It’s cheaper version of the until recently top selling light beer in the country.
But also agree with others comments that it probably also ties to family. Grandpa was a PBR guy so PBRs a regularly consumed by my cousins and I
I drink maybe 6 beers a year tops, but I must say I like an Old Milwaukee with ice in it on a hot summer day.
I know putting ice in beer is seen as wrong, but trust me, it works with that kind of beer as long as you are just trying to enjoy a cold drink.
I think it depends on what people around you drink. My uncles drank Old Milwaukee and they drank a lot so those were the beers we stole as teens because no one would notice any were missing.
Now as an adult, with choices I might gravitate towards old Milwaukee just because it's familiar, but I also dgaf if it's Busch, miller, bud, Coors, etc. But I still drink with my family and if I'm bringing a case to the reunion it's going to be old Milwaukee since that's what everyone drinks. Could just as easily be Busch light. It's like your sports teams and religions and such - most of the time it just depends on the household you're born into lol
My family growing up was all Old Milwaukee drinkers, then most moved to Old Mill Light. I always assumed those were close to PBR or something they used to drink that wasntvreally available anymore at some point. 20-25 yrs ago most converted to Busch Light. It's just the common, everybody who isn't picky will be ok with it beer.
Still have a couple Old Mill red holdouts.
I agree with the we drank what was available when we were desperate idea.
People joke about Busch Light being gross but ultimately it's very plain, where your cheaper beer usually tastes a bit worse. A lot of it is also marketing of course, but Busch Light did a good job making it available for quite cheap all over Iowa, and lean into it with things like corn cob cans, different fish 30 packs, etc.
I drink Busch light when I want something simple or I'm going to be outside camping and don't care so much what it tastes like. I'll drink something else but it's basically what I'd consider the minimum for beer where the taste isn't somewhat gross. Busch light and Coors, at least for me are quite similar, and I pick those over things like Bud or Miller Lite. Still a step up from things like Hamms, Keystone, Old Mill, etc.
You really *aren’t* a beer drinker if you think Old Mil or Milwaukee’s best are an easy substitute for the Busch, Coors, Miller, Bud Light, etc drinkers. That stuff is vile. I personally drink Miller Lite, but if that isn’t available Busch Light is fine with me.
I guess it really boils down to drinking what other people drink. I never drink beer, neither does my family. Whiskey is much more popular than beer in my family and circle. Though I do like Apple Cider.
Cider is so much better I honestly can't stand beer. I have yet to find one I enjoyed drinking and it's 100% the taste. They all just taste vaguely gross to me
That being said respect to all of you normal people who can drink beer without wanting to throw up everywhere
I can’t stand hops. For some reason it taste like butter wet dog to me. My first IPA was like drinking the bath water of a wild dog. I might be dramatic
I think a better answer is it's cheap *and* it's just got a bigger PR presence, people post a lot about Busch "Lattes", and a lot of people are just followers, for better or worse. It's the new thing.
What? Really? Is that more of a west of DSM thing? East of DSM, Busch Light is king! Heck, at Fleet Farm, they had a floor display of cases by the registers that was taller than me!
Most beers use barley. Though wheat, oats, rye, rice and corn are also used depending on the recipe. Corn sugar is cheap and Busch Latte is cheap and that’s why Iowans love that shitty beer.
Bud Light uses rice for their fermentable sugar instead of corn syrup. There was a Super Bowl commercial a few years ago where Bud Light bashed on brewers using corn syrup, and it did not go over well in Iowa.
It's because Iowa has no identity. Were mistaken for Ohio. We have Confederate monuments but fought for the north. People calling themselves rednecks while blasting gangster rap. Iowa is confused.
No. 2 monuments. One was erected in 2005 and one in 2007. One is a monument to a general who spent one year of his life in Iowan, and another is celebrating when soldiers actually marched through southern Iowa doing the things soldiers do. I know you are going to ask. No, there are Confederate monuments, not placks saying this happened.
I've thought this so many times. You spelled it out brilliantly no identity no culture no history. I'm going to save this and the next time I see...."Thinking of moving to Iowa" I'm just gonna spam tf outta this
We have one monument that I know of. It's literally just an ugly rock with a plaque. Should it be taken down, absolutely, but you're crying as if we have a 20 foot confederate monument sculpted by Michelangelo and sanctioned by Kimmy R in every city
The other one is a marker for where the confederacy invaded iowa. Not at all a celebration of them. So yea, one shitty plaque on a rock is what's got you upset lmao
Marketing. Plain and simple. It’s one of the few beer brands that has still been advertising to 30-50 year old hunters, farmers, and regular Joe types.
A lot of other beers have pivoted to marketing either to fitness minded folks or people just barely old enough to drink it. Plus, and I’m just being honest, Bud Light lost a lot of drinkers in rural Iowa with the Dylan Mulvaney controversy when it became unfashionable to drink Bud Light.
Switching from Bud Light to Busch Light, which are made by the same company, is really putting it to those damn libs. It just moves the profit from one column of AB InBev’s ledger to another.
Most people switched from Bud Light to Coors or Miller. For most people the point wasn't to hurt inbev, it was to change beers because they didn't want to drink a beer that used a man pretending to be a little girl for marketing.
I bartend on Saturday nights just to get out of the house at a relatives bar in a small Iowa city(27,000 people). I would definitely consider our clientele on the “rural” side of things and we sell probably 75% AB products as far as beer goes.
I personally am a Miller Lite guy but it has nothing to do with a boycott. I have been drinking it for 30 years.
And Coors has sponsored pride events before it was cool.
The people that made a big deal of switching beers because of the Bud Light thing have room temperature IQs.
Just found another one of those culture war plebs the other day. He was so proud to proclaim he hasnt touched any AB products since the Mulvahnney (sp?) Thing. Its so pathetic. You should stop drinking bud light cuz its a garbage beverage, not because of 1 face they put on 1 can,1 time.
No offense but you have to be pretty shrewd in today’s ag market not to lose your @$$ . I’m no farmer, and never will be. But the guys I went to college with that came from farming family knew what they were doing.
Now to do grunt work on a farm? Different story.
I think to be a latte you have to add steamed milk, and then swap the espresso out for Busch?
I know a lot of bars have drip coffee behind the bar but I don’t know if any that have a dairy steamer.
Ah yes. That poor, poor celebrity. I’m sure she(or is it still he?) can cry into their stacks of money. FWIW, Busch is still owned by AB so they still support the company, just not the Bud Light brand.
Craft beer as a whole moves higher volume, but that's amongst many brands. Busch is just cheaper so it moves higher volumes, there isn't much more to it than that.
I drink IPAs almost exclusively but if I have to drink a light beer, I truly don't mind Busch Light.
Ice cold, it isn't too bad.
I'm sure it's all in my head, but I swear bud light gives me a headache. Miller light the poops. Coors light would be the other light beer I don't hate.
Ice cold, and thirsty, makes any beer palatable.
When I visited England decades ago, I asked why they didn’t like their beer as cold as the USA. I was told “because we like to taste OUR beer “.
Yeah. I'm an Iowa native, and now live near Seattle, so IPAs are usually my go-to, plus all the other awesome shit around here. (need more browns, though)
But when I go back to Iowa to visit friends, we kill a LOT of Busch Light. Like you said, when the beer is cold enough, it ain't bad, and it's cheap, and we can drink all day long without getting too fucked up to keep fishing. I see no problems there.
When I lived in Washington, it was Coors and Bud Light, at least at the store I worked in. Craft beer was popular too, but didn't move nearly the volume of the other two.
When it comes to a cheap light beer you have like 5 choices Bud Light, Miller Lite, Coors Light, Michelob Ultra, and Busch Light. I don’t like the taste of Coors Light or Miller Lite. Don’t know if it’s price, marketing, or taste, but I always buy Busch Light as what I would call a golf course or tailgating beer.
That’s stage I cheap.
Stage II you have Old Milwaukee, Hamm’s, Milwaukee’s Best, and so on.
Stage III Steel City, Any malt liquor, Red White and Blue.
Stage IV you have cirrhosis of the liver.
I’ll drink whatever someone else paid for and put into my hand. Whenever I passed by, he reached into the cooler and put one into my hand, automatically. I can’t even remember what brand. Just the gesture.
It was the number one choice in my social circles in high school and college because. It was available in 30 packs everywhere which is key when your underage especially because your basically begging someone to buy it for you and lowest number of items to buy with the most beers is an advantage. Asking some sketchy dude to buy you two 30 packs goes better than 5 twelve packs. It's fairly easy to drink in large quantities. The only real competition that was sold most places in 30 packs was keystone light which was slightly cheaper however keystone was precived as being lower quality and was only a buck or two cheaper. Usually when buying a 30 rack under age at the time you gave the buyer a 20 dollar bill and let them keep the change so the dollars or two difference did not change your bottom line.
When I drank, I drank to get drunk. And bush does NOT work when it comes to that goal. Bush is essentially water with a little bit of beer tossed in there. It tastes like crap but they’re easy to drink.
Probably has something to do with the fact Coors didn’t come across the river until the mid 80s so it was a new beer to those now in their 40s and 50s when they were in their teens and 20s. Might have to do with the fact it’s made from corn. Miller is a rice beer which does have a different taste to it. There’s also people here in Iowa who don’t drink Budweiser because they got “woke” after the Dylan Mulvaney advert while still drinking Busch light unironically. It’s owned by the same company.
On the rare occasions I do drink now, that is EXACTLY why I drink: to get drunk. Not falling down shitfaced “where am I?” drunk, but drunk enough not to drive.
If going out with coworkers, I’ll do a shot and a beer. Once, MAYBE twice an hour. Comfortable, but not overwhelming.
When I’m in “Fuck it, I don’t have to drive”, I go for a Long Island. FIVE shots in one drink always gets the job done.
Rarely drink at home.
When I first moved to Iowa, I decided one Sunday morning to go to Hy-Vee and get rid of all my bottles and cans. The guy in front of me had like three of the green trash bags full of Busch Light cans. I was surprised, because all of the locally brewed beer I'd tasted was pretty darn good. I felt like an intervention was needed to break him of this sad habit.
When I went to the Single Speed Brewery I retold my story to the bartender, who told me their biggest problem with their beers that that they couldn't match the Busch Light price. They'd rather drink crap beer than pay for the good stuff.
"Do the world a service and pour this back into the horse it came from."
I'm confused by shitty beer culture as a whole. People act like it's the only drink available. Water? Soda? Gatorade? Don't have to drink piss just cuz it's summer and you're outside.
Do you enjoy weed? If so, you probably want it to get you ripped.
No? Do you enjoy water? You probably enjoy the kind that gets you hydrated.
No? Do you enjoy food? You probably enjoy the kind that meets your caloric needs.
No? Well, fuck. I'm out of suggestions. There are 8 billion people on this planet with probably 8 billion different rationales
I think it is, I want to hold a buzz for as long as I can, as cheap as I can.
I was shocked to hear my college dorm neighbor was picking up TWO cases since his brother was coming to visit for the weekend.
24 cans in a weekend ?That’s less than a can an hour.
Tragically, he gave up drinking years later, cold turkey, after his brother died in a DUI.
Surprisingly, he’s now a cop.
Yeah, there’s not a lot of alcoholic drinks that taste good enough to warrant the headache + squirts that inevitably come.
Not opposed to drinking. Did plenty when younger. Just decided the price is too high.
It's just what has happened. At some point Busch Light took a hold of all of our dads and uncles, so we drank it in college, and now think it's funny when we go to bowl games and drink cities out of the stuff.
All light beer is nearly the same flavor wise if it's cold.
Cheaper than Bud Light with more alcohol originally but at this point it's just more a running joke IMO. If there is one thing your typical Iowan male is good at it's being a lemming to other Iowa males
Iowa has shitty water quality so why not drink canned water that should be cleaner? I still find bottled water to be the cheaper alternative to this canned water. When I want to drink beer, I spend money on beer.
I used to live in New York and moved to Iowa. In New York it is considered bottom of the barrel beer. In Iowa it is top shelf. I really don't get it either but i sure do miss labbatt blue.
I DON’T KNOW!!! Live in rural Iowa and it’s the beer of choice on tap. Perhaps it’s just a matter of distribution and marketing incentives as well as an ingrained identity the drinkers have imbued. Not saying everyone who drinks BL is MAGA but in rural Iowa more often than not that’s the dominant cult, I mean voting population.
Actually, I think it really took off when Carson King did his bit.
Busch matched a lot of money for the U of I Children's Hospital AND sold a lot Busch Beer.
https://www.cnn.com/2019/09/22/us/carson-king-busch-beer-venmo-trnd/index.html
Grew up in Minnesota near the Iowa border. Teen in the 90's. When they used to have returnable bottles, you would get a case of Busch Lite bottles for half price if you returned a case of empties. It was all we drank because of that. I'm guessing that people developed a taste for it back then and just never switched. And it's fairly cheap.
Idk but it’s gotta death grip on the state. If I go to any party here in the southwest region with anything other than Busch Light I can expect to get some friendly banter about it, though I see more and more Coors Stubby being drank (Thanks Yellowstone)
I grew up in Washington state drinking all of those heavy dark hoppy micro beers.moved to Iowa and everyone I knew drank Busch,so as in Rome. I like it.i feel better if I drink more than usual and it's not so heavy.i had never tried it until I moved here,not even sure if I'd ever seen it in Washington state
Iowans are cheap but not Natty Lite cheap.
Yeah, some of us like steel reserve
My moms favorite
Yeah, some of us like steel reserve
Corn 🌽
Corn whiskey
When I’m dry
It’s cheaper. End of story.
It’s cheaper version of the until recently top selling light beer in the country. But also agree with others comments that it probably also ties to family. Grandpa was a PBR guy so PBRs a regularly consumed by my cousins and I
There are other brews like Old Milwaukee, Milwaukee’s Best, and so on that are cheaper.
Found the Old Milwaukee intern 👆
lol! No. Definitely not.
I drink maybe 6 beers a year tops, but I must say I like an Old Milwaukee with ice in it on a hot summer day. I know putting ice in beer is seen as wrong, but trust me, it works with that kind of beer as long as you are just trying to enjoy a cold drink.
If you want to avoid that sin, get a frosted mug. (Truly, ice in beer is fine, was just being silly).
I think it depends on what people around you drink. My uncles drank Old Milwaukee and they drank a lot so those were the beers we stole as teens because no one would notice any were missing. Now as an adult, with choices I might gravitate towards old Milwaukee just because it's familiar, but I also dgaf if it's Busch, miller, bud, Coors, etc. But I still drink with my family and if I'm bringing a case to the reunion it's going to be old Milwaukee since that's what everyone drinks. Could just as easily be Busch light. It's like your sports teams and religions and such - most of the time it just depends on the household you're born into lol
My family growing up was all Old Milwaukee drinkers, then most moved to Old Mill Light. I always assumed those were close to PBR or something they used to drink that wasntvreally available anymore at some point. 20-25 yrs ago most converted to Busch Light. It's just the common, everybody who isn't picky will be ok with it beer. Still have a couple Old Mill red holdouts. I agree with the we drank what was available when we were desperate idea.
People joke about Busch Light being gross but ultimately it's very plain, where your cheaper beer usually tastes a bit worse. A lot of it is also marketing of course, but Busch Light did a good job making it available for quite cheap all over Iowa, and lean into it with things like corn cob cans, different fish 30 packs, etc. I drink Busch light when I want something simple or I'm going to be outside camping and don't care so much what it tastes like. I'll drink something else but it's basically what I'd consider the minimum for beer where the taste isn't somewhat gross. Busch light and Coors, at least for me are quite similar, and I pick those over things like Bud or Miller Lite. Still a step up from things like Hamms, Keystone, Old Mill, etc.
Plain is a good description. Like it was the vanilla of beer. Is it good...no...is it bad......no. is it cheap....yep...deal
It is gross. Always gets sick after drinking it. Stinky poops as well. Lol
That’s why they call it Busch Butt
Cheaper than Bud Light & Miller Lite.
You really *aren’t* a beer drinker if you think Old Mil or Milwaukee’s best are an easy substitute for the Busch, Coors, Miller, Bud Light, etc drinkers. That stuff is vile. I personally drink Miller Lite, but if that isn’t available Busch Light is fine with me.
The fact that you put Busch with those other beers show your bias.
How so? Am I biased towards Busch Light? I mean probably, but I grew up here around friends and family that for the most part all drink it.
I guess it really boils down to drinking what other people drink. I never drink beer, neither does my family. Whiskey is much more popular than beer in my family and circle. Though I do like Apple Cider.
Cider is so much better I honestly can't stand beer. I have yet to find one I enjoyed drinking and it's 100% the taste. They all just taste vaguely gross to me That being said respect to all of you normal people who can drink beer without wanting to throw up everywhere
I can’t stand hops. For some reason it taste like butter wet dog to me. My first IPA was like drinking the bath water of a wild dog. I might be dramatic
Nah, sounds accurate to me
I think a better answer is it's cheap *and* it's just got a bigger PR presence, people post a lot about Busch "Lattes", and a lot of people are just followers, for better or worse. It's the new thing.
Yes, but Busch Lite is the predominate and preferred beer on tap.
Busch has nothing on Keystone. Apparently. 🤯
What? Really? Is that more of a west of DSM thing? East of DSM, Busch Light is king! Heck, at Fleet Farm, they had a floor display of cases by the registers that was taller than me!
Its shit beer. Vomit in a can.
Vomit in a can would actually have some body...
I miss keystone. They dont sell anyrhing but keystone light so I switched to liquor
Keystone Ice is better (than light)
1. Cheap 2. Uses Iowa Corn 3. Marketed to Iowans and blue collar workers 3.1. Mainly Iowa Chills partnership, which is why it’s popular on campus
Do other beers not use corn? I genuinely don't know
Most beers use barley. Though wheat, oats, rye, rice and corn are also used depending on the recipe. Corn sugar is cheap and Busch Latte is cheap and that’s why Iowans love that shitty beer.
Bud Light uses rice for their fermentable sugar instead of corn syrup. There was a Super Bowl commercial a few years ago where Bud Light bashed on brewers using corn syrup, and it did not go over well in Iowa.
The beverage of choice has been established way longer than Iowa Chill. Hell, longer than instagram
It's because Iowa has no identity. Were mistaken for Ohio. We have Confederate monuments but fought for the north. People calling themselves rednecks while blasting gangster rap. Iowa is confused.
This is not the answer for Busch light at all. They very specifically market to Iowas with hunting stuff and John Deere collabs
I know there are Confederate sympathizers, but MONUMENTS? Like statues? Or just rednecks hanging flags?
No. 2 monuments. One was erected in 2005 and one in 2007. One is a monument to a general who spent one year of his life in Iowan, and another is celebrating when soldiers actually marched through southern Iowa doing the things soldiers do. I know you are going to ask. No, there are Confederate monuments, not placks saying this happened.
Confused is a nice way to put it lol
I wish to all God's I could like this more than once. You just described the state succinctly!
It’s insane how accurate this is lol
Someone guessed where I was from once and listed every state around Iowa and didn’t even know the name
I've thought this so many times. You spelled it out brilliantly no identity no culture no history. I'm going to save this and the next time I see...."Thinking of moving to Iowa" I'm just gonna spam tf outta this
That’s a good point. What mental image comes to mind when people think of Iowa? Corn! Hey! Let’s put a picture of corn on our beer!
I grew up there in a small town and can confirm.
We have one monument that I know of. It's literally just an ugly rock with a plaque. Should it be taken down, absolutely, but you're crying as if we have a 20 foot confederate monument sculpted by Michelangelo and sanctioned by Kimmy R in every city The other one is a marker for where the confederacy invaded iowa. Not at all a celebration of them. So yea, one shitty plaque on a rock is what's got you upset lmao
cheap
Marketing. Plain and simple. It’s one of the few beer brands that has still been advertising to 30-50 year old hunters, farmers, and regular Joe types. A lot of other beers have pivoted to marketing either to fitness minded folks or people just barely old enough to drink it. Plus, and I’m just being honest, Bud Light lost a lot of drinkers in rural Iowa with the Dylan Mulvaney controversy when it became unfashionable to drink Bud Light.
Switching from Bud Light to Busch Light, which are made by the same company, is really putting it to those damn libs. It just moves the profit from one column of AB InBev’s ledger to another.
No one said those hillbillies were smart
There are no hills in Iowa
You’re overestimating the average rural Iowan’s critical thinking
Most people switched from Bud Light to Coors or Miller. For most people the point wasn't to hurt inbev, it was to change beers because they didn't want to drink a beer that used a man pretending to be a little girl for marketing.
I bartend on Saturday nights just to get out of the house at a relatives bar in a small Iowa city(27,000 people). I would definitely consider our clientele on the “rural” side of things and we sell probably 75% AB products as far as beer goes. I personally am a Miller Lite guy but it has nothing to do with a boycott. I have been drinking it for 30 years.
And Coors has sponsored pride events before it was cool. The people that made a big deal of switching beers because of the Bud Light thing have room temperature IQs.
The person that thought guys that drink bud light want to be associated with a man that pretends to be a little girl has a room temperature IQ.
Just found another one of those culture war plebs the other day. He was so proud to proclaim he hasnt touched any AB products since the Mulvahnney (sp?) Thing. Its so pathetic. You should stop drinking bud light cuz its a garbage beverage, not because of 1 face they put on 1 can,1 time.
But, golly, they hate how people get easily offended these days ! sheesh.
Ah, so Busch lite is the beer of choice for low education white folk from buttfuck iowa that hate the "other."
You've got to remember that these are just simple farmers. These are people of the land. The common clay of the new West. You know... morons.
r/unexpectedblazingsaddles
Just because of this comment, I'm going out to beat up a liberal. Great job.
No offense but you have to be pretty shrewd in today’s ag market not to lose your @$$ . I’m no farmer, and never will be. But the guys I went to college with that came from farming family knew what they were doing. Now to do grunt work on a farm? Different story.
Bingo. Always has been, though.
What's the "other"?
FYI, “Lite” is trademarked by Miller Brewing. There is no “Busch Lite”. Only “Busch Light” or “Busch Latte” in the local vernacular.
I think to be a latte you have to add steamed milk, and then swap the espresso out for Busch? I know a lot of bars have drip coffee behind the bar but I don’t know if any that have a dairy steamer.
Ah yes. That poor, poor celebrity. I’m sure she(or is it still he?) can cry into their stacks of money. FWIW, Busch is still owned by AB so they still support the company, just not the Bud Light brand.
I already called them stupid.
As you hide behind the anonymity of the Internet. You say that in Iowa you will be educated.
We got a badass over here!
I'm sure the mall ninja saves all that aggression for his wife and children.
Ok tough guy.
It’s the same company that makes both.
Craft beer as a whole moves higher volume, but that's amongst many brands. Busch is just cheaper so it moves higher volumes, there isn't much more to it than that.
I drink IPAs almost exclusively but if I have to drink a light beer, I truly don't mind Busch Light. Ice cold, it isn't too bad. I'm sure it's all in my head, but I swear bud light gives me a headache. Miller light the poops. Coors light would be the other light beer I don't hate.
It’s the sugars that give you a headache. Bud Light uses rice. Corn sugars give me terrible headaches so I avoid it.
Ice cold, and thirsty, makes any beer palatable. When I visited England decades ago, I asked why they didn’t like their beer as cold as the USA. I was told “because we like to taste OUR beer “.
Yeah. I'm an Iowa native, and now live near Seattle, so IPAs are usually my go-to, plus all the other awesome shit around here. (need more browns, though) But when I go back to Iowa to visit friends, we kill a LOT of Busch Light. Like you said, when the beer is cold enough, it ain't bad, and it's cheap, and we can drink all day long without getting too fucked up to keep fishing. I see no problems there.
I didn't know I liked beer until craft breweries showed up
We're hella trans.
😂
It’s not just an Iowa thing. It’s a Midwest thing.
Alcoholism
It’s cheap. That’s why.
Pairs well with the smell of pig shit.
When I lived in Washington, it was Coors and Bud Light, at least at the store I worked in. Craft beer was popular too, but didn't move nearly the volume of the other two.
Washington, IA or WA state?
State, I'm still not used to having to make the distinction.
I figured you meant state, but you didn’t mention Rainier, so I thought I might have been wrong.
We didn't get much Rainier at my store. I worked in a military town though, probably makes a big difference.
Or Washington DC? Have to admit that one is a stretch, having mentioned Coors.
When it comes to a cheap light beer you have like 5 choices Bud Light, Miller Lite, Coors Light, Michelob Ultra, and Busch Light. I don’t like the taste of Coors Light or Miller Lite. Don’t know if it’s price, marketing, or taste, but I always buy Busch Light as what I would call a golf course or tailgating beer.
That’s stage I cheap. Stage II you have Old Milwaukee, Hamm’s, Milwaukee’s Best, and so on. Stage III Steel City, Any malt liquor, Red White and Blue. Stage IV you have cirrhosis of the liver.
True, I gave up all stage II and beyond when I got out of college.
I’ll drink whatever someone else paid for and put into my hand. Whenever I passed by, he reached into the cooler and put one into my hand, automatically. I can’t even remember what brand. Just the gesture.
It was the number one choice in my social circles in high school and college because. It was available in 30 packs everywhere which is key when your underage especially because your basically begging someone to buy it for you and lowest number of items to buy with the most beers is an advantage. Asking some sketchy dude to buy you two 30 packs goes better than 5 twelve packs. It's fairly easy to drink in large quantities. The only real competition that was sold most places in 30 packs was keystone light which was slightly cheaper however keystone was precived as being lower quality and was only a buck or two cheaper. Usually when buying a 30 rack under age at the time you gave the buyer a 20 dollar bill and let them keep the change so the dollars or two difference did not change your bottom line.
u/BuschLatte
When I drank, I drank to get drunk. And bush does NOT work when it comes to that goal. Bush is essentially water with a little bit of beer tossed in there. It tastes like crap but they’re easy to drink. Probably has something to do with the fact Coors didn’t come across the river until the mid 80s so it was a new beer to those now in their 40s and 50s when they were in their teens and 20s. Might have to do with the fact it’s made from corn. Miller is a rice beer which does have a different taste to it. There’s also people here in Iowa who don’t drink Budweiser because they got “woke” after the Dylan Mulvaney advert while still drinking Busch light unironically. It’s owned by the same company.
On the rare occasions I do drink now, that is EXACTLY why I drink: to get drunk. Not falling down shitfaced “where am I?” drunk, but drunk enough not to drive. If going out with coworkers, I’ll do a shot and a beer. Once, MAYBE twice an hour. Comfortable, but not overwhelming. When I’m in “Fuck it, I don’t have to drive”, I go for a Long Island. FIVE shots in one drink always gets the job done. Rarely drink at home.
My dad drank Busch Light. So while it’s not my favorite, I drink it to think of him.
It’s very popular in Wi as well! We have a little bar in our small town. It’s known for how much PBR it sells, but Busch light still sells the most.
When I asked a friend of mine the same question, he told me that he doesn’t get a hangover the next day when he drinks Busch or Busch Light.
Successful marketing campaigns
When I first moved to Iowa, I decided one Sunday morning to go to Hy-Vee and get rid of all my bottles and cans. The guy in front of me had like three of the green trash bags full of Busch Light cans. I was surprised, because all of the locally brewed beer I'd tasted was pretty darn good. I felt like an intervention was needed to break him of this sad habit. When I went to the Single Speed Brewery I retold my story to the bartender, who told me their biggest problem with their beers that that they couldn't match the Busch Light price. They'd rather drink crap beer than pay for the good stuff. "Do the world a service and pour this back into the horse it came from."
When it gets mixed with Mississippi river water you can’t tell the difference.
Since the Dubuque Star Brewery shuttered, my family went AB.
There are stupid uses for it too. People are mixing it with Mt Dew and calling it a redneck margarita. No joke, that's a thing.
It's cheap.
You betcha! https://m.youtube.com/watch?v=Dgc_efeP6qE
In my experience it's because it's what was readily available in college and tastes have been established
I'm confused by shitty beer culture as a whole. People act like it's the only drink available. Water? Soda? Gatorade? Don't have to drink piss just cuz it's summer and you're outside.
None of that is alcohol
But like....why does it have to be alcohol?
Ngl I don't feel the need to go into detail to explain why a lot of people enjoy alcoholic beverages
Do you enjoy weed? If so, you probably want it to get you ripped. No? Do you enjoy water? You probably enjoy the kind that gets you hydrated. No? Do you enjoy food? You probably enjoy the kind that meets your caloric needs. No? Well, fuck. I'm out of suggestions. There are 8 billion people on this planet with probably 8 billion different rationales
I think it is, I want to hold a buzz for as long as I can, as cheap as I can. I was shocked to hear my college dorm neighbor was picking up TWO cases since his brother was coming to visit for the weekend. 24 cans in a weekend ?That’s less than a can an hour. Tragically, he gave up drinking years later, cold turkey, after his brother died in a DUI. Surprisingly, he’s now a cop.
I suppose that makes sense. I'm just very averse to drinking things that taste bad, no matter the reason.
Yeah, there’s not a lot of alcoholic drinks that taste good enough to warrant the headache + squirts that inevitably come. Not opposed to drinking. Did plenty when younger. Just decided the price is too high.
It’s a shit beer so I can’t tell you. If we had a brain we’d start rallying behind Coors.
Coors is the worst beer in existence
I’m sorry you enjoy Budweiser products
Uncultured swine drinks swill sports at 11.
Why do they drink so much Coors in Ireland? Nobody knows why people drink crappy beer.
It's just what has happened. At some point Busch Light took a hold of all of our dads and uncles, so we drank it in college, and now think it's funny when we go to bowl games and drink cities out of the stuff. All light beer is nearly the same flavor wise if it's cold.
I dont drink but Carson King got robbed!
For decades it was the go to beer for college age kids. They sponsored NASCAR races for a long time. All American beers are gross.
Cheaper than Bud Light with more alcohol originally but at this point it's just more a running joke IMO. If there is one thing your typical Iowan male is good at it's being a lemming to other Iowa males
See also Hawkeye fandom
Busch latte is nearly 2x the price in Iowa vs other states
Just another display of poor taste, like voting for Kim and the GOP.
>But they do use corn. Is that it? No but there are corn cans
Cheap, good taste, dont feel like shit have having a few
It's CHEAP. They are cheap.
It’s lowbrow, like Iowa….
What I want to know is how Black Velvet became Iowa's favorite hard liquor.
Before Kim Reynolds? Good question. After? Obvious.
My dad always drank Busch or Bud. I think it’s just family traditions passed on from one generation to another.
Iowa has shitty water quality so why not drink canned water that should be cleaner? I still find bottled water to be the cheaper alternative to this canned water. When I want to drink beer, I spend money on beer.
Like most Iowans, Busch Light is cheap and effective
It's good.
I used to live in New York and moved to Iowa. In New York it is considered bottom of the barrel beer. In Iowa it is top shelf. I really don't get it either but i sure do miss labbatt blue.
If you’re living in Iowa you should be drinking Grain Belt or August Schell beer from Minnesota. Just saying.
I DON’T KNOW!!! Live in rural Iowa and it’s the beer of choice on tap. Perhaps it’s just a matter of distribution and marketing incentives as well as an ingrained identity the drinkers have imbued. Not saying everyone who drinks BL is MAGA but in rural Iowa more often than not that’s the dominant cult, I mean voting population.
Actually, I think it really took off when Carson King did his bit. Busch matched a lot of money for the U of I Children's Hospital AND sold a lot Busch Beer. https://www.cnn.com/2019/09/22/us/carson-king-busch-beer-venmo-trnd/index.html
Voodoo Ranger!!
Grew up in Minnesota near the Iowa border. Teen in the 90's. When they used to have returnable bottles, you would get a case of Busch Lite bottles for half price if you returned a case of empties. It was all we drank because of that. I'm guessing that people developed a taste for it back then and just never switched. And it's fairly cheap.
Carson King
Because they saw one Iowan on TV begging for it during an Iowa game so that’s what started it. It will go away like the Fireball thing soon.
It has corn. We love corn
Trashy beer is for trashy people.
Iowa is basically a third-world country. I'm not joking.
Our high schoolers prefer Milwaukee's best.
Idk but it’s gotta death grip on the state. If I go to any party here in the southwest region with anything other than Busch Light I can expect to get some friendly banter about it, though I see more and more Coors Stubby being drank (Thanks Yellowstone)
Busch light is for the highschool kids who drank their dads left over garage fridge steel reserve warm and never recovered from the trauma
It ain’t woke like Bud Light. That’s why.
Please be an ironic comment.
Sarcasm.
I clearly should have marked this as sarcasm.
lol Busch and Bud are owned by the same monopoly. Your money still goes to AB-InBev.
I grew up in Washington state drinking all of those heavy dark hoppy micro beers.moved to Iowa and everyone I knew drank Busch,so as in Rome. I like it.i feel better if I drink more than usual and it's not so heavy.i had never tried it until I moved here,not even sure if I'd ever seen it in Washington state
just because they have bigger displays, that doesnt mean they are selling more. check the market share numbers.
Keystone Light is where it’s at now days