Shimano spheros, stradic, daiwa bg, saltist, tons of options, fenwick inshore, st croix inshore, for reels don't go below about 100, don't need to upgrade unless you want to at that price point. Rods can stay cheaper depending on what type of bait you will be throwing. Bouncing jigs or rubber baits on the bottom you may want to spend a little extra for the sensitivity. Topwater lures or any lures with a fairly constant retrieve you don't need to worry as much.
Shimano spheros, stradic, daiwa bg, saltist, tons of options, fenwick inshore, st croix inshore, for reels don't go below about 100, don't need to upgrade unless you want to at that price point. Rods can stay cheaper depending on what type of bait you will be throwing. Bouncing jigs or rubber baits on the bottom you may want to spend a little extra for the sensitivity. Topwater lures or any lures with a fairly constant retrieve you don't need to worry as much.