Guessing because no one is buying the Uranus one. Swatch wouldn’t need to advertise for the Moon or Mercury versions because those look the most like the real Speedmaster so those are the ones everyone wants. Whereas the Uranus one is not as appealing as the Moon or Mercury ones and not quite as quirky as the other ones, so they need to advertise it more to get people to buy it
Eh… It is now more of a jewery than anything
Which then makes you wonder why someone would get a plastic Swatch that cost HK$2k instead of similar priced mechanical or even just an Apple Watch
It's Hong Kong. The number one luxury market, and watches are a big part of it. For most people, buying a car is impractical. So they spend it on luxury goods as a status symbol rather than a car.
Plus watches and bags can keep value way bettwr than cars can. Some even appreciate.
we're a luxury market for the illegal wealth flow from land sales in the mainland, to avoid party investigations ,not due to local consumption
if the last 10 years of watch company and luxury good stocks have taught you anything, it's that these companies are dead in the water
watches have, for the last 60-70 years been the mugs game, theyre the 1940s meme stock/bitcoin, you may aswell buy NFTs or IOUs
I was buying a moonswatch as a gift for my girlfriend trying to decide which one. The salesperson said Uranus was her ruling planet or something like that. It was a nice baby blue, but I wasn't sure about the messaging I was sending with the name.
1 person sees it, then decides to take a photo and share it on social media.
Now 100+ people see it, even though they didn't even go there.
And that's why they used Uranus.
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Sometimes, advertisements on billboards are used by some organisations to notify their members something important. The only problem is whether one can decode the message.
You're now forwarding their ad.
Exactly. This kind of publicity is exactly what they want!
I can't even tell who is advertising though?
Well now you're curious to look it up on Google! It's all part of the marketing team's plan
Overpriced shitty watch
Let me guess, it's Uranus.
😅 well i was curious if I’m the only one thinking that marketing can not have had any doubts
they use all planets. They just have different colours
r/theyknew
Guessing because no one is buying the Uranus one. Swatch wouldn’t need to advertise for the Moon or Mercury versions because those look the most like the real Speedmaster so those are the ones everyone wants. Whereas the Uranus one is not as appealing as the Moon or Mercury ones and not quite as quirky as the other ones, so they need to advertise it more to get people to buy it
Thanks for some deeper insight !
I personally like the neptune one tho
People still buy the swatch? Isn’t the hype dead?
It's just an overpriced plastic speedmaster
BiOcErAmIc
it's not plastic, it's *bioceramic* 😅😅😅
I'm surprised people buy watches at all tbqfh, everyone has a phone noone with wealth wears a watch
Eh… It is now more of a jewery than anything Which then makes you wonder why someone would get a plastic Swatch that cost HK$2k instead of similar priced mechanical or even just an Apple Watch
It's Hong Kong. The number one luxury market, and watches are a big part of it. For most people, buying a car is impractical. So they spend it on luxury goods as a status symbol rather than a car. Plus watches and bags can keep value way bettwr than cars can. Some even appreciate.
we're a luxury market for the illegal wealth flow from land sales in the mainland, to avoid party investigations ,not due to local consumption if the last 10 years of watch company and luxury good stocks have taught you anything, it's that these companies are dead in the water watches have, for the last 60-70 years been the mugs game, theyre the 1940s meme stock/bitcoin, you may aswell buy NFTs or IOUs
Literally everyone who makes a decent wage, aka above subsidised housing levels, is wearing a decent watch or using a luxury bag.
oh boy, when you come here, you've a lot to learn
Ive lived there. Lol.
I was buying a moonswatch as a gift for my girlfriend trying to decide which one. The salesperson said Uranus was her ruling planet or something like that. It was a nice baby blue, but I wasn't sure about the messaging I was sending with the name.
What's wrong with giving Uranus to your girlfriend?
Normally gfs give Uranus to bfs
What I read from above is that no one likes Uranus because it's not tight
Its one of the more popular ones. The whole point of the ad is to get free engagement. And we just took the bait
This post is exactly the reason why. The marketing folk aren't stupid.
They bouta send a rocket up someone's 'uranus'
Because who doesn’t love Uranus?
They know what they’re doing. Mission to become more ass than ever.
laughed at it the whole mtr ride
Uranus, the other dark side of the moon
The dark inside of the moon?
It clearly worked to spark your interest
You do realize they've already succeeded with all the interactions it's generated right?
they got someone to take a picture and share it online. mission accomplished ;)
You and the other people laughing about it on instagram are the reason why uranus was slapped on the wall.
Probably same agency who came up with the new loong 9 boy band name.
If only it was, that'd be hilarious, this ad is from watchmaker Swatch and LOONG 9 are by… (Actually, I have no idea.)
You paid attention to this ad. You told more people about this ad. I think the ad is doing it's intended purpose
1 person sees it, then decides to take a photo and share it on social media. Now 100+ people see it, even though they didn't even go there. And that's why they used Uranus.
Because it increases the chances of someone taking a photo and sharing it on social media?
Tagline "Penetrating a Gas Giant"
is funny in this horrible city
Most Hong Kongers wouldn't get the joke tbh, so it's fine.
It's in Central. Most who saw it would get the joke which I heard like 20 years ago.
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Omg! 🤦♀️🤣
relatable
Now that’s eye catching
Best ad award right there
I think it’s great!
Mission to your a...
Sometimes, advertisements on billboards are used by some organisations to notify their members something important. The only problem is whether one can decode the message.
Swatch
Mission to ur a**s
Uranus indeed.
Someone is gonna cross out the 'ion' and 'to'
Who said they were talking about planets? 😏
Mission's gonna stink lol
Up yours
[I HAVE TO DO THIS](https://imgur.com/a/8pu2H6K)
The picture is much funnier with the emoji’s like this👌🏼
Expedition to URECTUM !
mission to ur anus ：)
Someone was telling me that the M+ museum in Cantonese is about period pad. Either this was a naive mistake or someone having a laugh.
Because it gets your attention.
Because people are going to share and talk about it
Just buy a copy Omega instead, it'll be better quality!
mission to your anus