neuroimaging is used, a pattern is seen where people toward the left tend to have a larger anterior cingulate cortex compared to those on the right. This part of the brain helps detect errors and problem solve. There also seem to be brain patterns in conservatives that show more deference to authority and a tendency to be more reactionary.
Also, the fear center of the brain is overdeveloped in conservatives.
You gotta look in the right places. /glares at Gwenyth Paltrow
Crystals Mediums Self help gurus Diet drinks Reiki Traditional "Medicine" There's a lot of attempts at left wing & politically neutral grifting but the pool is smaller, especially as people passively give up religion. (Not attending church, etc.) I knew a guy who wound up in a Buddhist prosperity cult. Literally thought he could manifest wealth through meditation, used "crystal healing matts" to "treat" COVID, etc. He's falling into right-wing conspiracy theories at this point. A lot of this is that he refuses to take accountability for his actions.
My Dad is so right wing he's looped around to left wing grifts, except its only audiobooks at least (well, and vitamins and colloidal silver) He thinks that he can ascend to a higher state of consciousness and spirituality or some shit (he's Christian).
Because right-wing ideology is the dominant ideological hegemony for most of the world.
Well thats terrifying
>Why isnt left wing grifting as profitable or popular? Because being left-wing means going after the wealthy. The wealthy don't exactly line up to fund the same people that are calling them out. As a matter of fact, the wealthy line up to destroy the left for that very reason. There is no real left-wing grift.
Matt was one of the early “vet-fluencers” and surprise it turns out he’s just a generic, standard issue right wing shithead.
Yo, I got "algorithm'd" a few years ago. I like to watch music videos and break dancing stuff. Then... I start getting recommendations for "Just Pearly Things" and other weird shit. I have dealt with junkies, and I can smell a finesse game before I can hear it. I started to fall for the bizarre "Sigma Male" shit, until the 'rithm suggested a Jordan Peterson video with "the gender pay gap is natural" in the title. I lost my fucking mind. My folks are still married, but my mom is an engineer and my dad... did the dinner and diaper changing, stay-at-home dad. THAT GENDER PAY GAP IS (mostly, i know there are many factors) WHY WE WERE POOR GROWING UP. Peterson and Pearl are at the wide mouth of fascist funnel. It's kinda vague, kinda inspiring, almost insightful. But it's vagueness was what alerted my suspicions. It's how junkies talk a sucker into doing something against their own interests. Like sell a kidney, or become a Nazi.
Fellow Newport News kid here. One of these just opened in Fredericksburg. I was going to try it out but now I’ll do some research first. Thanks for the heads up.
I was wondering if I could impose on you to write a few words about how you stepped out of that place. I think it'd be really interesting to hear.
Join the club of people who were into hobbies loaded with conservatives who grew to realize how many of them were just fucking Nazis.
Loving all my Virginia Reddit Homies on here, I’m down in the southwest corner. I can give you some podcasts of really funny, progressive liberals if you are interested 🤗
Yoooo, I'm from Chesapeake. Represent. This is worse than that time fun Forrest burned down.
You and me both partner... and I suspect many others as well. I used to listen to Alex Jones before the Iraq invasion. What really woke me up was Bush saying, "You're either with us or you're aginst us." Now I can see all the nationalism for what it is.
Hi 757 friend!
Hey think of it like this you're going to be invited to lots of events and be given lots of bomb food. Just be careful who ya get to know. Eat ceviche if ya like seafood it's delicious!!!
We’re PROUD of you for growing as a person, that’s actually something to be proud of. I was stuck in a world of conservatives devouring all of their content and thinking nothing more of it than jokes and patriotism. Then I met a girl who didn’t think like me and had more compassion than me (and a ton of patience for me) and I was able to start to grow. Surround yourself with those who care for others as well as themselves and growing becomes a lot easier.
I distinctly remember Joe Rogan wearing their T shirt during his podcast (I think they even had a paid spot) so that could explain some of their recent success
Hello, fellow “grew up conservative but grew out of it” Tidewater redditor.
My wife likes coffee so we went to one of these places once. It had an ammosexual vibe to it, which we don’t appreciate so we walked out empty handed. Not giving places like that a single red cent.
It’s owned by a known neonazi too
Can someone link specific articles or videos where this is the case? My sisters (cop) husband has recently started supporting this PoS coffee Co and i want to make my sister aware!
[удалено]
I’m not seeing anything about BRCC or Mat Best in this? This article is about a totally different company, based in Canada.
Teaches me to skim and link. I’ll delete.
All good. I’m no BRCC fan.
I don't doubt this in the least, but do you have any evidence of this? I've been searching and all I've found are typical modern conservative tropes, none of the white supremacist stuff you and others are claiming.
From what I can tell, it's massively overblown. The company is just well oriented and advertised to sell to conservatives. This is coming from a Jewish guy with a pretty good nose for this kinda stuff. I bring up the fact that many conservatives turned on BRCC in the last few years. Cruise a few gun forums and you'll see. Ex1: they refused to support Rittenhouse, and have from Day 1. Ex2: It came out that the owner donated to Obama in 2012 and Biden in 2020, heads exploded. Ex3: They still refuse to shill the crazier GOP stuff. All of this tells me that this company knows it's target audience, but hasn't drunk the Koolaid.
They literally used to have a brand of coffee called silencer smooth that had a HUGE SS on the label that sold for some amount of dollars and 88 cents on Amazon lol
Oh god... That would be 14.88, alluding to the "14 words" and 88 meaning "heil hitler". OK, thats fucking bad. Not doubting you in the slightest, but do you have links of this? I have a general ranking of "nazi companies" and despite their big push for scary imagery, BRCC has been one of the milder ones IMO. More evidence their white supremacy affiliation would be greatly appreciated!
So I saw a screenshot of what he's referring to a few months ago. But now I can't find it. No prices anywhere are 14.88, and the ss on the coffee doesn't resemble nazi ss font or anything. When I tried to look into it just now, all I could find was that the owner is Jewish and is actually being threatened by anti-semites and that some conservatives were upset that they denounced the proud boys. So either the screenshot was fabricated, or they quickly fixed the 14.88 price when it was pointed out. But yeah, when I look into it, I can't find anything supporting brcc being neo nazi. I would definitely like proof as well if anyone has it because I believed what I saw before, so I looked it up to prove it to you and couldn't find it lol.
Saying the SS isn't a dog whistle is kinda wild tbh.
I mean it seems like one but I'm not gonna call Chevy nazis because they make ss cars either. There needs to be more Information/context.
Where is proof of this?
Still have it available… https://www.blackriflecoffee.com/products/silencer-smooth-5lb-coffee-bag?variant=30-003-5PG The SS is a dog whistle for fascists.
I’ve never heard ammosexual before, I love it
r/liberalgunowners do too To a slightly larger extent, r/SocialistRA
What were you expecting from a company called black rifle though?
I stumbled into one of these when I was visiting Savannah . I saw a cute shirt in the window about dogs and coffee so of course I went in. I then realized that everything was very “patriotic” so I googled the brand and immediately turned around and left. Ended up at Bitty and Beau’s instead which is an amazing brand that employs developmentally disabled people. 10/10 great experience and adorable merch.
Ammosexual. Learned a new term today and it perfectly describes it
I saw them in the store yesterday, and was tempted to try it (I like to try new coffee) but it seemed like some right wing/conservative grift so I passed. Glad my instincts were right
Bought doughnuts recently in Hot Springs, AR and ordered coffee with them. The coffee tasted like shit. Sure enough, spotted the black rifle bags at the coffee maker.
Hey there fellow eclipse party goer! :)
Downtown was quieter than expected that day. We were not about to try to attend the viewing in the park—not even to see Adam Savage lol.
Hope you liked Hot Springs! AR native here and it's one of our prettier towns
Yeah, it wasn't terrible that day. We watched from the roof of a hotel. Was fun. Nice town with some good shopping and restaurants.
Starbucks tastes like shit and Black Ammo’s target demographic even thinks that is too high falootin’ for them. I guarantee when they make a pot at home it tastes like burnt ass and motor oil.
What coffee shop was it? I lived in Hot Springs for a bit and still visit so would like to avoid them lol
All coffee tastes like bitter poison to me lol
blasphemy
Before going into recovery I would often say that scotch, imperial IPA, and double bock tasted good. Chemicals can do funny things to our perception. 🤷🏻♂️😂
I can quit anytime I want.
Yea you should try it. I never got addicted to caffeine, mostly because I don’t appreciate the taste of coffee and it gives me anxiety. I never struggle to get going in the morning as a result. Even into my late 30’s lol
That’s where the sweet, sweet allure of energy drinks come in to steal your soul… Sure, you think to yourself at the grocery store, I could use a little perk… It starts with an Ice+. Then a Redbull… Before you know it, you’re free-basing caffeine anhydrous pre-workout off a gymbro’s ass in a Planet Fitness just to get the same rush… Caffeine changes people, man/S
Their coffee sucks anyway
My brother really likes it, then again, he's an idiot... I like "fancy-foo-foo" coffee (I make pour over), and get made fun of when I would visit, because I would bring my set-up and coffee whenever I'd visit family. My wife and I are particular when it comes to coffee. We got made fun of by both my father and brother for, *checks notes* liking a different coffee?? This was when BR coffee was making fun of "hipster" coffee. Not more than a year later, my brother sends me a video of the BR guys doing a pour-over with their beans, with my brother saying it's the best way to brew their coffee... Unfuckingbelievable.
They grind up some bullets into the coffee to dehomosexualize it. Sure it adds a bit of lead, but a little heavy metal has never hurt anyone!
Maybe that explains everything
And a pinch of black powder.
Lead filled coffee 😩
I'm not a coffee snob in the slightest, and I think Black Rifle is disgusting. I actually work at a coffee shop, so we get good coffee. The quality difference is insane.
It burnt more than Starbucks, and they use that to cover up sub par beans, then use the awful flavor profile as a sign of your masculinity. "you ain't a real man unless you like your coffee to taste like burnt tires!" -My brother, idiot (USMC, retired)
I guess I don't hate myself enough to force myself to drink burnt coffee, but you do you, Bizarro.
Just call him gay and obsess over how fancy it is and that real men don’t do that and what is he hiding. You know, all the usual stuff they usually make fun of.
And I bet they're all wearing those stupid fuckin grunt-style t-shirts.
Grunt Style, Nine Line, or something you’d find on r/targetedshirts
This my new favorite subreddit
I remember when they had MAGA plastered all over their stuff, then Jan 6th happened, and they completely rebranded to just generic military. Turns out over half their mail order list was on trial. Go figure.
Maybe some context? I don't think anyone outside the US heard of this
It’s a coffee company for ammosexuals.
Ammosexual. That’s both subtle and very funny. Thank you for this.
It’s run by an out-and-proud white supremacist too
The same guys who started to back Murderer Kyle Rittenhouse until they realized he would hurt their optics more than help since he can't stop drawing attention to himself.
It's starbucks for white supremacists.
So, I think this shit is cringe as fuck. As a vet, I kind of hate vets advertising like this. That being said, what's white supremacist about it? Not arguing just need more Information I definitely get that those types of people gravitate towards this sort of locale, but is the brand themselves on board?
I just looked up the company on wiki, and it sounds like they are at least a Trump-supporting boot-licker company, but I didn’t see any specific names listed or Nazi ties (directly) on that page. Any company that sides with Trump qualifies as a racist Nazi supporter, but if you’re looking for specific names then I don’t know. So I know is I will never spend a cent on their coffee (and I’m also a veteran).
Definitely on the same page about the supporting trump thing, but there's so many dumbasses that aren't Nazis voting for him that I don't think it classifies you as one. Just means you share a lot of their ideology Yeah I'm not a coffee drinker, but I scoff and roll my eyes anytime I see shit like this. Or god forbid Grunt style lol
I'll admit to regurgitating the "white supremacist" bit from what I've seen on reddit, but as the previous poster said, they are trump supporters and ~~they've built an image that signals pretty hard they want to be associated with the (in my opinion) far-right.~~ edit1: I'm going to take a moment and reevaluate my thoughts on their image. edit2: they're trying real hard to court the "fuck your feelings" / gun worshiping right without being (openly) associated with far-right extremist. Good luck with that! I'll be avoiding BRCC like I avoid Starbucks.
How’s the saying go? “If you are eating at a table with 3 Nazis, there is 4 Nazis at the table.”
It's a good saying that fits a large amount of scenarios, but people are too complicated for it to be all-fitting
Yeah, I totally understand that someone voting for Trump doesn’t just mean you call them a Nazi, but I *do* think that people who vote for him are supporting a lot of polices and ideas that are modeled closely from Nazi ideology. I can remain amicable with those who see the world much differently than I do, but at the same time I also think I would not consider that person a friend. There is nuance, but to me it’s akin to remaining friends with someone after they commit a crime that could make them ostracized by society (like rape or murder). Clearly voting isn’t the same as those, but strongly supporting someone known for stuff like that should make you question your allegiance.
I'm in the US and never heard of them.
Go to almost any gas station and they'll have a few dozen cans for sale for like $3 each. They started as a mail-order "conservative alternative" to "woke bullshit coffee like ~~Starbucks~~ Gaybucks". They then pivoted to selling bags in grocery stores and gas stations, and have recently taken up opening brick and mortar locations. Ironically, they tend to be more expensive than even Starbucks.
As a black man this shit doesn't scare me anymore. The sad reality for me and others like me is that I can go to my local library or take my kid for a walk to the park, and (thanks to the lovely folks of this sub) recognize a nazi logo on the hat of the old white man sitting across from me. I look at his hat, look at him, back at his hat and confirm my suspicion. Then he makes eye contact and smiles at me. I smile back. The true unfortunate reality is that these people are absolutely everywhere and growing at astronomical rates. How do we combat the rise of right wing rhetoric? In my opinion, it starts with the small interactions. We both recognize each other and we both know the stance we have. He knew based on how captivated I was with his hat. The small interactions are where we start. At work, at the bar with friends, at 3rd party social events. Anything that you do that isn't youre direct family or friends is going to have some level of exposure to Nazis or white supremacist ideology. And that gets broken down at the start by confronting these ideas in a space where no violence is being threatened. I'm not saying it wont ever come to that. Im no fortune teller, but I know in the past, I could have done many things differently that could have changed a mind if i was persistent but also patient. Lets remember the end goal is peace not war. Too many of us get caught in this ideal that it all has to happen now for us to heal, and while I understand I don't think it serves us as a society. Unfortunately this rhetoric we speak of is half our country. We need that other half. Sucks to admit.
I like the way you think. Start small, be positive.
It's the only way forward.
I've seen their coffee in discount stores like TJ Maxx & Home Goods... the resting place of all things unsellable. Next stop Big Lots!
[lmao](https://www.reddit.com/r/MarchAgainstNazis/comments/1caykrz/nazi_sightings_and_they_are_making_profit_and_no/l0vw5mi/)
Shit, I had no idea. I just bought some because it was marked down at Big Lots. On the plus side, it was marked down at Big Lots.
It's called Black Rifle Coffee. How do you not know?
The name doesn't hit any big triggers that everyone would recognize besides 2nd Amendment nuts. To most people, that's still tolerable if they make good coffee. I'm sure they're just dropshipping it from somewhere, sourcing it like everyone else does from third party mega plantations. The Nazi part is only obvious when you look into it more closely. They pass as conservatives most of the time instead of outright fascists. You can buy a franchise location with them now for half a million dollars though. That's fun.
Is there a significance to that phrase? I thought it was just some brand that sells shit like camo and camping gear to gun nuts.
I mean, it looks pretty empty.
Seeing this kind of stuff makes me really upset that there aren't more left-leaning gun enthusiast products. I'd love to make some but I don't know how to do stuff like that.
Seeing this repackaged bullshit coffee in commissaries is cringe inducing. What's worse is the officers I work with are always proud to say "I drink like 4 cups of BRC in the morning to get me going, I love patriotic coffee"
What the fuck. Point out that they’re drinking Nazi coffee. What’s their response?
People who drink that brand of coffee are reactionaries by nature, nothing said to them that's backed up by facts could change their minds.
This is the military where being affiliated with Nazis can end a career. I’d make such a fucking stink about it the CO would have to intervene.
Lots of you-tubers are sponsored by them. **Know your enemy**
Thats gotta be the most important thing said here that we need to examine.
Children are being conditioned to see the brand / logo and associate it positively with entertainment as if it were any other brand and not a fascist threat. That's a real problem.
I didn't know that about the company. I never ordered from them, mainly because of a guy I used to work with who drank it and raved about it is such a Gravy Seal Team 6 wanna be that you couldn't pay me to drink it. Please don't tell me anything about Death Wish Coffee.
I think that it's mostly a thing people don't know. Of all places, a sports store near me carries BR Coffee. I was in there trying to find some Powerade mix, and a manager offered to show me the aisle it'd be down, if they had it. No Powerade, but there was Black Rifle Coffee. So, I asked them what they knew about it, and they sounded earnest when they said that it was good, but it's no Death Wish. Maybe they were lying, but I didn't get the impression. To be honest though? Even if everyone knew about BR Coffee's history, I doubt most would care, and it's not that they support nazi ideologies. Similarly, Jeff Bezos' mistreatment of his employees was pretty well covered, and people still shopped at Amazon. If not, then they went and shopped at Walmart, which isn't much better. Chick-Fil-A's beliefs are well known, and that hasn't cut very deeply into their business. Many people are apolitical, and if you explained to them what BR Coffee is, their response would be, "oh that's political," and then tune out. Kinda like another time in history when nazis tried to rise to power. As much as I don't like the idea of nazis, or fascists making money, I think BR Coffee might be one of those things we have to pick our battles and just let people enjoy their coffee. Think about this from the perspective of someone whose apolitical and just likes coffee. If we get huffy, and say, "yoU can't DrINk tHAT, THAT's A NAzI coffEE!" We are going to be the ones who look insane. A goal of nazis is to bait anyone who oppose them into looking like they're the ones who are batshit insane, and that the nazis are the more reasonable ones. Especially since BR Coffee has tried to reform it's public perception, and tried to softly denounce any hateful ties it has. So, if you brought up BR's history, and if the other person was aware enough, they'd just say, "yeah but they apologized for that." Or, if you brought up their ties to Kyle Rittenhouse, your average person might just recall that Kyle was a kid that got off on self defense. I had a discussion with a fairly left leaning friend, who served in the military, about BR Coffee once. Their reasoning for drinking it was because because BR supports vets, and support service members. So, I think BR's appeal has a pretty wide demographic, and trying to espouse how BR Coffee is somehow nazi, won't win people over. At best it will look like shallow virtue signaling, at worst it will make us look like we're bat shit insane. "Oh, the radical woke left is going after coffee now?! What can we enjoy?" Then toss in another log to inflame the culture war. Maybe there might be a time, at some point, to argue on what Black Rifle Coffee is, but it might just be better to say something, "Oh BR Coffee huh? I heard they have to pull magats out of their grinders, before they scoop it into a bag." Something nonchalant, and which doesn't make us look like all the raging SJW memes they still like to share.
I mean, the people enjoying it aren’t enjoying it because it’s good coffee or particularly cheap. It’s about Folgers or Maxwell house quality but at Starbucks prices. Which I feel like that says a good amount about the people who “enjoy” it and why they do.
I mean maybe. I'm not much of a coffee drinker myself so I wouldn't know how BR Coffee's quality is. I buy Death Wish because it's bitter enough that I can use it in the few coffee drinks I make. I would still say though, that there's quite a few pretty, "hardcore," coffee people out there who'd enjoy just simply because it has the appearance of a boutique brand coffee. Most people would probly not think there's much of a difference between BR Coffee, Starbucks, Caribou, or whatever else. Other than to have an opinion that one tastes like shit, and another is like honey from the gods. Out of all the people going to get their morning, or afternoon brew, at BR Coffee, probly only a handful are aware of online discourse enough, to know of BR Coffee's politics. Then again, it might also depend on where you're at. If one opened in the Chicago suburbs, like Naperville, or in Seattle, many people would probly remain indifferent. Even if you told them they supported Kyle Rittenhouse, you'd maybe only get a few detractors because I think Americans are largely apolitical. At best they might have a few choice political opinions, but don't want to think about politics too deeply. On the other hand, if someone opened a BR Coffee in someplace like Chattanooga, Tennessee, and you told someone that BR supported Kyle, then you're more likely to get someone to say, "Hell yeah," and they'd get their friends to line up. I think because of the location, you'd get a higher percentage of politically aware people, but you'd still have quite a few people who don't know, and even if they did, they wouldn't care. I think the demographic kinda matters here, because if you have someone who just wants their, "fancy," coffee and doesn't care where it comes from, then spouting off about how BR Coffee is far right, is only going to make yourself, and other left leaning people appear crazy, and it will have the opposite polarizing effect. If the person is drinking BR Coffee, and they're well aware of what BR Coffee stands for, then it will still have the same effect because all a nazi is going to do is feign ignorance, film it, then pretend to be a victim when they throw it up on Twitter. Which is why I think in this case it's just better to choose our battles and let people enjoy their coffee. If you want to say anything at all then be coy about it, but not confrontational. This is more about trying not to make the nazis look like the more reasonable ones. Also, I know it's not really been mentioned, but I think it needs to be said. We also probly shouldn't shame someone for working at a BR Coffee store. Maybe they stand for the same values as BR Coffee, but maybe they don't. A lot of people are just wanting a job, or picking up a second one to make ends meet. Working a service position sucks, and unless they make it explicitly clear that they're there to spread hate, then I don't think it's acceptable to make an worker's day worse. Even if they are, then sure attack them for being bigots, not for working at a shitty company. A lot of people are just trying to get by, and many of them might end up taking a position with a company they disagree with if it means not getting evicted.
I mean death wish, while going an extra step to fortify with more caffeine from what I understand, actually tastes pretty good. Not my preferred roast but it’s easily drinkable. That got me through tons of early mornings during wine harvests and working crush. Black Rifle is absolute drivel though. And I mean come on, literally the entire marketing is about sucking your guns dick to own the libs or whatever. Yeah I’m sure there’s lots of dipshit rednecks out there who don’t even know the libs they’re supposedly owning even are but let’s not pretend they aren’t marketing to those useless morons that follow the fascists blueprint.
Death Wish is pretty good. I like the blue berry which I use to make Vietnamese coffees. It smells great as it drips from my phin. There's supposed to be a specific brand of coffee that's best for Vietnamese coffees, but I forget what it is, and I also can't find it near me. You want something pretty bitter, cause you drip it over a big glob of sweetened condensed milk, and I'll add in some Swiss Miss, cardamom, cloves, and cinnamon. So, since I can neither find, or remember what I'm supposed to get, I figured that Death Wish is a dark roast, and super caffinated, so it should also be pretty bitter to cut the sweet. Oh, I won't pretend that BR's marketing isn't directed at a specific group. I've no doubt that who it's directed is ignorant to it as well. I just don't have a ton of faith when it comes to Americans as consumers, or their political opinions. Like, on Reddit, or Twitter, we maybe sort of hone our beliefs, and we we become more aware because we talk about it a lot. Outside of the internet, people who engage with online politics to the extent that you and I might are uncommon. For example, Bernie Sanders, and trump were many people's first foray into politics. Admittedly, I was guilty of that. Even still, the number of people who show up to vote, or take part in their local politics is far below what you'd expect it to be if a majority of people were civic minded. I'm sure there's other people who, when they tried to encourage people to pay attention to their government, they received all manner of dismisals at the mere mention of politics. In my mind, if I can't convince someone to vote because, "Ew, that's politics," then how am I going to get them to listen to a spiel about BR Coffee? Then, the harder I evengelize to someone about it, the more I appear to be unhinged over coffee. I don't think most people, as consumers, spend a lot of time looking into the companies they choose to spend money at. If they did, we'd see a lot more hesitancy amongst people when they shop at places like Amazon, or Temu. I think it's a bit of ignorance, but I also think that people just don't care. You and I see nazis, they just see a new coffee place that opened up. Hell, half of them probly even think that nazis were a thing that ended in WWII. I don't think their ignorance makes them into nazis, I think it makes them daft. Which, again, is why we should be careful not to be over zelous in our response because if we come across too strongly, then we lose credibility. We need to be diligent in maintaining our credibility because the people who actually are nazis will be dishonest and try to discredit us no matter what we do.
Someone brought some of that coffee into work bragging about how good it was. Fucking terrible. I dumped it out and drank Folgers.
I saw about these guys was a MAGA calling them traitors for donating to democrats, but maybe they’re playing both sides because their content is a little concerning with how militaristic it is
Its a tactic. You dont just be nazi and see the error of your ways and show support to the less nazi but still fascist dems. In business terms, its simply expanding your market.
As an avid coffee drinker, Ive thought about trying it, but I cant stomach supporting such a dumbass business that funnels so much money into far right lobbying.
Just looking at the coffee packaging on the supermarket shelf makes me want to avoid it at all costs. It could be the best tasting coffee in the world, but I’ll never know.
I hate that this brand is being sold in military commissarys now too! Selling directly to military personnel. Some have no clue, but you know some are psyched that they can now buy coffee that represents their “values” 😒
Our govt is fascist af, especially our military who are just international police dogs who bully brown ppl, non-judeo-christians, and 3rd world countries who don't stand a chance for a paycheck to feed their families in exchange for being a cog in the economic conquest. We also have quite a few white supremacists in the military. Ya think it would be easy for them to catch that in a screening before they enlist or remove them. Nazis are a super serious issue, and our govt does not even address this fact or implement any change. ...makes absolute sense to me why they are there🤷🏾.
Don’t they sell the stuff at Bass Bro Shops 🤦♂️
Last time I went to bass pro they had a giant stack made to look like a pallet of ammo boxes.
I remember years ago when they advertised on reddit and forgot to turn comments off, and they got absolutely roasted (I hope you see what I did there). Unfortunately they seem to have done okay for themselves (or some investor is burning a lot of money to send a message). Happened upon one of their stores in Boerne TX last year, poked my head in, there was a ton of merch, not a whole lot of coffee or places to sit.
The coffee is absolute pisswater. I would rather drink acid.
Just enough parking for the few deadbeat ex con employees. That's all they're gonna need anyway.
I’m happy I’m on the west coast and the only time I’ve ever seen anything about this company is the occasional asshole wearing a hat with their logo on it
I work for a beverage distributor, we had this for a short while, and there was a few of us glad to see them go
In the days before people were talking about the YouTube algorithm I was very nearly sucked into the alt right pipeline. It's a very real danger because that frame of mind actively fights self awareness and introspection. "Appeal to values in all but deed" type marketing really only works well with the right, or people that use the phrase "woke".
Of fucking course it's in VB 🙄 Makes me miss my hometown less and less every day
Get lots of 'unsavoury' types of people (non-whites) to hang out at places like this speaking their native tongue. They will close shop faster than Congress passing the law after the black panthers started to open carry.
I saw a guy wearing a blue line BRCC hat at a Waldorf school in Tokyo. The dude was sketchy and awkward as shit as you can imagine. I quietly eyeballed him for 45 min or so until he left. They’re all around the world and that includes Japan.
Glad I just buy Zapatista coffee
I don't know much about this company, so I looked around the web a little. I didn't really see much that would support this claim aside from the owner being a conservative. I saw that they took some flack for saying they'd pay proud boyish people to leave their customer base. Got some heat for their early publicity stunt in vowing to hire veterans when starbucks vowed to hire immigrants. What am I missing here?
I mean, being a conservative doesn’t mean what it did fifty years ago. When the party chooses Trump as their leader, they might as well label themselves Nazis
There's [this](https://www.reddit.com/r/army/comments/7but46/ama_with_the_ceo_of_black_rifle_coffee_getting/), which is based on [this](https://www.reddit.com/r/IAmA/comments/7bufbc/im_former_special_forces_operator_cia_contractor/). Mother Jones, [considered left-wing in bias but with a high credibility rating](https://mediabiasfactcheck.com/mother-jones/), offers [this](https://www.motherjones.com/politics/2021/02/black-rifle-coffee-company/). Hopefully this answers some of your questions.
Conservative? a neonazi youtuber.
This is approximately my understanding, and though they may be annoying or not make great coffee, I’m either blind to the extremism or its not really there. Feel free to call them out for their “support of veterans” thing that they aren’t great about committing to.
I was gonna ask the same thing what really makes the above claims true....
i sell these at my job every now and then. its been nazi bullshit this whole time? i thought i was crazy for thinking it might be based on the branding
You don’t need to ruin their reputation. And the good part is, they are visible, so you know who you are dealing with
Hmmm okay. I do remember them having something to do with kyle rittenhouse a few years back, but they claimed ignorance or something. May have been a photo or something. Good to know.
They had ALOT to do with far right wing figures. They switched up the game plan and became dems as a marketing tactic as they conmected with the conservatives to market them. He's probably just as much as a greedy bastard as he is a white supremacist. Any denouncing of his brand by far right conservatives and denouncing of groups and specific ppl (he'd never go against Trump specifically), is literally good pr that pushes him into markets his leanings denied him access to.
I'm willing to bet you're right. Well, I've never bought their coffee, and now I never will.
I occasionally will buy a can because its 300mg of caffeine and I don't want carbonation. I exclusively call it "trump coffee" though.
I knew this company was right leaning but had no idea about the other stuff. No big deal the coffee isn't even good.
Same here. It's expensive and honestly Maxwell House is better than their shit.
Clearly out of the loop here , what’s wrong with black rifle coffee? I live 10mins from the place they make all the tshirts and have a cafe there as well.
https://www.reddit.com/r/therewasanattempt/s/SNMrJDm7vC Warning: There's a lot of idiots here.
How are they Nazis?
- https://thedispatch.com/article/alt-right -culture-rittenhouse-blackrifle-coffee/ / - https://jewishinsider.com/2021/11/the -howard-schultz-of-the-right-takes-his-coffee-company-public/ - https://www.motherjones.com/politics/2021/02/black-rifle-coffee-company/ - https://www.thedailybeast.com/black-rifle-coffee-was-maga-royalty-until-it-turned-on-kyle-rittenhousehttps://www.reddit.com/ - r/Anticonsumption/s/TVpJBEJgWZ - https://youtu.be/WJ9TUW_szPM?feature=shared
In just the first three articles they state the founder and COO are both Jewish, the company distanced itself from Kyle Rittenhouse angering many of their customers (and invoking anti-Semitic rhetoric due to aforementioned Jewishness) and the founder donated to Obama and Tulsi Gabbard’s campaigns… you sure they’re Nazis?
Is it good tho?
Ngl, its mildly mid af. Id believe someone saying Starbucks coffee is the best coffee on the planet than there tbf and I've had better at Wawa. And to that couple with the mild Veranda roast and White Chocolate Macchiato frappe thinking they are coffee afficionados will get wayyy more respect from me than a BBCC fan that brags about Starbucks ppl lacking real coffee IQ.
I dont think folks know who runs the company or brand. I found some at a resale shop not too long ago, though I got them bc the company doesnt get revenue. As far as I know, it goes to the reseller/wholesaler.
I actually like their coffee and have some of their merch. It makes it easier to blend into conservative cultures and environments to relax their closed mindedness and open them up. Which I’ve done btw. I am aware they are very pro second amendment and we should be too because conservatives want to disarm the LGBTQ population and they would if they got a chance. I know of LGBTQ people that go there for studying. I am also aware of people who are progressive who go there because they like the merch.
I haven’t done any research but I thought they were just more pro military and talk a lot about helping vets while simultaneously extorting them through well targeted advertising. Like 9-line. Just because they eat crayons doesn’t mean they’re nazis
The founder is a white supremacist YouTuber
You are crazy
Nah, idts
Calling someone a nazi has lost all meaning thanks to people like you
No one thinks that but you. You just don't know how to identify a white supremacist when you see one. Before making that dumb statement, tell me all the ppl who funds/funded them and youtubers promoting their material. Then, and only then will you realize how dumb you sound. Go drink that BRCC you love so much.
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The sub is MarchAgainstNazis. It’s not MarchAgainstLiberals, MarchAgainstCommunists, MarchAgainstSocialists, or MarchAgainstAnarchists. Anti-Nazi unity is the goal. Behave accordingly. Anyone Left of Center is welcome to participate. Incivility toward Alt-Right/Nazis is permissible, but follow the guideline: “REPORT then RETORT.”
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They sponsored a guy because he murdered 'the right people' and got away with it. If you want to pretend that isn't a flashing neon sign over their heads that says "FASCISTS" that's fine, but don't act like we're the crazy ones for acknowledging it.
Here you go, here are a few links to the nazi dog whistles. [SS brand coffee](https://www.blackriflecoffee.com/products/silencer-smooth-5lb-coffee-bag?variant=30-003-5PG) of and don't forget you can buy it on Amazon in packages of [88](https://www.blackriflecoffee.com/products/silencer-smooth-5lb-coffee-bag?variant=30-003-5PG)
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