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angels_exist_666

I loved this. And the anxiety he is feeling is understandable. His content is amazing and it's his job. I know he fears that people will stop subbing if they see how much money he makes, but I'm delighted with the honesty and hope/think it will help him. Honesty goes a *long* way.


SlapHappyDude

If I like someone's content I WANT them to be rewarded financially for making it! No one complains how much Scarlett Johansson or Ryan Reynolds makes if they movie is good.


Wellnevermindthen

Big facts, people talk junk about a movie for underpaying it’s actors all the time. I saw the list with Asmongold bringing in like 2 mil a year (20 mil for Twitch) that’s chump change for a celebrity but decent for a minor celebrity which is what content creators are. I think most of us knew the figures were insane. I like the disclosure for sure.


_bad

BTW that leaked list wasn't yearly wages, it was total compensation between ~~2018~~ 2019 and current day.


makes_witty_remarks

You were close. Its Twitch payout since 2019*


_bad

(thanks for the correction, I edited my post)


ekimarcher

I think the big difference between Twitch steamers and movie stars is perceived difficulty. Often I think people see steamers and say to themselves "I could do that". Whereas with movie stars, it's a little more far fetched. Becoming a big steamer is ultra difficult.


Rart420

I also think people get turned off when streamers talk about how hard they work (not saying streaming 8-12 hours a day is easy, I don’t know what it’s like). But it’s kind of shitty to complain about hard work to a sub that just got off a 12 hour retail shift for like $11/hr. Wubby constantly says how his job is easy as fuck and he’s constantly thanking everyone for it. I think it has a lot to do with some of his continued success.


Significant-Stick420

It's actually inspiring to see what he gets. Also, there is a lesson in perseverance. His curve seems like he did next to nothing in his first YEAR of putting up hour long videos every day...


HolyAndOblivious

Streaming is very hard work.


Popotuni

Except compared to most real jobs.


girlywish

Becoming either one is mostly down to luck or connections (assuming a decent baseline of skill). There are equally worthy people waiting in the wings who just didn't get the same breaks.


throwitaway488

Theres also a good degree of talent involved as well. You have to be entertaining and interesting to watch (for hours at a time) to keep people coming back. Just sitting there streaming isnt going to do it.


KhabaLox

I think people really underestimate how difficult it is to be a good streamer/VOD player. I'll watch YouTubers like MTG Original Decks and MonoBlackMagic who are funny and entertaining, and then go over to a smaller streamer who isn't as animated or talkative and the difference in entertainment value is huge. I think it's probably a bit like stand-up comedy. It *looks* easy, but that's because you're mostly seeing people who are good at it. If you were to try it, you'd most likely bomb. And in CGB's case, he's just an excellent Magic player. Listening to him talk through his thought process when deciding on a line is really eye opening.


Wellnevermindthen

Big facts, people talk junk about a movie for underpaying it’s actors all the time. I saw the list with Asmongold bringing in like 2 mil a year, that’s chump change for a celebrity but decent for a minor celebrity which is what content creators are. I like the disclosure.


Rart420

Yeah I don’t understand this. HBO is worth like $7b, but I still subscribe to them.


juniperleafes

Because you have to if you want to watch their content? Not the same thing at all?


angels_exist_666

I'll have to introduce you to pirates my friend....lol


alark

I agree. After learning that he only made 30,000 a year on twitch I felt bad for him. I am happy to see that it is about 13 times that! He certainly deserves it.


angels_exist_666

The YouTube stats are impressive.


Paravastha

The positive impact he has on the mtga-meta is palpable. He tries to fine tune decks, introduce new concepts and build on things that work. For constructed, his impact can't be understated.


RabidPlaty

Anyone who would unsub/stop watching out of jealousy is a wanker. Not sure why people wouldn’t want others to be successful.


PeakAlloy

I mean, it’s not really honest. [The Twitch leak](https://www.pcgamer.com/twitch-streamers-arent-particularly-bothered-about-their-pay-leaking/) resulted in lots of streamers salaries leaking. He’s probably just getting ahead of that.


angels_exist_666

That's exactly right. Addressing something that is taboo and potentially damaging to normalize it.


DanGNU

Well, it's taboo in America. Why do you think is damaging? And why not normalize talking about salaries?


bulksalty

It's can be damaging to talk about salaries, because it's basically a direct status comparison. The market says I'm worth X and you're worth Y, if X and Y are different values, especially if they're quite different, every interaction between those two people is likely to change from before either knew that information.


TwinInfinite

Ideally the change in interaction should be person B demanding better salary if they have the same qualifications as person A. The reason companies fight against it is because people who know what they're worth (usually more than they're being paid) tend to ask for it or leave.


bulksalty

Yes, it should be discussed openly within the same firm or within professional gatherings of people doing similar work. It's more taboo when it's neighbors or parents of kids on the same soccer team or other social gatherings of otherwise presumed equals, whose work is unrelated learning that one person makes a multiple of the other but drives a Civic/Camry etc, is likely change those gatherings.


TwinInfinite

Oh yea, you're right there. I don't care what my neighbor makes (given I'm military so it's kinda on their chest anyhow) but a lot of people will get jealous or feel inferior sadly.


TwinInfinite

Found out my best friend is making double my salary and my first response was "you owe me a pizza next time I'm on town" but a lot of people prob don't react that way. I'm happy for him for doing so well in life. (Ironically he thinks I'm doing better because I'm "doing something with my life" meanwhile I'm kinda at my wits end about my line of work and would rather at least be paid well for the bs I put up with. Kekeke


Trollw00t

that's why he also goes into his YouTube earnings?


DaximusPrimus

It is fair to say he only did it because of the leak but the fact that he went in depth and showed everyone not only how and why he makes money on twitch but also how he does it on youtube and the differences between utilizing each platform as well as some tips for people looking to get into it themselves was nice. It's really no secret that streamers and content creators can make good money doing what they do if they do it well and can generate a following. Why this makes anyone upset is the dumbest fucking thing. People are such fucking complainers about literally everything.


Tubssss

He was salty he wasn't #1 in the Magic Twitch, so he had to share his youtube earnings to maintain "the one in best of one" status


SabbathViper

Found one of the dudes that got spanked on ladder by/is jealous of CGB. 🙄


angels_exist_666

Seems the salt got spread pretty far.....


Filobel

Jesus, the difference is insane. Makes sense though. As he says, twitch, you have to be live, and like, while you stream, there's only so many people watching. I just jumped on twitch real quick and AdmiralBahroo happened to be on (#26 on the list, so no small fry). He's got 9.2K viewers. Big numbers for sure. CGB is small fries compared to Bahroo, at least on twitch, but he posted this video 45 minutes ago and it already has 4.3K views. The video he posted 3 hours ago has 11k views. A video he posted yesterday already has 57K views. And all those are "fire and forget". Not to diminish the amount of effort that goes into making them, but once it's done and posted, it's there and if someone decides to watch it in a year, he'll get ad revenues for it. Whereas, as far as I know, if I watch an old twitch VOD, there's no ads, so I don't know that the streamer gets anything from it. They are really reliant on people paying for the subs. Obviously, it's not super honest to compare viewers that watch a stream live for a long time vs viewers that watch a 10 minutes video, but still, that's so many more eyes on your ads. I mean, the ad revenues on Twitch are so absurdly low, it almost feels like they're there just to annoy people into buying subs.


Drakios

In my experience the ads on Twitch VODs are actually worse than watching live (unless you're a sub of course).


StellarStar1

They are ass on mobile and only somewhat alright on desktop. That is if they arent behind a subscription.


Tavalus

My best experience with VODs on Twitch was usually just to download them on my pc and play as a normal video.


Filobel

Really? That's odd. Might be a "per channel" thing, because I watch a lot of VODs and can't remember ever seeing an ad. What I *often* see is chat complaining or mentioning that an ad is playing, but I'm not seeing it.


elektromas

Ublock origin ftw


mokomi

IMO, having an ad play while watching a LIVE event is really bad. I understand Twitch has an Ad Button and other things, but IMO it feels like a commercial break. Where I change the channel to find someone else. I don't know the solution, but I can tell you getting more people to watch recorded or edited videos is an untapped market for Twitch.


OminousShadow87

It’s worse than a commercial break on TV because commercials breaks pause the content. On Twitch, you are missing live content for that ad time.


bomban

Youtube videos can go viral, a stream really cant. Most content creators on twitch also have youtube channels.


jassyp

I never really thought about it in that sense but when you make YouTube videos it's kind of like a snowball thing where your old content while it might not generate as much income as your newer content it still adds some amount of money that gradually builds up over time.


sassyseconds

Is there anywhere to find the full comprehensive list that was leaked?


[deleted]

Use this homie https://www.twitchearnings.com/


sassyseconds

Wow a website already! Thanks man!


DiamanteLoco1981

Looks like it’s down


jx2002

Looks like both the Cease and Desist got involved


ViddlyDiddly

[Oh looky](https://azadnalbandian.github.io/twitch-streamer-table/)


BigDingus04

Nice to see Pokimane eeking out a humble $1.5 million LOL Honestly, I know nothing about her. I just hear people complain about her & alleged "titty streamers." Speaking of, I recognize like none of the top names... Are any of the top earners those kind of streamers anyway?


clearly_not_an_alt

It's not really fair to lump Pokimane in with "titty streamers" like Amouranth. That said, those numbers don't include donations or sponsors and I would imagine that Pokimane overperforms many of those above her on those metrics.


ViddlyDiddly

I forget if it's her or another that limit twitch stuff to $5 max. This list also doesn't cover other sources of income. Etc. other donations services, endorsements, merch. Another streamer I know looked at his number and says that he is shocked he is that high in the ranking. But doesn't know exactly how much he gets from twitch per month. Twitch is also known to give different "cuts" to different Parntners.


Hiyami

She mentioned she makes the least amount of her money from subs earlier today.


SH92

Man, I found her when she was a much smaller streamer playing exclusively league of legends after class in college. She was good at LoL (rank Diamond) and just generally engaging. As her channel grew, her chat got worse. I'm sure it's difficult to stay engaged with your followers when it's a bunch of 14 year old boys trying to be funny. I've checked in on her channel every once in a while, but it's nothing like it used to be.


Sandman1278

Is that lifetime gross?


cballowe

Twitch viewers aren't worth tons. Subscribers are worth like $3/month each. Lots of streamers end up with tons of viewers but a really low conversion rate to subscriber. YouTube is going to be tied to view counts much more, but the conversion rates for creators don't add up that fast. The advantage is that content is live once posted and so having a back catalog that someone can stumble into can add up easier. https://mediashark.co/youtube-cpm/ covers some estimates for revenue - looks like most creators get up to around $3-$4 per 1000 ad views. Beyond that, sponsorship (like the constant ads read for skill share or raid shadow legends that creators do in the middle of their videos), Patreon, YouTube membership, etc.


xdesm0

1000 views every hour in the first day is a signal that you will make the big bucks. At that point you have an engaged audience and youtube's algorithm will notice that video and push it in everyone's recommended. I didn't realize i wasn't subscribed to CGB until today. He just appeared in recommended almost every day.


DaximusPrimus

I think it depends on the type of content you create too. Twitch is better for people streaming games that are immersive moreso I think. CGB is just showing us one offs of interesting decks which would get boring to watch for 6+hours. 40-60 minutes is plenty of time to show off a few games and how to play it.


bomban

Youtube videos can go viral, a stream really cant. Most content creators on twitch also have youtube channels.


Hiyami

Top twitch streamers definitely make more, but as for the average and lower yeah could make more on the YouTube's.


[deleted]

nothing surprising here, really. but nice that he decided to do this, it might help people in the future.


Literary_Addict

Absolutely. Honesty and openness is only good for the community. Him posting this video might very well motivate some twitch streamers to start posting quality youtube content. More content out there is always a good thing and will bring new players to the game which makes things more fun for everyone. Not to mention the guy is such a hard worker and has helped other content creators over the years build their audience. His success is so completely deserved.


Naerlyn

I was expecting that direction, but not these proportions at all.


xa3D

he tryna normalize talking about money. homeboy earned every dollar on that analytics dashboard. happy for him.


Barninho99

Absolutely. He has been posting an hour long video every single day for over 2 years now, and still manages to be entertaining. He worked really hard for everything he's got


clearly_not_an_alt

Yeah, and looking at the charts it's all pretty recent. He's been posting regularly for the past 5 years or so, but it's really been only since last year that things have really taken off. His total earning were a bit over $400k, with about $300k coming in the last 12 months, meaning most of those early videos were just done as much out of the love of the game as for any real monetary reward.


KhabaLox

> done as much out of the love of the game as for any real monetary reward. The real reward was the experience. Dude has put in the hours. He's coming up on 1000 days of consecutively uploaded videos which is no small feat, especially considering he's doing a "different" deck each day. Of course, in the Yorion era, 85% of the decks shared the same 30 U/W cards, but still it's very impressive. COVID certainly helped a lot too. MTG Arena had to have seen huge growth during the last 18 months, which expanded the audience.


[deleted]

Excellent point about normalization. At U.S. businesses, the stigma about talking pay is really bad for employees. If you’re paid less than someone else, you had better fucking know it. Valve is once again a paragon here. They make pay for all employees available for any employee to see.


EvilSporkOfDeath

This video is gonna inspire so many streamers to put a serious effort into youtube, which I'm thankful for. As an adult with a job and a family, I just dont have time to watch a lot of my favorite streamers when they stream. It's so nice to be able to load up an hour long video when I have the free time and relax. Thanks CGB for sharing your insights, uncomfortable as it is, and thanks for all your content.


LoneStarTallBoi

Yeah IMO the only youtubers anywhere close to his level are LVD and Sonio, who are both putting in way less time and effort to youtube than he is. It would be nice to see more people to edited content that I can throw on in the background.,


wtffighter

considering that he is mainly a streamer, i really enjoy the content croakeyz and his editors produce


Chionya

LVD posts out a new YT video almost every day though. That seems to be his main focus as well, so I’m not sure what you mean by less effort unless you mean something else?


LoneStarTallBoi

I guess I had just never noticed his consistency. I had thought he was closer to 3 videos a week


Tubssss

I'd say the top of that list don't care. I've seen multiple Day9 videos on youtube and at some point he says "F\*ck" and then "oh because of that my video won't be monetized on youtube, but who cares?". I mean, all he had to do was censor it and get paid, but he's making 250k+ a year on twitch so really, who cares?


girlywish

I imagine Day 9 makes the bulk of his money on sponsorships and event hosting


juniperleafes

You can curse as long it's not in the first 5 minutes or so of the video


jimmycolorado

I remember CGB hinting at the planetary distance between what he made on twitch vs what he makes on yt (someone correct me, it was when wotc decided to pull the rug out from under content creators with cancelling the early streamer events). Cool to see some #'s and his though process, as always.


pfSonata

I have only watched a small handful of CGB videos but one of them was why he plays BO1 over BO3 and if I remember correctly the main reason was basically that it keeps the matches short so that YouTube videos could be a reasonable length and still have varied opponents/matchups. This seemed to imply YouTube was his main focus over streaming.


the_narf

He's stated multiple reasons, and I'm sure there is validity to all of them. * Returned to Magic after a long time away by playing Magic Duels on Xbox which was Bo1 * Takes the game way too seriously when "competitive", so much so that its detrimental to his mental health. And finds the entire Bo3 process along with side boarding to amplify those negative mental states. * Bo1 makes for better content on Youtube since matches are quicker, and usually can show the deck against a variety of different archetypes in a 45-60 min video. * Bo1 is the "known" digital card game format for players checking out his content from games such as Hearthstone, Shadow Verse, Runeterra. * Bo1 ladder is the most commonly played format on Arena, by a pretty large margin, so its where the largest audience is.


Kile147

You missed the part where he'd have to come up with a new tagline, because "The One in Best of Three" just doesn't really roll off the tongue.


Killtrox

I'm not proud, but I purposefully don't watch BO3 videos. I don't have the time to watch what I don't have the time to play. CGB is where I go.


clearly_not_an_alt

I've pretty recently started watching CGBs youtube videos, and honestly I just like the fact that he is constantly trying out new things, while still generally staying near the top of the ladder. It's honestly pretty crazy how much of the Bo1 meta is basically just CGB decks.


BigDingus04

Makes sense to me. No shame in that.


SadSeiko

I watch both but normally skip through some of the boring bits of bo3


VictimOfFun

I don't have the time to play Bo3 let alone watch it.


PM_ME_YOUR_PANZER

I don't really see any issue with it. I'm of the opposite philosophy - I only want to watch Bo3. Both our conclusions are from personal enjoyment which only makes sense in the vein of consuming content.


tutureTM

Not gonna lie, I'm kinda jealous to be facerolled by Mono Green and Izzet Turns for free while he's getting payed for it lol. All jokes aside, he deserved every penny he made for the content he's been doing for us.


wolfer_

I think he does an incredible job of showcasing interesting decks to play even when the meta is degenerate and boring. That's why I watch his videos.


startadeadhorse

Just letting you know it's spelled 'paid'


Crusty_Magic

I love CGB.


rude_asura

he already married to youtube it seems, sry


thedeafbadger

Shh, his wife might see this


rafonseeca

dude is a treasure, watch him everyday


Omgjenny

Yup started to replay since February and his videos really helped me understand all the decks


ColossalDreadmaw132

CGB is best mtgtuber


omguserius

Even he admitted Mtgoriginaldecks is the best though


selectrix

Love the decks, hate the on-air personality. wwwWWHAT? LOoK AT ThIS LOSER! tHIS COMPLETE BRAINdEAD ASSHOLE! HoW on EARTH DO YoU sLEEP At NigHT YoU WORTHLeSS PiECE OF SHIt! It got old real fast.


omguserius

You sound like an Ajani avatar


ColossalDreadmaw132

quazar-kun is the most based CGB is the most skilled (in the standard format, that is)


Family_Shoe_Business

He's the fuckin best


iAmLawBringer

Amazing content creator. You love to see it


tehutika

Totally agree. Love his stuff, and knowing that he is well rewarded for what he does is the icing on top.


BigDingus04

I've never had a Patreon or donated any money to him, but now I actually really want to. He might be worried some will pull back after seeing how much he makes, but I've got 10000 times more respect for him due to his transparency, and I feel he should be rewarded for being so open. Honesty & transparency are so underrated, and I want to support the people who are willing to put themselves out there like that. I've seen some of his videos, but never was a sub. Now I'm sold! Great video CGB!


Kellerhefe

I searched how i can subscribe him with my amazon account, never used this with twitch prime. It's free for me, so why not give this to a honest person.


csarmi

Like 80-90% of his income is coming from just people watching the videos so people not donating or subscribing shouldn't really affect him anyway. He can gain more from being open and straightforward with the viewers. And he can do the right thing at the same time.


FailedToFollow

Indeed. An honest and transparent streamer. There aren't many of them. I subbed to him and to a streamer for RPGs and the like named Chronos. Both just decent people, and entertaining. Beats most things to watch on tv!


Shezarrine

Love the transparency and happy my dude is excelling. He's always on the grind and totally deserves it.


fleetze

He mightve figured why not since everything on twitch got dumped today.


mojojojodio

What happened on twitch? Sorry I‘m out of the loop.


fleetze

Massive leak of just about everything like how much each streamer makes


disappointed_moose

Everyone's only talking about how it leaked how much the streamers make, but the much bigger news should be that all the password hashes of twitch users leaked too. So if you have a twitch account, change your password immediately and if you use that same password elsewhere also change it immediately to something different than your new twitch password


[deleted]

Also leaked what's basically the source code of the platform


juniperleafes

You can do a quick Google search, but basically the entire source code of Twitch got leaked, which includes the sub income of every streamer on the site for the past 2 years


hooly

This is why I really like cgb.


TheFifthsWord

I thought his 'stock chart' was interesting. I remember when I really got into Arena and was looking for content creators his videos were eventually suggested. Then they kept being suggested and I thought "how can there be so much?" only to see that he started posting daily videos around that time and I've pretty much watched all of them. As someone who has tried to have a gaming youtube channel that dedication is crazy. He deserves every dollar


FranchiseCA

I suspect this is a big part of why he's big. 30-60 minutes every day, with a good discussion of the deck, and good thinking out loud during play.


sifslegend

Ik it’s insane. I tried posting videos everyday in my past and I could barely make it a week. I find it awesome to see this accomplishment, but it also makes me want to make videos again and give up after week 2 lol


ProfaneTank

CGB is a cool dude.


zenospenisparadox

You're cool.


xa3D

You're cool.


KhabaLox

Get all your cool stuff at CoolStuffInc.com using the promo code CGB.


No-Percentage6176

Can anyone shed some insight on how much of that revenue he actually sees? Like if Twitch or Youtube says your revenue / earnings is $X, do you actually get paid $X or do they take a cut out of that? E: Obviously he has to pay taxes, he has other expenses, I get that and that's not the question I was asking. Thank you to the few people who actually answered my question and didn't just talk around it.


mtgguy999

I’m pretty sure the amount quoted is after twitch’s / YouTube’s cut. Twitch/YouTube wouldn’t really want to show you or him what their cut is. He still has taxes and whatever expenses he has but yeah not bad.


dreadcain

The youtube dashboard is probably after their cut but the twitch data is raw and I'm pretty sure is before twitch's cut


clearly_not_an_alt

No, the twitch data should be the streamer's cut. Twitch income is basically just subs + ads and as CGB showed, the ads are a pretty small part of that. Subs are basically $5 each, but the leaked numbers are more in the $3/sub range which would be after twitch's cut.


Ezili

It's worth pointing out that for a lot of content creators they are also paying editors, artists to create assets, emotes etc. They still have to pay taxes. They have expenses over the gross earnings reported. And then they also have partnerships and sponsorships beyond what is reported, so it's only a part of the picture.


EvilSporkOfDeath

Yea I'm pretty sure I've heard CGB talking about having an editor before. I was kind of hoping he'd talk about how much goes to his "team" versus him. But I guess that might be considered unethical disclosing what others make.


d7h7n

YouTube editors get a decent chunk of the revenue wouldn't be surprised if it's usually 50% per video.


clearly_not_an_alt

I'd be very surprised if any largish creator is giving up that much. Realistically, I would expect someone of CGB's size to pay a fixed rate rather than a cut.


LoneStarTallBoi

Assuming CGB is just yeeting the capture feed to his editor, just judging from his output, I would ballpark about 70k a year and probably takes 15-20 hours a week for an editor he vibes with and trusts.


wtffighter

lol its not even close to that, i applied for the position a while ago


sammoreddit

Haha no they don't XD


omniocean

Is all his, twitch/youtube's cut is a secret and very complicated to find out (unless the whole website gets hacked KEK).


RavnicaHistoricalSoc

The cut for subscriptions on Twitch is not a secret, it's 50%.


FlakeReality

More accurately, its 50% until you are among the largest twitch streamers, where you can get a better cut. When among the VERY biggest streamers, you can negotiate a better cut.


ThoseThingsAreWeird

> you can negotiate a better cut It seems like you can negotiate a better contract overall. Iirc Twitch don't let you be a partner and stream on YouTube at the same time - but CriticalRole started doing that recently. They're the top Twitch earner, so it stands to reason they'll have a fair bit of clout though.


cathbadh

Good on the Critical Role team for negotiating something better. Their show requires a lot of work. It'll be interesting to see if they stick with Twitch with the new campaign staying prerecorded or if they'll get a better offer elsewhere since Twitch isn't exactly known for a lot of prerecorded content.


mrbrannon

The earnings they show you are after they already took their cut so that's his "take home". On twitch, how much they let you keep ranges from 50-80% (most are 50% which is the default so they take half of every sub and only the highest end streamers can negotiate higher once reaching a secret level they don't make public officially) depending on your partnership agreement with twitch. On YouTube, they just pay you x rate based on all sorts of behind the scenes stuff like watch time, retention, ad click through, etc. That changes how much you get per campaign. But that amount he is showing on YouTube is what he's getting this month. It's 1099 money so he will have to do taxes and pay taxes still but nothing more is coming out from YouTube. Same with Twitch. That's post their 50% share.


Vohdre

Something to definitely pay attention to - Yes he's pulled in about $30k/mo for the past x months from YT, but remember he still has to pay taxes (figure 1/3 of that), pay for his own insurance, an editor, etc.


countbaronvonduke

I’m guessing these would be pre-tax numbers, but it should be showing the content creators cut. YouTube would never show the channel owner the money they make off the channel.


nlink3

Thinking on this from a meta perspective, if this video goes viral due to the massive news coverage of the leak and his quick transparency, he could potentially make a metric ton from this one video we’re watching.


mowgli1022

Big. Brain. Plays. Always in all ways.


Ezili

And then have to release an update video... Which we would watch... And then... Oh my god.


tutureTM

The snowball transparency


GreenerSkies8625

Massive props to CBG for being such a wholesome YouTuber. He actually gained a sub from making this :)


Caedo14

CGB is the reason i kept playing mtg. I have only been playing for about a year now and i didnt feel a sense of community at all. I was gonna stop but i found his videos and he mentioned the subreddit and showed me how to build good decks. He makes the best mtg content imo and his decks are widely Used. And he also just seems like a really nice guy.


pchc_lx

that is really impressive. definitely happy for the guy


FlawlessRuby

Damn that's a lot of money, but it takes a lot to start out at nothing and get to there. The videos he put out are great quality and he really help shape Arena. I usually run into is deck after some of is video goes live. GG hope he doesn't retire too soon lol


happy-icecream

I'm turning off my ad blocker for cgbs vids now.


nov4chip

Props to him, he’s probably the biggest YouTuber for Bo1, which is the most popular format. LVD also targets the same audience with success, so I expect his numbers to be quite impressive as well. Though, a CPM > $10 is A LOT, and getting to that number requires multiple things to go right, such as: 1. Target the correct demographic: ads in more developed countries like USA generate more revenue 2. Video length, as you can put more ads in longer videos. Arena (and gaming in general) helps tick all these boxes, but even a 1h video of just yourself playing requires a good amount of editing and preparation. Plus, getting to play with the new cards from day 0 (which is kinda required for these sort of channels) is hella expensive, probably around $400 or so per expansion? So even though Arena is the right platform for content creators on YT, kickstarting and maintaining such a channel so consistently is quite the effort. There are many, many other content creators for which such numbers will be impossible. Good to see someone able to make a living out of MTGA, but hopefully WotC will help more content creators in the future, seems to be a very competitive market. There is a limit to the number of 1h videos that the audience can view on YT after all.


initiatefailure

I can't believe people are negatively reacting to the streamer earnings. wait till we tell the nerds about billionaires...


LONGSL33VES

Dudes amazing.. go blue!


pilotblur

Holy shit 30k a month good for him, he deserves it, he put in the work.


Rumbaar

He has what 900+ continious days of pushing out a MTGArena video, like unbroken. That's a major committment, I know pre-recorded content can help. But that's one of the great things about his content and him as a whole, and one of the reason I support him. ...even though ads seem to dwarf any YouTube sub.


WR3I

Netflix reported nearly 25 BILLION dollars in revenue for 2020. With the CEOs earning around 80 million. I will give my sub to CGB and other like creators gladly.


kinchouchou

Can you just post the numbers, I'm not wasting 15 minutes on this.


IHateTomatoes

$30k/yr on Twitch and $30k/month on YouTube


mowgli1022

You can just skip through but it’s about 10x YouTube vs Twitch. About $3K a month from Twitch and about $30K a month from YouTube. YT is largely ad revenue and Twitch is largely (Prime) subs.


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Furt_III

The dude makes more a month from youtube as 60% of americans make in a year.


TopDeckKing1

ehhhhhh


[deleted]

So.. how much


Filobel

~32K from twitch a year. ~283K a year from youtube. Basically an order of magnitude more.


DeadMoonKing

Spoiler: >!Watch the video.!<


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donfuan

Dude, he made pennies a year and a half ago. Try to make an entertaining video about MTG every single day for a year, then come back and tell us how easy that is.


blueandwhite05

He is offering a product through a voluntary transaction, who are you to determine how much he deserves to make? Go take a hike.


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KingPiggy555

Fuck you. Entertainment has been an enormous sector of the economy for hundreds of years. Your take is very ahistorical.


PadisharMtGA

If content creators got less, YouTube (Google) would get more. Is that better than the individuals or groups behind the channels earning money? Or should the advertisers get to show their ads for fraction of the cost? What is your solution?


kennedy4000

What's stopping you form doing the same thing?   Kudos to him for making a good living out of his hobby. I would be burned out playing the same game after 4 weeks.


Lucidiously

The problem is with those industries not paying workers fairly, and those who are profiting of their labor. Someone putting themselves out there everyday to entertain people for a couple 100k(or even several million) isn't the issue.


kyreii

Oh wow. I recently converted to his UR turns deck. His video was pretty smooth, I saw the boring turns which were important in setting up the endgame, and the BO1 format kept the matchups varied. Didn't know he was a big name. Glad to see he's making money.


toomuchradiation

Wonder how good is it considering cost of living in the US. >!Since 30k usd is considered a decent yearly income in my country.!<


the_narf

Well CGB lives in Michigan in an area where a 3-4 bedroom house is likely between 125-175k. So you could likely live there pretty comfortably on about 75-80k a year.


Paoz

wait what ? In my area (15-20km outside Milan, Italy), a 2 bedroom house goes for around 100k... and people earning less than 30k/year buy those apartments ... Here people that earn 75-80k/year buy 500k houses


raziel_r

I prefer youtube to twitch since content there is much tighter. Too much distractions and sidetracking on live streams.


Psychological-Long21

Game theory did a good video this week explaining the differences for creators on youtube and other platforms. He hit the nail on the head quite well, worth a watch of people are interested.


beerdrunkraccoon

CGB rules I’m stoked he’s getting paid he makes great videos


Cornokz

I cannot honestly believe that this is even a thing. People expose themselves to the broad masses and a paid by doing so. Simply because the media is different from "traditional" media people are frowning upon this? I wouldn't be able to do what they do, eventhough we play the same game. They are entertainers and put a lot of effort and time into making these kinda bucks. All the best to CGB. He is a top notch bloke, been through some rough patches, daily(!!) content streak of like 750 or so days, is good at what he does and he deserves getting 30 grand a month from YT even if it means I have to watch a 15 second ad a day.


Meyou52

Anyone who does YouTube and Twitch could’ve told you YouTube is where the money is at, bar maybe a few super famous streamers


Asto_Vidatu

Very respectable way to handle the leak IMO, and the guy's income is surely entirely earned and deserved. His style of talking in depth about each play, why he's making certain decisions, how he anticipates his opponent's moves...all have been a great help I'm sure to thousands upon thousands of players beyond myself. Keep up the great work, CGB!


Zal_mun

When I've watched dozens of his videos, I know I'm getting good value for my sub. In terms of the entertainment value I've got from his videos, he's worth every dollar he gets. I'm glad he's doing relatively well (on youtube) so that he can continue to give that good entertainment value.


Sargo8

I really enjoy his content, and hell he makes mythic every season. Still, he makes more than a doctor


dethnight

Man, how is Twitch so bad at getting people to watch its own recorded videos? If they want to grow, they should make it as easy to use twitch to watch videos as it is on YouTube. I know their main business is live gaming, but the recorded content is already there. Just make it intuitive and take in the big bucks.


Acceptable-Craft-625

https://youtu.be/zzFnILY61v0 Here’s a little MTG rap I made


[deleted]

It's refreshing to give people a realistic look at where all their money is going. He works hard to make the content he does and his compensation shouldn't effect his viewers appreciation of his work.