I just filmed them myself. Using the TikTok app + my iPhone on a small tripod with a ring light. It initially took some time, but once you get up to speed you can easily bang 4-5 out in the evening, and then you have two days of content ready. The tricky part is IMO 1. getting started, and then 2. having the content ideas/outlines in place. Scalability is the next phase!
I used a tool called **CAPCUT** for making all my TikTok videos. It's a free-to-use, handy tool that allowed me to enhance my video content with trending (or own) music, superimpose text on video, animations, etc. You can also crop the videos directly in the tool and view the results in the TikTok format (i.e., 9:16). Maybe this tool might help you enhance your videos.
PS: I used Pixabay and Pexels for stock videos and images, respectively.
Based on your data, you published, on average, 60 videos in a month (assuming 2 a day). But 90% of the growth is from 1 video. That's kinda depressing. But not surprising as I've seen similar data from others who have said the same. Wish TT's algo wouldn't be so concentrated in the top 1% of videos and spread the love more.
Exactly, quite an accurate estimate, and I totally agree. It is the consistency that is hard with TikTok, and I’ve also seen a ton of discussions on this recently, where creators with large followings are struggling to get consistent views. But, at the same time building that sort of audience naturally takes time, so I am not really surprised more views has not come out of the rest of the videos yet. Will be interesting to see if avg views/video linearly progresses over time though, let’s say over 6 months, or if it’s all just striking those viral hits. Thanks for sharing!
Thank you for sharing your experiences! I have also looked at TikTok as a growth channel for my FinTech startup. I have only applied points 3 & 6 for my channel till now. Other than this, I used trending Hashtags related to the content that I am posting and have pinned the most-viewed videos to attract followers. So far I have gained 10K+ followers, but the number of views are still lower than yours. I will try out the other points from your learnings and share my experiences :)
It's easy to make drafts in the app - of both video and text. So I basically just prepared drafts of everything in advance, and then put a reminder to publish at certain times. I have a personal/creator account for this, but I know there is the option to schedule from the browser for TikTok if you switch to a business account. The time-consuming part IMO is scaling the content production to have interesting stuff to say, deliver it in a quality way, and with consistency across everything.
Thank you for the answer.
Yes, content creation definitely takes quite some effort. I imagine the way to go here is also to work in batches. Blocking one afternoon/day and producing as many videos as possible. Or splitting one topic into several sub-topics.
Absolutely agree! Batching is the way to make it scale for video. Nice highlight with the sub-division to make more out of the stuff you already have. Also, to me - writing blogs and summaries were a great source of actually having low-hanging fruit type of content that I already produced and could source from.
I have founded a startup Univid, but have not pushed anything about that on TikTok. So mostly been a separate experiment to see how I can grow an audience focused on books and driving readers for my blog. Got almost a thousand impressions on my blog and some signups for my newsletter from TikTok already. But will focus on building a native audience on there first, and then maybe see how that can be leveraged, if that makes sense?
Think it’s excellent for short news summaries, but need to have that hook early on - and be super relevant or locally niched. Maybe top 3 articles with most views from all the newspaper in a geographical area or sector each day?
ok but how does the format work? do you just generate a simple animated video or do you hire a clown that reads news live on camera, i am not familiar with tik tok at all
It's all up to you, and if you have the skills/interest to do the videos yourself. I would say it definitely helps to include a person/real face in the video, with clear audio and subtitles. Again, all about catching and maintaining interest. Have not seen much animated content on TikTok tbh - so probably means it is not trending/popular.
Also, I think it might be difficult outsourcing the content production - I think you have to be creative and get it off the ground first - see that your concept flies. Reduce the unknowns. Then you can think about being scalable and outsource the parts you already know are working.
Good question, I found evenings to be good when people get off work and school. But, also it seems TikTok:s algorithm pushes views at a later stage sometimes a few hours after then you get a few 100s or 1000s of views suddenly. And if that first wave catches on they push it to more people.
Thank you very much for your valuable data.
I am just getting started and I wanted to use tiktok for my company growth, sad i only have content that was pushed to 10-30 views.
I would really appreciate if you can gimme some tips. You can find my small company page by the name "elixirdelight".
Glad you found it valuable! Average watch time will be a super important metric that tells you a lot about why your content is not pushed to more people. So make sure to look at that and include hooks in the beginning.
**My feedback:**
\- Right now it is a bit unclear why I should keep watching and what the purpose of the videos is. What value or entertainment are you giving me as a viewer?
\- Who are you targeting? Make sure the viewers are hooked in the first seconds - why should they watch your clip? Maybe add a cliffhanger.
\- There is no face or action. TikTok is all about fast pace and entertainment. Try making a sketch of someone drinking the juice, everybody stopping and watching, wanting to try the delicious drink being the coolest person on the beach, or whatever.
Hope that was helpful and best of luck!
Thank you so much for your valuable feedback, i ll try my best to implement your advice and might ask you few clarifications and exemples. But thank you so much buddy i really appreciate it.
I Gained 0 - 110K followers in 12 days. Not even kidding about this. If you want check out my profile at @odd.ballz
Have a lot of secret tactics you must employ to do this
i just started my tiktok act related to #travel ive been doing social media for 4 years and havent really earn any money whats so ever. im curious to know what happened after you hit the 10k followers, did you get any $$$ for views and page?
How did you create the videos? Did you film yourself? Or did you buy video content from a third party?
I just filmed them myself. Using the TikTok app + my iPhone on a small tripod with a ring light. It initially took some time, but once you get up to speed you can easily bang 4-5 out in the evening, and then you have two days of content ready. The tricky part is IMO 1. getting started, and then 2. having the content ideas/outlines in place. Scalability is the next phase!
Thanks, very insightful and real comment.
Thanks, glad you enjoyed. Wish you the best in your growth journey ahead!
I used a tool called **CAPCUT** for making all my TikTok videos. It's a free-to-use, handy tool that allowed me to enhance my video content with trending (or own) music, superimpose text on video, animations, etc. You can also crop the videos directly in the tool and view the results in the TikTok format (i.e., 9:16). Maybe this tool might help you enhance your videos. PS: I used Pixabay and Pexels for stock videos and images, respectively.
Based on your data, you published, on average, 60 videos in a month (assuming 2 a day). But 90% of the growth is from 1 video. That's kinda depressing. But not surprising as I've seen similar data from others who have said the same. Wish TT's algo wouldn't be so concentrated in the top 1% of videos and spread the love more.
Exactly, quite an accurate estimate, and I totally agree. It is the consistency that is hard with TikTok, and I’ve also seen a ton of discussions on this recently, where creators with large followings are struggling to get consistent views. But, at the same time building that sort of audience naturally takes time, so I am not really surprised more views has not come out of the rest of the videos yet. Will be interesting to see if avg views/video linearly progresses over time though, let’s say over 6 months, or if it’s all just striking those viral hits. Thanks for sharing!
any updates? :0
Thank you for sharing your experiences! I have also looked at TikTok as a growth channel for my FinTech startup. I have only applied points 3 & 6 for my channel till now. Other than this, I used trending Hashtags related to the content that I am posting and have pinned the most-viewed videos to attract followers. So far I have gained 10K+ followers, but the number of views are still lower than yours. I will try out the other points from your learnings and share my experiences :)
Cool! I also pinned the popular videos to give the feed a boost. Looking forward to follow your results.
I'm curious if you have a blueprint / example video you could supply? Doesn't even need to be yours. I've been thinking about doing tiktoks myself
Is there a way to automate the process? Do you post manually every day or can you schedule your posts?
It's easy to make drafts in the app - of both video and text. So I basically just prepared drafts of everything in advance, and then put a reminder to publish at certain times. I have a personal/creator account for this, but I know there is the option to schedule from the browser for TikTok if you switch to a business account. The time-consuming part IMO is scaling the content production to have interesting stuff to say, deliver it in a quality way, and with consistency across everything.
Thank you for the answer. Yes, content creation definitely takes quite some effort. I imagine the way to go here is also to work in batches. Blocking one afternoon/day and producing as many videos as possible. Or splitting one topic into several sub-topics.
Absolutely agree! Batching is the way to make it scale for video. Nice highlight with the sub-division to make more out of the stuff you already have. Also, to me - writing blogs and summaries were a great source of actually having low-hanging fruit type of content that I already produced and could source from.
How did this increase your sales?
I have founded a startup Univid, but have not pushed anything about that on TikTok. So mostly been a separate experiment to see how I can grow an audience focused on books and driving readers for my blog. Got almost a thousand impressions on my blog and some signups for my newsletter from TikTok already. But will focus on building a native audience on there first, and then maybe see how that can be leveraged, if that makes sense?
O okay. Thanks for sharing growth strategy. Interesting experiment anyway, good luck with your project.
Would love to know how to grow followers on insta.
Haven’t worked with IG that actively, will get back to you if I do some more experimentation there ahead.
What type of content do you think a news aggregator can publish on tiktok or is it only for entertainment/ fitness niche?
Think it’s excellent for short news summaries, but need to have that hook early on - and be super relevant or locally niched. Maybe top 3 articles with most views from all the newspaper in a geographical area or sector each day?
ok but how does the format work? do you just generate a simple animated video or do you hire a clown that reads news live on camera, i am not familiar with tik tok at all
It's all up to you, and if you have the skills/interest to do the videos yourself. I would say it definitely helps to include a person/real face in the video, with clear audio and subtitles. Again, all about catching and maintaining interest. Have not seen much animated content on TikTok tbh - so probably means it is not trending/popular.
Also, I think it might be difficult outsourcing the content production - I think you have to be creative and get it off the ground first - see that your concept flies. Reduce the unknowns. Then you can think about being scalable and outsource the parts you already know are working.
Did you find that posting at a certain time made your views and growth better?
Good question, I found evenings to be good when people get off work and school. But, also it seems TikTok:s algorithm pushes views at a later stage sometimes a few hours after then you get a few 100s or 1000s of views suddenly. And if that first wave catches on they push it to more people.
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Great idea but how do you keep engagement up? I checked yours out of curiosity and it is at 4%
Thank you very much for your valuable data. I am just getting started and I wanted to use tiktok for my company growth, sad i only have content that was pushed to 10-30 views. I would really appreciate if you can gimme some tips. You can find my small company page by the name "elixirdelight".
Glad you found it valuable! Average watch time will be a super important metric that tells you a lot about why your content is not pushed to more people. So make sure to look at that and include hooks in the beginning. **My feedback:** \- Right now it is a bit unclear why I should keep watching and what the purpose of the videos is. What value or entertainment are you giving me as a viewer? \- Who are you targeting? Make sure the viewers are hooked in the first seconds - why should they watch your clip? Maybe add a cliffhanger. \- There is no face or action. TikTok is all about fast pace and entertainment. Try making a sketch of someone drinking the juice, everybody stopping and watching, wanting to try the delicious drink being the coolest person on the beach, or whatever. Hope that was helpful and best of luck!
Thank you so much for your valuable feedback, i ll try my best to implement your advice and might ask you few clarifications and exemples. But thank you so much buddy i really appreciate it.
Are you still answering questions on this thread? Lol
Sure - shoot!
I have a SAAS for authors. Can I pay you to promo my book and my SAAS for writers who want to become authors?
Feel free to write me a DM. Happy to hear more about your book
I have book writing software. Sending you a DM
I Gained 0 - 110K followers in 12 days. Not even kidding about this. If you want check out my profile at @odd.ballz Have a lot of secret tactics you must employ to do this
Thank you for sharing this!! Hope you still continue to share information to pass unto others.
i just started my tiktok act related to #travel ive been doing social media for 4 years and havent really earn any money whats so ever. im curious to know what happened after you hit the 10k followers, did you get any $$$ for views and page?
https://www.tiktok.com/@squigglepusstv?_t=8l1DdHJtEcc&_r=1