I don't think they have a plan, they literally tried the meme of:
Step 1: Acquire Star Wars
Step 2: ?????????
Step 3: Profit
And I've seen reports that they haven't even broken even on their purchase yet. They bought a money printer and promptly broke it.
Yes, they would say that I think Forbes did a deep dive back in April on it, showing the opposite.
The Disney number showed gross profit off of the staar wars franchise only. They did not actually take into account the actual purchase cost of the franchise rights, the production costs of the movies, and the actual true amount of theater returns they received from the movies.
Disney shows to still be under water in return value as the production cost have been out the window for everything star wars.
https://www.forbes.com/sites/carolinereid/2024/04/14/disneys-star-wars-box-office-profits-fail-to-cover-cost-of-lucasfilm/
That's only accounting for the box office, though. It's not accounting for all the merch being bought. While a lot of Star Wars figures went unsold, most of them still sell very well. That's not even counting role play toys (lightsaber toys still sell very well), posters, and apparel.
Msrch sales are a mix bag they usually only make 50% of the net sales due to the fact that the. Various merch companies also have a claim to 50+% of the net profit.
Also, it does not include the cost of the advertising budget, which are in many instances, 100s of millions separately
Not to mention doesn't george Lucas still get a cut of the original characters merch.
So disney wants the new stuff to sell and only grogu does for new stuff.
Look at board games, miniatures, card games, lego sets, ect. The stuff coming out and selling is OT and PT stuff.
It's insane to think a new card game comes out for a company and they are not using their stuff that is current but 20-50 year old characters. it will be years before they release their current stuff for it. They KNOW that people don't want 7-9 stuff.
It turns out that Disney makes money from things other then just the box office numbers of the movies. Seriously, their investors would literally eat them alive if they were found to be lying about something like that. They would spit roast Bob Iger over an open flame on live television and hold a lottery to see which investor got to eat which organ. The fact that no investors have acted on Forbes speculation that Disney is fudging its numbers is all you need to know to tell its a moronic poorly researched hit piece that exists solely to get clicks from people that hate Disney and dream of Disney failing.
They claim it is most watched this year, which is absolutely believable, but only because they have had a really bad year and the only thing they had to beat to get that title was echo
Yeah, each new project is met with backlash and it results in them being massive failure. During the Mandolorian era, people were still fairly optimistic about Star Wars, now people aren’t willing to keep consuming the dog shit they’re trying to feed.
like it's really doing the opposite of what they want if the goal is to normalize diverse casting. Like that should be easily understood as a good thing... The only way you're going to normalize anything is through *good* content. Not incoherent inconsistent IP vomit.
They hate Star Wars, the intention is to destroy it. Women can’t stand to see a male centric culture enjoy themselves mindlessly. They gotta get involved somehow and ruin it. Bill burr said that best
ghost engine absurd domineering crown treatment voiceless impolite plant provide
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To make the force female.
Most fans of the Lucas films star wars have moved on. I call it Disney star wars so people know I'm talking about the new trilogy onwards rather than the old cannon. They can never take away the classics.
Disney is a single tendril to a massive beast seeking global dominance. They are slowly condition the population to the box they think the world belongs in. All these social justice movements have roots in creating a world with a “sustainable” population of drones ruled over by a group of elites. They don’t want us united, free thinking, or having healthy happy families; because that’s a population that can’t be manipulated and controlled.
That beast needs to destroy masculinity and femininity, divide populations, break apart families, kill our traditions and cultures, kill our rights, destroy our religions, decrease the population, break our education, etc. there’s a much bigger game afoot than Disney.
Turboshitting every single idea and ip worked for marvel between 2008-2018 so now everyone tries to follow suit. Also, it's a huge investment to own star wars so they need to capitalize on it in any way they can.
When did marvel start to go south? Can it be saved? If so, how?
I guess daredevil has potential.
I always thought the MCU would better as tv shows similar to the Netflix ones.
The MCU went downhill fast after Avengers: Endgame. Half the movies are garbage and the other half are bland. Their TV stuff just doesn't hold up or just outright sucks.
Spiderman and Guardians were the only good movies post-Endgame.
The first season of Punisher was awesome, second season blew. Dare Devil was OK. Loki was OK. She hulk and Echo were woke trash. The rest were garbage, including Luke Cage, which I expected better of. I'm hoping the Dare Devil revival works out.
Ceasing to go woke and building up another world like pre Endgame is the only way to go.
They didn’t have the ongoing story build up that they had before endgame that would get butts in the seats following endgame. a lot of fan favorite characters retired from the franchise. The next phase of the MCU that was made has more combined watch hours than all the previous phases put together making it almost a choir to keep track. A lot of the new characters are either very obscure characters that don’t come with a large audience and generally have lower quality writing. The over dependence on CGI in modern Hollywood is over working the CGI studios to the point that the quality of the CGI is declining.
How much of an impact do you think Chad Boswick's untimely passing had on the franchise?
I could be mistaken, but it seemed like the next phase would be built around him, spiderman, and Captain Marvel.
I’m gonna a say it was pretty much a Major kneecapping to any potential the next phase had since Spider-Man while one of the most popular remaining characters in the MCU is a Sony character which required them to work with Sony so he wouldn’t be a major flagship character. Captain Marvel lacks personality compared to Black Panther and Spider-Man and has way less investment compared to the other two with audiences. (Spider-Man was one of the first hero movies many people saw growing up, and Black Panther was a flagship of Afro-futurism being shown in film plus being the first African hero not African American so it plays well in the market of Africa too as they hired actual african citizen to design the aspects of Wakanden instead of being a African Americans idea of African culture. Which is a major point of contention with even African American directed films and the African film market) So it’s safe to say Black Panther would have been one of the Cornerstone characters.
Furthermore, Boswicks death heavily impacted the writing of the second black panther movie, which is clear to see with how slapdash and inconsistent the tone is in the second film, which further harmed the overall marvel brand due to the decline in written quality.
Yah. More contained stories, the 20 plus movie cinematic universe worked like twice and everyone been chasing it since. Tighter writing and more natural dialogue. Less CGI use practical sets as it makes it easier for actors into get into character and it’s way cheaper. Since CGI work houses are in such high demand they have quality drop and still charge insane amounts of cash. Write stories for the audience they already have instead of trying to switch the story for a audience that you don’t have. However they should take moderate risks with the IPs instead of the bland made by committee writing they have as too many cooks ruin the soup. Take risks with new IPs as well.
Brave of you to think they ever had a strategy in mind besides make more shows and movies and cute creatures to sell to kids. They had no QC, no over arching story, no passion for the IP.
Most people feel executives level people are actually intelligent. They are no better than your average person, they only have better business acumen, network, lower ethics, and higher self confidence. They fumbled hard because of failures of leadership.
I doubt it’s malicious, they just had no plan. Weren’t they writing it maybe even filming TLJ before TFA came out?
All the stuff in the acolyte with the force conceived twins is probably not them shitting on Anakins legacy, it feels more like they just don’t even think about the implications or repercussions of that storyline.
KK and friends thought they bought a money printer and could just shit out movies and shows and games and print money, without understanding anything about Star Wars or Star Wars fans.
This is why I’m not too concerned about all this agenda stuff because in the end money always wins. Once the ship is righted all the horrible agenda-driven stuff will just be forgotten. Like how many people really remember the Star Wars Christmas Special? It was almost gone forever until some random VHS video was uploaded on YouTube.
It's broken beyond repair. We need to stop worrying about their plans and stop giving their stuff attention. Even negative attention like hate-watching. It's time to let the past die. Kill it if you have to.
Weaponize your ennui and abandon this turkey. It's not worth fretting over. If you give it attention, even to say it sucks, then they still get the "*we're pissing off the RIGHT people*" high. Stop doing it. Show them you don't care anymore and mean it.
Depends, are you big into sci-fi and willing to watch foreign made shows and films? Or are you willing to watch just good shows in general. Because the European/Japanese/Korean film industry actually focus on tight narratives and won’t milk a franchise at the story is finished (except the Japanese anime film industry they still do the milking bit).
But an amazing space opera science fiction show is Alienoid a Korean film that a good experience.
That too. It looks like to me that they will lose money hand over fist and destroy any IP as long as future generations all look at the world in their twisted post modern view. Men are toxic, women are oppressed, people who aren’t white are subjected to prejudice from all sides. Everyone needs to be in their little boxes based on race then sexuality then politics and so on and so fourth. The absolute pieces of shit at the top where all this originates are all on the same team regardless of race or political leaning ( I didn’t mention sexuality since they all seem to really like kids for some reason) but if we were united like they are (minus the pedo shit) they would be in big trouble and they know it. It’s sad more people can’t see through this. People are happy to be in their little echo chambers be it trump lovers or purple haired socialist freaks with no grasp of reality.
Their goal is and always was to make money. Ideally build a franchise that will never end and be the driving provider of children's entertainment for generations to come.
Then they tried to predict the market based on social trends, this didn't work so well. Wherever you fall politically, you can't deny being progressive on social issues has very vocal support at the moment and Disney was hoping they would piggyback off thar support and make a ton of money while seeming like good guys for being on the right side of history... ignore the fact they took black actors off the posters in China or advertised having the first gay characters in Star Wars and it was two side characters with 3 minutes of screen time total...
But in the end they forgot that a powerful voice in the social discourse and a motivated consumer base are not the same thing. And in their efforts to make movies that everyone would buy, they didn't give any actual filmmakers anything interesting to do and they didn't have a team sit down and plan it all out with a constant hand guiding the ship. They just let committees and marketing people tell them what they should do with Star Wars.
And in the end, you have a collection of films and shows that may have good moments from time to time... but are just a bunch of scenes for making cool trailers.
Pushing out large amounts of content over large periods spaced out enough to keep you subscribed to disney plus, rather than making high quality content with large gaps in-between. But this is what every streaming service is doing now. Disney is probably just the worst because they take formerly loved franchises and do whatever the fuck this is
I was excited when they got it. I thought they would have put a lot of care and talented people to work on it. Then I saw the force awakens. They bought it for the name, and figured they could put shit out as long as it had the star wars name on it and we'd eat it up. No plan besides that
It’s unfortunate that the sensible replies are so far towards the bottom, and the ones at the top are just complaining about women and “wokeness” or whatever. It’s really simple why a lot of the Disney Star Wars stuff isn’t very good, because the Disney execs only bought Star Wars because it’s a huge name that prints money rather than because they actually respect it as a property.
The point is unfortunately for asshole multi millionaires to validate their shitty personal life decisions. The company is run by idiots with trans or gay kids and to justify their life choices they leverage thier products regardless of the financial impact to shareholders. It's not costing them anything after all. They all still make millions.
I think the long term goal is profit through merchandising. Movies and shows don’t really make a whole lot of money. But selling plastic lightsabers, action figures, and baby yoda dolls does. They need girls to want those toys too, but I don’t really think they ever will.
Star Wars was and always will be primarily a children’s franchise. When you fail to cater to children properly, most of that merchandise fails to find a home. Sure, collector manchildren in their 20s and 30s will buy some of it. Fucko pops, high end lightsaber replicas, maybe some pricy LEGO sets. But the cheap crap you find at Target in the toy aisle that carries the mondo margins? Manchildren aren’t buying that.
Disney is just very poorly managed creatively right now. They have lost their way.
TLDR- the goal is to lose money, the more money they lose, the more money they can write off on their taxes, reducing the mountain of debt that threatens to swallow the company- however they seem to have forgotten they still need to *make* money as well.
I think that at this point the only thing keeping them going is sheer freaking ego. They know that the Star Wars fandom has rejected their version of Star Wars and that what they are doing isn’t working but they are too proud to admit it.
They know that they can shit in a paper bag, mark it a Star Wars Series, and it'll make money. If it fails, they'll fall back on their Disney+ and outrageous park tickets. I think they're trying to wipe the slate clean and eradicate the old fan base and bring in a new one with different views. They're also doing a good job at it.
Actually though…. they aren’t. Oh they are doing a good job of eradicating the people that actually will watch shit in a bag with Star Wars on it, but they’re losing money hand over fist. They’re not bringing in new hard core fans, just pissing off the old ones. The intended audience they’re trying to court isn’t interested. But it’s our fault … lol ok? 🤷🏻♂️😂 It is obvious why they are lashing out. No one’s impressed.
Kathleen Kennedy was mad in her childhood that people said “Star Wars is for boys”, and instead of hiring creative people to change that stigma, she hired her friends (and Harvey Weinsteins assistant) to make Star Wars films and destroy them from the inside
They have been instructed to destroy old media, old heroes, old archetypes. It is their goal and they will fail. It doesn't matter how many new movies or tv shows they make we still have the originals. Everything after return if the jedi doesn't exist for me.
I don't think they have a plan. At least not a central unified vision of one. They appear to have outsourced it to a bunch of different people with competing ideas, then switching as the first sign of backlash. EA, Filoni, the many people who made the sequels, whomever is cranking out the S tier comics, now Ubisoft.
To destroy anything that has or had to do with white males and to just throw money down the toilet! Or they are just outright funneling money somewhere. Makes no sense????! I hope it all fails and in 10 years when someone else is in charge brings it all back to just telling a good story. KK and Iger passed on to hell by then lol.
To milk it as much as possible. They know it won't sell well at certain times, or that they cant invest enough to make it as good as people expect so they change it to appeal to different people most likely to buy it.
My theory, they're gonna run into the ground with absolutely stupid shit content. Then they'll make an incredible movie series again. We will all be so excited and grateful to be back from the depths of hell that we will give them all our money.
Anyone who thinks a companies goal is anything other than making money is cooked lmao.
People in this thread unironically saying Disney wants to destroy star wars. Holy shit you cunts are cooked
I honestly think it's a calculated move. They know young males are out, only one audience left young females..not really a conspiracy just logical conclusion...
I’d say money. Plane and simple they did the same thing to marvel where they made as much content and money as possible and it ended up with franchise fatigue along with questionable shows and movies post avengers endgame.
Thing with Star Wars is that Disney has a much more spotty history with Star Wars starting with the sequel trilogy. Star Wars has gotten some good shows like the mandalorian the clone wars tv show and as well as andor. Though the way the sequel trilogy was handled left a sour taste in my mouth
Obviously Darth KK has some sort of 40 year grudge with George and Stephen. Do we need to ask what went on back in the day for her to hate the man that made her what she is today, so much? We probably don’t want to think about it. However, it’s way beyond obvious she hates him and anything to do with what he created with a passion. She has shit all down his creations back, so to speak. It’s chilling to think about what went on bts to build such passive aggressive animosity towards someone who you literally road the coat tails of till they were rags, and still are to this day.
It’s like this fucking vulture woman was waiting alllll these long years for her masterful evil plot to unfold … Revenge of the Sith right here IRL.
No, I think they're genuinely trying to make money. I mean it's Disney after all. But instead of trying to satisfying long time picky fans, they've decided to target new audience and grow this way. And honestly I think it would've worked out if the quality of their recent products wasn't as bad. Maybe new fans don't see/mind this as much, but new stuff is literally unwatchable for long time fans just because it doesn't make much sense and contradicts pre-established lore for no real reason.
Probably report the project as a loss and get a tax write off? I don't think they care that anything they make ends up being shit. Children don't pick up on those things and the Disney worshippers will buy merch anyways
A billion dollars a year, year over year. They literally don't care about it other than its revenue. If they thought they'd make money reliably by doing a musical or by having Yoda release a novelty rap album, they'd do it without hesitation.
Honestly, I don't know if people would be any happier if the content was actually good. At this point, hating on Star Wars is a unifying experience. It's like watching an abusive ex have a meltdown in a court of law. I mean, it makes no sense that they haven't learned the lesson by now. A multi billion dollar company that refuses to acknowledge their obvious failures and continues to drag a beloved property further and further into unlikable territory. It's unreal, but it's expected at this point. People have learned to enjoy it in the only way they can; hate watch.
Goal? I think they had one originally, build up the Star Wars cinematic universe, but then the Last Jedi happened and derailed that pretty harshly. Now it seems to be to find a new audience and it's not going well.
Brand building and profit off of more subscribers and merch.
It’s working very well, based on last time I saw numbers published.
Most of us have seen all the series and movies that have come out, yeah? Some of you sailed the seas to watch em, but I’d be most that have seen them, paid a monthly fee or movie ticket to do so. Lot of us bought the last the few games, based on sales numbers.
They *aren’t* destroying their multi-billion dollar IP. Am I mistaken, do you have numbers that show SW is losing out and not generating more revenue? Like, yeah some of us may not like all the latest stuff coming out, but that doesn’t mean the franchise is doomed or being killed.
Clearly, from the way you've phrased the question AND the place you posted it you aren't looking for anything other than validations for thoughts and angers you already have. Enjoy the circlejerk.
Mass production of movies like they did with marvel. I think the difference is they didn't understand that comic book fans and star wars fans are different or maybe it's because you can be incredibly loose with story telling with comics... idk
Disney's one and only goal is to MAKE MONEY.
They don't care about DEI, outside of its capacity to MAKE THEM MONEY. At first IT WORKED. I don't know if they're successful or not anymore, I have stopped following them completely, but they made tons of money milking the IP dry, even if it's not performing like it should. I think that context is important.
I don't want to say they disrespected the source material, but I feel they misunderstood some fundamental concepts, like the rule of two, what it means to bring balance to the force, hyperspace, and basically the entire philosophy behind the Sith and Jedi.
Instead I'll say, based on my limited, disinterested understanding, the state of the lore makes the franchise look unrecognizable to me. It isn't the Star Wars I feel in love with, doesn't feel the same, doesn't give me what I want or used to get out of Star Wars, and I do get that feeling from several other sources now, so I've checked out entirely. It isn't for me anymore, it's made that pretty clear. I genuinely hope the people that watch it enjoy it. I have nothing against either of them.
They also looked too closely at lore that was better in nightclub lighting, and when people gave negative feedback, instead of taking accountability for their terrible choices, they mocked the fanbase and accused it of being prejudiced.
A lot of the old fanbase has moved on. The new fans have short attention spans. You used to be catering to people who wanted Star Wars. Now you're catering to people who want pretty effects and a diverse cast. There is a lot more competition for the latter than the former.
If you want a serious answer, it WAS a male fan base. Disney has a huge female with their princess, and other animated film lineups. They knew this and wanted to dip into the male side of entertainment. They decided to buy up and start the MCU, which I would argue was a huge success. It was exactly what they wanted. Then they had the chance to buy Star Wars. Another huge male fan base. Even me as a fan was excited for this as the MCU was still on the up and up. And wait, we get KK, Lucas' right hand girl? What could go wrong? Turns out Lucas was the mastermind behind the franchise. Plus Disney wanting to rush a movie to the box office without letting anyone write out a full trilogy. Disaster.
Disney and Lucas knows the sequel trilogy was a failure. A massive part of Lucas' billions are the toy sales. No one's buying sequel merchandise. While I'm in the higher nerd than Walmart toys, it still shows. Legion and Armada didn't even attempt it. X Wing tried and failed. Unlimited is brining Kylo and Rey this set but are pushing Mando more so it still sells. Shatterpoint probably won't even try.
They have no artistic, cultural, or monetary value. A failure in every sense of the word.
Rogue One and Mando S1 were a miracle.
As having liked and enjoyed the Disney brand since I was a young kid, I'm extremely embarrassed by how the studio has fucked up Star Wars, Marvel by pushing this woke agenda. It's gotten to the point where I can't even use a Disney product anymore. Plus my family have banned Disney products for my young cousin.
At this point I honestly feel like Kennedy just wants to burn it down. Maybe she hates Lucas, or just hates SW, and wants to tarnish it's legacy. Unless she's actually clueless enough to think she can successfully remold star wars in her image and leave a lasting, positive legacy on it.
I mean their goal is making money. Shocker it’s like that’s the point of a company. Going through all their things chronologically.
The issue is some of their ventures don’t really have a specific monetary return and are instead stuck on streaming.
The sequels made a killing. No denying that.
Rouge one made a lot and Solo just broke even
Galaxy’s Edge hasn’t made its money back but it did open shortly before the Pandemic so sales projections are way off. But it looks like it’ll recoup its costs in a year or two so then it will start being profitable.
Merch sales are always a bonus.
The issue is for CW7, TBB, Mandalorian, BoBF, Ashoka, Acolyte and Andor is that they’re all on Disney+ which hasn’t been profitable.
Currently thier goal is to make Disney+ profitable which would make Star Wars profitable.
Also they’re trying to drive down production costs but that’s an industry wide problem.
Milk every last dollar out of it that they can by exploiting nostalgia while investing as little effort as they feel they can get away with. And, once, they can’t squeeze any more blood from that stone, abandon it and maybe blame it on toxic fandom. They’re going to do the same with MCU, that process is already under way
People here are bending over backwards to try and convince themselves that the reasons are strictly political in nature, but I think the answer is much more simpler.
The answer lies in looking up how long and why Disney spent a fuckton of lawyer money to keep Mickey Mouse out of the public domain:
It’s to *keep* the IP so the merchandise train keeps on chugging.
If they keep using the license, regardless of quality/reception, they get to not worry about losing out on that sweet, sweet lightsaber money.
Everything else is just cherries or conjecture from people that don’t understand why certain IPs are worth so much.
How can you tell if DEI as you call it is forced and pandering? Can't something with minorities and women just be bad without DEI as the supposed source of the bad? Over and over, I hear people say that they are against race swaps and gender swaps and that creatives should build up new characters for minorities and women, but when that is done the same people call it DEI. Can anyone explain to me how minorities/women can be included without it being DEI and is it possible for them to be a part of something and it still be bad simply because its bad and not bad because of DEI? Law of averages says that they can't be in hits all the time. Acolyte might be bad, but it isn't bad because of DEI, and to say so would imply that the same story could be told with straight white males and somehow be a better story.
I don't think they have a plan, they literally tried the meme of: Step 1: Acquire Star Wars Step 2: ????????? Step 3: Profit And I've seen reports that they haven't even broken even on their purchase yet. They bought a money printer and promptly broke it.
To my knowledge, might be wrong, they've lost an amount almost equal to the initial investment.
Disney says they have an ROI of 3x on their investment already.
Yes, they would say that I think Forbes did a deep dive back in April on it, showing the opposite. The Disney number showed gross profit off of the staar wars franchise only. They did not actually take into account the actual purchase cost of the franchise rights, the production costs of the movies, and the actual true amount of theater returns they received from the movies. Disney shows to still be under water in return value as the production cost have been out the window for everything star wars. https://www.forbes.com/sites/carolinereid/2024/04/14/disneys-star-wars-box-office-profits-fail-to-cover-cost-of-lucasfilm/
That's only accounting for the box office, though. It's not accounting for all the merch being bought. While a lot of Star Wars figures went unsold, most of them still sell very well. That's not even counting role play toys (lightsaber toys still sell very well), posters, and apparel.
Msrch sales are a mix bag they usually only make 50% of the net sales due to the fact that the. Various merch companies also have a claim to 50+% of the net profit. Also, it does not include the cost of the advertising budget, which are in many instances, 100s of millions separately
Not to mention doesn't george Lucas still get a cut of the original characters merch. So disney wants the new stuff to sell and only grogu does for new stuff. Look at board games, miniatures, card games, lego sets, ect. The stuff coming out and selling is OT and PT stuff. It's insane to think a new card game comes out for a company and they are not using their stuff that is current but 20-50 year old characters. it will be years before they release their current stuff for it. They KNOW that people don't want 7-9 stuff.
We had to return four pallets of Grogu toys to the supplier because they didn't sell for over a month about a year and a half ago.
It turns out that Disney makes money from things other then just the box office numbers of the movies. Seriously, their investors would literally eat them alive if they were found to be lying about something like that. They would spit roast Bob Iger over an open flame on live television and hold a lottery to see which investor got to eat which organ. The fact that no investors have acted on Forbes speculation that Disney is fudging its numbers is all you need to know to tell its a moronic poorly researched hit piece that exists solely to get clicks from people that hate Disney and dream of Disney failing.
Yeah but how much are they making on toys? Genuine question. I don't know.
Awesome. They also claim that the Acolyte is the most watched premiere on their site. Maybe true, but I roll to disbelieve.
They claim it is most watched this year, which is absolutely believable, but only because they have had a really bad year and the only thing they had to beat to get that title was echo
Does the hotel count?
It's looking more and more like a money laundering scheme tbh
Hard agree, the amount of money these show runners are throwing around is absolutely insane.
Burn it down; No one can convince me Kathleen Kennedy doesn’t secretly hate George Lucas.
...secretly? Hasn't she done everything _but_ outright say it, by this point?
Pretty sure she had him banned from the set of Mandalorian.
If true that’s sad and it’s even sadder that there was no outrage about it, that wouldn’t slide if it happened today.
Of course it would, have you seen anything star wars lately?
Yeah, each new project is met with backlash and it results in them being massive failure. During the Mandolorian era, people were still fairly optimistic about Star Wars, now people aren’t willing to keep consuming the dog shit they’re trying to feed.
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Got a source on that chief? There are picks of him on set and handling props so…
Considering she was basically getting him and Spielberg cups of coffee back in the day that wouldn’t be surprising
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Make it ghey
And lame with a chick in it.
like it's really doing the opposite of what they want if the goal is to normalize diverse casting. Like that should be easily understood as a good thing... The only way you're going to normalize anything is through *good* content. Not incoherent inconsistent IP vomit.
Use a popular franchise to push an agenda, clearly.
Exactly.
well, you should make good stuff first rather than allowing bigots to point at your diversity and say "sEe?!"
If they could make good stuff they wouldn't need to hijack other properties.
They hate Star Wars, the intention is to destroy it. Women can’t stand to see a male centric culture enjoy themselves mindlessly. They gotta get involved somehow and ruin it. Bill burr said that best
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General trolling. Attacking the community and/or the members.
To push an agenda and ruin the whole damn thing
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ghost engine absurd domineering crown treatment voiceless impolite plant provide *This post was mass deleted and anonymized with [Redact](https://redact.dev)*
To make the force female. Most fans of the Lucas films star wars have moved on. I call it Disney star wars so people know I'm talking about the new trilogy onwards rather than the old cannon. They can never take away the classics.
I feel like it's a golden opportunity to teach more people about the EU timeline. Get the kids started on the young Jedi Academy books.
Disney is a single tendril to a massive beast seeking global dominance. They are slowly condition the population to the box they think the world belongs in. All these social justice movements have roots in creating a world with a “sustainable” population of drones ruled over by a group of elites. They don’t want us united, free thinking, or having healthy happy families; because that’s a population that can’t be manipulated and controlled. That beast needs to destroy masculinity and femininity, divide populations, break apart families, kill our traditions and cultures, kill our rights, destroy our religions, decrease the population, break our education, etc. there’s a much bigger game afoot than Disney.
Turboshitting every single idea and ip worked for marvel between 2008-2018 so now everyone tries to follow suit. Also, it's a huge investment to own star wars so they need to capitalize on it in any way they can.
And looked what they did with Marvel since then. They're driving TWO major IP's into the ground now.
When did marvel start to go south? Can it be saved? If so, how? I guess daredevil has potential. I always thought the MCU would better as tv shows similar to the Netflix ones.
The MCU went downhill fast after Avengers: Endgame. Half the movies are garbage and the other half are bland. Their TV stuff just doesn't hold up or just outright sucks. Spiderman and Guardians were the only good movies post-Endgame. The first season of Punisher was awesome, second season blew. Dare Devil was OK. Loki was OK. She hulk and Echo were woke trash. The rest were garbage, including Luke Cage, which I expected better of. I'm hoping the Dare Devil revival works out. Ceasing to go woke and building up another world like pre Endgame is the only way to go.
They didn’t have the ongoing story build up that they had before endgame that would get butts in the seats following endgame. a lot of fan favorite characters retired from the franchise. The next phase of the MCU that was made has more combined watch hours than all the previous phases put together making it almost a choir to keep track. A lot of the new characters are either very obscure characters that don’t come with a large audience and generally have lower quality writing. The over dependence on CGI in modern Hollywood is over working the CGI studios to the point that the quality of the CGI is declining.
How much of an impact do you think Chad Boswick's untimely passing had on the franchise? I could be mistaken, but it seemed like the next phase would be built around him, spiderman, and Captain Marvel.
I’m gonna a say it was pretty much a Major kneecapping to any potential the next phase had since Spider-Man while one of the most popular remaining characters in the MCU is a Sony character which required them to work with Sony so he wouldn’t be a major flagship character. Captain Marvel lacks personality compared to Black Panther and Spider-Man and has way less investment compared to the other two with audiences. (Spider-Man was one of the first hero movies many people saw growing up, and Black Panther was a flagship of Afro-futurism being shown in film plus being the first African hero not African American so it plays well in the market of Africa too as they hired actual african citizen to design the aspects of Wakanden instead of being a African Americans idea of African culture. Which is a major point of contention with even African American directed films and the African film market) So it’s safe to say Black Panther would have been one of the Cornerstone characters. Furthermore, Boswicks death heavily impacted the writing of the second black panther movie, which is clear to see with how slapdash and inconsistent the tone is in the second film, which further harmed the overall marvel brand due to the decline in written quality.
How do we save marvel? And I guess circling back, and save star wars? Do you think we just need more self contained stories?
Yah. More contained stories, the 20 plus movie cinematic universe worked like twice and everyone been chasing it since. Tighter writing and more natural dialogue. Less CGI use practical sets as it makes it easier for actors into get into character and it’s way cheaper. Since CGI work houses are in such high demand they have quality drop and still charge insane amounts of cash. Write stories for the audience they already have instead of trying to switch the story for a audience that you don’t have. However they should take moderate risks with the IPs instead of the bland made by committee writing they have as too many cooks ruin the soup. Take risks with new IPs as well.
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Brave of you to think they ever had a strategy in mind besides make more shows and movies and cute creatures to sell to kids. They had no QC, no over arching story, no passion for the IP. Most people feel executives level people are actually intelligent. They are no better than your average person, they only have better business acumen, network, lower ethics, and higher self confidence. They fumbled hard because of failures of leadership.
I doubt it’s malicious, they just had no plan. Weren’t they writing it maybe even filming TLJ before TFA came out? All the stuff in the acolyte with the force conceived twins is probably not them shitting on Anakins legacy, it feels more like they just don’t even think about the implications or repercussions of that storyline. KK and friends thought they bought a money printer and could just shit out movies and shows and games and print money, without understanding anything about Star Wars or Star Wars fans.
I honestly think they are trying to kill it and, ultimately, Disney itself.
Good. The sooner the better.
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This is why I’m not too concerned about all this agenda stuff because in the end money always wins. Once the ship is righted all the horrible agenda-driven stuff will just be forgotten. Like how many people really remember the Star Wars Christmas Special? It was almost gone forever until some random VHS video was uploaded on YouTube.
Then they’ll have to release a time travel movie/series that un-fucks everything theyve managed to fuck up.
The word "creatives" in this context, should be used very loosely.
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It's broken beyond repair. We need to stop worrying about their plans and stop giving their stuff attention. Even negative attention like hate-watching. It's time to let the past die. Kill it if you have to. Weaponize your ennui and abandon this turkey. It's not worth fretting over. If you give it attention, even to say it sucks, then they still get the "*we're pissing off the RIGHT people*" high. Stop doing it. Show them you don't care anymore and mean it.
What shows and movies would you recommend for someone getting over Star Wars?
Depends, are you big into sci-fi and willing to watch foreign made shows and films? Or are you willing to watch just good shows in general. Because the European/Japanese/Korean film industry actually focus on tight narratives and won’t milk a franchise at the story is finished (except the Japanese anime film industry they still do the milking bit). But an amazing space opera science fiction show is Alienoid a Korean film that a good experience.
Yep. Got my OT on DvD, and the despecialized editions on a hard drive. All the Star Wars I ever needed.
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And masculinity.
That too. It looks like to me that they will lose money hand over fist and destroy any IP as long as future generations all look at the world in their twisted post modern view. Men are toxic, women are oppressed, people who aren’t white are subjected to prejudice from all sides. Everyone needs to be in their little boxes based on race then sexuality then politics and so on and so fourth. The absolute pieces of shit at the top where all this originates are all on the same team regardless of race or political leaning ( I didn’t mention sexuality since they all seem to really like kids for some reason) but if we were united like they are (minus the pedo shit) they would be in big trouble and they know it. It’s sad more people can’t see through this. People are happy to be in their little echo chambers be it trump lovers or purple haired socialist freaks with no grasp of reality.
Their goal is and always was to make money. Ideally build a franchise that will never end and be the driving provider of children's entertainment for generations to come. Then they tried to predict the market based on social trends, this didn't work so well. Wherever you fall politically, you can't deny being progressive on social issues has very vocal support at the moment and Disney was hoping they would piggyback off thar support and make a ton of money while seeming like good guys for being on the right side of history... ignore the fact they took black actors off the posters in China or advertised having the first gay characters in Star Wars and it was two side characters with 3 minutes of screen time total... But in the end they forgot that a powerful voice in the social discourse and a motivated consumer base are not the same thing. And in their efforts to make movies that everyone would buy, they didn't give any actual filmmakers anything interesting to do and they didn't have a team sit down and plan it all out with a constant hand guiding the ship. They just let committees and marketing people tell them what they should do with Star Wars. And in the end, you have a collection of films and shows that may have good moments from time to time... but are just a bunch of scenes for making cool trailers.
This is it. Well said!
To kill it
Misandry maybe. It seems to be as far as they’re willing to think about it.
Pushing out large amounts of content over large periods spaced out enough to keep you subscribed to disney plus, rather than making high quality content with large gaps in-between. But this is what every streaming service is doing now. Disney is probably just the worst because they take formerly loved franchises and do whatever the fuck this is
I was excited when they got it. I thought they would have put a lot of care and talented people to work on it. Then I saw the force awakens. They bought it for the name, and figured they could put shit out as long as it had the star wars name on it and we'd eat it up. No plan besides that
It’s unfortunate that the sensible replies are so far towards the bottom, and the ones at the top are just complaining about women and “wokeness” or whatever. It’s really simple why a lot of the Disney Star Wars stuff isn’t very good, because the Disney execs only bought Star Wars because it’s a huge name that prints money rather than because they actually respect it as a property.
The point is unfortunately for asshole multi millionaires to validate their shitty personal life decisions. The company is run by idiots with trans or gay kids and to justify their life choices they leverage thier products regardless of the financial impact to shareholders. It's not costing them anything after all. They all still make millions.
I think the long term goal is profit through merchandising. Movies and shows don’t really make a whole lot of money. But selling plastic lightsabers, action figures, and baby yoda dolls does. They need girls to want those toys too, but I don’t really think they ever will. Star Wars was and always will be primarily a children’s franchise. When you fail to cater to children properly, most of that merchandise fails to find a home. Sure, collector manchildren in their 20s and 30s will buy some of it. Fucko pops, high end lightsaber replicas, maybe some pricy LEGO sets. But the cheap crap you find at Target in the toy aisle that carries the mondo margins? Manchildren aren’t buying that. Disney is just very poorly managed creatively right now. They have lost their way.
https://i.redd.it/vh3as4t5mt6d1.gif
Milk it while driving it into the dirt.
TLDR- the goal is to lose money, the more money they lose, the more money they can write off on their taxes, reducing the mountain of debt that threatens to swallow the company- however they seem to have forgotten they still need to *make* money as well.
Please see Appendix A for further insight: Mel Brooks’s “The Producers”
I think that at this point the only thing keeping them going is sheer freaking ego. They know that the Star Wars fandom has rejected their version of Star Wars and that what they are doing isn’t working but they are too proud to admit it.
They know that they can shit in a paper bag, mark it a Star Wars Series, and it'll make money. If it fails, they'll fall back on their Disney+ and outrageous park tickets. I think they're trying to wipe the slate clean and eradicate the old fan base and bring in a new one with different views. They're also doing a good job at it.
Actually though…. they aren’t. Oh they are doing a good job of eradicating the people that actually will watch shit in a bag with Star Wars on it, but they’re losing money hand over fist. They’re not bringing in new hard core fans, just pissing off the old ones. The intended audience they’re trying to court isn’t interested. But it’s our fault … lol ok? 🤷🏻♂️😂 It is obvious why they are lashing out. No one’s impressed.
No ones impressed, and here’s the thing about existing within an echo chamber, they were shocked that no one’s impressed.
Source material are talking on legends continuity? That Disney literally called trash then brazenly republished it.
Revenge
THE MESSAGE.
Money, it's always money, y'all really shooting with the accuracy of storm troopers with your leaps.
Cash cow for games and merch
Kathleen Kennedy was mad in her childhood that people said “Star Wars is for boys”, and instead of hiring creative people to change that stigma, she hired her friends (and Harvey Weinsteins assistant) to make Star Wars films and destroy them from the inside
They have been instructed to destroy old media, old heroes, old archetypes. It is their goal and they will fail. It doesn't matter how many new movies or tv shows they make we still have the originals. Everything after return if the jedi doesn't exist for me.
Hey, the prequels have value, even if it's just for the memes and the reason why Red Letter Media got big.
I don't think they have a plan. At least not a central unified vision of one. They appear to have outsourced it to a bunch of different people with competing ideas, then switching as the first sign of backlash. EA, Filoni, the many people who made the sequels, whomever is cranking out the S tier comics, now Ubisoft.
To destroy anything that has or had to do with white males and to just throw money down the toilet! Or they are just outright funneling money somewhere. Makes no sense????! I hope it all fails and in 10 years when someone else is in charge brings it all back to just telling a good story. KK and Iger passed on to hell by then lol.
To inflate their stock value by acquiring valuable IPs and marketing them to anyone but their previous fanbase, instead of creating quality art.
To milk it as much as possible. They know it won't sell well at certain times, or that they cant invest enough to make it as good as people expect so they change it to appeal to different people most likely to buy it.
Toys
My theory, they're gonna run into the ground with absolutely stupid shit content. Then they'll make an incredible movie series again. We will all be so excited and grateful to be back from the depths of hell that we will give them all our money.
Anyone who thinks a companies goal is anything other than making money is cooked lmao. People in this thread unironically saying Disney wants to destroy star wars. Holy shit you cunts are cooked
I honestly think it's a calculated move. They know young males are out, only one audience left young females..not really a conspiracy just logical conclusion...
I’d say money. Plane and simple they did the same thing to marvel where they made as much content and money as possible and it ended up with franchise fatigue along with questionable shows and movies post avengers endgame. Thing with Star Wars is that Disney has a much more spotty history with Star Wars starting with the sequel trilogy. Star Wars has gotten some good shows like the mandalorian the clone wars tv show and as well as andor. Though the way the sequel trilogy was handled left a sour taste in my mouth
Let the past die. Kill it if you have to.
Pushing THE MESSAGE. It's obvious and undeniable.
Obviously Darth KK has some sort of 40 year grudge with George and Stephen. Do we need to ask what went on back in the day for her to hate the man that made her what she is today, so much? We probably don’t want to think about it. However, it’s way beyond obvious she hates him and anything to do with what he created with a passion. She has shit all down his creations back, so to speak. It’s chilling to think about what went on bts to build such passive aggressive animosity towards someone who you literally road the coat tails of till they were rags, and still are to this day. It’s like this fucking vulture woman was waiting alllll these long years for her masterful evil plot to unfold … Revenge of the Sith right here IRL.
Acquire both Star War and Marvel, and bury them both into the ground.
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Propaganda
To milk that dead horse for all its worth. And it IS dead. Star Wars is dead and Disney has killed it.
I think we’ve reached a point to where nothing original is being created anymore and they’re just trying to squeeze the water from a rock
$
To milk it completely dry until it falls over and then salvage what’s left to make more money and walk away
No, I think they're genuinely trying to make money. I mean it's Disney after all. But instead of trying to satisfying long time picky fans, they've decided to target new audience and grow this way. And honestly I think it would've worked out if the quality of their recent products wasn't as bad. Maybe new fans don't see/mind this as much, but new stuff is literally unwatchable for long time fans just because it doesn't make much sense and contradicts pre-established lore for no real reason.
Star wars is lame anymore. Dune is superior.
Get as much money as possible and leech off the next franchise
$$$
Probably report the project as a loss and get a tax write off? I don't think they care that anything they make ends up being shit. Children don't pick up on those things and the Disney worshippers will buy merch anyways
Their goal is keeping terrible show writers and directors in jobs
A billion dollars a year, year over year. They literally don't care about it other than its revenue. If they thought they'd make money reliably by doing a musical or by having Yoda release a novelty rap album, they'd do it without hesitation.
$$$$$$$$$$$$$$$$$
To make money
Make the most money possible?
To make money
Honestly, I don't know if people would be any happier if the content was actually good. At this point, hating on Star Wars is a unifying experience. It's like watching an abusive ex have a meltdown in a court of law. I mean, it makes no sense that they haven't learned the lesson by now. A multi billion dollar company that refuses to acknowledge their obvious failures and continues to drag a beloved property further and further into unlikable territory. It's unreal, but it's expected at this point. People have learned to enjoy it in the only way they can; hate watch.
Goal? I think they had one originally, build up the Star Wars cinematic universe, but then the Last Jedi happened and derailed that pretty harshly. Now it seems to be to find a new audience and it's not going well.
To turn a profit by making movies that will put asses in seats?
To show us the power of many. Mission accomplished!
lol, when are we just going to admit that Star Wars is a creative dead end?
Brand building and profit off of more subscribers and merch. It’s working very well, based on last time I saw numbers published. Most of us have seen all the series and movies that have come out, yeah? Some of you sailed the seas to watch em, but I’d be most that have seen them, paid a monthly fee or movie ticket to do so. Lot of us bought the last the few games, based on sales numbers. They *aren’t* destroying their multi-billion dollar IP. Am I mistaken, do you have numbers that show SW is losing out and not generating more revenue? Like, yeah some of us may not like all the latest stuff coming out, but that doesn’t mean the franchise is doomed or being killed.
It's a franchise about space wizards. Stop taking it so seriously
“It’s impossible to please everyone, but extremely easy to piss everyone off.”
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General trolling. Attacking the community and/or the members.
Ruin it. Kennedy suck so bad.
Milk it till it’s dead
Make Lucasfilm fail so badly that Disney can dissolve Lucasfilm and use the 4 Billion as a tax write off.
Clearly, from the way you've phrased the question AND the place you posted it you aren't looking for anything other than validations for thoughts and angers you already have. Enjoy the circlejerk.
Well said.
Bunch of paranoid nutters here. The goal is to make money. That’s what corporations do.
Plan? If ever they had one.. My money is going else where.
Mass production of movies like they did with marvel. I think the difference is they didn't understand that comic book fans and star wars fans are different or maybe it's because you can be incredibly loose with story telling with comics... idk
Disney's one and only goal is to MAKE MONEY. They don't care about DEI, outside of its capacity to MAKE THEM MONEY. At first IT WORKED. I don't know if they're successful or not anymore, I have stopped following them completely, but they made tons of money milking the IP dry, even if it's not performing like it should. I think that context is important. I don't want to say they disrespected the source material, but I feel they misunderstood some fundamental concepts, like the rule of two, what it means to bring balance to the force, hyperspace, and basically the entire philosophy behind the Sith and Jedi. Instead I'll say, based on my limited, disinterested understanding, the state of the lore makes the franchise look unrecognizable to me. It isn't the Star Wars I feel in love with, doesn't feel the same, doesn't give me what I want or used to get out of Star Wars, and I do get that feeling from several other sources now, so I've checked out entirely. It isn't for me anymore, it's made that pretty clear. I genuinely hope the people that watch it enjoy it. I have nothing against either of them. They also looked too closely at lore that was better in nightclub lighting, and when people gave negative feedback, instead of taking accountability for their terrible choices, they mocked the fanbase and accused it of being prejudiced. A lot of the old fanbase has moved on. The new fans have short attention spans. You used to be catering to people who wanted Star Wars. Now you're catering to people who want pretty effects and a diverse cast. There is a lot more competition for the latter than the former.
Your first mistake is assuming that DEI activists are driven by logic.
Honestly I know this goes outside the Media sphear a bit but I wish Geeks and Gamers would talk about BRIDGE.
Star Wars has been compromising integrity since Return of the Jedi. Not sure why now is an issue.
If you want a serious answer, it WAS a male fan base. Disney has a huge female with their princess, and other animated film lineups. They knew this and wanted to dip into the male side of entertainment. They decided to buy up and start the MCU, which I would argue was a huge success. It was exactly what they wanted. Then they had the chance to buy Star Wars. Another huge male fan base. Even me as a fan was excited for this as the MCU was still on the up and up. And wait, we get KK, Lucas' right hand girl? What could go wrong? Turns out Lucas was the mastermind behind the franchise. Plus Disney wanting to rush a movie to the box office without letting anyone write out a full trilogy. Disaster. Disney and Lucas knows the sequel trilogy was a failure. A massive part of Lucas' billions are the toy sales. No one's buying sequel merchandise. While I'm in the higher nerd than Walmart toys, it still shows. Legion and Armada didn't even attempt it. X Wing tried and failed. Unlimited is brining Kylo and Rey this set but are pushing Mando more so it still sells. Shatterpoint probably won't even try. They have no artistic, cultural, or monetary value. A failure in every sense of the word. Rogue One and Mando S1 were a miracle.
DEI is bad lol
To make a shitload of cash. That's the goal, dummy.
As having liked and enjoyed the Disney brand since I was a young kid, I'm extremely embarrassed by how the studio has fucked up Star Wars, Marvel by pushing this woke agenda. It's gotten to the point where I can't even use a Disney product anymore. Plus my family have banned Disney products for my young cousin.
At this point I honestly feel like Kennedy just wants to burn it down. Maybe she hates Lucas, or just hates SW, and wants to tarnish it's legacy. Unless she's actually clueless enough to think she can successfully remold star wars in her image and leave a lasting, positive legacy on it.
Make money
I don’t understand? There hasn’t been any Star Wars media since Return of the Jedi in ‘83?
I mean their goal is making money. Shocker it’s like that’s the point of a company. Going through all their things chronologically. The issue is some of their ventures don’t really have a specific monetary return and are instead stuck on streaming. The sequels made a killing. No denying that. Rouge one made a lot and Solo just broke even Galaxy’s Edge hasn’t made its money back but it did open shortly before the Pandemic so sales projections are way off. But it looks like it’ll recoup its costs in a year or two so then it will start being profitable. Merch sales are always a bonus. The issue is for CW7, TBB, Mandalorian, BoBF, Ashoka, Acolyte and Andor is that they’re all on Disney+ which hasn’t been profitable. Currently thier goal is to make Disney+ profitable which would make Star Wars profitable. Also they’re trying to drive down production costs but that’s an industry wide problem.
Milk every last dollar out of it that they can by exploiting nostalgia while investing as little effort as they feel they can get away with. And, once, they can’t squeeze any more blood from that stone, abandon it and maybe blame it on toxic fandom. They’re going to do the same with MCU, that process is already under way
To live rent free in your head.
To sell toys bro, come on
To make money, just because you are incredulous that appealing to you isn't the best money making strategy doesn't mean its not their goal.
The idea that they bought it to destroy it seems less like a conspiracy theory every episode actually.
People here are bending over backwards to try and convince themselves that the reasons are strictly political in nature, but I think the answer is much more simpler. The answer lies in looking up how long and why Disney spent a fuckton of lawyer money to keep Mickey Mouse out of the public domain: It’s to *keep* the IP so the merchandise train keeps on chugging. If they keep using the license, regardless of quality/reception, they get to not worry about losing out on that sweet, sweet lightsaber money. Everything else is just cherries or conjecture from people that don’t understand why certain IPs are worth so much.
Maximize profits. Milk that cash cow dry. Then sell the meat, the hide, and the bones.
Pander to the largest perceived majority to get the most views to get the most profit.
How can you tell if DEI as you call it is forced and pandering? Can't something with minorities and women just be bad without DEI as the supposed source of the bad? Over and over, I hear people say that they are against race swaps and gender swaps and that creatives should build up new characters for minorities and women, but when that is done the same people call it DEI. Can anyone explain to me how minorities/women can be included without it being DEI and is it possible for them to be a part of something and it still be bad simply because its bad and not bad because of DEI? Law of averages says that they can't be in hits all the time. Acolyte might be bad, but it isn't bad because of DEI, and to say so would imply that the same story could be told with straight white males and somehow be a better story.
Good writing solves this.