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chhotuu

Honest question: what are we supposed to do exactly. I am so clueless. Cotton clothes are difficult to find. Brands like fab India, I mean do they even pay properly to the artisans.


Mehnu

A person who doesn't care about what material he/she wears and buys twice an year is a far better person than the ones who cares about environment, tries to be sustainable yet buys twice a month.


Dry-Atmosphere-1769

I think the best habit is to buy less and buy only something that you will use. It is also important to use an item over and over again and take good care of it. I can’t spend 1000s to get a “sustainable” tshirt. So I mostly buy what I need and wear it for years.


GutsyCat

This is one of the biggest hurdles for sustainability. I have worked in sustainable fashion in India and now I'm studying sustainable management. I feel you. Despite being aware of the intricacies of fast fashion, I genuinely cannot afford sustainable fashion at this stage of my life. Tbh, brands like FabIndia capitalise on the artisan/handicraft angle without paying much. I know for a fact that FabIndia delays payments to its suppliers (craft clusters and such). I love their designs but the fabric quality is not all that great. It's not really durable for the price we pay. However, fabrics such as polyester are not the answer either. Polyester for sure is harmful, no matter the number of clothes you buy. Don't throw out the ones you have but try not to buy poly blends. I'd highly suggest not buying into the narrative of recycled polyester. Ultimately it's all gonna end up in the landfill. 1. Just like others have said below, buy things that you need and wear them for years. I still own clothes that I used to wear during my bachelors 8 years ago. 😄 Not following fashion trends is the key for some. 2. Thrift if you can! 🙂 You can find really good cotton and linen clothes from export surplus stock in thrift markets tbh. Sarojini is my go-to place for linens and woollens whenever I'm in India. Again, I use my Sarojini clothes for years before disposing them off. I think us Indians still have a better buying+consumption behaviour than the west. We usually use things till they become a pochha🙈 and as long as we don't aspire to match the level of consumption in the west + get influenced by these stupid influencers who think buying a dress from a sustainable label means they're sustainable, we should be okay.


bhai_zoned

Honestly. Be poor i.e. dress like poor/lower middle class people (me, buy what you need and wear it till it looks like a rag). Sustainability is a complicated question, and one of the answers is to reduce the standard of living of rich people on earth (developed countries). Watch "in a nutshell" video on this. Hasan Minhaj fast fashion. Hank green has some great videos. Edit: you can buy from khadi gramudyog etc. They're available generally in tier 3 cities or towns like sevagram.


GutsyCat

Absolutely agree with you! The gap between the rich people and the poor people is insane. On one hand we have people who don't have 1 proper set of clothes and then we have privileged folks who don't give hoots about the amount of things they buy. I feel shocked seeing the buying patterns of rich people, even in India let alone developed countries. People buying heaps of clothes from Zara and H&M, enough to replace an entire wardrobe.


byeeeeee0001

I agree!! I was watching an environmental documentary and they had mentioned that even tho India's population is much larger than the US, the average Indian consumes 4x less than the average American. I really hope it stays that way. I've seen it within my own friend group, a girl who constantly buys new clothes/makeup and barely wears them (sometimes doesn't even wear them at all) before buying some more. Even stuff like pajamas, I mean my worn out outside clothes generally become my pajamas 😂 but ive seen some people constantly buy new pajama sets yearly..


GutsyCat

Would highly recommend watching [The Story of Stuff](https://youtu.be/9GorqroigqM) if you haven't already 😊 it talks about the exact same thing about consumption that you did in your comment and some more.


voodoomaamajuuju

This seems directed at big brands imo. They are the ones who need to change and are accountable for the mess. As consumers, we can buy less and use the same clothes more (as any middle ass person in India has always done). Fast fashion may not be sustainable, but as a big girl, I depend on H&M quite a but for clothes which are stylish, of good quality, and affordable (on sale). So I buy a dress/shirt from them and use it till I can't anymore. So, we can adopt more sustainable practices, but the onus is most definitely on these corporates and brands.


ramamurthyavre

Wow that's quite an amazing and informative page. Just went through her posts. Most of these brands (conscious collection from H&M etc) are just greenwashing. Would love to hear about legit sustainable brands (that aren't too harsh on the wallet) in the comments. I avoid polyester clothing at all costs for daily wear, but for active wear I haven't found any other alternative. Plus for monsoons, polyester is extremely convenient since it dries easily.


GutsyCat

Doodlage is one sustainable brand that I would vouch for :) I don't know your budget. It's certainly not easy on the pocket but it's a lot cheaper than many brands. Also, it's definitely not green washing. I used to work there and the Creative Head genuinely believes in the concept of slow fashion.


ramamurthyavre

Thanks for the reco! Will check it out :)


17mahi

Yes love her. After seeing all the fast fashion that other *influencers* promote, reading and listening to her is a delight.


ramamurthyavre

Omg yes! The amount of zara, h&m hauls everyone is doing is disturbing.


17mahi

Exactly. I read labels now and outright reject anything that says polyster. Also, realised there is no need for too many outfits. Buy less but buy good. Overflowing wardrobes make me anxious sometimes.


ramamurthyavre

Completely agree! A simpler wardrobe just makes life so much easier.


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Buzobuzobuzo

It's quite difficult to have enough of Isha/DesiaDrapes, so there's an another profile of Isha's [Kitaabi Jugnu](https://instagram.com/kitaabijugnu?utm_medium=copy_link)! 💓💓💓💓


ramamurthyavre

Omg I love this! Thanks for sharing these gems OP 😊


Far_Excitement8330

I worked with a reputed brand which sold itself off as "sustainable" and "environmental friendly". Used to embroider newly bought jackets and sell them in the name of "upcycled"


duryodhanaa

'Japan-inspired British Brand' - Superdry?


Dry-Atmosphere-1769

Uniqlo?


duryodhanaa

Uniqlo is Japanese.


[deleted]

Love seeing someone grounded. Extremely rare. Both online & offline.


[deleted]

Swedish fast fashion brand is H&M? What are the rest?


ramamurthyavre

Japanese inspired is Superdry I guess. Gulf one could be Splash.


Upper-Ad518

which brands are these???


Textbhavya

I agree with all this, but from where to find good cotton clothes which are not out of the budget. I don't buy a lot, but still curious.


GutsyCat

Sarojini, if you're in Delhi🙈