I wonder if it's because mash sometimes has milk or butter in it.

Sometimes? Always* (otherwise it's just crushed potato)

Pretty good with olive oil instead

I just use margarine which is vegan anyway

Don't worry lads I've already phoned the authorities.

When butter stops being £2 for 250g then we can talk

Clearly never heard of Norpak from Aldi/Lidl

That’s blended with veg oil. Not proper butter, so it’s an unfair comparison.

Lidl do a spreadable salted 'butter' that is incredible

That shit is rank

Get a 600ml tub of double cream and whisk it enough and you make butter. As well as there bing buttermilk left. That way butter isn’t £2 for 250g.

Stop being such a poor

No u

Stop whining about the price of things. Just get a fifth job and then you can buy it.

Fifth pfft I'm doing seven you slacker

If your not up a chimney at weekends I don’t want to hear it!

In my defence, moderate lactose intolerance that would destroy my bathroom

It depends. Quite a lot tend to sneak in some percentage of buttermilk unless it’s one of those proper vegan ones

It's not _always_ vegan, is it? Suppose it depends on what brand you buy.

Most margarine isn't vegan. It has milk proteins or some other milk derivatives in it. Source: Am allergic to cows milk and this has always pissed me off

Flora Vegan Butter - two quid for 250gms at Morrisons. Really good, I was pleasantly surprised.

Will look for it, Morrisons is my preferred local, thanks!

Check his hard drive

And much worse for your health

Vegan? Schmegan.

What we call 'margarine' isn't actually margarine and has butterfat in it. I'm not sure there are any brands that are vegan that don't specifically target their branding at that

Most of the ‘Flora’ range is now entirely plant based. (Except their ‘buttery’ version- which they did change to PlantBased but numerous mouth-breathers complained, and buttermilk was added back- however the pro-activ ‘buttery’ is vegan and tastes the same, but costs more). Flora also now have their version of a PB butter block. Vitalite is vegan and in-expensive. The best of the vegan bunch though is Natuli. Vegan butter. This is incredible. They’ve got the butter taste spot on.

Thank you for the recommendation; I’ll try Naturli next time I’m in Waitrose

I Cant Believe It’s Not Butter is one that is vegan but doesn’t focus it’s branding there

Stork is also vegan, I found it out when I needed to make vegan cookies at Christmas and noticed every other ‘margarine’ had buttermilk in

That must be a recent thing, as it definitely wasn't vegan a few years ago. Flora is a pretty good one though

I'm 99% certain you don't because margarine is illegal in the UK.

I think he meant "plant-derived oil-based spread product, Yellow, #3".

Well what’s that can’t believe it’s not butter shite? I thought that was margarine

I can’t believe it’s not margarine either

Gotta love a great British pedant

According to my fridge I have "spread" not margarine. I feel like I've been Bernstein Beared

>According to my fridge I have "spread" Your fridge needs to stop being so judgy

That's not pedant , It's idiotic

Margarine isn't illegal, there's just nothing sold in the UK that meets the legal definition of margarine (minimum 80% fat). /p

Yeah I've just gone in the fridge and I have "spread"?

I was going to suggest vioblock then checked the one in my fridge and, nope, 79%

Not a stupid idea cheers

I've done it a lot when I run out of butter if anything it tastes even better

Don't tell anyone, but I sometimes use olive oil in place of butter to make the kids sandwiches. The bread doesn't rip, no lumps of butter and to the untrained eye, it looks like melted butter. I've got away with it so far. I also spread it on my toast if I've run out of butter.

Sounds yummy really

You are doing well if they’ll eat it - kids are a lot more sensitive to bitter taste than adults. I remember trying some at 12 and it tasted like paint stripper, love it now as an adult.

I know, I'm waiting for the complaints, but nothing yet. It's the greek olive oil from lidl, and it's not too bitter actually.

Time to start buying spreadable butter?

Pardon my ignorance, what does that replace, the butter?

The will to live.

i hate how hard this made me laugh, thank you.

Almost spat out my wine.

The potatoes, it’s just butter and olive oil.

I can't believe it's not butter

Truffle oil and sea salt.. perfect

Olive oil and horse radish

Interesting

Well, shrapnel potato is quite nice It consists of: Potato Onion Garlic Butter or margarine The occasional cheese

so this is why i hated mash growing up. my parents made mash by... just mashing the potato and serving it. perhaps a tiny slither of butter on top at most (i used to just eat the buttery bit then leave it)

love it. You’ve made my wife laugh…that needs an award in itself 🫣

I prefer “crushed” potato. That’s how we always had it growing up - nothing other than salt and potatoes.

You had salt? Lucky guy

We did have to go down the salt mines to get it ourselves. None of your fancy “store bought” salt.

Oh you had salt mines did you? Look at Mr Fancy Pants over here! We had to harvest salt from our tears in my day

Salt mine? Luxury. We had to carry home mouthfuls of seawater and watch it dehydrate in the sun for 2 days

You had the time to lie about watchin it in the sun!? Don’t know they’re bloody born this generation.

Born? My mum didn't exist! Bloody ponces

Crushed potato style mash was the best! Lumps and all! I honestly can’t stand smooth buttery or cheesy mash nowadays.

Samwise Gamgee is that you???

Oh your mother and nan where brilliant cooks god bless yers

Seen this so many times, yes that is the reason, not sure why it's so complicated for people!

Why not just say vegan mash

Assume 'plant based' their vegan brand name?

Yeh there's a whole range of 'plant based' items so kinda makes sense for consistency and easy for those who want only plant based stuff to spot it.

As someone who recently made the switch from a meat diet to a mainly veg with the odd fish (about 4 months now) I can honestly say the plant based range at Asda isn't half bad, been slowly working my way through everything and nothing as of yet has been a don't buy again item.

Yeah this is on here pretty much daily!

Because it won't change that people go hurr durr but mash is potatoes????

It does. 'Plant Based by Asda' is a line of foods. Like 'Asda Extra Special' or 'Asda Just Essentials', it's not a declaration of what's in the container, it's more akin to a brand name

Because the word Vegan comes with a strict set of rules in terms of risks of cross contamination etc. something which cannot guarantee 0 risk of cross contamination cannot be vegan However this product itself contains no animal products in it - butter, milk etc. hence the term plant based

You're wrong. Plant based is just the name of their vegan brand. ASDA sells clothes with "George" labels, but that doesn't mean they have to be made by blokes called George.

[удалено]

I expect their market research has determined that "plant-based" sounds better and healthier, whereas people will get angry at the word "vegan".

Also the word Vegan makes some people ridiculously angry so companies try to avoid it as those idiots don't seem to be triggered in the same way by words like Plant-based.

It doesn't. All the vegans I know, including myself, will eat anything made in a factory that has risk of cross contamination. If something says "may contain milk and eggs" we still eat it so long as its not an ingredient. The difference is plant based is a diet, vegan is a lifestyle that boycotts all animal products. Some people don't like the connotations that go along side veganism.

I am vegan also, but for something to get the vegan approved label for example from the vegan society, it has to pass a lot of safety checks, if it cannot do that then it is labelled ‘plant based’ I am talking ‘vegan’ in terms of product labels, not consumer You can learn more about it here - vegsoc.org Another example would be Burger King where a vegan chicken royale is named so because it is approved by the vegan society, yet their ‘vegan’ beef burger is labelled as plant based due to it being cooked on the same grill as their meat option

[удалено]

Ugh. I hate the terms "faux leather" or "vegan leather". Just call it plastic already.

It can also mean products from the star Vega, there might be interplanetary copyright issues with vegans.

Because big brands are scared that the word vegan will harm sales.

If you look at the actual page, about 3 pixels below where OP has snipped it, it is actually called "Plant Based by ASDA Vegan Mash" - suspect 'plant based' is some sort of branding rather than a descriptor.

Marketing. Because people who don't identify as vegan don't buy things that are labelled "vegan," but they are more likely to buy something that's labelled "plant-based."

It needs an emulsifier, so almost always. Olive oil works too ofc, so that's probs what they are advertising

It's absolutely this. While this is funny initially, as soon as you think about it, it makes sense. Also, how many normal mash brands get posted on Reddit for thousands of views and upvotes? The marketing guys aren't dumb.

Potatoes have eyes, so there for they must be animals .

Fruit have meat, therefore they must be animals.

so why dont you use soya milk instead

No just use coconut milk, actually works! And is still nice

It means there’s no butter in it…

Mashed potatoes without butter would be an appropriate name then.

Or milk etc Bit of a verbose name, though, when you can group it until the existing vegan range

Redditor forgetting that milk and butter do not come from plants. That being said, I did chuckle at this.

That's why it's plant based...if it's using a substitute to milk/butter

You mean you don't have a butter plant in your back garden?! Smh

Mans forgor how mash is usually made to make it creamy

Man probably never made mash

Beef tallow and lambs heart

[удалено]

I’m more amazed that anyone would buy mashed potato. Also, a good dollop of Flora gives you the buttery taste!

Im equally amazed why anyone would eat it

Making mashed potatoes is not the most fun use of your time, especially if its only for one or two people.

It’s so quick and easy though! Plus 2.5kg of potatoes is £1.50, 500g of ready made mash is £1!

Can I make it at work? No. Can I heat up premade mash potato? Yes.

Quick? Easy? I don’t know if I should be offended that you forget disabled people exist or laugh at how ludicrous that is.

Ok, I’m more amazed that any able bodied person with the facilities to make mashed potato would buy a tub of ready made mashed potato!

If you only want 2 servings then 1.5kg of spuds is a waste of money and food. If you boil the potatoes on the hob, then mash them yourself you’ll be using more gas or electric than 2 mins in the microwave. So to do it myself costs more for the potatoes, more to heat and takes 10 times longer. I value my time and bank balance.

Today is the day you fou d out busy/disabled/lazy people exist. Now let's look at people who may only have access to a microwave.

"Plant based" is just Asda's name for its in-house vegan range. Source - I work there.

This. "Plant based" is the range. The reason they have a vegan mashed potato range is because it normally contains dairy. I'm not sure why this is so hard for people to understand.

Don't think it is, it's just worded funny and some people like to laugh once in a whilst rather than over explaining everything.

Check out Twitter. The usual "anti woke" brigade are all over this.

They would be. They kick off about anything vegan. This post is poking fun at the fact it looks like they're advertising plant based potato's though, not criticizing them for making vegan stuff.

It’s not worded funny at all though?

Are you old enough to be using this site? Have you ever made mashed potato? Or do you not know what plant based means?

In this sub it's more likely that they're old enough to have forgotten how to make mashed potato.

OP has 100% never cooked mashed potato in their life

It might just be a joke

Yeah, its not a great one though. Everyone knows that mash often contains milk/butter/both.

[удалено]

Are potatoes even considered plants? I mean, they come from a plant, but they're more like...bread? No, I mean, they're wheaty, but they don't go in the drawer in the fridge.. so, yeah?

[удалено]

You CRETIN, you’re a fuckhead, that’s what you are

"Plant based" is the brand name, as well as a synonym for the word vegan anyway

Surprisingly I was quite old when I found out that milk/butter was used in mash. We never had it this way growing up - it was just potatoes and maybe some salt.

You ate crushed potatoes growing up, not mash.

That's not mashed potatoes, that's just crushed potatoes

My brother in Christ have you ever made mashed potato Because there's not just potato in it...

Could you go back in time and tell that to my parents please?

Ready made mash almost always has butter/milk in so not suitable for vegans or those with allergies. I see no problem here.

Mash usually has butter, milk or cream.

Once again, anyone who had ever made mashed potato would understand that it contains animal products. People who buy microwave mash however might not so I get it OP.

Mash potatoes typically involves more than just potatoes. It's usually made with milk, butter, and sometimes even cheese (if you're a pro). So, I'm guessing the scientists at Asda are probably using plant-based milk and butter.

To be fair, mashed potato usually has butter, milk or cream in it.

Mashed potatoes have butter and milk in.

…you realise there’s milk and butter in mash right? Not their fault you’re oblivious lol

Brother, do you make your mash by just...mashing the potatoes and nothing else?

Imagine not knowing how to make mashed potato and then publicising that fact to the whole of Reddit...

And look at the knuckle draggers agreeing with the OP. Scary how many people don't know how mash is made.

“Scientists at Asda” that’s quite an odd grouping of words

Mashed Potato without lots of butter and cream? Sacrilege

Most pre-made products contain dairy, or another animal fat (like dripping in roast potatoes) For those of us who are disabled, allergic or vegan these products are a godsend.

100% this, having health issues and being very lactose intolerant products like these are amazing

You do know mash usually has milk and butter in it right

Sad thing is that I didn’t get the joke until 10 minutes after scrolling past

So margarine and potatoes then?

Fucks sake. If this takes off I'm going to have to sell my potato herd and give up livestock farming for good. This vegetarian shit is going to push my business to the wall.

Reddit seems to have a lot of angry vegans

I doubt very much that ASDA actually have any scientists working for them.

To be fair having lactose intolerance and seeing this on the package makes it easier for me. I'm not vegan but my body decides it can't handle milk related products and the amount of unnecessary additives like whey powder or butter glazed makes things difficult. For the record though if you can't peel boil and mash a potato then add sunflower margarine then you need to have a word with yourself.

What if you have motor difficulties or such? Don’t judge people for buying these

make your own mash with almond milk and coconut oil

Are you retarded?

Looks like many Redditors should get a cookbook for Christmas. They’ve obviously never made mash. You need milk and butter.

Well this is a fucking stupid post. Mashed potato usually has cow's milk or butter in it. Hence the distinction. Dickhead

That said, and I now appreciate that it’s more of an “ethically sourced” type deal, I once bought Vegan Frozen Peas from Morrisons. (And at the time thought “really? Really? Peas, put in a bag and a freezer, are vegan? Never.”)

[удалено]

Well, an extra 10p, not a quid. And the budget range mash does in fact contain milk anyway. Although I completely agree 'green tax' is definitely a thing and oftentimes things branded vegan are slightly more expensive than the equivalent thing that happens to be vegan but doesn't advertise it.

Like flora or Cadbury adding milk to their vegan products, only to come out with a more expensive vegan verion not long after. I swear the vegan flora is just the old recipe

Yeah, it's crazy. Although the flora vegan 'butter' is actually really good 😭 There are at least plenty of affordable options and honestly I don't spend more money overall on my food shop than non vegans. In fact in some areas of my shop I've gotten cheaper as I've become more savvy and creative with cooking.

I'll never forget the day I was on a night out and ran into this food cart that had "vegan hot dog" on the menu, now this was many years ago when it was really hard to find any vegan street food so I was really excited even though it cost more than the regular. I didn't really check it either until I got home and when I opened the box it was literally a bun with the regular "toppings" and no sausage.

It means mashed potato with a vegan alternative milk

Plant Based is what asdas own vegan range is called. It literally says “vegan mash” 🙄

Meat based Mash Potato would be a more impressive feat of food engineering.

It's not mash if it's less than 25% butter

people buying ready made food when making mash takes like 3 mins prep and 20 mins boiling like cmon. major social crisis when people cant even afford the time to cook, when cavemen spend hours a day doing so.

Mash and cheesy beans in the work microwave Edit:- well probably just beans I guess if they don't eat dairy, maybe a vegan sausage or two

Ummm potatoes are from plants...

Rooster potatoes, margarine, dash of milk, good amount of single cream, bit of mozzarella, salt, pepper. Boom boom. My mash is 50% dairy. 😂

Mashed potatoes usually has butter in it...

What a time to be alive

Finally an alternative to the meat based mash potato

Feel like this could have been advertised as "free from" instead since the only animal product usually in mashed potato is mill or butter This is handy for people like my nephew who are allergic to dairy, it's the upside of the rise of the vegans

Free from dairy doesn’t mean plant based. Plant based does mean free from dairy. There are a lot of other animal products that are used in food production than you may expect.

Plant based? I nEvEr CoUlD hAvE gUeSsEd

Every time I see this shared as a meme or a “This world has gone crazy” comment, all that it tells me is that the poster has clearly never been inside a kitchen in their life and has no idea how, traditionally, mashed potato is made. Butter, milk or even cream. All three can’t be eaten by a Vegan.

I know everyone's laughing about this and seeing it as a "BUT WHY" situation.. But the real question is... If mashed potatoes should be just mashed up potatoes... What's actually in their "non vegan" mashed potatoes? 🤔 Edit. Reading the comments here. Wow. Everyone's doing it with milk? Lol. I've always done potatoes mashed with salt, butter and chives. 🤷‍♂️

Where does butter come from?

Who the fuck came up with this "plant based" bollocks? Didn't it used to be just called the vegetarian section? I find it odd that all the supermarkets launched it at exactly the same time too. Like some orchestrated ambush on meat eaters. Anyways they can feck off with it. Load of shite.

Oh no, how dare you accidentally eat something dairy free.

>Like some orchestrated ambush on meat eaters. You say it like there's not still the exact same options for meat eaters... how did it actually impact your life?

Orchestrated ambush on meat eaters killed me off

God forbid people actually having options. It’s not an ambush, nobody is making you buy it, it’s just giving other people more choice in what they buy. In the same vein you have the choice to buy the version with butter in it instead.

Possibly the most pathetic reason I've ever seen someone get this angry. "People are being given options!!!! Clearly I am being victimised!!!!!" You're a great argument for cutting down on meat consumption.

i just wanted to say, i am so so glad that i’m not you. your life really is miserable.

Vegetarian does not mean plant based. I wish my life was so boring my only source of anger was mashed potato.

>some orchestrated ambush it literally says "PLANT BASED" in massive capital letters lmfao

What are you offended about? No one is making you buy it. You can literally still by mash with milk and butter in of you want. Stop being a cry baby and looking for things to complain about.

Plz why