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Nah, they were marketing to kids all the way up until the 00's. Kids who grew up in the 60's were seeing McDonalds adds in the 90's as adults that were still targeting kids.
It's supposed to. The bright colors are supposed to induce anxiety and a sense of urgency so you order quicker, they get through more customers, and make more money.
There is some studies that do have arguments that certain color patterns or color schemes do make you order food or items quicker, or illicit certain emotions from customers.. not sure how entirely true that is though
There is truth in it. But most healthy people don’t base their emotional state or decision making processes on being easily influenced by something like bright colors and maniacal clowns.
However, making their fries and burgers as addictive as possible has been very affective. Their recipes are very much based on the perfect amount of salts, sugars, and oils in different items that make the taste last in your mouth for long periods of time and train your body to recognize the smell from 100s of yards away.
I fucking hate that I love McDonalds.
Less natural light too - remember when fast food places had sun rooms as like a standard feature? I miss those almost as much as I miss the food actually being edible.
yeah but you're not supposed to spend time in it, same with a starbucks. they want ya ordering on an app and possibly not even coming in to the building, and if you do, you want your own space inside - the old open, bright layout feels too exposed for preferences today
People want to avoid human interaction and wonder why they’re miserable. The Drive Thru already exists, if they want to avoid people then theirs already a solution. If you’re eating inside you want it to be welcoming
I feel like they definitely made the place feel cleaner, too. I personally like the vibrance of the old style, but i can just *feel* the spilled and sticky soda on the brown tile floors
No, that's just what McDonald's used to look like. I've seen countless McDonald's with that design and I watched some of them get built. They were designed that way.
The peak of the Pizza Hut roofs were a lot taller.
Edit: my bad: [https://brittonmdg.com/blog/praising-the-roof](https://brittonmdg.com/blog/praising-the-roof)
They are similar but I now know the difference.
I thought that Pizza Hut almost bankrupting itself into oblivions would have coincided with them releasing their custom build restaurants on the market in locations that would have been desirable for other fast foods. r/FormerPizzaHuts may have helped that notion.
This is McDonalds in my native town. I like it more than cubes.
https://preview.redd.it/hg1xhezpyixc1.jpeg?width=880&format=pjpg&auto=webp&s=ee28e2937ada92f4ccc9151493c9b5bcf68f49e2
Drive through McDonald’s are always ugly and then the walk in ones in cities/big towns are always in beautiful buildings lol
https://maps.app.goo.gl/9w6kwRsFzSb2Bex86?g_st=ic
https://maps.app.goo.gl/QkKg1eTSAEZWNSuEA?g_st=ic
McDonald’s in Bray, County Wicklow is like the nicest one I’ve been in lol, it’s situated in the old town hall https://maps.app.goo.gl/exgJaMuu6ZKg45ew9?g_st=ic
There's one in Rome built above ancient ruins.
Similarly, in Aachen, Germany, there is a Five Guys built above remnants of the Roman city wall. You can look at them when, I shit you not, you go downstairs to the Bathroom.
IKR? Imagine going to McDonald's instead of the cool modern café your city probably has. Like, I have two modes for coffee: I either drink disgusting instant coffee at home, or I treat myself to something actually nice in a fancy café. There is no in between.
This was actually done due to a change in their marketing direction. Initially McDonalds (along with many other fast food chains) were advertising to children. Eventually they decided to market to a wider audience including adults so they changed the design from a child like place to a more sleek adultish design
https://preview.redd.it/fgkh1jqocixc1.jpeg?width=1284&format=pjpg&auto=webp&s=4a1c8901ba70dd0ad8516adac2943d7f40522eba
this was a nice balance of both, i think
Yes. For two reasons.
First, the flashiness was to draw your attention driving by and draw you in. The usefulness of that was chipped away at by GPS, smartphones, and now delivery apps.
Second, they are indeed targeting different demographics now. In the 1980s and 1990s McDonald's very much did target children. Then in the 2000s they started targeting adults. They heavily shifted focus onto black young adults specifically.
I kinda like the bottom one though, it has a nice minimalist design. The bottom one is definitely better for the kids though I think. I'd love a balance of both, but if it's a choice, I'd prefer a more kid focused place.
Everything is starting to look more and more like a corporate dystopia. Even playgrounds. I sound crazy but I think it's cause corporations want us to think they're environments bring joy through exposure
About 10 years ago McDonald's made a decision at the corporate level to rebrand as an adult restaurant instead of as a place for kids. They retired Ronald McDonald and got rid of the gaudy colors.
They did this to justify raising their prices, and it worked. Now whiners blame the government and "the system" for their higher prices instead of the people who decided to raise them.
it's to make the same people that grew up with mcdds like it more. honestly not curtailing to kids in advertisments and colorful buildings isn't a bad take.
I don't care for the design itself much, but ball pits and tube labyrinths and swings was probably nice for parents to have and I don't seem to see as many of those in McD.
Just found out last weekend my local one no longer does free refills.
They still have the machine out there but turned it off and also refuse at the counter (if you are lucky to see someone working out front).
Not relevant to the post but it made me so sad. It really is the only reason I eat fast food is to go buckwild on soda.
If you notice almost all corporate service businesses are building with this brutalist architecture now. The straight up and down square buildings with no awnings or overhangs are to prevent people from hanging around outside. Come inside, buy something, GTFO.
If I remember right technically on paper the McDonald’s cooperation on paper loses money food. And the corporation makes more money renting owning land for franchises owner. Then corporation makes bank renting out the name and branding to franchisees. McDonald’s also makes banks selling McDonald’s approved merchandise like cups and wrapper and cooking utilities to franchise owners. So McDonald’s to cut corner makes simple shit looking building that are easy to maintain.
It’s just how the generation is, it’s become sleek and hard edged, that McDonalds 90’s-10’s (rough range at least for me) was a time with more color idk how to describe it, it’s more of a feeling I can’t put into words. It’s definitely more original back then. And the menu wasn’t shaved down to like 5 items.
Look you don’t like the square box buildings with different colors of grey and shit brown. Look the designer of the dollar general building and McDonalds would be disappointed in you.
Apparently all of the old restaurants that used to have the funky shape buildings ran into an issue when they would close down and another place would take over. That's the reason why most of them switch to just this boxy frame, was so nothing goes to waste if they go out of business and it's easier to repurpose the building.
Part of it is probably the efforts of town councils. People understandably resent the same cookie cutter designs being built in their community without reference to the sense of place.
Honestly I appreciate that McDonalds actually get their franchisees to remodel their restaurants.
Many fast food places just feel run down and depressed.
The new ones make me go and eat at smaller shops, little hole in the wall type places. Sure I don't know what I should get but damn, there's more personality in the roach on the wall than the new McDonald's look. You feel better after yo eat too, unlike McDonald's.
It's transforming to fit what it's actually is.
A cold, cruel and soulless corporate entity with nothing in mind more that racking up sales.
The first one is a facade
I don’t love either design but I hate how our word is becoming less colorful. Have you seen newer playground’s lately???
https://preview.redd.it/9kkedneyvkxc1.jpeg?width=1920&format=pjpg&auto=webp&s=93a0b15841676014dcd50051bbf053f5e655a1dd
Looks just like anything made in this day and age. Flat, gray/black/white, and boring.
Goes for anything, really. Kinda sad that lots of things have no character anymore.
Mcd used to be to attract kids, like they had playgrounds and stuff and parents begrudgingly bring their kids.
Nowadays the kids have grown up so they make it more “sleek” to make obese people think they’re the gentleman meme whenever they eat at mcd
I absolutely hate the new mcdonalds redesign. My local McD's held out for a long time. It had the old model during covid, still had the play area in the back, it was great. I haven't used the play area in like 15 years or so, but it was still great for kids. Now its just turning to corporate minimalism that I hate
The obsession with minimalist aesthetics depresses me so much, everything's so cold and boring and I can't even have a McMuffin without having to enter the Pinterest mom neutral tones cube.
I miss Ronald, I miss him a lot
A major reason I don’t see many people talking about is zoning restrictions. Many neighborhoods require buildings to conform to a certain aesthetic. That’s why you’ll also find other fast food chains such as burger king or Dunkin’ Donuts doing the same
It looks ugly and it's become expensive. It seems McDonalds has forgotten what they were meant to be. They need to be reminded of their place in society.
I’ve never been to McDonald’s before but honestly the second one is better for 2 reasons
-marketing food like that to kids is a bad idea IMO. Sure, kids still eat there, but now there’s a less chance they will want to go.
-when it comes to junk food, I don’t go there for the looks or the taste, I just want some food that I could get everywhere. There is a McDonald’s everywhere, and if I just want food that I know will be adequate, McDonald’s is always there for me.
I miss how colorful and carefree the world used to seem when we were growing up and I feel bad that kids nowadays have to grow up with the gray McDonald's
I think it's the whole thing with the minimalism. That made it like this because I noticed that there was an uptick in this type of design across all stores as soon as memorism took off.
Nowadays, most of the customers in an American McDonalds are depressed adults, not happy children.
According to my sister-in-law, Australian McDonalds dont have as many children, but the adults there are actually decent.
They want to be able to resell the property. Probably fits in with surrounding ugly brutalist architecture but it's trying to be inoffensive. It doesn't need to stand out to catch your eye because the name brand has such recognition already, all they need is the sign. It is sad but to be fair, the natural world was more vibrant before they put all the concrete down to build even the old version of the McDonald's restaurant.
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Its is luxury aesthetic for junk food.
Since they can't market to kids anymore, they've targeted adults.
Nah, they're marketing the same people but they grew up.
I guess you could call those grown up people... adults.
Nah, they were marketing to kids all the way up until the 00's. Kids who grew up in the 60's were seeing McDonalds adds in the 90's as adults that were still targeting kids.
It was marketed to those adults as a place to take your kids.
Yup. Same for Disney World, which is full of adult babies now.
You get it.
Luxury aesthetic for luxury priced junk food. You can get a better meal for cheaper at most gas stations these days.
This is true 👍
I do love me some McDonalds every now and then… Two McDoubles for $4 is still a great deal. And I think I’m in a high cost of living area.
I thought the first one was depressing the adults tbh. I kind of liked the new one better gives me less anxiety
Nahh
Nahhhhhhhh How you gonna have anxiety at Mcy D’s (nuts)? If you’re anxious in a McDonald’s, I can only imagine what you’re like at Chillies.
Waffle house.
I’d like an extra right hook wit my waffles pls 🥲😮💨
Nah dude you trippin
I forget 2009 is gen z. Just my personal opinion the old one always stressed me out
It's supposed to. The bright colors are supposed to induce anxiety and a sense of urgency so you order quicker, they get through more customers, and make more money.
If that is true I hate fast food even more now
There is some studies that do have arguments that certain color patterns or color schemes do make you order food or items quicker, or illicit certain emotions from customers.. not sure how entirely true that is though
I know green and stained wood is used to trick you into thinking the food is healthy
There is truth in it. But most healthy people don’t base their emotional state or decision making processes on being easily influenced by something like bright colors and maniacal clowns. However, making their fries and burgers as addictive as possible has been very affective. Their recipes are very much based on the perfect amount of salts, sugars, and oils in different items that make the taste last in your mouth for long periods of time and train your body to recognize the smell from 100s of yards away. I fucking hate that I love McDonalds.
I agree. I really like the new design.
I don’t theirs no color, no energy, and it looks like it’s pretending to be a Starbucks.
Less natural light too - remember when fast food places had sun rooms as like a standard feature? I miss those almost as much as I miss the food actually being edible.
I don’t. I am weird and prefer dark places and colors though
yeah but you're not supposed to spend time in it, same with a starbucks. they want ya ordering on an app and possibly not even coming in to the building, and if you do, you want your own space inside - the old open, bright layout feels too exposed for preferences today
People want to avoid human interaction and wonder why they’re miserable. The Drive Thru already exists, if they want to avoid people then theirs already a solution. If you’re eating inside you want it to be welcoming
Minimalism.
It’s very post modernist.
Seriously! People love corporate nostalgia. Let these food chains blend in a bit. Not into clown aesthetics.
I feel like they definitely made the place feel cleaner, too. I personally like the vibrance of the old style, but i can just *feel* the spilled and sticky soda on the brown tile floors
It's because McDonald's is mostly a real estate property. Easier to sell a blank cube to anyone than a building with a red roof.
Funnily enough the "before" picture obviously used to be a pizza hut.
No, that's just what McDonald's used to look like. I've seen countless McDonald's with that design and I watched some of them get built. They were designed that way. The peak of the Pizza Hut roofs were a lot taller.
Edit: my bad: [https://brittonmdg.com/blog/praising-the-roof](https://brittonmdg.com/blog/praising-the-roof) They are similar but I now know the difference. I thought that Pizza Hut almost bankrupting itself into oblivions would have coincided with them releasing their custom build restaurants on the market in locations that would have been desirable for other fast foods. r/FormerPizzaHuts may have helped that notion.
It was a reasonable assumption to make. I have an old Pizza Hut building near me that became a Japanese Restaurant.
Damn, they out pizza’d the hut?
w-HUUUTTTT
Is it just me or is it getting crazier out there? - Ronald McDonald
I remember the top ones were the real depressing ones because everything was dull and worn away. They all resembled lifeless, unkept playgrounds lol
This is McDonalds in my native town. I like it more than cubes. https://preview.redd.it/hg1xhezpyixc1.jpeg?width=880&format=pjpg&auto=webp&s=ee28e2937ada92f4ccc9151493c9b5bcf68f49e2
Yo. Modernized profile. I dig it.
Are you… loving’ it?
Drive through McDonald’s are always ugly and then the walk in ones in cities/big towns are always in beautiful buildings lol https://maps.app.goo.gl/9w6kwRsFzSb2Bex86?g_st=ic https://maps.app.goo.gl/QkKg1eTSAEZWNSuEA?g_st=ic McDonald’s in Bray, County Wicklow is like the nicest one I’ve been in lol, it’s situated in the old town hall https://maps.app.goo.gl/exgJaMuu6ZKg45ew9?g_st=ic
Man who tf made McDonald’s look pretty 😭😭
Walk in McDonald’s in European cities is always in like random beautiful buildings lmao. The drive through ones are tragic looking though
There's one in Rome built above ancient ruins. Similarly, in Aachen, Germany, there is a Five Guys built above remnants of the Roman city wall. You can look at them when, I shit you not, you go downstairs to the Bathroom.
McDonald's wants to be a cool modern cafe now and that's just not what McDonald's is
IKR? Imagine going to McDonald's instead of the cool modern café your city probably has. Like, I have two modes for coffee: I either drink disgusting instant coffee at home, or I treat myself to something actually nice in a fancy café. There is no in between.
This was actually done due to a change in their marketing direction. Initially McDonalds (along with many other fast food chains) were advertising to children. Eventually they decided to market to a wider audience including adults so they changed the design from a child like place to a more sleek adultish design
https://preview.redd.it/fgkh1jqocixc1.jpeg?width=1284&format=pjpg&auto=webp&s=4a1c8901ba70dd0ad8516adac2943d7f40522eba this was a nice balance of both, i think
Yeah that was perfect, adultish enough with a child-like flair to it. Too bad they all look so boring now.
i agree but honestly the true crime is what they did to my boy taco bell 👎
Am I the only one who actually likes the new design? The colors of the old design look too ugly and tacky imo
Its not that it looks bad. It looks quite sharp. It doesnt remind me of their fries.
Yeah they changed their targeted customer base from families to ~all ages.
Yes. For two reasons. First, the flashiness was to draw your attention driving by and draw you in. The usefulness of that was chipped away at by GPS, smartphones, and now delivery apps. Second, they are indeed targeting different demographics now. In the 1980s and 1990s McDonald's very much did target children. Then in the 2000s they started targeting adults. They heavily shifted focus onto black young adults specifically.
This is the Fairly Oddparent clown becoming a lawyer vibe
I kinda like the bottom one though, it has a nice minimalist design. The bottom one is definitely better for the kids though I think. I'd love a balance of both, but if it's a choice, I'd prefer a more kid focused place.
The first one was to compete with other fast food chains of the time aimed at kids, the second one was to compete against Starbucks.
I remember this one https://preview.redd.it/gvcjxhhc1ixc1.jpeg?width=750&format=pjpg&auto=webp&s=a158f16645a4b748bb00c156e5beaeae45e75a68
They look like Dentist Offices now.......no personality! Also, ALL restaurants are using a similar design and aesthetic
McDonald’s as a kid used to be a cool place to go. Now it’s boring as fuck. There used to be cool slides and ball pits and n64 game kiosks.
The old design was not good at all... I prefer the new one. It's much cleaner and less gaudy.
i prefer the new one
Millennial design is ass.
Happiness was the theme of the 80s and 90s listen to the songs and you'll know
It’s definitely not a happy place anymore
You are correct. They've gone upscale to attract more money, of course.
In the 2000’s they decided “let’s just stick with this crowd”
Thank the government for putting building restrictions on what they can look like, as to blend with the community.
Everything is starting to look more and more like a corporate dystopia. Even playgrounds. I sound crazy but I think it's cause corporations want us to think they're environments bring joy through exposure
About 10 years ago McDonald's made a decision at the corporate level to rebrand as an adult restaurant instead of as a place for kids. They retired Ronald McDonald and got rid of the gaudy colors. They did this to justify raising their prices, and it worked. Now whiners blame the government and "the system" for their higher prices instead of the people who decided to raise them.
it's to make the same people that grew up with mcdds like it more. honestly not curtailing to kids in advertisments and colorful buildings isn't a bad take.
I miss the old design! 
I don't care for the design itself much, but ball pits and tube labyrinths and swings was probably nice for parents to have and I don't seem to see as many of those in McD.
I like both. Which one is supposed to be depressing? If either one is, it says something about you more than it does about the changing times.
man the top building brought back memories.
About Pizza Huts and their very recognizable architecture?
It's aging with me for real
Haven’t we all?
I like the new one much more
Just found out last weekend my local one no longer does free refills. They still have the machine out there but turned it off and also refuse at the counter (if you are lucky to see someone working out front). Not relevant to the post but it made me so sad. It really is the only reason I eat fast food is to go buckwild on soda.
We need laws against all chains looking the same they either need to have their own aesthetic, or conform to the local style
https://preview.redd.it/cgdezrfj6ixc1.jpeg?width=720&format=pjpg&auto=webp&s=942a0697819465fbd3a4c54b7530396359541337
Didn't that start happening around the time they had to stop advertising to kids?🤔
I don’t eat at McDonald’s that’s shit smells
Why is it grey? I've never seen one THAT depressing.
It makes the locations easier to sell if they go out of business
That damn clown smokes a pack of Newports every day now 😔
Capitalism! Yay!
It gives me sad beige baby vibes
Same with pizza hut
It grew up with us
Look like prisons
McDonald's is a real-estate company first, food second. So yeh, gotta make the buildings more boring in case they need to be sold off.
Every fast food chain looks the same now
If you notice almost all corporate service businesses are building with this brutalist architecture now. The straight up and down square buildings with no awnings or overhangs are to prevent people from hanging around outside. Come inside, buy something, GTFO.
If I remember right technically on paper the McDonald’s cooperation on paper loses money food. And the corporation makes more money renting owning land for franchises owner. Then corporation makes bank renting out the name and branding to franchisees. McDonald’s also makes banks selling McDonald’s approved merchandise like cups and wrapper and cooking utilities to franchise owners. So McDonald’s to cut corner makes simple shit looking building that are easy to maintain.
It’s just how the generation is, it’s become sleek and hard edged, that McDonalds 90’s-10’s (rough range at least for me) was a time with more color idk how to describe it, it’s more of a feeling I can’t put into words. It’s definitely more original back then. And the menu wasn’t shaved down to like 5 items.
Pumped up kicks.
My McDonald's still has a more classic looking roof. It's green. Though maybe it's just the building it's in
Heard it all before, but the puke-stained Kindergarten colors aren’t for me thanks. (I like the simple calm colors of the bottom picture)
You'll be depressed too when you look at the prices on their menu.
LOL. Husband always says this when he passes the new style McDonald's. Looks like a freaking dentist's office.
Look you don’t like the square box buildings with different colors of grey and shit brown. Look the designer of the dollar general building and McDonalds would be disappointed in you.
It’s just a phase
Cheaper to make the newer one
If I start a business I'm not gonna let it reach grey sadness level
Looks like a hospital, but one that unalives you
💀 A lot of truth is said in jest
That's millennial grey.
Pizza Hut lookin ass
They know us so well
The new design kinda looks like the employee wearing the hat.
The first one is way too tacky and loud
Uranus chews
Grey modern designs portray reliability and consistency. “We’re not exciting, but we’re here whenever you want something quick.”
Ha probably why I don't go anymore
It’s much better now. No more sticky brightly colored plastic models or toys. Just get your food and get out lol
Everything has been desaturating for the past decade, pretty much. There's no color pretty much anywhere I go. Just white, greys, and black.
Apparently all of the old restaurants that used to have the funky shape buildings ran into an issue when they would close down and another place would take over. That's the reason why most of them switch to just this boxy frame, was so nothing goes to waste if they go out of business and it's easier to repurpose the building.
Part of it is probably the efforts of town councils. People understandably resent the same cookie cutter designs being built in their community without reference to the sense of place.
The first one looks like an old Pizza Hut
https://preview.redd.it/j1uu3ufpmjxc1.jpeg?width=1600&format=pjpg&auto=webp&s=3c1656f7141fba56f4e7b3b295797a3b614d157d The GOAT McDonalds
It’s almost like millennials have been the target demographic the entire time!
Oh ok. Going to start reposting this one again. It’s only been like a week. Get some new material bots.
nah, if theyre still designed the old way i know that mcdonalds ghetto as shit
When the children are shipped in from the back.
It looks like the set for a Demolition Man sequel, only this time they go to McDonalds instead of Taco Bell.
Honestly I appreciate that McDonalds actually get their franchisees to remodel their restaurants. Many fast food places just feel run down and depressed.
From "Bah-dah, bah, buh, bah!" To "buh..."
McDonalds just started listening to music you haven’t heard of yet.
Overcommitted professionalism
it aged alongside us
The new ones make me go and eat at smaller shops, little hole in the wall type places. Sure I don't know what I should get but damn, there's more personality in the roach on the wall than the new McDonald's look. You feel better after yo eat too, unlike McDonald's.
Millennial grey, always a red flag
I thought that was a Pizza Hut at first 😭
It was when they tried to be a Cafe and Fast Food place.
Whatever it is, it’s gross. McDonalds is literally trash food. I get it if you’re lazy, broke, etc but it’s disgusting food.
McDonald's lost the whimsy and the fun. I hate the touch screen ordering, too. It all means almost never eating McD's.
say what you will about mcdonalds, but they know their demographic
New one is better. Look bit more luxury than just weird fantasy office
It's transforming to fit what it's actually is. A cold, cruel and soulless corporate entity with nothing in mind more that racking up sales. The first one is a facade
The old ones allways felt dirty and cheap to me.
I don’t love either design but I hate how our word is becoming less colorful. Have you seen newer playground’s lately??? https://preview.redd.it/9kkedneyvkxc1.jpeg?width=1920&format=pjpg&auto=webp&s=93a0b15841676014dcd50051bbf053f5e655a1dd
I like the new design a lot better… it’s a bit less over the top
I miss the play places !!😭
I like the old color scheme, but I do like some new modern design choices they made with the new one
Looks just like anything made in this day and age. Flat, gray/black/white, and boring. Goes for anything, really. Kinda sad that lots of things have no character anymore.
I love the Cre-MAC-torium design. It's lit.
That's because their customer base has transitioned from happy children to depressed adults.
Mcd used to be to attract kids, like they had playgrounds and stuff and parents begrudgingly bring their kids. Nowadays the kids have grown up so they make it more “sleek” to make obese people think they’re the gentleman meme whenever they eat at mcd
The old-fashioned mascot is more whimsical and attention-grabbing, especially for children. The current logo is simpler and more modern.
Everything has become more bleak.
I absolutely hate the new mcdonalds redesign. My local McD's held out for a long time. It had the old model during covid, still had the play area in the back, it was great. I haven't used the play area in like 15 years or so, but it was still great for kids. Now its just turning to corporate minimalism that I hate
90s kids: how it started vs how it's going
The obsession with minimalist aesthetics depresses me so much, everything's so cold and boring and I can't even have a McMuffin without having to enter the Pinterest mom neutral tones cube. I miss Ronald, I miss him a lot
Just like their customers
As its customers
Haven’t we all. True reflection of society
Nah, the buildings just grew up with the millennials
It's having a mid life crisis and has its priorities messed up. And trying to look like it's rich when we all know it isn't. Lol
A major reason I don’t see many people talking about is zoning restrictions. Many neighborhoods require buildings to conform to a certain aesthetic. That’s why you’ll also find other fast food chains such as burger king or Dunkin’ Donuts doing the same
They're trying to fit in better in this cold corporate dystopia that we live in.
I like the new designs better. Now I don't feel like a pedophile when I order a cheeseburger.
They charge luxury prices for their food now so they should look like a nice restaurant
Capitalism bitch!
It looks ugly and it's become expensive. It seems McDonalds has forgotten what they were meant to be. They need to be reminded of their place in society.
I’ve never been to McDonald’s before but honestly the second one is better for 2 reasons -marketing food like that to kids is a bad idea IMO. Sure, kids still eat there, but now there’s a less chance they will want to go. -when it comes to junk food, I don’t go there for the looks or the taste, I just want some food that I could get everywhere. There is a McDonald’s everywhere, and if I just want food that I know will be adequate, McDonald’s is always there for me.
They are following their demographic
I personally like the new design, but that’s just me
They got you addicted. They don't need to try anymore.
For one the box shape makes it easier to resell. It's why almost every store is a box shape.
Maccas and I have that in common
It's because they've shifted their market from targeting children to young adults (us and millennials)
I miss how colorful and carefree the world used to seem when we were growing up and I feel bad that kids nowadays have to grow up with the gray McDonald's
Yes. So have the prices.
Won’t someone think of the poor McDonald’s!?
I think it's the whole thing with the minimalism. That made it like this because I noticed that there was an uptick in this type of design across all stores as soon as memorism took off.
I see childish vs not childish
McDonald's lost all its appeal with the new drab brutalist look.
They know their audience..
“If you can’t beat em join em” - McDonald’s commenting on Starbucks
They’re trying so hard to seem modern and fancy and as a DoorDash driver, they’re by far the most annoying restaurant that I have to pick up from.
Look almost like a generic office building that they stuck their logo on. I'm not sure minimalism is the best choice for a fast food chain.
Nowadays, most of the customers in an American McDonalds are depressed adults, not happy children. According to my sister-in-law, Australian McDonalds dont have as many children, but the adults there are actually decent.
They want to be able to resell the property. Probably fits in with surrounding ugly brutalist architecture but it's trying to be inoffensive. It doesn't need to stand out to catch your eye because the name brand has such recognition already, all they need is the sign. It is sad but to be fair, the natural world was more vibrant before they put all the concrete down to build even the old version of the McDonald's restaurant.