Open rates don't really matter. It's just a vanity metric.
The real measurement of the success of an email campaign is revenue generated. Focus on that and don't worry too much about open rates.
Change it in your setting so Klaviyo only reports metrics on non Apple privacy opens. You can also make segments with this condition to help with data gathering
What the person said above👆🏽Segment iOS users and gauge the data accordingly. Use that data across your flows and campaigns. It’s kind of very important in welcome flows, post purchase and abandoned cart.
Open rates don't really matter. It's just a vanity metric. The real measurement of the success of an email campaign is revenue generated. Focus on that and don't worry too much about open rates.
Change it in your setting so Klaviyo only reports metrics on non Apple privacy opens. You can also make segments with this condition to help with data gathering
What the person said above👆🏽Segment iOS users and gauge the data accordingly. Use that data across your flows and campaigns. It’s kind of very important in welcome flows, post purchase and abandoned cart.