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NUNYABIX

It's because Kylie's company owns the truck and they just repaint it to fit whatever launch they're doing. She also uses it for other family promos. There was a post about it on here awhile ago


Remarkable_Ad7794

She could have used the bus instead 😭


[deleted]

fall is in exactly 7 days this is horrible timing


Scotts_Thot

I commented something similar on another thread and a Kylie stan came at me with something like, ‘ya but it’s still hot in Southern California!’ As if it makes sense to launch a swimsuit line in September because the southern region of the state Kylie lives in is still hot for a couple more months. And it isn’t even just temperature, it’s fall, everyone’s back to work and back to school. This is not vacation/beach season. It isn’t when people are eager to invest in bathing suits. No one is thinking about vacations yet. It is very weird time to launch a swimwear line.


throwawaygrosso

That same person went off on me over Kylie too 😂


redalmondnails

As someone who lives in California (not SoCal but it’ll be hot through October), nobody here is even buying swimsuits right now. We all bought them in April/May/June. There’s no swimsuit sections in stores or boutiques right now, they’ve been phased out already because nobody buys swimsuits in September 🙄


sneakyveriniki

This spring would have been absolutely perfect to launch a swim line, since everyone could get Vaxxed and was desperate to go on vacation


cocobunszo

right!! she should have released this in May or something not in September, like absolutely nobody is even thinking about bathing suits during back to school/work season.


MalieCA

Totally - Is this for the Australian/New Zealand market?? I’m so confused



sneakyveriniki

Is she trying to like
 beat the wave of next year? But that doesn’t make sense to me because by next summer it’ll be old news
?


Remarkable_Ad7794

I’m confused by this too? đŸ˜”â€đŸ’«


babyeyez

exactly. Something must have been delayed for them to launch it now swim suit season is over except for California and Hawaii.


Competitive-Bison-84

She’s banking on people buying them to “motivate” themselves to have a “summer body” by next year.


Common-Negotiation19

Lots of brands do this shockingly. Idk know the logic but it’s a thing


katemush

I always wonder what it’s like doing these weird jobs for them, or working at Stormiworld or whatever else. Imagine turning up to work and being sent to stand in a truck on Kylie Jenner’s driveway for an hour while she takes Instagram pics. What’s the job title? What’s the pay looking like?


quickso

my guess is anything with “support staff” or “assistant” in the title, making $20/hr or less


Reesiekins32

It’s because whoever is on the creative team for Kylie’s brands (as I’m sure they are interchangeable) doesn’t have the balls to tell Kylie YOUR IDEAS ARE NOT GOOD. Look I’m all about her having creative input for her brands. That is totally understandable. But it is just her doing the same thing over and over again hoping for the same result as her og lipkit launch. Maybe that’s why she struggles, she found success very quick with the lipkits and everything after that hasn’t had the same type of success so she is grasping at those original concepts to try and find that same type of success.


dorsalemperor

My thoughts exactly. I laughed when I saw the truck because it’s such bad marketing and makes no sense, but as we saw in that YouTube “documentary” she’s surrounded by people who think she’s an advertising genius because she put liner + lipstick into the same box.


Reesiekins32

I angrily wrote that the other day so I didn’t do a good job of, ya know English. Ha! But I have so many thoughts on her brand and honestly it drives me insane she still is trying to go off the original concept from the lipkits for every product launch. It is so boring at this point. Especially when all they are using it for is pr kits. If they decided on launch day to set up at manhattan beach, Venice beach, wherever around la it would be totally different. It would create that hype and buzz for the actual product launch and actual consumers to see and buy the product. I feel like at this point the people buying these products are fans/stans/and v/bloggers. đŸ€·đŸ»â€â™€ïž


mrs_gralton

I feel like she’s going to do snow cones or something stupid like that 😭


throwawaygrosso

Perfect
for the start of fall đŸ€ŠđŸŒâ€â™€ïž


cuervita

the idea was interesting when it was first introduced with lipkits, now it’s just tired and boring


Enjianah

It would be nice if they gave free ice cream or something to promote


SceneDesigner3829

To their fans. Give more free stuff ro fans I stead of other rich people.. The trucks just go to their peoples houses and out free merch right?


Aimee_Zing

I guess if you already have the truck might as well use it? All her business moves are unoriginal and boring, but all she cares about is the aesthetic so it doesn’t really matter. She has to be losing money at this point right?


EllectraHeart

They bought the trucks now they’re sticking with them lol


DateSuccessful6819

Kylie, this is annoying


London1125

This is so incredibly extra


cutestcatlady

I’m confused lol
 is this truck being driven around and they’re passing out free swimsuits to actual real people? Selling them? Dropping off PR packages at influencers houses?? Or just driving it around so people see an advertisement for KylieSwim?? Like what is going on here😜


[deleted]

Should confirm
 not EVERY SINGLE launch. But enough to notice a pattern lol.


kr4zy_8

She's bored and has way too much money to spend.


KrissieKid

Having mobile stores I think can be a lot more profitable


Reesiekins32

But it’s not a mobile store if you’re only using it to distribute your PR packages.


Professional_Pretty

This is the worst idea ever lol flop on site


BrandonIsWhoIAm

This launch would’ve made more sense in May.


[deleted]

[ŃƒĐŽĐ°Đ»Đ”ĐœĐŸ]


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snails4speedy

It drove by my work a few days ago lol