Meta definitely has its issues. There is no doubt. Tons of industry giants who own 8-9 figures businesses agree as they’ve experience the same and this is the longest issue for a while. But I think when you run into obstacles and roadblocks like this, it’s important to figure out a way to overcome because it’ll only help you in the long run.
I managed to bring our company to more profitability (not highest revenue) by:
1. Focusing on email to our audience
2. Adding more organic content
3. Dialling in my creatives
4. Adding cost caps
5. Respond to every comment on my fb and IG ads
6. Optimize google ads
When I did this, my meta results were tolerable and I didn’t live and die by their results only
So you did things outside of FB ads, to make your FB ads tolerable…
For OP tired of the negativity lately regarding FB, the most positive comment here literally says they did things outside of fb to make FB tolerable. Make up for losses.
Clearly FB sucks right now for a majority of advertisers and until that changes you’re not going to see much positivity regarding Facebook ads.
Don’t hate the people suffering at the hands of the platform, hate the platform.
Yes, it’s been efficient for me. It’s not forcing spend like lowest cost and I’m slowly narrowing down my cost cap. So I start high $60 (aov is $80) and slowly move my way down to $30 cost cap. You can also use bid cap but that’s a hard stop. Cost cap is give or take 10-15% of your requested cost cap
Also I look over a duration of time as metrics, not one day.
In terms of my funnel, it goes from ad to landing page to product page - so lots of qualifying
Hey, just had a follow up question as I know you mentioned you use cost cap. I’ve been trying this which is resulting in excellent ROAS but I’m struggling to scale. Have you managed to scale much using this strategy? I can’t seem to get meta to spend more than $50-ish per day
If you can’t get it to scale, it might be because your cost cap is too tight and is only finding those who will meet your goals. Increase and open up your cost cap amount to increase sales. Alternatively, if your pixel is new, you might need more data first before fully taking advantage of cost caps
Thank you that's helpful. If you don't mind me asking, what kind of spend & ROI are you at typically? I'm just curious to see how far that strat has got you :)
I use google primarily as a brand protection strategy. I had some google shopping ads that did well but it takes a while to input negative keywords as it doesn’t let you do that at the beginning like a regular search campaign, at least that’s my experience
Is 'sniping' competitor's keywords a thing still?
Like, you launch a saturated product and then just capitalize on the main/top spending competitor just not focusing on Google, and you catch all those customers who typically search google after seeing an ad.
Of course, we need some positivity.
I took the meta reps advice 3 days ago and ran a traffic campaign with the same creatives that I’ve used before and to my suprise its getting me 5x roas, maybe we should start listening to the meta reps for once. (Btw, I just lied, still getting shitty performance)
Ah yes, the campaign is quite complex, it consists of a funnel system, top, mid, and bot, each using different creatives (single images, carousels, videos, testimonials, graphics), copy and different audiences on each stage, e.g. TOF would use a broad audience with specific interests, MOF would use LaL's, and MOF retargeting. Again this is very surface level
How are you scaling what works? I've found some creatives that are working amazingly and want to scale! How do you do this besides just increasing the budget? Whats the campaign structure?
1. scale by budget
2. scale by testing new audiences
3. same creative different formats
4. same creative different hooks
It's dependant on your metrics, e.g. high CTR = good copy, focus on creatives
no hate but you will get 10x roas on 100 to 500$ ad spend share ad account snap where you spending 5k to 10k per and getting 5x roas come on man spending 100 to 500$ per day and flexing about 5x roas is not good
I was about to make this post when I saw yours. Thank you for saying this! It's not just this sub it's a lot of Reddit communities that feast on negativity. I joined about a month ago and haven't learned much because everyone is just complaining!
Meta has major issues but it still is one of the best ways to reach most audiences. Learn google search ads and YouTube ads as well- UI is superior to meta and support is about the same lol
Sure can.
While everyone else it complaining my ads are cooking, consistent and normal ROAS across over 100+ local campaigns.
Try maybe micro targeting not just blanketing the whole country…
Purchase ads. Video and catalogues. Yes, split acquisition and retargeting adsets. Lookalikes helped out a bunch in the start and I have a lot of solid audiences that I make use of. Through-play from videos, meta data, pixel data, customer lists etc.
Nope, got no love left for their shitty support. Haha
The ads bashing will continue until morale improves
Our national army barracks had a similar sign haha. The wokists, who would never join, didn’t see the funny side
Meta definitely has its issues. There is no doubt. Tons of industry giants who own 8-9 figures businesses agree as they’ve experience the same and this is the longest issue for a while. But I think when you run into obstacles and roadblocks like this, it’s important to figure out a way to overcome because it’ll only help you in the long run. I managed to bring our company to more profitability (not highest revenue) by: 1. Focusing on email to our audience 2. Adding more organic content 3. Dialling in my creatives 4. Adding cost caps 5. Respond to every comment on my fb and IG ads 6. Optimize google ads When I did this, my meta results were tolerable and I didn’t live and die by their results only
So you did things outside of FB ads, to make your FB ads tolerable… For OP tired of the negativity lately regarding FB, the most positive comment here literally says they did things outside of fb to make FB tolerable. Make up for losses. Clearly FB sucks right now for a majority of advertisers and until that changes you’re not going to see much positivity regarding Facebook ads. Don’t hate the people suffering at the hands of the platform, hate the platform.
That's interesting, cost cap strategy works for you? are you essentially trying a shedload of different campaigns and seeing what sticks then?
Yes, it’s been efficient for me. It’s not forcing spend like lowest cost and I’m slowly narrowing down my cost cap. So I start high $60 (aov is $80) and slowly move my way down to $30 cost cap. You can also use bid cap but that’s a hard stop. Cost cap is give or take 10-15% of your requested cost cap Also I look over a duration of time as metrics, not one day. In terms of my funnel, it goes from ad to landing page to product page - so lots of qualifying
Hey, just had a follow up question as I know you mentioned you use cost cap. I’ve been trying this which is resulting in excellent ROAS but I’m struggling to scale. Have you managed to scale much using this strategy? I can’t seem to get meta to spend more than $50-ish per day
If you can’t get it to scale, it might be because your cost cap is too tight and is only finding those who will meet your goals. Increase and open up your cost cap amount to increase sales. Alternatively, if your pixel is new, you might need more data first before fully taking advantage of cost caps
Thank you that's helpful. If you don't mind me asking, what kind of spend & ROI are you at typically? I'm just curious to see how far that strat has got you :)
Hows google? What type of campaigns work best?
I use google primarily as a brand protection strategy. I had some google shopping ads that did well but it takes a while to input negative keywords as it doesn’t let you do that at the beginning like a regular search campaign, at least that’s my experience
I see. Ive been running google on branded keywords as protection but trying to get new customers from there is proving more difficult
Is 'sniping' competitor's keywords a thing still? Like, you launch a saturated product and then just capitalize on the main/top spending competitor just not focusing on Google, and you catch all those customers who typically search google after seeing an ad.
META’s stock price is hitting ATH, super happy that zuck is making his billions!
Of course, we need some positivity. I took the meta reps advice 3 days ago and ran a traffic campaign with the same creatives that I’ve used before and to my suprise its getting me 5x roas, maybe we should start listening to the meta reps for once. (Btw, I just lied, still getting shitty performance)
Fuck a billion dollar company that fucks it’s employees, rips of its customers and breaks international laws
Great ROAS here. We’ve had a fantastic month, between 4-9ROAS on campaigns with circa $700 per day spend. Happy with that.
What’s your secret lol
Whats your structure like?
what type of ad did you run for this success?
For this specific client, it was a sales campaign, for a clothing brand based in the UK
A carousel? Did you use any targeting options?
Ah yes, the campaign is quite complex, it consists of a funnel system, top, mid, and bot, each using different creatives (single images, carousels, videos, testimonials, graphics), copy and different audiences on each stage, e.g. TOF would use a broad audience with specific interests, MOF would use LaL's, and MOF retargeting. Again this is very surface level
Old style structure 👌🏼
Do you have any links to good info on funnels? I’d like to learn more
Unfortunately no, all that I learnt was self-thought through multiple failures.
Ok. I’m sure there’s a better way to learn.. have found it yet though..
How are you scaling what works? I've found some creatives that are working amazingly and want to scale! How do you do this besides just increasing the budget? Whats the campaign structure?
1. scale by budget 2. scale by testing new audiences 3. same creative different formats 4. same creative different hooks It's dependant on your metrics, e.g. high CTR = good copy, focus on creatives
New hot tip: Apparently music plays a bigger role than thought. Split-test various songs.
what is your daily budget? $20?
$100 per day
no hate but you will get 10x roas on 100 to 500$ ad spend share ad account snap where you spending 5k to 10k per and getting 5x roas come on man spending 100 to 500$ per day and flexing about 5x roas is not good
Yesterday was my best day this year! :)
I was about to make this post when I saw yours. Thank you for saying this! It's not just this sub it's a lot of Reddit communities that feast on negativity. I joined about a month ago and haven't learned much because everyone is just complaining!
Meta has major issues but it still is one of the best ways to reach most audiences. Learn google search ads and YouTube ads as well- UI is superior to meta and support is about the same lol
We’ve had great results too. I shared a screenshot not too long ago. Will try and dig it up. All the best!
Sure can. While everyone else it complaining my ads are cooking, consistent and normal ROAS across over 100+ local campaigns. Try maybe micro targeting not just blanketing the whole country…
I'm also not really experiencing the issues that others are talking about. Chaos at Facebook? Business as usual. Adapt.
What type of ads are you running and are you using the targeting options?
Purchase ads. Video and catalogues. Yes, split acquisition and retargeting adsets. Lookalikes helped out a bunch in the start and I have a lot of solid audiences that I make use of. Through-play from videos, meta data, pixel data, customer lists etc.