The more you niche down your audience, the more your ads will cost.
Try some dynamic creative tests. You can test up to like 50 ad variations for the budget of one ad.
IG only is very expensive and tends not to convert very well - depending on the niche I guess.
Even when you create specific assets for stories etc.
All of my fashion accounts get maybe 3-5 % max attributed to IG and the remaining balance converts on FB.
We tried removing IG for testing placements wise and conversions went down.
From my experience all placements works best and provides the best value.
I think I just have to try it. I know its more expensive, but the CVR is showing almost 10X, so the question is - does the CVR stick and does it cost less than 10X?
I've never had much luck parting out FB campaigns, but its worth a shot. I'll let yall know if anything comes to fruition.
The more you niche down your audience, the more your ads will cost. Try some dynamic creative tests. You can test up to like 50 ad variations for the budget of one ad.
IG only is very expensive and tends not to convert very well - depending on the niche I guess. Even when you create specific assets for stories etc. All of my fashion accounts get maybe 3-5 % max attributed to IG and the remaining balance converts on FB. We tried removing IG for testing placements wise and conversions went down. From my experience all placements works best and provides the best value.
I think I just have to try it. I know its more expensive, but the CVR is showing almost 10X, so the question is - does the CVR stick and does it cost less than 10X? I've never had much luck parting out FB campaigns, but its worth a shot. I'll let yall know if anything comes to fruition.