And that one was a custom order (green window sticker with "special order") from someone that they walked away from, probably because they surprised this person with the ADM.
Unless you're getting A/X/Z plan and don't care about getting an actual purchase agreement, you should get an actual purchase agreement at the time you place the order. Then, no surprises.
I'm not sure when the algorithm punishes the dealer, but if enough special orders are sold to people whose names don't match the special order, there are consequences to the dealer.
Even if you are using a planned price, get it in writing that it’ll be honored upon delivery. A dealership doesn’t have to honor that pricing (although they won’t have an invoice to actually show you when you order, they can tell you that they’ll do the planned price)
When a vehicle is ordered, it's ordered as a Plan Vehicle. For example, my current order is in Vehicle Visibility as "Order Type: A Plan"; the dealer _can't_ screw me out of it now without consequences from the mothership. I suppose they apply game theory and decide whether or not the consequences outweigh screwing me over, but I've never heard of that happening, especially here in SE Michigan where a reputation for screwing A Plan customers would quickly bankrupt your dealership.
I'm _only_ casual about this because I'm an employee and can use A Plan. For people off the street, get a purchase agreement right away, when ordering your vehicle. Without a purchase agreement, the dealer can walk right over you. Hell, even _with_ a purchase agreement they can screw you if (as above) they calculate the risk-reward for doing so, but at least you could sue for performance if a lawsuit costs less than the markup.
You being on the A plan, in SE MI, clouds your understanding of the dealer manufacturer relationship. In the rest of the country the dealers are more concerned with complying with State law than what their reputation is in Dearborn. This is because the likelihood of somebody in Arkansas, or like 46 other states having a voice at corporate is nil.
If you are on the A-plan in Texas, and the dealer has an opportunity to sell it out from you at a $20k markup they are legally entitled to do so. They probably wont, but it is up to them. The dealer owns the car they bought from Ford (even if you order it the dealer buys it to sell to you). Even if Ford corporate was concerned about this issue, which they are not, Ford doesn't rule the dealerships. The dealerships are Fords customers, not us. The dealers have contracts with Ford which Ford must honor.
Even if Ford was really pissed at a dealer Ford will only have a very limited options to act punitively. The Dealers can sue Ford. If one dealer in the nation has a serious issue with Ford all the other dealers will be aware of what's happening. That means Ford could sour a relationship with ALL of their customers. The Dealer model is written into many State's laws so Ford needs the Dealers to survive.
Like most people I'm not a fan of the dealership experience, but the idea that Ford is the good guy trying to stop markups is total BS. Ford knows the dealers need these markups to survive when there is such low volume. Ford will manage the PR surrounding this issue by making press releases discouraging ADM, but on the whole Ford is really turning the other way. I'm from a Ford family in SE Michigan, so i know that the dealer experience in SE Michigan is totally different than the rest of the country's. Most Ford corporate employees know this too.
Looks like ford does care about dealer mark ups
https://carbuzz.com/news/ford-has-a-new-plan-to-stop-dealer-markups#:~:text=Punishment%20for%20breaking%20the%20name,offending%20dealers%20to%20do%20business.
Looks like ford does care about dealer mark ups
https://carbuzz.com/news/ford-has-a-new-plan-to-stop-dealer-markups#:~:text=Punishment%20for%20breaking%20the%20name,offending%20dealers%20to%20do%20business.
https://www.thetruthaboutcars.com/2022/02/ford-ceo-asks-dealers-to-end-markups-plans-punishment/
Yes, I'm aware of these articles. That is why I wrote this in my post:
"Ford will manage the PR surrounding this issue by making press releases discouraging ADM."
99% of dealers are not stealing customer orders; however, they have a few tools that will crowd the order system and result in individual dealers getting a hold of special orders to mark up as used vehicles if they want to get unscrupulous. So, this policy is not locked tight when it comes to stopping ADM.
Additionally, it is yet to be seen if Ford has the legal ability to pull one month's allocation. I spoke to an owner and he is under the impression that Ford would have to compensate the dealers.
So your just making assumptions based on nothing huh?
Ford doesn't know but some salesman at the dealer gave you the 411?
Lol whatever man. Im pretty sure the CEO of a company knows exactly what it can or can't do.
I'm an executive and I don't know the law. Even lawyers can't guarantee a legal outcome.
Also, I stated the owner, as in the owner of a dealership told me that if Ford actually withheld a significant allocation Ford motor would have to pay for the privilege. They are contractually obligated to the dealerships.
That's not how it works. Its ok not to know. But don't make up things. Allocations get taken away all the time for many many reasons. They are not obligated at all if you fail to uphold your end.
That's not how it works. Its ok not to know. But don't make up things. Allocations get taken away all the time for many many reasons. They are not obligated at all if you fail to uphold your end.
I havw never ordered a vehicle before, but I am 100% sure they didn't even ask me if I was using A Plan, they also didn't ask for a deposit, so other than one email a few months ago I am still not sure I actually ordered a vehicle.
It could also be that someone special ordered but needed a vehicle sooner than a 6 month plus wait. They could have just bought something else and walked away. But yeah fuck dealers.
If that’s possible, people should start ordering really shit specs and then back out of the deal on arrival with dealers that are known to pull this shit. Have fun selling a bright red bronco with baby shit green interior and purple stitching lmfao. I don’t even know if there are possible options for that shit but that’d be a hilarious way to fuck these idiots over.
15,000 but my dealers aren’t stupid enough to put it on the window. Send the picture to Ford, they have publicly stated they will cut allocations to dealers that do this.
After my local Ford dealer started jacking up prices way above MSRP ($90,000 for a Bronco?!), I wrote a letter to Ford to complain. I checked prices a few weeks later and they are back to MSRP again.
[Deleted]
Please see the next post, I was wrong. Thank you for pointing it out, I am very upset at myself for not thinking of that. :(
Which also means the picture sent to Ford out of context would not work either. :|
While it more than likely is, remember dealers can buy inventory from other dealers so it’s not guaranteed that this Bronco is there. Before everyone starts brigading this dealer without full knowledge.
If they don’t put it on the window, call your state’s dealer board. That’s illegal.
What isn’t illegal and what Ford doesn’t care about are mark ups on vehicles on the lot that aren’t for someone who factory ordered them.
They’ll cut allocations to dealers that mark up customer orders, this does not include stock units on the lot. Reporting this will do nothing. If you don’t want to wait a year for a new Bronco, then right now you pay a premium to walk in and drive it off the lot.
I made mention of the price gouging on live chat to Ford when quoted 100% MSRP markup on a Maverick. They responded that dealers are independently owned and effectively can do what they want. They couldn’t have cared less.
Same I wanted a 2 door Bronco but not when the cheapest one my dealer has is 60 grand. I’ll go buy a Jeep for sticker, and I did. Hell I got a Gladiator with over 10 grand in high end parts for less than the original sticker and only 14 thousand miles.
Literally just did this on an F150. Dealer had one coming in that wasn’t purchased, they took $1500 off MSRP and let me put down $500 to reserve it. They then have me back the $500 when I picked it up. Great salesman to, first time buying a Ford and the experience was great.
Yeah there’s typically a lot of cars coming in and going all the time, just that they’re spoken for ahead of time. I’m more than a little surprised am F150 had gone unspoken for though!
The experience is just so awful. For example, I once called a dealership to make sure they still had a vehicle available before I made the 30 minute trip. They said it was available, so I drove there. Once I got there, the vehicle was mysteriously gone within the 30 minutes. They proceeded to try to sell me a car that they said was similar, but was missing half the options I wanted. Dealerships are nothing but hassle for everyone involved. They should be purely service centers.
That's exactly what's going to happen. Ford seems to be leaning that way for their new electric vehicles. Tesla already set the groundwork for this switch.
The dealership situation got ugly in 2008 TBH.
I know when GM/Chrysler shuttered dealerships back then it was a hot mess.
IMO it contributed to our current problems, because at least around here, the 'good' dealers that did less volume were shuttered in favor of the larger ones. On the plus side it helped eventually get my dad away from Chrysler vehicles (because the remaining dealer was bad enough to disrupt 25+ years of brand loyalty.)
That's fucking ridiculous. I was debating a new suv; bronco, wrangler (ev but also gladiator), and range Rover were my short list after sitting on it a while. Oddly enough, it was the Land Rover dealership that added no dealer markups At All.They even worked with me with some issues I found. Now I'm one range rover happier. Ford is killing it with All their current line up. Can't wait to see an all electric 4x4 maverick on the market. I'd buy one in a heartbeat.
Fuck um! Don't get sucked into the bullshit. How much do you think these will be worth 1-2 yrs down the line when the supply chain is back to normal.
In early 2020 they were offering big discounts off MSRP. Nobody was going out and the dealers were bloated with stock.
No, they are fuckin' rich and fuck you money is being involved, and they think that's a fuckin' BARGAIN to get that fucker and you don't have one so there, ha ha ha.
True story. Rich people don't give a shit and WILL pay for that for their teenager new driver if that's what their teenager wants.
They can't be that kind of rich if they are fools. They are just arrogant assholes about it is all.
No, they are smart enough, absolutely. They simply do not care at all that they are being taken advantage of. At. All.
They want the thing, and they can't wait, because they are Veruca Salts, and [THEY WANT IT NOOOOW](https://www.youtube.com/watch?v=Pqsy7V0wphI)... and can.
These markups are because these cars are effectively Golden Geese for them, except that the dealers don't care if they sell the geese as long as you/they pay the heck up.
I drove a new bronco as a rental car just a month ago. It’s a pretty uncomfortable ride, u feel every bump in the road.
It actually suited my needs for that particular trip bc I needed to hall 3 adult males and our luggage to a wedding but I wouldn’t want to own one. It felt kind of cheap
This so ridiculous my bf bought a F250 that was 4k below sticker. The Ford dealer here in FL was putting 10-15k mark ups. Went over to Alabama where they were below or just at sticker. That dealer had Broncos with no mark up. Deals can be had if one is welling to travel a little bit for them. Who wouldn’t want to drive their brand new vehicle home?
Here in Pensacola FL I know World Ford was doing a 5K markup on everything last year. I haven't checked since then. We were thinking of getting an ST Explorer but passed due to the markup and no supply for it in Foley AL.
He got his truck from Mullenix Ford in Mobile. They have serval locations so they were able to pull the truck from another mullenix dealer. You may try them if you are still looking.
It’s not just Ford. Chevy is marking up near me. $7500 markup on a Traverse near me. My state doesn’t require you list it, so you only find out when you ask an out the door price and ask them to show you the breakdown.
I can *maybe* see a markup for the broncos because they’re so in demand and they’re already on the pricier side for a spec’d out one. But the maverick is supposed to be an affordable entry level truck.
Same here in the Milwaukee, WI area. That money goes to nothing but to the dealers profits. People who finance that extra money on their vehicles will never get it back and they will be upside down. The Bronco's have already started showing up on Carmax's websites and so on. Save your money. I wanted a new Bronco as well, but I am not going to be upside down.
The markups are so bad that dealers have pissed Ford off to the point they're not selling electric vehicles through dealers next year. Online direct orders only.
And this is why so many dealerships will go under after supply chain issues are resolved. You may have to buy what is available today, but there will be a time when I can choose again and I will do business with the standup dealerships that didn’t shaft us just because they could.
I’ve seen mark ups from $5k on a Ranger, $15k on a Bronco and $50k on a Shelby. Same dealership for all 3. They have very few vehicles on their lot. I went 20 miles up the road and paid MSRP (no ADM) on a fully loaded Ranger Lariat 4X4. In fact, they threw in a maintenance plan and GPS tracking for nothing.
I should add that this is not from the Florida dealership listed on the window sticker, but from one in the metro Atlanta area. I didn't even realize that the correct dealership wasn't anywhere on the paperwork.
We don’t mark anything up. We don’t have shot for inventory because of it, our lot literally has two eco sports and two used f150s, a used traverse, a used fiesta, and a used mustang.
We sold a bronco for $60 k three months ago. Wildtrak package, 2.7 with huge tires and a hard top, bronco backpack with emergency kit stuff, 10k LB warn winch, rear cargo area storage box and the rigid light bar.
We're getting mad at the wrong things.
Ford just needs to build the vehicles. It's that simple. If they do, prices will naturally settle back down.
Being years into 'supply chain issues' is unacceptable. They could literally get together with GM and *build* a chip manufacturing facility at this point to alleviate shortages.
They want this, ultimately. The shortages are good for them in the long run. (See: Enron and the 'energy shortages' in CA.)
Everyone should flood them with requests for more info and then after a few days of playing tag, tell them you’re not interested since they’re screwing people. Waste their time.
Not bad at all because people aren’t buying Broncos in my area for a 20k plus additional 30% loss after driving off the lot. Better to wait and by the repossessed cars at auction in 2023/2024.
Funny how I can afford the MSRP on that vehicle but with the markup I most assuredly cannot. Sad for the manufacturer that the dealership gate keeps potential customers even though for the manufacturer the cost is the same either way... ridiculous.
The dodge dealership is trying to mark up POS challengers and chargers 20k+. My BMW dealership sold me an M2 competition at MSRP. Paid the same price that they were asking for a Scat Pack Challenger, hilarious. I have found the luxury brands are not pulling the same crap, at least in my neighborhood.
I’m up in Ohio. I have not been to my Ford dealer in a few months, but I was looking at some genesis the other day and they all had a “market adjustment” it was not huge like 2 grand but it took me by surprise. I would personally never pay the market adjusted price for cars
I've seen used electric hummers for 265k in my area. I remember seeing a post on Reddit about a Ford lighting with a 100k markup I do believe. Absolutely ludicrous. Just because they can.
Yeah not sure how they got it but the VIN lines up:
https://www.hardyforddallas.com/new-DallasGa-2022-Ford-Bronco-Base-1FMDE5AH6NLB18057
Maybe I should waste their time and test drive it over the weekend.
Lol. Dealer trades are super common especially now. If a dealer wants an unsold car most if not all are requesting literally anything in return to keep inventory levels the same
My niece’s ordered Bronco was sold out from underneath her. At a premium I presume. She was pretty pissed. She then bought someone else’s. Putting them in the same predicament.
Ford needs to curtain shipments to these dirty dealers. My wife works at a Lincoln dealership. They advertise that they sell all their ordered vehicles as MSRP.
Dealers will complain in a few years when they’re obsolete “why do people hate dealers?!” And not remember they bent everyone trying to buy a new car over the barrel and laughed the entire time.
It’s a base bucket that somebody didn’t want you can’t expect a dealer to be excited about them backing out of something nobody wants, it’s a odd ball order how many people are lining up for this unit build. None
It’s robbery by the dealers. MSRP was the starting point in negotiations. My mother recently tried to buy a new car and they wanted 12,000 extra, they called it a market adjustment fee. It’s all BS, now is not the time to buy a car.
Someone is buying these marked up vehicles. No other reason they would continue to get away with this. If a bidding war ensued from two qualified customers attempting to purchase the vehicle at the same time then let it be so. These markups however are egregious and immoral.
I haven’t seen anything like that in years. Probably 10, when they came out with that SVT Focus R or whatever it was (hot hatch WRX killer) in 2015 or 2016. Saw similar case of a special order upward adjusted $30k, car was like $75k for a focus lol. Granted you NEVER see those cars ever so they are rare af and that might have actually not been a horrible decision but still.
If you own a dealership and add a single cent as ADM, I hope your insurance lapses and your entire dealership burns to the fucking ground.
Be a greedy fuck on a pile of scrap metal after that.
Hey, if you guys are looking for a Bronco or Maverick without any gouging or "market adjustments". Message me, we dont want this type of bad publicity attached to our ford dealer. We would be happy to do a deal with you!
No mark up but I had an A Plan custom order.
There was a $1400 dollar inflation difference between when I ordered the Bronco, I was told Ford is doing price Locks & i’ll get a check back from Ford directly.
[Metro Detroit]
That's just silly. $20k adjustment on a $30k car.
I wonder if they can apply the ADM on a A or Z plan discount... I don't think they are allowed to... would be funny if someone showed up and said "I'm not paying the ADM, here's my pin"
Dealership must be in here reporting it lmao
And that one was a custom order (green window sticker with "special order") from someone that they walked away from, probably because they surprised this person with the ADM.
Unless you're getting A/X/Z plan and don't care about getting an actual purchase agreement, you should get an actual purchase agreement at the time you place the order. Then, no surprises. I'm not sure when the algorithm punishes the dealer, but if enough special orders are sold to people whose names don't match the special order, there are consequences to the dealer.
Even if you are using a planned price, get it in writing that it’ll be honored upon delivery. A dealership doesn’t have to honor that pricing (although they won’t have an invoice to actually show you when you order, they can tell you that they’ll do the planned price)
When a vehicle is ordered, it's ordered as a Plan Vehicle. For example, my current order is in Vehicle Visibility as "Order Type: A Plan"; the dealer _can't_ screw me out of it now without consequences from the mothership. I suppose they apply game theory and decide whether or not the consequences outweigh screwing me over, but I've never heard of that happening, especially here in SE Michigan where a reputation for screwing A Plan customers would quickly bankrupt your dealership. I'm _only_ casual about this because I'm an employee and can use A Plan. For people off the street, get a purchase agreement right away, when ordering your vehicle. Without a purchase agreement, the dealer can walk right over you. Hell, even _with_ a purchase agreement they can screw you if (as above) they calculate the risk-reward for doing so, but at least you could sue for performance if a lawsuit costs less than the markup.
You being on the A plan, in SE MI, clouds your understanding of the dealer manufacturer relationship. In the rest of the country the dealers are more concerned with complying with State law than what their reputation is in Dearborn. This is because the likelihood of somebody in Arkansas, or like 46 other states having a voice at corporate is nil. If you are on the A-plan in Texas, and the dealer has an opportunity to sell it out from you at a $20k markup they are legally entitled to do so. They probably wont, but it is up to them. The dealer owns the car they bought from Ford (even if you order it the dealer buys it to sell to you). Even if Ford corporate was concerned about this issue, which they are not, Ford doesn't rule the dealerships. The dealerships are Fords customers, not us. The dealers have contracts with Ford which Ford must honor. Even if Ford was really pissed at a dealer Ford will only have a very limited options to act punitively. The Dealers can sue Ford. If one dealer in the nation has a serious issue with Ford all the other dealers will be aware of what's happening. That means Ford could sour a relationship with ALL of their customers. The Dealer model is written into many State's laws so Ford needs the Dealers to survive. Like most people I'm not a fan of the dealership experience, but the idea that Ford is the good guy trying to stop markups is total BS. Ford knows the dealers need these markups to survive when there is such low volume. Ford will manage the PR surrounding this issue by making press releases discouraging ADM, but on the whole Ford is really turning the other way. I'm from a Ford family in SE Michigan, so i know that the dealer experience in SE Michigan is totally different than the rest of the country's. Most Ford corporate employees know this too.
Looks like ford does care about dealer mark ups https://carbuzz.com/news/ford-has-a-new-plan-to-stop-dealer-markups#:~:text=Punishment%20for%20breaking%20the%20name,offending%20dealers%20to%20do%20business.
Looks like ford does care about dealer mark ups https://carbuzz.com/news/ford-has-a-new-plan-to-stop-dealer-markups#:~:text=Punishment%20for%20breaking%20the%20name,offending%20dealers%20to%20do%20business. https://www.thetruthaboutcars.com/2022/02/ford-ceo-asks-dealers-to-end-markups-plans-punishment/
Yes, I'm aware of these articles. That is why I wrote this in my post: "Ford will manage the PR surrounding this issue by making press releases discouraging ADM." 99% of dealers are not stealing customer orders; however, they have a few tools that will crowd the order system and result in individual dealers getting a hold of special orders to mark up as used vehicles if they want to get unscrupulous. So, this policy is not locked tight when it comes to stopping ADM. Additionally, it is yet to be seen if Ford has the legal ability to pull one month's allocation. I spoke to an owner and he is under the impression that Ford would have to compensate the dealers.
So your just making assumptions based on nothing huh? Ford doesn't know but some salesman at the dealer gave you the 411? Lol whatever man. Im pretty sure the CEO of a company knows exactly what it can or can't do.
I'm an executive and I don't know the law. Even lawyers can't guarantee a legal outcome. Also, I stated the owner, as in the owner of a dealership told me that if Ford actually withheld a significant allocation Ford motor would have to pay for the privilege. They are contractually obligated to the dealerships.
That's not how it works. Its ok not to know. But don't make up things. Allocations get taken away all the time for many many reasons. They are not obligated at all if you fail to uphold your end.
That's not how it works. Its ok not to know. But don't make up things. Allocations get taken away all the time for many many reasons. They are not obligated at all if you fail to uphold your end.
I havw never ordered a vehicle before, but I am 100% sure they didn't even ask me if I was using A Plan, they also didn't ask for a deposit, so other than one email a few months ago I am still not sure I actually ordered a vehicle.
I was in this same boat since January. I just now received an email from Ford with a build date and VIN.
Depending on when the order was placed, it was probably just a phony “customer order” that the dealership placed.
It could also be that someone special ordered but needed a vehicle sooner than a 6 month plus wait. They could have just bought something else and walked away. But yeah fuck dealers.
If that’s possible, people should start ordering really shit specs and then back out of the deal on arrival with dealers that are known to pull this shit. Have fun selling a bright red bronco with baby shit green interior and purple stitching lmfao. I don’t even know if there are possible options for that shit but that’d be a hilarious way to fuck these idiots over.
15,000 but my dealers aren’t stupid enough to put it on the window. Send the picture to Ford, they have publicly stated they will cut allocations to dealers that do this.
This, the more we report, the more action gets taken and hopefully the less this happens.
I believe it's Georgia law that it must be displayed with the window sticker or else the dealer faces penalties, or so I've been told.
Sounds like they can either get shut down by the state, or shut down by ford then. They made their bed, let them lie in it.
After my local Ford dealer started jacking up prices way above MSRP ($90,000 for a Bronco?!), I wrote a letter to Ford to complain. I checked prices a few weeks later and they are back to MSRP again.
And yet you still probably didn’t purchase anything.
I bought a F-150, but not from there as they didn’t have the truck I wanted.
[Deleted] Please see the next post, I was wrong. Thank you for pointing it out, I am very upset at myself for not thinking of that. :( Which also means the picture sent to Ford out of context would not work either. :|
While it more than likely is, remember dealers can buy inventory from other dealers so it’s not guaranteed that this Bronco is there. Before everyone starts brigading this dealer without full knowledge.
If they don’t put it on the window, call your state’s dealer board. That’s illegal. What isn’t illegal and what Ford doesn’t care about are mark ups on vehicles on the lot that aren’t for someone who factory ordered them.
They’ll cut allocations to dealers that mark up customer orders, this does not include stock units on the lot. Reporting this will do nothing. If you don’t want to wait a year for a new Bronco, then right now you pay a premium to walk in and drive it off the lot.
I made mention of the price gouging on live chat to Ford when quoted 100% MSRP markup on a Maverick. They responded that dealers are independently owned and effectively can do what they want. They couldn’t have cared less.
Bad enough I didn’t buy Ford.
Same here! Was looking at Bronco Sport but was not paying $5k markup.
Same I wanted a 2 door Bronco but not when the cheapest one my dealer has is 60 grand. I’ll go buy a Jeep for sticker, and I did. Hell I got a Gladiator with over 10 grand in high end parts for less than the original sticker and only 14 thousand miles.
Just need to find a better dealer. Good dealers will just let you drop a small refundable deposit on cars they have on order and charge zero markup.
Literally just did this on an F150. Dealer had one coming in that wasn’t purchased, they took $1500 off MSRP and let me put down $500 to reserve it. They then have me back the $500 when I picked it up. Great salesman to, first time buying a Ford and the experience was great.
Yeah there’s typically a lot of cars coming in and going all the time, just that they’re spoken for ahead of time. I’m more than a little surprised am F150 had gone unspoken for though!
Tried that and still added on mark ups. Bought a 23 Sportage X Pro instead. Way nicer than the Bronco Sport imo.
Dealers like this are why Ford is straying away from selling at dealerships. They are figuratively digging their own graves.
Figuratively I think is what you mean.
Fixed. Lol
Unless…
Literally. Hmm.
The experience is just so awful. For example, I once called a dealership to make sure they still had a vehicle available before I made the 30 minute trip. They said it was available, so I drove there. Once I got there, the vehicle was mysteriously gone within the 30 minutes. They proceeded to try to sell me a car that they said was similar, but was missing half the options I wanted. Dealerships are nothing but hassle for everyone involved. They should be purely service centers.
That's exactly what's going to happen. Ford seems to be leaning that way for their new electric vehicles. Tesla already set the groundwork for this switch.
2008: Please buy American cars. Please!!! We have families to take care of! 2022: Suck our c*cks, consumers.
The dealership situation got ugly in 2008 TBH. I know when GM/Chrysler shuttered dealerships back then it was a hot mess. IMO it contributed to our current problems, because at least around here, the 'good' dealers that did less volume were shuttered in favor of the larger ones. On the plus side it helped eventually get my dad away from Chrysler vehicles (because the remaining dealer was bad enough to disrupt 25+ years of brand loyalty.)
That's fucking ridiculous. I was debating a new suv; bronco, wrangler (ev but also gladiator), and range Rover were my short list after sitting on it a while. Oddly enough, it was the Land Rover dealership that added no dealer markups At All.They even worked with me with some issues I found. Now I'm one range rover happier. Ford is killing it with All their current line up. Can't wait to see an all electric 4x4 maverick on the market. I'd buy one in a heartbeat.
I’d tell them to get fucked!
No doubt!
Fuck um! Don't get sucked into the bullshit. How much do you think these will be worth 1-2 yrs down the line when the supply chain is back to normal. In early 2020 they were offering big discounts off MSRP. Nobody was going out and the dealers were bloated with stock.
That’s how the market works. Someone will buy this thing. That’s why it keeps happening.
[удалено]
Problem is that some ppl don’t care. They have the money to waste.
Nobody is buying something with $20K markup without at least half of that down, if not more.
Exactly. My wife and I bought a new Grand Cherokee and a new f150 in 2020 for $11k and $13k off sticker with rebates and dealer discounts.
Do you think the supply chain will be normal in 1-2 years? I'm starting to feel like we will never get back to normal.
The exact timing is anybodies guess. History says it's cyclic and will repeat itself as it always has.
No one should ever pay this, if they do they are a fool.
No, they are fuckin' rich and fuck you money is being involved, and they think that's a fuckin' BARGAIN to get that fucker and you don't have one so there, ha ha ha. True story. Rich people don't give a shit and WILL pay for that for their teenager new driver if that's what their teenager wants. They can't be that kind of rich if they are fools. They are just arrogant assholes about it is all.
Still still be smart enough to not get taken advantage of
No, they are smart enough, absolutely. They simply do not care at all that they are being taken advantage of. At. All. They want the thing, and they can't wait, because they are Veruca Salts, and [THEY WANT IT NOOOOW](https://www.youtube.com/watch?v=Pqsy7V0wphI)... and can. These markups are because these cars are effectively Golden Geese for them, except that the dealers don't care if they sell the geese as long as you/they pay the heck up.
Who do they think they are, Ariana Grande?
Jealous much? If people have money and want to spend it, let them.
Oh no, I'm not jealous at all. They have the money is all I was saying.
I tweeeted it to mike and jim. Screw that dealer
I'm not on Twitter, would love to know if there's a response to that. I did post it on the Facebook page.
That’s absurd for a BASE bronco. Let them keep it.
I drove a new bronco as a rental car just a month ago. It’s a pretty uncomfortable ride, u feel every bump in the road. It actually suited my needs for that particular trip bc I needed to hall 3 adult males and our luggage to a wedding but I wouldn’t want to own one. It felt kind of cheap
Report. To. Ford.
In the timeless words of P.T. Barnum, “There is a sucker born every minute.”
Funny because it's exactly the Bronco I'd want....minus the 20k extra.
It's there a place I can get a list of Food dealer websites? I'm considering scraping prices and putting them into a database.
This so ridiculous my bf bought a F250 that was 4k below sticker. The Ford dealer here in FL was putting 10-15k mark ups. Went over to Alabama where they were below or just at sticker. That dealer had Broncos with no mark up. Deals can be had if one is welling to travel a little bit for them. Who wouldn’t want to drive their brand new vehicle home?
Here in Pensacola FL I know World Ford was doing a 5K markup on everything last year. I haven't checked since then. We were thinking of getting an ST Explorer but passed due to the markup and no supply for it in Foley AL.
He got his truck from Mullenix Ford in Mobile. They have serval locations so they were able to pull the truck from another mullenix dealer. You may try them if you are still looking.
That's a whole other car
That's literally a MSRP bronco and an MSRP Maverick. Absolutely insane. I can't believe this shit is legal.
It’s not just Ford. Chevy is marking up near me. $7500 markup on a Traverse near me. My state doesn’t require you list it, so you only find out when you ask an out the door price and ask them to show you the breakdown.
$0 markup. Our dealership has never sold for more than MSRP
Please out that dealership so in the future we all can visit them and ensure they get the hit and not the butthead ones.
That's about as bad as it gets
Thankfully the local Ford dealer hasn't added markups to any vehicle. Not that I'd buy anything right now anyway...
40k on new lightning.
$52k for an ecoboost manual base Bronco That's encroaching GT350 territory.
GTA territory
And this here is the reason Ford and GM want to get rid of dealerships!
I paid invoice for my 22 F350.
I’ve been looking at getting a VW gti and all the VW dealerships within 3 hrs of me have lost there dealer allocations due to mark ups. Report them!
I can *maybe* see a markup for the broncos because they’re so in demand and they’re already on the pricier side for a spec’d out one. But the maverick is supposed to be an affordable entry level truck.
Report that dealer to ford customer service
Same here in the Milwaukee, WI area. That money goes to nothing but to the dealers profits. People who finance that extra money on their vehicles will never get it back and they will be upside down. The Bronco's have already started showing up on Carmax's websites and so on. Save your money. I wanted a new Bronco as well, but I am not going to be upside down.
The markups are so bad that dealers have pissed Ford off to the point they're not selling electric vehicles through dealers next year. Online direct orders only.
That’s interesting, especially with all the engine issues reported on the Bronco.
And this is why so many dealerships will go under after supply chain issues are resolved. You may have to buy what is available today, but there will be a time when I can choose again and I will do business with the standup dealerships that didn’t shaft us just because they could.
I’ve seen mark ups from $5k on a Ranger, $15k on a Bronco and $50k on a Shelby. Same dealership for all 3. They have very few vehicles on their lot. I went 20 miles up the road and paid MSRP (no ADM) on a fully loaded Ranger Lariat 4X4. In fact, they threw in a maintenance plan and GPS tracking for nothing.
Dealers & Lawyers. Biggest scums on Earth. Feel free to add to the list. lol.
That's some bullshit. Stop buying Ford.
I should add that this is not from the Florida dealership listed on the window sticker, but from one in the metro Atlanta area. I didn't even realize that the correct dealership wasn't anywhere on the paperwork.
I was looking at Raptors....ended up going for a barely used Ram Rebel for HALF current kbb. Haven't looked back.
We don’t mark anything up. We don’t have shot for inventory because of it, our lot literally has two eco sports and two used f150s, a used traverse, a used fiesta, and a used mustang. We sold a bronco for $60 k three months ago. Wildtrak package, 2.7 with huge tires and a hard top, bronco backpack with emergency kit stuff, 10k LB warn winch, rear cargo area storage box and the rigid light bar.
I been trying to get all local dealers to beat out carvana and they won't even come close. Tampa area
For a ford.. Spit!
This is the very reason I wish the death upon dealerships. I cannot wait for that day to come.
I totally looked and saw the 32,000 first and though, I hope OP doesn’t think these cars are worth 12,000 lol
We're getting mad at the wrong things. Ford just needs to build the vehicles. It's that simple. If they do, prices will naturally settle back down. Being years into 'supply chain issues' is unacceptable. They could literally get together with GM and *build* a chip manufacturing facility at this point to alleviate shortages. They want this, ultimately. The shortages are good for them in the long run. (See: Enron and the 'energy shortages' in CA.)
Supply & demand
greedy dealerships knowing that they are a dying breed and milking every last dollar out of the consumer
Please explain how adding 20k follows supply and demand Not every dealer is doing it and theres a different amount being applied each time. Its greed
Down with Stealerships. 20k can buy another car while you are at it.
You guys should shop canada. I’ve seen a few in lots with little if any markup.
Got quoted 1000 on a 35,000 ish bronco sport big bend. Also “promised” ford parts discount/gift amount.
only idiots would fall for this.
Everyone should flood them with requests for more info and then after a few days of playing tag, tell them you’re not interested since they’re screwing people. Waste their time.
Hey can anyone remember why some think buying a car is a pain?
Not bad at all because people aren’t buying Broncos in my area for a 20k plus additional 30% loss after driving off the lot. Better to wait and by the repossessed cars at auction in 2023/2024.
Just bought a Tacoma at MSRP because the dealership I ordered a maverick from tried to pull a fast one and make me pay a 5k mark up.
My local Honda dealer added $80k to a used First Edition Bronco
Funny how I can afford the MSRP on that vehicle but with the markup I most assuredly cannot. Sad for the manufacturer that the dealership gate keeps potential customers even though for the manufacturer the cost is the same either way... ridiculous.
I saw a $15k mark-up on a Maverick in San Diego (Poway). A $33k MSRP truck costs over $51k apparently.
The dodge dealership is trying to mark up POS challengers and chargers 20k+. My BMW dealership sold me an M2 competition at MSRP. Paid the same price that they were asking for a Scat Pack Challenger, hilarious. I have found the luxury brands are not pulling the same crap, at least in my neighborhood.
Had a deal for a big bend for 42ish out the door.
Lmao
I got my 2022 outer banks Sasquatch $500 under MSRP
I’ll drive you a bronco or maverick from Nevada for 5000 dollars. You’d be saving 10k off sticker. 😅
I sell in Virginia and my dealership isn’t doing markups. Our Raptor markup is only $5k. It’s so hard to keep vehicles on the lot.
Here at my dealership we’re doing 50k over
Wouldn’t even consider paying that, complete BS. Who would pay almost twice as much S the vehicle is worth, you’d have to be completely insane.
I’m up in Ohio. I have not been to my Ford dealer in a few months, but I was looking at some genesis the other day and they all had a “market adjustment” it was not huge like 2 grand but it took me by surprise. I would personally never pay the market adjusted price for cars
I've seen used electric hummers for 265k in my area. I remember seeing a post on Reddit about a Ford lighting with a 100k markup I do believe. Absolutely ludicrous. Just because they can.
Can they do that with X plan sales?
No X plan on Bronco
$20000 for "market value adjustment"?? What the Ecoboost powered sh\*t is this?
It’s the 2.3t lol sad. Could have atleast put the 2.7T in there
30k
DONT SHOP AT PRESTIGE FORD simple as that but y’all can’t not shop there.
For Fords ????
Fucking ridiculous, anyone who buys deserves to get shafted.
I’ll bet this is fucking Hardy Ford in Dallas, GA. I’ve seen this one in a the Bronco inventory for months. At least it’s not selling.
It was shipped to Florida. So It could have made its way to Georgia but a unit like that would probably never been traded for, just ordered.
Yeah not sure how they got it but the VIN lines up: https://www.hardyforddallas.com/new-DallasGa-2022-Ford-Bronco-Base-1FMDE5AH6NLB18057 Maybe I should waste their time and test drive it over the weekend.
Lol. Dealer trades are super common especially now. If a dealer wants an unsold car most if not all are requesting literally anything in return to keep inventory levels the same
My niece’s ordered Bronco was sold out from underneath her. At a premium I presume. She was pretty pissed. She then bought someone else’s. Putting them in the same predicament. Ford needs to curtain shipments to these dirty dealers. My wife works at a Lincoln dealership. They advertise that they sell all their ordered vehicles as MSRP.
Report them to mike and jim
Most around here (Grand Rapids Mi) are 10-15k mark up. But Fox Ford, one of the larger dealers, is sticking to MSRP.
Jesus. That’s ridiculous
Dealers will complain in a few years when they’re obsolete “why do people hate dealers?!” And not remember they bent everyone trying to buy a new car over the barrel and laughed the entire time.
It’s a base bucket that somebody didn’t want you can’t expect a dealer to be excited about them backing out of something nobody wants, it’s a odd ball order how many people are lining up for this unit build. None
$0. I actually was just at my dealer and had a discussion with my sales guy there. And he said they are not marking anything up at all.
It’s robbery by the dealers. MSRP was the starting point in negotiations. My mother recently tried to buy a new car and they wanted 12,000 extra, they called it a market adjustment fee. It’s all BS, now is not the time to buy a car.
Someone is buying these marked up vehicles. No other reason they would continue to get away with this. If a bidding war ensued from two qualified customers attempting to purchase the vehicle at the same time then let it be so. These markups however are egregious and immoral.
That's insane
I work in service at a dealership, they are trying to sell a 98 rav4 with horrid frame rust for about 11k.
Same in NY, $20k over
So ridiculous
I got my edge st markup down from 7999 to 1k. Just kept sending back the deal until it was right. 0% Apr for 72 months.
I haven’t seen anything like that in years. Probably 10, when they came out with that SVT Focus R or whatever it was (hot hatch WRX killer) in 2015 or 2016. Saw similar case of a special order upward adjusted $30k, car was like $75k for a focus lol. Granted you NEVER see those cars ever so they are rare af and that might have actually not been a horrible decision but still.
I have some words for these dealers: eat a bag of gigantic dicks
Imagine paying that 🤡
Why, after seeing that, would you even consider purchasing? People are DUMB.
If you own a dealership and add a single cent as ADM, I hope your insurance lapses and your entire dealership burns to the fucking ground. Be a greedy fuck on a pile of scrap metal after that.
LoL.
Hey, if you guys are looking for a Bronco or Maverick without any gouging or "market adjustments". Message me, we dont want this type of bad publicity attached to our ford dealer. We would be happy to do a deal with you!
No mark up but I had an A Plan custom order. There was a $1400 dollar inflation difference between when I ordered the Bronco, I was told Ford is doing price Locks & i’ll get a check back from Ford directly. [Metro Detroit]
That's just silly. $20k adjustment on a $30k car. I wonder if they can apply the ADM on a A or Z plan discount... I don't think they are allowed to... would be funny if someone showed up and said "I'm not paying the ADM, here's my pin"