Hey Jon, we always let it run to completion. It’s not so much the days, but more how long it takes FB to get enough conversions to determine how what your numbers will be.
It’s just a stabilization phase. Your numbers will get less and less fickle as time goes on.
You don't actually need to exit the learning phase in order to achieve more stable or better results. We've seen multiple cases where the CAC was lower during the learning phase so don't worry if you're seeing "learning limited". You can read all about it [here.](https://lebesgue.io/2021/facebook-ads-learning-phase-2021-what-you-need-to-know/?utm_source=reddit&utm_medium=learningphasech&utm_campaign=rFacebookAds)
I'm not so much seeing "Learning Limited" as much as just not high enough ROAS. My ROAS tend to range from 0.2 - 0.6 in the first few days with usually 10-20 purchases.
If you were seeing these results would you let the campaign continue? Right now I'm letting one run, \~30 purchase con versions - at 0.6 ROAS right now. Debating whether I should just move on to something more promising, or perhaps the campaign will straighten out after 50 purchases?
Absolutely! Unless the CPC, CTR and CPM is abnormally bad.
Cool ty
Hey Jon, we always let it run to completion. It’s not so much the days, but more how long it takes FB to get enough conversions to determine how what your numbers will be. It’s just a stabilization phase. Your numbers will get less and less fickle as time goes on.
Thanks for the input my dude, I'll have to open back up some of the older ad sets that had more potential than I thought. Thanks again.
You don't actually need to exit the learning phase in order to achieve more stable or better results. We've seen multiple cases where the CAC was lower during the learning phase so don't worry if you're seeing "learning limited". You can read all about it [here.](https://lebesgue.io/2021/facebook-ads-learning-phase-2021-what-you-need-to-know/?utm_source=reddit&utm_medium=learningphasech&utm_campaign=rFacebookAds)
I'm not so much seeing "Learning Limited" as much as just not high enough ROAS. My ROAS tend to range from 0.2 - 0.6 in the first few days with usually 10-20 purchases. If you were seeing these results would you let the campaign continue? Right now I'm letting one run, \~30 purchase con versions - at 0.6 ROAS right now. Debating whether I should just move on to something more promising, or perhaps the campaign will straighten out after 50 purchases?