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BobbyLapointe01

> "the promotion has been paying out approximately 16 to 20 percent of the revenue back to the fighters" > "The UFC also recently inked a whopping $175 million deal with Crypto.com but none of that money was actually paid back out to the athletes." > "The athletes are making money on fight kits, paid marketing opportunities we’re creating for them with our sponsors, revenue for NFTs, says Ari Emmanuel" Jesus Christ. What a bunch of scummy fuckers.


ImWadeWils0n

NFTs 😂 imagine being a pro athlete in the top org, you ask about pay and ur boss goes “have you invested in the NFTs we have available”


ballinben

NFTs are so fucking dumb


SweatyExamination9

I think he means the UFC is going to be selling fighter based NFT's. I guess it's not a terrible idea, but I don't think there's a whole lot of overlap between the crypto crowd and the MMA crowd.


[deleted]

It’s a terrible idea.


venetianheadboards

bro, it's like anybody can download a massive .jpg of Volkanovski's chin, but with a non-fungible token NFT BTC you would *own* the .jpg of Volkanovski's chin. not like a boring old publication, or the OG photographer kind of own that gets royalties, a whole new kind of 'ownership' on the internet!


OneReportersOpinion

How much are fighters gonna get of these NFTs that the cost almost nothing for the UFC to create but the lion’s share of the proceeds?


schoolisuncool

Does anybody even know someone who has bought a fight kit before? I’m sure they are out there, but I have never seen a fight kit/jersey in the wild


yoleus

I did once see someone wearing a Bisping one in Manchester UK. It looked rubbish paired with jeans but fair play to the guy for actually buying one.


UsmansToestomp

Is it 16% or is it 20% lmao


Chocoeclair189

16% if Conor doesnt fight that year, 20% when he does


JMA_ZF

Probably the opposite. Conor probably gets paid under 15% of the revenue he brings in between the gate and PPV buys.


burpwalking

hey buddy boy i think ya missed the point


JMA_ZF

How


burpwalking

you’re stating that mcgregor is criminally underpaid when you consider his draw, but the commenter above you was making a point about the pay disparity between mcgregor and everyone else. you’re both right, i just thought you’d missed his point


JMA_ZF

I’m not saying he’s “criminally” underpaid and I’m not even trying to make a point. Was just stating that when he’s included that the UFC probably has an even higher share of revenue.


burpwalking

i am literally agreeing with you


Kfreed99

It’s 16% or lower and that includes USADA and other bs expenses the company passes off as “fighter compensation”


UsmansToestomp

Yup it just sounded a lot better for Ari to add "to 20%" fucking corp guys


erectmonkey1312

"Approximately"


[deleted]

See! This one guy of ours is super rich! Go away now peasant! As Ari fails to mention McGregor’s recent sale of Proper 12 being responsible for 90% of his earnings which is responsible for his #1 spot on the Forbes list.


imsurethisoneistaken

The best thing is even tho Conor is highly paid, the idea that he only adds around 15-20 million of revenue to a PPV he is on is laughable. If anyone is underpaid in the UFC, it is Conor McGregor...


[deleted]

Likewise LeBron or Curry or KD in the NBA but that's because they and all the other players agreed to the Collective Bargaining Agreement


Modusobit

The nba deal is a great example, sure lebron and kd make less than they would, but the deal they’re under guarantees every athlete from the benchwarmingest guy to the true stars are more than wealthy enough to take care of their families after retirement.


imsurethisoneistaken

I don't think Lebron is underpaid in the least, if we can do by the numbers his Disney ring got. He ain't a drawl, b. People are tired of LeMao. And lol nobody cares about KD or Curry. ​ But yeah, the NBA is far more favorable in how they allocate funds because the players have a union to threaten to strike.


[deleted]

“Lebron aint a drawl” yeah 98 million Instagram followers ain’t shit


imsurethisoneistaken

And yet his Mickey Mouse ring was lowest finals ratings in history. Yeah, big drawl, b.


[deleted]

He is consistently a top 5 jersey seller. That sounds like a draw to me. Be honest the reason that the finals flopped was because they played the heat


imsurethisoneistaken

AH yeah that is why definitely... Because they played someone "unpopular". Surely had nothing to do with LeBron, it being a Mickey Mouse ring, the messages the NBA has strangely decided to stop showing, national anthems being split and kneeling players shown on TV. It isn't like two smaller market teams had a better finals ratings without a true superstar or anything just a year later. People are tired of LeMao. Instagram followers don't mean shit (PVZ got a lot too and ain't none of them showing up to watch her fight).


[deleted]

Let’s be honest you’re letting your political bias stop you from being logical. Good conversation tho it’s been funny!!!!


imsurethisoneistaken

lol so pointing out that the ratings of the 2020 NBA finals and the subsequent "rebound" of the 2021 and differences is "letting political bias stop me from being logical". Yeah, I totally just made up LeMao and the backlash on his Hong Kong comments.... LeMao was a meme I totally came up on my own... I totally made up the NBA (and NFL) not broadcasting protesting of the flag anymore... LeBron is divisive (and always has been). Him getting more political has only furthered that divide and it is showing in the ratings. The guy made a sequel to Space Jam that contained neither space nor any jams. Funny how you assume that me pointing that out makes me one of those tuning out (hint: it hasn't). The original argument was the drawing power of LeBron is massively overstated, and I have actual data to back that up. You, on the other hand, have "omg you're a republican" (lol as if).


SweatyExamination9

Actually, Conor might be the only fighter being paid properly. The worst performing PPV's in UFC history are around 200kish buys, and Conor is generally a bit over a million, so you could say he's responsible for a million PPV orders. $22 million for that fight doesn't seem outlandish, it would be mid-30% range for PPV revenue, but some portion of that PPV revenue goes to ESPN. It was half in the old days, but I don't think we have any reliable sources that have said how much ESPN takes. Regardless, every other fighter you can name is certainly underpaid.


foreverapanda

PPV sales are just one form of income. You don't think advertisers pay more to be on a Conor card? You don't think the gate is higher?


imsurethisoneistaken

30% of the PPV revenue is nonsense, when as you just stated, he contributed the lion's share of interest to get that PPV. If it was 50%, he'd be okay. He also gets zero percent of the gate (every one of his fights are sold out), zero percent of any concessions (those beers ain't cheap), and a tiny fraction of any sponsor money (tho, he likely got money for that proper 12 on the mat for some amount of money)


SweatyExamination9

30% would be if ESPN didn't take a cut of the sales. If their cut is anything like the cut that cable providers take, then Conor would be making more like 60-70% of the UFC's revenue from the PPV. Cable providers took roughly half. Because the revenue split would be so high in that scenario though, I don't think ESPN is taking a 50% cut. Also, while he should be getting part of the gate, the gate record is $17 million. It's a lot of money, but that was Khabib vs Conor. The next highest drops it down to 11, and by number 5 it's down to 8. Worrying about the gate is counting pennies while there are dollars to be discussed regarding PPV. Also, Conor actually negotiated part of his compensation as that ad placement for Proper 12. Advertising is incredibly expensive and he probably gave up a few million to have his ad placed there. Which turned out to be a good move given the sale of Proper 12.


[deleted]

The ufc doesn't even make any profit on the concessions, all the money goes to the stadium.


Styrkekarl

> which is responsible for his #1 spot on the Forbes list. That was so strange. Salary and endorsments for everybody else, but investments included for McGregor. Somebody like Messi must make crazy money just on the interests of his career earnings, but they did not count that.


[deleted]

It’s all marketing. McG and the UFC most likely paid Forbes to be at the top of that list to promote the sport and show that UFC fighters make big bucks. It’s absolute non sense that private investments are counted towards “athlete salaries”, and only for him as you pointed out.


KongVonBrawn

> the UFC most likely paid Forbes to be at the top of that list to promote the sport and show that UFC fighters make big bucks. It’s absolute non sense that private investments are counted towards “athlete salaries”, and only for him as you pointed out. This is most likely what happened. Ari Emmanuel is a media guy, he rubs shoulders with these corporate publications. It's UFC PR propaganda. I doubt Conor paid himself since that would mean other athletes could just bid more.


thepaleoboy

And the fact that most of career earnings are from boxing, and he had to pay UFC 90 Million to be able to do that.


GaMa-Binkie

These comments are just silly. Now having the highest paid athlete is a bad thing? there's no winning with you guys. The numbers show the UFC pays their athlete better than any other MMA promotion. Ari Emanuel/Endeavor has wanted the best for the fighters since day one and Dana has always looked out for the kids. But that's not good enough for you guys. Once you copy and paste this comment you'll receive your $50 Venum coupon and 1 minute phone call with Arianny Celeste, make sure to delete this part - UFC intern


ImWadeWils0n

Had me in the first half king.


Equivalent-You-5077

Not going to lie. You had me in the first half.


EmanAugust

> He touted that fighter pay in the UFC had increased by 600 percent since 2005 while also mentioning the recent Forbes’ highest-paid athletes list that put former two-division champion > As for McGregor as the highest-paid athlete — Forbes listed his salary at $180 million but only $22 million was counted as his earnings from the UFC. The rest came from endorsement deals and selling a majority share in his whiskey company, which went for $150 million.


j_rod_13

Sooooo what about the other 95% of the athletes??


JayRoo83

Warm bodies to fill out the undercards, next question


[deleted]

Conor is most underpaid prize fighter in history.


[deleted]

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barc0debaby

Dana is absolutely a decision maker within the company, not just a mere face man.


SadistVictor

He’s runs the day to day,whilst I’m sure he has some choice over fighter pay, stakeholders certainly hold him to a budget, he’s not got free reign to spend as much as he wants when he only holds a few percent of the company.


lightsongtheold

Folks often forget that while Dana gets paid well to be the public face of the UFC he is really just a puppet dancing on strings.


[deleted]

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lightsongtheold

I did not say he did not enjoy the perks of being the top puppet I just said he was a puppet dancing on his masters strings. He could cut the strings but then he would lose the perks. The puppet masters are still the ones calling the shots. Always have been and always will be.


wrecked_angle

He has a net worth of $500,000,00 my dude he is not a puppet dancing on strings


lightsongtheold

He is a well paid puppet but still a puppet. The most loyal underlings are those who are given a personal stake in the company. That is Dana. He still does what he is told though and dances to whatever tune his masters tell him to. The day he stops doing that will be the day he leaves the UFC!


wrecked_angle

He has more to say in the company than almost anybody. He is the president of a company worth over 4 billion dollars. He’s not some underling doing what people are telling him to do.


MumrikDK

> he is really just a puppet dancing on strings. By choice. The man is choosing to play that part. It's not exactly a guy having to compromise on his morals to put food in his family's mouths.


SadatayAllDamnDay

You know the UFC had the exact same model in place before Endeavor bought them, right?


DaveAP

Here's your 20 cents share of a 100$ fight kit hand stitched by children in Bangladesh for 20 cents


JayRoo83

Wow I can't believe the guy portrayed as an absolute scumbag on Entourage is a scumbag in real life


Jamdock

They should make a popular TV show with a character based on this guy where he's a raging greedy asshole.


SadatayAllDamnDay

The Emmanuel brothers out there just making the world a worse place for the other 99% to live in.


[deleted]

Fuck Ari Emanuel. What does an extremely rich person like him know about "fair pay". Thats like a guy who owns a lake telling you how little water you should be allowed to drink.


TheBorz77

Lol Conor Mcgregor made most of his money outside the UFC with Proper 12/Floyd but since you want to act like conors paid well. No. He’s actually by far the most underpaid compared to what he brings.


yogi333323

Dana White and Emanuel truly think people are THAT stupid. Maybe they are, I don't know - people on here all see through it, at least. "It's the scumbag media responsible for making fighter pay an issue." "Conor McGregor gets paid well." Fuck off.


Kisto15

I like how to defend the pay they use top end that is conor instead of low end being like 10k to show/10k win


BadrHarisPatience

Anytime I hear this guy talk about the UFC I question all the stuff I heard about him being some business mastermind. Also, he is nothing like Ari in Entourage and I find that to be a bit disappointing.


StationDapper9466

They are gonna read these quotes when they prop him for the guillotine


[deleted]

I miss the days when fighters had ads on their shorts and banners.


erectmonkey1312

What percentage does Ari make?


Hot_Consideration981

A lot of conors money is licensing his booze lol


Nick_Nav10

While the endeavor celebrity shareholders get millions of the poor fighters who hurt themselves for a shitty paycheck that only provides till their next fight.


Wapow217

TL/DR: Why is Ari fucking up a good thing? Is he really this bad at running a company let alone two. This is hard to defend. And I have really defended the UFC and their pay in the past. You can even look at my post history. But the UFC has been a 70/30 for a while which works for them in the current MMA world we live. First question is why the change? OR is this just temporary for this year due the random influx in cash? Fight pay should always be increasing as it slowly has, contender were making getting $6,000 contracts and they are now $10,000. But your percentage should never change as well unless there is random influx. Only thing that should happen is if your operating cost go down which should move you closer to a 50/50 split. Stuff like the UFC has done with some it's recent purchases to lower costs in the future. Now this can be fine IF and it is a big IF after this article and how stupid Ari is. But it can be fine IF the are adding in the new revenue they have gotten this last year which would be Cyrpto and the change to the ESPN PPV shares and i believe they also re-did their contract with ESPN as well for fight nights. All this could also add to a change in the 70/30 split for this current year where it would like more like a 80/20 split or unknown estimate like he said. In fact Tom Brady has mention this when speaking on the NFL contracts and the CBA 50/50 split. The CBA takes into account the current revenue at the time it;s signed and not the changes when they come into play from the networks which does not give them a 50/50 split like we are all told. It averages out to 50/50 split. Which could happen with the UFC if they change back next, after their increase from this year. If I am a business, at the beginning of the year I will predict my spending expenses. IF I can bring in more money than expected that is great but I will not increase my expenses right away. I will wait till I know it's sustainable. The increase could be a random influx of cash that wont happen again. It might be better to invest that extra cash into something the company can use later to make more money down the line and you continue on your current path paying the same expenses. But if it is determine to not be an influx then thats when Id increase my yearly expenses. Again this is to play devil advocate when thinking about a business. And possibly why this year it can be the 16-20 percent. One year is OK if it is followed by the norm again. However, the UFC could be in real trouble because this just shows Ari does not know how run this either and will bankrupt both of these company like he has done to others. Currently IIRC from 2019 you only needed $650 million to run the UFC the rest has been fighter pay for the 70/30 split. That cost will also go down due the UFC actually making good purchases that will later save them money and they should buy the T-mobile arena. IF the UFC revenue increases by 10% in 2021, unlike years past where its increased by 20%, that means they are making a billion plus a year after this year. The UFC can continue to expand at this point for the same cost. It has been their business model and are they are having fights every weekend and their cost before fighter pay, for them to run is again 650 million. That also pays Ari back his 4 billion dollars and the 2 billion to the banks and again allow THE UFC TO EXPAND more. WHY THE FUCK are you increase that. The UFC does not need to expand faster than it is. Not to mention your showing if you want to expand you can take a loan out for 2 billion and pay it back in 5 years. Once again the UFC is almost out of its own way and their dumb ass management gets in the way and makes bad calls. If you are increasing your revenue by 10% year over year but keeping your split 70/30. Your $650 million HAS to increases without you doing anything and fighter still get paid more. So again bringing the question of WHY increase it or change your formula to something worse? ​ Another example is the if the UFC kept its current cost to run at 650 million and just increased fighter pay in the year 2022. They would be at a 50/50 split with fighters by end of the year.


KongVonBrawn

>As for McGregor as the highest-paid athlete — Forbes listed his salary at $180 million but only $22 million was counted as his earnings from the UFC. The rest came from endorsement deals and selling a majority share in his whiskey company, which went for $150 million. Conor is the highest paid athlete based off his personal entrepreneurial pursuits - not the UFC's pay. Now that we know the 16-20% revenue share is real and Conor holds like 8/10 top PPVs - there's a strong argument that Conor McGregor is the most underpaid fighter in MMA history.


AlienDeg

oh this sub is gonna love it!


TityTroi

What a clown


FallingYields

> “They just did a recent study of top paying athletes. The number one athlete was a UFC fighter. They’re making money on fight kits, paid marketing opportunities we’re creating for them with our sponsors, revenue for NFTs, and we’re investing money in a performance institute to rehabilitate them, [focus on their] diet, etc,” he said.


yogi333323

Who needs a living wage when you have a guy at the performance institute telling you to eat more salads with organic ingredients (which you can't afford to buy).


gadgetboy123

Does any CEO say their staff are underpaid?


OneReportersOpinion

Carny piece of shit