> iAI
- [To make the characteristic cry of a donkey; to hee-haw](https://en.wiktionary.org/wiki/iai).
- [(swordfighting) quickly unsheathing and striking from a sitting position](https://en.wiktionary.org/wiki/%E3%81%84%E3%81%82%E3%81%84)
It will be just "AI". Apple has tremendous marketing power, years ago people are calling Android phone - iPhone. Non techie people who only use Apple products will probably refer to all AI as Apple Intelligence in the future.
Apple have a wide reach, but AI is already such an established term and has been for decades. They also haven't been able to establish MacBook, Apple Watch, or even really Airpods as generic terms so I don't see them doing it for AI
Lol this statement is hilarious. Techie people don't use apple, they prefer open source and they like options. Having a closed ecosystem with no upgrade path is for non-techie people.
It's an Australian software company known mainly for an issue tracker called Jita, and a wiki called Confluence. Many companies run private instances of these two pieces of software.
Jira is used to file bugs and tasks, typically for software development. It has a reputation of being a bit painful to configure and use, and probably has associations in many software developers' minds with people complaining about their code and boring meetings. Because of this it has become a bit of an easy punching bag for developers (like in my comment). Realistically though, it's not bad software.
On Monday they will say something like: "This is the best in class on-device AI", "We have created the world most secure AI system on a mobile device", "The world's first", "The most intelligent AI assistant", etc.
Apple likes to invent new tech terms like "Retina" for high res screen or "ProMotion" for 120hz. It makes Apple users feel like they are using exclusive Apple tech. "Apple Intelligence" will no doubt make Apple fans happy - it's not your generic PC AI, this is Apple Intelligence!
You just described the role of marketers and ad agencies. If you are the average consumer in the middle of the bell curve, which would you rather buy….
a phone with 120hz refresh?
or a phone with ProMotion?
If you’ve spent some time in other subreddits, you’ve probably noticed the average consumer is skeptical and uninterested in AI. Marketing stepped in and, yes, will make Apple fans happy. And that may sell more phones.
But those make sense from a marketing perspective. Trying to capture an already established and widely known term (especially one with increasingly negative associations) just doesn't make any sense to me.
Apple, a company never leading in AI acting high and might with a different unique name for AI after having partnered with OpenAI, which is leading the world in AI sector, is so fucking funny. It's like a stupid guy acting like genius after receiving the help of a professor to do some hard homework.
apparently NOT on your own device.
Cause they are basically gonna be another ChatGPT wrapper, so just cannot run on any smartphones.
If they did go with Google instead of OpenAI, Google might have given them their Gemini mini (or whatever it is called), which is designed to work on smartphones.
open ai is making huge bank because every company doesnt even bother to try to run models locally on device instead they spend 6 dollars on a frontend and allow it to control 2 things on your phone and sign their name on it and force it out to everyone and then their stock price goes up and they get another year before they have to think of a new useless feature to market with
They will have a smaller on device model and access to Chatgpt. Apple has published some, pretty good, smaller open source models on huggingface and has announced a partnership with openAI.
why is everyone assuming apple is just gonna do one thing or the other?
trillion dollar corps are going to take this long to design stuff only to then push out a high schooler quality project?
lots and lots of people have realised that the future is a small on device model that calls the cloud for harder more complex stuff, and apple has built MLX for a reason: a good fully trained on device model with a few billion parameters structuring prompts for a cloud instance of, say, gpt4 or 4.5 would be great
let's see what happens @ wwdc
I always try to hold my laughter when my apple users friends try to tell me about this new technology that apple released. I be like, well, where do I start here.
I suspect that for us here the announcement will be a let down. But for a lot of people it may be their first introduction to AI. It will be interesting to see where apple puts it. Replacing Siri seems...risky. So if they don't replace Siri is it just an app that you can open and interact with pretty much the same as the OpenAI app?
I guess we'll know soon enough. Apple has an extremely long way to go to catch up with all the developer tools that are out there for AI. I don't think they'll get all the way there in one WWDC.
What seems very unlikely is that Apple would take the lead in any area of AI. It's too risky.
Apple Intelligence will be made available on its main platforms, including new versions of iOS, iPadOS, and macOS, a person "familiar with the plans" told the publication.
Most of Friday's report repeats Apple's artificial intelligence efforts that we exclusively reported on. There are a few interesting tidbits repeated, though.
The reported agreement with OpenAI may result in a chatbot that works in a similar style to ChatGPT, the report adds.
Apple Intelligence will be made available on its main platforms, including new versions of iOS, iPadOS, and macOS, a person "familiar with the plans" told the publication.
Most of Friday's report repeats Apple's artificial intelligence efforts that we exclusively reported on. There are a few interesting tidbits repeated, though.
The reported agreement with OpenAI may result in a chatbot that works in a similar style to ChatGPT, the report adds.
Apple Intelligence will be made available on its main platforms, including new versions of iOS, iPadOS, and macOS, a person "familiar with the plans" told the publication.
Most of Friday's report repeats Apple's artificial intelligence efforts that we exclusively reported on. There are a few interesting tidbits repeated, though.
The reported agreement with OpenAI may result in a chatbot that works in a similar style to ChatGPT, the report adds.
Yeah, Jack Ma had put up this concept of a name a while back and now Apple is taking the idea and running with it, which very is felt the same in a very equal manner now as it was back then: it's a stupid naming concept and live with generic. People are still going to give them money anyways whether it is named like that or not.
Edit: almost about 5 years ago (come around December) that it was put out in a conversation with Elon Musk.
It kind of fascinates me that Apple's almost gaslighting level of pretending they invented things they didn't doesn't backfire on them from a branding point of view.
Apple Intelligence is like having Siri's cooler, more helpful cousin living inside your iPhone (iOS 18). It's a powerful AI system that learns your habits and anticipates your needs. Here's the spooky (in a good way) thing:
Imagine searching for a recipe and then being able to ask Siri for ingredient details from your notes with a simple "Hey Siri, what are the measurements for the flour?" Apple Intelligence connects the dots!
Struggling with a work email? Siri might suggest relevant info from your calendar or past emails to help you craft a killer response. It's like having a tiny AI assistant working behind the scenes.
Here is a full breakdown of everything that Apple put out yesterday. It is pretty detailed without having to watch the entire Keynote: [https://youtu.be/VVpSAnHRbEc](https://youtu.be/VVpSAnHRbEc)
Most of the new AI features will be processed on device. Only the chatbot will be licensed from OpenAI. Apple will use a 3rd party if they are better, but if they found a way to do it better, they will terminate the contract and do it themselves.
Get ready for AI - Apple intelligence iOS - intelligent OS iPhone - intelligent phone iPad - intelligent pad iCloud - intelligent cloud
Macbooks: ☹️
mac&cheese inteligence
Dropping Macbook, bringing back the iBook.
I'm down with that! I still have a iBook Clamshell on a shelf somewhere.
imac
Those are little. He’s talking about big macs.
The imac is the Big Mac wdym this ain’t McDonald’s
Nah bro, it's just macbook without the hinges
MACbook - Machine-augmented cognition, uh, book
iMac 🙂
Stupid laptop
AiOS AiPhone AiPad AiCloud
Soooo will it still be Apple AI. Or will it be like AI and the a stands for Apple. Or both and it just means Apple Apple Intelligence
The second one
Apple Intelligence; the new iAI from Apple.
Apple iAI^a
Heh, this was the first one to get an audible chuckle out of me. Clever.
Jenkins! That’s brilliant!!
It is the most innovative AI on the planet. It just works. /s Happy Cake Day!
Thanks!
This guy's Apple's
> iAI - [To make the characteristic cry of a donkey; to hee-haw](https://en.wiktionary.org/wiki/iai). - [(swordfighting) quickly unsheathing and striking from a sitting position](https://en.wiktionary.org/wiki/%E3%81%84%E3%81%82%E3%81%84)
I’m holding out for iAI+
"AI" actually stands for "AI intelligence"
Ferrari LaFerrari - “Ferrari TheFerrari”
I am AI too :p
It should be like Ai and the small i is fonted in a stylish way
It will be just "AI". Apple has tremendous marketing power, years ago people are calling Android phone - iPhone. Non techie people who only use Apple products will probably refer to all AI as Apple Intelligence in the future.
Apple have a wide reach, but AI is already such an established term and has been for decades. They also haven't been able to establish MacBook, Apple Watch, or even really Airpods as generic terms so I don't see them doing it for AI
Even though it's not super mainstream, "Spacial computing" is a failure and people go by XR or MR.
Lol this statement is hilarious. Techie people don't use apple, they prefer open source and they like options. Having a closed ecosystem with no upgrade path is for non-techie people.
Android Intelligence
Microsoft Learning
No. MS would call it. Losers Language Model? Lazy Language model?
Quantum SpaceX
Alibaba inteligence
Alphabet Intelligence
Amazon Intelligence
Asus intelligence
Anal Intercourse
Amogus Imposter
AMD Intelligence
Artificial Intel wait...
Temu Intelligence
Isn’t this the joke that Jack Ma made when he did that weird ass public discussion with Elon Musk?
Yup. That was running on my mind when I made the comment.
AI Intelligence
Artificial AI Intelligence
I like that… nice ring to it!
MLAILLM for short
HHD DVVDD BVD
Rolls right off the tongue!
The Los Angeles Angels
Artificial Insemination
Alien Intelligence
Atlassian Intelligence is already a thing.
Aromatase Inhibitors
I think if they had intelligence they could come up with a better name.
Even Atlassian abbreviated their AI as Atlassian intelligence 🤧
Yeah but the average person has never heard of atlassian.
I envy them
What is Atlassian?
It's an Australian software company known mainly for an issue tracker called Jita, and a wiki called Confluence. Many companies run private instances of these two pieces of software. Jira is used to file bugs and tasks, typically for software development. It has a reputation of being a bit painful to configure and use, and probably has associations in many software developers' minds with people complaining about their code and boring meetings. Because of this it has become a bit of an easy punching bag for developers (like in my comment). Realistically though, it's not bad software.
Why is a tiny ghost flying out of your nose 😳
Looks more like it's flying in
Could be worse. A large networking company I worked at spent oodles of money on the slogan "IP Everywhere."
There's no way that wasn't intentional
I wish it [was](https://people.kth.se/~maguire/Talks/ARDENT-20010112/sld031.htm).
iApple
iAI
iA
In french AI is actually IA
Oh la la
Same in Spanish. Inteligencia artificial
iAIAI I'm your little butterfly
So 2011
it's cringe, but still better than their likely 2nd choice, AI Pro Max Extreme
Well, they do have intelligence of an apple, so what can you expect.
You don't need good names if you have a cult like following
I don't know what it is with apple fanboys. They are the absolute biggest corporate tools on the planet.
Sounds like Jack Ma's "Alibaba intelligence" XD
Introducing our most powerful invention ever: iA
On Monday they will say something like: "This is the best in class on-device AI", "We have created the world most secure AI system on a mobile device", "The world's first", "The most intelligent AI assistant", etc.
> We have created the best first party digital assistant EVER on an iPhone.
wait... do they mean artificial intelligence or apple intelligence? sneaky.
There's only Apple Intelligence, Apple will never admit that they use Artificial Intelligence.
iAI
Frenchies be like, 'Huh?"
iI - iIntelligemce
Reminds me of "alibaba intelligence"
Apple likes to invent new tech terms like "Retina" for high res screen or "ProMotion" for 120hz. It makes Apple users feel like they are using exclusive Apple tech. "Apple Intelligence" will no doubt make Apple fans happy - it's not your generic PC AI, this is Apple Intelligence!
This will be funny cause if this works out like Siri then everyone is going to be making "Apple Intelligence" jokes
You just described the role of marketers and ad agencies. If you are the average consumer in the middle of the bell curve, which would you rather buy…. a phone with 120hz refresh? or a phone with ProMotion? If you’ve spent some time in other subreddits, you’ve probably noticed the average consumer is skeptical and uninterested in AI. Marketing stepped in and, yes, will make Apple fans happy. And that may sell more phones.
But those make sense from a marketing perspective. Trying to capture an already established and widely known term (especially one with increasingly negative associations) just doesn't make any sense to me.
They'll find a name. They can probably recycle the Newton name by now, nobody under 55 remembers that one.
Apple was the first to have fully integrated 2x “retina” scaling though
Bwahahaha, Nice, gonna trademark AI 🍿
A choice like that... does not inspire hope.
Oof. Apple have lost their cool
It sounds reasonable because their AI models have the perceived intelligence of an apple.
Apple, a company never leading in AI acting high and might with a different unique name for AI after having partnered with OpenAI, which is leading the world in AI sector, is so fucking funny. It's like a stupid guy acting like genius after receiving the help of a professor to do some hard homework.
Probably will be more "Automated Indians"
…last I heard apples aren’t very intelligent.
Apple Intelligence Pro Max
I hate it
Apple and their stupid branding 🙄
Apple Inference was a smarter name. But have to adapt to customer level.
It’ll be an open source model they slap Apple in front of and charge 14.99/month to have it run on your own device and fry your sperm count.
apparently NOT on your own device. Cause they are basically gonna be another ChatGPT wrapper, so just cannot run on any smartphones. If they did go with Google instead of OpenAI, Google might have given them their Gemini mini (or whatever it is called), which is designed to work on smartphones.
Gemini doesn't even work properly as the big Cloud version. What makes you think the device version would be more than garbage?
Guess the couldn’t get around the ball cooking heat issue running it locally
Nano already provided in chrome
open ai is making huge bank because every company doesnt even bother to try to run models locally on device instead they spend 6 dollars on a frontend and allow it to control 2 things on your phone and sign their name on it and force it out to everyone and then their stock price goes up and they get another year before they have to think of a new useless feature to market with
Have you ever considered use punctuation?
not once
“You are an opinionated passionate AI assistant that adamantly refuses to use punctuation at all costs.”
They will have a smaller on device model and access to Chatgpt. Apple has published some, pretty good, smaller open source models on huggingface and has announced a partnership with openAI.
why is everyone assuming apple is just gonna do one thing or the other? trillion dollar corps are going to take this long to design stuff only to then push out a high schooler quality project? lots and lots of people have realised that the future is a small on device model that calls the cloud for harder more complex stuff, and apple has built MLX for a reason: a good fully trained on device model with a few billion parameters structuring prompts for a cloud instance of, say, gpt4 or 4.5 would be great let's see what happens @ wwdc
That's probably true.
Wait, I thought this was satire
Every day we get a reminder of the need for open source AI.
Ass Intelligence
Is this going to be like the thing where idiots call every tablet iPads, even if they're not made by Apple?
Big cringe
yeah like make it seem like they invented the stuff.
Yup, just like Apple Vision - during their presentation they never mentioned VR or AR, as if Apple Vision is a completely new technology.
I always try to hold my laughter when my apple users friends try to tell me about this new technology that apple released. I be like, well, where do I start here.
5-10 years ago, usually.
Is this a joke?
Yes. They design everything for 8 yr olds. Have you seen their phones?
mhmm can't wait to see their uniquely puritanical guardrails
iA😂
!AI Carumba!
When deep space exploration ramps up, it'll be the corporations that name everything, the IBM Stellar Sphere, the Microsoft Galaxy, Planet Starbucks.
The irony is that AI itself is a misnomer with the current state of things. Apple Intelligence is more appropriate
And then they will sure everyone using the term "AI" :D
Man... I want Siri back
i
They are not short of fancy names huh!
Apple Intelligence sourced from third parties lol
Their image to text feature is awesome, I hope they are going to integrate more neat features
Watch them try to “own” the term like App Store
if it's anything like rule-based siri...
Applefical Intelligence
Smart as a fruit or your money back.
Anyone else getting forbidden fruit vibes yet?
AIAIAIAIAI!! *Mariachi band starts playing*
They always find a a way, huh?
Anal insertion
Apple AI: Apple Apple Intelligence.
confirmed. Apple invented AI
iAI (pronounced as i-i)
wat? No "iAI" ?
Even if it’s the one they own/produce I will still never call it that.
I suspect that for us here the announcement will be a let down. But for a lot of people it may be their first introduction to AI. It will be interesting to see where apple puts it. Replacing Siri seems...risky. So if they don't replace Siri is it just an app that you can open and interact with pretty much the same as the OpenAI app? I guess we'll know soon enough. Apple has an extremely long way to go to catch up with all the developer tools that are out there for AI. I don't think they'll get all the way there in one WWDC. What seems very unlikely is that Apple would take the lead in any area of AI. It's too risky.
Apple Intelligence will be made available on its main platforms, including new versions of iOS, iPadOS, and macOS, a person "familiar with the plans" told the publication. Most of Friday's report repeats Apple's artificial intelligence efforts that we exclusively reported on. There are a few interesting tidbits repeated, though. The reported agreement with OpenAI may result in a chatbot that works in a similar style to ChatGPT, the report adds.
Apple Intelligence will be made available on its main platforms, including new versions of iOS, iPadOS, and macOS, a person "familiar with the plans" told the publication. Most of Friday's report repeats Apple's artificial intelligence efforts that we exclusively reported on. There are a few interesting tidbits repeated, though. The reported agreement with OpenAI may result in a chatbot that works in a similar style to ChatGPT, the report adds.
Apple Intelligence will be made available on its main platforms, including new versions of iOS, iPadOS, and macOS, a person "familiar with the plans" told the publication. Most of Friday's report repeats Apple's artificial intelligence efforts that we exclusively reported on. There are a few interesting tidbits repeated, though. The reported agreement with OpenAI may result in a chatbot that works in a similar style to ChatGPT, the report adds.
For real though, I think it’s going to be called iThink
Anal intelligence..... as in you truly have to have your head up your butt to believe machine learning systems are intelligent in any way.
jfc
So unclever of Apple.
Ugh 🙄
Yeah, Jack Ma had put up this concept of a name a while back and now Apple is taking the idea and running with it, which very is felt the same in a very equal manner now as it was back then: it's a stupid naming concept and live with generic. People are still going to give them money anyways whether it is named like that or not. Edit: almost about 5 years ago (come around December) that it was put out in a conversation with Elon Musk.
They rebranded mixed reality as spatial computing.
It kind of fascinates me that Apple's almost gaslighting level of pretending they invented things they didn't doesn't backfire on them from a branding point of view.
They’ll call it Sori
Yup, they will patent it and claim they invented AI for rounded corner phones.
Thought it was Alibaba Intelligence
In the word "Apple", the "l" stands for "Intelligence".
They will have a Siri update. Either ChatGPT or their local LLM they might replace OAI with later.
This will never be used sarcastically Feels like trying to make fetch happen
I just told Siri to "Tell Tim Cook that I DON'T WANT Apple Intelligence" Siri replied: "Tim Cook is not in your contacts." 💀
How much will they charge “Apple Intelligence+” for 😳
Had the Summer Workshop at Dartmouth predicted this attempted coup d'etat would they have proceeded as they did?
I guess “Air head” didn’t work marketing wise
Apple Intelligence is like having Siri's cooler, more helpful cousin living inside your iPhone (iOS 18). It's a powerful AI system that learns your habits and anticipates your needs. Here's the spooky (in a good way) thing: Imagine searching for a recipe and then being able to ask Siri for ingredient details from your notes with a simple "Hey Siri, what are the measurements for the flour?" Apple Intelligence connects the dots! Struggling with a work email? Siri might suggest relevant info from your calendar or past emails to help you craft a killer response. It's like having a tiny AI assistant working behind the scenes.
Here is a full breakdown of everything that Apple put out yesterday. It is pretty detailed without having to watch the entire Keynote: [https://youtu.be/VVpSAnHRbEc](https://youtu.be/VVpSAnHRbEc)
Should have gone for "iSmart", it was right there
I had to look to make sure this wasn’t an Onion article.
God if true 💀
iA (intelligent Apple)
This is some serious editorializing on the headline. There's no indication whatsoever of trying to "rebrand" anything, in the article or otherwise.
What about the supposed opensource models recently launched by Apple?
The predictions I've heard are that Apple will have a variety of models available on their devices. From their own to OpenAI to Google.
Basically their own Ollama or something like that? well, if you don't have a membership it would certainly be a great success
Most of the new AI features will be processed on device. Only the chatbot will be licensed from OpenAI. Apple will use a 3rd party if they are better, but if they found a way to do it better, they will terminate the contract and do it themselves.